MEDIA KIT - Condé Nast Traveller Middle East
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MEDIA KIT 2016
KEY FACTS
Condé Nast Traveller
is the only authority on Luxury Travel and Lifestyle in the GCC
25,168
copies distributed each month
17,419
copies sold each month
76% 24% UAE GCC
4,000+ Average
copies distributed every month on-board household income:
Emirates Airlines First & Business Class
and throughout Dubai Airport
First & Business Class lounges US$184,550
8,500+ or 677,667
AED per year
paid-for downloads each month
across iOS & Android platforms
36%
of readers
Target active travellers and high net
worth consumers who are flying
10,438
eMail subscribers
are European expats
Emirates Airlines First & Business
Class and at Dubai airport A core readership of
28%
are Arab expats
Airline, airside & international 186,400
discerning, intelligent and high spending
17%
airport distribution are local Arabs
men and women which includes
distribution throughout GCC airports,
Target Inbound Passengers into
5-star hotel suites, inflight
the GCC – Additional copies and/or media and digital readers
supplements distributed at London
Heathrow passenger gates so you Highest circulating monthly
PHOTOGRAPH: OLIVER PILCHER
can target passengers who are flying travel glossy in the GCC by
to the GCC (Emirates Airlines, Etihad
Airways, British Airways, Virgin
45%
Atlantic & Qatar Airways gates)
KEY FACTS
Core buyer: Average age:
58%
Female
42% Male
42%
are 35-44 yrs old
33%
are 25-34 yrs old
Frequent Travellers
On average, Condé Nast Traveller readers takes
6 holidays internationally and 4 regionally a year
Business Travellers
59%
of Condé Nast Traveller readers travel on business, taking,
on average 4 business trips per year.
72%
of our readers travel in First or Business Class
Luxury Travellers
US$18,792
total average spend on holidays
and short breaks per person
57%
of Condé Nast Traveller readers buy luxury
fashion at least twice a month
59%
of Condé Nast Traveller readers buy luxury jewellery,
PHOTOGRAPH: OLIVER PILCHER
watches and accessories once a month
42%
of Condé Nast Traveller readers dine out at a
5-star restaurants/hotels at least once a month
EDITORIAL CALENDAR
ISSUE THEME SPECIAL FEATURES GUIDES EVENTS
JANUARY Spa/wellness
FEBRUARY The Gold List Business/golf USA BRIDE Dubai
MARCH Fashion Art/design Premium airlines ITB Berlin
APRIL Family travel BRIDE ABU DHABI,
ATM 25th-28th April
MAY USA special (ATM party 26th April)
JUNE The Hot List London shopping
Maldives for Families
JULY Islands & beaches Singapore food Eid al adha holiday issue
& Restaurants
AUGUST Africa Summer holiday issue
SEPTEMBER Fashion Watches & jewellery Pure, Marrakesh
Eid al adha holiday issue
OCTOBER Food India
Readers’ choice awards & Luxury forum
NOVEMBER Romance: Weddings
& honeymoons ATM London
DECEMBER Readers’ Choice Awards Cruise
ILTM Cannes
EDITORIAL SUBMISSIONS DEADLINE:
Two months before on-sale date. Eg: November 1 for January issue, December 1 for February issue, and so on.
*NOTE: Editorial Calendar subject to change
RATES & DIMENSIONS
RATE CARD POSITION AED USD
Reverse gatefold 110,160 30,000
IFCS 99,145 27,000
DPS1 80,785 22,000
DPS2 77,110 21,000
DPS3 73,440 20,000
DPS4 69,770 19,000
DPS5 66,100 18,000
Cont 1 &2 51,400 14,000
Flanel panel 51,400 14,000
Contributors 51,400 14,000
Ed’s letter 51,400 14,000
ROP 36,720 10,000
DPS 58,750 16,000
IBC 62,425 17,000
OBC 88,130 24,000
Advertorials written & designed by Condé Nast Traveller,
please add an additional 20%
TARGETED EMAIL SHOTS:
Send targeted emailers to our database of readers.
