MEDIA KIT TRAVEL HOSPITALITY FOOD&DRINK - MediaScope
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MEDIA KIT TRAVEL HOSPITALITY FOOD & DRINK
EDITOR’S NOTE
Food and travel are the true alchemists in our lives. They have
the power to stimulate, to motivate, to inspire. TravelDine tracks
the metamorphosis in the travel and hospitality, food and drink
industries as we get ready to face a transformed world. We shine
the spotlight on India’s best restaurants and chefs, on innovative
spirit brands, and on destinations both mainstream and offbeat,
bringing to you everything that is new and exciting. We track
trends and foster a sense of adventure through our wide-ranging
content on food, chefs, travel, hotels, staycations, wellness
resorts, and much more. All this, backed by sharp insights of the
edit team, our contributors and columnists, and a keen sense for
telling the best stories that are out there.
Deepali Nandwani
2 | | A digital platform by Mediascope
BRAND TRAVELDINE “The only luxuries in life are travel and food.” — Ferran Adrià From being a dishwasher to a cook in the Spanish military to one of the world’s leading exponents of “molecular gastronomy”, Ferran Adrià knows a thing or two about journeys. His restaurant in Costa Brava, El Bulli, has 3 Michelin stars and has been adjudged the best restaurant in the world on five different occasions. Open for only 6 months in a year, it was coveted by a plethora of connoisseurs, who crossed deserts and oceans for the gastronomic journey of a lifetime. At the peak of its success and fame, Ferran closed El Bulli forever. For him, it was time to evolve, to see more of the world and to taste its bounty. And that, in a nutshell, is the TravelDine spirit. Come travel with us and taste the bounty we bring to you. Much like the visitors to El Bulli, you shall not be disappointed. 3 | | A digital platform by Mediascope
OUR CONTENT (Click on the thumbnails to read more...)
Adventure Wildlife Slow & Bespoke Luxury Road Homesteads
Travel Travel Experiences Vacations Trips & Villas
Culinary Expert Green Exciting New Trends Hospitality
Explorations Chefs Gourmet Recipes in Food & Drink Entrepreneurs
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HOTELS
Our contents and articles regularly feature contributions by leading national and
international doyens from the world of hospitality. Right from illuminating insights
on the art of hospitality, to why travel, as a way of life, is the best way to know
the world, they have shared a wealth of knowledge with us, and continue to do so
as guest authors and hosts on our platform.
“When life “We believe “We are on
changes so that the entire a journey to
dramatically and industry will make things
at breakneck pivot towards naturally “A lot of brands talk about authenticity
speed, we know
for sure that
the unexplored
and the
better for the
planet, for
and immersive local experiences,
a new era underappreciated communities but what we also do is deep dive into
has begun” world of wellness.” and for you.”
the essence of things.”
Anuraag Bhatnagar Gaytri Bajaj Jill Kluge
COO, The Leela Group Managing Director, Niraamaya Retreats Suryavilas, Solan CMO, Mandarin Oriental Hotel Group Amruda Nair, Founder and Director Araiya Hotels
5 | | A digital platform by Mediascope
FOOD & DRINK
In every world civilization, food forms the fulcrum of all experiences: travel,
culture and leisure. TravelDine brings you closer to the chefs, bartenders
and luxury spirit industry leaders who are redefining the Indian epicurean
experience, bringing you the lowdown on new restaurants, emerging trends
and the evolution of the dining and drinking experiences of the future.
“This has been a “At this point, “I understand the
difficult year for the only way need for lockdowns,
the industry but to get back to but we have to weigh
collaboration living is to adapt them against the “We are eagerly looking forward to hosting people at the
and working
together is
to the virus
and change the
economy, the jobs and
need to get on with
restaurants. We will continue to have strict hygiene and
what has got us way we play our lives. We need to safety protocols and will adhere to whatever protocols the
through it.” the game.” open up mindfully.”
government sets, keeping the situation in mind.”
