Media pack 2018-19 - NORTH EAST TIMES - PRINT DIGITAL FILM - North East Times Magazine
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NORTH EAST TIMES Media pack 2018-19 PRINT • DIGITAL • FILM northeasttimes.co.uk
ABOUT
PRINT
North East Times provides a voice for those who are shaping
the North East economy.
DIGITAL
The region’s leading monthly independent publication
combines inspiring business and lifestyle content for
professionals who are working and living in the North East
across multiple channels - digital, social media, email, film
FILM
and events.
We look to build on the four-decade history of the North East CLIENT NET TARGET
AUDIENCE
Times’ title, while embracing the latest digital innovations to
engage, inform and entertain our audience. EVENTS
By publicising the achievements of the individuals, companies
and organisations that are impacting the local economy,
our aim is to showcase the North East as a vibrant and
productive place to work and live. SOCIAL
With our modern approach and established legacy, North
East Times strives to be the number one business publication
in the region across all channels.
EMAIL
northeasttimes.co.uk
ABOUT VALUES
“Our core values of transparency,
integrity and creativity permeate
everything we do and will ensure
that the North East Times is
produced for the benefit of our
readers, advertisers, investors,
staff and wider North East
business community.”
northeasttimes.co.uk
ABOUT northeasttimes.co.uk
CIRCULATION MAILING
Direct mailing Offshore
Public
Recruitment
4000 are posted directly Arts & Culture Finance Retail
to key decision makers Automotive Government Science & Innovation
and influencers in the Built Environment Healthcare Sport
region - targeting those
Business Law Technology
at the top performing and SECTOR
fastest growing North Charity Leisure & Hospitality Training
East companies and Development Logistics Transport
organisations. Other Manufacturing & Utilities
Engineering
Education Media Subscriptions
Newcastle upon Tyne
South Tyneside
North Tyneside Managing Director Head of Department Company Secretary
Gateshead Director General Manager Principal
Teesside Manager Partner Board Member
GEOGRAPHICAL JOB TITLE
North Yorkshire Founder Owner Admin
Northumberland Misc Exec/Officer Government
Other Chief exec/CEO Chairman/President Consultant/Advisor
Sunderland
County Durham
northeasttimes.co.uk
CIRCULATION DISTRIBUTION
Bulk Distribution
Our transparent and
targeted distribution
ensures maximum exposure
in the North East business
community.
We print a guaranteed 7000
copies per month.
3000 copies are distributed
Northumberland
to key business locations AREA
around the North East and Newcastle upon Tyne
made available through a
subscription service. North Tyneside
South Tyneside
Sunderland
County Durham
Teesside
northeasttimes.co.uk
ABOUT TEAM
Peter Mallon - managing Alison Cowie - editor Martin Stout - John Duns - director
director & creative director advertising director
Peter was the lead designer at Alison is an NCTJ-qualified Martin is a hugely experienced John Duns has over 30 years
previous business publication journalist with more than 10 sales manager and commercial experience in media, sales,
before leaving to become a years’ experience. She has written director having worked in local management and marketing.
senior designer and then creative extensively for a range of digital publishing for more than 15 years. He joined Thomson Regional
manager at two prominent and print titles, and has managed As advertising director at North Newpapers in 1984 and
marketing companies. He brings the delivery of multiple magazines East Times, he works with clients to acquired specialist knowledge
this vast experience in print and as editor. She is adept at creating develop and create on and offline in advertising and sales
digital design with him as the engaging copy that informs and media solutions that deliver results. management. He became
creative mind behind the all-new entertains its target audience. product champion for The
North East Times’ print and digital Alison was named ‘One to Watch’ martin@netimesmagazine.co.uk Journal newspaper and ran
platforms. in the The Journal’s Most Influential its business magazine. John
People in the Norht East 2017. then moved into professional
pete@netimesmagazine.co.uk services. He helped re brand law
firm Watson Burton and wealth
alison@netimesmagazine.co.uk manager Brewin Dolphin.
