Media Kit 2018 INDEPENDENT CULTURAL - The Skinny

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Media Kit 2018 INDEPENDENT CULTURAL - The Skinny
INDEPENDENT   CULT U R A L           J O U R N A L I S M

                                                                                                       Illustration: Kyle McPartlin
Media Kit 2018
The Skinny Media Kit                        +44 (0)131 467 4630   sales@theskinny.co.uk   theskinny.co.uk
Media Kit 2018 INDEPENDENT CULTURAL - The Skinny
The Skinny: At A Glance                                                          “There aren’t enough people
                                                                                       like The Skinny out there”
                                                                                                Rich Walker, General Manager, 4AD

                       165,000+ Monthly Readers

                       115,000+ Followers on Social Networks

                       125K Unique Users*
                       350K Page Views*
                       *Monthly

                       14,000+ Email Subscribers

                       35,000 FREE Print Copies Every Month

                        600+ Distribution Partners

The Skinny Media Kit                                           +44 (0)131 467 4630     sales@theskinny.co.uk    theskinny.co.uk
Media Kit 2018 INDEPENDENT CULTURAL - The Skinny
Our Audience                                                                    Reader Profiles
                                               18% Other
An Age of Discovery                                                             98% Listen to music every day
                                                                                87%   Attend at least two
The Skinny readers want to know more                                                  festivals a year
and set the trends.                        7% Upper
                                           Echelons                             87%   Like to read about events
The Skinny magazine bucks the trend.          8%                                72%   Read The Skinny every
                                            Families                                  issue
Our print reach continues to expand
and engage new audiences. Each location      on the                             69%   Eat out every week
has its own style and personality, with      move
bespoke, localised content and listings.
                                                    14%                         67%   Go clothes shopping
                                                Town Centre                           every month
                                                                    53%
                                                  Singles          Urban        63%   Work full time
                                                                Sophisticates   62%   Go on 2-4 holidays a year
                                                                                59% Are educated to degree
Age Profile                                                                         level
                                                                                44%   Visit theskinny.co.uk at
                                                                                      least once a week
                                                                                44%   Go to at least 3 gigs a
                                                         Even Appeal                  month
                           19–24                       51% Female | 49% Male    44%   Are in the pub twice a
        25–34                                                                         week or more
                            39%
         47%                                                                    43%   Like to know about
                                                                                      events/ artists before
                                                                                      anyone else
                                                  82% ABC1 Readership           38%   Attend at least one
                                                                                      festival abroad each year
                                  35–44

                                                                                                                   Photos: Igor Termenon
                                                                                34%   Buy music at least once
                                   9%                                                 a week
              0–18, 45+
               1%   4%                                                          25%   Are studying

The Skinny Media Kit                                                                       +44 (0)131 467 4630     sales@theskinny.co.uk   theskinny.co.uk
Media Kit 2018 INDEPENDENT CULTURAL - The Skinny
The Skinny Scotland
Launched October 2005                                                                                                                                                                                  Reader key facts:
Edinburgh, Glasgow & Dundee                                                                                                                                                                            98% listen to music every day
                                                                                                                                                                                                       86% aged 18–44

                                                                                                                                                   .CO.UK
•   35,000 copies                                      INDEPENDENT
                                                       FREE       May 2017 Scotland Issue 140
                                                                                                CULT U R A L          J O U R N A L I S M
                                                                                                                                                                                                       69% eat out every week
•   160,000+ readers                                                                                                                                                                                   67% go clothes shopping every month
•   600+ distribution partners                         Music
                                                       Perfume Genius
                                                       Pond
                                                       BMX Bandits
                                                                                                                                                                                                       63% work full time
•   Monthly                                                                                                                                                                                            62% go on 2-4 holidays a year
                                                       L. Pierre
                                                       Metronomy
                                                       Pumarosa
                                                       Electric Honey

•   ABC Certified
                                                       Colonel Mustard
                                                       & the Dijon 5
                                                       Pronto Mama

                                                       Film

                                                                                                                                                                                                        53% of clients have advertised for
                                                       Michaël Dudok de Wit
                                                       François Ozon
                                                       Julian Barratt

                                                       Books

Now in its 13th year, The Skinny has become the        César Aira
                                                       Mariana Enriquez
                                                       Ever Dundas                                                                                                                                     3+ years.
trusted source for information about the full                                                                                                                                                           92% of our advertisers re-book with
                                                       Art
                                                       Beatrice Loft Schulz
                                                       Unstable Creations

                                                       Clubs

cultural scene throughout Scotland and beyond.         Open Air FLY
                                                       Sven Väth
                                                       Mind Yer Self
                                                       Supermax
                                                                                                                                                                                                          The Skinny after their first campaign.
                                                       Comedy
                                                       A History of Edinburgh Fringe
                                                       Katy Brand
                                                       Johnny & the Baptists

With a loyal readership, The Skinny provides
                                                                                                                                                                                                                    92% of our
                                                       Theatre
                                                       The Workers Theatre

interviews with internationally renowned
artists alongside relevant localised content,
previews, reviews and daily listings to create                                                                                                                                                             advertisers re-book
an essential guide for anyone who wants to
be ahead of the crowd and in the know.
                                                     MUSIC | FILM | CLUBS | THEATRE | ART | BOOKS | COMEDY | TRAVEL | FOOD & DRINK | DEVIANCE | LISTINGS
                                                                                                                                                                                                              with The Skinny
                                                                                                                                                                                                                after their first
                                                                                                                                                                                                                     campaign
Print Prices*
*prices before VAT

