LASER CLINICS AUSTRALIA - FRANCHISE PROSPECTUS

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LASER CLINICS AUSTRALIA - FRANCHISE PROSPECTUS
LASER
CLINICS
AUSTRALIA
FRANCHISE PROSPECTUS
Join Australia’s leading franchise in the
booming aesthetics industry
LASER CLINICS AUSTRALIA - FRANCHISE PROSPECTUS
STRATEGY STATEMENT                                                       WHY JOIN LASER CLINICS AUSTRALIA

 “
                                                                                        BOOMING AESTHETICS INDUSTRY
        More than ever, Australians are investing in looking and         BOOMING        Discretionary spend on cosmetic treatments in Australia has
 feeling their best. At Laser Clinics Australia, our vision is to        AESTHETICS     risen to $1 Billion in 2016. In 2017 we performed more than
                                                                           INDUSTRY
                                                                                        2.7 million treatments and welcomed 220,000 new clients.
 provide affordable, effective and safe non-invasive cosmetic
 treatments to all Australians. Since 2008, Laser Clinics Australia
 has grown to be the largest provider of laser hair removal,                            AWARD-WINNING GROWTH
 cosmetic injections and skin treatments in the country.                                In the Smart Company’s Smart50 awards we have ranked
                                                                          AWARD
                                                                          WINNING       in 2017 and 2016 won the Top Franchise award. Laser
 Laser Clinics Australia is well positioned to continue its strong         GROWTH
                                                                                        Clinics Australia placed first in the BRW Fast Franchise
 growth and success. It is committed to being the industry                              in 2013 and was acknowledged in 2014, 2015 & 2016.
 leader across its service offerings and to investing in its people,
 systems, products and technologies. We are currently seeking
 new motivated franchise partners to drive our growth across                            REFINED BUSINESS MODEL
                                                                          REFINED       Our partnership model further aligns us with our franchise
 Australia and share in our success. Laser Clinics Australia is your
                                                                         BUSINESS       partners and substantially reduces start-up costs. Allowance
 partner of choice if you are looking for a solid investment in a high
 growth industry with an award winning business.          “
 I am excited about the opportunities to come and I look forward
                                                                            MODEL       is also made for an attractive remuneration of $100,000 per
                                                                                        annum for the managing director of the clinic from day one.

 to welcoming you to the Laser Clinics Australia family.                                MARKET LEADING ICONIC BRAND
                                                                         MARKET         As the clear market leader in laser hair removal,
 Yours faithfully,                                                       LEADING        skin treatments and cosmetic injections, we have an
                                                                         ICONIC BRAND
                                                                                        unrivalled reputation for competitive pricing, innovation,
                                                                                        customer service and impeccable clinical standards.

                                                                                        ONGOING SUPPORT AND TRAINING
 Anthea Muir
                                                                         ONGOING        A comprehensive training program, ongoing operational
 Chief Executive Officer                                                                support and a full suite of cloud-based business management
                                                                         SUPPORT
 Laser Clinics Australia                                                 AND TRAINING   tools assist with the growth and success of your clinic.

              AUSTRALIA’S MOST EXPERIENCED PROVIDER
              OF LASER HAIR REMOVAL, COSMETIC                            OVER 2.7 MILLION
              INJECTIONS AND SKIN TREATMENTS.                            TREATMENTS IN 2017*                                                * Financial Year
LASER CLINICS AUSTRALIA - FRANCHISE PROSPECTUS
PRODUCTS & SERVICES                                                               GEOGRAPHICAL LOCATIONS *
                                                                                  *As of February 2018

IN FINANCIAL YEAR 2017, WE WELCOMED OVER
220,000 NEW CLIENTS ACROSS OUR CLINICS.
                                                                                            WA                QLD                        VIC                        TAS

