INTRODUCING THE LIMITED EDITION SA 50TH ANNIVERSARY GLOBAL WWF SUPPORTERS - WWF Store
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WWFSTORE
MID 2018 ISSUE 01 W W W. W W F S TO R E . C O M
.COM
INTRODUCING THE LIMITED EDITION
BLACK LEOPARD
SA 50 TH ANNIVERSARY
GLOBAL WWF SUPPORTERS
1
INTRODUCING
THE FUTURE
OF TECHNICAL
8-9
APPAREL OUR
4-5
SUSTAINABLE
VISION
A HIGH BLACK
PERFORMANCE LEOPARD
MARVEL FOR KIDS
6-7 10-13 18-19
WHY YOU
SHOULD GET
INVOLVED
14-17 Black Leopards for adults 20 A word with Justin Smith 21 Talk to us An exciting future for WWF and our
supporters. We aim to be global leaders
22-23 How to launch in your country 24-27 Coming soon products in sustainable technical apparel.
28-29 Interview with Guy
WWW.WWFSTORE.COM
2 3
INTRODUCING THE FUTURE
OF TECHNICAL APPAREL
We are thrilled to announce
the launch of our technical
apparel project.
The “Black Leopard” is a to boot. In short, it works into a full product range
beautifully crafted travel anywhere, as comfortable going forward, we are
jacket that provides ultimate in the boardroom as it is in driving an initiative that
wearer comfort while giving the bush. will champion the famous
something back to the WWF logo and raise the
environment. And it’s just the start. relevance of the brand
Our vision is to export to worldwide.
Since 1961, WWF 100 countries in 5 years,
has been the number providing our supporters We hope you will
one NGO committed sustainable, high-tech partner with us to make
to environmental apparel, whether they are WWFStore.com the global
conservation and by filling individuals or families or success we believe it can
this space in the retail corporates. be. And in the spirit of
sector, we are offering partnership, we welcome
consumers a very real Our manufacturing any feedback you might
alternative to the brands partner has 85 years’ have, whether it’s a
that use the environment experience and has suggestion, a query or
for their gain. produced everything from simply an idea.
mountaineering gear to
The Black Leopard is general outdoor fashion, as
designed with modern well as activewear.
expectations in mind,
bearing some of the Truly, we have a world-
hallmarks of popular class product on our hands
products on the market. - and there’s more to come.
But in truth, there’s What if a smart purchasing
nothing quite like it. decision could change the
world? What if superior
It is a four-in-one marvel; technical garments could
styled like a running protect nature?
jacket, as warm as a fleece
and with windbreaking and Starting with the Black
rain-repelling properties Leopard, and expanding
4 5
WHY YOU SHOULD GET INVOLVED
WWF South Africa CFO: Stephen Abrahams
WWF is a globally network partners take on • Ordering discounted
recognised brand none of the risk traditionally WWF staff garments.
synonymous with the associated with a retail
outdoors and all that that exercise that spans borders. WWF South Africa handles
entails. It is a marquee the e-commerce, stock,
name beloved around That’s because WWF logistics, tax, import duties,
the world. Yet there South Africa bears the delivery costs, customer
is the opportunity to manufacturing, logistics,
service and even the
push our eco-friendly fiscal and legal compliance
and sustainability goals risks, including in-country marketing legwork in most
by creating high-tech, taxation and custom cases.
highly desirable garments and excise duties; whilst
that meet the needs of the participating office For your country, we
our supporters and the contributes by providing would need to agree on
environmental community access to customers through expected volumes and assess
at large. their supporter network.”
your marketing channel
“By choosing a business
model that centralises
The upshot? You will soon
be able to launch the WWF
opportunities. We would
then forecast sales and the %
HOW BIG IS
the procurement and
sale of the product, WWF
range in your own country.
The opportunities are
that you would receive.