Gauri Devidayal Riyaaz Amblani Rahul Akerkar
Co-founder of Food Matters India Pvt Ltd. CEO, Impresario Entert. & Hospitality Pvt Ltd. Founder, Qualia Hospitality LLP Chef Rachel Goenka, Founder and CEO of The Chocolate Spoon Company
6 | | A digital platform by Mediascope
TRAVEL
For those who have an unquenchable thirst for knowledge,
travel is a teacher without parallel. At TravelDine, we
endeavour to bring you a fresh perspective, aiming for
experiences that are unique, sustainable and conform to
the principles of conscious travel.
“We started tourism “Luxury Tourism is “It’s not
training and certification redefined by the fact about where
centres. We also that sustainability you are, it’s
launched Azerbaijan 101, is static whereas about what “Qatar’s desert is the perfect spot for astronomy enthusiasts
an e-learning platform,
and designed special
regenerative is
going back to where
you’re doing
and what
to observe the dark and starry skies. The packages will make
courses to groom we started”. you’re trying for unforgettable experiences that travel-lovers can look
destination experts.” to impact.”
forward to when we welcome them back to the country.”
Florian Sengstschmid Shoba Mohan Puja Mitra
CEO, Azerbaijan Tourism Board Founder, RARE India Conservationist & Co-founder, Berthold Trenkel, Chief Operating Officer, Qatar National Tourism Council
Terra Conscious
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MEET THE AUDIENCE
1.5
Average no. of properties owned
12%
CEO/CXOs
4
Leisure trips per year
33%
Assistant VP and above
6
Business Trips per year
*Internal study on a sample size of 200 users
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AUDIENCE PROFILE
Age Group Gender
Chart Title
12%
55 and above
23%
Between 18 and 24
15%
Between 45 and 54
62%
23%
38% Male
24%
Between 35 and 44
Between 25 and 34
Female
18-24 25-34 35-44 45-54 55 and above
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AUDIENCE LOCATIONS
Mumbai Delhi Bengaluru Ahmedabad Jaipur
Chennai Pune Kolkata Hyderabad Other Cities
10 | | A digital platform by MediascopeEDITORS
Deepali Nandwani Amit Dixit Priya Pathiyan
Editor Deputy Editor TravelDine Associate Editor -
Travel and Hospitality
Deepali Nandwani is Amit Dixit has been writing on
part of the founding travel and food for two decades Priya Pathiyan is a senior
team of TravelDine. In now. He loves trying out new lifestyle journalist,
her four decades long dishes, interacting with chefs author and columnist.
career, she has reported and teasing out their stories and She loves exploring
and written on diverse going behind the scenes to see exciting places,
subjects — luxury to what makes our best restaurants savouring delish dishes,
travel, business to tick. His culinary adventures have and meeting interesting
current affairs, acquiring taken him to heritage distilleries personalities.
a 360-degree view on in Ireland, Australia’s inventive
the pulls and pushes wineries, the tapas bars of Madrid,
that defines society, royal tables in Rajasthan, and the
business and politics in lanes of Old Srinagar redolent with
India. Her passions span the aroma of freshly baking bread.
photography, cooking, When he has time left over from
and collecting quirky wining and dining, he also likes
postcards and vintage to cook. He is also interested in a
photographs. sustainable approach to food.
11 | | A digital platform by MediascopeCOLUMNISTS & CONTRIBUTORS (Click on the thumbnails to read more...)
Suman Tarafdar Madhulika Dash Lekha Menon Peter J Bates
Chef Kunal Pallavi Pasricha Phorum Dalal Nivedita Pawar
12 | | A digital platform by MediascopeEDITORIAL CALENDAR 2021 TravelDine’s Assets and Special Features July to December 2021
JULY SEPTEMBER DECEMBER
#Straightfromrestaurants TravelDine x The Dram Club x RARE India Masterclass TravelDine Podcasts
TravelDine’s campaign in support of For the second in the series of TravelDine TravelDine will be launching a series of podcasts
restaurants will encourage our audience Masterclasses, we will bring together RARE India, which featuring interesting chefs, hoteliers, travel
to order directly from the restaurants partners private, owner-run concept hotels with a purveyors, and influencers from the world of
rather than through aggregators. sharp focus on ‘conscious travel’, and The Dram Club, a food, travel and hotels.