john@netimesmagazine.co.uk
northeasttimes.co.uk
ABOUT TEAM
Christopher Owens - Chloe Holmes - Rebecca Eves - sub-editor David Kirkland -
head of photography digital marketing manager business development manager
Chris is a highly experienced Chloe is a digital marketing Rebecca works for North East David is an experienced media
editorial and commercial specialist who began working Times providing sub editing and sales professional having worked
photographer who has been at North East Times while editorial assistance. She also edits on a range of fitness, lifestyle,
commissioned by The Guardian, completing her degree in marketing the technology and culture pages commercial and trade publications
Little White Lies Magazine, The management. She spent a year in the Out of Hours section each with national and international
National Portrait Gallery, BT at a local marketing agency and month. reach, working with a variety of
Broadband, EMI and Virgin has an extensive knowledge of clients to help launch products
Records. He provides the effective social media strategy. rebecca@netimesmagazine.co.uk and carry out effective marketing
lead photography for North East Chloe has helped to build a sizable campaigns. Having spent time
Times, in addition to digital presence for North East working oversees, predominantly in
running his own successful Times, across multiple platforms. In the US, David is happy to be back
freelance photography business. November 2017, North East Times home promoting the North East’s
was highlighted as top media business community in a positive
christopher@netimesmagazine.co.uk influencer in Lissted’s 2017 Top manner.
North East England digital and
david@netimesmagazine.co.uk
technology Influencers on Twitter.
chloe@netimesmagazine.co.uk
northeasttimes.co.uk
ABOUT TEAM
Andrew Lowe - filmographer Chloe Taylor - digital marketing
executive
Andrew Lowe is an innovative Chloe curates content for the
film maker who uses the latest Out Of Hours section in the
equipment and techniques to magazine and online. She also
create beautifully crafted and manages the Out of Hours social
informative films. Andrew has media channels. Chloe is currently
become an integral part of studying a Fashion Retail and
the team as the importance of Enterprise degree at Newcastle
film and video becomes ever College specialising in digital
more prominent in ingregrated media and fashion marketing.
marketing strategies.
chloe.taylor@netimesmagazine.
andrew@netimesmagazine.co.uk co.uk
northeasttimes.co.ukABOUT CONTRIBUTORS
Chris Dobson - property writer Stephen Harper - sports Katie Bulmer-Cooke - health
correspondent and Fitness correspondent
Chris trained as a journalist Steve is North East Times sports Katie Bulmer-Cooke, UK Personal
with Thomson Newspapers in corresponsdent, covering all Trainer of the Year 2012, delivers
Newcastle. He edited Newcastle sports related stories across the personal fitness training, group
Life for 10 years, the forerunner region. Steve is ex Newcastle personal training, fitness classes
of North East Times. He is a United, Sunderland, Hartlepool and online fitness programmes.
specialist property writer having and Hull goalkeeper. He has also Katie is a professional speaker
worked as freelance for many coached at Middlesbrough FC and business consultant with
national publications including and Newcastle United under 13’s. vast experience in delivering to
Estates Times, Estates Gazette, Steve currently reports for BBC the health and fitness industry
Chartered Surveyor Weekly, Newcastle and 5Live Radio, and business arena. She writes a
Property Week and Retail Week. monthly column for Out of Hours
sharperjolpromotions@gmail.com advising on health & fitness
chrisdobbo@btconnect.com
katie@katiebulmer.com
northeasttimes.co.ukTHE MAGAZINE The magazine North East Times produces 11 high-quality printed magazines a year that are distributed to businesses leaders and influencers and key business and lifestyle locations across the North East and beyond. Each 100-plus page North East Times is carefully themed to reflect the region’s economic landscape and combines in- depth interviews and profiles, informed opinion pieces and essential business advice from some of the most successful and emerging business talent with links to the North East. In addition, each magazine features news, views and interviews dedicated to one of the region’s fastest growing sectors – the Build Environment, while our dedicated Out of Hours section provides the latest lifestyle news and articles from high profile contributors. When launching the all-new North East Times in October 2015, the team’s aim was to bring an international-feel magazine to a regional audience. As such, each issue is produced to the highest standard, where the editorial is complemented by excellent modern design and exceptional portrait photography. northeasttimes.co.uk