THE GLOBAL
South Africa aims to make
market-leading technical
numerous, and include:
E-COMMERCE
MARKET?
apparel available to global • The ability to sell directly
markets,” says WWF South t0 consumers through
Africa Chief Financial online e-commerce
Officer Stephen Abrahams. (a service provided by
“Due to our status as a WWF South Africa).
low-cost country we are Clothes, shoes & accessories – $12.5bn (R168bn)
in an enviable position • Inviting corporate Health & beauty products – $7.6bn
to provide our network partners the chance to Personal electronics – $6.0bn
partners and their wider bulk buy and co-brand Computer hardware – $6.0bn
supporter base with high technical apparel. Jewellery, gems & watches – $5.8bn
quality technical apparel at
highly competitive prices.” • Offering corporate
Abrahams continues: partners eco t-shirt and
“This is a project that is work shirt options
mutually beneficial to (WWF South Africa can
all participants, and our handle branding needs).
6 7
OUR
SUSTAINABLE
VISION
“Sustainable
manufacturing
is just the start.”
What we have now Where are we going
Our manufacturing municipal potable water General Manager, Bobby Sustainability is at the you wear with pride, not
partner is a leader in the per annum. Fairlamb, shares: heart of what we do. All a throwaway piece of
South African clothing our current and planned clothing you slip under
industry with a factory • Machinery has only “We are incredibly proud apparel have genuine something more expressive.
that boasts impressive been purchased after that here, at the tip of eco credentials; they’re
sustainability credentials: careful examination of the Africa, we have a world- made from high quality And from there? The sky’s the
energy expenditure of each class manufacturing unit recycled products (see the limit. What’s exciting is that
• A solar power plant product in question. equal to the best anywhere range plan) and they’re we can do so much with you
has been added in a bid in the world. manufactured in an award- at our side.
to reduce the carbon • Low-energy consumption winning factory (as outlined
footprint. Over 250 panels lighting is used throughout Our keys to success? Our to the left). Different markets, different
save 136 tonnes of carbon the factory. desire to eliminate waste, territories, different people
emissions (the equivalent improve at all costs, build Our continued desire to will all help us shape and
of the pollution emitted For its efforts, our a healthy culture amongst push the envelope means build the WWFStore into
by 23 cars over a one-year manufacturing partner our staff, commit to that we are restlessly a market leader that caters
period). recently won the LEAN training and development committed to perfecting our to an audience united by
Performance Improvement at all levels and maintain product range. In addition a desire for sustainably
• A borehole system has Award from the South a stringent focus on the to the Black Leopard jacket, sourced, quality-obsessed
been installed to feed African Department of customer. we are working on hoodies, apparel.
the factory’s demanding Trade and Industry and puffer collars, t-shirts and
ablution areas and saves the Cape Clothing and dress shirts. We see the
1.5 million litres of Textile Cluster. Factory brand as a lifestyle accessory
8 9
A HIGH
PERFORMANCE
MARVEL
Say goodbye to your old- 2-ply (meaning they have a
fashioned fleece. The Black double layer of protection).
Leopard is the all-purpose The Black Leopard, in
alternative built for a modern age. contrast, is 3-ply, offering
up an additional waterproof
It’s perfect for those early membrane. Although not
walks, those long drives, those seam-sealed, it provides a
airplane journeys or simply high degree of protection
a short trip to the shops. against rain and showers. Its
Whether you’re walking the ability to draw moisture away
dog, hiking your local trails from your body and expel
or heading to work, the Black perspiration through the
Leopard keeps pace. jacket walls is like the wick of
a lamp at work.
You can adjust how tightly it
hugs your body using adjust It’s so easy to wear you won’t
and release toggles around the need to think twice about
neckline, as well as around putting it on, and it feels so
your face. Likewise the waist great on your skin you can
tightness can be adjusted from wear it all year round.
hidden toggles within the side
pockets. It’s versatile too. The spandex
in the outer shell cut reacts to
Getting too warm? Press the your body, so whether you’re
release-locks and the fit will relax, catching sleep on an airplane
and regulate the temperature. Too or running the trails, the
cold? Pull it closer to you. Black Leopard gives you the
room you need.
