WELCOME TO COSTA RICA! - San José, Costa Rica
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¡WELCOME TO COSTA RICA! San José, Costa Rica
A SMALL COUNTRY WITH A HUGH VISION
This small country is known worldwide thanks to its people Exports from Costa Rica account for 34% of the GDP, a direct
and to its landscapes. A five-star country that offers an result of the progress made in its export offerings over the
excellent business climate due to its talent, location, product years, which today is diverse and innovative and includes
variety, democracy, natural wealth, values, culture, history greater participation from the advanced manufacturing
and education. industry and the consolidation of the agroindustry sector.
The quality of the health and education systems has Another important resource that makes Costa Rica an
positioned Costa Rica as the most competitive economy in outstanding choice is its well-being, business and sustainable
Central America (WEF, 2018). Costa Rica holds the #1 tourism industries. Tourism in Costa Rica generates over
position in English proficiency in Latin America, the #1 $3.8 billion a year (BCCR, 2018). Whether for vacationing or
position in graduates in science and mathematics and the #1 for doing business, Costa Rica stands out for its commitment
position in innovation in LATAM. All of this makes it the best to peace, having abolished its army in 1948, and for its natural
choice in Latin America for high-value foreign direct landscapes, being home to 6.5% of the world’s biodiversity
investment as per the IBM Global Locations 2017 ranking. (PNUD,2019).
¡We are pura vida!
PLACE OF THE EVENT
COSTA RICA CONVENTION CENTER (CCCR)
The 21st edition of BTM Costa Rica will be held at
the Costa Rica Convention Center (CCCR)
Architecturally inspired by Costa Rica’s biodiversity, culture and authenticity, CCCR was inaugurated on April 5,
2018.
It is located in the province of Heredia just eight kilometers (five miles) from Juan Santamaria International
Airport and ten kilometers (six miles) from San Jose center with direct access from General Cañas Highway.
Characteristics: Eco-Friendly Infrastructure:
• 5,775 m2 (62,000 sq. ft) of meeting rooms • Sustainable design
• Six conference halls with a capacity of approximately • Bioclimatic architecture
1,800 individuals • Reuses rainwater
• LED lighting and solar panels
• Main hall measuring 3.739 m2 (40,000 sq. ft) with a • Natural light indoors
capacity of approximately 4,000 individuals
• Energy saving, high-tech air-conditioning system
Culture and History
CCCR boasts unique pieces displayed in its
interior, setting it apart from other convention
centers and allowing its visitors to experience
part of the history and culture of Costa Rica.
Pre-Columbian Stone Spheres
The East Lobby is home to five pre-Columbian
stone spheres that are part of the
archaeological heritage of humanity. These
spheres represent a true example of Costa
Rican pre-Columbian art for visitors to enjoy.
Foyer
This main entrance, dubbed San Jose, features an
exquisite skylight that allows the entry of natural
light. The oval tambour alludes to the wheel of an
oxcart and fragments the light into distinct colors
that blanket the lobby and pre-function area.
Jorge Jiménez Deredia Sculptures
The center oval houses the sculpture titled
Evolución [Evolution] by sculptor Jorge Jiménez
Deredia, a national artist with a huge international
presence. The sculpture is an impressive
representation of Costa Rican modern art.
With this sculpture, Jiménez Deredia emphasizes
that as humans, our first home was a sphere: the Mural: Allegory of the Second family.
uterus. At birth, humans pass into another sphere: The figures represented, who seem to
Earth. Moreover, the sculpture implies the need to This mural from Italian artist Luciano blend into the scenery rather than stand
learn to create new spheres in life and in society in Ranuci is a work of contemporary art. out, are typical of muralism, a
order to live in harmony with others and with the Previously displayed in the former “El monumental art form that flourished in
universe. Coco” International Airport, it is Latin America—and particularly in
currently on loan from the Museum of Mexico—between 1920 and 1940.
West Foyer. Art.