THE MAGAZINE OUT OF HOURS Out of Hours Out of Hours showcases leisure content, influencing our audience in their hours outside of 9-5. This includes fashion, food & drink, travel, motors, health & fitness, sport, tech and culture. Every month, Out of Hours includes independent editorial features including Recipe of the Month, a Business Lunch review, a fashion editorial with lead photographer Christopher Owens and My North East. Columnist Steve Harper, ex Newcastle United and Sunderland AFC player, covers sport each month, including fascinating interviews with sporting legends. Follow him on Twitter - @steveharper37 Columnist Katie Bulmer-Cooke, provides tips and advice on keeping fit and healthy. Follow her on Twitter - @katiebulmer1 Our digital marketing executive, Chloe looks after all things social, follow and say hello! She is always on the lookout for exciting things happening around the North East. @NEToutofhours @outofhours_ northeasttimes.co.uk
ABOUT FEATURES
Forward features 2018
JUNE - JULY/AUG -
Inspiration Money
In June, North East Times will The Money Issue returns for the
be bringing our readers truly third time and will feature on its
inspirational stories from North cover another highly successful
East individuals who have overcome entrepreneur who personifies the
adversity to achieve great things in wealth journey of making, growing
the world of business. and sharing money. Inside, we
will also be addressing the latest
thinking behind wealth generation
and showcasing the companies and
organisations that can help manage
and protect wealth and successful
entrepreneurs who have chosen to
share their wealth for the benefit of
others.
northeasttimes.co.ukABOUT FEATURES
SEPTEMBER - OCTOBER - NOVEMBER - DECEMBER -
Sport Women’s Issue Building the Future Review of 2018
The business of sport will be the This October, North East Times’ North East Times’ successful Building North East Times will mark the end
focus of the September issue. We will popular Women’s Issue will return for the Future issue will return in of 2018 by showcasing the Tyneside,
be looking at its commercialisation a third year. November and bring the latest news Wearside and Teesside-based
and the significance on our region, We will again be highlighting some and views from the built environment companies and organisations that
while reflecting on how employers of the most successful and up- – from new building projects to skills have achieved great things in the
embrace physical activities for the coming female business leaders and and international success from our past year. We will also reflect on the
benefit of their workforces. influencers operating in the region, region’s construction, architecture, main events of the year and look
as well as investigating issues around BIM and engineering companies forward to 2019.
diversity and equality.
northeasttimes.co.ukABOUT FEATURES
Forward features 2019
JANUARY - FEBRUARY - MARCH -
Professional services Skills and education Brexit
This issue will profile the strengths One of the key concerns for North On March 29, 2019, the UK will
of the professional services sector in East businesses is skills and in officially leave the EU. North
the North East. We will be speaking February’s North East Times, we East Times will be looking at the
to some of the key personnel and will be addressing this issue. As significance of this event, the details
brands operating in the region well as looking at how the region’s of the deal so far, and the next steps.
and the impact local firms are educational institutions and support We will also be asking experts what
making regionally, nationally and agencies are helping equip people impact Brexit will have on the North
internationally. with the required knowledge and East – the only net exporting region
training, we will be asking what role in the UK.
businesses should be playing in this
much-debated area.
northeasttimes.co.ukABOUT FEATURES
APRIL - MAY - JUNE -
The Tech Issue Advanced Manufacturing and Rural (TBC)
engineering
Our annual Tech Issue returns in April In a first for North East Times, the
and will provide a snap shot of the Advanced Manufacturing and June issue will be looking at the
region’s ever-changing tech industry engineering region’s rural economy. We will be
– from start-ups and SMEs to large- May’s issue of North East Times will investigating the economic make-
scale corporates. look at one of the most important up of out-of-town areas and asking
sectors in our region – manufacturing what are the opportunities and
and engineering. We will be revealing strengths in these areas.
some of the local companies that
are making a global impact with
their products and processes and
looking at how North East innovation
is influencing key markets such as
offshore and automotive.
