Ireland's Best Managed Companies 2021 - Leveraging the brand
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Ireland’s Best Managed Companies 2021 Leveraging the brand
Contents
01
02
03
Celebrating your company’s achievement 01 04
Designation title and logo 02
Showcasing your achievement 03 05
- Going Global 04 06
- Share and celebrate with employees 05
- Company website 06 07
- Recruitment 07 08
- Social Media 08
09
- Advertising 09
- Events, sales and marketing collateral 10 10
- Useful tools 11
11
- Specify your Award Level 12
- How fellow Ireland’s Best Managed winners are leveraging the brand 13 12
Logo guidelines 15
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2
01
Celebrating your company’s achievement 02
03
Congratulations on Whether your company is a first time winner Winner Level 04
or a requalifying winner who has successfully Year 1 Ireland’s Best Managed
being awarded as one of New Winner
05
maintained the Ireland’s Best Managed
Ireland's Best Managed Companies status for a number of years, a Year 2 & 3 Ireland’s Best Managed 06
Requalifying Winner
Companies 2021. key benefit of winning is the exclusive access
Year 4 Ireland’s Best Managed 07
to use the Ireland’s Best Managed Companies Gold Standard Winner
08
designation – a global symbol of corporate Year 5 & 6 Ireland’s Best Managed
success. Gold Standard Requalifying Winner 09
Year 7 Ireland’s Best Managed
Platinum Standard Winner (New 10
This document has been prepared to provide
Member)
some practical tips on how to amplify your win as 11
Year 8+ Ireland’s Best Managed
one of Ireland’s Best Managed Companies. It is an Platinum Standard Winner 12
achievement that can be highlighted year-round –
not only on the evening of the awards ceremony! 13
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01
01
Designation title and logo 02
The programme is referred to as ‘Ireland’s Best Managed Companies’ or 03
‘Best Managed Companies’
04
05
Logo Usage use the Ireland’s Best Managed Companies
Permission to use the Ireland’s Best Managed designation on the date that the new cohort of 06
Companies designation is granted to current year winners are announced.
07
winners for a period beginning the day of the
public announcement of winners until the next Please see winner level table on page 01. 08
Primary Ireland’s Best Managed year’s winners are officially announced. Should
09
Companies logo a Ireland’s Best Managed Companies company
choose not to re-apply to the programme or 10
should they be unsuccessful in maintaining their 11
Ireland’s Best Managed Companies status, they
12
relinquish the right to
13
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Platinum Gold standard Ireland’s Best 17
Managed Companies winner logos
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02
01
02
03
04
Showcasing your 05
achievement 06
Here are some 07
helpful tips for 08
promoting your win
to clients, customers,
09
prospects, employees 10
and stakeholders, at 11
home and abroad. 12
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03
Going Global 01
02
Best Managed Companies is a globally recognised mark
of excellence and is a valuable asset for winners who are 03
Global program map
expanding their business into new territories. 04
05
The programme is active in 21 countries with NORWAY SWEDEN DENMARK
more launches planned. 06
THE NETHERLANDS
07
08
GERMANY CHINA
IRELAND
CANADA
09
CZECH 10
UNITED STATES
BELGIUM TURKEY 11
THAILAND
CARIBBEAN
12
MEXICO ITALY
13
MALAYSIA
14
INDONESIA
SINGAPORE
15
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CHILE
AUSTRALIA
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18
04
© 2020. For information, contact Deloitte Touche Tohmatsu Limited. 1
01
Share and celebrate with employees 02
03
First and foremost, your company’s win should • Display your Ireland’s Best Managed Companies 04
Winner
Best Managed be celebrated with your employees. After all, the Award or certificate in a prominent place in your
Companies 2021
05
This is to certify that
Name of company
Ireland’s Best Managed Companies accolade office buildings.
has been honoured as one of Ireland’s Best
Managed Companies 2021.
recognises the efforts of the entire organisation • Host information about your win and photos 06
Harry Goddard, CEO
Deloitte Ireland LLP
Tom Hayes, Chief Executive
Bank of Ireland Corporate Banking
and this is something that your staff at all levels from the awards on your company’s intranet. 07
should take enormous pride in. By sharing the Note the official programme description in the
glory, employees will feel that they don’t just work 08
‘Useful Tools’ section of this document.
for a winner, they are winners themselves. Make • Reference your Ireland’s Best Managed 09
sure they know they are part of the winning team. Companies status in new employee starter
10
packs.
These are only a few ideas demonstrating how • Reference your win in any internal newsletters 11
you can spread the winning spirit internally: or communications.
12
• Ask staff to include the Ireland’s Best Managed • Produce a short internal video interview with
Companies logo in their email signatures. your CEO, thanking staff for their valuable 13
• Include details of your achievement on your contribution in achieving this designation. 14
company website.
