MEDIA KIT 2018 - ADCENTRE

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MEDIA KIT 2018 - ADCENTRE
MEDIA KIT 2018
MEDIA KIT 2018 - ADCENTRE
LIFE & LEISURE LUXURY MAGAZINE
       Overview   Life & Leisure Luxury is a glossy, large-format magazine
                  that appears quarterly in The Australian Financial
                  Review. From its May 2007 launch issue, Luxury was an
                  instant success with readers and advertisers alike.
                  Luxury continues to build its following, combining in-
                  depth coverage of the faces and figures behind the global
                  luxury industry with the latest trends and products here
                  and overseas, including: fashion, motoring, grooming,
                  watches, jewellery, design, technology, food & wine,
                  property, architecture and interiors.

                  REGULAR FEATURES
                  MY LUXE
                  A celebrity’s or well-known identity’s take on luxury and what it
                  means to them. We grill them on everything from favourite watch,
                  car, place, to most inspiring person and biggest challenge.

                  LUXE / LIFE
                  The opening section introduces readers to everything that’s new
                  and stylish in the world of luxury, including motoring, watches,
                  architecture, design, fashion, grooming and accessories. We also
                  look at the latest in luxury wine, food, art, culture, bespoke luxury
                  and how to best experience it.

                  FEATURES
                  Each issue of Luxury follows a theme and our features section
                  contains exclusive interviews, behind the scenes look at the people
                  and brands we love, photo essays, trends pieces and looks at the
                  ever-changing world of luxury globally.

                  TRAVEL
                  For many of us, there is no greater luxury than time, and spending
                  that time in a beautiful destination. Each issue we bring you some of
                  the most luxurious experiences on the planet.

                  FASHION
                  Acclaimed fashion stylist Virginia van Heythuysen sources the latest
                  luxury fashion from around the globe for her inspiring and gorgeous
                  fashion shoots each issue.

LU X U RY                                                                                          SP

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Audience

                                                        A SOCIAL GRADE PROFILE*
                                                        A higher proportion of Life & Leisure Luxury readers are in the A social grade relative to
          Reader                                        other publications in the competitive set.

          Profile*                                      Life & Leisure (Friday / AFR Weekend)
                                                                                                                                                60%

                                                        Wish
                                                                                                                  36%

                                                        Australian Gourmet Traveller
MALE 74%*                                                                                                             39%

                                                        Weekend Australian Magazine
FEMALE 26%*                                                                                                  34%

AVE HOUSEHOLD INCOME                                    Vogue Living
                                                                                                            33%
$174,564*
                                                        Vogue Australia
AVERAGE AGE 48 yrs*                                                                               25%

INTEND TO BUY LUXURY
WATCH OR FINE JEWELLERY                                 PROFILE - MANAGERS & PROFESSIONALS*
IN NEXT 12 MONTHS 16%*                                  Luxury has a higher proportion of managers and professionals than other publications.

INTEND TO BUY A CAR IN                                  Life & Leisure (Friday / AFR Weekend)
                                                                                                                                          58%
NEXT 12 MONTHS 17%*
                                                        Wish
                                                                                                                    38%

                                                        Australian Gourmet Traveller
                                                                                                              35%

                                                        Weekend Australian Magazine
       AVE READERSHIP:                                                                                     32%

       226,500*                                         Vogue Living
                                                                                                             34%
       Friday or AFR Weekend
                                                        Vogue Australia
                                                                                                  25%

       CIRCULATION:
       95,111**                                         LIFESTYLE*
       Friday and AFR Weekend
                                                        78% agree that quality is more important than price
                                                        1.8X more likely to be top spenders on airfares and holidays
                                                        83% more likely to be top spenders on wine
Source: *emmaTM, conducted by Ipsos MediaCT, people     1.7X more likely to have visited an art gallery or exhibition in the past month
14+ for the 12 months ending December 2017 (Financial
Review Friday or Saturday); **ABC December 2017         46% agree: ‘I try to look stylish’
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Features

LUXURY MAGAZINE FEATURE LIST

                                                                                                                        ISSUE 1: FUTURE
                                                                                                                        ON SALE 16/17 MARCH, 2018
                                                                                                                        The future issue looks at the way we will desire and consume luxury in the
                                                                                                                        coming weeks, years, decades. From the innovators who determine the trends
                                                                                                                        and products, to the brands that deliver and excel, this special issue will be
                                                                                                                        full of inspiration and innovation. With in-depth features on watches, jewellery,
                                                                                                                        design, culture, and interviews with captains of industry from the field of
                                                                                                                        fashion, motoring, retail and wellness, plus our extensive travel section with
                                                                                                                        the hot destinations of the year.

