2018 BRANDS & CLUBS EXPO - SPEAKER BIOGRAPHIES & PROGRAMME 5TH SEPTEMBER THE PESTANA CHELSEA BRIDGE HOTEL, LONDON - Premier Sports Network
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
@SportsNetwork www.premiersportsnetwork.com 2018 BRANDS & CLUBS EXPO SPEAKER BIOGRAPHIES & PROGRAMME 5TH SEPTEMBER THE www.premiersportsnetwork.com PESTANA CHELSEA BRIDGE HOTEL, LONDON BRANDS & CLUBS EXPO | PAGE 01
PAGE 2 | BRANDS & CLUBS EXPO www.premiersportsnetwork.com
WELCOME
I am delighted to welcome you to the Pestana Chelsea Bridge Hotel in Kensington for Premier Sports Network’s
2018 Brands and Clubs Expo.
This new event builds on the success of our Fan Engagement conferences and, once again, we have been
overwhelmed by interest as popularity grows with each edition.
We have lined up an absolutely stellar selection of speakers from across the sponsorship, sports marketing and
e-sports disciplines to provide valuable insights into the evolving challenges and opportunities for brands, clubs,
and leagues both domestic and overseas.
In addition to the conference sessions, we hope that the dedicated networking time will encourage you to
exchange business cards and build your professional network among fellow delegates all of whom have been hand-
picked to attend this event.
Premier Sports Network’s next event will be our International Player Care Conference in London on November 12.
Do contact us if you would like to find out more about that and other future events.
Finally, I would like to extend my thanks to all of our partners and above all to you – our delegates – for coming
together for what we all hope will be a day that provide some fascinating insights and valuable ideas
to take away.
Spencer Hidge
Director,
Premier Sports Network
@SportsNetwork
www.premiersportsnetwork.com
GUEST SPEAKERS
John Dutton Shane Stafford Shaun Simmonds Conrad Wiacek Christina Santarelli- Jem Maidment Jaimie Fuller
CEO Head of Brand Head of Marketing Head of Sponsorship Foster Director of Marketing Chairman & Chief
Rugby League BetVictor Sportpesa Sportcal Director of Marketing & Communications Executive
World Cup 2021 Levy Restaurants Utilita SKINS
Daniel Mathieson Christophe Levy Ali Russell Kurt Pittman Chris Mead Kalvin Chung Krane Jeffery
Head of Sponsorship Commercial Director Director of Media Director of Marketing Senior Director of Director Senior Commercial
Barclaycard Catalan Dragons & New Business Brentford FC Partnerships EMEA MnM Gaming Director
Formula E Twitch TV Turner Broadcasting
PAGE 4 | BRANDS & CLUBS EXPO www.premiersportsnetwork.com
Alex Wilde Johan Adamsson Andy Dart
Sports Marketing Global Marketing CEO
Manager Director Real Management
BEATS Puma
MODERATOR
ADAM LEVENTHAL
Adam Leventhal is an experienced broadcaster,
journalist and author with over 20 year’s experience
in the sports industry on radio, TV, print
and online. He’s a popular TV presenter
at one of the world’s leading 24 hour
news channels, Sky Sports News
where he has broken many key news
stories during his 14 years at Sky.
Sam Cooke Tim Mangnall Mark Reed Clubs, companies or organisations
Managing Director Managing Director Founder interested in working with Adam
& Co-Founder The Esports Agency Heaven Media should please contact him at:
Esports Insider adam@talesfrom.com
Twitter: @adamleventhal
www.premiersportsnetwork.com BRANDS & CLUBS EXPO | PAGE 5
AGENDA 10.00am Complimentary breakfast and networking 10.45am Keynote presentation: Jon Dutton, Chief Executive Officer, Rugby League World Cup 2021 11.05am Cracking the Sponsorship ROI Code 11.45am One-on-One with Jaimie Fuller, Chairman & Chief Executive, SKINS 12.05pm Player Endorsements: Selecting brand ambassadors and activating through athletes 12.35pm Complimentary Lunch and Networking Break 2.00pm The Future of Fan Engagement: Major Sporting Events vs Live Music Acts 2.30pm One-on-One with Chris Mead Senior Director Of Partnerships EMEA, Twitch TV 2.50pm eSports: Turning Opportunity into Reality 3.20pm Complimentary Drinks and Networking PAGE 6 | BRANDS & CLUBS EXPO www.premiersportsnetwork.com
Learn more:
www.wirecard.com
WIRECARD offers you a wide range
of products for mobile payment methods,
including barcode payments, HCE and NFC HOW can I make it as convenient,
solutions, contactless and virtual cards with secure and simple as possible for
real-time top-up, mobile wallets, mobile my customers to make payments
card readers, and apps. Allow your customers using their mobile devices?
to make payments using their mobile devices
securely and conveniently, wherever and
whenever, and boost your conversion rates
and sales.
10.45AM
KEYNOTE ADDRESS
JON DUTTON
JON DUTTON is Chief Executive Officer at Rugby League World Cup 2021.
He will be sharing the steps they have taken to deliver creative new
commercial opportunities that meet sponsors’ expectations and connect
with fans.