      1/8 Box         1/4 Vertical         1/4 Box                        1/2 Vertical                          1/2 Horizontal                                   Full Page £1395         Double Page                    Scatter Listings DPS
                                                                                                                                                            Inside Front Cover £1645     Spread (DPS)
       £325               £545               £545                                      £895                                 £895                                  Page 3 £1645                                                   £650
                                                                                                                                                            Outside Back Cover £1745           £2500

The Skinny Media Kit                                                                                                                                                     +44 (0)131 467 4630      sales@theskinny.co.uk            theskinny.co.uk
Media Kit 2018 INDEPENDENT CULTURAL - The Skinny
Print Tech Specs
& Deadlines
                   Booking        Artwork        Print          Street         Tech Specs                                      Payment Ts & Cs
   January 2018    11 Dec         15 Dec         20 Dec         2 Jan
                                                                               •    Print adverts should be 300dpi CMYK,       •    Print advertising clients have 7 days
   February        17 Jan         23 Jan         26 Jan         30 Jan
                                                                                    PDF or JPEG/TIFF                                after street date to make payment.
   March           21 Feb         27 Feb         2 Mar          6 Mar
                                                                               •    The magazine is printed on trimmed         •    All invoicing is electronic unless
   April           21 Mar         27 Mar         30 Mar         3 Apr               coldset newsprint and exported as               otherwise stated.
   May             18 Apr         24 Apr         27 Apr         1 May               [PDF/x-1a:2001] so artwork needs to be     •    Up to 30% may be added to your invoice
   June            16 May         22 May         25 May         29 May              compatible with [PDF/x-1a:2001] with all        as a late payment charge if you do not
   July            20 Jun         26 Jun         29 Jun         3 Jul               fonts and images embedded                       pay by the agreed date.
                                                                               •    Total ink usage should not exceed 240%,    •    You will have 48 hours after booking to
   August          18 Jul         24 Jul         27 Jul         31 Jul
                                                                                    max K100                                        cancel your advert after which time
   September       22 Aug         28 Aug         31 Aug         4 Sep          •    5mm bleed must be included on Full              you will be liable for the full cost of the
   October         19 Sep         25 Sep         28 Sep         2 Oct               Pages and Spreads, but is not needed            advertising booked.
   November        17 Oct         23 Oct         26 Oct         30 Oct              for smaller sizes                          •    If advertising is booked but artwork not
   December        14 Nov         20 Nov         23 Nov         27 Nov         •    Ensure any essential content is within          provided by the deadline, the client is
                                                                                    the type-safe area specified                    still liable for the cost of the advertising.
                                                                               •    Adverts should be sent to                  •    Full terms and conditions can be
   January 2019    12 Dec         18 Dec         21 Dec         2 Jan
                                                                                    adverts@theskinny.co.uk with                    found at www.theskinny.co.uk/about/
   February        16 Jan         22 Jan         25 Jan         29 Jan              the advertiser in the subject box               advertise/advertisingtsandcs

Print Sizes

    1/8 Box       1/4 Vertical     1/4 Box    1/2 Vertical   1/2 Horizontal             Full Page                DPS                            Scatter Listings DPS
  126mm(w) x       61mm(w) x     126mm(w) x   126mm(w) x      256mm(w) x        Bleed: 290mm(w) x 350mm(h)       B: 570mm(w) x 350mm(h)         Nested Boxes:
   76mm(h)         314mm(h)       155mm(h)     314mm(h)        155mm(h)         Trim: 280mm(w) x 340mm(h)        T: 560mm(w) x 340mm(h)         61mm(w) x 61mm(h)
                                                                              Type Safe: 260mm(w) x 320mm(h)     Ty: 540mm(w) x 320mm(h)        Base banners:
                                                                                                                                                256mm(w) x 13.6mm(h)

The Skinny Media Kit                                                                           +44 (0)131 467 4630       sales@theskinny.co.uk              theskinny.co.uk
Media Kit 2018 INDEPENDENT CULTURAL - The Skinny
The Skinny Student Handbook
                                                                                                                                                                                                 High quality satin finish
                                                                                                                                                                                                 A5, perfect bound
                                                                                                                                                                                                 September release, October
                                                                                                                                                                                                top-ups
An indispensable                                                                                                                                                                                 Distributed in universities, colleges,
guide for students                                                                                                                                                                                 student accommodation & specially

                                                                                                                                                                            .CO.UK
                                                                                                      .CO.UK
                                                      INDEPENDENT    CULT U R A L   J O U R N A L I S M                     INDEPENDENT    CULT U R A L   J O U R N A L I S M                      selected Skinny student hotspots
Students are a critical demographic for the
                                                                                                                                                                                                 Also handed out at selected events,
culture of any city, since many of them – be
                                                                                 STUDENT                                                               STUDENT                                     fairs & via key partners
they new, visiting, or returning students – are
at their most impressionable, adventurous,                                     HANDBOOK                                                              HANDBOOK
                                                                                                                                                                                                Scotland
                                                                                      2017 - 2018                                                           2017 - 2018
and curious.