                                   ISSUE 40 / WINTER 2017

                                                                                                  THE
                                                                                            REVOLUTION
                                                                                                                        ISSUE 2: FASHION
                                                                                                                        ON SALE 15/16 JUNE, 2018
                                                                                                  ISSUE

                                                                                                                        Nothing stands still in the world of global fashion, and that’s why it’s such a fertile
                                                                                                                        and fascinating area of luxury to examine. But it’s no longer just the creative forces,
                                                                                                                        the designers themselves, who dictate what happens in fashion. Increasingly,
                                                                                                                        it’s the financial backers, the celebrities, and of course the consumers who steer
                                                                                                                        the industry into its future directions. This special issue will feature not only our
                               GENTLE REBEL
                             THE GOSPEL ACCORDING TO JOOST BAKKER
                                                                                                                        trademark fashion shoot, but also profiles and trend features, as well as global
    RICH PICKINGS WORLD’S RAREST GEMS          PICKING UP SPEED CYCLE SOCIETY     100 NOT OUT CENTURY LIFE GOALS
                                                                                                                        and local news, tastemakers and our regular features and columnists.

                                  ISSUE 41 / SPRING 2017
                                                                                                                        ISSUE 3: HERITAGE
                                                                                                                        ON SALE 7/8 SEPTEMBER, 2018
                                                                                                                        A great story speaks volumes. A brand with a great story can withstand
                         I     N T O T H E R ED                                                                         the test of time, financial ups and downs, and changing consumer trends.
                                                                                                                        Our Heritage themed issue looks at those luxury brands which have proven
                                                                                                                        to be unique, desirable and truly luxurious in an increasingly crowded
                                                                                                                        landscape. We examine what makes a brand and its product so special,
      PRECIOUS ROCK                                                                           LIQUID PASSION
      PRIZED STONES                                                                          AUSTRALIAN WINE
       WITH POWER                                                                            TOPPING WORLD’S
      AND PRICE TAGS                                                                             BEST LISTS

     HEART STARTER
   FERRARI SUPERFAST,
      BY NAME AND
                                                                                             AFRICAN PASSAGE
                                                                                             ELEPHANT SAFARI
                                                                                                UNDER THE
                                                                                                                        who are the leaders behind the success, and what strategies are in place
       BY NATURE                                                                              BUSHVELD SKY

                                                                                                                        to ensure longevity.

ISSUE 42 / SUMMER 2017
                                                                                                                        ISSUE 4: CROWN JEWELS
        DESI R E
                    The                                                                                                 ON SALE 2/3 NOVEMBER, 2018
                  Issue

                                                                                                                        A jewel is not just a pretty, sparkly, expensive object – it can mean so much
                                                                                                                        more and say so much about not just the giver or receiver, but also the
                                                                                                                        zeitgeist, the culture, the state of the economy. We look at local creatives and
                                                                                                                        their trademark jewellery in a global context, predict key future trends and
                                                                                                                        present some truly stunning pieces of high jewellery just in time for the festive
                                                                                                                        gifting season. Our final issue of the year is also a rare insight into the world of
  BILLIONAIRE’S ROW                                 CELEBRATING YVES                         A NEW KIND OF WORTH
                                                                                                                        VIP luxury, where everything bespoke and limited edition tops any wishlist.
New York’s penthouse boom                    The fashion icon’s Moroccan museum                 Richness for the soul

                                                                                                                                                           PHOTOGRAPHER Simon Upton STYLIST Virginia Van Heythuysen HAIR Keiren Street MAKE-UP Nadine Monley
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                             THIS PAGE: Salvatore Ferragamo wool jumper, $1990, skirt, $1990, and belt, $895; Bulgari Serpenti bag, $3600, Bulgari Parentesi amethyst cocktail ring in pink gold (model’s rig
                             in pink gold (model’s left hand), $11,400. OPPOSITE: He wears: Paul Smith wool jacket, $1040, and trousers, $385; Canali linen shirt, $360; Rochefort silk knit tie, $180, and sat
MEDIA KIT 2018 - ADCENTRE
Rates &
       Deadlines

LUXURY MAGAZINE ADVERTISING RATES & DEADLINES 2018
LUXURY MAGAZINE ADVERTISING RATES
                 FREQUENCY                       CASUAL              4X            8X              12X             16X            20X             24X
 Full Page                                        $19,434          $18,462       $17,491         $16,519         $15,547         $14,575        $13,604

