MEDIAPACK 2020 - DAS FACHMAGAZIN FÜR DAS BAUHANDWERK - Baustoff-Partner
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baustoff-partner.de DAS FACHMAGAZIN FÜR DAS BAUHANDWERK MEDIAPACK 2020
Media-Information 2020 Title portrait | Editorial department / Publisher
1. Magazine characteristics 2. Memberships –
3. Organ –
The baustoffPARTNER – as one of the leading trade magazines regarding 4. Management Markus Holl, Joachim Plath
trade and industrial art – informs monthly independant and on spot about 5. Publishing management Tobias Haslach
trends, news and developments regarding the building industry and 6. Editorial department Dan Windhorst
specialised trade for construction material. We edit „the trade knowledge 7. Project management Tobias Nickert
for today and tomorrow“ target-oriented and report independant about 8. Advertisements Christian Geiger, Markus Maier, Elmar Romanesen
the following topics: 9. Volume/Year 21st volume, 2020
Interior Mode of publishing monthly
Interior fittings, flooring & setup, windows (setup & processing), (11 issues including 1 double issue 12/1)
doors (design & technique), bath (equipment & technique), tools, 10. Publishing house SBM Verlag GmbH
safety at work, IT at the building site 11. Postal address Hermann-von-Barth-Str. 2, D-87435 Kempten
12. Telephone +49 (0) 8 31 / 5 22 04-0
Outdoor area Telefax +49 (0) 8 31 / 5 22 04-50
Outdoor facility (design & technique), bare brickwork (brickwork & 13. Internet www.baustoff-partner.de
concrete), facade (systems & products), roof (setup, damping, cover),
E-Mail baustoffpartner@sbm-verlag.de
industrial & commercial construction, tools, safety at work
14. Dates and editorial topics see enclosure on page 12 + 13
Besides we report compactly and qualified about all important exhibitions of 15. Subscription price Germany 11 issues: 55,– €
the construction material industry and about structural and personal changes (despatch and VAT included)
Titelbild: © SBM Verlag / Velux
in companies and organisations. Foreign countries 11 issues: 69,– €
Key aspects are the monthly changing „top-subject“ and company portraits. (despatch included; Europe)
With our special topics we examine outstanding aspects of the industry and Part subscription Germany 6 issues: 27,50 €
we put the editorial focus on significant subjects. (despatch and VAT included)
The baustoffPARTNER is released eleven times a year in Germany and other Foreign countries 6 issues: 34,50 €
German-speaking countries; at the change of the year we release a double (despatch included; Europe)
issue (December/January). Price per issue 5,– €
ISSN: 1439-5606
2
Media-Information 2020 Analysis for extent and content
16. Extend analysis 2018/2019 = 11 issues 17. Editions control affiliated to IVW
(July 2018 – June 2019) 18. Editions analysis
magazine format DIN A4, 210 mm wide, 297 mm high
Total extend 1.138 pages = 100,0 % Copies per issue annual averag (1st Juli 2018 to 30th June 2019
Editorial part 823 pages = 72,3 % based on the AMF scheme)
Advertisement part 315 pages = 27,7 % Print run 9.729
thereof Branchenspezialist 70 pages = 22,3 % Acutally circulated issue 9.603
Insert 8 piece thereof abroad 272
Einhefter 1 piece Issue sold 451
thereof abroad 3
Conent analysis of the thereof member pieces –
editorial part 2018/2019 823 pages = 100,0 % - Copies subscribed 451
- Other sale –
Flooring + Setup 64 pages = 7,8 %
- Single sales –
Doors + Windows 125 pages = 15,2 %
Free pieces 9.153
Tools + Safety at work 107 pages = 13,0 %
Residual, archive