The Skinny’s annual guide to student life is                                                                                                                                                     Trusted and established
written and edited by current or recent                                                                                                                                                           publication, now in its eleventh year
students, so the tone, content, and format                                                                                                                                                       Scotland-wide for 2018
is optimised to engage with its readers.                                                                                                                                                         Key cities: Edinburgh, Glasgow,
                                                                                                                                                                                                  Dundee, Stirling, Aberdeen, Inverness
The Skinny Student Handbook is the most                                                                                                                                                          40,000 copies, FREE
effective and relatable platform for informing
students about the most unusual themed                                                                                                                                                                  “The Student
bars, the quirkiest underground club nights,
certified hangover recovery dens, and all                                                                                                                                                        Handbook is a great
                                                                                                                                                                                                way to communicate
                                                      2017 – 2018                                              25           2017 – 2018                                              23
distributed just in time for Freshers.

Print Prices*                                                                                                                                                                                        with a culturally
*prices before VAT
                                                                                                                                                                                                  inquisitive student
                                                                                                                                                                                                   audience, making
                                                                                                                                                                                                them aware of where
                                                                                                                                                                                                    we are and what
       1/4 Box       1/2 Vertical    1/2 Horizontal                                                                  DPS
                                                                                                                                                                                                 student promotions
                                                               Full Page £1395
        £565             £925             £925            Inside Front Cover £1860                                  £2335                                                                            we are running.”
                                                                Page 3 £1860                                                                                                                                     Paul Gallagher,
                                                          Outside Back Cover £2195                                                                                                                          Marketing Manager
                                                                                                                                                                                                 Glasgow Film: GFT and Glasgow
                                                                                                                                                                                                                  Film Festivals

The Skinny Media Kit                                                                                                                      +44 (0)131 467 4630                             sales@theskinny.co.uk         theskinny.co.uk
Media Kit 2018 INDEPENDENT CULTURAL - The Skinny
Student Handbook Tech Spec
Issue			                  Final Booking		                                                Artwork		                                                               Street
2018			                   4 July		                                                       11 July			                                                              Sep 2018

Tech Specs

                                                   THE SKINNY STUDENT HANDBOOK
                                                                                                                                                                                                                                                                                          How to do a Good Degree Show
                                                                                                                                                                                                                                                                                                Hey art student! You want your degree show to be totally amazing
                                                                                                                                                                                                                                                                                                  right? We’ve got some tips and we’ve got some gripes and

                                                                                                                                                                                  .CO.UK
    Print adverts should be 300 dpi CMYK,
                                                                                                                                                                                                                                                                                                 hopefully the combination of the two will create a useful guide
•                                                                                                INDEPENDENT                                     CULT U R A L   J O U R N A L I S M                                                                                                             you can use to make your degree show a wonderful place for all of us

    PDF or JPEG/TIFF, with all fonts and im-
                                                                                                                                                                                                                                                                                                                                Words: Rosamund West
                                                                                                                                                                                                                                                                                                                              Illustration: Veronica Grech

    ages embedded                                                                                                                                                                                                                                                                     Go to the degree shows
                                                                                                                                                                                                                                                                                      This may seem obvious but evidence suggests it
                                                                                                                                                                                                                                                                                      is not. More on that later. Go to all the degree
                                                                                                                                                                                                                                                                                                                                                 Know your privilege
                                                                                                                                                                                                                                                                                                                                                 This is a unique opportunity of access to equip-
                                                                                                                                                                                                                                                                                                                                                 ment and training and space and time that you
                                                                                                                                                                                                                                                                                      shows. Go to as many as you can reach across the           won’t have after graduation so make the most of it.
                                                                                                                                                                                                                                                                                      country. Gauge the level of work and the variety of
                                                                                                                                                                                                                                                                                      techniques and the time you’re going to need to            Departmental confusion

    Total ink usage should not
                                                                                                                                                                                                                                                                                      put in (hint: it’s all the time).                          We’ve all seen the degree show where someone

•                                                                                                                                                                                                                                                                                     Don’t worry about the grade                                            Venue Guide
                                                                                                                                                                                                                                                                                                                                                 has clearly wanted to do jewellery, ended up in
                                                                                                                                                                                                                                                                                                                                                 painting, then continued to make jewellery but
                                                                                                                                                                                                                                                                                                                                                                                                                      Illustration by Veronica Grech

                                                                                                                                                                                                                                                                                      Take a risk. Focus on your practice and on cre-            without the actual technical training in how to

    exceed 310%                                                                                                                                                                                                                                                                       ating something authentic. The most important
                                                                                                                                                                                                                                                                                      thing is that you display your vision in its truest
                                                                                                                                                                                                                                                                                                                                                 do it. They’ll quite often end up retraining after
                                                                                                                                                                                                                                                                                                                                                 graduation, which just seems like a waste of a

                                                   www.theskinny.co.uk | @theskinnymag
                                                                                                                                                                                                                                                                                      form, and that you use this opportunity to stretch         painting degree. If your heart lies in a different
                                                                                                                                                                                                                                                                                      yourself. Marking something as subjective as fine          department, work out how to get into it. Unless
                                                                                                                                                                                                                                                                                      art is inherently flawed, and frankly no one will          literally everyone is telling you you’re terrible
                                                                                                                                                                                                                                                                                      care about your grade by the time the degree               at it, in which case you might be best placed to
                                                                                                                                                                                                                                                                                      show opens.                                                listen to them. ▶

