Published in Chinese and English - Tobacco Asia I Media Planning Guide I Editorial Calendar
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2021
TOBACCO ASIA celebrates its 25th year in
tobaccoasia.com
Tobacco Asia I Media Planning Guide I Editorial Calendar
Published in Chinese and English
The ONLY Magazine Written and Edited for the Asia/Middle East Tobacco Industry;
Tobacco Asia: Read and Trusted by Industry Professionals around the world
For advertisers, Tobacco Asia is the most cost-effective and excellent way to support your sales efforts to the tobacco
industry in Asia, Oceania, and the Middle East – the world’s most dynamic tobacco markets.
For readers, Tobacco Asia provides the manufacturing industry with market news, views, and the latest developments on
tobacco leaf, equipment, machinery, supplies, services, solutions, and developing markets. And Tobacco Asia provides
the wholesale and distribution industry with the latest products, brands, and trends in tobacco products, accessories, and
new generation products ( such as HNB, e-cigarettes, etc.).
Tobacco Asia has the widest exposure of any trade magazine measured by its advertising support, readership reach, and
editorial relevance.
Tobacco Asia is available in full in e-magazine format on www.tobaccoasia.com. There is no paywall blocking readers and
potential buyers from viewing the articles and advertising.
Tobacco Asia has the widest distribution and the deepest penetration of any tobacco industry magazine in Asia, Oceania,
or the Middle East, in any segment of the tobacco industry you are trying to reach.
Tobacco Asia: Trusted since its launch in 1996 by tobacco industry professionals to deliver only the best, most relevant,
and insightful coverage of the region’s tobacco manufacturing and wholesale business.
Tobacco Asia has bonus distribution at major tobacco exhibitions globally especially at partner exhibition InterTabac/InterSup-
ply (Dortmund). Tobacco Asia also has bonus distribution at: World Tobacco exhibitions (Middle East, Asia, Europe); Interpack
(Dusseldorf); ENDS Conference; IECIE (Shenzhen and Shanghai); and TPE Las Vegas.
Tobacco Asia’s direct-to-subscriber distribution provides a unique opportunity to get your tobacco advertising message in front
of your industry customers in an ever-darkening tobacco marketing environment.
TOBACCO ASIA Facts/Information/Statements
l the widest distribution of any tobacco industry magazine throughout the Asia region;
l additional bonus distribution in Europe through our partnership with InterTabac/InterSupply
Dortmund, and at World Tobacco Europe exhibitions;
l every issue published in Chinese and English language versions;
l published bi-monthly;
l roughly 2/3 of the distribution goes to tobacco manufacturing industry readers;
and 1/3 goes to the tobacco products wholesale/distribution industry readers;
l typical readership of each issue of Tobacco Asia is over 8,500 individual Industry professionals
globally including exhibitions, conferences, and digital downloads of the e-magazine;
l larger distribution in Asia than the two other international tobacco trade magazines
combined;
l 85% of circulation in Asia, Oceania, and the Middle East, with 15% going outside the region
l Tobacco Asia celebrates its 25th year in 2021!;
l advertisers in the print edition also appears at www.tobaccoasia.com in the
e-magazine and online archives giving further exposure to advertisers;
l www.tobaccoasia.com is not blocked by paywalls which means all advertising messages in
in Tobacco Asia are viewable online by potential buyers for free.
Mechanical Specification l Issue closing/order cancellation:
General rate policy Tobacco Asia is published six times a
l Advertising, design done on a cost basis year in January, March, May, July,
l Agency commission: 15% September, and November. Closing is the
l Short rates: If number of units published first week of the month prior to publishing.
is less than contracted then all published l All cancellations must be made at least
ads will be rebilled accordingly four (4) weeks prior to closing.