USD 350 cpm / 1,285 AED cpm
PDF FORMAT: The document should not
All Files must be PDf version 1.3 or contain spot colours
higher FILE DELIVERY:
All files must be supplied as Files larger than 5 MB, should be
composite CMYK sent by your FTP or through popular
All fonts must be embedded, online file sharing
and all embedded fonts must be If supplying files on disc, please
subsetted use industry standard CD/DVD.
All images contained within Media must be write protected
the PDF must be high resolution and contain only the files required
(300dpi) CMYK format for each advertisement.
FULL PAGE DPS
Trim 215mm W x 275mm H Trim 430mm W x 275mm H
Bleed 225mm W x 285mm H Bleed 440mm W x 285mm H
Type 200mm W x 260mm H Type 415mm W x 260mm H
PHOTOGRAPH: GORTA YUUKI
Gutter Space 10mm (5mm from
both sides) for inside pages
Gutter Space 14mm (7mm from
both sides) for IFC & Page 01
PHOTOSHOOTS
DAMAS JEWELLERY SHOOT
LOUIS VUITTON ADVERTORIAL ROAD TRIP FASHION ROLLS ROYCE
READERS’ CHOICE AWARDS
The Readers’ Choice Awards, held annually, launched, where high profile travellers cast
were instituted by Condé Nast Traveler in their votes for their favourite destinations,
the United States in 1986. Over the years, hotels, spas, restaurants and airlines to
the awards have become the globally determine the best of the best in the travel
recognised standard for excellence in industry. The winners and runners-up across
the travel and tourism industry. They are different categories were announced at a
considered especially prestigious as votes are glittering ceremony on December 4, 2013
cast by discerning readers who understand, to mark the launch of Condé Nast Traveller
appreciate and ultimately consume luxury Middle East. The awards ceremony was
travel products and services. attended by stalwarts of the travel, tourism
Travellers from this region are held in high and hospitality industries and eminent guests.
regard and therefore the Middle East edition The awards have since been held annually.
of the Readers’ Choice Awards was launched
prior to the launch of the print publication in This year, the Middle East Readers’ Choice
2013. The Condé Nast Traveller Middle East Awards was held on November 11 at the
Readers’ Choice Survey* microsite was also Waldorf Astoria Dubai Palm JumeirahHEADLINE SPONSOR AWARD SPONSOR
US $150,000 US $30,000
As the headline sponsor your brand will be getting extensive coverage by Your logo on pre-event and post-event coverage
being integrated into the Awards logo ("in association" with your brand)
Your logo on photo wall and branding
Homepage takeover web banner – viewed by all voters. throughout the event
We expect approx. 15,000 individual votes to be cast so this would
offer prime exposure To sponsor one of our awards category to
present on stage – your branding to appear
Logo branding on voting website plus click banner advert on the video backdrop.
to appear for four months
Opportunity for you to add a gift in the goodie bags
A dedicated area for the headline sponsor in the to 500+ attendees or give away a prize
pre-function area at the event for any activation
Dedicated area in the pre-function area for you to
Logo branding on Condé Nast Traveller Middle East Readers’ Choice Awards showcase yourself to all our guests
ads across relevant APP & ITP titles
One table of 10 at the event for you and your clients
Logo branding on all official email blasts
Opportunity to display/sample products at event,
Logo on media wall at the event in line with event theme
Branding on all event collateral Banner on our voting website – we expect approx.
15,000 individual votes to be cast so this
Opportunity to present two awards at the event would offer prime exposure
Post-event coverage in weekly publications
Extensive post-event coverage in
Condé Nast Traveller Middle East’s December edition
Post-event newsletter announcing the winners to be sent out by
Condé Nast Traveller Middle East In association with the headline sponsorCONTACTS
R E G I O N A L B U S I N E S S D E V E L O P M E N T M A N AG E R
PHOTOGRAPH: MICHAEL FILONOW
Guillaume Massey
Contact: +971 (0)4 444 3517, 056 734 9427
Email: guillaume.massey@appgulf.com
S E N I O R A DV E R T I S I N G M A N AG E R
Ammar Riyal
Contact: +971 (0) 4 444 3506, 050 714 0013
Email: ammar.riyal@appgulf.comYou can also read
