Fundraising KIT - Dolly's Dream
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DO IT FOR
DOLLY DAY
Fundraising
KIT
A letter from
TICK AND KATE
Our world turned upside down on January 3, 2018.
At the beginning of 2018, we were devastated by the untimely loss of our 14 year old, Dolly.
Dolly was the victim of relentless bullying. No parent should have to feel the pain and the loss
of their child in this way.
To us, our “Doll” was perfect. Funny, caring, cheeky, energetic and loving. She was a pocket
rocket with a sunbeam of a smile and the gentlest of souls. She always looked for the good in
people and situations.
We were unprepared for the overwhelming support shown by the Australian community
following Dolly’s death and are eternally grateful for the way we have been cared for by our
“tribe” - old and new. It is this tribe that gives us the strength and encouragement to take the
next step with Dolly’s Dream and start to actively work to change systems, procedures and
conversations around bullying.
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Dolly’s Dream, proudly brought to you by the Alannah & Madeline Foundation (ABN 96 514 115 810) in conjunction with Kate and Tick Everett.
“Dolly, my beautiful baby,
you were always destined
for great things. With
your death it falls on us to
ensure your story becomes a
powerful catalyst for change.
Your legacy will be one of caring
and kindness. Love Mum.”
Kate Everett
Who we are
& OUR MISSION
Established in Dolly’s memory by her parents, Kate and Tick
Everett and her sister Meg, Dolly’s Dream will act as a voice
for those who cannot speak for themselves and work to
create change. Our work has already begun with:
· the introduction of Dolly’s Law into NSW - imposing tough
penalties for cyber bullies
· co-funding the NT and QLD Governments’ introduction of eSmart
schools to reduce bullying
· helping by telling our story to prevent lives being lost to bullying
· contributing to the QLD Government’s Anti-Cyberbullying
Taskforce
· providing expert advice to schools and parents on bullying
· presenting the first Dolly’s Dream cyber safety workshop in
Katherine.
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Dolly’s Dream, proudly brought to you by the Alannah & Madeline Foundation (ABN 96 514 115 810) in conjunction with Kate and Tick Everett.
What is
DO IT FOR DOLLY DAY?
Do It For Dolly Day is an initiative which aims to extend the Dolly’s Dream
message in the community and build on the support available for those impacted
by bullying.
We want to continue raising awareness regarding the issue of teenage bullying as
well as provide support and deliver educational resources for parents whose kids
may be engaging in or subject to bullying.
This Do It For Dolly Day on Friday 10 May 2019 join us to commemorate and
celebrate Amy ‘Dolly’ Everett in the following ways:
• express your ‘True Blue’ spirit by wearing or decorating in Blue
• participate in a fundraising activity (We have heaps of ideas on page 6)
• show kindness at school, in your neighbourhood, or at work.
Here are some ideas:
At school:
• invite someone playing alone to join in your game
• thank your teacher with a picture you have drawn
• make friends with someone new at your school
• make a kindness note or letter for a friend.
At home:
• tell your family how much you love them
• clean your room without being asked
• tell a joke
• watch someone else’s favourite TV show with them.
There are so many ways to be kind to others, you are only limited to your
imagination. For more inspiration, go to www.pinterest.com.au
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Dolly’s Dream, proudly brought to you by the Alannah & Madeline Foundation (ABN 96 514 115 810) in conjunction with Kate and Tick Everett.
9 easy steps
TO FUNDRAISE
1 YOUR STORY
Why do you want to support Dolly’s Dream
and help to prevent lives being lost to
bullying ? Your story is unique and by
sharing it you can connect with others for 6 MAKE IT OFFICIAL
support. You might choose to set up your very own online
fundraising page to track donations associated with
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your activity. This is also a great way to share your
THE ACTIVITY motivations for supporting Dolly’s Dream.
What are your passions or hobbies? Check
out our fundraising ideas in this kit for
7 GET SOCIAL
some inspiration. Remember to keep it fun Promotion is key to a successful fundraiser. Consider
and the simplest ideas are often the best! creating a Facebook event or using this platform and
other social media channels to spread the word
3 SET YOUR GOALS
about your activity. Remember to always include the
link to your fundraising page (if you have one) when
posting your updates.