l Combination rates: All rates earned by Offset printing Specification
number of inserts in one year. l Digital Files Required
l Acceptable formats: .pdf; .jpg; .tiff; .ai; .eps
MAGAZINE Advertising Rates (All pricing in Euros €) MAGAZINE Display Ad Dimensions
Unit 1 Time 3 Times 6 Times Trim Size: 81/4 x 107/8 210 x 277
2-Page Spread € 7,500 € 6,500 € 5,900 Unit (width x height) Inches Millimeters
Full Page € 5,000 € 4,300 € 3,900 2P Spread (full bleed) 163/4 X 111/8 426 X 283
2⁄3 Page € 4,600 € 4,000 € 3,600
2P Spread (non-bleed) 161/2 X 107/8 420 X 277
Island 1⁄2 € 4,100 € 3,600 € 3,300
Full Page(Full Bleed) 81/2 X 111/8 216 X 283
1⁄2 Page € 3,800 € 3,300 € 3,000
1⁄3 Page € 3,200 € 2,800 € 2,500 Full Page(non-bleed) 81/4 X 107/8 210 X 277
1⁄4 Page € 2,600 € 2,300 € 2,100 2/3 Page 41/2 X 10 115 X 254
1⁄6 Page € 2,200 € 1,900 € 1,700 Island 1/2 41/2 X 71/2 115 X 191
1⁄8 Page € 1,600 € 1,400 € 1,300 1/2 Vertical 31/2 X 10 89 X 254
1⁄12 Page € 1,200 € 1,000 € 900 1/2 Horizontal 7 X 47/8 178 X 124
MAGAZINE Special Positions 1/3 Island 41/2 X 47/8 115 X 124
Surcharge in % on negotiated advertising price. 1/3 Vertical 21/4 X 10 57 X 254
Cover 2 (inside front cover) +20% 1/3 Horizontal 7 X 31/4 178 X 83
Cover 3 (inside back cover) +15% 1/4 Vertical 33/8 X 47/8 86 X 124
Opp C2 (first right hand page) +15% 1/4 Horizontal 7 X 23/8 178 X 61
Cover 4 (back cover) +25%
1/6 Vertical 21/4 X 47/8 57 X 124
MAGAZINE Bellyband 1/6 Horizontal 43/8 X 21/2 112 X 64
Unique opportunity - “bellyband” wraps the advertising message around the entire magazine sealing 1/8 Vertical 33/8 X 22/3 86 X 61
it shut - no reader can miss this placement. Specs/sizing upon request (Prices include printing)
2/Color €3,200 1/8 Horizontal 7 X 13/8 178 X 35
4/Color €4,200
NEWSLETTER and WEBSITE Sponsored Posts
MAGAZINE Front Cover Page Curl Your company-controlled advertising message presented
Unique page flip graphic opportunity on bottom right corner. Good for logo and website or exclusively and prominently on the Website or Newsletter.
some small information. Page flip advertisers get another small paragraph of information Sponsored posts can include profiles, personnel, white
included on the table of contents page. paper topics, product launch, etc. In addition to text,
€2,200 per issue Sponsored Posts may include digital photos, illustrations,
video, slide shows. Tobacco Asia editors can custom-
WEBITE Banner Advertising write your post.
Website rotating banners get high visibility from the increasing traffic on www.tobaccoasia.com.
Inquire with your Tobacco Asia sales rep about pricing
(Pricing is per month in Euros €)
Time 1 Month 6 Months 8 Months which should be under €1,995.00 per Sponsored Post
Half Rectangle €550 €400 €300
Medium Rectangle €700 €550 €450 WEBSITE and NEWSLETTER Banner Dimensions
Leaderboard €1,200 €1,000 €800
Size Pixels format
MAGAZINE Chinese English Advertising Half Rectangle 300 x 125 .jpg, .gif
Target your ad globally and specifically. Run a Chinese text version of your ad in the Medium Rectangle 300 x 250 .jpg, .gif
Chinese version of Tobacco Asia and an English text version of your ad in the English Leaderboard 728 x 90 .jpg, .gif
version. Surcharge €500.
NEWSLETTER Banner advertising
Newsletter is emailed globally semi-monthly (24 times a year) to 15,000+ verified unique tobacco/tobacco related industry addresses. (Limit to only 4 advertisers per issue.)
Time 1x 6x 12x 18x 24x (x = times; pricing in Euros € per insertion)
Medium Rectangle €1,000 €850 €750 €650 €550
Leaderboard Only one slot per Newsletter at €1,900 each time
Advertising Representation:
Asia/Middle East/Australasia/China
Italy, Spain, France/Eastern Europe Editorial
Glenn Anthony John Nattira Medvedeva
Tel +66 2 660 3789; Fax +66 2 660 3881; nam@octobermultimedia.com
Mobile +1 917 843 0000; +66 818 299 409
gaj@octobermultmedia.com Tobacco Asia c/o October Inter Co., Ltd.,
399 Sukhumvit Rd, Room 3225
The Americas/Northern Europe Interchange 21 Bldg., 32nd Floor
Africa/Turkey Bangkok 10110 THAILAND
Emerson Leonard Tel +66 2660 3789; Fax: +66 2660 3881
Tel/Mobile: +1 917 680 1050 Email info@tobaccoasia.com
edl@octobermultimedia.com Web: www.tobaccoasia.com
TOBACCO ASIA - Advertising Sizing/Options/Layouts
2 page Spread (full bleed) 426 x 283 mm. Alternate Chinese/English language Full page Bleed Full page non bleed
advertising (Full page) 216 x 283 mm. 216 X 283 mm. 210 X 277 mm.
