MEDIA KIT 2020 - Media Impact
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MEDIA KIT
2020
1
Lifestyle can be so easy
ST YLEBOOK.DE
STYLEBOOK.de – one of the leading
online magazines for women!
STYLEBOOK.de reports on topics ranging from
fashion, beauty, body and love. So the publisher
reached more than four million visits every month. In
addition to that high quality curated, editorial content
STYLEBOOK.de also offers some eCommerce-
solutions. So STYLEBOOK.de is the perfect platform
to advertise shopping highlights
Facts & Figures
Unique Users: 2.09 M 1 73 %2
Visits: 3.66 M 2
Page Impressions: 4.46 M 2 27 %2
2 1) AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, Single month Mai 2020 2) IVW April 2020
Soziodemographie & Affinitäten
ST YLEBOOK USER
43% bummeln gerne durch die 24% kaufen oft Dinge, ohne
✓ 50% of the users are always lange darüber
Geschäfte und kaufen spontan wenn
informed about the latest fashion nachzudenken,
ihnen etwas gefällt (Affinitätsindex:
trends (Affinity: 144) ✓ 56% of the ob sie enjoy
users sich
119) daseating
überhaupt
exoticleisten
foodskönnen
(Affinity:
(Affinitätsindex:126)
123)
✓ 45% of the users like to afford
35% informieren sich im Geschäft
expensive cosmetic ✓ 41% of the users consider
kaufen dann aber im Internet
products(Affinity:138) home renovation and
(Affinitätsindex: 158)
redecorating
63% nutzenavor hobby
größeren
(Affinity:
Anschaffungen
142)
Preisvergleichsplattformen im
Internet (Affinitätsindex: 139)
66% probieren gerne
✓ Gender:
neue Produkte ausfemale
(60% women)
(Affinitätsindex: 125)
✓ Ø-Alter: 41.9 years 47% machen sich mit ihrem Geld lieber
✓ 47% of the users prefer spending
(41% between 20-39 years) ein schönes Leben als zu sparen
money on nice things instead of
(Affinitätsindex: 113)
✓ Ø-HHNE: EUR 3,229 saving money (Affinitätsindex 112)
61% lesen
(68% > EUR vor
2,000)größeren
Anschaffungen möglichst
✓ Education: high level
Testberichte ✓ 40% of the users like to afford
39% leisten sich gerne teure Sachen
(48% minimum highschool graduation)
(Affinitätsindex:125) expensive products (Affinity: 135)
(Affinitätsindex: 134)
Quelle: best for planning 2019 I ; AGOF daily digital facts, Basis: digitale WNK 16+ Jahre (60,04 Mio.); Einzelmonat Oktober 2019; abgerufen am: 01.11.2019
3
PUREPOSEFUL
BRANDING
FIXED PLACEMENTS
4
Spectacular and premium
HOMEPAGE PLUS
The Homepage Plus Packet guarantees brands a unique
and distinguished appearance.
Homepage
Besides the fixed placement on the homepage, the
client receives the First Contact Placement (first page
view on the entire website) and is so able to reach every
user on the website..
For even more attention-grabbing there is also the
possibility to integrate a logomorph on the homepage.
Homepage Plus Day1: 100,000 AIs I € 7,000
Homepage Plus Week: 600,000 AIs I € 35,000
1st
Contact
5 1) Saturday and Sunday are one day
Homepage Plus with ex tensive, at tention- seeking formats
HOMEPAGE PLUS
Videowall
BridgeAd +
Logomorph
6
Attention- seeking on the homepage and the channel star t pages
TAKEOVER AD
Entire takeover incl. interactive elements and
„transparent“ areas over the whole site
Online: Background I Superbanner I Billboard I
Medium Rectangle
Mobile: Header I Content Ad I Footer
Placements: Home + Channel entry sites
Fixed daily plaxement1: 60.000 AIs I € 6,600
7 1) Saturday and Sunday are one day
1 0 0 % S h a r e o f Vo i c e
DER ST YLEBOOK BIG BANG
Full power: One Day, all Placements, total exclusivity!