What would a successful fundraiser look
like? What is your fundraising target? Don’t
be afraid to aim high, you’ll be surprised at
8 FUN-DRAISE
the amazing generosity you’ll receive from The time has finally come for your fundraiser to
your family and friends who will want to come to life! Don’t forget to thank people
support your cause. personally for their donations, especially via social
media as this will encourage others to donate as
4 TIME TO PLAN well. We would love to share your fundraiser with
our supporters too, so make sure you recruit
Plan the logistics of timing and location someone to take photos on the day!
that will give you the best opportunity for a
successful fundraiser. The more time you
have to plan and promote, the better!
9 CONNECT WITH US
We can’t wait to hear how you went! The week after
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the event, please contact us and send photos to
YOUR NETWORKS fundraise@dollysdream.org.au
Map out your connections to see how far you
can promote your activity for support, both
online and offline through colleagues,
friends and family as well as advertising to
your local community.
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Dolly’s Dream, proudly brought to you by the Alannah & Madeline Foundation (ABN 96 514 115 810) in conjunction with Kate and Tick Everett.
Social media
TIPS
SAY THANKS
Very simple, but so important! When people
donate to your page, thank them – either by
TIMING posting a status update and tagging them, or
Evidence tells us that the most popular posting on their page. That way people feel
times for people to check their social happy that they’ve been acknowledged and
media accounts is after 5pm during the the post will remind others to donate.
week, on Saturday mornings as well as
Saturday and Sunday evenings. You can THERE IS SUCH A THING AS
view your accounts statistics to see the
best times to engage with your online
OVERDOING IT
Depending on what stage you are at with
community.
your campaign, don’t over-post or you may
have the opposite effect than intended. We
DIRECT MESSAGING wouldn’t recommend posting any more than
Don’t be afraid to directly message or twice a week when asking for donations –
email people especially those in your inner unless you are doing it in a very entertaining
circle or those that show interest in the way!
cause. You’re likely to get much better
result from a direct message than a general
post. POST EVENT
Don’t forget about making the most of your
post-event momentum. Keep your
MIX UP THE CONTENT fundraising page open for at least two weeks
Ensure your posts have a direct ask for
after your event and chase up those
support and show how their donation will
donations that were promised to you all
make a difference in the lives of children
those weeks ago.
affected by bullying and cyber bullying.
DON’T FORGET THE LINK KEEP IN TOUCH
If you’re fundraising online always include Let us know what you’re up to! Make sure
the direct link to your page when you tag Dolly’s Dream on any activity using
referencing your campaign or event. Facebook, Instagram or Twitter.
HASHTAGS
#doitfordollyday
#dollysdream
#dollysdreamaustralia
#dollysdreamfundraiser
#speakevenifyourvoiceshakes
#stopbullyingnow
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Dolly’s Dream, proudly brought to you by the Alannah & Madeline Foundation (ABN 96 514 115 810) in conjunction with Kate and Tick Everett.
A - Z Fundraising IDEAS
for DO IT FOR DOLLY DAY
Be inspired by these ideas.
The sky’s the limit, so get creative!
• Afternoon tea • Egg and spoon race • Online fundraising page
• Art exhibition • Face painting • Picnic day
• Bake-off • Fashion parade • Quiz night
• BBQ at local sports club, • Gold coin day • Riding competition
supermarket or school • Golf day/tournament • Silent auction
• Cupcake day/cake stall • Garden party • Teachers vs students challenge
• Comedy night • High tea • Talent quest
• Car wash • Hat day • Treasure hunt
• Camp draft • Jump rope challenge • Trail ride
• Concert • Karaoke competition • Uniform free day
• Corporate-matched donations • Ladies night in/out • Walk-athon
• Dye or shave your hair/beard • Luncheon • Yoga-athon
• Dress up party • Live auction
• Donation tin at register • Lawn bowls day
• Dinner party • Lemonade stand
• Dog wash • Lollies in jar guessing game
• Dance-off • Morning tea office fundraiser
• Movie night
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Dolly’s Dream, proudly brought to you by the Alannah & Madeline Foundation (ABN 96 514 115 810) in conjunction with Kate and Tick Everett.
Fundraising boosters
TIPS & TRICKS
LET PEOPLE KNOW! Send a link and a blurb to your family and friends
about why you are fundraising and encourage them to donate to your
campaign.
