WARREN MILLER ENTERTAINMENT - INDEPENDENT PROMOTIONS PACKAGE
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WARREN
MILLER
ENTERTAINMENT
INDEPENDENT
PROMOTIONS
PACKAGE
INDEPENDENT
PROMOTIONS
PROGRAM
For
the
past
65
years,
Warren
Miller
Entertainment
(WME)
has
been
the
leader
in
producing
the
world’s
most
renowned
feature-‐length
ski
and
snowboard
films,
becoming
an
annual
tradiOon
for
so
many
world
wide.
Our
Independent
Promoter
(IP)
Program,
offers
restaurants,
theaters,
clubs,
groups,
organizaOons,
chariOes,
schools
or
individuals
the
opportunity
to
show
our
film
in
their
own
communiOes.
Last
year
165+
Independent
Promoters
hosted
Warren
Miller
Events
throughout
North
America
and
abroad!
Screening
the
movie
offers
a
dynamic
opportunity
to
build
revenue,
club
membership,
parOcipaOon
and
overall
awareness,
while
markeOng
your
organizaOon
and
partnering
with
other
businesses.
With
your
iniOaOve
and
our
support,
a
great
event
can
take
place
and
a
tradiOon
can
begin
in
your
community!
PROGRAM
OVERVIEW
§ 360°
Partnerships
§ On-‐Site
Sponsorship
Benefits
§ Our
Audience
§ SnoWorld
Magazine
&
Database
§ Ticket
Sales
and
Outreach
§ How
much
does
it
cost
§ PromoOonal
Packages
§ Contact
InformaOon
360°
PARTNERSHIPS
By
leveraging
Warren
Miller’s
experOse
and
brand
cache
within
the
winter
sports
community,
our
promoters
are
able
to
capitalize
on
360°
integrated
pla_orm.
“For
our
ski
club
WME
has
been
on
top
of
every
aspect
of
the
“WME…
never
cease
to
amaze
me
presentaOon.
Materials
arrive
on
at
the
"extra"
they
provide
an
FAMILY
Ome
in
good
condiOon
and
in
independent
promoter
like
EVENT
quanOOes
as
needed.
Our
event
myself,
that
allows
me
to
give
the
offers
us
a
venue
to
promote
the
ski/
same
professional
presentaOon
as
snowboard
industry
in
our
area
with
Warren
Miller
corporate
shows.
CLUB
INDUSTRY
the
benefit
of
having
the
Warren
The
common
compliment
we
get
MEMBERSHIP
NETWORKING
Miller
name
as
the
draw.
The
shows
from
regulars
and
new
afendees
have
always
been
top
shelf
with
to
our
show
in
Klamath
Falls
each
excitement
from
the
beginning
to
the
year
is...
It's
as
good
as
the
big
end.
I
recommend
being
a
promoter
city
shows
and
GREAT
with
the
to
any
ski
club
wanOng
to
reach
their
family
atmosphere
before,
during
local
area.”
and
at
intermission.
We'll
see
you
-‐Algonquin
Ou:i;ers:
Huntsville,
next
year
at
the
same
Ome!”
Ontario,
Canada
-‐Kah3k
Produc3ons:
Klamath
CLUB
&
Falls,
Oregon
FUNDRAISING
COMMUNITY
“The
Warren
Miller
Ski
film
is
not
only
PARTICIPATION
the
best
fundraiser
for
the
Bogus
Basin
Ski
Club
but
it
is
a
tradiOon
and
“Our
Local
Ski
Club
put
on
a
great
community
event.
The
event
supports
event
last
year,
and
was
able
to
Ski
Club
events,
RecreaOon
Unlimited
reach
a
lot
of
new
people,
raise
(handicapped
program)
and
the
High
some
much
needed
funds
and
School
Racing
Program.
Warren
Miller
create
an
event
that
we
could
do
consistently
delivers
a
quality
film
that
every
year
turn
key.”
CUSTOM
MARKETING
always
provides
the
official
start
of
-‐Erie
Ski
Club:
Erie,
Pennsylvania
PROMOTIONS
SUPPORT
winter.”