 Full Page incl GST                             $21,377.40       $20,308.20    $19,240.10      $18,170.90       $17,101.70     $16,032.50      $14,964.40

 DPSC                                             $35,000          $33,250       $31,500         $29,750         $28,000         $26,250        $24,500

 DPSC incl GST                                  $38,500.00       $36,575.00    $34,650.00      $32,725.00       $30,800.00     $28,875.00      $26,950.00

 Junior Page                                      $10,220          $9,709        $9,198          $8,687          $8,176          $7,665          $7,154

 Junior Page incl GST                             $11,242        $10,679.90    $10,117.80       $9,555.70       $8,993.60       $8,431.50      $7,869.40

 Half Page Vertical or Horizontal                 $10,220          $9,709        $9,198          $8,687          $8,176          $7,665          $7,154

 Half Page Vertical or Horizontal incl GST        $11,242        $10,679.90    $10,117.80       $9,555.70       $8,993.60       $8,431.50      $7,869.40

 Third Page Vertical or Horizontal                $5,845           $5,553        $5,260          $4,968          $4,676          $4,384          $4,091

 Third Page Vertical or Horizontal incl GST      $6,429.50        $6,108.30     $5,786.00       $5,464.80       $5,143.60       $4,822.40      $4,500.10

 Quarter Page Vertical or Horizontal              $4,384           $4,165        $3,946          $3,726          $3,507          $3,288          $3,069

 Quarter Page Vertical or Horizontal incl GST    $4,822.40        $4,581.50     $4,340.60       $4,098.60       $3,857.70       $3,616.80      $3,375.90

             PREMIUM POSITIONS                    LOADS
 1st Inside Front Cover                             20%
                                                                     ADVERTISING MATERIAL AND SPECIFICATIONS
                                                                     Please note that Fairfax will only accept material via electronic transmission.
 2nd Inside Front Cover                             15%
                                                                     Fairfax operates new advertising quality assurance measures for the Financial
 Right Hand Page                                    10%              Review publications. All digital ads need to undergo Quality Assurance testing
                                                                     prior to being accepted for publication.
 Front Half                                         10%
                                                                     For further information please contact your Financial Review representative
 Front Half Right Hand Page                         15%              or refer to adcentre.com.au or contact the Advertising Production Unit: 1300
                                                                     666 326
 Outside Back Cover                                 10%

LUXURY MAGAZINE ADVERTISING DEADLINES 2018
       ISSUE                FEATURE                  ISSUE DATE                      BOOKING DEADLINE                        MATERIAL DEADLINE
      MARCH                   FUTURE             Friday, 16 March 2018               Friday, 16 February 2018                Friday, 23 February 2018

       JUNE                 FASHION               Friday, 15 June 2018                  Friday, 18 May 2018                    Friday, 25 May 2018

   SEPTEMBER                HERITAGE            Friday, 7 September 2018             Friday, 10 August 2018                  Friday, 17 August 2018

   NOVEMBER                   JEWEL             Friday, 2 November 2018              Friday, 5 October 2018                  Friday, 12 October 2018

RATES INCLUDE COLOUR AND EFFECTIVE 1 JANUARY - 31 DECEMBER 2018. RATES ARE SUBJECT TO CHANGE.
BOOKING PROCEDURE: Verbal bookings must be confirmed in writing by the advertiser. If appearance dates or material instructions need to
be altered, changes must be advised by phone. Please take the contact name of Financial Review representative and follow through
with amended confirmation in writing.
CANCELLATION PROCEDURE: Cancellations must be made verbally and confirmed in writing 6 weeks prior to publication date and 8 weeks
prior for premium positions. Please note the cancellation number quoted by the Financial Review representative and their name.
Bookings taken inside cancellation deadline are non-cancellable.

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Contact

LUXURY MAGAZINE CONTACTS
 NERISSA CORBETT       ANGELA TESORIERO      ALANA BAIRD           TESSA MAUGHAN
 Head of Luxury        Business Director     Business Manager      Junior Business Manager
                       Luxury                Luxury                Luxury
 ncorbett@             a.tesoriero@          alana.baird@          tessa.maughan@
 fairfaxmedia.com.au   fairfaxmedia.com.au   fairfaxmedia.com.au   fairfaxmedia.com.au
 02 9282 2096          02 9282 1939          02 9282 3081          02 9282 2252

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