The light-wood colored back wall creates the The work narrates the colonial period,
appearance of a series of waves, bringing the independence, the heroic feat of 1856,
project to human scale and softening the height of education reform at the hand of don
this ample space. The waves are created from Mauro Fernández, the Civil War of 1948
particle board and also work to soundproof the and, finally, at its edges, scenes related to
main halls from people milling about in the foyer. education, public works, agriculture and
ACCOMMODATIONS
WYNDHAM HERRADURA HOTEL
AIRPORT-HOTEL-AIRPORT
General Cañas Highway, 5 km south of Juan TRANSPORTATION
Santamaria International Airport
San Jose, 71880 1000C Free transportation is provided from Juan
Santamaria International Airport to your hotel and
vice versa. The vehicle will be properly identified
(506) 2209-9800 with PROCOMER/BTM signage.
www.wyndham.com
We recommend having your itinerary handy to
Check in: 15:00 h properly coordinate the logistics.
Check-out: 12:00 h
CROWNE PLAZA COROBICÍ SAN JOSÉ HOTEL
DRESS CODE
Sabana Norte next to La Sabana Metropolitan
Park, Mata Redonda, San José Business formal.
We recommend bringing a jacket as the halls are
(506) 2543 6000 air conditioned.
www.crowneplaza.com
Check in: 15:00 h
Check out: 12h EVENT SCHEDULE
Recommendations for Technical Visits on
September 17th:
Tours begin at 7:00 a.m. and end at 4:00 p.m.
Be on time in the lobby of your hotel at 7:00 a.m.
As times may vary depending on your tour, check
with your PROCOMER representative for the
exact time
Wear comfortable clothing
Bring an umbrella, bottle of water and jacket
Bring your passport
ABOUT COSTA RICA
51,100 km2 It has a population of It invests in education $17,645 GDP per English is the
approximately 5 and boasts a literacy capita, one of the second most
million. rate of 97.8%, the highest in the spoken language.
highest in Latin region
America.
I.CLIMATE
THE AVERAGE DRY SEASON LASTS FROM DECEMBER RAINY SEASON RUNS FROM MAY TO NOVEMBER, DURING
TEMPERATURE IN THE TO APRIL. DURING THIS SEASON, IT IS WHICH TIME IT GENERALLY RAINS IN THE AFTERNOON.
CENTRAL VALLEY IS SUNNY DURING THE DAY WITH A THE AVERAGE TEMPERATURE STAYS THE SAME
24°C (75°F). PLEASANT TEMPERATURE OF 24-25°C YEAR-ROUND.
(75-77°F) IN THE CENTRAL VALLEY.
III. ECONOMY IV. INFRASTRUCTURE
WITH BOTH SEAPORTS AND AIRPORTS, COSTA RICA IS
THE OFFICIAL CURRENCY IS THE COLON (¢). A SUITABLE LOCATION FOR EXPORTING, IMPORTING
AND TOURISM.
THE CURRENT AVERAGE EXCHANGE
RATE IS ¢590 TO $1. $ IT HAS TWO INTERNATIONAL AIRPORTS: JUAN
SANTAMARIA AND DANIEL ODUBER.
THE WORKFORCE ENCOMPASSES
THE TELECOMMUNICATIONS INFRASTRUCTURE
2.3 MILLION INDIVIDUALS. OFFERS 100% REDUNDANCY.
IN 2018, GOODS EXPORTS THERE ARE THREE REDUNDANT SUBMARINE FIBER
TOTALED $11.3 BILLION. OPTIC CABLE SYSTEMS.
IN 2018, SERVICES EXPORTS THE COUNTRY HAS MORE THAN 30 INDUSTRIAL PARKS
TOTALED $9 BILLION. AND BUSINESS CENTERS EMPLOYING OVER 77,000
INDIVIDUALS.
IT BOASTS THE FOURTH HIGHEST THE LOCATION OF LIMÓN-MOÍN PORT MAKES IT ONE
HDI IN LATIN AMERICA. OF THE COUNTRY’S MOST IMPORTANT PORTS,
GENERATING A SIGNIFICANT NUMBER OF EXPORTS
PER YEAR.
EVENT SCHEDULE
MONDAY, SEPTEMBER 16TH: 2:00 p.m.– 4:00 p.m. Forum: Global Value Chains
Arrival of international buyers
“Success Stories”
TUESDAY, SEPTEMBER 17TH: Panel: “Current Challenges in entering the
global supply chain”
07:00 a.m. – 4:00 p.m. Technical Visits.
