Media Kit 2018 Growing Great Families Since 1986 - Colorado Parent

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Media Kit 2018 Growing Great Families Since 1986 - Colorado Parent
Media Kit 2018   Growing Great Families Since 1986
Media Kit 2018 Growing Great Families Since 1986 - Colorado Parent
R E T U R N O N INVESTMENT
Colorado Parent’s support via our partnership had
                                                                     We appreciate the staff and the magazine for helping
a direct, positive impact on our event’s attendance.
                                                                      us provide advertorial content to families looking
  More people said they heard                                         for great education options in Denver. The team
about our Family Day event from                                        at Colorado Parent continue
                                                                                           to create
 Colorado Parent than all other                                       opportunities and advance their
 forms of promotion combined!                                          magazine and website to help
Next time we need to target families in the Denver
 metro area, Colorado Parent will be our first call.
                                                                         support their partners.
                                                                                            Rachel Averch
                      David Moke
                                                                                Montessori Children’s House of Denver
                 Denver Theater District

           I have been advertising with Colorado Parent for several years and, as a parent of
            two children, I have used the magazine as a resource for many more years. I feel
          the magazine is a great resource for families. The demographic of families who view
           the magazine cover the full range of incomes. We
                                           are happy that we
         continue to watch our company grow as more families
            come to us after seeing our ad in the magazine.
           Thank you for continuing to bring great articles and top quality information that is
                          pertinent to our families in the Denver metro area.

                                                   Bertha Manshadi
                                           Kids Choice Dental Vision Braces
Media Kit 2018 Growing Great Families Since 1986 - Colorado Parent
BRAND POWER
                  For more than 25 years, 5280 as bee t e efi iti e ui e to li i well i t e ile i       it .
                  e are e icate to ro i i ori i al awar wi i co te t t at i s ires actio ro         e er s
                       ost a ue t e ucate a sa        co su ers loo i   or t e best our cit as to o er.

            Today, 5280 as e er e as a to   e ia bra i t e oc        ou tai re io wit se eral ublicatio s
        i clu i 5280 Home, 5280 Traveler and 5280 Health. ur i      ualit our alis is t e e to our relatio s i
              wit our e er rowi au ie ce w o trusts us to eli er awar wi i co te t o t a ter o t .

MONTHLY                    MONTHLY                 BI-MONTHLY                      ANNUAL                  ANNUAL
50,000                    85,000                    35,000                        72,000                   65,000
 600,000                      1,080,000                       210,000             o us istributio to ew      o us istributio to
                                                                                  e er etro resi e ces        i e tra elers
                                                                                                           t rou out olora o
                                                                        eb ar       PUBLISHED IN   a uar
 istributio locatio s                                    PUBLISHED IN
                                                     r     a     u      ul u  e                                PUBLISHED IN   ul
                                                           ct    o       ec a
Media Kit 2018 Growing Great Families Since 1986 - Colorado Parent
Colorado’s GO-TO Parenting Guide

         CONTENT                                             AUDIENCE
For more than thirty years, Colorado                    Our readers are educated,
 Parent has helped moms and dads                         high-income earners who
navigate the journey of parenthood,                      continually reference the
bringing them a unique perspective                      magazine as a resource for
 on how big topics will affect them
                                                       education and classes, travel,
          on a local level.
                                                        retail outlets, and services.

          RESULTS                                         DISTRIBUTION
    More than 2 in 3 readers                             Readers love the printed
    say they have purchased                             magazine and continue to
      a product or service                             ask for it with an astounding
     based on an ad seen in                                  97% pick-up rate.
          the magazine.
                                                            SOURCES: Circulation Verification Council.

                                       7   7   7   7
Media Kit 2018 Growing Great Families Since 1986 - Colorado Parent
DISTRIBUTION
     Colorado Parent distributes 50,000 copies each month
    with a 97% pick-up rate at more than 1,300 locations. This
      distribution reaches 120,000 people in a single issue.

