MEDIA KIT 2019 - Travel + Leisure Southeast Asia
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MEDIA KIT 2019
editorial
In today’s modern, fast-paced world, Travel+Leisure Southeast Asia is the guide to luxury
travel, in both print and digital forms. The most widely distributed international edition of
the world’s leading travel and lifestyle magazine, Travel+Leisure Southeast Asia is sold in a
dozen countries around the region, while globally the Travel+Leisure brand boasts more
than five million readers.
Integral to the success of the print edition of Travel+Leisure Southeast Asia are its
editorial quality, offering timely and informative travel advice; a sophisticated layout and
design for today’s modern audience; and an unparalleled level of reader engagement. These
same principles extend to an engaging platform for various digital media.
Travel+Leisure Southeast Asia is trusted by readers through its policy of not linking advertising with editorial,
and for tailoring its content directly to a highly attentive audience. That our readers are truly engaged with the
content makes the magazine a highly attractive vehicle for advertisers.
Christopher Kucway
Editor-in-Chief
Editorial
“Great magazine
and content!”
Chiu Tsz Yeung
Singapore
reader profile
63%
96%
of our readers are younger
than 45 years old
of our readers travel
within Southeast Asia for
52%
leisure
of our readers travel
within Southeast Asia for
business
For 2019, the Asian Development Bank forecasts is more important than their country of residence.
healthy economic growth in Southeast Asia of 5.8%. Luxury globe-trotters have fueled the performance of
When it comes to travel, Southeast Asia demonstrated airport retail which now accounts for more than 6
continued strength in 2018 by receiving 10 percent percent of the global luxury market (Bain & Company).
more arrivals during the first four months of the year Research shows that the majority of Asian millennials
compared to the same period a year earlier. With so prefer to buy luxury goods abroad or at airports. Travel
many new hotel openings and additional flight routes and luxury shopping are strongly interrelated,
being added this growth is expected to continue especially in Asia.
throughout 2019 and beyond with strong further
expansion in interregional travel. Asian millennials are Travel+Leisure Southeast Asia’s target reader group is
expected to spend $340 billion on international travel part of this success story; affluent and brand
by 2020. Asia does not only offer great tourist conscious, our readers have the wealth to indulge their
destinations, with popular countries such as Thailand tastes. They have the disposable income that allows
and Indonesia and world class cities like Hong Kong and them to shop, eat, drink and stay where they want,
Singapore, it also offers a fast growing outbound when they want. Travel+Leisure Southeast Asia reaches
tourism market. out to these high-income frequent travelers through its
The luxury-goods industry is driven by “borderless mix of world-class journalism, photography and
consumers,” which means that the profile of the buyer lifestyle features, as our 2018 reader survey shows.
22
Reader Profile
number of nights/year that
our average reader stays in 85%
93%
a 4 or 5 star hotel
keep the magazine at
least one month
of our readers live
in Asia
56%
“Keep up the
archive the magazine
good work!”
Mriganko Mukherjee
Singapore
33%
earn more than
female
US$150,000/
year (non-Amex). 38%
Income Gender
61%
earn more than
male
US$150,000/
year (Amex). 62%
The majority of T+L SEA readers are young, affluent, well-educated, highly mobile
Asian nationals who appreciate and are inspired by luxury lifestyles and travel.
Source: T+L SEA reader survey 2018. Detailed survey results available on request.
editorial calendar 2019
“I look forward to
every issue”
Joseph Tang
Singapore
January February MARCH APRIL MAY JUNE
hotels . fa m ily. beaches +isl a n ds .
+ 50 Places To + Singapore + IT List 2019 + Bali + Philippines + Hong Kong
Go This Year + Bangkok + Cambodia + South Korea + Malaysia + Indonesia
+ Vietnam + Bali + Hong Kong + Taiwan + Vietnam + Laos
+ Japan + Malaysia + Philippines + Cambodia + Bali + Macau
+ China + Australia + Tented + Singapore + India + Philippines
+ India + Hawaii Camps + New Zealand + Europe + Africa
+ Australia + Vietnam
Timely and trusted advice on where to go now, section will also include destination reports,
need-to-know travel trends and service details travelogues and essays presented in a longer
Editorial Calendar
you can’t do without. These are the hallmarks of format aimed to whet your appetite for travel,
Travel+Leisure Southeast Asia, a publication that both around Asia and in all other corners of the
is now well-established in the region and remains globe.
the most widely distributed international edition
of the world’s leading travel and lifestyle Upgrade: A hands-on practical look at travel
magazine. With a modern look meant to make today, with advice on how to get the most bang
both the print and electronic editions easier to for your travel buck, whether at the airline
navigate, Travel+Leisure Southeast Asia remains check-in desk, at a resort or while dining out.
focused on editorial quality and an unparalleled
level of reader engagement. Features: A section for more in-depth
narratives about destinations in Southeast Asia
Regular sections in every issue include: and beyond, articles that are written to answer
T+L Digital, Editor’s Note, Inbox. every question you have about a particular
locale.
