M A Y 19 21 - SHOWCASE YOUR WINES TO CHINESE WINE PROFESSIONALS AGAIN
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19 - 21
M AY
2021
WWW.TOPWINECHINA.COM
BEIJING
C H I N A N AT I O N A L
CONVENTION CENTER
SHOWCASE YOUR WINES
TO CHINESE WINE
FOR TRADE
VISITORS ONLY
PROFESSIONALS AGAIN
NEW DATES FOR TOPWINE CHINA 2021: 19 - 21 MAY
In light of the COVID-19 pandemic, we With regard to the uncertain COVID-19
as Organisers had to make the difficult situation at this very moment, we cannot
decision to cancel TopWine China in 2020. promise it will be business as usual again
in 2021. Undoubtedly, it is perfectly
The world faced lockdowns, there were justified that experts continue to insist on
travel restrictions and social distancing caution for the coming months. COVID-19
became our new reality. Recently is real and we have to work together to
indicators raise hopes that a return fight the pandemic. This could mean we
to something like normal may be may have to put in place some restrictions
on the horizon. to ensure that TopWine China exhibitors
and visitors can connect safely and
When exactly, nobody can tell. healthily. Nevertheless we believe that in
What we do know is that organizing May 2021 we can certainly present another
trade fairs in China takes time, successful edition of TopWine China again.
so we opted for a proactive approach
by rescheduling the event, now taking Of course we keep you updated!
place on 19 – 21 May 2021. The TopWine China Organisational Team
CHINESE MILLENNIAL CONSUMERS
RESPONSIBLE FOR CHANGING LANDSCAPE
Wealthy young Chinese, having
acquired a modicum of savoir faire
and a taste for liquid luxury, are
becoming prompting the country’s
top wine merchants to also become
providers of wine education.
Among affluent Chinese millennials,
A senior research analyst recently the appetite for experiential luxury,
put it as follows: “They are more such as drinking a glass of grand
aware of what taste they like, more cru wine is on track to outshine the
engaged in wine and more tech-savvy. desire to splurge on designer clothes
And they are much more likely to buy and branded bags. For some young
wine online as compared to the older working professionals, enrolling in
generation who prefer to purchase a wine course is even an investment
wine at traditional shops or through in their career and a way of mixing
relationships.” with people with money.
19- 21 EVERY CRISIS BRINGS
M AY OPPORTUNITIES
2021 We all know that wine imports dropped
BEIJING during China’s coronavirus lockdown
C H I N A N AT I O N A L
CONVENTION CENTER period, but experts do see signs
of recovery on the market as, since
Q3 2020, the country is slowly
opening up again.
Compared to Europe and the US,
drinking wine is not yet an essential
part of many Chinese consumers’ lives.
But the positive news is that since
Covid-19, many young people in China
have started drinking fine wines at home.
Covid-19 definitely caused some
changes in consumption patterns.
Many Chinese didn’t do social
gatherings anymore. Most consumers
avoided dining out, which means
less wine was consumed.
But it seems this is just a temporary
thing. Chinese people love social
occasions, meaning eventually, as the
situation gets better, consumers will
start dining out again with friends and
family. While the number of weddings
and banquets is also on the rise
again – both key to wine consumption.
As the saying goes, every crisis brings
opportunities. Some trade fairs, road
shows and wine classes are being
organised again. TopWine China 2021
being one of them.
BRINGING SERIOUS
BUYERS TOGETHER
WITH PROFESSIONAL
WINE PRODUCERS
The 2019 edition of TopWine China attracted 10.885
visitors from especially Beijing, the North China
region, the Northeast China Region and the East
China Region seeking network and business
opportunities, establishing unique contacts,
discovering new wines, finding reliable partners and
direct suppliers and developing their wine knowledge
by attending workshops and masterclasses.
In 2021, TopWine China will once
again be your business platform to
get contact with high-calibre wine
traders from China, representing:
• Wines, spirits retail trade
• Catering, hotel industry
• Grocery retail and wholesale trade
LET YOUR
• Import, export, mail order
• Specialist-related associations and institutions
WINE TASTE IN
• Online retailers A LIVE ENVIRONMENT
YOU CAN RELY ON
AN EXTENSIVE
PROMOTION CAMPAIGN !
19-21 MAY, 2021
UNIQUE COMBINATION STRENGTHEN YOUR BRAND
TopWine China is organized by Industrial A live event remains the best way to fulfill
Promotions International (I.P.I.) from the a multitude of business functions at once,
Netherlands, in partnership with Beijing over a short time period, and cost effectively.
Partnerworld Co. The latter also organises A mindful Chinese consumer is willing to buy,
successful wine road shows in China. but craves value. TopWine China can provide
you with the means to realise your specific
The unique strength of TopWine China is that marketing needs.
the exhibition will again be co-organized by
the China National Enterprises Association • Generate fresh leads and new business
for Foreign Trade and Economic Cooperation, • Strengthen your brand and image
a department of the Ministry of Commerce • Find a reliable agent or distributor
in China, a very influential body within the • Meet with existing and
Chinese Government. prospective customers
Furthermore the event has the support • Let people taste your wines in
of various Chinese alcohol, wine and a live environment
hotel related Associations. • Provide wine education workshops
• Conduct face to face conversations
with potential customers
• Raise your company profile and
build your market share
• Network with a captive audience
Whether you are looking to meet new buyers
or present your new wines, exhibiting at
TopWine China 2021 gives you the opportunity
to directly engage with your future customers
in their own environment.
