FACEBOOK FOR BUSINESS - Presenter Hilarie Strong Events/Communications Coordinator Pagosa Springs Chamber of Commerce April 2020
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FACEBOOK FOR BUSINESS Presenter Hilarie Strong Events/Communications Coordinator Pagosa Springs Chamber of Commerce April 2020
Why Facebook? 71% of American adults use this platform 74% login in to Facebook Daily & 51% several times a day #1 MOST widely used social platform in the world 2.41 billion monthly active users 1.95 Billion can be reached with ads 32% people on FB age 25-34 90 Million small businesses use FB .
Average users spends 38 minutes per day Male users 63%, women 75% Users 65+ has doubled since 2012 & is fastest growing age group 88% of users are logging in via MOBILE 78% discovered something to purchase Facebook is the MOST POPULAR SOCIAL NETWORK for Small Businesses The world's 3rd most visited website after GOOGLE & YouTube People use as a discovery tool 74% of high income earners use, $75K+ preferred social network Page, Profile, Groups, Events, Messenger, LIVE Video, Scheduling, Link Instagram, Ads...
Trends for 2020 STORIES GOING live (VIDEO) is the BEST thing to do right now Authentic & vulnerable live videos are speaking to audiences 2 Billion people have watched LIVE videos STORIES are the next stage - FOMO (Fear of Missing Out) online is Real Stories are growing 15X faster that news-feed sharing & audiences feel more connected to a brand/business (Keep top of mind) Stories are now located at the TOP of your Newsfeed (stay LIVE for 24 hours) 500 million engaging daily Facebook, Instagram & YouTube emerged as top platforms for video marketing
Trends for 2020 Videos are more likely to be SHARED Video Posts earn the highest engagement of any type of content 140 million businesses use Facebook and its related apps (Messenger, WhatsApp, and Instagram) 58% of people in the U.S. say they’ve become more interested in a brand after seeing it in Facebook Stories (300 million people use Facebook Stories every day) 26.7% of Facebook Pages use paid media
Did you know Facebook owns Instagram? 35% of American adults use Instagram and it's growing 1 Billion people use Instagram on a monthly basis Ratio of men and women is roughly even 59% of Instagram users are under 30, with 72% of teens on every day Popularity of "Stories" feature has increased watch time Instagram is NOW the 2nd most popular social network for small businesses, with 48% of small businesses present on the platform You can connect your business accounts-Facebook to Instagram You can share Stories to Facebook also 500 Million people explore stories every day #2 Social Network for U.S. Marketers - 75.3%, Facebook is #1 at 87.1%
VIDEOS, VIDEOS, VIDEOS... FACEBOOK is giving priority to videos, both LIVE and uploaded (LIVE is preferred) LIVE videos get "6X" the engagement while LIVE Do not share a YouTube video link - main competitor Upload your mp4 video to Facebook instead Build your brand & Increase customer loyalty & engagement Use the video trend to increase your reach Ask people to SHARE!!!! This helps immensely. Go LIVE on your mobile phone or desktop Time to Get on the Bus Gus!
Facebook "LIVE" You can also use third-party apps to schedule and have guests on your live videos Low Cost Third-Party apps: Streamyard.com, belive.com LIVE must be from desktop with Third party apps but guests can be on mobile or desktop Use your mobile phone or desktop and Go LIVE to a Page, Profile or Group at any time Download your LIVE video & repurpose Add to YouTube Channel, place in your email, place on your website, cut into bite size pieces Four out of five people would rather watch a LIVE video than read a blog post
Videos - How long? Short Form Video - 5-15 seconds Long Form Video - > 3 minutes LIVE - 18-25 minute's, 10 minute's minimum/up to 4 hours When you schedule a LIVE - folks can get a " REMINDER" for your LIVE video 72% of customers would rather learn about a product or service by watching a video Videos lead people to act! Connect within first 3 seconds - "hook" Shorter videos convert higher 9x16 vertical or 4x5 (one of the best performing on FB)
Organic Reach & Advertising Organic Reach is between 1-6% Average organic reach is 5.5% & overall engagement is 3.6% At 100 followers, only 1-6 of them will see any of your posts/videos You can boost posts and videos - low-cost Promote events, groups, or promotion Try to get organic reach first 1-24 hours and then promote with an ad or boost Average price of ads has decreased The # of impressions has increased by 33% Average FB user clicks on 11 ads per month Video ads are the NEW thing! 5-15 seconds TIP: Video Views is the most affordable Video Ad!
Making your own marketing videos in minutes... Try CANVA.COM (Pro version $9.95 per month when paid annually or $12.95 paid monthly) Adobe Spark WAVE.VIDEO INVIDEO Animoto Lumen5 (turn blogs, url's into video)
Making Sales Easier for Businesses NEW Goal of Facebook Making it Easier for businesses to do business on the platform GIFT CARD Facebook is offering a way for your customers and prospects to support your business with GIFT CARDS. This is particularly aimed at providing digital gift cards for people's favorite local businesses. If you are a local business owner, you set up a gift card with one of Facebook's partners: Square or Kabbage. bit.ly/FBGIFTCARDS
ADDITIONAL RESOURCES Along with the Gifts Card feature, check out all of the ways Facebook is supporting Small Business Owners during the COVID-19 Crisis. bit.ly/FBSmallBizInformed
Top Downloaded Apps #1 Whats App #2 Tik Tok (short, fun 15 second) #3 Facebook #4 Messenger #5 Instagram
Facebook Messenger Open Rate 84.3% & Click Thru Rate 28.3% People OPEN messages Ads can now click to messenger Private Connection with customers Right Message to Right Audience 64% people say they would rather use messenger to a call or email Instant Communication for customer service or automated Automated servces - manychat.com and mobilemonkey.com NEW - DESKTOP MESSENGER Download it to a Mac or PC bit.ly/DesktopMessenger
FREE & Low Cost Video Communication TOOLS Tools that can help you! A Video copy of this presentation will also be posted to this page & a pdf download for reference bit.ly/PCVisualResources
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