                                                Boulder: 11,217

                           LONGMONT
                                                                         Broomfield: 3,544

             BOULDER          LAFAYETTE
                                                                                                Denver: 19,387
                            LOUISVILLE

                                                    470       BRIGHTON

                                 BROOMFIELD

                                                                                                     Adams: 10,380
                                         NORTHGLENN
                                                            76
                                                                               DIA
                                            THORNTON
                         93        WESTMINSTER
                                                   COMMERCE CITY
                                 ARVADA

                       GOLDEN
                                                 DENVER                              70
                                 LAKEWOOD                     AURORA
               GENESEE

Jefferson:                            6
                                                GREENWOOD
                                                              225
                                                                                                     Arapahoe: 20,056
             EVERGREEN                                                   470
  20,160
                                                  VILLIAGE
                                            LITTLETON    CENTENNIAL
                            KEN
                           CARYL
                                          470
                                                HIGHLANDS             PARKER
                                                  RANCH
              285
                                             CASTLE PINES

                                            CASTLE ROCK
                                                                                     Douglas: 22,932
                                                         25

Distributed at more than 1,300 locations including:
     231 Medical Offices, 226 Schools, 250 Daycare Centers,
  131 Grocery Stores, 121 Restaurants, and 83 Recreation Centers
                                                        SOURCES: Circulation Verification Council.
Media Kit 2018 Growing Great Families Since 1986 - Colorado Parent
AUDIENCE

   Meet the Colorado Parent reader
     In today’s market, moms are a powerful group of consumers.
      They make most of the family buying decisions and they are
       savvy when they shop, looking for both quality and value.

      81%
of readers regularly dine
                                         72%
                                    of Colorado Parent
                                                                                     73%
                                                                               of readers have a
                                                                                                                          71%
                                                                                                                       of Colorado Parent
out and have interest in         readers keep the issue for                 $75,000 or higher annual                   readers are college
  local entertainment.             more than one month.                       household income.                            graduates.

           67%
      of readers are under
                                                       2 IN 3
                                      readers have purchased a product or service
                                                                                                                  9 IN 10
                                                                                                                    Colorado Parent
        44 years of age.                 based on an ad seen in the magazine.                                     readers are women.

                           $121,549                         is the average household income
                                                 of Colorado Parent readers.

 HOUSEHOLD CHILD                             EDUCATION                                            AGE
 AGES                                        College degree................49%                    Age     18–34 .......................36%
 Under 6 years old .............. 36%        Post-graduate degree ......19%                       Age     35–44 .......................34%
 Age 6-12 ............................ 31%                                                        Age     45–54 .......................21%
 Age 13-17 .......................... 17%                                                         Age     55+ ..........................10%

                                        SOURCES: Circulation Verification Council. The Media Audit, Summer 2017
Media Kit 2018 Growing Great Families Since 1986 - Colorado Parent
C O L O R A D O P A R E N T. C O M

                                       ColoradoParent.com is the
                                       extension of the magazine’s
                                       award-winning content.
                                       COLORADO PARENT E-NEWSLETTER:
                                       Our Colorado Parent e-newsletter delivers great ideas for family
                                       fun, including community events, tips, and giveaways.

                                       DEDICATED E-NEWSLETTER:
                                       Exclusive advertising e-newsletter using Colorado Parent’s highly
                                       engaged database of demographics and interest segments.

                                       MOBILE FRIENDLY:
                                       ColoradoParent.com has gone through a ground-up redesign
                                       of every corner of the site—from the article layouts, to the
                                       fonts, to the directories—bringing readers an updated online
                                       experience that works on any device.

                                       SOCIAL MEDIA ! " #
                                       Our social media platforms reach a combined 16,158
                  ColoradoParent.com   followers and growing.

Colorado Parent
  Newsletter
Media Kit 2018 Growing Great Families Since 1986 - Colorado Parent
SPECIAL ISSUES
As a complement to our core publication, Colorado Parent
produces special interest publications to satisfy the needs
of local parents.

