Mediakit 2020 New Look 2020 Status: 03/2020 - Media Impact

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Mediakit 2020 New Look 2020 Status: 03/2020 - Media Impact
Mediakit 2020
     New Look 2020
     Status: 03/2020

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Mediakit 2020 New Look 2020 Status: 03/2020 - Media Impact
ICON
    portfolio
    ICON            9 x a year

    Mr ICON         twice a year

    ICONIST.de      website of ICON

    @icon.magazin   ICON on instagram

    ICON events     more than media

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Mediakit 2020 New Look 2020 Status: 03/2020 - Media Impact
ICON
        Unique, internationally successful style magazine

        ICON characterized by the personal signature of Founder
        and Editor-in-Chief Inga Griese and its bold image.

        ICON sees itself as a source of inspiration especially for
        consumption-oriented and brand-conscious readers who
        are interested in fashion and jewelry, beauty and
        enjoyment, as well as travelling and society.

        9 x a year as a supplement of WELT AM SONNTAG*

3   *ICON   does not appear in WELT AM SONNTAG Kompakt
Mediakit 2020 New Look 2020 Status: 03/2020 - Media Impact
Editor‘s Quote
    Inga Griese, Founder and Editor-in-Chief

    ”There is much to discover in the international lifestyle
    cosmos and many stories to tell: big and small, timeless
    and current. As journalists and story-tellers, we remain
    true to our credo of informing and entertaining readers
    with passion, knowledge and humor.

    This is the heart of the ICON brand.”

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Mediakit 2020 New Look 2020 Status: 03/2020 - Media Impact
HIGHCLASS -MAGA ZIN

    NEW LOOK ICON 2020

                              ICON Relaunch:

                              • since April ICON presents itself in a new
                              format: 255 mm x 335 mm

                              • in future with longer stories, new layout
                              elements and more modern fonts

                              • in a clear, pure, internationally oriented
                              presentation

                              • with seriousness, humor and independence

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Mediakit 2020 New Look 2020 Status: 03/2020 - Media Impact
ICON

     Positioning

    Supplements

            Women‘s magazines

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Mediakit 2020 New Look 2020 Status: 03/2020 - Media Impact
Why ICON

                                USP

    Internationally acclaimed stylistic competence of founder and
    editor-in-chief Inga Griese

    Credible journalism meets opulent aesthetics

    Extraordinary staging in high fashion segment

    Only title in the environment with annual elaborate haute couture
    shooting

    A great love for detail and traditional craftsmanship

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Mediakit 2020 New Look 2020 Status: 03/2020 - Media Impact
ICON

                           Identity

    Unique positioning as a high-class women's magazine in the
    market of supplement market

    Consistent focus on style, class, posture and elegance

    Opulence and modernity through special magazine format in
    classic newspaper format "Perfect Bound"

    International reputation through future-oriented projects such
    as "New Directions" in September 2019

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Mediakit 2020 New Look 2020 Status: 03/2020 - Media Impact
Summary

                          Copy test ICON 2019

         ICON achieves top attention values among the readership of
         WELT AM SONNTAG: 93% of women readers use the
         magazine.
         Outstanding overall rating of the magazine: 82% of female
         readers rate ICON as good or very good.
         The users especially appreciate the exclusivity and elegance of
         the magazine (94% and 93% agreement, respectively).
         Furthermore, the author’s passion for fashion/lifestyle themes
         and the artistic flair of the photographs in ICON (87% each)
         are particularly emphasized by the respondents.
         More than half of the female readers have produced further
         multipliers in that they have already spoken with one person
         from her circle of friends/acquaintances about ICON. Almost
         the half have already passed on the magazine to another
         person.
9   Source: KANTAR TNS Media Research, March 2019, basis: leafed through/read in ICON: WAMS readers, total n=193 respondents
Mediakit 2020 New Look 2020 Status: 03/2020 - Media Impact
ICON