Front of the Book: A range of short-take
reviews and news items looking at everything Wish You Were Here: A postcard on the last
from the hottest travel trends to the best styles page of each issue that showcases some of
on the road to ideas on where you must visit Asia’s best photographers and gets behind what
next. Expanding on these themes this year, the inspires them around the region.
July AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
food . world’ s best . adv en ture . drea m trips . photogr aph y. anniversary.
+ Singapore awards . green tr av el . + Hong Kong + Singapore issue .
+ Thailand + Malaysia + Philippines + Malaysia + Philippines + Bali
+ Taiwan + Taiwan + Hong Kong + Vietnam + Cambodia + South Korea
+ Cambodia + Laos + Cruises + Japan + Indonesia + Hong Kong
+ Indonesia + Macau + Bali + Brunei + Thailand + Singapore
+ Japan + Wellness + Thailand + U.S. + Australia + Vietnam
+ Europe + Taiwan
The editorial calendar does not include all stories and is subject to change without notice.
circulation
distribution
Newsstand,
subscription,
total circulation
institutional
60,000
copies
american express
card members ’
distribution
11,000copies
Laos
350
Hong Kong + Macau
12,000
Vietnam Philippines
1,000 2,000
Thailand
6,000
Cambodia
350
Circulation
malaysia Brunei
6,000 300
Singapore
15,000
Indonesia
6,000
“The cover and contents
are beautiful!”
Nic Young
Singapore
advertisers
luxurious thrills unveiled
Discover the crown jewel of luxurious dining in Vietnam’s hidden paradise at JW Marriott Phu Quoc Emerald Bay.
Unlock wondrous arrays of the finest delicacies at the newly launched PINK PEARL restaurant with elegantly-curated
HYATT REGENCY BANGKOK SUKHUMVIT Generic Ad for Travel+Leisure
French cuisine set in the beachfront mansion of the fabled Lamarck University, crafted by the famed architect, Bill Bensley.
TrimTo
size: 266.7your
reserve x 203.2
seats, call +84 297 377 9999 or email mhrs.pqcjw.pinkpearl@marriott.com
Bleed Size: 273.05 x 209.55
JW MARRIOTT PHU QUOC EMERALD BAY PinkPearlJWMarriottPhuQuoc
Kem Beach, Phu Quoc, Vietnam jwmarriottphuquoc.com
SC_Travel Leisure mag_203.2x266.pdf 1 04/09/18 19.29
7-203 Travel+Leisure_SP.indd 1 31/7/18 5:59 pm
Size : 203.2 x 266.7 mm / Job no.610279 / Es3
Nipah Beach, Lombok
ADVERTORIAL
FIVE ELEMENTS,
ONE RESORT
Experience. It’s not every day that you come across a resort based on five elements
Moments. representing Earth, Metal, Fire, Water and Wood. But that’s what the
InterContinental Danang Sun Peninsula Resort does at every turn. This
beach oasis is immersed in the myth and beauty of Vietnam.
Memories. Designer Bill Bensley spent years visiting the country’s Buddhist
temples, palaces and villages to give the resort a unique architectural
vocabulary, one that incorporates a striking black-and-white color
scheme. Bensley blurred the lines between high and low culture, resulting
in an infinity pool with dramatic East Sea panorama,complete with
showerheads fashioned from Central Highlands hill-tribe baskets.
Beyond the comforts of the resort lays the Son Tra Nature Reserve,
home to nearly 1,000 species of plants, more than 100 birds, and a variety
of mammals and reptiles. Join a daily trekking excursion to a 1,000-year-
old Banyan tree that offers breathtaking views along the way.
Every trip to Vietnam requires excellent cuisine. La Maison 1888,
overseen by chef Pierre Gagnaire, is the first restaurant in the country
SEE M O R E
featuring a Michelin-starred chef. La Maison 1888’s setting tells the story
of a French-Eurasian family through its design. You’ll encounter the
C
Vietnamese theme of five elements of taste—sour, bitter, sweet, spicy and
M
salty. Every meal here is an effort to balance out these five tastes, as well
as to appeal to the five senses.