The customer get all placements on the whole website
STYLEBOOK.de exclusive1 for one day and benfit
from unique branding effects and 100% share of
voice.
The choice of the type and numbers of the advertising
formats are free. In addition to classic standard
advertising materials, the customer can also benefit
from creative special productions.
Fixed daily placement2:
mimium of 180,000 AIs3 I € 19,800
8 1) excluding CMS-Ad-Placemennts (e.g. Taboola) 2) Saturday and Sunday are one day 3) more than one ad placements per page will be more AIs
The most prominent format
A -TEASER AUF DER HOME
Placement on the most attention-grabbing editorial
placement is ideal for highliting the latest products
and collections. Linking is done either through the
partner‘s website, the STYLEBOOK.de shop or
another specific landing page.
Fixed daily placement1: 40,000 AIs I € 4,5002
9 1) Saturday and Sunday are one day 2 )In case STYLEBOOK.de creates the A-Teaser additional creative costs of €500 will be charged, it‘s not possible to integrate a client‘s tracking pixel
Maximum Awareness
BR AND DAY
The STYLEBOOK brand day includes all the
advertising space of the desktop, mobile
STYLEBOOK.de-homepage and the channel
homepages.
This exclusive and attention-grabbing branding format
generates maximum awareness and is ideal for
storytelling or presenting an entire product range.
The brand day consists of: Billboard, A-teaser,
2 Channelstartseite
Medium Rectangle and Content Bar as well as on the
channel homepages + mobile A-teaser, content ad
1 Homepage (4:1/6:1) and mobile medium rectangle.
Fixed daily placement1: 121,000 AIs I € 14,5002
1 Homepage 2 Homepage 3 Channelstartseite
10 1) Saturday and Sunday are one day 2) In case STYLEBOOK.de creates the A-Teaser additional creative costs of €500 will be charged, it‘s not possible to integrate a client‘s tracking pixelChoose the perfect channel for your sector
CHANNEL PLACEMENTS
CHANNEL „STARS“ CHANNEL „FASHION“ CHANNEL „BEAUTY“
75.000 AIs1 pro Tag 35.000 AIs1 pro Tag 35.000 AIs1 pro Tag
The client chooses the perfect channel for the brand. The campaign will have a fixed placement throughout the entire
channel
The client can receive a 25% discount by booking a fixed placement for one week.
Pricing: see factsheet
11HARMONIC EMBEDDING CONTET INTEGRATION & STORYTELLING 12
Yo u r p r o d u c t h i g h l i g h t s – C r e a t i v e & a u t h e n t i c
ADVERTORIAL
The client will be presented exclusively on a separate
website, which will be in the form of an advertorial. This
site will be designed to portray the look of
STYLEBOOK.de.
The following can be integrated as well: sweepstakes,
polls, votings, tutorials, get the look, videos
The advertorial will placed in a fitting area and will thus
lead to an increase in credibility. Traffic will be
generated through homepage teasers & run-of-site
placements1.
Paket S Paket M Paket L Bühne4
2 weeks 4 weeks 6 weeks 6 weeks
500,000 AIs2 1,000,000 AIs2 1,500,000 AIs2 1,500,000 AIs2
€ 10,0003 € 17,5003 € 22,5003 € 35,0005
13 1) online: AdBundle; mobile: Mobile Medium Rectangle Content Ad 6:1 2) Traffic supply 3) €2,000 creation costs in addition. Creation costs are not eligible for discounts
4) one advertorial included 5) €3,000 creation costs in addition. Creation costs are not eligible for discountsThe perfect stage for your brand
THEME SPECIAL
STYLEBOOK.de offers a complex, themed stage, that
can be used exclusively by the client. The stage
consists of a presenting header and media as well as
articles that incorporate the specific topic or subject.
In addition, editorial teasers on the homepage and
run-of-site placements1 carry links to the themed
stage.
