Media Kit 2018 - Cowboys and Indians Magazine
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THE PREMIER MAGAZINE OF THE WEST media Kit 2018
welcome
home
C&I ’S READERS ARE QUALIFIED, DECISIVE, AND LOYAL TO
OUR BRAND AND OUR PARTNERS. THEY CONSIDER THE ADS
TO BE AS VISUALLY APPEALING AND INTERESTING AS THE
EDITORIAL CONTENT — A TRUE TESTIMONY TO THE QUALITY
AND RELEVANCE OF OUR ADVERTISERS.
A Celebrated Lifestyle Magazine And So Much More
Millions of readers. The greatest stories, visuals, events,
and destinations of the American West. Advertising
as appealing and relevant as its editorial content.
Welcome to Cowboys & Indians.
Let us showcase your brand in the pages of the most authoritative and artfully
designed Western lifestyle media product in existence. Get in front of our ever-
growing audience of the most passionate, active, and loyal Western enthusiasts.
They pore over the pages of every issue of C&I, spending time with our award-
winning editorial content and searching out hot brands and products to buy.
A beloved title celebrating its 25th anniversary this year, C&I also offers powerful
digital platforms that give partners additional ways to showcase products and
services to the people who want them the most.
We’ve done the research: Our readers are frequent shoppers, travelers, and
collectors. They immerse themselves in our print pages and are engaged online,
whether visiting C&I’s website or checking in daily on our bustling social media.
No other magazine or media product in the Western lifestyle market has the
authority, reach, and active readership of C&I.
By joining us, you will extend your reach beyond current geographic limitations,
connect your brand to the quality production of Cowboys & Indians, and engage with
your target audience organically.
Keep reading to find out more about why C&I’s crowd should become yours. We
can’t wait to hear from you.
THE PREMIER MAGAZINE OF THE WEST
MAGAZINE THE MAGAZINE
CIRCULATION: With a readership of more than 300,000
and readers spending an average of an hour
170,000
and a half looking at each issue, it’s no
wonder we get regular feedback from so
many folks who collect every C&I rather
than tossing it.
3 MILLION THE WEBSITE
MALE/FEMALE
READERSHIP: Visits to cowboysindians.com reach 2
million per year with 1.5 million unique
48% / 52% Between the magazine, weekly e-newsletter, website, and active social media platforms, the
C&I brand is reaching an average audience of close to 3 million per month.
visitors.* And our digital footprint
continues to grow as C&I online delivers
dynamic web-exclusive stories, celebrity
interviews, and best-of-the-West features
across web, social, and mobile.
our
U.S. READERSHIP BREAKDOWN
audience AVERAGE AGE: SOCIAL MEDIA
51
Our audience is your audience. Not only do we have a large following, we have the With a growing fan following of
right kind of following for your increased success. Our subscribers and newsstand more than 400,000 on social media,**
buyers invest a substantial amount of money each year in their passion for the Western our active followers are the best brand
lifestyle. They are willing to pay more for the quality and authenticity of C&I. Case in loyalists around. They stay engaged
point: According to the 2016 Alliance for Audited Media reports, C&I’s subscribers across Facebook, Instagram, Twitter, and
pay a significantly higher than average price for single copies and subscriptions. And One quarter of our audience is Pinterest.
even though our newsstand price is one of the highest, our ratio of newsstand copy WEST 30% | SOUTHWEST 30% | MIDWEST 17%
between the ages of 25 and 44.
sales to total circulation far exceeds all other titles. SOUTHEAST 17% | NORTHEAST 6%
WEEKLY
AVERAGE E-NEWSLETTER
We have on average 100,000 subscribers who
HOUSEHOLD INCOME: rely on our weekly e-newsletter, The Post, for
exclusive web content, celebrity interviews,
$127,000 new music playlists, recipes, giveaways, movie
previews, and Western shopping.
*Source: Google Analytics 2017
**Source: Sprout Social 2017
social media
C&I’s social media followers are active,
On average, C&I readers spend affluent, and adventurous. They stay
90 minutes with each issue! plugged in while on the go, taking in the
latest and greatest fashions, destinations,
WE’RE IN POWERFUL
entertainment, and events in the West.
The average C&I reader
has been enjoying the
publication for 5.7 years. THE RIGHT PLACES NEWSSTAND SALES FACEBOOK
We distribute where your customers spend their time. With a lineup of A-list celebrities, C&I captures the @COWBOYSINDIANS
C&I can be found at nearly 100 events every year. Just attention of tens of thousands of readers each issue C&I’s Facebook channel is our largest social
3 out of 4 readers visited to name a few: We have copies at art auctions in Coeur who pick up single copies at the $6.99 cover price. marketing platform. We have a following of more
D’Alene and Jackson Hole and at Prix De West and Although C&I’s single-copy price is one of the highest than 340,000, which gives us an edge over our
an advertiser’s website. competitors. We post several times a day, sharing
Brian Lebel’s Show and Auction. We’re at rodeos from of all audited titles, the magazine’s ratio of single-copy
Calgary down to Cheyenne and, of course, the Wrangler sales to total circulation far exceeds all other titles. entertainment exclusives, celebrating important
National Finals Rodeo. Find us at fashion events and historical milestones, and touting must-attend events.