•   5mm bleed must be included                                                                                                                                                                                                                                                       22                                                        ART                                      THE SKINNY

    on Full Pages and Spreads                                                                                                                                                                                                                                                     22-25 (ART) Good Degree show SCOT.indd 22                                                                   25/08/2016 15:48

•   Ensure any essential content is within the
    type-safe area specified

•   Adverts should be sent to
    adverts@theskinny.co.uk with
    the advertiser in the subject box

                                                                                                                                                                                                                                            THE SKINNY STUDENT HANDBOOK
                                                   2015–2016

                                                                                                                                                                                                                                                                                                                                                                                                 .CO.UK
Print Sizes
                                                                                                                                                                                                                                                                                            INDEPENDENT                                     CULT U R A L             J O U R N A L I S M
                                                                                         Front and back cover spread_300.5x210+3mmbleed.indd 3                                 25/08/2015 14:07

                                                                                                                                                                                                                                                                                                                                                             52                                              VENUES                   THE SKINNY

                                                                                                                                                                                                                                                                                                                                                         54-63 (Venues Leeds).indd 52                                                         25/08/2016 15:59

                                                                                                                                                                                                                                            www.theskinny.co.uk | @theskinnymag
         1/4 Box     1/2 Vertical        1/2 Horizontal                                                                            Full Page                                                               DPS
      59.5mm(w) x    59.5mm(w) x          123mm(w) x                                                                     Bleed: 154mm(w) x 216mm(h)                                               B: 308mm(w) x 216mm(h)
        92mm(h)       187mm(h)              92mm(h)                                                                      Trim: 148mm(w) x 210mm(h)                                                T: 296mm(w) x 210mm(h)
                                                                                                                         Type Safe Area: 128mm(w) x                                               Ty: 256mm(w) x 190mm(h)
                                                                                                                                  190mm(h)

                                                                                                                                                                                                                                            2016–2017
                                                                                                                                                                                                                                                                                    Front and back cover spread_300.5x210+3mmbleed.indd 3                                                     25/08/2016 17:17

The Skinny Media Kit                                                                                                                                                                                                  +44 (0)131 467 4630                                                 sales@theskinny.co.uk                                                                                              theskinny.co.uk
Media Kit 2018 INDEPENDENT CULTURAL - The Skinny
Digital Engagement
The Skinny’s digital audience stretches far and   theskinny.co.uk is a powerful platform for       125,000 unique users per month                 National Reach
wide. Inspiring awareness of local acts on an     reaching our culturally engaged visitors,        350,000 page impressions per month              25% London, 44% Key city areas
international scale, our online content is        with high-impact display slots in key visible    0.18% average click-through rate               (Edinburgh, Glasgow, Manchester, Liverpool,
tailored to the savvy online user. Engagement     positions on our web pages. Options include      49% of traffic from mobile devices             Dundee, Leeds, Birmingham)
and building loyalty with users is key to our     the Billboard, MPU and Reskin slots. Display     Section-targeted campaigns available
continued digital expansion.                      adverts can be section or geo-targeted.          See below for targeted options including      Social Engagement
                                                                                                     Homepage & Section Takeovers, and digital      35% of traffic from social
                                                                                                     advertorial pages                              115K friends/followers as of Nov 2017

theskinny.co.uk
                                                                                                  Reskins & Site Takeovers                         Sponsored Content
                                                             Billboard
                                                             (CPM: £16 / £18                      •   For maximum impact, book the Reskin &        The Skinny can work with you to create a fully
                                                             targeted)                                Billboard to dominate the page               bespoke online advertorial that allows you to
                                                                                                  •   Or occupy all three display slots for a      connect and engage with our readers, all in
                                                             Reskin & Billboard                       particular section or run of site, e.g all   our trusted editorial tone and design.
                                                             (CPM: £32 / £38                          music pages
                                                             targeted)                            •   Consistently high average CTR (›1%)          Optional traffic drivers available, including via
                                                                                                  •   Quotes are tailored to specific              social networks and homepage placement.
                                                             MPU                                      campaigns
                                                             (CPM: £13 / £15
                                                             targeted)

The Skinny Media Kit                                                                                             +44 (0)131 467 4630          sales@theskinny.co.uk            theskinny.co.uk
Media Kit 2018 INDEPENDENT CULTURAL - The Skinny
Digital Tech Specs
                                                                                                                                                                    Reskin
 theskinny.co.uk                                                                                                                                                      Total Area
                                                                                                                                                           2560px(w) x 1440px(h)
 As well as traditional image formats (RVB,       image file to display to users without capacity
 JPEG and animated GIF) max file size 1mb,        to run Flash™ or HTML5*. Ambient Reskin                                                                    Blank Central Area
 theskinny.co.uk accepts rich media banners       adverts must be submitted as JPEG or static                                                               970px(w) x 1440px(h)
 in the dimensions stated. Please refer to the    GIF files. *Flash files must be 10.1 or lower                           Desktop Billboard
 IAB website (www.iabuk.net) for maximum                                                                                  970px(w) x 250px(h)                           Safe Zone
 audio and play lengths, controls, labeling and   Please submit all digital copy and URLs to                                                                (for key information)
 other best practice recommendations for          your sales contact at least 5 days before                               Mobile Billboard                     150px(w) each side
 your artwork. If you are providing Flash™ or     live date to ensure adverts can be checked                              320px(w) x 50px(h)                            x 600px(h)
 HTML5 files, please also submit a standard       before uploading.

