MEDIA KIT 2019-2020 - Oxford American
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MEDIA KIT 2019-2020
ABOUT THE OXFORD AMERICAN
The Oxford American is one of the South’s most The Oxford American is a thriving
iconic and acclaimed magazines. Oxford American
example of a modern literary
has distinguished itself as a periodical dedicated
to exploring Southern culture over the past 27 magazine—eager to experiment, yet
years and is a multi-National Magazine Award
firmly in control of its editorial
winner—including the National Magazine Award
for General Excellence. voice; alive to history but bracingly
contemporary.
A must-read for anyone interested in the region,
the Oxford American includes features covering —ASME Citation
cultural, social, and environmental issues;
insightful reporting on Southern thought leaders
and personalities; and important new writing,
music, and visual art.
Our website, OXFORDAMERICAN.ORG, keeps us
in touch with readers between quarterly print
issues and is updated weekly, allowing us to keep
our audience in the loop concerning all things
Southern, including the latest developments in
music, film, literature, art, and food. Readers
can also access the digital version of the Oxford
American on the e-reader of their choice, including
Kindle, iPad, and Nook.
contributor quotes
“I’ve been more proud of the work I’ve contributed to
the Oxford American than any other publication in
which my essays have appeared, and extremely proud
of our association. There are very few publications
with this kind of integrity and richness. Long may the
Oxford American live.”
—Rosanne Cash
“As a long time reader and fan of Oxford American, it’s
hard to believe it’s been nearly twenty-five years that
they have been showcasing some of the finest writing
on the planet. I’m honored to be counted among The best and most original new
the contributors and am looking forward to at least
another twenty-five years of enjoyment.” American magazine of the last 25
—Patterson Hood years… It’s worth pausing to revisit
why this quarterly matters, and why
“Having lived in the Chattanooga area for over a
decade, I can say firsthand that there is simply no so many people, not just in the South,
literary magazine in the South that is as venerated for
will be paying attention.
its history, literary quality, and aesthetic taste as is the
Oxford American.”
—The New York Times
—Jamie Quatro
PLATFORMS
THE OXFORD AMERICAN MAGAZINE
A must-read for anyone interested in the region, every issue of the Oxford American includes features
covering cultural, historical, social, political, and environmental issues; in-depth interviews with
Southern thought leaders and personalities, and important new fiction and poetry. Our circulation
strategy is aimed at an audience of engaged and active “cultural creatives”—connoisseurs of Southern
writing, culture, and lifestyle.
PRINT ADVERTISING OXFORDAMERICAN.ORG
WEB BANNERS & BLOGROLL
Be a part of the Oxford American in 2019 with
our print advertising. Not only are you getting Our website keeps us in touch with readers
in front of a dedicated and engaged audience; between quarterly print issues and hosts archival
pieces, as well as exclusive online material.
advertisers are enshrined in the magazine
Web banners are available, as well as Sponsored
forever after.
Content Blogroll Features on our home page.
www.OxfordAmerican.org
WEEKLY e-NEWSLETTER SPONSORED CONTENT
Each week, the OA sends out an e-newsletter
E-NEWSLETTERS
featuring online content, previews of upcoming The OA’s “Somewhere in the South,” “The Sound
issues, magazine news, and exlusive offers to our & The Story,” and “The Visual South” Sponsored
loyal fan base of approximately 34,000 opt-in Content e-Newsletters go out to approximately
subscribers. Sign up! 34,000 opt-in subscribers. They offers
advertisers an exclusive opportunity to reach an
Like us on Facebook / Follow us on Twitter
audience of attentive and interested readers.
OXFORD AMERICAN MISSION STATEMENT
The Oxford American (OA) is a nonprofit arts organization whose mission is to explore the complexity and
vitality of the American South through exceptional writing, music, and visual art.
The primary medium through which the OA accomplishes this mission is the quarterly publication of the
Oxford American literary magazine. As such, the OA cultivates a forum in which artists across disciplines
present work that illuminates the South from an unexpected perspective and creates a deeper understanding
of the region.