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05
01
Company website 02
03
Your company website is probably the 04
most important channel to showcase your
05
achievement. This is usually the first port of call
for clients, customers, prospects and employees 06
to learn more about your company. 07
08
We would encourage you to display the
Ireland’s Best Managed Companies logo on 09
your homepage or on relevant sections of your
10
website to highlight
your win. 11
12
You can also use the official programme
description, found in the ‘Useful Tools’ section 13
of this document. 14
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06
01
Recruitment 02
03
Being awarded as a Ireland’s Best Managed 04
Companies Company, is a strong marketing
05
tool for attracting and hiring new talent to your
company. 06
07
• In role descriptions, reference that your
08
company is one of Ireland’s Best Managed
Companies. 09
• Reference or apply the Ireland’s Best Managed
10
Companies logo on any recruitment advertising
campaigns. 11
• Include the Ireland’s Best Managed Companies
12
logo on the jobs section of your website.
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07
01
Social Media 02
03
Due to broad audience reach, social media • Use one of the official ‘Proud to Be…’ visuals 04
channels offer significant opportunities to amplify that Deloitte has produced for social media.
05
your win as an Ireland’s Best Managed Company. To access these visuals, please email
iebmc@deloitte.ie 06
There are many ways to promote your win 07
on social channels right across the year. Tag
08
your content with the official global hashtag
#BestManaged to follow and connect with fellow 09
winners around the world.
10
• Reference being a Ireland’s Best Managed 11
Companies Company in social posts or videos.
12
• Display the Ireland’s Best Managed Companies
logo on the banners of your social media pages 13
or reference it in your company profile. 14
• Apply the Ireland’s Best Managed Companies
15
logo to your social media visuals.
#B
es t
Ma
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nag
ed
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0801
Advertising 02
03
For advertising campaigns, consider applying the 04
Ireland’s Best Managed Companies logo to your
05
creative.
06
Please refer to the logo guidelines document for 07
all the information you need to reproduce the
logo accurately. 08
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0901
Event, sales and marketing collateral 02
03
• In this new world of virtual events, reference 04
your Ireland’s Best Managed Companies status
05
in webinar invites or presentations.
• When delivering a tender or sales pitch, 06
reference Ireland’s Best Managed Companies in 07
the presentation.
08
• Include the Ireland’s Best Managed Companies
logo in corporate video content. 09
• For trade shows or events, apply the logo to
10
your event collateral.
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1001
Useful tools 02
03
Logo 04
Please ensure that you are using the logo for
Ireland’s Best Managed Companies, is the 05
Ireland’s Best Managed Companies. premier business programme run by Deloitte
that recognises excellence in privately owned 06
Winners Pack and managed companies across the island
07
As part of your Winners 2021 pack, you will of Ireland. Since the programme launch in
2008, hundreds of companies have competed 08
recieve logos, a press release and social media
for this designation in a rigorous process that
visuals. If you require any of these items, please evaluates their management skills and practices. 09
email the programme team at iebmc@deloitte.ie Those who are successful are acknowledged for
10
mastering their growth strategies across all key
Authorised programme description/ management functions. 11
Ireland’s Best Managed Companies
Once a company is awarded as a Best 12
boilerplate Managed, they must reapply on an annual
This boilerplate is the standard description of basis. Programme milestone years include Gold 13
the programme – and helps to ensure everyone Standard – companies who have successfully 14
knows how it works. Please use this description maintained their Ireland’s Best Managed
Companies status for four consecutive years 15
when explaining the programme in any of your
while those who successfully reach seven
materials. consecutive years and beyond become part of 16
the prestigious Platinum Club. Best Managed
17
Companies is a globally recognised designation,
with presence in 21 countries. 18
1101
Specify your Award Level 02
03
Milestone years of the programme include Year 1 • “We are proud to be recognised as a Ireland’s 04
• I need to get onto the server as New Winners enter the network, Year 4 when Best Managed Companies Company since
05
to get these logos companies qualify for Gold Standard and Year 7 2012.”
when companies enter the Platinum Club. • “Proud be one of Ireland’s Best Managed 06
Company (Gold Standard) having maintained 07
Add more weight to your win by specifying the our Ireland’s Best Managed Companies status
08
award level that your company has achieved. For for the past four years.”
example: • “Proud be one of Ireland’s Best Managed 09
Company for the ninth year running and to be a
10
member of the Platinum Club.”
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12How fellow Ireland’s Best Managed 01
winners are leveraging the brand 02
03
Press interviews Advertising Company website 04
05
CHANGE 06
YOUR WORLD, 07
THEN THE WORLD.
08
From cloud, cybersecurity and networking
to digital workspace and global 09
IT Procurement expertise, we provide
IT solutions that enable business innovation
as much as technological change. 10
We’ve got IT covered.