Brickwork + Concrete 60 pages = 7,3 %
and voucher copies 125
Bath, Sanitation + Tiles 22 pages = 2,7 %
Facade 51 pages = 6,2 %
19. Geographical circulation analysis
Roof 90 pages = 10,9 %
Industrial & Commercial Construction 31 pages = 3,8 % Economic area Share of actually circulated issue
Inland 97,2 % 9.331 copies
Interior Fittings 48 pages = 5,8 %
Abroad 2,8 % 272 copies
Outdoor Facilities 31 pages = 3,8 %
Actually circulated issue 100,0 % 9.603 copies
Exhibitions 42 pages = 5,1 %
Names + News 32 pages = 3,9 %
Up-To-Date Topics 26 pages = 3,1 %
Miscellaneous* 94 pages = 11,4 %
*) Miscellaneous contains: editorial, table of contens, imprint,
list of editorial offices, preview, house advertising
3
Media-Information 2020 Analysis for editions and circulation Nielsen
Breakdown of the actually circulated
Mecklenburg-Vorpommern
issue according to Nielsen areas
Schleswig-Holstein Brandenburg
Bremen Saxony-Anhalt
Nielsen area I 14,6 % 1.362 Expl. Hamburg
Schleswig-Holstein, Hamburg, Lower Saxony
Bremen, Lower Saxony
Nielsen area II 18,7 % 1.745 Expl. I VI
North Rhine-Westphalia
Nielsen area III a 13,9 % 1.297 Expl. V Berlin
Hessen, Rhineland-Palatine, Saarland
Nielsen area III b
Baden-Wuerttemberg
22,4 % 2.090 Expl.
North Rine-
Westphalia
II
Nielsen area IV 24,8 % 2.314 Expl.
Bavaria
Nielsen area V 1,7 % 159 Expl. III a VII Saxony
Berlin Thuringia
Nielsen area VI 2,5 % 233 Expl.
Mecklenburg-Western Pomeria Saarland
Brandenburg, Saxony-Anhalt Rhineland-Palatine
Hessen
Nielsen area VII 1,4 % 131 Expl.
III b IV
Thuringia, Saxony
Actually circulated inland 100,0 % 9.331 Expl. Bavaria
Abroad 100,0 % 272 Expl. Baden-Wuerttemberg
4
Analysis for editions and circulation /
Media-Information 2020 Consignee structure analysis
Short version – Inquiry method 6. Desciption of the inquiry
1. Condition of the file The evaluation is based on the total file, The investigated shares for the
In the consignee file all the addresses of all consignees are collected on the circu-lation in the Federal Republic of Germany and abroad were projected on
EDP. The file is arranged according to national consignees and consignees the actually circulated issue in the annual average.
abroad. The addresses of the national consignees are sorted according to 7. Aiming person of the inquiry to be omitted
postcodes and the consignees abroad according to countries.
8. Definition of the reader to be omitted
2. Examination method
Consignee structure analysis by oral enquiry with random samples. 9. Fluctuation margin to be omitted
3. Day of the file apraisal 10th July 2019 10. Execution of the inquiry publisher
4. Structure of the consignees on start of the inquiry 11. Time frame of the inquiry July 2019
a) Total amount of the consignees in the file 62.043 12. Branches/Branches of trade/Branches of study/Occupational group
b) Structure of one issue according to circulation forms
Consignee in the file issue sold 388 Recipient groups description
Portion in
according to the industrial
Consignee in the file regular free pieces 1.431 Department / actually
classification of economic
Number of the consignees changing free pieces of one issue 7.512 group / class distributed
activities published by the
copies
German Statistical Office
sale – 16/20/22/23/ Biulding material industry,
Advertisement copies 271 7,2 % 672
25/26/28 manufactures
Actually circulated issue 9.331 46/47 Wholesale, Retail 25,4 % 2.370
Thereof abroad 272 41/43 Building trade, Fabricators 67,4 % 6.289
actually circulated issue (annual average) 100 % 9.331 Expl.