-‐Bogus
Basin
Ski
Club:
Boise,
Idaho
OUR
AUDIENCE
The
Warren
Miller
audience
is
comprised
of
passionate
outdoor
enthusiasts
that
are
highly
engaged
at
the
annual
film
screenings.
ü
67%
of
movie-‐goers
return
to
see
the
film
each
year.
DEMOGRAPHICS
PSYCHOGRAPHICS
Median
Age:
36
Adventurous
Median
HHI:
$87,500
Tech-‐Savvy
$75,000+:
58%
Frequent
Travelers
$100,000+:
43%
Environment-‐Friendly
Male/Female:
59%/41%
Socially
Conscious
HH
with
children:
35%
Family
Minded
Age
18-‐34:
39%
Influencers
Source:
Snoworld
Readership
Survey
2013,
RRC
Associates.
TICKETS
SALES
AND
OUTREACH
We
survey
our
audiences
every
year
so
we
know
the
best
ways
to
reach
out
and
connect
in
the
future.
PLACES
OUR
AUDIENCE
BOUGHT
TOP
WAYS
OUR
AUDIENCE
FOUND
TICKETS
OUT
ABOUT
OUR
SHOWS-‐
check
all
that
apply
Online-‐
43%
Friend/Family-‐
44%
Box
Office-‐
35%
Email-‐
21%
Retail
Shop-‐
18%
Social
Media-‐
12%
Group
Ockets
Hotline(NaOonal
Tour)-‐
4%
Warrenmiller.com-‐
11%
Radio-‐
9%
Poster/Flyer-‐
8%
Newspaper-‐
5%
Ski
Club-‐
5%
Matt Power
Source:
Snoworld
Readership
Survey
2013,
RRC
Associates.
PROMOTIONAL PACKAGES The Warren Miller Film Tour is promoted extensively on a regional basis through print, radio, TV, web, and social media. Independent Promoters will receive a ‘turn-‐key’ promoOonal package to help guide in adverOsing and promoOon of individual shows.
STANDARD
PROMOTIONAL
PACKAGE
WME
will
provide
each
Independent
Promoter
with
the
following
materials
to
aid
the
I.P.
in
promoOon
of
their
event.
§ Posters
and
Flyers
- Customizable
Posters
&
Flyers
§ Digital
Ad
Slicks
§ Digital
Ticket
Templates
§ Event
Web
Page
on
WarrenMiller.com
§ DVD
Looped
Trailer:
- Broadcast
/closed
circuit
/digital
§ Generic
Radio
Spots
- :40
generic
spot,
:20
tag
bed
(40/20)
- :60
generic
spot,
no
tag
bed
- :30
generic
spot,
:10
tag
bed
(20/10)
- :30
generic
spot,
no
tag
bed
§ Digital
Access
to
Press
Kit
&
Digital
PromoOonal
Assets:
- Hi-‐Res
PR
Photos,
WME
logos,
film
blurbs,
press
release,
etc.
§ Warren
Miller
Film
delivered
on
Standard
DVD
§ Door
Prize
Cards
with
some
access
to
database
informaOon
PROMOTIONAL
PACKAGE
These
addiOonal
items
are
available
to
help
boost
your
event-‐
costs
may
apply
§ Web
Ads
And
Banners
§ Newslefer:
HTML
§ E-‐mail
Blast:
HTML
§ TV
Commercial
Spots
- :30
generic
spot
- :15
generic
spot
§ PowerPoint
Template
§ SnoWorld
magazines-‐
shipping
costs
may
apply
§ WM
Merchandise
Package:
- Two
(2)
Hats,
Two
(2)
T-‐Shirts,
&
Four
(4)
DVDS
§ Database
CollecOon:
- Access
to
afendee
address
informaOon
for
direct
mail,
newslefer,
and
e-‐blasts.
(Current
Promoters
only).
New
Promoters
will
receive
access
in
year
two.
§ Liv
Ticket
vouchers
for
each
afendant
*
- WME
will
negoOate
with
resort
partners
to
provide
liv
Ocket
offers
at
your
show.