In addtion, client-created elements in form of
advertorials can also be presented.
Theme Special S Theme Special M Powerspecial4
1 week 2 weeks 4 weeks
300,000 AIs2 600,000 AIs2 1,360,000 AIs2
13,000 €3 23,000 €3 40,000 €5
14 1) online: AdBundle; mobile: Mobile Medium Rectangle 2) Traffic supply 3) €2,000 creation costs in addition. Creation costs are not eligible for discounts
4) one advertorial included 5) €3,000 creation costs in addition. Creation costs are not eligible for discountsYo u r m e s s a g e , o n e e f f e c t
BR AND STORY
Our brand studio creates a story with STYLEBOOK.de’s
look and tone.An integration of your logo leads to subtle
brand awareness.
Various measures (e.g. native teaser on
STYLEBOOK.de, social sponsored posts, etc.) supply
traffic.
Package S1 Package M1 Package L1 Brand Channel3
Minimum of Minimum of Minimum of Minimum of
6,000 views 15,000 views 20,000 views 15,000 views
€ 22,5002 € 50.0002 € 62.5002 € 52.5004
15 1) Minimum of 4 weeks running time 2) additional creations costs Package S: 3.500€ I Package M: 4.000€ I Package L: 4.500€ Creation costs are not eligible for discounts 3) includes a hub
an three brand stories, minimum of 6 weeks running time 4) zzgl. € 8,000 creation cost, Creation costs are not eligible for discountsTHINK OUTSIDE THE BOX INFLUENCER & SOCIAL MEDIA CAMPAIGNS 16
O w n i n f l u e n c e r n e t w o r k a s p a r t o f t h e ST Y L E B O O K . d e c o n c e p t
ST YLEBOOK BLOGGER
Potential approaches
✓ Sponsored events with influencers (e.g. Fashion
Week)
✓ Sweepstakes or competitions
✓ Product tests of beauty or lifestyle products
✓ Creative DIY ideas
✓ Report of special activities (perfect for product
launches, new collections or shop openings)
Traffic is generated through media extension (e.g. A-
Teaser)
17 1) creation costs in addition, details vide factsheet, creation costs are not eligible for discountsP a s s g e n a u e A n s p r a c h e & s t a r ke V i r a l i t ä t
SPONSORED POSTS
✓ Einbindung der Kampagne im Newsfeed der
Facebook-User mit der STYLEBOOK.de
Absenderschaft
✓ Cross Device Targeting als Möglichkeit der
genauen Zielgruppenbestimmung über die
134.000 Fans der Marken hinaus
✓ Hohe Reichweite und Markenerinnerung
4 Postings im Kampagnenzeitraum von 4 Wochen
möglich
✓ Je größer der Mehrwert für den User, desto mehr
Interaktivität
Paket
4 Postings (insg. 400.000 AIs): 14.800 €1
18 1) ggf. zzgl. 600 € Erstellungskosten (nicht rabatt- oder AE-fähig), Maximal 3 Targetingkriterien kombinierbar, Targeting auf Markenfans ist nicht mit anderen Targetingkriterien möglich.
Kein Aufschlag für Targeting. Targeting ist im Festpreis enthaltenGET MORE! BOOKS THEMENKOSMOS 19
Theme Cosmos
R ANGE OF THE BOOKS
Fashion Attraktionen Digitales Leben Health Gardening
Beauty Inspiration Smartphones Fitness Rooms
Body Airlines Smart Home Workouts Inspiration
Stars Reisen Gaming Mind & Body How To
Love Ziele Apps Healthy Food Tools
News
20CONTACT
For individual concepts For product cooperation
Paul Spiegel Sabrina Keskowski
Media Impact / Publisher Vermarktung SPRING GmbH & Co. KG
Junior Marketing Manager Product & Business Manager STYLEBOOK
Tel: +49 170 3753181 Tel: +49 (0)30 2591 - 79295
paul.spiegel@axelspringer.de sabrina.keskowski@stylebook.de
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