                                             Schedule and key topics 2020*
       Issue                     On                   early booking deadling** booking deadline                      Material    Key topics
       ICON I               09.02.2020                                13.12.2019                      13.12.2020    13.01.2020   Fashion International
       ICON II              08.03.2020                                10.01.2020                      10.01.2020    10.02.2020   Fashion & Accessoires
       Mr ICON I 28.03./29.03.2020                                    04.02.2020                       15.02.2020   26.02.2020   Fashion & Lifestyle
       ICON III             19.04.2020                                21.02.2020                       02.03.2020   23.03.2020   Fashion / Design
       ICON IV              publication will not take place on 10.5., additional new issue ICON V on air in July
       ICON V               12.07.2020                                15.05.2020                       22.05.2020   12.06.2020   „The New Luxury“
       ICON VI              06.09.2020                                10.07.2020                       20.07.2020   10.08.2020   „The September Issue“
       ICON VII             27.09.2020                                31.07.2020                       10.08.2020   31.08.2020   Fashion International
       Mr ICON II 31.10./01.11.2020                                   21.08.2020                       11.09.2020   21.09.2020   Fashion & Lifestyle
       ICON VIII            18.10.2020                                24.08.2020                       03.09.2020   22.09.2020   Fashion / Design
       ICON IX              15.11.2020                                18.09.2020                       28.09.2020   19.10.2020   Fashion / Watches / Jewellery

       ICON X               06.12.2020                                09.10.2020                       19.10.2020   09.11.2020   Christmas Issue
10   *subject to change, ** Closing Date for cover pages , preferential placements and ad specials
ICON

                                                           Ad-formats and rates 2020*

                                                     Size in page section                                                   Format                                 Rate
                                                     2/1 page                                                               510 mm x 335 mm                        49.900,00 €
                                                     1/1 page                                                               255 mm x 335 mm                        28.500,00 €
                                                     1/3 page** - portrait                                                   94 mm x 335 mm                       Upon request

                                                     Preferential placements
                                                     Opening Spread                                                         2nd cover page + 3rd page               69.300,00 €
                                                     Cover-Gatefold***                                                      4 pages                                126.000,00 €
                                                     Against Editiorial                                                     Left hand page opposite editorial       31.600,00 €
                                                     Facing Table of Content (FTC)                                          Left hand page opposite content         30.900,00 €
                                                     Facing Table of Content II (FTC II)                                    Left hand page opposite content II      30.100,00 €
                                                     Facing Table of Conten III (FTC III)                                   Left hand page opposite content III     29.300,00 €
                                                     Coverpages                                                             Inside back cover (IBC)                 31.600,00 €
                                                                                                                            Outside back cover (OBC)                37.400,00 €
                                                     Premium-Doublepage-Spread                                              1st advertiser after opening spread     55.600,00 €
                                                                                                                            2nd advertiser after opening spread     52.000,00 €
                                                     Premium-Single Pages                                                   1st right hand page                     31.600,00 €
                                                                                                                            2nd right hand page                     30.100,00 €

 *subject to change **Smaller formats exclusively upon individual agreement/availability *** technical costs upon request
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ICON

                                              Ad-Specials and Rates 2020*

     Bound-in inserts                                    Format                                              Rate per 1000 started copies**
     Up to 4 pages                                       max. 255 mm x 335 mm                                                       110 €
     Up to 8 pages                                       max. 255 mm x 335 mm                                                       126 €
     Up to 4 pages – with add-on                         max. 255 mm x 335 mm                                                       123 €
     Up to 8 pages – with add-on                         max. 255 mm x 335 mm                                                       140 €
     Glued inserts***
     Postcard                                            105 mm x 148 mm                                                             60 €
     Product Sample/ Scent seal                          min. 40 mm x 60 mm                                                          82 €
     Booklet up to 25g                                   max. 210 mm x 230 mm                                                        85 €
     Loose inserts
     Up to 20 g                                          max. 215 mm x 295 mm                                                       120 €
     Up to 30 g                                          max. 215 mm x 295 mm                                                       130 €
     Up to 40 g                                          max. 215 mm x 295 mm                                                       140 €

     The first technical station is charged at a 10% premium. Additional ad specials available upon request. Feel free to contact us!

     *Subject to change, Ad special orders are not binding for the publisher until submission of a binding sample of the ad special and its reconfirmation.
     Ad specials are not discountable, but AE-capable. ** Plus technical costs if applicable *** Regional booking not possible. Only bookable for total circulation.

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ICON 2020

                                                                                                         Ad-Specials*

                                     4-pages Covergatefold                                                                                          Cover banderole

                  outside + inside + 2nd cover page + page 3                                                                                      Format:
                                                                                                                                                  2x 120x255 mm
            Gross price:                                                                                                                          Gross price:
            126.000€ ** plus 20.000 € techniical costs***                                                                                         130€ per 1000 copies** + possibly OBC
     When booking a Covergatefold the reservation of the Opening Spread has to be cancelled.                                                      Customers who are booking the banderole, will be
                                                                                                                                                  prioritized for the booking of OBC.
     Subject to changes * AAd Special orders are only obligatory for the publisher after providing a mandatory sample of the Ad Special and its
     reconfirmation.
     ** Ad Specials are not discountable but AE-capable. Possibly plus technical costs.
13   *** Technical costs are neither discountable nor AE-capable.
ICON 2020