c) Total amount of the consigneesr
5. Basic totality (investigated share) Recipient groups (change monthly)
Actually circulated issue 9.331 = 100,0 %
Not included in the inquiry Building material industry, manufactures 7,2 %
Single sale, advertisement copies 272 = 2,9 % Wholesale, Retail 25,4 %
the basic totality actually circulated issue 9.060 = 97,1 % Building trade, Fabricators 67,4 %
5
Media-Information 2020 Consignee structure analysis
Short Version Inquiry method 6. Description of the random sample inquiry
1. Condition of the file Simple random choice, starting with random number
In the consignee file all the addresses of all consignees are collected on the every 10th address 1.000 times = 100,0 %
EDP. The file is arranged according to national consignees and consignees Address relating failures:
abroad. The addresses of the national consignees are sorted according to Phone number not existing 24 times = 2,4 %
postcodes and the consignees abroad according to countries. Consignee deceased or company extinct 31 times = 3,1 %
2. Examination method Gross random sample 941 times = 100,0 %
Consignee structure analysis by oral enquiry with random samples.
Failures:
3. Day of the file apraisal 10th July 2019 Aiming person not met 132 times = 14,03 %
4. Structure of the consignees on start of the inquiry Aiming person on holiday / ill 20 times = 2,13 %
a) Total amount of the consignees in the file 62.043 Aiming person denies the answer 65 times = 6,90 %
b) Structure of one issue according to circulation forms Analysable cases (exhaustion) 724 times = 76,94 %
Consignee in the file issue sold 388
Consignee in the file regular free pieces 1.431 7. Aiming person of the inquiry
Number of the consignees changing free pieces of one issue 7.512 Asked was the personal consignee or where not given the first reader
in the company.
Single sale – 8. Definition of the reader
Advertisement copies 271 Reader is identical with the aiming person.
Actually circulated issue 9.331 9. Execution of the inquiry
Thereof abroad 272 Publisher with help of freelance colleagues.
c) Total amount of the consignees 10. Period of the survey June – July 2019
Changing free pieces / Change three times per year 56.554 The execution and the report of this inquiry corresponds to the academic
5. Basic totality (investigated share) minimum conditions of the frame scheme for advertising medium analysis.
Basic totality (actually circulated issue national) 9.331 = 100,0 %
Not included in the inquiry:
Sale by retail, advertising samples 272 = 2,9 %
Inquiry represents consignee of the basic totality
(actually circulated issue national): 9.060 = 97,1 % 6
Media-Information 2020 Technical details
1. Magazine format DIN A4
210 mm wide, 297 mm high 5. Publishing house SBM Verlag GmbH
(magazine format) Postal address Hermann-von-Barth-Straße 2, D-87435 Kempten
2. Print space 185 mm wide x 265 mm high Telephone +49 (0) 8 31 / 5 22 04-0
Number of columns 4 columns, width of column 42,5 mm Telefax +49 (0) 8 31 / 5 22 04-50
Internet www.baustoff-partner.de
Advertisement columns 1 column = 42,5 mm E-Mail baustoffpartner@sbm-verlag.de
2 columns = 90,0 mm
3 columns = 137,5 mm 6. Payment conditions
4 columns = 185,0 mm 100 % net after receipt of invoice without deduction.
With payment via bank collection or in advance 2 % discount.
3. Printing and binding method, print documents
Web offset printing, perfect binding, submittals, able to be reproduced VAT no. DE 198 152 137
with a resolution of 300 dpi, printed in Euro scale. Submittals via mail to: Bank details HypoVereinsbank Kempten
baustoffpartner@sbm-verlag.de Code no. 733 200 73
4. Deadline Account no. 66 90 419 872
Mode of publishing monthly, 11 issuues IBAN DE75 7332 0073 6690 4198 72
incl. one double issue Dec / Jan
Editorial deadline date SWIFT (BIC) HYVEDEMM428
Publishing date please see the editorial topic plan 2019 Tax number 127/137/20036
Closing date
7
Advertisements Price list no. 19
Media-Information 2020 valid from 1st January 2020
7. Advertisement formats and prices: all prices in , (Euro) plus valid VAT
* Bleed-off advertisments plus 10 % surcharge on top of the stated prices.
