MEDIA PACK 2021 AMERICA'S MOST INFLUENTIAL WATCH TITLE - WatchPro USA
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AMERICA’S MOST INFLUENTIAL WATCH TITLE MEDIA PACK 2021
PRINT
WatchPro
In numbers
W
NOVEMBER 2020 / ISSUE 24
usa.watchpro.com
atchPro provides business intelligence for owners, operators and deci-
sion makers in the US watch industry.
This market-leading monthly magazine is the only publication target-
AMERICA'S MOST INFLUENTIAL WATCH TITLE
4,000+
ed at this sector. Monthly circulation
In addition to providing news and exclusive interviews, comment and analysis, de- to US watch industry
bate and examples of best practice and innovation, WatchPro supports the industry and professionals.
drives its news agenda with insightful reports and research.
WatchPro is published by Promedia Digital, a global publisher headquartered in
Dubai, with offices in London, India and Bahrain.
10,000+
WatchPro WatchPro WatchPro
AUGUST 2020 / ISSUE 021 SEPTEMBER 2020 / ISSUE 22 OCTOBER 2020 / ISSUE 23
Average monthly readers,
usa.watchpro.com usa.watchpro.com usa.watchpro.com
based on 2.5 readers for
AMERICA'S MOST INFLUENTIAL WATCH TITLE AMERICA'S MOST INFLUENTIAL WATCH TITLE AMERICA'S MOST INFLUENTIAL WATCH TITLE
each copy.
MANFREDI
70%
COVER STORY JEWELS IN
60 years after the CONNECTICUT
launch of the first HAS BEEN
ENJOYING
THE BIG
DEEP
THE BIG
INTERVIEW
PROSPEX
BUILT FOR
Accutron, the brand
is back with an all- RECORD of WatchPro’s audience
MONTHLY
INTERVIEW Lisa Bridge
directly authorise
COVER STORY
Terry Betteridge describes how Ben
THE ICE
AMERICA'S
new electostatic
DIVE
reconfigures Madaluxe Time is LEADING
SALES SINCE
Bridge reacted to the
taking on a fresh INDEPENDENTS
movement and
the Betteridge
empire as
existential threat of
Covid-19 and why DIVER family of Missoni
REVIEW THE
REOPENING
purchasing decisions for
watches made by
Spaceview collection
money moves she is using the crisis SEIKO CELEBRATES 55 IMPACT OF
around the G-SHOCK FROGMAN Timex Luxury on
to reshape her West YEARS OF EXTREME behalf of the Italian ROLEX'S 2020
United States GOES ANALOGUE Coast business EXPLORATION COLLECTIONS
fashion house
their companies
THE POWER OF PRINT CIRCULATION BY JOB ROLE
ADVERTISING IN WATCHPRO OFFERS NUMEROUS COMMERCIAL BENEFITS:
15%
CREDIBILITY INTEGRITY FREQUENCY AUDIENCE 10%
WatchPro is published by WatchPro is built on an WatchPro is published 12 Our database is fully researched 20%
Promedia Digital, a leading editorial policy that places times a year, providing the from scratch and maintained,
global publisher with some huge emphasis on the market with a monthly digest giving you the guarantee that your 40%
of the most respected, integrity, quality and of original news, trends and message is being seen by the
15%
sector-leading B2B and richness of its content. Our features. We will work with most influential buyers of watches
consumer magazines team work hard to bring you to create a campaign that and services in the US. Some of Managing director
within its portfolio, and the market the information delivers a consistent message these operations and procurement Owner
offices in London, Dubai it needs to know, creating that is read by prospective professionals are responsible for Purchasing manager/director
and India. a compelling publication buyers of your products multiple sites and annual budgets Procurement manager/director
that suppliers benefit from month after month. that run into the millions. Other
being associated with.
DIGITAL In numbers
U
SA.WatchPro.com is the only dedicated web portal Leaderboard
1040px x 120px
for the US watch industry, representing a truly
valuable opportunity for business advertisers. By
advertising on USA.WatchPro.com and within the
site’s associated daily news alerts, organizations of all sizes can Wallpaper
235px x 658px
Wallpaper
235px x 658px
Over 90,000
now communicate information about their company, products, page impressions per
services and promotions to highly-targeted watch industry month
professionals working in the US, predominantly watch buyers
from jewelers. Tower Banner
300px x 600px
USA.WatchPro.com is also a huge platform for watch collectors
and enthusiasts across the States to see news, reviews and
opinions on everything watch-related, including new launches, Over 47,000
store openings and celebrity ambassadors. This is why visitor unique users per month
numbers to the site are up 50% year on year. MPU
650px x 250px
This combination of business intelligence and accessible
information for the end consumer is why WatchPro is the most Daily news alert goes to
influential watch title in America.