*Please note, forward features may be subject to change.
northeasttimes.co.ukETHOS Advertising At North East Times everything we do is driven by our key values – transparency, integrity and creativity. We provide our advertisers with impactful and engaging editorial, supported by innovative design and print. This is implemented by our creative director, Pete Mallon. We thrive on collaboration and have built up a vast, targeted network that represents the region’s diverse business community. We will work with your marketing and creative team to build a campaign with longevity and value across both print and digital, to maximise your return on investment. One of the strengths of the magazine, and a key value - journalistic integrity - is that our independent content is not driven by commerical objectives, and as a result we produce a topical, entertaining and, most of all, influential regional publication. Pre-booked advertisers will have frequent contact on a monthly basis with both our editor, Alison Cowie, and the account manager. Our digital marketing manager, Chloe Holmes, may also be in touch to implement activity across our digital platforms – see North East Times online for further information. Any questions? Get in touch – martin@netimesmagazine.co.uk northeasttimes.co.uk
PARTNERSHIP Partnership Let’s work together to achieve our business goals and promote the North East as a vibrant and productive place to work and live. North East Times strives to build on its four-decade legacy and re-establish itself as the number one business publication, with the widest readership and influence in the region’s business community. For the first time in the title’s history, we are inviting companies and organisations to join us as partners. As a valued partner, you will benefit from a package of enhanced editorial and advertising opportunities which will showcase your company or organisation’s strengths and achieve maximum exposure in the North East. www.netimesmagazine.co.uk/partners/ northeasttimes.co.uk
PARTNERSHIP RATES
Partnership package
Logo on credit page (12 months) – unique
1x page 4-5 Double Page Spread advert - £1650
1x editorial platform* - £1650
1x Back page advert - £2000
1x supplied advertorial/advert in each issue (except issue with DPS profile) - £9000
1x DPS editorial - £1650
2x Event pages (photography not included) - £1800
Logo on partners page online - unique
x2 TimesLive Platform - £800pm
Social media support – unique
Sponsored NET breakfast event - £995
20 per cent discount on additional advertising
PARTNER PACKAGE:
Total rate card value: £19,545 £12,000 + VAT per annum
(DPS - Double page spread)
*excluding 10 Questions, Head of Steam and Bright Spark
**Supplied social campaign
northeasttimes.co.ukRATES
Rates
SIZES: RATE: MULTIPLE EDITION DISCOUNTS:
Double page spread £1650 (Invoiced on publication)
Full page £900 3 issues 5% | 6 issues 10% | 10 issues 15%
Half page £500
PREMIUM POSITIONS: BIND IN SECTION: RATE:
Inside front spread (pages 2&3) £2000 8 Page bind in POA
Inside back cover £1250 12 Page bind in POA
Back cover £2000 16 Page bind in POA
Right hand page pre-page 30 £1000
FOLD OUT:
SMALL BUSINESSES: Cover roll fold (gatefold) £3550
Double page spread £1200 Internal roll fold £2550
Full page £595
Half page £375 FILM:
Promotional video From £995
ADVERTORIALS SUPPLIED:
Subbing, design and proofing Price above + £180
ADVERTORIALS PRODUCED BY NET TEAM:
Interview by NET journalist, design and proofing Price above + £380
PHOTOGRAPHY FOR ALL ADVERTORIALS UP TO A DPS:
Photographers time and image/s used in print £295
PHOTOGRAPHY COPYRIGHT:
Full buyout of images from contact sheet in addition to above £495
northeasttimes.co.uk All prices are exclusive of VATSMALL BUSINESS
Small business
North East Times strives to be a business and lifestyle magazine that is CRITERIA
accessible for the whole of the region’s business community.
Small Business
As such, we offer discounted advertising rates for small business, start-ups To qualify for the small business discounted advertising rates, your company
and those businesses that meet our Out Of Hours (OOH) criteria. or organisation must have:
These rates are aimed to support smaller companies and organisations and • Fewer than 10 full-time members of staff
allow their voices to be heard. • And/or have been trading for less than 3 years*
To further discuss the small business & OOH rates, please contact a member
of the team. Out Of Hours
To qualify for the OOH discounted advertising rates, you must be a leisure or
lifestyle-based company which is:
• Independent** with less than three outlets
• Have fewer than 10 full-time members of staff
• Have been trading for less than 3 years*
Proof of above criteria may be sought and North East Times Magazine Ltd will have the final decision as to
whether your company or organisation qualify for these rates.