Y
CM
MY
CY
CMY
WITH THE AIRLINE THAT FLIES TO
MORE COUNTRIES THAN ANY OTHER
K
A contrast harmony I TA LY
of an infinite bliss
K R I S H N A A D I T H YA
A perfect place to meet, connect and experience the most
We are a part of nature. We live on a beautiful planet that treasures
refreshing stay while visiting the vibrant Thai capital.
marvelous harmony. Just like day to night. They give rise to each other as Special Opening Offer: Enjoy 20% off with
they interrelate to one another. The unity in this universe, akin to our complimentary breakfast when book 2 nights or more.
sanctuary. Have an eventful pause in Lombok. Discover a diverse type of
break for you to dive in. Prosperous in stunning stopovers above and For reservations, visit
below the horizon, here, you can have an exploration of limitless sensory hyattregencybangkoksukhumvit.com
indulgence. Feeling curious? Treasure more exciting packages from Visit
Wonderful Indonesia 2018 through the QR code below. Embrace your
life with a meaningful journey in the land of endless wonders. HYATT REGENCY BANGKOK SUKHUMVIT
1 Sukhumvit Soi 13, Klongtoey Nua (BTS Nana Station),
Bangkok 10110 Thailand
www.indonesia.travel Tel. +66 2 098 1234,
indonesia.travel Email. bangkoksukhumvit.regency@hyatt.com
Indonesia.travel
indtravel The HYATT trademark and related marks are trademarks of Hyatt Corporation or its affiliates.
©2018 Hyatt Corporation. All rights reserved.
Phone: +84 236 393 8888 | reservations.icdanang@ihg.com | danang.intercontinental.com
09ADV_ICDanang.indd 39 8/6/2561 BE 16:18
UNITED
Leading advertisers:
Singapore Airlines, Rolex, Conrad Hotels,
Ministry of Tourism India, Tudor,
Patek Philippe, St Regis Hotels, Harrods,
AMERICAS ASIA EUROPE MIDDLE EAST Soon HONG KONG
Turkish Airlines, BVLGARI, Canon
MONTECITO BANGKOK
and many more.
ro se w o o dho t e l s. c o m“Gives me inspiration
for my travel planning!”
Vanessa Koh
Singapore
Advertisers
Leading advertisers:
TAG Heuer, JW Marriott, Waldorf Astoria, Thai
Airways, Indonesia Tourism, Hyatt, Intercontinental,
Turkish Airlines, Patek Philippe, Rosewoooddigital
Great website!
Website Digital Edition
Our popular website TravelandLeisureAsia.com Travel+Leisure Southeast Asia is also available in a
extends the Travel+Leisure Southeast Asia name into the digital format for tablet computers like the iPad. This
online sphere in a user-friendly and easily navigable product represents a great set of opportunities for
environment. More than this, the essential travel advertisers to reach a wider audience with
information we provide attracts and keeps users technologically advanced campaigns including the use of
informed through online-only articles, a dynamic integrated video clips.
directory of listings for all the countries we cover and
interactive travel blogs. Travel+Leisure Southeast Asia For a full and detailed overview of all our digital
also has a strong presence on the most popular social- products, please request our digital-products Media Kit.
media platforms including Facebook, Twitter and
Instagram, creating a fully engaged and dynamic online
community along with the website.
Our digital products take Travel+Leisure Southeast “ T+L is always my first
Asia to a global audience interested in Asia as a
destination and arms it with the tools needed to turn choice travel magazine”
aspiration into reality.
Wong Chin Chon
Petaling Jaya, MalaysiaDigital Facebook.com/TravelLeisureAsia Twitter.com/TravLeisureAsia Instagram.com/TravelandLeisureAsia
rates and Specs
Advertising rates 2019 (US$)
Full Page (FP) 8,513
Outside Back Cover (OBC) 17,025
Inside Back Cover (IBC) 10,783
Double Page Spread (DPS) 15,466
Inside Front Cover DPS (IFC DPS) 19,992
Half Page 5,390
Third Page 3,831
“Great reading!”
mechanicals/terms Adi Hartono
Double page spread (trim size) – 266.7mm X 406.4mm Jakarta, Indonesia
Full page (trim size) – 266.7mm X 203.2mm
1/2 page horizontal (trim size) – 133.35mm X 203.2mm
1/2 page vertical (trim size) – 266.7mm X 101.6mm
One third vertical (trim size) – 266.7mm X 67.73mm
Gatefold (trim size) – 266.7mm X 388mm
Notes
The printed matter should be within 5mm from the trim sizes. Gutter
is 8mm (4mm on each page) for double-page spread advertisements.