Most soft-shell jackets are
10 11
RE-ENFORCED
TEXTURED WWF HOODIE SHOCK-CORD HD FOAM PEAK
ZIP END TOGGLE TENSION REGULATOR
WWF SILVER FOIL 50TH CONCEALED TOGGLE
ANNIVERSARY LOGO RELEASE BUTTON
SILVER FOIL
SEW-FREE RUBBER SIDE-ZIP WWF LOGO
DETAIL WITH GARAGE
REVERSE COIL
LONG PILE MICRO-FIBRE SOFT YKK ZIPPER
TOUCH FLEECE INNER HIDDEN WAIST ADJUSTMENT
12 13
BLACK
An all-purpose accessory with eco-friendly
credentials in spades, the Black Leopard tells the
world that you care deeply about the health of
LEOPARD the environment. Made with care in a sustainable
workspace and bearing the badge of the world’s
FOR WOMEN pre-eminent environmental brand, women can
work, travel or relax in comfort and style.
The warm inner layer, hood and breathable
fabric makes the Black Leopard as at home in the
great outdoors as in the confines of an office.
Abrasion Resistant
KEY Multi-Fit adjustment
FEATURES 3 Layer Breathability
INCLUDE Comfort & Flex
Rain-Repelling
Wind-Breaking
Quiet Touch Fabric
SIZES
14 15
BLACK
Your favourite hoodie will be under threat
when the Black Leopard enters your life. It’s
a comfortable, stylish outerwear garment
LEOPARD that strikes the perfect balance between price
and practicality and can be worn absolutely
FOR MEN anywhere you please.
Versatility doesn’t come this comfortable, or
this stylish, and with 3-ply protection it fits
like a dream come rain or shine.
Warm like a fleece, fashionable like a hoodie
and resistant to wind and rain, you’ve got a
jacket that makes sense in any environment.
Abrasion Resistant
KEY Multi-Fit adjustment
FEATURES 3 Layer Breathability
INCLUDE Comfort & Flex
Rain-Repelling
Wind-Breaking
Quiet Touch Fabric
SIZES
16 17
BLACK
LEOPARD
FOR KIDS
Our children’s apparel comes in
a range of sizes, suitable for kids
of almost any age.
On a practical level, these
garments are warm and
protective, keeping children
safe from raking wind and the
chilling effects of rainwater.
On another level, a Black
Leopard jacket gives a child
a reason to be inspired. Our
future leaders can start to think
about their own environmental
footprint and what it means to
live with an ecological mindset.
Suddenly the Black Leopard is a
statement of intent, and a very
real force for good in the world.
18 19A WORD WITH
JUSTIN SMITH
Business Development
and Marketing
THE QUEST TO GROW RELEVANCY FOR TODAY
Changes in the way our supporters Purchasing WWF-branded
Why did it make sense for WWF to approach donating to the technical jackets creates a
get into the apparel market? organisation has made us aware valuable contribution to the
that our fundraising strategies work WWF does in conserving
We identified market leaders who need to evolve to be relevant. natural resources and ensuring a
could support our vision of a WWF- sustainable planet for us all.
owned technical range and together Thanks to the rise of e-commerce
embarked on this ambitious and very and the reliance on mobile phones, Our sustainable apparel range
exciting programme. digital is moving from being just allows the WWF to stay relevant
The launch of this initiative is espe- one of the many channels we use, with our followers, and creates a
cially momentous as it coincides with to taking a primary place in our new connection between us and
50 years of WWF in South Africa strategy. our supporter base.
What makes the project so exciting?
WWF is particularly excited
about this project as it brings
our brand directly to our
supporters and those with a
passion for nature, no matter
where they are in the world.
We have created an
e-commerce platform
allowing supporters and
customers to buy directly
from WWF and have
their purchases delivered
directly to them anywhere
in the world. WWFstore.
com is backed by world-
class technology and gives
customers a seamless and
easy way to purchase some
of the best technical gear
available, and support our
work at the same time.
20 21EXCITING NEW RANGE OF
PRODUCTS COMING SOON PRODUCTS COMING SOON
BULK ORDERS IN 3 EASY STEPS
From puffer jackets with recycled eco-down
filler, to eco-cotton t-shirts and workshirts,
we’re hard at work to bring you amazing
new products. Explore what we are up to
We’d encourage you to talk to us as soon as possible so that we can on the pages that follow.
manage production capacity to meet demands. If you’d like to order
large quantities of garments please chat to us.