11
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Dublin | London | São Paulo | Singapore | Tel Aviv | Tokyo E: info@arkphire.com
W: arkphire.com
17
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13How fellow Ireland’s Best Managed 01
winners are leveraging the brand 02
03
LinkedIn Facebook Twitter 04
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Logo guidelines 02
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The Ireland’s Best Managed Companies logo is Use with your company’s logo 04
used by New Winners, Requalified members,
05
Gold standard and Platinum Standard members Placement
for advertising or marketing purposes for a The Ireland’s Best Managed Companies logo 06
period of one year. The logo and its options, as should be in a place of prominence. Please follow 07
outlined in this document, were designed with the recommended placements of the logo, as
08
flexibility in order to meet a variety of applications follows:
and accommodate your needs. • for advertisements and business stationary - 09
place it in the bottom left of the page layout
The logo has been developed to work across all 10
• for special occasions such as promotional
sizes and formats. Please ensure the following
materials, building signage and company 11
principles apply when using the logo on your
vehicles - follow the clear space rule and
communication pieces: 12
position the logo appropriately
• always use the master logo artwork and follow 13
• if your company’s brand standards cannot
the instructions attached to the logo files
accommodate this, please refer to ’Non- 14
• do not attempt to re-create the logo
standard background’
• reproduce in full colour whenever possible. If 15
the application is black and white, please refer Incorrect usage of the Ireland’s Best
16
to ‘Reproduction options’ Managed Companies logo
It is essential the appearance of the logo is 17
consistent and easily recognisable in order to
18
15 ensure prestige and integrity.01
02
03
Colour 04
• Pantone, CMYK specifications are used in the
05
printing process Pantone Rich black
375 C
• RGB colours are set for on-screen applications 06
Pantone 368 Rich black
(eg, PowerPoint) to ensure better colour C55 M0 Y100 C50 M40 Y0 K100
07
Rich black
Pantone R134 G188 B37 R0 G25.1B25.1
375 C
accuracy for projection Hex K0#86BC25 Hex 004040
08
• Hex colours are set for web use only
09
10
Cool gray Rich black
5
11
Pantone 368 Rich black
C43 M34 Y34 K1 C50 M40 Y0 K100
R178 G176 B178 R0 G25.1B25.1
12
Hex b2b2b0 Hex 004040
Primary Ireland’s Best 13
Managed Companies logo 14
15
Gold Rich black
Platinum and Gold standard Ireland’s Best Managed 16
Companies logos PANTONE 10128 C
C28 M43 Y97 K6
Rich black
C50 M40 Y0 K100
R180 G138 B51 R0 G25.1B25.1
17
Hex B48A33 Hex 004040
18
1601
02
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Clear space rule Print Version 04
To protect the integrity and clarity of the Ireland’s In printed applications, the logo should never
05
Best Managed Companies Awards Programme appear smaller than 30mm in width.
brand, a minimum clearance space is required 06
X height
when positioning the logo: 07
• the minimum clear space around the logo
is equal to two times the cap height of the 08
Clear space rule ‘Ireland’s Best Managed Companies’ wording 09
(X=the height of the words “Ireland’s Best
10
Managed Companies”)
• no other graphic element may appear within 11
this area. Always allow for more clear space
12
wherever possible
X height
• do not combine the Ireland’s Best Managed 13
Companies logo with any other logo, text or 14
graphic (Please refer to ‘Incorrect usage of the
15
Ireland’s Best Managed Companies logo’)
Clear space rule
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The Primary logo and Gold
Platinum standard logo should 03
only be used on a white or black 04
background. Add a white or
black background when placing 05
it on a non standard background 06
(other colours or photos).
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18Contact us We hope you found this document helpful. If you have any questions, please contact us at iebmc@deloitte.ie At Deloitte, we make an impact that matters for our clients, our people, our profession, and in the wider society by delivering the solutions and insights they need to address their most complex business challenges. As the largest global professional services and consulting network, with over 312,000 professionals in more than 150 countries, we bring world-class capabilities and high-quality services to our clients. In Ireland, Deloitte has over 3,000 people providing audit, tax, consulting, and corporate finance services to public and private clients spanning multiple industries. Our people have the leadership capabilities, experience and insight to collaborate with clients so they can move forward with confidence. This publication has been written in general terms and we recommend that you obtain professional advice before acting or refraining from action on any of the contents of this publication. Deloitte Ireland LLP accepts no liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. Deloitte Ireland LLP is a limited liability partnership registered in Northern Ireland with registered number NC001499 and its registered office at 27-45 Great Victoria Street, Lincoln Building, Belfast, BT2 7SL, Northern Ireland. Deloitte Ireland LLP is the Ireland affiliate of Deloitte NSE LLP, a member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”). DTTL and each of its member firms are legally separate and independent entities. DTTL and Deloitte NSE LLP do not provide services to clients. Please see www.deloitte.com/about to learn more about our global network of member firms. © 2021 Deloitte Ireland LLP. All rights reserved.
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