Discover what Costa Rica has to offer by
visiting local producers. 2:00 p.m.– 4:30 p.m. Logistics Business Forum
Taste Happiness: Costa Rican Coffee Panel: Logistics Development in Costa Rica
Construction Suppliers Panel: Logistics Advantages of Algeciras Port
Advanced Manufacturing for Costa Rican exporters
Agricultural Sector
WEDNESDAY, SEPTEMBER 18TH:
08:30 a.m. – 12:30 p.m. Forum: Retail 08:00 a.m. – 08:30 a.m. Participant Registration
Experience 08:30 a.m. – 9:30 a.m. Opening Ceremony
09:30 p.m. – Noon Business Roundtable
02:00 p.m. – 6:00 p.m. Business Roundtable
“Global Retail Trends”
“Automated Traceability: A tool for retail THURSDAY, SEPTEMBER 19TH:
and consumer safety” 08:00 a.m. – Noon Business Roundtable
“The food of the future” 02:00 p.m. – 05:00 p.m. Business Roundtable
Panel: “Top trends in consumption” 06:00 p.m. – 09:00 p.m. Farewell Reception
Panel: “Retail and digital transformation”
FRIDAY, SEPTEMBER 20TH: Departure
11:00 a.m. – 3:00 p.m. Specialty Cooking of international buyers.
Experience
High-quality, healthy ingredients designed to
bring out your inner chef.
COSTA RICA:
A TREASURE TROVE
OF BIODIVERSITY
C O S T A R I C A
0,03% of the planet’s surface
6,5% of its biodiversity.
26%
OF THE NATIONAL
99%
OF ALL ELECTRICITY COMES
TERRITORY IS FROM RENEWABLE ENERGY.
PROTECTED.
IT IS HOME TO THREE UNESCO ITS GEOGRAPHIC
WORLD HERITAGE SITES: LOCATION EXPLAINS
Coco Island, Guanacaste Conservation Area and ITS NATURAL WEALTH.
La Amistad Reserve in the Talamanca Mountain Range.
SUSTAINABLE
TOURISM
The country is among the primary destinations for sustainable tourism and is known worldwide for the
tourist experience it offers.
3,016,667 TOURISTS VISITED COSTA RICA IN 2018.
9,5% OF ALL TOURISM IN 2018 WAS FOR BUSINESS OR PROFESSIONAL PURPOSES.
THE AVERAGE AMOUNT SPENT PER TOURIST IN 2018 WAS $1,104.80.
THE TOURISM INDUSTRY EMPLOYS APPROXIMATELY 211,000 WORKERS, REPRESENTING 8.8% OF THE TOTAL WORKFORCE.
TOURISM GENERATES $1.4 BILLION IN INCOME.
49.8% AND 52.8%, RESPECTIVELY).
TOURIST DEMAND IS GREATEST IN GUANACASTE AND THE CENTRAL VALLEY (
THE COUNTRY PLANS, EXECUTES AND MONITORS CERTIFICATION FOR SUSTAINABLE TOURISM (CST) PROGRAMS.
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ðɽǐðǯœðƏÁðșœȢșƨĜĜðǯǻǘCOSTA RICAN TALENT Costa Rica made the decision to invest in education, which has been free and mandatory since 1870, and the country boasts the best education system in Latin America and the 27th best system worldwide. Costa Ricans are a happy people and highly skilled laborers. Moreover, they have a desire for innovation, entrepreneurship, specialization and distinction, which is Costa Rica holds the third position in Latin America in terms of local talent retention (World Economic Forum, 2016-2017). Additionally, the country is first in Latin America in terms of the number of jobs created by Foreign Direct Investment (IBM Global Locations, 2017) and is recognized for being #1 in graduates in science and mathematics (World Economic Forum, 2017-2018).