Format No. of columns Width x height (mm) bleed-off sizes * black & white 2c / 3c / 4c
Prices per mm / column plus 3 mm bleed difference 2,80 € 3,40 €
1-column 42,5 x 130 high 55 x 146 high
1/8 page 2-columns 90 x 65 wide 102,5 x 81 wide 364,– 442,–
4-columns 185 x 32 wide 210 x 48 wide
1-column 42,5 x 265 high 55 x 297 high
1/4 page 2-columns 90 x 130 high 102,5 x 146 high 742,– 901,–
4-columns 185 x 65 wide 210 x 81 wide
1,5-columns 60 x 265 high 72 x 297 high
1/3 page 1.008,– 1.224,–
4-columns 185 x 90 wide 210 x 106 wide
2-columns 90 x 265 high 102,5 x 297 high
1/2 page 1.484,– 1.802,–
4-columns 185 x 132 wide 210 x 146 wide
2/3 page 3-columns 137,5 x 235 high 150 x 251 hoch
1.974,– 2.397,–
Juniorpage 4-columns 185 x 175 wide 210 x 191 wide
3-columns 137,5 x 265 high 150 x 297 high
3/4 page 2.226,– 2.703,–
4-columns 185 x 200 high 210 x 216 high
1/1 page 4-columns 185 x 265 210 x 297 2.968,– 3.604,–
2/1 page 8-columns 2 x 185 x 265 2 x 210 x 297 5.936,– 7.208,–
8
Advertisements Price list no. 19
Media-Information 2020 valid from 1st January 2020
8. Preferential placing 13. Bound inserts up to 170 g/m²
• Front page, 4 colours, (203 mm wide x 188 mm high, + 3 mm bleed) 1 pages / 2-sided 3.100,– €
+ cover story up to maximum 2 pages 5.990,– € 2 pages / 4-sided 4.900,– €
• 2. cover page, 4 colours 4.250,– € 3 pages / 6-sided 6.400,– €
• 3. cover page, 4 colours 4.250,– € Bound inserts will get discount, Discounts please see page 14.
• 4. cover page / back page, 4 colours 4.990,– € Bound inserts with more pages have to be supplied correspondingly fold,
• 2.nd cover story / page 3, 4 colours 3.990,– € however, they have to be supplied in an untrimmed way.
• right page beside the editorial, 4 colours 3.990,– € Price upon inquiry.
9. Colour surcharges 14. Inserts
According to Euro scale included in the price (discount possible). Inserted loosely, maximum size 200 x 290 mm
Special colours as HKS/Pantone – price on application Price per one thousand up to 25 g: 220,– €
10. Format surcharges Every further 5 g per one thousand: 15,– €
Advertisements across the bound middle or bleed pages: Plus the respective postal charges,
plus 10 % of the advertisement value (bleed addition 3 mm per page). Split edition possible from 5.000 units on with 10 % surcharge
Binding positioning: plus 10 % of the advertisement value 15. Affixed post cards
(possible from 1/4 page on). Price per one thousand 259,– €
11. Help-wanted facility and small adds plus the respective postal charges no discount possible,
Job market price is not valid for samples.