over 1,300
watch industry
DIGITAL professionals every day
ADVERTISING ONLINE AND IN THE DAILY NEWS ALERT OFFERS NUMEROUS COMMERCIAL BENEFITS:
METRICS FLEXIBILITY BRANDING PROMOTIONS
Digital advertising Digital artwork can be Your digital artwork on this Online campaigns take place A quote from the industry
packages include changed, updated and rotated 100% dedicated watch portal in real time, so if you advertise Over the past few years, WatchPro has
clickthrough reports on a weekly or monthly will ensure your brand is digitally, buyers can immediately built itself up into being the authoritative
that explain how visitors basis, offering you a unique at the forefront of buyers’ take advantage of your voice of the watch industry, providing daily
responded to your opportunity to customise minds, helping to increase company’s offers and promotions. news updates on every topic relevant to
campaign, giving you full your campaign, communicate awareness of your products With banners, wallpaper and MPU the industry. It has become a key source
analysis of how many multiple messages and and enhancing the profile positions available on the website for news and information, which is now
people it reached and the promote different offers. With of your company to the and daily news alert, we can help absorbed internationally. Its desire to
level of engagement. digital advertising you can drive industry’s most influential you choose the online medium empower, recognise and celebrate the
traffic straight to your website. procurement specialists. that best delivers your message. achievements of the industry is honourable.
Marcus Braybrook, Head of Marketing &
Communications at RAYMOND WEIL
SOCIAL MEDIA YouTube allows WatchPro to share great interviews and with the series currently on offer including Originals and
Educates, the video footage looks set to reach even more subscribers and users when shared across the whole Watch-
Pro platform of over 300,000 visitors every month alongside all content published on IGTV.
W
Instagram coupled with IGTV is a growing platform for WP, allowing the platform and the watch-related business-
atchPro has a growing social media
es it works with to share even more content than on the wbsite with a number of pictures gallery, images, videos and
presence across all major platforms, IGTV content available to work with the WatchPro team on.
allowing the WatchPro team to offer
even more in terms of content for watch @watchpro has almost 20,000 followers and growing. Constantly interacting with the world’s biggest brands,
businesses all around the globe. The power of social retailers and experts on the latest news and opinion form the global watch market. Experience shows this is also a
media allows WatchPro to incorporate all markets when great place to be sharing video content from Youtube and Instagram.
working on a package as well as giving an added boost on
Facebook is where we post all of the news stories posted on the watchpro.com site. Here the best and most important
watchpro.com, usa.watchpro.com and de.watchpro.com.
stories are shared among thousands of watch enthusiasts, collectors and industry professionals allowing the market
It also allows the platform to offer more to retailers, with to discuss and learn about the latest trends and business insight.
growing thousands of watch aficionados, enthusiasts
and collectors visiting every day. The following gives an WatchPro is very well connected across LinkedIn and Rob Corder, co-founder and managing editor, is regularly
insightinto how and why tapping into the entire WatchPro keeping his 6,500 followers informed with the latest news and gossip from the global industry. This is in addition to
platform is so important for so many brands. Daniel Malins and Alex Douglas’ frequent activity. WatchPro’s official page also continues to grow.
BESPOKE EVENTS FUTURE OF WATCH TECH WITH CASIO / ROUNDTABLE DISCUSSION ROUNDTABLE DISCUSSION / FUTURE OF WATCH TECH WITH CASIO
• Roundtable opportunities
As a multi-platform publisher, we can work with you to organise
events tailored to your specific needs, including roundtables.
TECHNOLOGY
ROUNDTABLE
• Roundtables allow you to gain thought leadership on
an industry topic whilew providing a platform for you to
WITH CASIO
LAST MONTH CASIO AND WATCHPRO HOSTED A ROUND TABLE DISCUSSION AT COVENT GARDEN’S PRIVATE
communicate your message objectively and network with key MEMBERS’ CLUB, THE LIBRARY. WE INVITED A NUMBER OF UK RETAILERS TO LUNCH TO HEAR THEIR
VIEWS ON SMART WATCHES AND TECHNOLOGY-ENABLED WATCHES, LEARN WHAT THEIR CUSTOMERS
WANT FROM TECH-BASED WATCHES AND GATHER VALUABLE INTELLIGENCE ON THE LIKELY COURSE OF
individuals. THIS EMERGING, UNPREDICTABLE SECTOR.