EXPORTS
$11.312 155 2,415 4,332
TOTAL EXPORTS DESTINATIONS EXPORTERS: EXPORTED PRODUCTS:
PRIMARY SECTORS:
29% MEDICAL AND PRECISION EQUIPMENT
25% AGRICULTURAL PRODUCTS
14% FOOD INDUSTRY
6% PHARMACEUTICAL-CHEMICAL
4% METAL-MECHANIC
3% PLASTIC
3% LIVESTOCK AND FISHERYWHY DO BUSINESS,N COSTA RICA? Excellent business climate for a true Return on Investment (ROI) $17,645 GDP per capita, one of the highest in the region Preferential access to 2/3rd of the world’s GDP Significant number of FTAs Ideal access to North, South and Central America Consolidated democratic system Country is open to business, exporting more than 4,300 products to over 150 countries Variety of exports, in addition to quality and innovation in production and a strong commitment to the environment #1 exporter of high technology in LATAM 24% of Fortune 100 companies 81% of exporters are S&MEs
LONG-TERM RELATIONSHIPS ONE OF THE MOST CONSOLIDATED BETWEEN COSTA RICAN SUPPLIERS MACRO ROUNDTABLES IN LATIN AND INTERNATIONAL BUYERS AMERICA QUALITY, INNOVATION AND AN IN 2018, 4,000 BUSINESS MEETINGS AMPLE VARIETY OF PRODUCTS FOR WITH HELD WITH 300 BUYERS FROM EXPORT OVER 40 COUNTRIES
PRINCIPALES DESTINOS DE
EXPORTACIÓN | PARTICIPACIÓN DEL VALOR EXPORTADO
UNITED
STATES 39% 6% HOLLAND
MEXICO 3% 2% CHINA
GUATEMALA 5% 2% ITALY
HONDURAS 4%
6% BELGIUM
EL SALVADOR 3%
NICARAGUA 5% DOMINICAN
2% REPUBLIC
PANAMA 5%
EXPORTS PER EXPORTS PER MODE
SCHEME OF TRANSPORT
PERCENTAGE OF EXPORTED VALUE PERCENTAGE OF EXPORTED VALUE
INWARD
PROCESSING LAND
1% 19%
SEA
FREE TRADE DEFINITIVE
ZONE 48% 52%
51% AIR
26%
COSTA RICAN GOODS EXPORTS ARE KNOWN FOR BEING
SUSTAINABLE | ORGANIC | INNOVATIVE | NATURAL | TALENTEDPRIMARY EXPORTED PRIMARY DESTINATION
PRODUCTS REGIONS
PERCENTAGE OF EXPORTED VALUE PERCENTAGE OF EXPORTED VALUE
MEDICAL DEVICES: 29%
1% ASIA
EUROPEAN
BANANA 9% UNION
21% ASIA
REST OF
NORTH 1% EUROPE
44%
PINEAPPLE 9% AMERICA
THE
CENTRAL 4% CARIBBEAN
21%
OTHER SYRUPS AND CONCENTRATES AMERICA
FOR CARBONATED DRINKS 3%
SOUTH
AMERICA
2% 1% OTHERS
COFFEE BEANS 3%
JUICES AND FRUIT CONCENTRATE 2% GRAN TOTAL
TIRES 2% NORTH AMERICA 10.622,3
CENTRAL AMERICA 4.668,3
ELECTRICAL CABLES 2%
EUROPEAN UNION 2.388,6
MEDICATION 2%
ASIA 2.186,0
ELECTRICAL MATERIALS 1% THE CARIBBEAN 472,8
PALM OIL 1% SOUTH AMERICA 462,8
MIDDLE EAST 239,2
ANTISERUMS 1%
OTHERS 116,2
SAUCES AND PREPARATIONS 1%
TEXTILES AND PRODUCTION 1%
GLASS BOTTLES 1%
OTHER PRODUCTS 35%GOODS SECTORS
INDUSTRIAL SECTOR
We are a Country of Ingenious People
Costa Rica has been recognized by international rankings as the most innovative country in Latin America, demonstrated in its
dynamic and specialized industrial sector. This sector is known for its highly competitive products in terms of quality from
several subsectors, including jewelry and personal care products, construction products, such as interior and exterior paints,
and metalworking.
The country leads in terms of sophisticated production processes and is known as a consolidated industry that operates at a
high level of complexity, has an ample variety of manufactured products and is highly dynamic.
Costa Rica is actively positioning itself as a key supplier for the aerospace and medical device industries, while innovating in
terms of chemical, natural and pharmaceutical products for use worldwide.
Costa Rica’s industrial sector boasts the following certifications: ISO 9001, ISO 13485, TS 16949, AS 9100, FSC, Carbon Neutral
and GMP.