95% took action as a result markets in Denver and Dallas, and at home interiors and
gift shows in Las Vegas and High Point. Don’t forget
of reading C&I. unique events like the Dallas Safari Show and the Santa
Fe Indian Market. And year-round, you can find C&I INSTAGRAM
in some of the finest hotels and resorts in the country. @COWBOYSINDIANSMAGAZINE
C&I’s circulation is audited Instagram is a breakout social marketing platform for
our C&I digital audience — we’re at close to 30,000
by the Alliance for Audited followers and growing. We share daily posts capturing
Media (the “AAM”).
IMPRESSIVE, UNIQUE the latest fashion trends and accessories, behind-the-
scenes photo shoots, beautiful Western photography,
SUBSCRIPTION SALES
rich archival C&I content, and much more.
C&I delivers highly knowledgeable
and engaged subscribers who have
Our subscribers value the magazine. Unlike most titles,
a unique appreciation of the active 100 percent of C&I subscribers buy directly from the PINTEREST
lifestyle. Our readers are also magazine, not through agencies selling at tremendous @COWBOYSINDIANS
discounts. Cowboys & Indians invests significant dollars each C&I’s Pinterest page, followed by more than
extremely loyal to our advertisers. 30,000, sets trends by showcasing Western fashion,
year soliciting a passionate Western-lifestyle enthusiast
Both subscribers and newsstand who is willing to pay for quality and authenticity. accessories, home interiors, festive food and cocktail
readers are frequent spenders and recipes, and much more. Followers often repin our
shoppers who look to C&I to content to their own boards.
showcase the products
that fit their lifestyle.
TWITTER
@CI_MAGAZINE
C&I’s Twitter page boasts more than 14,000
followers, and it’s a place where we regularly interact
with the celebrities who appear in our magazine.
*Source: TouchPoint Research
Reader Survey 2015
what’s in the magazine? what’s in the magazine?
FEBRUARY/MARCH APRIL MAY/JUNE JULY
Annual Photography Issue Spring Fashion Best of the West Issue 25th Anniversary Issue
Readers’ greatest photo submissions and profiles Beautiful styles and apparel from our Fresh bite-size takes on travel, food, fashion, home décor, We look back on a quarter century of C&I with
of renowned Western photographers. partners’ collections and beyond. history, and entertainment in the American West. extra special content, interviews, and retrospectives,
Fests of the West Great Adventures and Gear Equine Life and Culture for a highly collectible issue.
A look at music and arts festivals kicking off in the spring. Ways to take Western travel to the extreme and suggestions Special content devoted to the beauty Summer Travel
for the best gear to bring on the outings. and importance of horses. Recommendations for short and epic trips around the West.
SPACE MATERIALS ON SALE SPACE MATERIALS ON SALE SPACE MATERIALS ON SALE SPACE MATERIALS ON SALE
November 17, 2017 November 22, 2017 January 23, 2018 January 5, 2018 January 12, 2018 March 6, 2018 February 23, 2018 March 2, 2018 April 24, 2018 April 13, 2018 April 20, 2018 June 12, 2018
AUGUST/SEPTEMBER OCTOBER NOVEMBER/DECEMBER JANUARY 2019
Native and Western Art Fall Fashion Holiday Gift Guide Western Home and Design
Historical and modern artists and works are celebrated, whether Beautiful styles and apparel from our Recommendations for the cowboys, the cowgirls, the kiddos, Spotlights on the different décor styles
displayed in galleries or available for collecting. Also, previews of partners’ collections and beyond. the home, stocking stuffers, and more. and trends around the West.
the Western Design Conference and Santa Fe Indian Market. Taste of the West Shopping and Rodeo at Wrangler NFR New Year, New Entertainment
A special package highlighting bites, cocktails, recipes, chefs, and A preview of the star-studded Las Vegas event with looks We recommend upcoming films, books, shows,
foodie trends from all over the region. at the rodeo and the entertainment offerings. music, and art events.
SPACE MATERIALS ON SALE SPACE MATERIALS ON SALE SPACE MATERIALS ON SALE SPACE MATERIALS ON SALE
May 25, 2018 June 1, 2018 July 24, 2018 July 6, 2018 July 13, 2018 September 4, 2018 August 24, 2018 August 31, 2018 October 23, 2018 October 5, 2018 October 12, 2018 December 11, 2018
ANNIVERSARY FASHION HISTORY NATIVE ART & HOME ENTERTAINMENT FOOD & SPIRITS TRAVEL RANCH & RODEO
IN EVERY The 25th anniversary
year will play a big part in
Find stunning looks
and accessories from the
Live the legends, experience
the developments, and meet
Explore Native American
culture as it is
Surround yourself with
works from top galleries
Get closer to modern
stars of screens big and
Tuck in for some of
the finest food and wine,
Explore natural scenic
beauty, bucket-list
From action-packed arenas
to homes on the range, we
ISSUE
every issue, from special greatest Western and the colorful characters that remembered, honored, and and beloved artists, and small, and rediscover the brews and spirits, itineraries, and offer unique stories and
giveaways to fun lists from Native American brands shaped the West. experienced today. step inside grand homes classics of the golden age dining destinations, life-changing adventures. characters who live the
years of great content. and designers. and ranches. of westerns. and gourmet recipes. authentic Western lifestyle.