*date taken from three years prior to the advertising confirmation
** Not owned or part of a larger national or international company
northeasttimes.co.ukSPECIFICATION
Specification
TRIM SIZE: PROFILE ADVERTORIAL PAGE:
200mm width x 265mm height Please provide no more than 500 words for body copy, please include
headline, intro, pull quote and contact details.
BLEED SIZE:
206mm width x 271mm height Please provide high resolution (at least 300dpi) logo and image with relevant
captions.
DOUBLE PAGE SPREAD:
Type: 370mm width x 235mm height PDF SPECIFICATIONS:
Trim: 400mm width x 265mm height Files must be flat and not contain any transparent elements.
Bleed: 406mm width x 271mm height
Colour resolution must be between at least 300dpi, monochrome must be
FULL PAGE: 1200dpi.
Type: 170mm width x 235mm height
Trim: 200mm width x 265mm height All fonts must be fully embedded.
Bleed: 206mm width x 271mm height
Files must contain trim lines, crop marks and bleed.
HALF PAGE:
170mm width x 115mm height Artwork must be centred on the PDF page.
We also accept high-definition flattened TIFF files of at least 300dpi, in CMYK
format and non-compressed.
northeasttimes.co.ukNETIMES ONLINE NETimes online At North East Times we engage our audience through multiple digital touchpoints. Our intuitive content strategy has been carefully developed to ensure maximum exposure, with content across our email marketing and social media strategy directing readers to our website, putting it at the heart of everything we do. This builds an attractive online platform for our clients while ensuring a constant stream of informative, innovative, topical and entertaining content is available to our audience. We deliver the latest business and lifestyle news, reviews, events, interviews, advice and thought leadership which reflect the lives of those people working and living in the North East. We’re the first to inform or audience of what’s going on in the region, becoming their number one trusted source for the latest information. We also create digital campaigns that deliver The website is fully responsive to ensure our content is easier to results for our clients and are experts in building relationships, consume on smartphones, tablets and computers. We deliver a increasing brand awareness and putting our clients’ businesses positive user experience for our audiences across all devices to in front of a large digital audience. encourage return users. northeasttimes.co.uk
NETIMES ONLINE
8,200
sessions
Digital reach monthly
www.netimesmagazine.co.uk/
Website reach:
6,500 unique users monthly
8,200 sessions monthly 6,500
unique users
monthly
15,400 page views monthly
NET
@NETimesmagazine
19.1k followers
15,400
Filmographer page views
@mrandrewlowe monthly
Digital marketing manager
@ChloeNETimes
19,100
Instagram Twitter
@NETimesmagazine followers
northeasttimes.co.ukNETIMES ONLINE TIMES LIVE Times Live Our digital platforms feature on Times Live – an online platform collating business and leisure content – including interviews, profiles, thought leadership, knowledge and reviews. Highlight articles on Times Live are featured on a weekly e-shot, mailed to a database of 4500 targeted recipients in the North East business community. All articles featured on Times Live are promoted across our NET social media platforms - see social media reach for further information To be involved, please contact: chloe@netimesmagazine.co.uk www.netimesmagazine.co.uk/times-live northeasttimes.co.uk
NETIMES ONLINE TIMES LIVE
Platforms
Bright spark My life in cars
Bright spark is a Q&A showcasing a prominent business person in My life in cars asks the subject about their motoring history,
the North East region through questions covering their career so favourite drives and aspirational vehicles.
far and future aspirations.
Reflections
Business brain Reflections is a Q&A which asks the subject to reflect on their
Business brain is a Q&A with a company owner/leader with career; to consider their highlights and to ask if – they had they
questions covering the company or organisation’s aims and time again – they would do anything differently.
objectives.
Sector specific
Greatest feats As someone identified as highly knowledgeable and experienced
Greatest feats asks a subject what acts they have been most in your sector, North East Times invites you to write a thought-
inspired by. leadership piece that focuses on the strengths and opportunities
within your industry.
Last supper
Last supper asks the subject to imagine their ideal dinner party – Cost per platform:
who would attend, what would they eat and drink, what would be £400
discussed etc.?
northeasttimes.co.ukNETIMES ONLINE REACH
Social media channels 94.4K
North East Times utilises key social media platforms to inform
and interact with our audience on a daily basis. We bring our 8K
96.3
K
12 74.2
own business news and highlights from around the North East, K
as well as sharing our stakeholders’ news and must-know 112
K
business content from reliable sources across all social media
channels.
