FACEBOOK FOR BUSINESS - Presenter Hilarie Strong Events/Communications Coordinator Pagosa Springs Chamber of Commerce April 2020

FACEBOOK
FOR
BUSINESS
Presenter Hilarie Strong
Events/Communications Coordinator
Pagosa Springs Chamber of Commerce
April 2020

Why Facebook?
71% of American adults use this
platform
74% login in to Facebook Daily & 51%
several times a day
#1 MOST widely used social platform
in the world
2.41 billion monthly active users
1.95 Billion can be reached with ads
32% people on FB age 25-34
90 Million small businesses use FB

                                       .

Average users spends 38 minutes per day
Male users 63%, women 75%
Users 65+ has doubled since 2012 & is
fastest growing age group
88% of users are logging in via MOBILE
78% discovered something to purchase
Facebook is the MOST POPULAR SOCIAL
NETWORK for Small Businesses
The world's 3rd most visited website
after GOOGLE & YouTube
People use as a discovery tool
74% of high income earners use, $75K+
preferred social network
Page, Profile, Groups, Events, Messenger,
LIVE Video, Scheduling, Link Instagram,
Ads...

Trends for 2020
STORIES   GOING live (VIDEO) is the BEST thing to do
          right now
          Authentic & vulnerable live videos are
          speaking to audiences
          2 Billion people have watched LIVE videos
          STORIES are the next stage - FOMO (Fear of
          Missing Out) online is Real
          Stories are growing 15X faster that news-feed
          sharing & audiences feel more connected to a
          brand/business (Keep top of mind)
          Stories are now located at the TOP of your
          Newsfeed (stay LIVE for 24 hours) 500 million
          engaging daily
          Facebook, Instagram & YouTube emerged as
          top platforms for video marketing

Trends for 2020
Videos are more likely to be
SHARED
Video Posts earn the highest
engagement of any type of
content
140 million businesses use Facebook
and its related apps (Messenger,
WhatsApp, and Instagram)
58% of people in the U.S. say they’ve
become more interested in a
brand after seeing it in Facebook
Stories (300 million people use
Facebook Stories every day)
26.7% of Facebook Pages use paid
media

Did you know Facebook
           owns Instagram?
35% of American adults use Instagram and it's growing
1 Billion people use Instagram on a monthly basis
Ratio of men and women is roughly even
59% of Instagram users are under 30, with 72% of teens
on every day
Popularity of "Stories" feature has increased watch time
Instagram is NOW the 2nd most popular social
network for small businesses, with 48% of small
businesses present on the platform
You can connect your business accounts-Facebook to
Instagram
You can share Stories to Facebook also
500 Million people explore stories every day
#2 Social Network for U.S. Marketers - 75.3%, Facebook
is #1 at 87.1%

VIDEOS, VIDEOS, VIDEOS...
    FACEBOOK is giving priority to videos, both LIVE
    and uploaded (LIVE is preferred)
    LIVE videos get "6X" the engagement while LIVE
    Do not share a YouTube video link - main
    competitor
    Upload your mp4 video to Facebook instead
    Build your brand & Increase customer loyalty &
    engagement
    Use the video trend to increase your reach
    Ask people to SHARE!!!! This helps immensely.
    Go LIVE on your mobile phone or desktop
    Time to Get on the Bus Gus!

Facebook "LIVE"
You can also use third-party apps to schedule and
have guests on your live videos
Low Cost Third-Party apps: Streamyard.com,
belive.com
LIVE must be from desktop with Third party apps but
guests can be on mobile or desktop
Use your mobile phone or desktop and Go LIVE to a
Page, Profile or Group at any time
Download your LIVE video & repurpose
Add to YouTube Channel, place in your email, place on
your website, cut into bite size pieces
Four out of five people would rather watch a LIVE
video than read a blog post

Videos - How long?
 Short Form Video - 5-15 seconds
 Long Form Video - > 3 minutes
 LIVE - 18-25 minute's, 10 minute's minimum/up to 4 hours
 When you schedule a LIVE - folks can get a
 " REMINDER" for your LIVE video
 72% of customers would rather learn about a product or
 service by watching a video
 Videos lead people to act!
 Connect within first 3 seconds - "hook"
 Shorter videos convert higher
 9x16 vertical or 4x5 (one of the best performing on FB)

Organic Reach &
Advertising
 Organic Reach is between 1-6%
 Average organic reach is 5.5% & overall
 engagement is 3.6%
 At 100 followers, only 1-6 of them will see any of
 your posts/videos
 You can boost posts and videos - low-cost
 Promote events, groups, or promotion
 Try to get organic reach first 1-24 hours and then
 promote with an ad or boost
 Average price of ads has decreased
 The # of impressions has increased by 33%
 Average FB user clicks on 11 ads per month
 Video ads are the NEW thing! 5-15 seconds
 TIP: Video Views is the most affordable Video Ad!

Making your own
marketing videos
in minutes...
 Try CANVA.COM (Pro version $9.95 per month when
 paid annually or $12.95 paid monthly)
 Adobe Spark
 WAVE.VIDEO
 INVIDEO
 Animoto
 Lumen5 (turn blogs, url's into video)

Making Sales
Easier for
Businesses
   NEW Goal of Facebook
   Making it Easier for businesses to do
   business on the platform
                                                                              GIFT CARD
Facebook is offering a way for your customers and prospects to
support your business with GIFT CARDS. This is particularly aimed at
providing digital gift cards for people's favorite local businesses. If you
are a local business owner, you set up a gift card with one of
Facebook's partners: Square or Kabbage.

bit.ly/FBGIFTCARDS

ADDITIONAL RESOURCES

  Along with the Gifts Card feature,
 check out all of the ways Facebook
is supporting Small Business Owners
         during the COVID-19 Crisis.

 bit.ly/FBSmallBizInformed

Top Downloaded
     Apps
 #1 Whats App
 #2 Tik Tok (short,
 fun 15 second)
 #3 Facebook
 #4 Messenger
 #5 Instagram

Facebook Messenger
 Open Rate 84.3% & Click Thru Rate 28.3%
 People OPEN messages
 Ads can now click to messenger
 Private Connection with customers
 Right Message to Right Audience
 64% people say they would rather use
 messenger to a call or email
 Instant Communication for customer service or
 automated
 Automated servces - manychat.com and
 mobilemonkey.com

        NEW - DESKTOP MESSENGER
         Download it to a Mac or PC

     bit.ly/DesktopMessenger

FREE & Low Cost          Video Communication
       TOOLS                      Tools
 that can help you!
                             A Video copy of this presentation will also be
                           posted to this page & a pdf download for reference

bit.ly/PCVisualResources