 Reskin
 •   Reskin adverts should be supplied            •    The central area is for our content and
     as one image to the spec:                         must be kept blank in your design
     2560px(w) x 1440px(h)                        •    Your design should extend to fill the
 •   Additional dimensions are given (to               total area so as to be visible on even
     the right) for guidance as to where key           the biggest screens
     information should be featured

                                                                                                                                                                  MPU 300px(w) x 250px(h)
                                                                                                    Photo: JJ Robertson

The Skinny Media Kit                                                                                                       +44 (0)131 467 4630   sales@theskinny.co.uk      theskinny.co.uk
Media Kit 2018 INDEPENDENT CULTURAL - The Skinny
An organically grown, effortlessly informed    Box Advertising
weekly eNewsletter.
                                               •   Immersed in content – excellent brand
                                                   association
This is an ideal platform for promoters,
                                               •   Quantifiable – trackable open rate & CTR
venues and brands. Provide a timely
boost to an avid audience group wanting
recommendations for their week ahead.
                                                   300px(w) x 250px(h) | £10 CPM
High value opportunity to gain direct access
to The Skinny’s database and our social
networks.
                                               Banner Advertising
 Every Thursday                               •   Dominates width of newsletter
 Top weekly recommendations                   •   Immersed in content – excellent brand
 14,000+ subscribers                              association
 Posted via social networks 115,000+         •   Quantifiable – trackable open rate & CTR
   friends/followers
 Commitment discounts available                                                                                         Bespoke Solus Email
 Quick turnaround, artwork needed                 600px(w) x 250px(h) | £20 CPM                                         Create your own bespoke email and send
  Monday prior to inclusion                                                                                              your message direct to our ZAP signups.
                                                                                                                         The Skinny team can help you create a
*Please note digital stats are always                                                                                    beautifully engaging message to suit our
increasing so check with your sales            Advertorial Advertising                                                   reader’s demands and convey your campaign
team for the most up-to-date figures                                                                                     effectively.
                                               •   Includes up to 75 words, lead image, logo
                                                   and links
Please provide all elements to your sales                                                                                                £75 CPM
                                               •   Brand Engagement – direct dialogue in
contact by 5pm Monday prior to inclusion.
                                                   the tone your brand wants presented
                                               •   Exclusive Messaging – you are the only
                                                   advertorial inclusion, appears centre of
                                                   the ZAP
                                               •   Measured – embedded links, with
                                                   trackable open rate & CTR
                                               •   £25 CPM

                                                               £25 CPM

The Skinny Media Kit                                                                           +44 (0)131 467 4630   sales@theskinny.co.uk       theskinny.co.uk
Special Projects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     .CO.UK
                                                                                                                                                                                                                    .CO.UK
                                                                                                                                                                                                                                                                                                   INDEPENDENT                                                                                  CULT U R A L                                J O U R N A L I S M
                                                                                                     INDEPENDENT      CULT U R A L                         J O U R N A L I S M
                                                                                                     FREE

At The Skinny we embrace new ideas and have            “The partnership                                                                                                                   School of Art
                                                                                                                                                                               Contemporary Art Practice
                                                                                                                                                                                             Intermedia
                                                                                                                                                                                                Painting

a team of creative contributors that can assist         between The Skinny
                                                                                                                                                                                     Combined Studies
                                                                                                                                                                                           Photography
                                                                                                                                                                                              Sculpture
                                                                                                                                                                                            MA Fine Art

                                                                                                                                                                                                       ESALA

with any campaigns and projects.                        and Pleasance proved
                                                                                                                                                                                                Architecture
                                                                                                                                                                                     Landscape Architecture
                                                                                                                                                                                        Architectural History
                                                                                                                                                                                       Art, Space and Nature
                                                                                                                                                                                               MArchitecture

                                                                                                                                                                                        Reid School of Music

Advertising Features                                    an effective, exciting
Create content across our print or digital              and unique way of                                                     THE CINESKINNY
                                                                                                                                  THE   FREE OFFICIAL GFF GUIDE                                      THESKINNY.CO.UK / CINESKINNY                                                    N0 4 | 24 – 26 FEB

networks to encourage interaction, awareness            connecting with our
and brand association for our clients.                  festival audiences
                                                        and created great
                                                                                                                                                                                         School of Design
                                                                                                                                                                                          Product Design

Media Partnerships
                                                                                                                                                                                                Animation
                                                                                                                                                                                          Graphic Design

                                                                                                     DEGREE
                                                                                                                                                                                      Design Informatics
                                                                                                                                                                                                   Fashion

                                                        new engagement for
                                                                                                                                                                                  Performance Costume
                                                                                                                    28 MAY– 5 JUNE                                                               Film & TV                                                                                                                                                                                                                                             inverness

                                                                                                             SHOW 2016                                                                                                                                                                                                                                                                                                       8–9 / june / 2016
                                                                                                                                                                                           Interior Design

The Skinny works with events, brands and
                                                                                                                                                                                                      Glass
                                                                                                                                                                               Jewellery & Silversmithing
                                                                                                                                                                                               Illustration
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              13–28 AUG 2017