OUR UNIQUE SUITE OF LASER, COSMETIC                                                           0
                                                                                            Clinics
                                                                                                              20
                                                                                                              Clinics
                                                                                                                                         17
                                                                                                                                        Clinics
                                                                                                                                                                     0
                                                                                                                                                                    Clinics
INJECTIONS AND CLINICAL SKIN PRODUCTS
AND SERVICES ARE THE LATEST IN COSMETIC
TREATMENT TECHNOLOGY.
                                                                                                                         1
          LASER HAIR REMOVAL
          We equip each of our clinics with cutting edge technology and
          industry leading hair removal devices to provide our clients with
          safe and effective results that cater to every skin type. Our scale
          allows us to provide highly competitive promotions, packages
          and price-beat offerings that deliver value for money and build                                                    TOTAL
          strong client loyalty.
                                                                                                                             93
                                                                                                                             Clinics
                                                                                                                                                               20

          COSMETIC INJECTIONS
          As Australia’s largest provider of cosmetic injections, our expertise                                                                                45
                                                                                                                                   05
          is unparalleled. The ongoing shift in perception of cosmetic
          injections, coupled with the rise of the female economy, has meant                                                                              05
          that anti-wrinkle injections and dermal fillers have become                                                                              17
          mainstream household names. Our established presence in retail
          shopping centres provides convenience, ease and comfort for all
          of our clients. The high standard of service provided by our own
          cosmetic injectors resonates strongly with our clients.

          SKIN TREATMENTS
          We offer our clients a portfolio of different skin treatments
          to treat a wide variety of common skin concerns such as
          acne, scarring and age spots. These fast, effective treatments                    NSW                SA                        ACT                        NT
          produce strong results for our clients and ensure repeat
          business. Skinstitut, our in-clinic skin product range, provides                   45                05                        05                          1
                                                                                                                                                                    Clinic
                                                                                             Clinics           Clinics                   Clinics
          franchisees with attractive margins and is a complementary
          revenue stream.
                                                                                                         HIGH GROWTH AREA              EXISTING CLINICS
LASER CLINICS AUSTRALIA - FRANCHISE PROSPECTUS
GROWING LASER CLINICS AUSTRALIA
                                                                                          SMART 50 TOP FRANCHISE
                                                                                          NOMINEE AND RANKED 25
                                                                                                                                                                                                   FINALIST
                                                                                            SMART COMPANIES                                                                  WINNER TOP
                                                                                                                                                                             FRANCHISE

 FUTURE
“Join our journey                  2018                                                                                                                              2017
   of success”
                      NOW AT                                       OPENED FIRST    LAUNCHED NEW          PERFORMED                                LAUNCHED SKIN
                     93 CLINICS
                    AND GROWING
                                                   KKR
                                                                     NT CLINIC    TREATMENT CHIN
                                                                                     SCULPTING
                                                                                                       OVER 2.7 MILLION
                                                                                                         TREATMENTS
                                                                                                                                                  TIGHTENING AND
                                                                                                                                                 LED LIGHT THERAPY
                                                                                                                                                                             PERFORMED OVER 2
                                                                                                                                                                            MILLION TREATMENTS        2016
                                                PURCHASES                                              AND WELCOMED                                                              AND WELCOMED
                                                   LCA                                                   OVER 220,000                                                       177,000 NEW CLIENTS
                                                                                                        NEW CLIENTS IN                                                                   IN FY16
                                                                                                            FY17
                                                                                                                            CELEBRATED 80
                                                                                                                               CLINICS                                              FINALIST
                                                                                                                                                                                                                    CELEBRATED
                                                                                                                            FINALIST                                                                                60 CLINICS
                                                               LAUNCHED
                                                             FRACTIONAL RF

                                2014                                                                                      Built on the
                                                                                                                          best of interests.                            2015
                                               EXPANDED INTO                THE GROWTH FUND                                                                                           FINALIST
                                               NEW MARKETS                    PARTNERSHIP
                                                 NATIONALLY
                                                (SA / VIC / QLD)
                                                                                                                                     CELEBRATED 40
                                                                                                                                   CLINICS NATIONALLY

                              WINNER FOR

                                                                                                                                       UPGRADED LASER
                                                                                                                                           FLEET

