SAP Marketing Cloud What's New in the 2108 Release - August 2021 - What's New in the 2108 Release
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SAP Marketing Cloud What‘s New in the 2108 Release August 2021 PUBLIC
What’s New in 2108
DYNAMIC CUSTOMER PROFILING AND SEGMENTATION CAMPAIGN AND JOURNEY ORCHESTRATION
▪ Segmentation based on Opt-outs for Subscriptions ▪ Interaction Block in the Email Lite Editor
▪ Ability to Update Interactions and Permission with Marketing ▪ Email Lite – In-Place, Personalized Preview Based on Contact
Area Information Information (+ Approximate Content Size)
▪ Capture Additional Contact Attributes in Qualtrics Survey ▪ Test Text for Email Test Sends
Responses ▪ Highlighting of Conditional Blocks for Easy Identification
▪ Data File Load App: Marketing Events and Event Participants ▪ Progressive Profiling in Forms
▪ Option in Landing Page to only write Permissions/Subscriptions if a
value has been changed
LEAD- AND ACCOUNT-BASED MARKETING
▪ Analyze the Devices and Email Providers that are Used to Interact with
▪ Handover of Context Information from Campaign to Activities in
Emails
Sales Cloud
▪ Copying Campaigns to Different Marketing Areas
▪ Don’t Track Opened Emails or Clicks
MARKETING ANALYTICS
▪ Web Dynpro Grid Design Studio for Operational Reporting
▪ Marketing Analytics for Landing Pages INTEGRATION / CONFIGURATION
▪ Language Configuration App
▪ Application Job Monitoring in SAP Cloud ALM
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 2
Dynamic Customer Profiling and Segmentation
What’s New in 2108
▪ Segmentation based on Opt-outs for Subscriptions
▪ Ability to Update Interactions and Permission with Marketing Area
Information
▪ Capture Additional Contact Attributes in Qualtrics Survey Responses
▪ Data File Load App: Marketing Events and Event Participants
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 3
What’s New in Dynamic Customer Profiling and Segmentation
Segmentation based on Opt-outs for Subscriptions
Business Benefits
▪ Segment quickly and easily on those contacts
who have unsubscribed from a
communication category (Newsletter).
▪ Run campaigns targeting all contacts who
have not explicitly unsubscribed from a
communication category (Newsletter).
productivity
Key Capabilities
▪ Enhanced segmentation profile content to
allow the segmentation of contacts who have
explicitly unsubscribed from a communication
category (Newsletter).
▪ New attributes in group Marketing Permission
to segment subscription opt-outs by
▪ Communication Category (e.g. Newsletter)
▪ Marketing Area
▪ Communication Medium of Newsletter
▪ Origin of Contact
▪ ID of Contact
▪ Corresponding attributes for segmentation on
Subscription Opt-ins.
More Information
Newsletter Subscription Attributes
Attribute Settings
Influence Request
245686 - Segment based upon opt-out for
subscriptions and permissions
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 4
What’s New in Dynamic Customer Profiling and Segmentation
Ability to Update Interactions and Permissions with Marketing Area Information
Business Benefits
▪ Provide customers with the full power of
segmentation to select interactions in their
systems in order to update interactions with a
single value for marketing area.
• Support customers to update marketing
permissions with a single marketing area, if
they plan to activate marketing area
separation, for example, to adopt B2B
relationships.
Key Capabilities
▪ With the same approach as for the deletion of
Assign Marketing Area interactions or contacts, it is now possible to
assign a single marketing area value to
interactions, using a live target group to
select the interactions.
• Assign a single marketing area to explicit
marketing permissions by creating an
incident for SAP support.
More Information
Update Interactions with Marketing Area Based
on Target Group
Explicit Permissions: Assign Marketing Area for
B2B Relationships
Live Target Group Influence Request
226197 - Application Job to enrich Interactions
with Marketing Area
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 5
What’s New in Dynamic Customer Profiling and Segmentation
Capture Additional Contact Attributes in Qualtrics Survey Responses
Business Benefits
▪ Use survey as an additional channel for
sourcing new contacts.
