Leadership (+ Vision + A-Teams + Innovation + )
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Leadership (+ Vision + A-Teams + Innovation + …)
Lessons from Steve Jobs
This package contains:
o A 7-page guide with 35 key questions for interactive discussion
o My presentation slide deck, minus the copyrighted Steve Jobs Interview
The Steve Jobs Interview video is available for rent or to buy on Amazon.com:
http://dcg.fyi/steve-jobs-on-amazon (note: URL is case sensitive) and (currently) for
streaming on Netflix.
Did you know that I also offer a variety of Leadership,
Innovation and Prioritization (“what to stop doing”) workshops
for your executive team? Every month, I have the capacity to
personally guide one or two teams through a session where
we not only discuss the key lessons learned, but also identify
and answer your organization’s most important and most
pressing questions.
If you’re interested in exploring this opportunity for your team,
please contact me at Dave@DialogConsulting.com or call
412-779-2788 (m). Thank you.Leadership Lessons from Steve Jobs –
Innovative Ideas for Your Business and Your Life
(The “Lost” Interview - 1995)
Download slides: www.dcg.fyi/steve-jobs-download
Steve Jobs circa 2010
Clip 1: (Re)Introducing Steve Jobs
Key Takeaways / Intended Actions – 0’00”:
1) If you’ve drifted, what was and how can you reconnect with your passion? YOLO!
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2) What’s your box? Who’s your Bill Hewlett? What could you do if you just decided to do it?
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3) How do you demonstrate to your employees that they are the company’s true value?
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Clip 2: Breaking Rules
Key Takeaways – 5’47”:
1) What are the rules in your industry that you could potentially break (Think: Scalability)?
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2) What’s the most audacious thing that you would do if you knew you couldn’t fail?
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Presented by Dave Nelsen Dave@DialogConsulting.com +1-412-779-2788 (m)
2018 Dialog Consulting Group2
Clip 3: What’s Possible + Market Opportunity (Optional)
Key Takeaways –10’14”:
1) How can you more broadly explore what’s possible in your market?
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2) How can you learn from your potential market (not just from your current customers)?
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3) Where are you stuck on a constraint that could be overcome with persistence or creativity?
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Clip 4: Dream Products / Great Talent
Key Takeaways – 14’20”:
1) What is your DREAM product or service? Start with the dream, not with the constraints.
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2) Who (or what role) is the single most important person that you could add to your team?
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3) “For every one of those …” Where is the greatest opportunity for leverage in your business?
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Clip 6: Computer Programming - It Teaches You How to Think (Optional)
Key Takeaways – 19’49”:
1) “I think everybody in this country should learn how to program a computer … because it
teaches you how to think!”
Encourage a 4-year-old to 12-year-old child to learn how to program using Apple’s Swift
Playgrounds app or www.KhanAcademy.org/computing/computer-programming.
Presented by Dave Nelsen Dave@DialogConsulting.com +1-412-779-2788 (m)
2018 Dialog Consulting Group3
Clip 8: Exploring for Innovation
Key Takeaways – 23’09”:
1) Where could you go to get great new ideas for your business?
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2) How do you and your management team avoid becoming toner heads? What could put you
out of business?
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3) What can you do to keep your sales, marketing and product people (etc.) better connected?
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4) “Companies forget what it means to make great products … They have no conception of the
craftsmanship that’s required to take a good idea and turn it into a good product. They really
have no feeling in their hearts, usually, about wanting to really help the customers.” Does
your team have a feeling in their hearts about truly wanting to help your customers? How
do you inspire more of that feeling?
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Clip 10: Great Products from “A” Players
Key Takeaways – 34’50”:
1) “[People make the mistake of] thinking that a really great idea is 90% percent of the work …
The problem with that is that there’s just a tremendous amount of craftsmanship in between a
great idea and a great product.” What could you stop doing so that you have more time to
invest in polishing your products and services?
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2) The rock tumbler metaphor (friction and noise): What’s good conflict vs. bad conflict?
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3) Most people are uncomfortable with conflict. How do you encourage truth over harmony?
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Presented by Dave Nelsen Dave@DialogConsulting.com +1-412-779-2788 (m)
2018 Dialog Consulting Group4
4) “I’ve built a lot of my success off finding these truly gifted people.” Given that A players can
work anywhere they want, what are you doing to attract and retain A players (culture, etc.)?
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5) How can you use software in your business to increase “dynamic range” (differentiation)?
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Our Top Business Priorities:
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After listing in no particular order, identify your team’s top 3 priorities!
Presented by Dave Nelsen Dave@DialogConsulting.com +1-412-779-2788 (m)
2018 Dialog Consulting Group5
Things to Stop Doing (Not Aligned with Top 3 Priorities):
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Clip 11: Demanding Peak Performance (Optional)
Key Takeaways – 41’21”:
1) “The most important thing I think you can do for somebody who’s really good … is to point out
to them when their work isn’t good enough. Do it very clearly, articulate why, to get them
back on track, and you need do that in a way that does not call into question your confidence
in their abilities … That’s a hard thing to do.” To whom should you (and/or your
management team) be providing more direct feedback?
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2) You teach what you tolerate. Are there any B or C players in your organization who need
to be moved to other positions, or be made available to industry?
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Clip 12: Priorities / Focus (Optional)
Key Takeaways – 44’37”:
1) What non-core functions could be better delivered by partners (enabling greater focus)?
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Presented by Dave Nelsen Dave@DialogConsulting.com +1-412-779-2788 (m)
2018 Dialog Consulting Group6
Clip 14: Innovation / Culture / Enlightenment (Optional)
Key Takeaways – 53’01”:
1) What actions could you take to more clearly understand your key competitors?