We’d need to know the following:
1 Which country do you represent?
2 Approximate order quantities.
3 Approximate timescales.
Email us at enquiries@wwfstore.com
22 23PRODUCTS COMING SOON PRODUCTS COMING SOON
THE ECO PUFFER RANGE ECO-COTTON T-SHIRT AND
WOVEN SHIRT RANGE
When it comes to our upcoming
puffy jackets, look no further
than “The Chameleon”. The
WWF is working with a
Chameleon draws its inspiration
hand-selected group of
from one of nature’s most
adaptable mammals. It’s made suppliers to further our
from approximately 10 path to sustainability, and
recycled bottles and represents we’re broadening our scope
sustainable fashion at the cutting to include t-shirts and
edge. In fact, people often stop us woven shirts (think dress
in the street to ask us where they shirts). By working with a
can get their own! few key partners, we can
ensure tight quality control
The Chameleon uses a new measures are in place and
woven channel design which that design elements are
perfectly distributes the synthetic strong across the board.
down filler – gleaned from
recycled water bottles, we might Our vision? To help pave
add –eliminating any cold
theway for ethical garment
spots in the process. The filler
production, and to lead
has brilliant wash and wear
properties. the way with our ethical
sourcing, leaving a lighter
Our fabric engineers use a environmental footprint
three-layer laminating process, in the process. This will be
which includes a breathable ramped up in a rollout plan,
membrane, to assist in wicking with styles that have
moisture away from the skin and already been earmarked,
keeping out the cold in inclement and covers men’s, ladies’
weather. and kids’ using ethically
sourced eco-cotton
The Chameleon is wonderfully included in the designs.
comfortable and hardy as well.
It’s suitable for cool to sub-zero As we explore best practice
temperatures.
methods and embark
on this exciting journey
We’d love to know what you
think of this upcoming product, together, what is the
so do let us know by visiting ultimate goal?
www.wwfstore.com. To get you premium
designs and fit, while using
the best suppliers globally.
24 25Q&A WITH GUY JOUBERT Guy is an apparel expert with over 25 years
experience in the sourcing and creation of
custom apparel, and is well versed in
sustainable manufacturing and eco-sourcing.
Q We asked Guy to answer some of our most
What do the terms “hard-shell”
frequently asked questions:
and “soft-shell” mean? Why
does it even matter?
A Hard + shell = tortoise, or a Q Waterproof, or water resistant,
similar animal. Think of these what does it mean?
garments as an outer shell
worn to protect your nice A Waterproof means that water
clothes when the weather is does not permeate fabric at
inclement. They’re not the most all. Water resistance means
comfortable, they make a noise water will soak through after
when you move (like a raincoat) extended use.
and they’re normally only worn
when the weather demands it. There are two major things to
In other words, you stow them consider in terms of technical
away when you can. jacket features for water
protection:
As for a soft-shell? Think of a
cat. Cat fur is snug and warm 1. Fabrics have varying degrees
but breathable, and it keeps out of water resistance, referred
the cold, the rain and the wind. to as a ‘water head’. This is
It is a comfortable garment that the permeability of the fabric
can be worn indoors and out, governed by either a coating or
offering the wearer fashionable laminated waterproof layer. This
multi-use functionality. is measured by the amount of
pressure needed for water to
Q How does the 3-layer permeate the fabric, a feature
breathability work? that is tested in our lab. The
Black Leopard has a water
A Most competitor soft-shells are
head of 10,000 mm.
2-ply, whereas ours is a 3-ply,
meaning it has a breathable 2. The assembly of the body
waterproof membrane and panels are either seam-sealed
although not seam-sealed or not. Unless hard or soft-shell
offers a far higher degree of jackets are properly seam-
protection against showers. sealed inside or out, water will
It’s able to ‘wick’ moisture eventually get in. Seam-sealing is
away from the interior of the a technical process using special
jacket as a key plus point. This tapes during manufacturing
means that perspiration is to merge all the different body
expelled from the body in the panels.
form of water vapour and exits
through the jacket walls.
26 27TALK TO US AND BUY ONLINE:
WWW.WWFSTORE.COM
Email us at enquiries@wwfstore.com
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