2/3 page Island half page Half page Vertical Half page Horizontal 1/3 page Vertical 1/3 page Horizontal
115 x 254 mm. 115 x 191 mm. 89 x 254 mm. 178 x 124 mm. 57 x 254 mm. 178 x 83 mm.
1/4 page Vertical 1/4 page Horizontal 1/6 page Vertical 1/6 page Horizontal 1/8 page Vertical 1/8 page Horizontal
86 x 124 mm. 178 x 61 mm. 57 x 124 mm. 112 x 64 mm. 86 x 61 mm. 178 x 35 mm.
Website Banner Ads on www.tobaccoasia.com Newsletter Banner Ads
Bellyband
Front Cover
Page Curl
Sponsored Post Medium Rectangle 300 x 250
Leaderboard 728 x 90 Leaderboard 728 x 90
Medium Rectangle 300 x 250 Sponsored Post
Editorial Calendar 2020-2021
JANUARY / FEBRUARY 2021 (Issue 1, 2021) JULY / AUGUST 2021 (Issue 4 – 2021)
TOBACCO Asia 25th Anniversary Edition Ad Materials Deadline: June 15, 2021
Ad Materials Deadline: February 1, 2021 Special Focus:
Special Focus: CSR Community & Social
Responsibility
2020 Year in Review
Exports from Asia
Products: Manufacturing & Supplies:
NGP - HNB Instrumentation
Manufacturing & Supplies: Leaf:
From China Brazil
Leaf: Independent Leaf Suppliers
Oriental Leaf
Independent Leaf Suppliers
Market & Manufacturer Profiles:
InterSupply/InterTabac Preview
MARCH / APRIL 2021 (Issue 2 – 2021) Extra Distribution:
Ad Materials Deadline: February 28, 2021 IECIE (Shenzhen)
Special Focus:
Legislation SEPTEMBER / OCTOBER 2021 (Issue 5 – 2021)
Ad Materials Deadline: August 17, 2021
Products:
Special Focus:
Exports to Asia InterTabac/InterSupply Expos
Manufacturing & Supplies: Manufacturing Supplies
Anti-Counterfeiting/Security Products:
Flavors and Fragrance PREPS, RYO, OTP, MYO, HNB, NGP
Leaf: Manufacturing & Supplies:
India Flavors and Fragrance
Filters & Tipping
Reconstituted Tobacco
Leaf:
Market & Manufacturer Profiles: US Flue-Cured and Burley
Southeast Asia Market & Manufacturer Profiles:
British American Tobacco Good Agricultural Practices
Extra Distribution: Extra Distribution:
World Tobacco (Surabaya) InterTabac/InterSupply 2021
(Dortmund) l IECIE (Shanghai)
MAY / JUNE 2021 (Issue 3 – 2021)
NOVEMBER / DECEMBER 2021 (Issue 6, 2021)
Ad Materials Deadline: April 3, 2021 Ad Materials Deadline: October 22, 2021
Special Focus: Special Focus:
Packaging and Printing China Tobacco Science
Products: Leaf and Primary Processing
Kretek 2022 Year Ahead Preview
Products:
Manufacturing & Supplies:
Cigar Markets
Cigarette Make/Pack Smoker’s Accessories
Filters & Tipping Manufacturing & Supplies:
Leaf: Primary Processing and Equipment Cigarette Make/Pack
Leaf Merchants Issue Contract Manufacturing
Market & Manufacturer Profiles: Leaf:
STMA/CNTC Zimbabwe/Malawi
Infestation/Pest Control
Japan Tobacco Inc
Transportation/Logistics/Shipping
Extra Distribution: Market & Manufacturer Profiles:
TPE-Tobacco Products Expo Middle East
(Las Vegas) India
World Tobacco (Dubai) Extra Distribution:
World Vape (Dubai) World Tobacco (Sofia)
Updated January 11, 2021 – for latest update, please visit: tobaccoasia.com/advertise
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