Issue 17: Winter 2021 - COMFORTING WARM WINTER CUDDLE "a hug in a mug" - ICG
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Issue 17:
Winter
2021
COMFORTING
WARM WINTER
CUDDLE
“a hug in a mug”
Page 1
Cosy & comforting
Sumptuous, rich & vibrant
Fun, nods to latest trends; 80’s & local
A very Kiwi winter
Staying safe by staying close to home.
Keeping the mood upbeat as we go into a post-
Covid 19 winter where we learn to navigate the
new normal.
• 80’s cocktails
• Mid winter gathering
• Winter wonderland
• Spirits - Pan Am glam
• Wines - Reds, South Island and Marlborough reds.
More varietals. Still NZ focused
• Beers – bringing people together. Cans, craft, dark
and 0%
• Food – savoury pies and saucy boozy puddings
Page 2
Liquorland Toast profile
Liquorland Toast is the only consumer magazine and digital platform
in New Zealand dedicated solely to the drinks market, and is
produced for Liquorland New Zealand. Liquorland Toast print editions
are released twice a year in summer and winter. Content in the
biannual, 84-page magazine is created by leading beverage and food
writers with captivating photography and design. We offer a number
of ways for your brands and stories to be told, from display
advertising to bespoke content creation, including cocktail recipes
and photoshoots. Liquorland Toast magazine is distributed with dish
magazine in New World, Pak n'Save and Whitcoulls, and can be found
at over 139 Liquorland stores nationwide.
Key Facts Magazine Bi-annual Magazine
50,000+ per issue Two issues per year
Available at Liquorland. (summer and
Bagged with Dish magazine at winter)
New World and Pak n'Save, and
sent to Dish subscribers Issue 17, Winter 2021
In store: 4 May 2021
In Dish #97 on sale 31 May 2021
Weekly e-newsletter Advertising booking deadline:
25,000 + /-subscribers 15 February 2021
Average 20% open rate Material deadline :
17 March 2021
Website Contact Trudy on
41,000 monthly page views trudy.dickinson@icg.co.nz
77% 18-64 for more information.
56% women : 43% men 021 388 892
Social
40,000+ followers
Page 3
Liquorland Toast reaches drinkers
across platforms
Total digital audience an estimated 100,000 per month
LIQUORLAND TOAST LIQUORLAND TOAST
MAGAZINE WEBSITE
50,000+ per issue 41,000 views
Liquorland Stores, bagged per month
with Dish Magazine
LIQUORLAND TOAST LIQUORLAND TOAST EDM
SOCIAL 25,000 +/- subscribers
40,000+/-followers
Page 4
Toast audiences
Regular Explorers
Background
Love keeping up with the latest trends, love experiences and
are heavy socialisers on and off premise. Believe in spending
on quality, something different.
Demographics
Male/Female 50/50 Urban, Inner Suburbs or Rural 30+
Brand Loyalists
Sometime Scouts
Background
Background
They know what they like,
Time poor, easily influenced
routine is important. Generally
and willing to try new things,
stay in their comfort zone , but
more so if associated with a
open to brand extensions,
deal.
especially
Demographics if incentivised.
Male 47% - Female 53%
Demographics
Urban, Inner Suburbs / 25+
Male 53% - Female 47% Urban,
Inner Suburbs or Rural 35+
Page 5
Toast content pillars
inspire, educate, share and inform
Content that inspires Promoting the social
people to purchase via aspect of drinks with
suggestions, occasions, ideas, information and
top recommendations, news around occasions
inspiration and ideas. and experiences.
Guidance and information in Suggestions for all your
the drinks space with tips drinks and cocktail needs.
and education. With expert comment and
the latest news.
Page 6
Ways to engage with Liquorland Toast once
you are in the core or recommended range *
Advertising Content Placement Content
Placement You create an Co-creation
The simplest way article that fits into We work together to
to engage with produce a specific piece
content pillars.
Liquorland Toast. of content that
balances your goals, the
You give us an We amplify content audience needs and
advertisement. throughout the our journalistic know-
Liquorland Toast how.
platform. Text, image Text, image and video
Benefits and video. outputs. Content
Simplicity Direct amplified
engagement with throughout
core Liquorland Benefits Liquorland Toast
Toast audiences. Excellent way of platform.
producing long form Content stays
messaging. on website for
Integrated within constant usage.
Liquorland Toast
Product content pillar system Content stays within
Placement for authenticity. site infrastructure
Inclusion in editorial Direct engagement indefinitely, so will keep
shoots for small brands with core Liquorland on gaining exposure
Toast audiences. well after the initial
campaign has finished.
Benefits
Direct engagement with
Presence in Toast core Liquorland Toast
Magazine where audiences.
advertising material is
not available
* Participation across the Toast channels is subject to product and
creative approval by Liquorland
Page 7
Print magazine custom content integration
Double page Toast created full page
created from $5,300
spread
from $10,600 Includes styling,
Advertorial photography,
creation writing and design
including by Liquorland
photography, Toast.
styling, recipes,
writing and
design.