- WMECoupons.com
Infrastructure
- WME
will
provide
coupons
with
10-‐digit
alphanumeric
codes
*WME
can
only
negoOate
but
cannot
guarantee
Resorts’
approval
§ BluRay
or
DVD:
- One
of
each
version
SPONSORSHIP
OPPORTUNITIES
The
Warren
Miller
Film
Tour
creates
a
fesOval-‐like
atmosphere.
Promoters
will
be
able
to
leverage
mulOple
opportuniOes
for
venue
exposure
and
consumer
engagement
through
sponsorship
support.
Get
local
and
regional
sponsors
involved
with
IP
shows
by
offering
brand
awareness
on-‐site
through
the
following
sponsor
benefits:
§ Brand
Exposure
§ Prize
DistribuOon
§ Emcee
MenOons
§ Database
§ Commercial
Spot
§ Current
Database
Usage
§ On-‐Site
AcOvaOon
§ Future
Data
Capture
§ On-‐Screen
Logo
Exposure
§ Media
Exposure
§ RotaOng
ads
on-‐screen
§ E-‐mail
Blast
Exposure
§ Product
Demo/Sampling
§ Direct
Mail
Piece
Exposure
§ Video
and
Digital
Content
Delivery
§ Ticket
Sales
Outlet
§ ExecuOon
of
Contests
or
Sweeps
§ Fundraising
Support
SNOWORLD
MAGAZINE
AND
DATABASE
COLLECTION
The
SnoWorld
Magazine
is
an
annual
publicaOon
that
gives
its
readers
a
behind
the
scenes
pass
to
the
making
of
the
producOon,
film
locaOons,
and
athlete
profiles–all
alongside
incredible
sOll
images
from
the
movie.
Independent
Promoters
will
receive
the
following
benefits
for
afendees
via
Snoworld
Magazine:
§ Door
Prize
card
for
Database
CollecOon
§ Entry
to
the
Warren
Miller
World
Tour
Sweepstakes
§ Annual
usage
of
email
addresses
and
unlimited
access
to
postal
addresses
§ Annual
FREE
SubscripOon
to
SKI
Magazine
HOW
MUCH
DOES
IT
COST?
-‐In
most
cases
contracts
are
set
up
on
the
following
basis:
Guaranteed
Minimum
(only
half
due
at
contract
signing)
vs.
Percentage
of
Gross
Sales,
whichever
is
greater
-‐Contracts
are
negoOable
based
on
a
few
factors:
Market,
number
of
showings,
Ocket
price,
seaOng
capacity,
etc
-‐Things
to
answer
before
asking
for
a
price
quote:
-‐How
many
seats
do
I
think
I
can
fill?
(Average
first
year
afendance:
350)
-‐What
is
the
appropriate
venue
to
host
my
event?
(bigger
seaOng
capacity=higher
rent)
-‐High
School
Auditorium,
Movie
Theater,
Stage
Theatre,
Film
FesOval,
etc
-‐How
many
shows
am
I
going
to
host?
(at
one
locaOon
or
mulOple
locaOons)
-‐What
am
I
using
the
show
for?
(fundraiser,
charity
event,
profit,
private
event)
-‐How
much
do
I
think
I
can/should
charge?
-‐depending
on
show
value,
Ocket
prices
range
from
$5-‐25
-‐add
value
to
your
show
with
sponsor
offers,
giveaways,
etc
-‐rent/seaOng
capacity
should
dictate
how
much
you
charge
-‐ex.
$5
Ockets
in
a
venue
with
100
seats
and
$500
rent
doesn’t
make
sense
*WME
reserves
the
right
to
negoOate
contracts
on
individual
basis.
The
outline
above
is
a
general
guide
for
new
I.P.s
to
gauge
how
much
a
show
might
cost
them.
For
more
informaKon
please
contact:
John Shafer
Independent Promotions Manager
ips@warrenmiller.com
Jshafer@aimmedia.com
303-253-6342
Warren Miller Entertainment
5720 Flatiron Parkway
Boulder, Colorado 80301
www.warrenmiller.com
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