                                                        Pleasance venues as
                                                                                                                                                                                                   Textiles                                                                                                                                                                                                                 SCOTLAND'S LEADING CREATIVE INDUSTRIES FESTIVAL

businesses to maximise their reach to our
readership, while also creating new avenues             a whole”
of exposure to potential readers.                       Anthony Alderson,
                                                        Director, Pleasance
                                                                                                                                                                                                                                                         Sat 25 Feb, Cineworld, 8.30pm | Sun 26 Feb, Cineworld, 1pm

Bespoke Magazines
                                                                                                                              Gentle knockout                                                                                                                                      Interview: Jamie Dunn

                                                                                                                                                                                                                             .CO.UK
                                                                                                                              The Happiest Day in the Life of Olli Mäki                 exactly two weeks time the world premiere of his                  the pressure is quite huge.”
                                                                                                                              is about an unassuming Finnish boxer                      first feature, The Happiest Day in the Life of Olli Mäki, will         Not only will Olli Mäki screen in the festival, it’s
                                                                                                                              who has his nation’s hopes pinned on his                  take place under the microscope of the world’s film               been selected for the prestigious Un Certain Regard

                                                                                                      INDEPENDENT      CULT U R A L                            J O U R N A L I S M      community at the Cannes Film Festival.                            section, Cannes’ competition celebrating films – as

The Skinny team can create a one-off
                                                                                                                              success. We speak to its director, Juho
                                                                                                                                                                                            Kuosmanen explains that the prospect of debut-                its title suggests – with a singular point of view, with
                                                                                                                              Kuosmanen, a Fin who’s also carrying his
                                                                                                      FREE                    country’s ambitions on his shoulders
                                                                                                                                                                                        ing at Cannes has been playing on his mind for a
                                                                                                                                                                                        while: six years, to be exact. The reason being his
                                                                                                                                                                                                                                                          Kuosmanen up against big names like Hirokazu
                                                                                                                                                                                                                                                          Kore-eda (After the Storm) and David Mackenzie
                                                                                                                                                                                        previous short film, The Painting Sellers, won Cannes’            (Hell or High Water).

                                                                                                                              I
brochure, daily publication or digital creation
                                                                                                                                t’s a warm Ascension Day in Helsinki, and the           Cinefondation in 2010, and part of the prize is a re-                  In an unexpected twist, this weight of expectations
                                                                                                                                city’s residents are out enjoying the clement           turn invite. “It was a nice situation but also a very             helped Kuosmanen connect with a story he wanted
                                                                                                                              weather. One Fin who can’t fully embrace the public       scary one,” Kuosmanen says in a deliberate voice                  to tell: that of Olli Mäki, a real life talented amateur
                                                                                                                              holiday, however, is Juho Kuosmanen. Not only is          that’s as unhurried and gentle as his filmmaking.                 boxer, who, in 1962, became the first Fin to compete
                                                                                                                              the 37-year-old filmmaker scheduled to speak to           “When you’re writing your first feature and know                  for a world boxing championship when he was rail-

to assist raising awareness and promotion of
                                                                                                                              The Skinny over lunch, also troubling him is that in      for certain it’s going to be screening in Cannes,                 roaded by his manager and Finnish promoters with
                                                                                                                                                                                                     School of Design                                                                                 continues…
                                                                                                                                                                                               Communication Design
                                                                                                                                                                                          Product Design Engineering
                                                                                                                                                                                                      Product Design

your event or product.
                                                                                                                                                                                           Silversmithing & Jewellery
                                                                                                                                                                                                       Interior Design
                                                                                                                                                                                                   Interaction Design
                                                                                                                                                                                                      Fashion Design

                                                     Supplements
                                                                                                                                                                                                        Textile Design
                                                                                                                                                                                                                                                                                                                                                                                     July 2017                                                                                                           Feature   1
                                                                                                                                                                                                   School of Fine Art
                                                                                                                                                                                              Painting & Printmaking

                                                                                                               DEGrEE
                                                                                                                                                                                       Sculpture & Environmental Art
                                                                                                                                                                                                Fine Art Photography
                                                                                                                                                                                                   Master of Fine Art                                                                                                                                                                                                                                   Music

We’ve worked with both Edinburgh College             Our guide to Unbound, a late night series of                                                                                                      Mackintosh School

                                                                                                                 ShoW
                                                                                                                                                                                                          of Architecture
                                                                                                                                                                                                             Architecture

of Art and Glasgow School of Art to produce          events for the Edinburgh International Book
                                                                                                                           2016
                                                                                                                                                                                                                                                                                                   Chester’s brand-new arts centre, Storyhouse, opens in May 2017. A major renovation and extension of the city’s old Odeon

bespoke degree show magazines, using                 Festival, is a perfect example of how you can                                                                                                                                                                                                 building, it houses two state-of-the-art theatres, a cinema and library, and a programme of significant public art commissions.
                                                                                                                                                                                                                                                                                                   Artistic director Alex Clifton presents his vision for a place where stories come to life                                                              Interview: Lauren Strain