2019-2020 EDITORIAL CALENDAR
AND PRINT SPECS
2019-2020 CLOSING DATES
ISSUE AD CLOSE MATERIALS DUE ON SALE
#106 Fall Issue 16 Jul ‘19 23 Jul ’19 Sep ‘19
#107 21st Annual Southern Music Issue 17 Sept ’19 24 Sept ’19 Nov ‘19
#108 Spring Issue 9 Jan ’20 16 Jan ’20 Mar ‘20
#109 Summer Issue: Southern Journeys 16 Apr ’20 23 Apr ’20 Jun ’20
PRINT AD SPECIFICATIONS
2019-2020 ADVERTISING RATES PRINTING & FILE SPECIFICATIONS
FREQUENCY/DISCOUNT 1X 2X/20% 4X/30% PRINTING PROCESS: Web offset
COLOR BINDING: Perfect bound
LINE SCREEN: 175
Spread $7,975 $6,380 $5,583
PAGE TRIM SIZE: 8.375” x 10.75”
Full page $3,650 $2,920 $2,555 BLEED: 1/8”
LIVE MATTER: 1/2” from trim on all sides (5/8” from bleed
2/3 page $2,725 $2,180 $1,908
on all sides). 1/2” from gutter on spreads.
1/2 page horizontal $2,155 $1,724 $1,509
1/3 page $1,755 $1,404 $1,229 AD DIMENSIONS: WIDTH X HEIGHT
Spread (w/ bleed) 16.75” x 10.75” ad plus bleed = 17” x 11”
Full page (w/ bleed) 8.375” x 10.75” ad plus bleed = 8.625” x 11”
PREMIUM PAGE
2/3 page 4.769” x 9.75”
Inside front cover $4,630
1/2 page horizontal 7.375” x 4.769”
Inside back cover $4,380
1/3 page vertical 2.292” x 9.75”
Back cover $4,870
1/3 page square 4.769” x 4.769”
PREFERRED PLACEMENT: Add 15%. Contact your account e xecutive for availability. FILES: Digital files are required. PDF/X-1a preferred (all images 300dpi, all fonts
INSERTS: Special rates apply for supplied inserts, gatefolds, and any pre-printed materi- embedded, all colors CMYK process or grayscale—no spot colors).
als from advertisers. For quotes and availability, contact your account executive.
Delivery by e-mail preferred. (Mac-formatted CD-R accepted.)
Only one ad per file. Native application files not accepted.
Full page (bleed) 2/3 page 1/2 horizontal 1/3 vertical 1/3 square
8.375 X 10.75 4.769 X 9.75 7.375 X 4.769 2.292 X 9.75 4.769 X 4.769
(plus bleed 8.625 x 11)
C O N TA C T A N O A S A L E S R E P T O D AY ! 501-374-0000 | advertising@oxfordamerican.org
2019 WEB AD SPECIFICATIONS
OXFORDAMERICAN.ORG expands our mission to explore Southern culture (music, literature, art,
food, and engaging topics) through good writing like never before. We see OXFORDAMERICAN.ORG
as a tremendous addition to our beloved printed issue.
BANNER
OPTIONS: width x height cost per week cost per month
The Box 300 x 250 $125 $400
Small Banner 300 x 100 $75 $250
Skyscraper 300 x 600 $175 $600
ADVERTISING
SPECIFICATIONS:
Home Page PNG/JPEG/GIF
Placements Max File Size
BOX 300 x 250 30K
(300 X 250) 300 x 100 10K
300 x 600 30K
SMALL BANNER
(300 X 100) Accepted File Formats: PNG/JPG/GIF
Flash: No Flash files
BOX HTML: No HTML banners
(300 X 250) Third Party Ad Server: No
Third Party Tags Accepted: Yes
Sound Allowed: Opt in
• Web banners are featured on the home page of
SKYSCRAPER
OXFORDAMERICAN.ORG, as well as on selected
(300 X 600)
interior pages.
• Click-through and impression reports are available
to web advertisers upon request.