Show them you are serious by MAKING A DONATION yourself, and then
encourage your friends, family and colleagues to do the same. All
DONATIONS OVER $2 are tax deductible.
Make sure your fundraising is well planned and give yourself plenty of time
to PROMOTE YOUR ACTIVITY through the channels that your network and
supporters use the most (e.g. school newsletter, intranet, email, social media,
local paper, local radio station or text).
Never underestimate the power of a ‘THANK YOU’! It’s so important to show
how grateful you are to your supporters for their donations, big or small.
When you thank them on your social media, it will encourage others to
donate also.
Social media, emails and media are great ways to SHARE YOUR STORY and
remind people why you are fundraising for Dolly’s Dream. Remember to
include the link to your fundraising page whenever you are sharing your
story!
Reduce costs for your activity. Consider approaching businesses for goods,
services or vouchers that you can use to raise funds as prizes or as raffle
items. Dolly’s Dream can provide a letter of authority to fundraise for this
activity.
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Dolly’s Dream, proudly brought to you by the Alannah & Madeline Foundation (ABN 96 514 115 810) in conjunction with Kate and Tick Everett.
Well done!
You’ve helped raise
vital funds and
awareness to support our
work protecting
children to help prevent
lives being lost to bullying.
Banking your
FUNDRAISING MONEY
We can’t wait to hear how you went, so please contact the Fundraising team the
week after your fundraiser. All donations will need to be deposited or sent to
Dolly’s Dream within two weeks of the end date of the activity.
If payment is being made by direct debit, please use your name/business/school
as a reference.
Bank details:
Account Name: Dolly's Dream Account
BSB: 083-004
Account Number: 98 827 4318
Donations over $2 are tax deductible only if the donor did not receive anything in
return such as a ticket, gift or prize.
We send our HUGE thanks to you and everyone involved who is championing our
cause and raising vital funds and awareness in support of Dolly’s Dream.
We hope you choose to support us again in the future!
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Dolly’s Dream, proudly brought to you by the Alannah & Madeline Foundation (ABN 96 514 115 810) in conjunction with Kate and Tick Everett.
Our brand
GUIDELINES
Please contact fundraise@dollysdream.org.au if you wish to use any Dolly’s Dream logos
when promoting your fundraiser.
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Dolly’s Dream, proudly brought to you by the Alannah & Madeline Foundation (ABN 96 514 115 810) in conjunction with Kate and Tick Everett.Our brand
GUIDELINES
Please read through the following guidelines in preparation for your
fundraising activity for Dolly’s Dream.
NAME USAGE
• Please note that we are called Dolly’s Dream. Please do not add the word foundation or
charity when referring to Dolly’s Dream.
• In naming your event/activity, please do not use Dolly’s Dream in the title, however the
fundraising event/activity may be promoted as “proudly supporting Dolly’s Dream” or
similar approved wording.
• Please identify Dolly’s Dream as the “beneficiary” or “fundraising partner” of your
fundraising event/activity.
• Please seek prior approval for any promotional materials (printed or electronic) or
advertisements associated with the fundraising event/activity that use Dolly’s Dream
name or logo.
LOGO USAGE
• Please seek prior approval from Dolly’s Dream for the use of the Dolly’s Dream logo
and/or name on any materials or products.
• Permission for corporate partner logo use will need to be approved between the
Fundraiser and Dolly’s Dream, especially if the use of the logo is for marketing activities
associated with another brand; and a minimum corporate partnership donation may be
requested.
• If logo usage is approved, Dolly’s Dream will provide a high-resolution version of the logo.
Please do not copy it from other sources or modify it in any way.
PHOTOS & IMAGE USE
With regards to the use images of Amy “Dolly” Everett:
• please only use images supplied by the Dolly’s Dream fundraising team
• the image may not be manipulated in any way or have text placed over it.
• the use of the “Akubra” Dolly - as a young girl wearing an Akubra hat - image is
copyrighted and is not permitted.