Deadline
Material delivery: due in the 1st week of each preceding month except
for May 2019 issue. Your account manager will provide you with exact
deadline dates.
First 25% of the magazine carries a 10% premium. A specific request
for a fixed position anywhere in the magazine carries a 20% premium.
Requested positioning subject to availability.Via E-mail
• High Resolution PDF, EPS or JPEG format with a minimum resolution
of 300 DPI. Please ensure all images that run to the edge of the page
have a bleed of 5mm from the trim of the page.
• E-mail directly to: tlartwork@mediatransasia.com and CC your
account manager.
POST
By courier to Advertising Dept.,
Travel+Leisure Southeast Asia, 14th Floor, Ocean Tower II,
75/8 Sukhumvit 19, Bangkok 10110, Thailand.
Tel: +66 (0) 2 204 2370.
PDF upload
s tep s to l og in
• ftp server: mediatransasia.com
• Username: advert_tlsea@mediatransasia.com
• Password: MyAdvert1234
1 Create folder for artwork and upload
2 E-mail Account Manager and inform them of upload and folder name
3 Account Manager will confirm receipt
Contact
ba ngkok
Travel+Leisure Southeast Asia, 14th Floor, Ocean Tower II, 75/8
Sukhumvit 19, Bangkok 10110, Thailand.
Tel: +66 (0) 2 204 2370. E-mail: advertising@mediatransasia.com
Rates + Specs
hong kong
1603, 16/F, Island Place Tower, 510 King’s Road, North Point
Hong Kongspecial projects
Regular advertising remains effective, yet let us know if you
would like to discuss fully integrated, tailor-made, high-quality
content produced by our award-winning team.
Let us produce your special
booklet or guide, highlighting your
message aimed directly at our
readers.
BEST PLACES
TO TRAVEL 2018
“Informative
magazine”
Hyatt Ministry of Tourism Goh Jia Cong
Indonesia Singaporeexamples
advertorial
LEXUS
Branded content for
Lexus; a short driving
story in California,
What a sedan should
be: the Lexus LS 500.
Going off road in Napa
in the Lexus LX 570.
featuring the Lexus brand
in travel content that
left: Rows of ripening left: The beautiful
vines at the coastline near the
Beckstoffer Estate. Napa Valley.
behind the wheel of a silver Lexus LS 500, zipping
through the vineyards of Napa on a brisk autumn
com) for lunch, but not for wines, more for an
unexpected experience. Our lunch table is set among
had dawned on me the similarity of Lexus philosophy
with this culinary belief.
sleeves work that results in some of the valley’s tastiest
tipples. Edson offers a laid-back but detailed look at the
appeals to our readers.
Combine it with digital/
afternoon is one of those moments when travel is truly the vines, a series of olive oils and syrups, as well as That evening at the Beckstoffer Ranch, winemaker winery best known for its Mockingbird Cabernet
exhilarating. You feel like the king of the road, with fresh garden produce greet us. Aside from the basil-, Jessica Edson hosts us for an elaborate outdoor dinner Sauvignon. Nestled as it is in the eastern hills of St.
Lexus LS standing out with it’s elaborate mesh rosemary-, and lemon pepper-infused olive oils, are presented by Michelin-star chef Christopher Kostow and Helena, she says this canyon is a grand canvas ripe
signature grill of no less than 5,032 individual grid other hand-crafted bottles that have a very local flavor: his team from The Charter Oak (thecharteroak.com), a with possibility. It’s difficult to say whether her
facets—something so intricate that it took months from Blood orange or Meyer lemon olive oils and citrus notable Napa address. Along a hillside carpeted in enthusiasm for wine outweighs her knowledge of it, but
social media for even
conception to production—a perfect representation of syrups are like nothing else found outside of Napa. Of gnarled oak trees, as the sun sets and an oversized she boils her talk down simply to teaching us how to
Lexus’ bold aesthetics combined with sophisticated course, these are best appreciated as part of our barbeque proves its worth, we dine on raw vegetables ask for a wine we enjoy. “Wine is an adventure and it’s
craftsmanship. Inside, the Lexus’ attention to detail multi-course lunch that includes charred pole beans from the farm, smoked beef ribs that melt on the fun,” she reminds me in the cool cave lined with
becomes more evident in the ornamentation: from with cherry tomatoes doused in a lemon-dill tongue, hearth-roasted mushrooms native to these French-oak barrels of Beckstoffer’s offerings. While this
more mileage.