C O N TA C T A N O A S A L E S R E P T O D AY ! 501-374-0000 | advertising@oxfordamerican.org
THE OXFORD AMERICAN
W E E K LY e - N E W S L E T T E R
In reaching your market there
is an incredible need for media
opportunities that are immediate
and go directly to your target
audience. To meet this need, the
Oxford American is making available
advertising space in its weekly
e-newsletter, which goes out to
our loyal fan base of approximately
34,000 opt-in subscribers every
Friday.
The OA e-newsletter includes
weekly updates on new web-only
content at OXFORDAMERICAN.ORG;
previews of upcoming editions of the
Oxford American; news about special
events and concerts hosted by the
Oxford American; and exclusive
subscription offers, giveaways, and
more!
Full analytic reports are available
to e-newsletter advertisers upon
request.
BANNER SIZE:
• 585 x 120 (width x height)
BANNER RATES:
• $750 for 1x placement
• $500 per banner for 2x or more
placements
BANNER SPECS:
• .GIF, .PNG, or .JPG file
• RGB color profile
MATERIALS DEADLINE:
• Banner artwork is due the week
before the Friday run date
Sign up for the
Oxford American e-Newsletter!
C O N TA C T A N O A S A L E S R E P T O D AY ! 501-374-0000 | advertising@oxfordamerican.org
SOMEWHERE IN THE SOUTH
SPONSORED e-NEWSLETTER
Somewhere in the South
offers advertisers an exclusive
opportunity to reach an audience
of attentive and interested
Oxford American readers. It’s a
perfect platform for showcasing
your destination, attractions,
product, or experience.
• Rate is $1,450 per mailing
• Reaches approximately
34,000 opt-in subscribers
• Goes out on a select day
each month
(ask your rep for available dates)
• Full analytic reports
available to Sponsored
Edition e-Newsletter
advertisers upon request
SPONSORED EDITION SPECS:
• 200-400 total words of copy
• 3 high-res images for the
header (300 dpi or higher)
• 1 video to be embedded
- OR -
• 1-3 additional high-res image
• URLs to link throughout
mailing
MATERIALS DEADLINE:
At least one [1] week
before the run date
EXAMPLES OF “SITS”
- Bowling Green, Kentucky
- Nasher Museum of Art
- Four Roses Bourbon
- Rose Glen Literary Festival
C O N TA C T A N O A S A L E S R E P T O D AY ! 501-374-0000 | advertising@oxfordamerican.org
THE SOUND & THE STORY
SPONSORED MUSIC e-NEWSLETTER
The Sound & The Story offers advertisers
an exclusive opportunity to reach an
audience of attentive and interested
Oxford American listeners and readers.
It’s a perfect platform for showcasing
your artist, new release, tour, or musical
experience.
• Rate is $1,450 per mailing
• Reaches approximately 34,000 opt-in
subscribers
• Goes out on a select day each month
(ask your rep for available dates)
• Full analytic reports available
to Sponsored Edition e-Newsletter
advertisers upon request
SPONSORED EDITION SPECS:
• 200-400 words of copy
• 1 high-res image for the header
(landscape preferred | 300dpi or higher)
• 1-3 additional high-res images
(300 dpi or higher) | optional
• 1 video to be embedded | optional
• URLs to link throughout the mailing
MATERIALS DEADLINE:
At least one [1] week before the
scheduled send date
EXAMPLES OF “THE SOUND & THE STORY”
- Come Hear North Carolina!
- W.C. Handy Blues & Barbecue Festival
- Concord Music Group | Stax Archives
C O N TA C T A N O A S A L E S R E P T O D AY ! 501-374-0000 | advertising@oxfordamerican.org
THE VISUAL SOUTH
SPONSORED e-NEWSLETTER
The Oxford American offers a third
sponsored content e-newsletter platform
that focuses on visual-related events,
releases, and destinations called The
Visual South. It goes out monthly and is
open to select advertisers.
The Visual South offers advertisers
an exclusive opportunity to reach an
audience of attentive and interested
Oxford American listeners and readers.
It’s a perfect platform for showcasing your
exhibitions, festivals, visual destinations
and attractions, and more.