                                                                                                                                                                                                                                                                                                   C     hester is a city of stories. From its distinctive   spiration; sometimes it’ll bring disagreement,

student contributors under The Skinny brand.         extend your brand to our readers. In 2014 we
                                                                                                                                                                                                                                                                                                         Tudor buildings to its Roman roads and              disharmony, but that’s also valid. It’s about us
                                                                                                                                                                                                                                                                                                   Medieval walls, history is written in the streets.        being connected, and acknowledging that there
                                                                                                                                                                                                                                                                                                   Heading home from the annual Chester Literature           is such a thing as society; that we are defined by
                                                                                                                                                                                                                                                                                                   Festival, you can read these narratives in several        our shared culture, by our shared social identity.”
                                                                                                                                                                                                                                                                                                   unique sights, like the elevated walkways of the          It’s a premise that Welsh contemporary artist
                                                                                                                                                                                                                                                                                                   ‘Chester Rows’ and the colourful Eastgate Clock           Bedwyr Williams will respond to in a new piece of

                                                     also helped the Pleasance celebrate their
                                                                                                                                                                                                                                                                                                   – all glowing softly in the early autumn light.           work, the first of four public art commissions by
                                                                                                                                                                                                                                                                                                         This is the backdrop for Storyhouse: a new          Storyhouse to take place in the coming years.
                                                                                                                                                                                                                                                                                                   multi-arts centre with storytelling at its heart. The     Williams will be spending time with people in
                                                                                                                                                                                                                                                                                                   core of this four-floor structure – Chester’s biggest     Chester and its boroughs before presenting his
                                                                                                                                                                                                                                                                                                   ever public building – is the city’s central library,     piece – which could use any of the spaces and
                                                                                                                                                                                                                                                                                                   which moves from its current location on North-           facilities Storyhouse offers – in autumn 2017.
                                                                                                                                                                                                                                                                                                   gate Street into a new home equipped with facilities

The CineSkinny is a daily guide to the               30th anniversary with a tailored supplement,
                                                                                                                                                                                                                                                                                                   designed to set the imagination free, from a touch-
                                                                                                                                                                                                                                                                                                   screen ‘innovation wall’ to telescopes, microscopes,
                                                                                                                                                                                                                                                                                                   art materials and paintable windows (and, of course,
                                                                                                                                                                                                                                                                                                                                                             “Libraries are a place
                                                                                                                                                                                                                                                                                                   books). Artistic director Alex Clifton intends it to
                                                                                                                                                                                                                                                                                                   be a place where Storyhouse’s year-round theatre,
                                                                                                                                                                                                                                                                                                                                                              where we ask big
                                                                                                                                                                                                                                                                                                   cinema and visual art programmes can be further
                                                                                                                                                                                                                                                                                                   explored; but also, crucially, where the commu-
                                                                                                                                                                                                                                                                                                                                                              social questions:

Glasgow Film Festival designed to deepen the         exploring emerging comedy talent and their
                                                                                                                                                                                                                                                                                                   nity’s own stories can be told.
                                                                                                                                                                                                                                                                                                         “Libraries are a place where we share and            Who are we? How
                                                                                                                                                                                                                                                                                                   make stories, where communities can gather to-
                                                                                                                                                                                                                                                                                                                                                              shall we live?”
                                                                                                      18–25                                                                                                                                                                                        gether and ask big social questions: Who are we?
                                                                                                                                                                                                                                                                                                   How shall we live? What kind of community do we
                                                                                                                                                                                                                                                                                                                                                                Alex Clifton
                                                                                                      June
                                                                                                                                                                                                                                                                                                   want to build for ourselves and our futures?” Clifton
                                                                                                                                                                                                                                                                                                   says. “And so the library sits right at the heart of

relationship between local audiences and the         exciting festival programme. 2016 also had us
                                                                                                                                                                                                                                                                                                   the centre because its philosophy sits right at the             Similarly, it’s the library’s human, rather than
                                                                                                                                                                                                                                                                                                   heart of all the work that we’ll be making.”              digital, resources that Clifton is keen to empha-
                                                                                                                                                                                                                                                                                                         He notes, too, the vision of Cheshire West          sise. Touch-sensitive walls, high-speed WiFi and
                                                                                                                                                                                                                                                                                                   and Chester’s local authority that Storyhouse             laptops that visitors can take around the building
                                                                                                                                                                                                                                                                                                   should be physically central: “Next to the cathedral,     are all well and good, but “the most special reso-
                                                                                                                                                                                                                                                                                                   that’s the spiritual centre; next to the town hall,       urce is simply the people we have in our team

festival itself, as well as drive ticket sales and   investigate Chester’s brand-new Storyhouse
                                                                                                                                                                                                                                                                                                   that’s the civic centre; it sort of completes the tri-    and their commitment to the project,” he says.
                                                                                                                                                                                                                                                                                                   angle as the cultural centre. I think it has as cru-      “I’m as interested in the fact that we’ve got a wet
                                                                                                                                                                                                                                                                                                   cial a place.”                                            play area and some sinks, some walls that are
                                                                                                                                                                                                                                                                                                         The interconnectedness of the building is           covered in chalk...” (He’s describing the dedicat-
                                                                                                                                                                                                                                                                                                   emulated in the organisation’s attitude towards           ed children’s library, Storyden, which includes a
                                                                                                                                                                                                                                                                                                   community involvement: hundreds of people, more           25-seat storytelling room with theatre lighting
                                                                                                                                                                                                                                                                                                   than 25 charities and every primary school in the         where the contents of dressing-up boxes will surely

extend the GFF’s reach to new audiences.             multi-arts venue with a custom supplement
                                                                                                                                                                                                                                                                                                   county have been consulted on the centre’s engage-        be put to wild and wacky use.)
                                                                                                                                                                                                                                                                                                   ment programme, and Clifton explains that it is                 Finally, these stories will not begin and end
                                                                                                                                                                                                                                                                                                   written into the contracts of anyone working with         in the central library, but be passed along and
                                                                                                                                                                                                                                                                                                   Storyhouse, even freelancers, that they must spend        developed across the 25 connected Cheshire
                                                                                                                                                                                                                                                                                                   time mentoring others, from school groups to              libraries. “Whether it’s the digital art or a perfor-
                                                                                                                                                                                                                                                                                                   aspiring young actors or directors, to adults with        mance, or if we’ve got a storyteller in the build-