The #Straightfromrestaurants platform that brings together India’s vibrant community
microsite will feature details and of whisky drinkers through events, tastings, REGULARLY THROUGH THE YEAR
menus of restaurants from which certification courses and now even The Dram Club App. TravelDine Videos
the audience can order directly, Throughout 2021, we will bring to our audience
besides showcase some of India’s best OCTOBER video stories from the country’s food and travel
chefs and restaurateurs speaking The TravelDine Best of Listings segments. Our past video features have focused
about why it is imperative to order TravelDine will invite our readers and our team on Chef Ananda Solomon and The Table@10.
#Straightfromrestaurants to save the members to put together a list of entries for
restaurant industry. TravelDine’s Best of Restaurants, Bars, Hotels, The TravelDine Book of
Destinations, Chefs, Sommeliers and Bartenders. Extraordinary Journeys
AUGUST The list will be shared by experts from the field Throughout 2021, TravelDine will curate a host of
TravelDine Food & Drink Festival who can vote for their favourites. journeys that are truly extraordinary in the travel,
Starting August till December, TravelDine hospitality and food space, with in-depth content,
will shine a spotlight on an international NOVEMBER out-of-the-world photographs and video content.
cuisine in association with various TravelDine’s Top 50 Awards We began the series with the world’s most
tourism board, and backed by videos The Top 50 Awards will celebrate the contribution of the luxurious train journey, and have covered topics
from guest chefs, recipes, and articles Top 50 chefs, restaurateurs, hotels, hoteliers and travel as varied as India’s best wildlife journeys, India’s
about the cuisine being featured, as well purveyors. Could be accompanied by an on-ground foremost eco-destinations, and luxury hotels that
as a pop-up on ground. event/cocktail evening. witnessed the birth of an independent nation.
13 | | A digital platform by MediascopeADVERTISING OPPORTUNITIES
We drive revenue & optimize sales, period. For You.
Sr. No. Platform Placement AD Unit Cost Per Unit
1 TravelDine.com Website + Mobile Site Native Story `3,00,000
2 TravelDine.com Video Branded Video `3,00,000
3 TravelDine.com Newsletter Static Banner `2/Email
4 TravelDine.com Website + Mobile Site Microsite `25,00,000
Contact details:
Abhay Srivastava : +91 9899119454
abhay.srivastava@mediascope.co.in
Rijhu Khandelwal : +91 9833448122
rijhu.khandelwal@mediascope.co.in
14 | | A digital platform by Mediascope
How do you rate TravelDine?BRANDED CONTENTDIGITAL BRANDED CONTENT CASE STUDIES
We will build
an emotional
connect MacBook MacBook MacBook
and bring
value to your
consumer.
Its where our
columnists 12.9‑inch iPad Pro 12.9‑inch iPad Pro 12.9‑inch iPad Pro 12.9‑inch iPad Pro
become your
9.7‑inch iPad Pro 9.7‑inch iPad Pro 9.7‑inch iPad Pro 9.7‑inch iPad Pro
columnists, for 21.5-inch iMac 21.5-inch iMac 21.5-inch iMac
the benefit of
your brand.
MacBook MacBook MacBook MacBook
15 | | A digital platform by MediascopeBA HOLIDAYS CAUDALIE FAIRMONTVIDEO PARTNERSHIP Video has emerged as the preferred mode of content consumption for digital audiences. The right video content makes your brand stand out and helps achieve your objectives. That’s where TravelDine comes in. 16 | | A digital platform by Mediascope
NEWSLETTER
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base that is 20,000
strong, our newsletter
gives your business
the visibility and brand
presence it needs.
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ABOUT US
India’s leading international media
representation & content consultancy.
Our expertise, experience & creativity
gained over the last four decades,
metamorphosed us into a unique
agency, exclusively representing leading
international media brands in India.
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