Rate is $1,450 per mailing
• Reaches approximately 34,000 opt-in
subscribers
• Goes out on a select day each month
(ask your rep for available dates)
• Full analytic reports available
to Sponsored Edition e-Newsletter
advertisers upon request
SPONSORED EDITION SPECS:
• 200-400 total words of copy
• 1 high-res images for the header
(300 dpi or higher)
• 1 video URL (YouTube or Vimeo) to be
embedded | optional
• 1-3 additional high-res images for
e-newsletter body | optional
• Logo file | optional
• URLs to link throughout the mailing
MATERIALS DEADLINE:
At least one [1] week before the
scheduled send date
C O N TA C T A N O A S A L E S R E P T O D AY ! 501-374-0000 | advertising@oxfordamerican.org
OA SPONSORED BLOGROLL LISTING
Oxford American readers love stories well HOME PAGE / BLOGROLL VIEW
told. Our new Sponsored Blogroll Content
digital platform, enables you to tell your
story to our dedicated and interested
readership—people who are looking to
explore the destinations, experiences,
sounds, and tastes that make the South
such an interesting and complex region.
With this option you and our readership
have the ability to share your story via ITEM / CLICK-THROUGH PAGE VIEW
social media platforms, as well as the
unique opportunity to combine imagery
and your story.
The OA sponsored blogroll posts function
the same as our editorial blogroll content
and compliment it. It offers a prime
opportunity to diversify and have your
content integrated within the editorial
flow. It will educate and entertain. You
as an advertiser will benefit by creating
credible content that builds awareness and
interest among the OA audience.
• Rate is $1,200 per week (1x) and
$1,050 per week (2x)
• Two weeks maximum per month
• Exclusive sponsored content placement
on OxfordAmerican.org’s homepage,
beginning in the fourth position
from the top
• Your piece will live on the OA website
indefinitely, and can be easily accessed
via our Sponsored Content webpage
• Full analytic reports available to
Sponsored Blogroll posts upon request SPONSORED BLOGROLL SPECS:
• FEATURED IMAGE: Square, delivered at 1200 x 1200 pixels
• Ask your sales rep for a list of available
dates • INTRO TEXT: 50-75 words
• See example here: 21c Museum Hotels • TITLE: 10 words max
• CONTENT: 1,000 words max
MATERIALS DEADLINE: • EMBEDDED IMAGES: 3 max, will be centered with caption
of 10 words max (no wraparound text). Images delivered
At least one [1] week before the at 1200 pixels on the long side. Landscape orientation
scheduled start date recommended.
C O N TA C T A N O A S A L E S R E P T O D AY ! 501-374-0000 | advertising@oxfordamerican.org2019 OXFORD AMERICAN PRESENTS
Oxford American Presents organizes programming related to the content
of the magazine, including musical performances and other multi-
disciplined events.
Oxford American’s annual Concert Series at South on Main brings
numerous renowned and up-and-coming artists to Little Rock—many
of whom had never performed in the city previously—for unique and
intimate concert experiences. Highlights include Rosanne Cash, Rodney
Crowell, Iris Dement, Ruthie Foster, The Dirty Dozen Brass Band,
Terrance Simien, The Shook Twins, Mandolin Orange, Pokey LaFarge,
Marcus Roberts Trio, The Bad Plus, Indigo Girls, Rhett Miller, Lera
Lynn, Jay Farrar, Victor Goines, Warren Wolf, Patterson Hood, St. Paul
& The Broken Bones, Amy Helm, Mwenso & The Shakes, Dom Flemons,
Fantastic Negrito, Josh Ritter, The Secret Sisters, Bhi Bhiman, and The
McCrary Sisters.
South on Main is a restaurant and performance venue that features the
very best of Southern culture and cuisine. Located at 1304 Main Street,
Little Rock, AR.
Contact your Oxford American representative for programming
partnerships and sponsorship opportunities.
Like us on Facebook.
Sign up for the “Oxford American Presents” e-newsletter.
Visit OxfordAmerican.org/Events for our full calendar of upcoming
performances.