▪ Support progressive profiling of existing
contacts.
productivity
Key Capabilities
Ability to map additional contact attributes such
as Industry, Designation, City and so on, as part
of Qualtrics survey response.
More Information
Setting Up a Survey on Qualtrics System
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 6
What’s New in Dynamic Customer Profiling and Segmentation
Data File Load App: Marketing Events and Event Participants
Business Benefits
▪ Capability to upload data for offline events
without the need to integrate with third-party
systems.
productivity
Key Capabilities
This solution supports file upload of:
▪ Events data along with key metrics
▪ Participant data along with related
interactions
More Information
Data File Load
Influence Request
261953 - Marketing Events App - CSV Import
Option
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 7
Lead- and Account-Based Marketing
What’s New in 2108
▪ Handover of Context Information from Campaign to Activities
in Sales Cloud
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 8
What’s New in Lead- and Account-Based Marketing
Handover of Context Information from Campaign to Activities in Sales Cloud
Business Benefits
▪ Enable an end-to-end process for lead
creation in SAP Sales Cloud solutions, which
provides contextual information, for example,
about products or interests.
▪ Prevent the need to use extensibility when
adding contextual information in the
campaign action for lead creation and when
handing it over to SAP Sales Cloud.
Key Capabilities
▪ Add the possibility to enter a URL, for
example, to a product page or customer Web
site in the campaign action for create
appointment, create phone call, and create
task.
▪ Provide the URL from SAP Marketing Cloud
to the activity in SAP Sales Cloud.
More Information
Create Appointment
Create Phone Call
Create Task
Influence Request
228576 - Ability to enhance C4C campaign
actions (create lead, task, appointment) with
custom parameters
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 9
Marketing Analytics
What’s New in 2108
▪ Web Dynpro Grid Design Studio for Operational Reporting
▪ Marketing Analytics for Landing Pages
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 10What’s New in Marketing Analytics
Web Dynpro Grid Design Studio for Operational Reporting
Business Benefits
▪ Improve the user experience for operational
reporting.
Key Capabilities
▪ Replacement of the predecessor solution for
operational reporting, aligned with SAP
S/4HANA analytical reporting strategy.
▪ Availability of standard CDS queries in
marketing analytics as well as custom
analytical queries for operational reporting.
▪ New look and feel, providing compelling
features like
▪ Navigation Panel
▪ Manage Exceptions
▪ Define Filter for Conditions
▪ Flexible Calculations of Totals
More Information
Analytics and Report Gallery
Operational Reports
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 11What’s New in Marketing Analytics
Marketing Analytics for Landing Pages
Business Benefits
▪ Analyze the performance and success of
landing pages in terms of the number of new
contacts or new subscribers.
productivity
Key Capabilities
▪ Standard operational report with metrics on
the number of contacts who participated in a
form or finished a Double-Opt-In process.
▪ Ability to separate contacts who come to SAP
Marketing Cloud for the first time using the
landing page and those who have already
come through different routes.
▪ Meaningful characteristics for drill-down and
filtering, such as:
▪ Name, country, or language of a landing
page
▪ Category of permission or subscriptions
granted by a contact through a landing
page
▪ Relevant contact information such as
country and address details
▪ Demographical information such as
language, gender, function, department, or
industry
More Information
Contacts from Landing Pages and Forms
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 12Campaign and Journey Orchestration
What’s New in 2108
▪ Interaction Block in the Email Lite Editor
▪ Email Lite – In-Place, Personalized Preview Based on Contact Information
(+ Approximate Content Size)
▪ Test Text for Email Test Sends
▪ Highlighting of Conditional Blocks for Easy Identification
▪ Progressive Profiling in Forms
▪ Option in Landing Page to only write Permissions/Subscriptions if a value
has been changed
▪ Analyze the Devices and Email Providers that are Used to Interact with
Emails
▪ Copying Campaigns to Different Marketing Areas
▪ Don’t Track Opened Emails or Clicks
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 13What’s New in Campaign and Journey Orchestration
Interaction Block in the Email Lite Editor
Business Benefits
▪ The recently introduced "interaction" block in
the classic content editor is now available in
the email lite editor.