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2) List a ‘culture’ or ‘enlightenment’ concept that could make your products/services better.
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3) “The way that we’re going to ratchet up our species is to take the best and to spread it around
to everybody so that everybody grows up with better things and starts to understand the
subtlety of these better things.” What’s your company’s compelling purpose or ‘why’?
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Clip 15: Software is Infiltrating Every Business (Optional)
Key takeaways – 58’39” (ideas for apps / software for your business):
1) What’s your business app (for future employees, customers, partners, …)?
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Clip 16: Long-Term Vision
Key Takeaways – 61’49”:
1) What could you do to develop a better vision of the future of your industry?
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2) What are the three biggest trends that are critical to the future of your business?
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Clip 17: Innovation and Inspiration
Key Takeaways – 64’08”:
1) “It comes down to trying to expose yourself to the best things that humans have done and then
[trying] to bring those things into what you’re doing. [Mentions musicians, poets, artists,
Presented by Dave Nelsen Dave@DialogConsulting.com +1-412-779-2788 (m)
2018 Dialog Consulting Group7
zoologists, historians.] We all brought to this effort a very liberal arts attitude … I don’t think
you get [greatness] if you are very narrow.” In what areas or along which dimensions could
you increase the diversity of your team?
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2) Where could you go to find inspiration or to steal great ideas for your business?
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Clip 18: Products People Love (Spirit)
Key Takeaways – 68’01”:
1) What could you do to add spirit to your products or services to make customers love them?
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Suggested reading / viewing:
• Buy or stream the interview on Amazon or Netflix. Search for: “Steve Jobs Lost Interview”
• Read “Steve Jobs” by Walter Isaacson and “Becoming Steve Jobs” by Schendler and Tetzeli
• Read “Thank You for Being Late” by Thomas Friedman and “Bold” by Peter Diamandis
• Listen to podcasts: “Exponential Wisdom”, “How I Built This”, “The Tim Ferris Show”, …
• Visit the Computer History Museum in Mountain View, CA
• Watch the 2005 Stanford commencement address:
https://www.youtube.com/watch?v=D1R-jKKp3NA
Key Takeaways/Actions:
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Presented by Dave Nelsen Dave@DialogConsulting.com +1-412-779-2788 (m)
2018 Dialog Consulting GroupLeadership Lessons
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Innovative Ideas for Your Business and Your Life
1995• 1995: Steve Jobs gives his greatest interview …
master tape lost forever!
• YE95: MSFT $51.8B — AAPL $3.92B (13X)
• Sept 1997: Steve Jobs becomes Apple iCEO
• YE97: MSFT $157B — AAPL $1.68B (93X)
Then ...MSFT AAPL YE97 $157B $1.68B 10/5/11 $213B $346B
1995
Clip 1 (of 18)
(Re)Introducing Steve Jobs
(5 minutes, 30 seconds)“Stories are the most
powerful tool you can use to
get people to buy, share or
follow what you have.”
Ryan Avery
2012 World Champion of
Public Speaking & Vistage SpeakerClip 2 Breaking Rules (4 minutes, 30 seconds)
$37.7B
$21.5B
Airbnb: $31B++1.What are the rules / norms / standard practices in your industry … that you could potentially break? 2.What’s the most audacious thing that you would do if you knew you couldn’t fail?
Clip 4
Dream Products / Great Talent
(3 minutes, 30 seconds)
Image credit: takao goto (Flickr)• Initially lured out of retirement (“adult supervision”)
• Over time, he was Apple President, CEO, and
Board Chairman
Steve & Mike Markkula • Helped force out John Scully (1993) and pave the
way for Jobs’ return (1996/7)
• According to Steve Wozniak, Markkula has been
“more important to Apple’s success" than Woz
himself.
Clip 6
Computer Programming
(1 minute, 45 seconds)Clip 8 Exploring for Innovation (5 minutes, 15 seconds)
“Exploration is the engine that drives innovation.
Innovation drives economic growth. So let’s all
go exploring.”
• World expert on bioluminescence
• Inventor
• MacArthur Fellow
Edith Widder
By Dsmith6239 - CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=17098522
“Innovation is taking two things that already exist
and putting them together in a new way.”
• Long-time CEO of MTV
(“I want my MTV”)
• Board Chairman, ONE Campaign
• Time Top 100 Most Influential People
Tom Freston
By TomFreston - CC BY-SA 4.0, https://en.wikipedia.org/wiki/Tom_Freston#/media/File:Tom_Freston.jpgClip 10
Great Products from “A” Players
(6 minutes, 30 seconds)Clip 15
Software is Infiltrating Every Business
(3 minutes, 15 seconds)
Clip 11
Demanding Peak Performance
(3 minutes, 15 seconds)Clip 12 Priorities / Focus (2 minutes)
Clip 14
Innovation / Culture / Enlightenment
(so that everybody grows up with better things )
(5 minutes, 30 seconds)www.InternetLiveStats.com
> 10XClip 16 Long-Term Vision (2 minutes, 15 seconds)
(Technology, Entertainment and Design)
[Anything]Subscribe to Audio Podcasts
Subscribe to Audio Podcasts
Clip 17
Innovation and Inspiration
(4 minutes)Clip 18
Products People Love
(4 minutes)Further Viewing: DVD or Streaming http://www.amazon.com/Steve-Jobs-The-Lost-Interview/dp/B008GJVAW4
Further Reading Further Viewing: Streaming https://www.youtube.com/watch?v=D1R-jKKp3NA
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