Koi Fish A haiku in motion - Webflow
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
www.claritagonz.com
Koi Fish
A haiku in motion
Clara Gonzalez
Category motion graphic
Date 2019
A visual haiku inspired by Helen Yentus’ book
cover designs; her designs express chaos
with only black and white shapes. The theme
behind this motion graphic is harmony rather
than chaos. Biomorphic movements between
both black and white shapes create a serene
structure from beginning to end.
www.claritagonz.com
Flyover
Clara Gonzalez
National Audubon Society Annual Report
Category print
Date 2020
Flyover is a 2020 annual report for the
National Audobon Society. Audubon’s
vision is to protect birds, habitats and
their migration patterns. “On the other
side of the bridge, there are birds” is a
reference taken from an article about birds
symbolizing a gateway connection between
different countries. Using a traditional
manuscript grid combined with a sans serif
typeface and a warm tone palette amplifies
the importance of migration seasons
between United States and Latin America.
www.claritagonz.com
Torero
Clara Gonzalez
A humanist typeface
Category print, typeface
Date 2019
Torero is a serif that combines humanist
and traditional classifications. Inspired by
Juan Belmonte Garcia, a Spanish bullfighter
whose techniques crystallized the tradition
of modern bullfighting. Belmonte’s ring
performances were well known for his
resemblance to flamenco and Spanish
classical dance movements. The traje
de luces (suit of lights) is the traditional
clothing that Spanish bullfighters wear
in the bullring. The details between a
bullfighters attire and movements are
embroidered in this typeface.
www.claritagonz.com
VSS: Visual,
Clara Gonzalez
Structure & Soul
College Wayfinding Proposal
Category environmental
Date 2019
Through layered iconography, we highlight
the individuality of each major while
celebrating the School of Art as a whole.
We created a modular system of icons that
showcase student creativity while providing
helpful wayfinding. Each icon represents
the process each student has to go through
in their everyday life. My focus was on the
first floor and the directory that is on the
elevator side.
A collaboration with Ursula Heder, Eusra
Hussain, and Lucero Hernandez.
www.claritagonz.com
Temperature Anomalies
Australian Fires
Clara Gonzalez
Category print, data visualization
Date 2019
Australia’s fire season is getting longer and
more dangerous. 2019 was the warmest year
on record. The first data posters includes
natural disasters and human causes for
both land and ocean. The second poster
focuses on Australian threatened animal
species, habitat destruction and climate
change. Using a warm toned palette with
varies shades of red and orange combine
into various monochromatic charts that
represent each data appropriately.
www.claritagonz.com
Jinsoku
Clara Gonzalez
Car maintenance website
Category ux/ui, branding
Date 2019
Jinsoku is a company that brings all
types of racers in the Houston area to
be a part of a group that either enjoy
autocross competitions or “fun runs”
down the quarter-mile drag strip.
Jinsoku offers an extensive range of
high performance automotive repair
services with a wide range of certified
technicians. Members are able to save
and monitor their vehicle’s performance
and find technicians that cater specific
needs and wants.
With its continuous flow, each page
provides a simplistic maneuvering
structure with icons to give additional
details about each service. Shades of
red and gray were focused through the
design for an urban style appeal.
www.claritagonz.com
Lumos
Clara Gonzalez
A modular LED light
Category product design, branding
Date 2020
A build your own modular LED desk lamp. It
contains four geometric shapes that can be
re-arranged to enhance three main features:
balance, light and texture. This is inspired
by James Turrell and his light sculptures.
Emerging from the ideology of “this is not all
about light, or a record of light; it is light —
the physical presence of light made manifest
in sensory form.” Each shape contains a
different hand drawn texture and when
rearranged to a different complete shape the
color combinations also change.
www.claritagonz.com
On a Bay that Belonged
Clara Gonzalez
to None of Us
Class of 2020 Anthology
Category print
Date 2019
This is a book assembled with short
creative stories of 21 designers and their
experience during their senior trip at
Rockport, Texas. Each page contains black
and white high contrast photographs with
two tints of color, symbolizing each of the
designer’s experience at Rockport. Each
page contains a hidden message that
correlates with each story.
www.claritagonz.com
Colibri
Gulf Coast ecological organization focused
Clara Gonzalez
on hummingbirds
Category branding,
Date 2019
Colibri is an identity system built for a
gulf coast ecological organization which is
focused on spreading awareness about our
ruby throated hummingbirds who migrate
from Mexico to Central America and then to
the Gulf Coast of Texas. The design is focused
on these mini dynamos and the way they
flutter is hinted through the text. Solid vector
flowers graphics are used with between the
four different primary color palettes.
www.claritagonz.com
Theatre Posters
Clara Gonzalez
A series of theatre posters
Category print, branding
Date 2019
This set of four posters were developed
as a part of a campaign proposal for the
University of Houston School of Theatre 2019
productions. The posters show illustrations
with high contrast that focus on key
moments in each performance. Highlighting
the major shift of each production keeps the
viewer curious and seeking for a conclusion.www.claritagonz.com
Valle de Santiago
Clara Gonzalez
A neighborhood risograph print
Category risograph print
Date 2020
Valle de Santiago, Guanajuato, Mexico.
A small town in the heart Guanajuato
state where you can walk from one store
to another. A neighborhood that’s sole
purpose is to enjoy a nice breeze and sun-
kissed skin. The poster is a collection of
analog drawings from varies local shops,
common attitudes, and illustrative imagery.www.claritagonz.com
Tarot Cards
Clara Gonzalez
Folios concentrated on grid structures
Category print
Date 2018
These folios are concentrated on three dif-
ferent types of grid structures: manuscript,
modular, and deconstructive. Each folio
includes typographical expression, shapes
and dynamic lines which communicate the
imaginative form of divination. Tarot cards
are mystical tools for intuitive reasoning and
conscious decision making. This ideology is
illustrated though each grid.www.claritagonz.com
Acres Home
A resilient neighborhood
Clara Gonzalez
Category branding, environmental
Date 2020
The historic neighborhood, once considered
to be the South’s largest unincorporated Af-
rican American community, is a unique mix of
rural and urban. A connected community that
is committed to civic engagement, building
strong civic organizations, and nurturing new
leaders. The brand includes three different
alternating logos inspired by tradition iron
branding details, a san-serif and slab serif
font combined into one emblem. With a
warm rustic and jade color palette it depicts
a community with resilience, empowerment,
and nurturing features. This brand also
includes neighborhood wayfinding, public
engagement and collateral that embodies
each soul within its borders.You can also read