▪ The new block for interactions allows you to
define blocks in emails for any kind of
interaction of your customers.
▪ You can for example include a block for last
viewed product, a recently attended event or
a reference to a service ticket, just to name a
few examples.
▪ Additionally, the abandoned shopping cart
functionality known from the classic editor is
now available in email lite using this layout
block.
Key Capabilities
▪ Include the interaction layout for any type of
interaction into your email design.
▪ Design the layout and attributes to be
displayed in the block.
▪ Use the email in scheduled campaigns or in
trigger based campaigns to send customers
information.
▪ Contents of email are populated based on the
last interaction of that type (scheduled
campaigns) or the triggering interaction (for
trigger campaigns).
More Information
Create Blocks for Interactions in Emails (Lite)
Influence Request
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 250949 - Make block types of the old email 14
builder available in email LiteWhat’s New in Campaign and Journey Orchestration
Email Lite – In-Place, Personalized Preview Based on Contact Information (+ Approximate Content Size)
Business Benefits
▪ See how the conditional content looks with a
personalized, in-place preview.
▪ Approximate size of the previewed email
content is also displayed to help with your
deliverability
1. r
Key Capabilities
▪ Ability to preview all conditional, personalized
content in place for attributes values or a
Plus approximate content size selected contact within the app.
▪ Approximate HTML size of the rendered
personalized preview is also shown.
More Information
Using the Desktop and Mobile Device Preview
for Email Lite
2.
Influence Request
211112 - Preview personalized e-mails based
on contact information
229569 - Show Size of Email in Content Studio
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC
3. 15What’s New in Campaign and Journey Orchestration
Test Text for Email Test Sends
Business Benefits
▪ Handle test send e-mails better by adding a
prefix to the subject line of a test email.
r
Key Capabilities
▪ Addition of a prefix field in send tests so that
users can add their own prefix to a test send
email.
More Information
Send Test Emails Lite
Influence Request
240542 - Test emails with [test] labeling in
subject
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 16What’s New in Campaign and Journey Orchestration
Highlighting of Conditional Blocks for Easy Identification
Business Benefits
▪ Easily identify which email blocks have
conditions assigned to them.
▪ No longer necessary to click on a block to
see if there are conditions assigned to it.
r
Key Capabilities
▪ In design mode, conditional blocks are
highlighted with a thicker dotted line for easy
identification.
Conditions assigned More Information
Creating and Using Conditions in an “Email Lite”
Influence Request
246777 – Elements with conditions should be
highlighted clearly
No conditions assigned
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 17What’s New in Campaign and Journey Orchestration
Progressive Profiling in Forms
Business Benefits
▪ Reduce number of fields in forms to a
minimum to improve the submission rate.
▪ Enrich contact data profile.
r
Key Capabilities
▪ Enable forms to support special progressive
fields that are only displayed if the
information is not known.
▪ Prioritize progressive fields to decide which
Form Setting for field to use first.
Progressive Profiling ▪ Specify a maximum number of progressive
fields to avoid too many fields on the form.
More Information
Example Form (Runtime): Input Fields
Both first and last name already known
Influence Request
203521 - Progessive Profiling / Dynamic
Profiling
Field Setting for
Progressive Profiling
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 18What’s New in Campaign and Journey Orchestration
Option in Landing Page to only write Permissions/Subscriptions if a value has been changed
Business Benefits
▪ Avoid unnecessary interactions which would
clutter the contact profile.
r
Key Capabilities
▪ New setting for Forms.
▪ If enabled, interactions are only created for
permissions/subscriptions if the value
changes.
▪ If a permission is explicitly confirmed, an
interaction is written if the same permission
existed implicitly.
More Information
Forms
Influence Request
218436 - Subscriptions on landing page:
Generate News letter subscribe or unsubscribe
if user change it
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 19What’s New in Campaign and Journey Orchestration
Analyze the Devices and Email Providers that are Used to Interact with Emails
Business Benefits
Gain insight into how your customers are
interacting with content and optimize content for
those devices and e-mail providers.
r
Key Capabilities
▪ Inclusion of the device type metric directly
within campaign reports.