• You choose the topic to be discussed, and then work in
partnership with WatchPro to decide on panellists, before DO SMART WATCHES SELL SIDE-BY-SIDE WITH TRADITIONAL WATCHES?
RU: “The easy answer is yes because you have two different types
of people. Someone like myself, we’ve just taken on G-Shock for
RU: “Someone mentioned Polar and brands like this, a lot of these
companies – and [Casio] fortunately hasn’t fallen into this category,
setting out the agenda for the session. that one reason, because we have people coming in who want
watches that do something else or are robust. You guys [Casio]
have got the right idea because it looks like a rough, tough ‘do
anything’ watch, which people will accept. The TAG Heuer one,
because you have been a watch company that has supplied watch
retailers. A lot of these companies are supplying sports shops and
technology shops and then they come into jewellers. I’ve had the
same thing with Animal and Nixon.
you’ve got people buying into it at the moment. Give it four or five Now I love Nixon, I think as a concept and a brand it is really,
years and I think [the TAG] is going to slip and people will go back really cool and the same thing with Animal as well, I bought into
into mechanical.” the whole thing, I had the truck and everything. But I wouldn’t have
• Debates are lively and engaging and a great way to be seen
the watches because they are sold in sports shops, unless you can
JB: “It’s not a bad looking watch. We did the HD3 Slyde for a turn around and say this is for jewellery retailers. Because we’re
while, and it sold, not bad. We had Devon from America, so we’ve then opening our market against all the sports retailers and they
as a real thought leader in your sector.
had quite a few watches that do both. They did okay, the main discount every year. So you’ve got to be very careful where you
problem you get is when you start paying four, five, six thousand put the technology product as well as the training and what you
pounds for a watch at that level – and we sold quite a few – and the can offer us.
technology goes wrong, it’s not a pleasant conversation to have “I’d have the Apple Watch in my store but I wouldn’t have a
with the client. So I think up to a certain level, four or five hundred dedicated area for it, it would be exactly the same as any other
pounds, it’s easy to accept and exchange. brand, it would have a space in the window or a space in a
“Jacob & Co did the Ghost, which was 36 timezones and when cabinet, first of all I haven’t got room. You don’t need a dedicated
• All roundtables are followed by extensive post-event print and
that initially launched it did fantastic. The biggest problem was area, you need people who know what they’re selling. If you’re
you had to charge it, two days in most of the guys couldn’t be selling it like a watch then it has to compete with the other watch
bothered. Once they took it off they wouldn’t put it back on again.” brands.”
online coverage and photography.
watchpro.com / AUGUST 2016 / WATCHPRO 21 22 WATCHPRO / AUGUST 2016 / watchpro.com
COMMERCIAL OPPORTUNITIES CONTACTS
PRINT AND ONLINE ADVERTISING RATES
RATE CARD FOR WATCHPRO EDITORIAL CONTACT
POSITION SPECIFICATIONS SINGLE ISSUE SIX SERIES TWELVE SERIES ROB CORDER
price per insertion (10% discount) per insertion (15% discount) per insertion
Managing Editor
PRIME POSITIONS
+44 20 3176 4227
Front Cover Image 205 X 275MM (300 DPI) $17,000 $15,300 $14,450
rob.corder@itp.com
Opening Double Page Spread 205 X 275MM (TWO PAGES) $11,000 $9,900 $9,350
Outside Back Cover 205 X 275MM $10,000 $9,000 $8,500
Roundtable Event Actual Event & 4 page write up $10,000 N/A N/A
COMMERCIAL CONTACTS
Full Page Advertorial 205 X 275MM $7,000 $6,300 $5,950
DANIEL MALINS
Double Page Advertorial 205 X 275MM (TWO PAGES) $11,000 $9,900 $9,350
Publisher
STANDARD ADVERTISING
+44 20 3176 4225
Double Page Spread 205 X 275MM (TWO PAGES) $9,000 $8,100 $7,650
Full Page 205 X 275MM $6,000 $5,400 $5,100
daniel.malins@itppromedia.com
Half Page Horizontal 175 X 116MM $4,000 $3,600 $3,400
ALEX DOUGLAS
Half Page Vertical 85.5 X 232MM $4,000 $3,600 $3,400
Associate Publisher
Quarter Page 175 X 42MM $2,500 $2,250 $2,125
+44 20 3176 4235
Options including inserts, tailored supplements, magazine wraps and bookmarks are available on request all prices subject to VAT
alex.douglas@itppromedia.com
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USA.WATCHPRO.COM
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Button 300 x 100 Pixels $1,500 per month
Native Article N/A $1,000 per article Follow us on
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