K
5K
100
14
@NETimesmagazine – 19.1k followers 9K
173K
12
188K
From start-up, Twitter has grown in to our most influential social
208K
media platform, and is monitored daily. In November 2017, North JANUARY
East Times was highlighted as top media influencer in Lissted’s FEBRUARY
K
2017 Top North East England digital and technology Influencers
242
MARCH
on Twitter - APRIL
MAY
www.blog.lissted.com JUNE
JULY
1. North East Times - North East Times provides a voice for AUGUST
SEPTEMBER
those who are shaping the North East economy. Get in touch! OCTOBER
enquiries@netimesmagazine.co.uk Twitter impressions 2017 NOVEMBER
2. The Journal Total: 1,689,900 DECEMBER
3. The Journal Business
4. BDaily North East
northeasttimes.co.ukNETIMES ONLINE REACH Social media channels @NETimesmagazine – 1,807 followers Instagram provides a visual platform to share a selection of the photography from the issue each month. We also snap behind the scenes, an insight to how the world of North East Times works! Linkedin As well as the North East Times page, all of the team are active users of LinkedIn with between 500 and 5000 connections. We utilise the platform to build a relevant network, promote businesses and individuals in the North East and the inspirational business stories featured in North East Times. northeasttimes.co.uk
“North East Times has become a key route into
the region’s business community, having become
synonymous with quality business news and
editorial integrity. We recruited the help of the digital
team to reach out to this engaged audience with
information on how our flagship innovation event,
VentureFest North East, could benefit their business
and their bottom line. We were thrilled with the
results of the campaign, which not only attracted
quality attendees to the event, but also forged some
exciting new connections.”
- Laura White, Innovation SuperNetwork Communications ManagerNETIMES ONLINE FILM
Film
North East Times Film encompasses the
development and production of cross-platform
content to a global audience. We work with brands,
personalities, corporations, and charities, delivering
independent films, dedicated to creating moments
of culture through innovative storytelling.
We offer brands the ability to maximize their George Clarke Newcastle United
goals by providing bespoke creative solutions and
compelling stories that build value.
www.netimesmagazine.co.uk/film
Chi Onwurah Gateshead FC
northeasttimes.co.uk“We cannot speak highly enough of David and the
team at NET. In particular the video produced was of
exceptional quality. The fact that the subject matter
was my business and services but set against the
backdrop of my hobby really made the sharing of
the content more personal. We have had loads of
positive feedback on both of our articles and the
video which was produced. Thanks NET for helping
us grow our brand in 2017 and beyond.”
- Lucy Hope, managing director, Bespoq FinanceEVENTS
Events
Our networking breakfast events are attended by an average “The Tyneside Cinema hosted a breakfast event with North East
of 100 members of the local business community. Hear Times to help raise awareness of the venue for private events.
from prominent and inspiring guests speakers, enjoy light Not only was Chloe and the rest of the team a pleasure to work
refreshments, and pick up a copy of the latest issue every with in the lead up and on the day, we opened up our doors to a
month. new audience and have since received a number of bookings off
the back of the event. The speakers on the day were interesting
Interested in hosting an event? We offer the opportunity to and engaging and there was an all-round great atmosphere.
showcase your venue to a cross-section of the North East I would highly recommend hosting North East Times events to
business community. other venues and would definitely look at doing another one
next year.”
To register your interest in attending or hosting a networking Louise Bennett, Hires and Events Manager at Tyneside Cinema
breakfast email –
chloe@netimesmagazine.co.uk
For sponsorship opportunities email –
martin@netimesmagazine.co.uk
www.netimesmagazine.co.uk/film/pitcher-piano
northeasttimes.co.uk“I love attending the North East Times
events because they’re always hosted
in unique and interesting venues, the
speakers are first class and it’s a great
chance for me to catch up with many
of my friends, peers and business
partners in a fun and informal setting.
Consistently excellent and highly
recommended by me!”
- Paul Lancaster - Founder, Plan DigitalYou can also read