C O N TA C T A N O A S A L E S R E P T O D AY ! 501-374-0000 | advertising@oxfordamerican.orgINDEPENDENT LISTINGS
SCREAMING DIVAS The Tattooed
by Suzanne Kamata Lady and
the Alligator
Trudy, Cassie, Esther, Man is the
and Harumi form a rollicking,
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Together they are The roadhouse
Screaming Divas. But queen Marcia
will music heal them, Ball. It’s
or tear them apart? available now at www.alligator.com, where
TOWNES VAN ZANDT you can also browse Alligator Records’
THE SOUND OF TEXAS
“A novel for the Riot huge catalog of blues and roots music
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The Late Great Townes Van Zandt (LP & CD) Collins, Delbert McClinton and Clarence
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SPOLETO FESTIVAL USA
May 22 through June 7
For 17 days and nights,
Spoleto Festival USA
brings an international
roster of musicians
to Charleston, South
Carolina, for America’s
premier international
arts festival. The
eclectic music program
Deep Ellum is the Soul of Dallas. features jazz, blues and roots acts alongside
its famed classical music and opera offerings,
From blues legends like Blind Lemon Jefferson presented in Charleston’s most charming indoor
and Lead Belly to today’s diverse scene of rock, and outdoor spaces. The
The Georgia Review features the finest in
punk, electronic, hip-hop, and alt-country, Festival culminates June
contemporary fiction, poetry, and essays—
Deep Ellum continues its legacy as a place 7 with the Wells Fargo Festival
as well as visual art. Contributors range from
where music is made. Finale, featuring St. Paul
Nobel laureates and Pulitzer Prize winners
and the Broken Bones as
to emerging voices.
www.deepellumtexas.com headliners.
(800) 532-3481 | garev.uga.edu www.facebook.com/deepellum Tickets available Jan. 6
from spoletousa.org | 843.579.3100
NOBEL PRIZE–WINNER IN TUNE: CHARLEY PATTON, SKETCHES OF
WILLIAM FAULKNER’S ROWAN OAK Like a classified section but bigger and in
JIMMIE RODGERS, AND THE A SMALL TOWN…
Sketches of a Small Town… Circa 1940
For a boy coming of age during the 1930s and ’40s, Greenville,
Alabama, a small cotton-farming town in the Deep South, was a
fullROOTS
color, thisOF
section is for independent
wonderfully rich environment. Greenville may have been small,
AMERICAN MUSIC CIRCA 1940.
but for author Clifton K. Meador, MD, life growing up there was
anything but dull.
In his memoir Sketches of a Small Town…circa 1940, Meador
lovingly retells the stories that formed his values and shaped his life.
record labels, publishers, university presses, A MEMOIR.
For young Clifton and his friends, there’s plenty of trouble to stir up,
by Ben Wynne
ranging from a field fire, to buzzard hunting, to fights between the
“country boys” and the “city boys,” and, of course, girls. There are
also poignant moments, such as the loss of his best friend because
of the impenetrable wall of segregation. And there are quirky
characters—the town’s sole, somewhat frightening taxi driver; the
intriguing, cross-dressing homosexual; and the eccentric agronomy
and cultural experiences who want to reach by Clifton Meador
professor turned failed farmer.
Sketches of a Small Town…circa 1940 not only tells one man’s
story, but also beautifully captures the remarkable people, places,
Born into poverty in
and events that characterized a unique lifestyle in a bygone era.
our dedicated readers for less money.
❊
“What we have here is a poignant, very funny, yet respectful look back
Mississippi at the Great Christmas Gift!
at small-town life and characters in the Deep South in the ’30s and
’40s, pre-prosperity, before it was a recognized condition. Meador is
a Mark Twain without the river and a Garrison Keillor without the
snow... and Baptists instead of Lutherans. I loved this book.”
close of the nineteenth
—Harold Chambliss - freelance writer, humorist, and former
magazine publisher
Clifton K. Meador
You supply: color, hi-rez PDF ofCharley
century,
Dr. Clifton K. Meador is the
Though it is an
best selling author of Med School,
A Little Book of Doctor’s Rules,
Symptoms of Unknown Origin,
the product or your logo & and Jimmie
Patton
True Medical Detective Stories
and Fascinomas. Sketches of a
Small Town is his 14th book.