PRIMARY PRODUCTS
Construction: Wood: raw Metals: precision, Medical Devices: Fashion: footwear, accessories,
supplies and material stamping, prosthesis, jewelry (handmade and
machinery lamination and medication, etc. industrial)
extrusion
Plastics: Electronics: Pharmaceuticals Clúster Home, office, decoration:
lamination, electric and personal care: Aeroespacial: furniture, cleaning, decoration
stamping, engines, PC medication and cadena de (handmade and industrial)
extrusion, etc. boards, etc. beauty suministro
Aerospace Cluster:
supply chainNOTEWORTHY ASPECTS
Costa Rica holds the #1 position in Central America on the Global Competitiveness Report (WEF, 2018). The country
is known for being:
#1 exporter of #1 exporter of #2 in availability
medical devices per high technology of engineers and scientists
capita and second largest in industrial products in Latin in Latin America
LATAM (PROCOMER, 2019) America and #4 in the world (PROCOMER, 2019)
(Banco Mundial) (PROCOMER,
2019)
Birthplace of #1 in local
state-of-the-art supplier quality (FEM,
plasma engine 2016-2017)
technology, built by
ADASTRA ROCKET for space
travelGOODS SECTORS FOOD INDUSTRY “Taste the Joy” Over seventy years of experience has given Costa Rica’s food industry the knowledge, innovation and best practices necessary to export culinary specialties. Filled with positive energy and accompanied by the highest quality standards and state-of-the-art technology, Costa Rica’s food products are recognized for their distinction and selectivity. Costa Rican food items are targeted for niche markets that. seek healthy, sustainable lifestyles and at lovers of ethnic fusions and explorations. Costa Rican companies operate under the strictest of standards, including ISO 9001, Kosher, HACCP, FDA, Carbon Neutral, FSSC22000 and Organic, among others, ensuring the country’s commitment to quality, health and the environment. TOTAL EXPORTS 2018: $1.596 MILLION MARKETS: CHINA, MEXICO, HOLLAND, USA, ETC. PRIMARY EXPORTS: Juices and fruit Meat: premium Coffee: Costa Jelly, jam and Tilapia: concentrates: cuts and Rica’s golden fruit preserves: production and delicious, sweet carcasses bean, a quality variety and export flavor product nutritional value Tuna: gourmet and Sugar: production Heart of palm: Bakery and Sauces, condiments and premium canned technologies, high value-added pastries: sweet and canned vegetables: 2nd tuna, as well as quality products products savory, frozen, largest exporter in Latin sardines and other gluten-free, etc. America and the Caribbean seafood and the 1st for tomato sauce
NOTEWORTHY ASPECTS
Costa Rica is home to six of the 35 largest food processing companies in the world.
#1 in production #1 exporter of carbon #1 exporter of
process sophistication in neutral coffee in the world
(PROCOMER, 2019)
pineapple in the world
(PROCOMER, 2019)
Latin America
#1 exporter of fruit #2 exporter of #3 exporter of
juice in Central America
(PROCOMER, 2019)
canned heart of palm banana in the world
in the world (PROCOMER, (PROCOMER, 2019)
2019)GOODS SECTORS
AGRICULTURAL SECTOR
Naturally Delicious
Costa Rica is renowned for coffee and bananas, and over time has varied its exports to include a variety of innovative,
differentiated, value-added, fresh, exotic, sustainable and modern products. The agricultural sector has managed to develop a value
chain, with fair trade and biotechnology applied to agriculture.
The country produces quality fresh fruits, vegetables, roots and tubers year-round. Among the most noteworthy, exotic products
are aloe vera, mangosteen and rambutan, as well as organic coffee, banana, cocoa, orange, pineapple and sugar.
The naturally delicious flavor and sweetness are the direct result of the country’s diverse topography and multiple microclimates,
as varied as Costa Rica’s natural beauties and globally recognized protected areas.
The country boasts an extensive variety of plants, which includes dracaenas, fig trees, crotons and bromelias. Some of the most
notable flowers include the lobster-claw, laceleaf, ginger flower, bird of paradise, orchids, lily and more.
Most companies and products have been certified under international standards such as Global GAP, Carbon Neutral, Rainforest
Alliance, HACCP, etc.