PAGE 8 | BRANDS & CLUBS EXPO www.premiersportsnetwork.com
Advanced Simulator Solutions for Driver Training and Entertainment CAeS | Open Wheel Modular Infrastructure CAeS | GT CAeS | Spaceframe www.premiersportsnetwork.com BRANDS & CLUBS EXPO | PAGE 9
MAKE THE RIGHT MOVE THIS SEASON RESIDENTIAL
INTERNATIONAL
WITH KNIGHT FRANK SALES
LETTINGS
INVESTMENTS
MORTGAGES AND INSURANCE
CONTACT:
PAGE 10 | alexander.mclean@knightfrank.com
BRANDS & CLUBS EXPO | +44 (0)7818 699 269 INTERIOR DESIGN
www.premiersportsnetwork.com11.05AM
CRACKING THE SPONSORSHIP
ROI CODE
With greater transparency comes a greater need to justify sponsorship decisions putting pressure on
rights holders and brands to demonstrate what is being achieved. Atomisation of media requires new
models to be developed to report on and optimise activation across diverse platforms. The industry also
needs to show a clearer link between sports media consumption and consumer purchasing decisions.
• How can data be built more effectively into sponsorship deals and activation?
• How can models be developed to report on and optimise cross-platform activation?
• The holy grail of sponsorship? Showing the link between exposure to sponsorship and consumer
purchasing habits
Shane Stafford Shaun Simmonds Conrad Wiacek Christina Santarelli- Jem Maidment
Head of Brand Head of Marketing Head of Sponsorship Foster Director of Marketing
BetVictor Sportpesa Sportcal Director of Marketing & Communications
Levy Restaurants Utilita
www.premiersportsnetwork.com PAGE 11 | BRANDS & CLUBS EXPOENHANCING
THE RELOCATION
EXPERIENCE
Santa Fe Relocation
You have completed
your journey
Final rating
RELOCATION & ASSIGNMENT MANAGEMENT
VISA & IMMIGRATION
DESTINATION SERVICES
MOVING
PAGE 12 | BRANDS & CLUBS EXPO www.premiersportsnetwork.com11.45AM ONE-ON-ONE JAIMIE FULLER JAIMIE FULLER is Chairman and Chief Executive Officer at global sports apparel brand SKINS. His personal views on sponsorship and sports marketing will question the received wisdom and challenge brands and sports properties to come up with more creative ways to deliver value together. www.premiersportsnetwork.com BRANDS & CLUBS EXPO | PAGE 13
PAGE 14 | BRANDS & CLUBS EXPO www.premiersportsnetwork.com
12.05AM PLAYER ENDORSEMENTS: SELECTING BRAND AMBASSADORS AND ACTIVATING THROUGH ATHLETES Athletes are now powerful media channels in their own right with the biggest commanding influence over millions of followers. However, there are always risks in associating with a single individual requiring watertight contracts and careful management. Identifying which stars offer an opportunity, which are overexposed and which will resonate with the public is a science and an art. • What do we now know about the benefits and risks of athlete endorsements? • How can we value the social media presence of a potential brand ambassador? • What is the best structure to put around a player to maximise their value long term? Alex Wilde Johan Adamsson Andy Dart Sports Marketing Global Marketing CEO Manager Director Real Management BEATS Puma www.premiersportsnetwork.com BRANDS & CLUBS EXPO | PAGE 15
2.00PM
THE FUTURE OF FAN ENGAGEMENT:
MAJOR SPORTING EVENTS VS LIVE
MUSIC ACTS
With the sports TV audiences aging and the rise of lifestyle/experiential products, now could be the
moment to reconsider which is the best vehicle for brands. Smart activation strategies mean fans at
one-off events can be engaged over a much longer term. Rights holders need to continue to offer great
opportunities to fans and brands to keep them engaged.
• How to match brands with properties when the choice is such a wide one
• Can live music acts ever replace the tribal loyalty engendered by sports teams
• Looking to the future how can sport and arts continue to act as vehicles for brands?
Daniel Mathieson Christophe Levy Ali Russell Kurt Pittman
Head of Sponsorship Commercial Director Director of Media Director of Marketing
Barclaycard Catalan Dragons & New Business Brentford FC
Formula E2.30PM ONE-ON-ONE CHRIS MEAD CHRIS MEAD is Senior Director Of Partnerships in the EMEA region for Youtube’s biggest competitor, Twitch TV. He will be talking about new revenue streams can be generated through live streaming video platforms. www.premiersportsnetwork.com BRANDS & CLUBS EXPO | PAGE 17
2.50PM
E-SPORTS: TURNING OPPORTUNITY
INTO REALITY
With eSports predicted to reach 600 million highly engaged viewers by 2020, it is easy to see why right holders
want to get involved. How eSports can be effectively harnessed as a brand extension and platform for sports
brands to reach new markets.
• How can the potential of eSports be captured on behalf of sports brands and their sponsors
• Is there real evidence yet where brands have bridged the divide between physical and electronic sports?
• Do the numbers provide such overwhelming logic that the opportunity needs to be grasped whatever the
consequences?
Kalvin Chung Krane Jeffery Sam Cooke Mark Reed Tim Mangnall
Director Senior Commercial Managing Director Founder Managing Director,
MnM Gaming Director & Co-Founder Heaven Media The Esports Agency
Turner Broadcasting Esports Insider
PAGE 18 | BRANDS & CLUBS EXPO www.premiersportsnetwork.comwww.premiersportsnetwork.com BRANDS & CLUBS EXPO | PAGE 19
PAGE 20 | BRANDS & CLUBS EXPO www.premiersportsnetwork.com
You can also read