▪ Capture and analysis of additional
information about the operating system of a
device and the email provider that is used to
Analyze distribution directly open and click through an email.
within campaign reports
More Information
Campaign Success for Messages.
Influence Request
217463 - Performance data for different devices,
e-mail provider
Analyze Email Client and Operating
System in operational report
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 20What’s New in Campaign and Journey Orchestration
Copy Campaigns to Different Marketing Areas
Business Benefits
▪ Simplify campaign duplication processes
across marketing areas.
▪ Reduce effort when recreating complex
campaigns.
r
Key Capabilities
▪ When copying a campaign, option to select
…and can choose a different
the marketing area.
marketing area when saving
as a template
▪ Ability to copy all campaign actions and
automation flows to the new campaign.
▪ Save a campaign as a custom template with
a new marketing area.
Choose different marketing
area when copying More Information
campaigns… Copying Campaigns
Custom Templates
Influence Request
217124 - Fixed Marketing Areas
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 21What’s New in Campaign and Journey Orchestration
Don’t Track Opened Emails or Clicks
Business Benefits
To have flexibility and control over data privacy,
you can disable email tracking for email
campaigns:
▪ Send marketing emails without any email
open pixels and link tracking redirects.
▪ Send emails according to customer
preferences on whether they allow tracking.
r
Key Capabilities
▪ Option to select the Don’t Track Opened
Emails and Clicks checkbox in the Send
Email action.
▪ Selecting the checkbox ensures any emails
that were opened or clicked through from the
campaign aren’t recorded as interactions.
More Information
Send Email
Checkbox in the campaign
Send Email action Influence Request
255378 - Possibility to prevent "open email"
interaction creation for GDPR compliance
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 22Integration and Configuration
What’s New in 2108
▪ Language Configuration App
▪ Application Job Monitoring in SAP Cloud ALM
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 23What’s New in Integration and Configuration
Language Configuration App
Business Benefits
▪ Create email content in language dialects.
▪ Use additional language as
Default Language in Content Studio.
▪ Upload contact and product descriptions
in additional languages.
productivity
Key Capabilities
Activate or Deactivate languages.
▪ Activate or deactivate additional languages
that are used to create marketing-specific
content.
More Information
Extensibility Options
Influence Requests
213907 - Missing Email languages
210048 - Ability to enable extra languages
248490 - Enabling
Serbian/Croatian/Slovenian in SAPMC UI and in
Email Templates as default language
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 24What’s New in Integration
Application Job Monitoring in SAP Cloud ALM
Business Benefits
▪ Provide a one-stop shop experience for the
central operations team responsible for all
SAP Cloud and on-premise solutions.
▪ Include a central monitor for the involved
automations for the business team that runs a
process where SAP Marketing Cloud is only
Leads: Calculated Lead Stages for Contacts one piece.
Contacts: Recalculate Relationship Best Records ▪ Enable the option to get alerted or notified in
Budget Plans: Adjust Dimension Values in Budget case of issues with application jobs
Campaigns: Transfer Campaigns to Sales
▪ Provide trend and exception reporting and
analytics to avoid issues.
productivity
Central Monitoring with Alerting and Notifications with Key Capabilities
direct navigation to SAP Marketing Cloud Tenant ▪ Alerting and notification in case of
▪ Technical and application issues with the
execution of application jobs.
▪ Start delay or runtime issues with the
execution of application jobs.
▪ Trend and exception reporting and analytics
regarding:
▪ Runtime
▪ Failure rate
▪ Runtime deterioration
▪ Failure rate increase
More Information
Data Exchange and Automation Monitoring with
SAP Cloud ALM
Expert Portal for SAP Cloud ALM Operations -
Job & Automation Monitoring
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 25Follow all of SAP www.sap.com/contactsap © 2021 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. The information contained herein may be changed without prior notice. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platforms, directions, and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, and they should not be relied upon in making purchasing decisions. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names mentioned are the trademarks of their respective companies. See www.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices.
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