                                                        Technical specifications
           Format                                      W x H (incl. double bleed in the fold): 255 mm x 335 mm
                                                       2/1 pages W x H (incl. double bleed in the fold *): 510 x 335 mm
           Printing process                            Cover: sheet offset / Content: gravure printing
           Paper                                       Cover: 170g/m2 picture printing matt
                                                                                                                          Important:
                                                       Inside page: 65g/m2 UPM Ultra matt G
                                                                                                                          For double page spread please
           Resolution                                  300 dpi                                                            deliver two single pages including
                                                                                                                          double bleed in the fold,
           Trim                                        5 mm on all sides
           Processing                                  Perfect bound (adhesive binding)
                                                                                                                          Address Proofs
           ICC-Profil                                  Cover: ISOcoated v2 300%
                                                                                                                          Ad Production
                                                       Inside pages: PSR_LWC_PLUS_V2_M1                                   Herstellung News Media Print
                                                                                                                          Axel Springer SE
           Colours                                     CMYK 4/4
                                                                                                                          Axel-Springer-Straße 65
           Date delivery                               PDF/X-1a, PDF/X-3, PDF/X-4                                         10888 Berlin (Germany)
           Data delivery address                       apdtp-berlin@axelspringer.de
                                                       https://transfer.axelspringer.de
                                                       http://www.duon-portal.de
14   *Double bleed in the fold between 3 mm and 5 mm
I C O N I ST

                                                                              ICON online platform

                                                                                                                                                         ICONIST stands for current online journalism
                                                                                                                                                         related to all of the luxury and lifestyle topics.

                                                                                                                                                         ICONIST offers the user a mix of news,
                                                                                                                                                         columns, exclusive interviews and extensively
                                                                                                                                                         researched reading passages with viral
                                                                                                                                                         relevance.

                                                                                                                                                               UNIQUE USER1               PAGE IMPRESSIONS2
                                                                                                                                                                 1,13 Mio.                     2,84 Mio.

     Sources: 1AGOF daily digital facts, Basis: digital WNK 16+ years (60.04 M); single month October 2019; called on: 11/02/2019; 2IVW September 2019
15   PREMIUM CHANNEL ICONIST
ICON talks
     ICON talks is our event format that brings
     inspiring artists and experts together.

     Our ICON-Team hosts the talk, within a wide
     topic-range due to our expertises in style,
     photography, fashion, arts, design, music,
     composition and creation.

     The event is sponsored and co-branded by
     a partner. Selected guests of the sponsor
     and the publisher will be invited to be part of
     a very special and highly exclusive brand-
     experience.

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ICON meets
Best case:

Boggi Milano store opening in cooperation with ICON
Düsseldorf, Königsallee, 19 September 2019

Opening of Boggi Milano's largest flagship store in Germany

ICON as partner for the event

ICON-Logo Integration by invitation, Logo-Wall, Goodie Bag,
etc.

Welcome words by Boggi Milano & ICON

Star guest: German "Game of Thrones" actor Tom Wlaschiha

Approx. 200 selected guests visited the event

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Young ICONs Award
     Berlin, 4th of September 2020

     With the "Young ICONs Award" ICONIST chooses
     the icons of tomorrow. There are a hundred young
     talents to choose from, including models,
     bloggers, entrepreneurs, designers and actors in
     ten different categories: Responsibility, Culture &
     Creative, Goodliving, Lifestylebusiness,
     Techinnovation, Social Talent, Actor/ Actress,
     Fashion und Podcast.

     Large reader voting: The ICONIST readers vote
     on the icons of the future. In addition, there is a
     jury consisting of the prizewinners from the
     previous year.

     The ten winners of the Young ICONs Award will
     be announced at an awards ceremony in Berlin.

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YO U R P E R S O N A L

                                     CONTACT

                         Find here your personal contact in your
                                         region!
                                   https://www.mediaimpact.de/en/

          Carola Curio                                                    Jacqueline Ziob
     Publisher ICON / Mr ICON                                    Object management ICON / Mr ICON
       +49 (0) 151 5433 1679                                           +49 (0)30 259 1730 16
                                                                       +49 (0)151 4404 7877

     carola.curio@mediaimpact.de
                                                                    jacqueline.ziob@mediaimpact.de
        Axel-Springer-Platz 1
         D-20150 Hamburg                                                 Axel-Springer Str. 65
                                                                           D-10888 Berlin

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