2021 Advertising Kit Publishing Services Coordinator (301) 347-3942 - Health Affairs
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2021 Advertising Kit
Contact:
Publishing Services Coordinator
advertising@healthaffairs.org
(301) 347-3942
About Health Affairs serves as a high-level, nonpartisan forum to promote analysis and discussion on improving health and health care. Among its products is the leading peer-reviewed journal called the “bible of health policy” by The Washington Post and a “pre-eminent” blog according to the New York Times. Health Affairs also produces newsletters, policy briefs, multi-media, and content collections. Health Affairs is the indispensable guide for decision-makers interested in healthcare and a vital resource for health policy professionals. Publishers Liability for Advertisements The publisher assumes no liability for any special, indirect, or consequential loss or damage occasioned by the failure of any advertisement to appear due to any cause whatever, nor does it accept liability for errors in any advertisement published, nor for its failure to appear on any specific date. Health Affairs does not guarantee results.
Journal Subscribers At-A-Glance
Audience .com
For nearly four decades, leaders and influencers across
.org
government and the health industry have relied on Health
Affairs for its premium peer-reviewed content, news .edu
coverage, analysis, and commentary.
other
Our influential audience includes government health
.net
leaders/policy makers, hospital and insurance executives,
researchers, physicians and other corporate leaders who .gov
drive the future of their organizations.
0% 20% 40% 60%
Journal Subscriber Professions
Professional Profile:
» 47% have C-suite titles 38%
Corporate
» 64% are decision makers and Academic
influencers at their organizations
Hospital/
» 16% have self-identified as 22%
Health System
medical doctors
Other Non-Profit
13% 12% 12%
Demographic Profile: Clinical Practice
3%
» 58% female, 42% male Government
Reach
With readers in over 230 countries
and territories, Health Affairs has
an unparalleled reach in the health
policy reporting arena.
Impact & Influence Engagement & Experience Loyal Audience
Policy impact - Read and cited 60% of subscribers have been in 30% of subscribers have been
by US administration officials and their field for more than 15 subscribers for more than ten
ministry of health leaders around years. years.
the globe.
100% of subscribers find our Over 1,300 digital institutional site
Chief Justice John Roberts cited content vital to their job. licenses.
Health Affairs in the historic decision
on the Affordable CareAct. More than 6 million visitors to the
Health Affairs website every year.
Visibility – Referenced in over
250 media outlets/issue.
Influence – A top-ranked journal in
impact factor according to Thomson
Reuters Journal Citation Index.
Themed Issues & Editorial Dates
Every year, Health Affairs publishes special in-depth, themed reports on vital topics in health and health care policy. These special
issues are recognized for their comprehensive analysis and authoritative information.
Please note: Advertising is not available in every issue. Topics of regular issues vary, but generally focus on cost, quality, & access.
Issue Date Theme Issue Closing Date Materials Due
December 7, 2020 Climate & Health November 12, 2020 November 5, 2020
January 5, 2021 COVID-19 Vaccines & Treatment Cluster December 15, 2020 December 8, 2020
February 1, 2021 Vital Directions Cluster January 15, 2021 January 8, 2021
March 1, 2021 February 12, 2021 February 5, 2021
April 5, 2021 March 15, 2021 March 8, 2021
May 3, 2021 April 13, 2021 April 6, 2021
June 7, 2021 May 11, 2021 May 4, 2021
July 6, 2021 Boarder Health & Immigration June 15, 2021 June 8, 2021
August 2, 2021 July 13, 2021 July 6, 2021
September 8, 2021 August 10, 2021 August 3, 2021
October 4, 2021 September 14, 2021 September 7, 2021
November 1, 2021 October 13, 2021 October 6, 2021
December 6, 2021 November 12, 2021 November 5, 2021
Website
Advertising
Strategically placed with our premium
editorial content, digital advertising
is the perfect way to engage our
dedicated readers.
Features & Benefits
» Your choice of ad placement on the website across the » On average, the site receives more than 640,000 unique
home page, blog pages, digital journal pages, or run of the visitors and has more than one million views monthly
entire site
» Our Blog package offering, which includes the main blog
» Exclusive Blog, Journal, and Newsletter sponsorship page and all of the related blog pages, has the most traffic
opportunities available for advertisers
» More than 4 million unique visitors annually across the
Health Affairs suite of products
Blog
“That’s what we love about Health Affairs—
Opportunities real-world people read it and discuss it too,
Our Branded Posts are featured alongside our not just academics.”
blog pages with more than 395,000 monthly – Ian Spatz, Senior Advisor, Manatt Health Solutions
readers. Branded Posts have an average of
800 readers, nearly 3 minutes on the page,
and a significant scroll depth per post. Health
Affairs can help you craft the perfect message
to resonate with our audience.
A Blog Series is a great fit for organizations
with upcoming conferences or article series
covering a vital health care policy topic. Health
Affairs editorial staff review Blog Series
proposals and articles are reviewed for
timeliness, health policy relevance, originality,
and constructive commentary.
Features & Benefits
» Combine your Branded Post purchase with premium » Branded Posts are prominently featured on the blog pages
add-ons such as discounts on other advertisements and for a week
promotional social media posts for a greater impact
» Blog Series remain indexed on the site as part of the
» All posts are summarized in the Health Affairs newsletters archived literature, have a landing page, and have a unique
reaching a combined 64,000 subscribers of Health Affairs search term
TODAY and Health Affairs Sunday Update
Email Newsletter
Advertising
Place your brand in front of decision-makers in the health arena
with Health Affairs TODAY, and Health Affairs Sunday Update, our
weekly update.
Features & Benefits
» Your choice of a prominent banner ad or a text paragraph falling » More than 39,000 recipients for each edition of the newsletter
within the Health Affairs content
» Health Affairs TODAY running Monday to Friday has an open
» Exclusive sponsorship opportunity with your organization’s name in rate of 17% and the Health Affairs Sunday Update has more
the subject line and two opportunities within the content of the engagement with an open rate of 21%. Both newsletters
newsletter highlighting your brand in depth have an overall click through rate of 3%
Email Blast Advertising
Get in front of our captivated email audience with a custom
email blast to our dedicated list or a banner ad on the
monthly journal emailed Table of Contents (eTOC).
Features & Benefits
» More than 13,000 opt-in recipients can read about your event, » The electronic Table of Contents (eTOC) goes out to more than
program, or job opportunity with a customized email blast 22,000 recipients upon the release of the latest Health Affairs
journal issue
» The eBlast is ideal for a single call to action with a 20% open
rate and 2% click through rate » With a 24% open rate, your eTOC ad will be seen by health
policy professionals all over the countryPrint Advertising
Health Affairs is the go-to, must-read print resource for government
health leaders, researchers, academics, health industry decision
makers, consultants, and investment analysts. Align your ad with our
premium content to influence our highly-engaged, loyal readers.
“Health Affairs is the one
indispensable source of trusted
information for health policy
makers.”
– W. David Bradford, Ph.D.
Busbee Chair in Public Policy
Department of Public Administration & Policy
University of Georgia
Features & Benefits
» Over 4,000 print recipients place a high value on the Journals quality » With a high recall and engagement rate, print is one of the best
content and find the publication vital in their professional lives channels to build brand awareness*
» The easy-to-read format of the hard copy journal is passed along to » Print advertisements include premium options such as cover sheets,
colleagues (2.5 readers/avg. issue), and has a long shelf life bellybands, and ride-alongs
*Source: 2015 Temple University and USPS Report: Enhancing the Value of the Mail: The Human ResponseYou can also read
