MEDIA KIT 2019 - www.kiwiparent.co.nz - THE MAGAZINE OF - Parents Centre
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THE MAGAZINE OF MEDIA KIT 2019 www.kiwiparent.co.nz
Kiwiparent is the magazine of QUICK FACTS OPPORTUNITIES TO
Parents Centre New Zealand ENGAGE WITH OUR
40,000
Inc., the largest provider Targeted Circulation PARENTS CENTRE
of antenatal and parent
MEMBERS INCLUDE:
education in New Zealand.
300,000+
Our readers are embarking on a period Readership
Kiwiparent Magazine
in their life where they are consciously
changing their buying habits – our
research shows this to be more so than Bi-monthly
at any other time in their life! They are Frequency Kiwiparent online
actively seeking information and advice
regarding purchasing choices. It is the Parents Centre New
perfect time for you to engage them
$7.50
Zealand monthly
Cover Price
with your brand. membership e-newsletter
Ground–breaking Kiwiparent magazine
has been leading the way in parenting 6 Parents Centre Solus
in New Zealand for over six decades Issues Per Year
and firmly leads the market in reaching
expectant parents and parents of Product sampling
preschool children.
Nationwide
Distribution
The content of the magazine focuses
on supporting parents through these Facebook
early years with a mix of inspirational 15,000 Parents
and informative articles and features Centre members
across a wide variety of topics – from Reach
pregnancy and parenting through to
home and lifestyle. • Available in Plunket clinics and Well-Child providers, early
childhood centres, kindergartens, GP clinics, dentists, obstetric
departments, maternity wards and neo natal units
• Available online & through Baby Factory stores, PORSE centres,
Libraries and by subscription
Each issue of Kiwiparent is delivered directly to our 15,000 members’
homes & distributed through our 46 Centres nationwide
OUR READERS
Expectant parents or
those with babies & High level of
20 - 45 years 80% Female children up to 6 University discretionary
of age 20% Male years of age educated Well-travelled spending
RRP $7.50 (incl GST) SUPPORTING PARENTS THROUGH THE EARLY YEARS
OCTOBER 2017 – NOVEMBER 2017 280
Meet the
Huggies
Cover star
Meet the winners of the
Huggies cover star
competition
Beyond
baby blues
You are not alone
Get help – you matter
Dads struggle too
Adjusting to change
Wheezy
kids
Get childhood asthma under control
Close
and connected
Babywearing – a modern twist on an old practice
The magazine of
Parents Centre
New Zealand Inc
ALSO INSIDE:
Parenting tips • Childbirth • Dad's Blog • Breastfeeding • Lifestyle • Family health
Our readers are intelligent, thoughtful parents who seek evidence based content from reliable sources.
They are people with desires, opinions and aspirations and their lifestyle is very important to them.
Strategic
Partnerships
Kiwiparent magazine is the magazine of Parents Centres New Zealand Inc. As a not for profit organisation we seek to
develop strategic partnerships with companies that
are socially aware and that want to offer a direct
benefit to our membership. Partnerships give
like-minded organisations access to our 300,000
readers and over 15,000 members.
Our partners have the opportunity to sample
products and services through our parent education
programmes and centres nationwide. No other
organisation gives companies access to first time
parents in such significant numbers in New Zealand.
Contact us directly to discuss bespoke strategic
partnerships and alliances.
Online
Advertising
Kiwiparent.co.nz reaches a wide cross section of people, from those
planning a pregnancy right through to parents preparing their children
for school. Our site hosts the digital version of the magazine and as such
is very sticky. Average time spent on our site is 12.5 minutes.
SOCIAL MEDIA
Kiwiparent and Parents Centre New Zealand have a highly engaged
social media audience. We can promote your products and services
through our multiple social media channels. Our social media audience
is based in New Zealand and as such you are communicating directly
with your local market.
Targeted
electronic advertising
Each month we send out an electronic newsletter to 28,000 Parents Centres
New Zealand members, both current and past members who choose to
subscribe to the newsletter.
Include your advertisement to our membership with a click through direct
to your website. This highly measureable option allows you to see which
offers, call to action and content work best.
Get exclusive visibility with our Solus. The Solus carries your exclusive
message to the entire database of 28,000 subscribers.