SOCIAL MEDIA
• Please do not call any social media for your fundraiser Dolly’s Dream or Do it for Dolly or
any variation on this e.g. "doin it for Dolly"
• Please promote your fundraising event/activity as “proudly supporting Dolly’s Dream” or
similar approved wording
• Please tag Dolly’s Dream @dollysdreamaustralia and use the hashtags #doitfordollyday
#dollysdream on all posts relating to the Fundraising event.
We thank you for your understanding and your support!
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Dolly’s Dream, proudly brought to you by the Alannah & Madeline Foundation (ABN 96 514 115 810) in conjunction with Kate and Tick Everett.Social Media
TAGGING
When it comes to spreading the word, social media is where it’s at.
So when you are posting about your event make sure to include the following.
Tag @dollysdreamaustralia on Instagram and Facebook
USE THE HASHTAGS:
#doitfordollyday
#dollysdream
#dollysdreamaustralia
#dollysdreamfundraiser
AND IF APPROPRIATE:
#speakevenifyourvoiceshakes
#stopbullyingnow
dollysdreamaustralia
PLEASE DON’T USE
#dollysdreamfoundation
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Dolly’s Dream, proudly brought to you by the Alannah & Madeline Foundation (ABN 96 514 115 810) in conjunction with Kate and Tick Everett.Fundraising
TERMS & CONDITIONS
We know you’re excited to start fundraising, but before you start planning
it’s important to read through the guidelines below.
MISSION & VALUES RESPONSIBILITY FOR THE ACTIVITY
Fundraising activities should be aligned with the Any fundraising activity is the fundraiser’s full
mission and values of Dolly’s Dream: financial responsibility. Fundraisers are required
• raising awareness in communities, children and to keep accurate financial records of any money
parents about the serious issue of bullying and its raised, as well as the expenses incurred.
devastating effects No expenses are to be incurred in the name of
• working to prevent and address bullying and cyber Dolly’s Dream, unless specifically authorised in
bullying issues in the community writing. It is also the fundraiser’s full responsibility
• delivering information on ways to mitigate to comply with all applicable laws in relation to the
bullying, including cyber bullying, within school fundraising activity.
communities and to those in need
• Changing cultures in the community to prevent PARTICIPATION OF CHILDREN IN A
bullying, and supporting victims of bullying. FUNDRAISING APPEAL
The minimum age for children participating in an
INSURANCE appeal as a volunteer or receiving payment is eight
It is your responsibility to organise insurance cover, years, and 13 years respectively. If a child (18 years or
obtain appropriate permits and/or licences and younger) will be participating in an appeal, ensure
meet national health and safety standards during that the consent has been provided from a parent
your fundraising activity. Your activity is not covered or guardian.
by Dolly’s Dream’s insurance.
DONATIONS
However, if you are holding an event in a school or All donations need to be deposited or sent to
commercial venue, you may find that their public Dolly’s Dream within two weeks of the end date of
liability insurance will cover you. Please confirm with the activity. If payment is being made by direct
the selected venue before organising the debit, fundraisers must notify Dolly’s Dream before
activity. depositing the funds. This helps our financial team
to track and receipt your donations appropriately.
Donations over $2 are tax deductible only if the
donor did not receive anything in return, such as a
ticket, gift or prize.
INTELLECTUAL PROPERTY
Any use of the Dolly’s Dream intellectual property,
(including name, logos and images) must be in
accordance with the brand guidelines on page
9 of this guide.
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Dolly’s Dream, proudly brought to you by the Alannah & Madeline Foundation (ABN 96 514 115 810) in conjunction with Kate and Tick Everett.Thank you
Thank you for helping us prevent lives being lost to
bullying. You’re a champion!
You can stay connected with us on social media. And you’re always welcome to get more
involved, as a volunteer or fundraiser.
We thank you, from the bottom of our hearts.
CONTACT
W: dollysdream.org.au
P: 1800 951 955
E: fundraise@dollysdream.org.au
A: Level 1, 256 Clarendon Street South Melbourne VIC 3205
#doitfordollyday #speakevenifyourvoiceshakes
Dolly’s Dream, proudly brought to you by the Alannah & Madeline Foundation
(ABN 96 514 115 810) in conjunction with Kate and Tick Everett.
Created: 04/04/2019
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Dolly’s Dream, proudly brought to you by the Alannah & Madeline Foundation (ABN 96 514 115 810) in conjunction with Kate and Tick Everett.You can also read