                                                  2013                                                                                                   2012
                                                                                                                                                                                                              CLINIC AND BRAND
                          PERFORMED OVER                                                                                                                                                                          REFRESH
                      500,000 TREATMENTS AND
                                                                          THIRD
                       WELCOMED 50,000 NEW
                                                                          PLACE
                               CLIENTS

                                                                                                                                                                                                          2011
                                                                                               FIRST CLINIC
                                                                                                OPENED IN
                                                        ESTABLISHED                           DRUMMOYNE,                      LAUNCHED COSMETIC
                                                           IN 2008                               SYDNEY                           INJECTIONS                                 FIRST ACT CLINIC

                                     2008                                                                         2009                             2010
LASER CLINICS AUSTRALIA - FRANCHISE PROSPECTUS
HOW TO PARTNER WITH LASER                                                      OUR UNIQUE PARTNERSHIP MODEL
CLINICS AUSTRALIA                                                              REDUCES START UP AND ONGOING
LASER CLINICS AUSTRALIA IS LOOKING FOR                                         OPERATIONAL COSTS.
ACTIVE FRANCHISEE PARTNERS TO SHARE
THEIR SUCCESS WITHIN THE GROWING                                                                   The unique partnership model greatly reduces
                                                                                                   start-up costs as they are shared between you and Laser
AESTHETICS INDUSTRY.                                                                               Clinics Australia. This equates to an initial investment
                                                                                                   of approximately $290k - $320k* for each franchisee
                                                                                                   partner plus franchise fees.
                                                                                                   *Price based on financing lasers and subject to approval.

                                                                                       $
                                                                                                   The active franchisee partner is tasked with the day
                                                                                                   to day operation of the clinic and is rewarded with
                                                                                                   an attractive remuneration package of $100, 000 per
                                                                                                   annum from day one.

                                                                                                   As a premium turn-key franchise, each new
                                                                                                   state-of-the-art clinic will come fully furnished,
                                                                                                   including IT set up, industry leading equipment
                                                                                                   and retail and professional stock.

Laser Clinics Australia offers every franchisee partner a unique franchise
business opportunity. Each location Laser Clinics Australia opens is a 50/50   WE PROVIDE A RANGE OF ONGOING SUPPORT AND
partnership between the franchisee partner and Laser Clinics Australia.
                                                                               TRAINING AS PART OF OUR FRANCHISE MODEL TO
We seek out the most motivated individuals who will be empowered to take       ENSURE WE ARE SET UP FOR ONGOING SUCCESS.
on the day-to-day responsibilities of running a successful clinic.             THIS INCLUDES:
                                                                               •   A briefing on our overall business operations to ensure franchise
                                                                                   partners are comfortable with how the clinic operates.
                                                                               •   Ongoing training on our products and services.
                                                                               •   Marketing initiatives at the national and local clinic level.
                                                                               •   Human Resource support to ensure clinics build high performing teams.
                                                                               •   The recruitment and training of cosmetic injectors.
                                                                               •   Legal support and retail lease negotiation assistance.
                                                                               •   Ongoing IT support and a full suite of cloud-based business
                                                                                   management tools.
LASER CLINICS AUSTRALIA - FRANCHISE PROSPECTUS
WHAT MAKES A GREAT FRANCHISEE PARTNER?                              TESTIMONIALS
It’s important that our partners share the values upheld by Laser   Our franchise partners come from various business sectors
Clinics Australia. Our customers are at the centre of everything    with differing experience and expertise. Each franchise
we do and we take great pride in delivering first class customer    partner brings a fresh perspective to the business.
service and safety.

