INSEEC CAMPUS SAN FRANCISCO, USA - "Startup Factory" program - Fall 2018 - Sup de Pub

INSEEC CAMPUS
SAN FRANCISCO, USA
”Startup Factory” program - Fall 2018

IMMERSION IN AMERICA’S CITY OF
INNOVATION: SAN FRANCISCO

The INSEEC San Francisco “Startup Factory” program has been specially
designed to make the most of San Francisco and the Bay Area – renowned
for its booming tech economy, its creativity, and its unparalleled startup
ecosystem.

•   San Francisco, a bustling tech hub
The San Francisco Bay Area Silicon Valley is the world’s hotbed of innovation
where giant tech companies, startups and investors coexist. Its tech community
embraces entrepreneurs and their innovative ideas make it one of the top tech
hubs in the world.

•   San Francisco, a unique startup ecosystem
San Francisco Bay Area has become the world’s leading startup ecosystem,
fostering and attracting countless startups, many of which have become giant
multinational corporations. At its heart is a dynamic and supportive community
of entrepreneurs with a culture of sharing and mentorship. SF is also home to
some of the most forward-thinking incubators, accelerators and workspaces,
which aid the entrepreneurial spirit and help startups to succeed.

•   San Francisco, International and student friendly
INSEEC SF campus is ideally located in downtown San Francisco, in the Financial
District, and in close proximity to public transportation. In terms of housing, a
number of all-inclusive packages are available to the students, such as student
residences and international hostels near the campus in iconic neighborhoods of
SF. Besides its notable landmarks, San Francisco offers a number of cultural
activities, sports, outdoors in the Bay, and networking events open to the
international student community.

PROGRAM HIGHLIGHTS
•   Two months of immersive, experiential learning in the global epicenter of
    innovation and startups to inspire and accelerate INSEEC U.’s most promising
    entrepreneurs and innovators. INSEEC San Francisco Startup Factory
    Program is designed to equip its most promising entrepreneurs with the most
    effective skills and valuable knowledge to develop their own startup project
    and maximize its chances for success.

•   The student will benefit from a combination of cutting-edge courses, top-
    notch guest lectures, valuable hands-on projects, and inspiring tours and
    visits in one of the world’s most innovative cities.

•   This program will be delivered by San Francisco Bay Area thought leaders,
    entrepreneurs, and investors so that students can engage with those who
    have the insight and experience to help guide them through three crucial
    stages in the startup venture: focus, create, and sell. The program will ensure
    that the student gains a deeper understanding of the business and focuses
    on an effective strategy for building it. The program will also help the
    student see how to create a valuable product through demos and
    prototypes. And lastly, the program will conclude with pitching exercises
    before a panel of local entrepreneurs and investors.

MAIN SUBJECTS

•   Start-Up Methods and Mindset
▪   Lean Startup Methodology
▪   Design Thinking
▪   Digital Marketing & Growth Hacking

•   Start-Up Ecosystem: Communication and Culture
▪   Bay Area Startup Ecosystem
▪   Intensive Integrated English

•   Start-Up Tools
▪   3D Modeling & 3D Printing
▪   Introduction to Coding
▪   Facebook Ads Setup & Optimization
▪   Lean Graphic Design for Entrepreneurs
▪   Digital Prototyping with InVision

•   Start-Up Project: Insights and Mentoring
▪   Entrepreneur Perspectives: Guest Lecture Series

EXAMPLES OF PAST TOURS &
             CONFERENCES
Visits to Accelerators, Startups & Corporate Companies in San Francisco and Silicon
Valley

      HAX Accelerator: the biggest seed accelerator
      focused on hardware startups

                                                      The Vault: a reknown incubator & co-working
                                                      Space for entrepreneurs

EXAMPLES OF PAST TOURS &
CONFERENCES
Onsite Conferences & Guest Lectures

Julien Robert, co-founder of Happy Couple   Manuel Acevedo, founder of Helpful Village

Stephen Ozoigbo, founder of African    Clemence Vincent-Le Priol, Director of La French Tech SF
Technology Foundation

                         Haley Schulz, Brand Marketing at Google

 UC Berkeley Tour & Deep Tech Talk

STUDENT TESTIMONIALS
▪   Leslie Nguesso, INSEEC Business School student (Paris campus), attending the
    2017 Startup Factory program at INSEEC U. San Francisco

           «C’est une belle initiative de proposer à des ingénieurs et des
           commerciaux de se rencontrer et travailler ensemble sur une même
           base de projet. Ça permet de faire évoluer une idée de manière
           significative et de se confronter à des personnes ayant une vision
           différente, ce qui permet d’aller encore plus loin. On développe un
           mindset global et une grande ouverture d’esprit. « Startup Factory » est
           un programme ouvert et à fort potentiel pour des personnes plus ou
           moins entre l’école et le mode projets concrets. C’est une bonne
           transition, je trouve, pour des personnes en dernière année. Merci
           encore à toute l’équipe, d’ailleurs! Plus je prends du recul sur cette
           expérience, plus je me dis : Ouah! C’était top! »

• Aurelien Onimus, INSEEC Business student (Paris campus), attending the 2017
  Startup Factory program at INSEEC U. San Francisco
           « Le programme Start-up Factory fut une expérience extrêmement
           enrichissante tant sur le point de vue professionnel qu’humain.
           Nous avons, au cours de ces deux mois et demi, pu découvrir des lieux
           d’innovation époustouflants, des passionnés et experts de tous bords
           d’un niveau extrêmement élevé.
           Je pense que s’imprégner de l’esprit entrepreneurial de la Sillicon
           Valley est indispensable pour devenir entrepreneur un jour, et ceci,
           quel que soit le secteur, car la technologie va submerger tous les
           secteurs de production actuels.
           Pour ceux qui rêvent de créer leurs start-up tech, c’est encore mieux !
           Le fait de travailler en petits groupes sur un projet et de se servir des
           cours à l’école pour le faire mûrir a tout de suite donné de la
           profondeur à l’exercice : démarrer sa start-up en fin de programme ou
           tout du moins la rendre « lançable » sur le marché.
           Une leçon que j’ai apprise là-bas: “Go out of the building and meet
           some people!”
           Une dernière pour ceux qui hésitent: vous n’apprendrez jamais
           l’innovation par la théorie, vous l’apprendrez en la pratiquant.
           Ce programme vous sensibilise aux domaines indispensables de
           demain tant par les cours que par les rencontres : Lean Start-up,
           Coding, Design Thinking, Pitching etc.
           Petit conseil pour ceux qui veulent participer : trouvez impérativement
           un problème (et pas une idée !) et éventuellement une équipe avant
           de débuter le programme.
           En conclusion, lancez-vous! Start-up Factory, ça vaut le coup ! »

CONTACT US
Campus Director               Ron Morris

Program Manager               Marianne Vila

Email us at: sanfrancisco@inseec.com