In 1930, William Faulkner bought
http://amazon.com/author/cliftonkmeador
www.cliftonkmeador.com
autobiography, this
Rodgers established
www.doctorswholisten.net
Rowan Oak and lived there with his family Copy (50-75 words) book reads like a novel…
themselves among plotting and pacing are superb and the humor
until 1962. Rowan Oak is a National Historic
the most influential reminds me of Mark Twain. —Amazon Reviewer
Landmark owned and operated by We’ll put your listing together for you and
musicians of their
The University of Mississippi in Oxford. send a pre-press proofera.of the listingtells
as athe Readers who enjoyed Russell Baker’s Growing
In Tune
story of the parallel up and Ferrol Sam’s trilogy on Southern life, will
Rowan Oak is open Tuesday through Saturday, whole for your approval.
careers of these two love Clifton Meador’s Sketches of a Small Town…
10 a.m. to 4 p.m., and Sunday, 1 to 4 p.m.
pioneering recording artists—one white, circa 1940. A memoir. I don’t know when I have
Summer Hours: June 1 to August 1, Monday through $295
one per listing
black—who if you
moved beyond book
their humble 4 enjoyed a book so much. —Amazon Reviewer
Saturday 10 a.m. to 6 p.m., and Sunday 1 p.m. to 6 p.m.
$350tofor
origins onethelisting
change only music.
face of American
www.cliftonkmeador.com | cmeador@comcast.net
(662) 234-3284
www.museum.olemiss.edu/historic-homes/rowan-oak/ $38.00 hardcover | www.lsupress.org www.amazon.com/author/cliftonmeador
C O N TA C T A N O A S A L E S R E P T O D AY ! 501-374-0000 | advertising@oxfordamerican.org2019 CIRCULATION MAP
NATIONWIDE SUBSCRIBERS
Circulation & Distribution for Spring, Summer, and Fall Issues: 17,000
Annual Winter Music Issue Circulation: 45,000
OA READERS ALSO ENJOY THESE OTHER MAGAZINES:
The New Yorker, Southern Living, American Road, DownBeat, Harper’s, The Atlantic, Time, Newsweek,
National Geographic, and Garden & Gun
C O N TA C T A N O A S A L E S R E P T O D AY ! 501-374-0000 | advertising@oxfordamerican.orgDEMOGRAPHICS & PSYCHOGRAPHICS
A CULTIVATED AND LOYAL READERSHIP: Occupation:
58 %
Professional/Managerial
17
91%
%
Academic
27 %
Other
LIFESTYLE / CONSUMERSHIP:
of readers consider
the Oxford American
one of their favorite
publications
80 %
of readers say that they read and are
interested in the advertisements in
85%
of OA readers purchase
the Oxford American magazine more than six [6] books
per year
70 %
of readers spend three [3] or more hours
reading each issue of the OA
46 %
of readers share each copy of the magazine
with at least one [1] other person 53 %
purchase 13+ books per year
68 %
save the OA after reading 95 %
of readers purchase music (CDs, vinyl,
and via download)
88 %
of OA readers also spend time on
OxfordAmerican.org 78 %
buy CDs
31 %
buy vinyl
VACATION / TOURISM:
59 %
buy music via download
73 %
f readers take two [2] or more vacations
o Where readers buy their music
each year (they were asked to select all that apply):
OVER of readers say that they usually vacation in 60 %
from Amazon.com
HALF the Southern United States
49 %
from iTunes
59 %
from local music stores / labels
DOMESTIC PROFILE
40 %
other
Median Household income is above
$
75K
82 %
of readers consume spirits
99 %
of readers have a college education
68 %
drink whiskey (bourbon/scotch)
78 %
of readers are home owners
47 %
drink bourbon
C O N TA C T A N O A S A L E S R E P T O D AY ! 501-374-0000 | advertising@oxfordamerican.orgYou can also read