                                                                                           “
                                                                                                  Rebecca Andrews – Franchisee, Caringbah and Miranda
                                                                                                 We did our research and found Laser Clinics Australia to be
                                                                                           on the forefront of advanced beauty treatments and growing at an
WE ARE LOOKING FOR PARTNERS WHO ARE:
1) Passionate and willing to learn and grow
                                                                                                                                                           “
                                                                                           exciting rate within a booming industry. This coupled with building a
                                                                                           great team and an ever-growing loyal customer following has allowed
                                                                                           us to double our size over the course of the first 12-18 months.
2) Dedicated to the business full-time
3) Able to demonstrate leadership and can motivate staff

                                                                    “
                                                                          Kylie & Julian Siebrand – Franchisee, Sunshine Plaza and Kawana
4) Positive, outgoing and enthusiastic                                    The Laser Clinics Australia partnership model has assisted
5) Ready to be a part of a team                                     us greatly by providing ongoing support and training to develop the
                                                                    knowledge and skills we required to build and maintain a successful
6) Service oriented and motivated                                                                                                     “
                                                                    business. One of the most useful aspects of this partnership has
                                                                    been the regular in-store health checks that provide us with detailed
                                                                    business analysis, which we use to shape and grow the business.

                                                                                          “
                                                                                                 Silvio Del Vechio – Franchisee, Erina and Charlestown
                                                                                                 Having spent 25 years in the corporate sector, I’d always
                                                                                           wanted to own my own business and I saw LCA as a tremendous
                                                                                           opportunity. Laser Clinics Australia has given me control, flexibility
                                                                                                                                                      “
                                                                                           and freedom. I am working harder now than I have ever before! But
                                                                                           the success of the business is in my hands. It is my work that directly
                                                                                           impacts the success of the clinic and this is exhilarating!
                                                                                           Hear more of Silvio’s story here.

                                                                    “
                                                                          Natalie Kington – Franchisee, Chermside, Garden City and Carindale
                                                                          The brand confidence that Laser Clinics Australia instils in its
                                                                    consumers by delivering safe, affordable treatments with real results
                                                                    has given me the opportunity to catapult into rapid growth and
                                                                                                                   “
                                                                    establish multiple clinics over a relatively short time. No business
                                                                    matches Laser Clinics Australia for delivering consumers and
                                                                    business partners exactly what they promise!
LASER CLINICS AUSTRALIA - FRANCHISE PROSPECTUS
SUMMARY OF PROCESS                THERE ARE SIX STEPS TO BE BECOMING
                                  A FRANCHISE PARTNER WITH LASER CLINICS
                                  AUSTRALIA.

                                     1
                                             ONLINE ENQUIRY
                                             Complete the online enquiry form and one of our franchise team
                                             members will be in contact with you within 3 business days.

                                             PHONE INTERVIEW

                                     2       We will book in a phone interview to discuss more about the
                                             Laser Clinics Australia business model and to understand
                                             more about you.

                                             FACE TO FACE

      THERE IS NO TIME LIKE THE      3       Upon the signing of our confidentiality agreement, we will
                                             have a more in-depth discussion regarding our partnership
                                             model including details on financials and application process.
      PRESENT. IF YOU HAVE EVER
      WANTED TO OWN YOUR OWN                 APPLICATION AND BUSINESS PLANNING

      BUSINESS, NOW IS THE TIME      4       Next you’ll need to complete a formal application, business plan
                                             and financial forecast. This will be reviewed and discussed in

          TO GET IN TOUCH.                   detail with you.

                                             LEGAL DOCUMENT REVIEW

                                     5       Once your franchise application fee has been paid, you will
                                             then have time to review our franchise and legal agreements
                                             with your professional advisors.

                                             FINAL APPROVALS

                                     6       The final step is to answer any last questions or queries you
                                             may have and for the Laser Clinics Australia board of directors
                                             to give their endorsement.

                                             CONGRATULATIONS
                                             On signing the documentation, we jointly work towards
                                             building the clinic, training and a grand opening.
LASER CLINICS AUSTRALIA - FRANCHISE PROSPECTUS
Liz Seeto                           Fiona Harcourt
Lead Franchise Recruitment Manager         Franchise Recruitment Manager
Email franchising@laserclinics.com.au   Email franchising@laserclinics.com.au
        Mobile 0402 171 399                     Mobile 0400 303 272
LASER CLINICS AUSTRALIA - FRANCHISE PROSPECTUS LASER CLINICS AUSTRALIA - FRANCHISE PROSPECTUS
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