hand-folded origami-inspired pleats that adorn the door vinaigrette, and a grilled balsamic-glazed chicken with hills, and salted grilled corn on the cob plucked only a is a learning experience, Edson is the first to admit that
to the thinly sliced veneered wood panels that are roasted beets, figs and arugula. Our chance to enjoy few feet away. Our entire meal derives from the her own wine education is never ending. “When you see
unique to each vehicle, enveloping all the senses in the sweeter syrups comes with local artisanal cheeses surrounding, rolling and well-tended landscape, which something compared to seeing it AND touching it, it is
luxury. and seasonal fruit. begs exploring in the muscular Lexus LX 570, an so much better than reading about it in a book,” she
Seated in this sedan, the winding Napa roads offer a Surprisingly, these oils carry an ideal balance of fruit off-road SUV capable of tackling any terrain with says of her own travels in the wine world, whether
great backdrop for a drive. This is a valley known for its aromatics and warmth; a possibility achieved only by finesse literally at the flick of a switch. around Napa or on another continent. That’s the same
own artisans, whether at a vineyard or when it comes testing dozens of blends, producing only small lots of Back at the Beckstoffer Estate (tbwines.com), we thinking behind the experience in a Lexus. To fully
to the culinary arts. each. Trained by Italian mill masters, the craftsmen take a behind-the-scenes look at a working vineyard. appreciate each of the flagship models, you have to get
As we accelerate along the sun-dappled highway, here use a hammer mill to produce sharper, more Staff here like to say the estate is a combination of a behind the wheel and feel all those years of passion
how could we not stop at a vineyard in a land known for robust olive oils: preserving age-old traditions and grower’s history, a farmer’s humility and a vintner’s come to fruition, especially in a place as unique as
wines? We pull into Round Pond Estate (roundpond. applying them by hand to modern techniques, which hand. With that in mind, this is rubber boot, roll up your Napa Valley.
W Hotels
A beautiful series
of supplements,
polybagged with the
magazine, capturing
and reflecting the W
brand values. Also
published online.
Switzerland
Tourism
A monothematic issue,
produced by our own
editorial team, with
Switzerland content
only. A fully integrated
Special Projects
project including print, a
microsite, website, social
media and eDM blasts.terms and conditions
Requests for advertising All advertisements are The publisher reserves
space must be accompanied accepted and published the right to destroy all
by an insertion order made by the publisher upon the transparencies or other
out to Travel+Leisure representation that the material after three months.
Southeast Asia, Media agency and/or advertiser Such material will not be
Transasia Ltd, 14th Floor, is authorised to publish returned to the agency/
Ocean Tower II, 75/8 Soi the entire contents and advertiser unless requested
Sukhumvit 19, Bangkok subject matter thereof. in writing.
10110, Thailand. In consideration of the
publisher’s acceptance of In the event of copy
The publishers reserve such advertisements for instruction not being
the right to edit, revise or publication, the agency and/ received by the deadline,
reject any advertising. or advertiser will indemnify the publisher reserves the
and ensure the publisher right to repeat a previous
The publisher will not be harmless from and against advertisement of the same
liable for any consequential loss or expense resulting size or to run a house
loss or damage occasioned from claims or suits advertisement and the client
by the failure of any based upon the contents will be liable for the full
advertisement to appear or subject matter of such payment.
due to any cause nor its advertisements, including
failure to appear on a without limitation, claims
specified date. or suits for libel, violation of
right or privacy, plagiarism
and copyright infringement.Contracts for advertising printing material.
are non-cancelable. All complaints or claims
Cancellations by the regarding advertisements
advertiser or agent of any published must be made
portion of a contract for any in writing within 15 days of
reason whatsoever nullifies the date of publication and
all rates and/or position and sent by registered post or
protection for the remainder. recorded delivery to the
publisher.
While every care is
taken, neither the publisher Incorrect rates or
nor agent is responsible conditions or insertion
for loss or damage to orders which do not
transparencies and other correspond to the rate
material. card will be regarded as
clerical errors and the
The publisher will not advertisements will be
be responsible for errors published and charged for at
appearing in advertisements the applicable rates in effect
which are placed too late for at the time of publication.
proofs to be submitted or for
errors due to late delivery Any agency commission
of printing material from the agreed upon is subject to
advertiser or from a third delivery of artwork before
party designated by the deadline and payment of
advertiser as a source for invoice by its due date.
“An informative
lovely read”
Mark Yang
Bangkok, ThailandYou can also read