TOTAL EXPORTS 2018: $2.818 MILLION
MARKETS: SPAIN, ITALY, USA, UNITED KINGDOM, ETC
PRIMARY EXPORTS:
Pineapple: Banana: Cantaloupe: Yucca: can be cooked in a variety of ways and is available
recognized sweet taste sweetness, aroma year-round. The root is rich in vitamin K, which is known to
worldwide for its and color and color protect the bones and prevent the onset of osteoporosis
quality and flavor
Watermelon: Tomato: a product associated Chayote: contributes to weight loss; the Papaya: “Pococí” papaya
contains 93% water with several health benefits, chayote has very few calories and a hybrid, a variety adapted
and a very low caloric including a reduced risk of significant amount of fiber, an ideal to Costa Rica’s climate
index heart disease and cancer combination for losing weight and
lowering cholesterolNOTEWORTHY ASPECTS
#1 exporter of #1 exporter of #3 exporter of
golden pineapple in fruits, vegetables and banana in the world
the world (PROCOMER, juices in Central America (PROCOMER, 2019)
2019) (PROCOMER, 2019)
#1 supplier of roots More than
and tubers in the United States
(PROCOMER, 2019)
1,200 species of
orchids (PROCOMER,
2019)IMPORTANT CONTACTS Red Cross Main Office Phone: +506 2542 -5000 Address: Calle 8, Avenida 14, Distrito Hospital, San José 10103, Costa Rica Other indications: 200 meters south, 50 west of Parque la Merced, San Jose Emergency number: 911 Ministry of Public Safety Main Office Phone: +506 2586-4000 Address: Barrio Córdoba, San José, across from Liceo Castro Madriz PROCOMER Escazú, Próspero Fernández Highway, west side of Hospital Cima, Plaza Tempo, 3rd floor PO Box: 1278-1007 Phone: 2505-4700 Hospital México Address: Across from General Cañas Highway, adjacent to Juan Pablo Segundo Bridge, La Uruca, San José Phone: Switchboard 2242-6700 Hospital San Juan de Dios Address: Avenida cero (Paseo Colón), adjacent to the National Children’s Hospital, San Jose Phone: Switchboard 2547-8000 Hospital CIMA San José Address: Próspero Fernández Highway, San Jose, San Rafael Phone: 2208-1000
RESTAURANTS IN
THE AREA:
Saúl Bistró Taj Mahal
22347936
300 meters east of Santa Teresita Church, Barrio 22283012
Escalante On the old road to Santa Ana
Los Anonos Hard Rock Café San José
2-2280180 22099800
San Rafael, Escazú 5 km south of Juan Santamaria International Airport,
Hotel Wyndham Herradura
Jazz Café
22884740 Silvestre
Escazú, west side of Confort
2253301
Churrascaría Fogo Brasil Calle 3, Avenida 11, Barrio Amón
2-2481111
100 meters east of the Nissan Agency, La Sabana
Le Monastere
22288515
1.8 km from Paco Mall, Escazú1-DAY TOUR
RECOMMENDATIONS
Tortuguero National Park: Monteverde Cloud Forest:
Located in northeastern Costa Rica, it is known for Located in Puntarenas province, it is known
protecting the most important nesting grounds of worldwide as a wildlife paradise.
green sea turtles in the Western Hemisphere. Climate: Average temperatures range from 8-20°C
Climate: Average temperatures range from 25-30°C (46-68°F)
(77-86°F) Eco-Friendly Destination: Home to 2.5% of the
Eco-Friendly Destination: Protects Costa Rica’s world’s biodiversity
flora and fauna Contact: +(506) 2645-5122 Monteverde Cloud
Contact: +(506) 2709-8086 Sector 4 Forest Biological Reserve
Administration, Esquinas
Arenal Volcano National Park:
Manuel Antonio National Park: Located in San Carlos, this natural wonder is
Located in the canton of Quepos, province of known as one of the most beautiful active volcanos
Puntarenas, the park marries the magic of the in the world.
beach with Costa Rica’s rainforest. Climate: Average temperatures range from 21-27°C
Climate: Tropical rainforest (70-80°F)
Eco-Friendly Destination: Flora and fauna species Eco-Friendly Destination: The area is important
in danger of extinction for the conservation of local water resources
Contact: +(506) 2777-9797 Manuel Antonio Contact: +(506) 2479-7512 La Fortuna Chamber of
Chamber of Tourism, Quepos, Aguirre TourismPHONE:(506) 2505-4700 / 800-PROCOMER | INFO@PROCOMER.COM | WWW.BTMCR.COM
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