                                                     in The Skinny North.
                                                                                                                                                                                                                                                                                                   learning difficulties receiving training and support.     ing, we can share that across the library network,”
                                                                                                                                                                                                                                                                                                         Put simply, providing meaningful opportuni-         Clifton says. Sharing, supporting and inspiring:
                                                                                                                                                                                                                                                                                                   ties is about “putting people in each other’s way,”       “That’s the model for the future.”
                                                                                                                                                                                                                                                                                                   Clifton says. “Sometimes it will bring genuine in-
                                                                                                                                                                                                                                                                                                                                                             Turn the page to find out more about Storyhouse’s opening
                                                                                                                                                                                                                                                                                                                                                             season of theatre, cinema and visual art, plus full listings

In 2016 we also worked with creative industries
                                                                                                                                                                                                                                                                                                   November/December 2016                                                                                     STORYHOUSE                                                       39

expo XpoNorth in Inverness to create a daily
                                                                                                                                                                                                                                                                                                                                                                                                                    MUSIC

guide and a full retrospective publication.

The Skinny Media Kit                                                                                                     +44 (0)131 467 4630                                                                                                                                sales@theskinny.co.uk                                                                                                                                                          theskinny.co.uk
The Skinny: Live!
Why stick to screens and pages for engage-       Each one is tailored perfectly to the partner
ment when you can use The Skinny to put on       brand, business or festival, helping make their
your event? Over the years we’ve curated exhi-   vision a reality – all using The Skinny’s unpar-
bitions, hosted short film competitions, given   alleled cultural know-how.
out comedy awards, sponsored music festival
stages, run club nights and put on more gigs     Get in touch with our sales team to find out
than you can shake a mic at.                     how we can bring your event dreams to life.

Case Study:
                                                                                                                      Client provided:
Black Bottle Whisky’s Eclectica Experiment                                                                            Booking fees to secure artists
                                                                                                                      Curation fees to cover our time
In the spring of 2017, we teamed up with whisky brand Black Bottle to take over beloved Edin-                         Marketing budget to support event
burgh haunt The Caves, in a perfect marriage of cross-disciplinary cultural talent and delicious                      Venue hire
bespoke cocktails.
                                                                                                                      The Skinny provided:
We curated the entertainment – live music, spoken word, contemporary dance, a short film                              Unrivalled curation: best of local
and house DJs – while Black Bottle, in partnership with local bartenders, crafted innovative                          emerging artists
cocktails to match each performance. The sold-out event was a runaway success, thanks in no                           Coverage in print, online, The Zap and
small part to our massive local reach and cultural savvy.                                                             socials
                                                                                                                      Audience reach of 368,000+
So who did you miss? We had Iklan – a collaboration between experimental dark-pop queen                               High quality bespoke photography
Law Holt, the Leith Congregational Choir and Timothy London (co-producer of Young Fathers’
debut) – plus the epic lo-fi of Neil Pennycook and Meursault, alt-folk songwriter Faith Eliott
and the loud, dark, synth-fuelled electro of Future Get Down. We also had contemporary dance
from Ashanti Harris, spoken word from the former and current Scottish Slam Champions – Iona
Lee and poet/comedian Daniel Piper – plus a screening of Scottish Ballet short film Maze, with
the whole evening compered by Flint & Pitch’s own Jenny Lindsay.

                                                                                                                                                                  Photo: Ryan Johnston
                                                                                                    Photo: Amy Muir

The Skinny Media Kit                                                                                                             +44 (0)131 467 4630           sales@theskinny.co.uk     theskinny.co.uk
Thanks for Reading!
So, you’ve seen all of the stats. You’ve seen
what we can offer. We’re curious, though: what
are you doing? How do you currently reach
your audience? This isn’t about cookie-cutter,
off-the-shelf products. The Skinny Sales Team
is here to tailor solutions for your needs. Drop
us a line, pick up the phone – we’d love to hear
from you!

Whether it’s a last minute 1/8 page advert to
promote your new club night or an integrated
multi-platform campaign for an international
brand, everything The Skinny does has the
same level of care, attention and love.

                                                                    Find us:
                                                                    1.9 1st Floor Tower
                                                                    Techcube
                                                                    Summerhall
                                                                    Edinburgh
                                                                    EH9 1PL

                                                                    +44 (0)131 467 4630
                             “The team at The Skinny
                                are full of enthusiasm
                             for their product, always
                                    respond quickly to              sales@theskinny.co.uk
                              briefs and come up with
                              good ideas on how best
                                   to engage with their
                                             audience”
                              Jenny McManus, Head of Display,
                                             Carat Edinburgh

The Skinny Media Kit                                            +44 (0)131 467 4630       sales@theskinny.co.uk   theskinny.co.uk
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