              The Ultimate                             Family Favorites
              Guide to Summer                          JUNE
              FEBRUARY                                 An exciting look into our
              A must-have guide to                     reader-voted best of the
              choosing the right summer                best, highlighting the best
              camp or program for                      local businesses, services,
              children, plus tons of great             and attractions for families.
              information on summer
              recreation and activities.

              Education Guide                 Everything
              OCTOBER
              A helpful planner providing
                                              Family
              parents with the information    DECEMBER
              they need to make the right     Parents refer to this valuable
              choices about their child’s     and handy resource for
              education, childcare, and       activities and services
              extracurricular activities.     throughout the year.
Media Kit 2018 Growing Great Families Since 1986 - Colorado Parent
CALENDAR 2018
January                                May                                     September
EDITORIAL COVERAGE                     EDITORIAL COVERAGE                      EDITORIAL COVERAGE
Family Organization                    Mother’s Day                            Family-Friendly Dining
Space Reservations: 12/7/2018          Everything Baby - Bonus                 Top Pediatricians
Finished Materials: 12/14/2018         Distribution                            Space Reservations: 8/10/2018
On newsstands: 12/26/2018              Space Reservations: 4/6/2018            Finished Materials: 8/17/2018
                                       Finished Materials: 4/13/2018           On newsstands: 8/28/2018

February                               On newsstands: 4/24/2018

                                                                               October
EDITORIAL COVERAGE
Top Dentists                           June                                    EDITORIAL COVERAGE
                                                                               Halloween and Harvest
How to Choose a Camp                   EDITORIAL COVERAGE
                                       Father’s Day                            Children’s Mental Health
Space Reservations: 1/5/2018
Finished Materials: 1/12/2018          Summer Enrichment                       Space Reservations: 9/7/2018
                                                                               Finished Materials: 9/14/2018
On newsstands: 1/23/2018               Outdoor Activities                      On newsstands: 9/25/2018
SPECIAL ISSUE                          Space Reservations: 5/3/2018
Ultimate Guide to Summer
Space Reservations: 1/26/2018
                                       Finished Materials: 5/11/2018
                                       On newsstands: 5/22/2018
                                                                               November
March
                                                                               EDITORIAL COVERAGE

EDITORIAL COVERAGE
                                       July                                    Winter Sports
                                                                               Arts and Culture
                                       EDITORIAL COVERAGE
Family Health                                                                  Space Reservations: 10/5/2018
                                       Birthday Parties                        Finished Materials: 10/12/2018
Childcare and Preschool                                                        On newsstands: 10/23/2018
                                       Space Reservations: 6/8/2018
Guide
                                       Finished Materials: 6/15/2018           SPECIAL ISSUE
Space Reservations: 2/9/2018           On newsstands: 6/26/2018                Education Guide
Finished Materials: 2/16/2018                                                  Space Reservations: 9/21/2018
                                       SPECIAL ISSUE
On newsstands: 2/27/2018
                                       Family Favorites
                                                                               December
April
                                       Space Reservations: 5/18/2018

                                       August
                                                                               EDITORIAL COVERAGE
                                                                               Guide to Surviving Winter
EDITORIAL COVERAGE
                                                                               Break
Summer Travel                          EDITORIAL COVERAGE
                                       Back-to-School                          Space Reservations: 11/2/2018
Special Needs - Bonus                                                          Finished Materials: 11/9/2018
Distribution                           Extracurricular Activities              On newsstands: 11/20/2018
Space Reservations: 3/9/2018           Space Reservations: 7/6/2018            SPECIAL ISSUE
Finished Materials: 3/16/2018          Finished Materials: 7/13/2018           Everything Family
On newsstands: 3/27/2018               On newsstands: 7/24/2018                Space Reservations: 11/23/2018

EDITORIAL CALENDAR SUBJECT TO CHANGE WITHOUT NOTICE. Last updated on October 18, 2017
R AT E S 2 0 1 8

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Everything Family

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