BOOKING ONLINE IS QUITE EASY:
www.
topwinechina.
com
There are two ways to take
part as an exhibitor:
SPACE ONLY AND
SPACE PLUS WALK ON PACKAGE
FULFIL A MULTITUDE OF SPACE ONLY
BUSINESS FUNCTIONS n 305 / US$ 360 per square meter*
Whether you are looking to Bare floor space is ideal for country
pavilions and individual large exhibits.
meet new buyers or present
Construction of the stand is your own
your new wines, exhibiting at responsibility.
TopWine China 2021 gives you
the opportunity to directly engage
with your future customers Space plus Walk
in their own environment.
On Package
Minimum 9m² stand space
n 419 / US$ 495 per square meter*
Above 9m² stand space
n 409 / US$ 484 per square meter*
*A
ll rates include glasses, rinsing service,
ice-cubes, ice-buckets, spittoons and water.
ALL WALK ON PACKAGES INCLUDE STAND STRUCTURE CONSISTING OF WALLS, CARPET,
FASCIA WITH COMPANY AND COUNTRY NAME, LOCKABLE STOREROOM, COUNTER, FURNITURE,
ELECTRICALS (SPOTLIGHTS AND 1 POWER SOCKET), AND DAILY STAND CLEANING.
QUALIFIED BUYERS WITH STRONG
PURCHASING POWER
PROACTIVE MARKETING LARGEST RED
APPROACH WINE MARKET
To ensure a high-level targeted audience China is already the largest red wine market
to TopWine China, the Organisers will take in the world. Perhaps not surprisingly, then,
a proactive marketing approach. Our high wine marketing in China has been increasingly
impact marketing activities for the visitor dynamic in recent years, as wine brands from
pre-registration campaign, include: around the world look for new ways to access
this vitally important market.
APPS, MOBILE APPLICATION,
SOCIAL MEDIA (WEIBO, LINKEDIN), One major allure of wine for many
WECHAT BLASTS, VIDEO PLATFORMS, Chinese consumers is the fact that
wine has lower alcohol by volume (ABV)
PERSONAL DIGITAL AND PRINTED
content than the traditional national
INVITATIONS, EMAIL AND SMS
drink, baijiu. As a result, the perception
BROADCASTS, ONLINE SHOW is that wine is healthier to drink
PREVIEWS, DIGITAL NEWSLETTERS, than spirits.
WEBSITE (ENGLISH AND CHINESE),
PERSONAL PHONE CALLS, BANNER The Chinese government is very
AND ADVERTISING CAMPAIGNS. keen to develop wine culture in
China, and as a result, has dedicated
significant resources to wine education.
Being able to talk knowledgeably
about wine is one way to
demonstrate social cachet.
19- 21 For countries not being mentioned below or for further
information and space bookings, please contact:
M AY Gerdi Hondebrink or Marleen Jerusalem
2021 B.V. Industrial Promotions International (I.P.I.)
P.O. Box 225, 7470 AE Goor
BEIJING The Netherlands
C H I N A N AT I O N A L
CONVENTION CENTER
Tel.: +31 (0)547 27 15 66
E-mail: gerdi@ipi-bv.nl
marleen@ipi-bv.nl
ITALY NORTH AMERICA GERMANY / AUSTRIA /
WWW.TOPWINECHINA.COM
Alex Lu Trevor Pease BENELUX / SWITZERLAND
Beijing Partnerworld Co. Ltd. 3726 East Ember Glow Way Arthur Schavemaker
Level 3, Yuan Ce Center Phoenix, AZ 85050 Kenter & Co. B.V.
Huang Shan Mu Dian Road USA P.O. Box 130
Chaoyang District, Beijing Tel.: +1 480 659 0578 7470 AC Goor
China E-mail: trevor.pease@khl.com The Netherlands
Tel.: +86 10 855 65 350 Tel.: +31 547 27 50 05
Mobile: +86 139 1171 8365 E-mail: arthur@kenter.nl
E-mail: alex@topwinechina.cn
FRANCE / SPAIN / PORTUGAL / PRC / SOUTH EAST ASIA AUSTRALIA / NEW ZEALAND
LATIN AMERICA / SOUTH AFRICA Mrs. Tang Tang and Mr. Xu Tian George Zhu and Alex Lu
Hamilton Pearman Beijing Partnerworld Co. Ltd. Beijing Partnerworld Co. Ltd.
or Isabelle Pearman Level 3, Yuan Ce Center Level 3, Yuan Ce Center
32 rue du 8 mai 1945 Huang Shan Mu Diand Road Huang Shan Mu Dian Road
94510 La Queue en Brie Chaoyang District, Beijing Chaoyang District, Beijing
France China China
Tel.: +33 1 45 93 08 58 Tel.: +86 10 844 67 482 Tel.: +86 10 640 66 918
Mob.: +33 6 08 31 05 75 E-mail: lixh@topwinechina.cn Mobile: +86 139 1050 9868 (China)
E-mail: hpearman@wanadoo.fr +61 406 699 408 (Australia)
E-mail: zhuxd@topwinechina.cn
Tel.: +86 10 855 65 350
Mobile: +86 139 1171 8365
E-mail: alex@topwinechina.cn
GET IN CONTACT
WITH US
PRA10/20
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