Full page Basic created Toast Picks
using supplied full page 1/5 page
images from $4,600 $650
from $4,800
Information and Per inclusion,
Images images supplied image and text
supplied by by the client. supplied by the
the client. Design and client, editing
Writing and writing by and design by
design by Liquorland Liquorland
Liquorland Toast. Toast.
Toast.
Page 8
Product inclusion in editorial Emerging Brands pages
Product supplied on no return
basis. Photography, editing
and design by Liquorland
Toast.
$1,000 per inclusion
Page 9
Winter bring a plate to share editorial pages concept for product inclusion #1
Shoot 8 March 2021. Product for inclusion must be with Toast by 4 March *
* Product will not be returned as it may be opened or damaged in the shoot process Page 10Winter wonderland editorial pages concept for product inclusion #2
Shoot 8 March 2021. Product for inclusion must be with Toast by 4 March *
* Product will not be returned as it may be opened or damaged in the shoot process Page 11Print magazine rates
Brand Ads (media rate) Custom Content Production
(in addition to magazine space)
Double page spread
$8,000 Double page spread
From 2,800 plus page rate
Full page supplied
material Full Package
$4,000 Toast shoot, styling, recipes,
interview and design
Half page horizontal or From $1,300/page plus page
vertical, supplied rate
material
$2,500
Medium Package
Emerging Brands Images supplied, Toast write
editorial inclusion and design
$1,000
From $800/page plus page rate
(1 product inclusion)
Product feature (Toast Picks)
Product and copy supplied Basic Package
$650 per inclusion Images and text supplied,
Toastdesign
(1/5 page)
Photo & caption From $600/page plus page rate
$250
(1 product inclusion.
Photo and copy supplied)
10% premium applies to the following positions: Inside front cover,
outside back cover, inside back cover and any guaranteed positions.
The above rates are exclusive of GST and non-commission bearing.
Supplied product will not be returned but may be collected at suppliers’ expense.
Product may have been opened for photography, styling and editorial research. Page 12Digital display advertising
Bespoke and native content solutions available
Monthly advertising on Weekly eDM advertising
toastmag.co.nz Weekly Solus eDM
banner/
tower site takeover Branded email sent to 23,000
Liquorland Toast subscribers
Appears on homepage and $3,000 per solus email
on every page POA
Email article inclusion
Medium Media only
rectangle $500 per piece
banner Media + content creation
$700 per week $950 per piece
Medium rectangle banner
Appears for one weekly email
$700 per week
Instagram
Post existing image
$300
Post and image creation
$500
Digital video creation
Video creation for social
media and web from $2,000
for up to 5 minutes with 1 x
60” cut for social
Page 13Supplied Ad Specifications
Print Website/eDM
MREC webtile
300 x 250 pixels
Supply with URL link
Spread (double page)
Single (full page)
Trim size: 420mm x 275mm
Trim size: 210mm x 275mm
+ 3mm bleed allround
+ 3mm bleed all round
Clear: 20mm in spine – no type in gutter.
Inside front and back spreads to be supplied as two separate pages with
Video
3mm bleed all around
Supply as embedded
link or by arrangement
Half page horizontal Half page vertical
Trim size: 202 mm x 131.5 Trim size: 94mm x 265mm
mm
Page 14Catherine Milford
Editor
Print Ad Notes 021 823034
Mechanical Catherine.milford@icg.co.nz
Size: 213mm (w) x 275mm (h)
Binding: Perfect bound Colour: CMYK Trudy Dickinson
Commercial Manager
Sizes
Full page Double page spread Advertising and promotions
Trim: 210mm (w) x 275mm (h) Trim: 420mm (w) x 275mm (h) Clear: 20mm in spine 021 388 892
Bleed: 216mm (w) x 281mm (h) Bleed: 426mm (w) x 281mm (h) – no type in gutter trudy.dickinson@icg.co.nz
Inside front cover (IFC), inside back cover (IBC) and opposing pages Image
area is reduced due to binding. Double page spreads should be supplied as
single page PDFs with 3mm bleed all round.
Single page image area Trim: Back cover
210mm (w) x 275mm (h) Bleed: Full page portrait
216mm (w) x 281mm (h)
Material format Files should be supplied as PDFs using one of the following
methods (for Mac or PC):
Using Acrobat Distiller Exporting from InDesign
1 Print document to file by selecting PostScript® File 1 From the export options, select
printer option in the print dialogue window preset PDF/X1a
2 Select Adobe PDF or Acrobat Distiller PPD 2 Select crop marks and 3mm
3 Select an output paper size that accommodates bleed all round
the page trim size, including crop marks and 3 Ensure font subsetting is set to
3mm bleed all round 100%
4 Select crop marks 4 Set transparency flattener
5 Select composite CMYK output options to high resolution
6 Include all fonts
7 Set transparency flattening options to high Screen 175 lpi (screen ruling)
resolution
8 Save to create the PostScript® file Proofs A colour digital proof is to be
supplied with all advertising material.
9 Launch Adobe Acrobat Distiller
The Publisher accepts no
10 Select PDF/X1a as the default joboptions 11 Drag responsibility for reproduction of
and drop the PostScript® fileinto advertising artwork where a colour
Adobe Acrobat Distiller to create the PDF digital proof has not been supplied.
Participation across the Toast channels is subject to product and
creative approval by Liquorland
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