• It carries only one advertiser message
• It’s only sent out twice a month
• It always carries a member offer EDM inclusion Rate Database size
• Our average open rate is 47% EDM Inclusion $1,500 28,000
• Our average click through rate is 35% Banner $1,000 28,000
Solus $2,500 28,000
Advertising
Rates
Casual 3 Inserts 6 Inserts Special positions
Full page $2940 $2790 $2640 Contract rates for special
positions are available on
Double page spread $5610 $5170 $4750 request:
1/2 page $1810 $1660 $1530 Inside front cover $3320
1/3 page $1390 $1250 $1110 Inside back cover $3320
1/4 page $1000 $900 $820 Outside back cover $3460
Kiwiparent rate card prices are effective 01 January 2019. All prices are quoted in NZ$ and are exclusive of GST.
Advertising agency commission applies.
DIGITAL ADVERTISING RATES
Unit Rate per month Monthly impressions Size
Top banner $800 300,000* 760 x 120
Skyscraper $600 300,000* 300 x 650
Homepage takeover $2000 per week 1 week continuous Big banner, sides, tiles
exclusive placement & skyscrapers
*banner creation $150 static, $200 animated
KIWIPARENT DEADLINES
Kiwiparent is published six times per year and is in the market by 30th of the month preceding.
Advertising
Editorial Copy Booking Material
Deadline* Deadline Deadline In the Market
Issue Month Monday Monday Tuesday Monday
289 April/May 21 Jan 4 Feb 5 March 25 March
290 June/July 25 March 1 April 7 May 27 May
291 Aug/Sept 20 May 3 June 2 July 29 July
292 Oct/Nov 22 July 29 July 3 Sept 23 Sept
293 Dec/Jan 16 Sept 23 Sept 5 Nov 25 Nov
294 Feb/March 11 Nov 18 Nov 10 Dec 27 Jan 2020
*All material that needs to be designed and laid out
We welcome discussions regarding integrated solutions for magazine, online, direct advertising and strategic partnerships
and would love to put together a bespoke solution for your company, product and brand.
PUBLICATION SPECIFICATIONS
All advertisements and/or images must be supplied as a press quality CMYK PDF at 350 dpi with all fonts
embedded or converted to paths. The PDF is to be at final size and carry all cropmarks.
Size Description Height Width
Double page Image 307mm 430mm
(5mm bleed required)
Trim 297mm 420mm
Full page Image 307mm 220mm
(5mm bleed required)
Trim 297mm 210mm
1/2 page Horizontal 139mm 200mm
Vertical 287mm 96mm
1/3 page Horizontal 89mm 200mm
Vertical 287mm 61mm
1/4 page Horizontal 65mm 200mm
Vertical 139mm 96mm
Full page
(5mm bleed required) Quarter page horizontal Quarter page vertical
Half page horizontal Half page vertical Third page vertical Third page vertical
GENERAL CONDITIONS OF ADVERTISING
1. Existing advertising contracts will be honoured for a 12 month period should advertising rates increase in the meantime.
2. The publisher reserves the right to refuse or omit any advertising which is unsuitable for the magazine published by Parents
Centre New Zealand Inc.
3. Cancellation cannot be effected after 5pm on advertising booking deadline date and must be in writing.
4. All advertising material is to be delivered to the Advertising Manager without expense to the publisher.
5. In the event of material not being submitted by the date for copy, all expenses incurred endeavouring to secure material will be
payable to the publisher as an additional cost.
6. Kiwiparent is proud to support the WHO/UNICEF International Code of Marketing of Breastmilk Substitutes adopted by the World
Health Assembly in 1981.
Our Team
LEIGH BREDENKAMP
Editor
PO Box 28 115
Kelburn, Wellington, 6150
Phone: 04 472 1193
Mobile: 0274 572 821
Email: leighb@e-borne.co.nz
TASLIM PARSONS
Manager
Phone: 04 233 2022 ext. 8804
Mobile: 021 1860 323
Email: t.parsons@parentscentre.org.nz
CATHERINE SHORT
Advertising Assistant
Phone: 04 233 2022 ext. 8805
Mobile: 022 317 2047
Email: c.short@parentscentre.org.nz
PUBLISHER
PO Box 54 128
Mana
Phone: 04 233 2022
Email: info@parentscentre.org.nz
PARENTS CENTRE REGISTERED OFFICE
Unit 4 Bridgepoint, 13 Marina View, Mana • 04 233 2022 • info@parentscentre.org.nz • www.parentscentre.org.nz • www.kiwiparent.co.nz
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