SOCIAL MEDIA
Regular posts on readers’
and editors’ thoughts and
memories of 25 years
of C&I.
DISPLAY AD RATES SPONSORSHIP
C&I offers valuable support to
Frequency 1X 3X 6X 8X our partners for web and social
JULY ANNIVERSARY ISSUE
media sponsorships throughout
Full Page $5,548 5,272 4,995 4,763 the year. We will customize a
sponsorship program across our
In addition to the celebratory callouts in all 2018 issues, the July edition of 2/3 Page 4,492 4,217 4,047 3,915 digital platforms that will align
C&I will mark our official silver anniversary with looks back at our greatest past
1/2 Page 4,052 3,809 3,655 3,527 and enhance your marketing goals
editions and cover stars. You’ll see reader favorites Tom Selleck, Kevin Costner,
1/3 Page 3,087 2,901 2,785 2,684 and reach our loyal C&I audience.
Robert Duvall, Chris Pratt, Denzel Washington, Brad Pitt, Wes Studi, Sam
Elliott, Reba McEntire, Miranda Lambert ... the list goes on. 1/4 Page 2,503 2,418 2,312 2,228
WEBSITE AD
Cover 2 6,630 6,434 6,110 5,824 RATES
our
Cover 3 5,834 5,659 5,490 5,325 Ad Sizes CPM Rate
Cover 4 7,956 7,717 7,484 7,266 Half Page $30
Super Leaderboard $30
Spread and billboard pricing available upon request.
Special positions require a 15% charge to rate. All rates net. No charge for bleeds. Leaderboard $20
X means frequency of insertion. Medium Rectangle $20
25th year
Mobile Leaderboard
(Recommended for mobile optimization.)
DEADLINES CPM (per thousand impressions)
20,000 minimum impressions — run of site.
Issue Space Materials On Sale E-NEWSLETTER
AD RATES
February/March November 17, 2017 November 22, 2017 January 23, 2018 Ad Sizes Rate
Nobody celebrates a birthday quite like Cowboys & Indians. We’ve put together special issues April January 5, 2018 January 12, 2018 March 6, 2018
for each of our 10-, 15-, and 20-year celebrations, and all three of those issues rank highly Leaderboard/Footer $350
among our all-time top sellers. The 25th Anniversary edition will be bigger and better than May/June February 23, 2018 March 2, 2018 April 24, 2018
ever, with a wealth of commemorative content and an appeal beyond our regular subscriber July April 13, 2018 April 20, 2018 June 12, 2018 Medium Rectangle $250
and single-copy bases. Every other issue in 2018 will have special anniversary content, as August/September May 25, 2018 June 1, 2018 July 24, 2018 Sponsored Content $500
well, so this is definitely the year to become part of the C&I family.
October
November/December
July 6, 2018
August 24, 2018
July 13, 2018
August 31, 2018
September 4, 2018
October 23, 2018 DEADLINES
Space and Materials Deadline two
January 2019 October 5, 2018 October 12, 2018 December 11, 2018 weeks prior to Start Date.
25 THINGS GIVEAWAYS CONTACT C&I ADVERTISING
Entertaining lists in every Visit cowboysindians.com/advertise or contact Keely Junot, advertising coordinator,
Chances for readers
issue to coincide with at 214.239.6964, fax 214.750.4522, or email kjunot@cowboysindians.com.
to win products, trips,
the anniversary, focusing
and more in every
on film, travel, music,
issue of 2018.
fashion, and more. THE PREMIER MAGAZINE OF THE WEST
6688 N. Central Expressway, Suite 650, Dallas, TX 75206
214.750.8222 | fax 214.750.4522
cowboysindians.com
PHOTOGRAPHY: (FIRST SPREAD) JOHN E. TRABUCCO,
(SECOND SPREAD) JIM CUNNINGHAM, HANS WATSON, WILD AND LONESOME BY VIC PAYNE, PARADIGM STUDIOS, BEN GARRETT
(THIRD SPREAD) KELSEY WHITE
(FOURTH SPREAD) EDITORIAL CALENDAR PHOTOGRAPHY: (FEBRUARY/MARCH) ROLAND TAYLOR, (APRIL) PARADIGM STUDIOS,
(MAY/JUNE) SALLY HANRAHAN, (JULY) D. BRENT YOUNG, (AUGUST/SEPTEMBER) THE GIFT BY VIC PAYNE, ELIJAH COBB PHOTOGRAPHY,
(OCTOBER) AARON DOUGHERTY, (NOVEMBER/DECEMBER) PARADIGM STUDIOS, (JANUARY) DANIEL NADELBACH
(FOURTH SPREAD) ADAM BEACH: JASON MYERS, TOM SELLECK: ROBERT LYNDEN, SAM ELLIOTT: W. BEN GLASS, KEVIN COSTNER: W. BEN GLASS
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