per mm and column 2,80 € (black / white) 3,40 € (2c / 3c / 4c) 16. Address for shipment, Bound inserts / inserts
12. Discounts Ernst Kaufmann GmbH & Co. KG, Druckhaus
In case of purchase within one insertion year c/o baustoffPARTNER issue no __ / __
(start with the appearance of the first advertisement): Raiffeisenstraße 29, 77933 Lahr
Time scale Quanity scafe: All shipments free domicile
3 advertisements 5 % 2 pages 5%
6 advertisements 10 % 4 pages 10 %
9 advertisements 15 % 6 pages 15 %
11 advertisements 20 % 8 pages 20 %
9
Media-Information 2020 Advertisements in type area
1/8 high 1/8 cross 1/8 cross 1/4 cross 1/4 cross 1/4 cross
w x h: 42,5 x 130 mm w x h: 90 x 65 mm w x h: 185 x 32 mm w x h: 42,5 x 265 mm w x h: 90 x 130 mm w x h: 185 x 65 mm
1/3 cross 1/3 cross 1/2 cross 1/2 cross 2/3 cross 2/3 cross
Juniorpage
w x h: 60 x 265 mm w x h: 185 x 90 mm w x h: 90 x 265 mm w x h: 185 x 130 mm w x h: 137,5 x 235 mm w x h: 185 x 175 mm
Bleed in the
3/4 cross 3/4 cross 1/1 page left page right page middle 3 mm,
with overflowing
motive 5 mm
overlapping
per page.
w x h: 137,5 x 265 mm w x h: 185 x 200 mm w x h: 185 x 265 mm 2/1 pages: w x h: 198 x 265 mm (each page)
10Formats over the print spage
Media-Information 2020 (bleed off plus 3mm bleed)
1/8 cross 1/8 cross 1/8 cross 1/4 cross 1/4 cross 1/4 cross
w x h: 55 x 146 mm w x h: 102,5 x 81 mm w x h: 210 x 48 mm w x h: 55 x 297 mm w x h: 102,5 x 146 mm w x h: 210 x 81 mm
1/3 cross 1/3 cross 1/2 cross 1/2 cross 2/3 cross 2/3 cross
Juniorpage
w x h: 72 x 297 mm w x h: 210 x 106 mm w x h: 102,5 x 297 mm w x h: 210 x 146 mm w x h: 150 x 251 mm w x h: 210 x 191 mm
Bleed in the
3/4 cross 3/4 cross 1/1 page left page right page middle 3 mm,
with overflowing
motive 5 mm
overlapping
per page.
w x h: 150 x 297 mm w x h: 210 x 216 mm w x h: 210 x 297 mm 2/1 page: w x h: 2 x 210 x 297 mm
11Subjects and Dates 2020
Outdoor edition Interior edition Complete edition (all topics)
Dates Top subject & special topics Further subjects Dates of exhibitions
DL 22.01. Top subject: Interior fittings › Door – Design & technique 10. – 13.01. Domotex, Hannover
CD 29.01. › Flooring & setup 27. – 30.01. Dach+Holz, Stuttgart
PD 15.02. › Window – setup & processing
Fair issue: › Tools
02 › Bath – equipment & technique
FEB
DL 19.02. Top subject: Tools › Roof – setup, damping, cover 01. – 04.03. Eisenwarenmesse, Cologne
CD 26.02. › Facade – systems & products 08. – 13.03. light&buidling, Frankfurt a. M.
PD 14.03. › Bare brickwork – brickwork & concrete 10. – 13.03. SHK, Essen
› Industrial & commercial construction 18. – 21.03. Fensterbau Frontale, Nuernberg
03
Special subject: IT at the building site – Hardware/Software
› Outdoor facilities – design & technique
MAR Review
DL 18.03. Top subject: Window – › Door – Design & technique
CD 25.03. setup & processing › Flooring & setup
PD 11.04. › Interior fittings
› Tools
04 Review › Bath – equipment & technique
APR
DL 15.04. Top subject: Bare brickwork – › Roof – setup, damping, cover
CD 22.04. brickwork & concrete › Facade – systems & products
PD 09.05. › Safety at work
05 › Industrial & commercial construction
MAY › Tools
› Outdoor facilities – design & techniqueDL 20.05. Special Part: DIE
Complete edition Increased
06 CD 27.05. › Interior & Outside
JUN PD 13.06. edition
DL 24.06. Top subject: Roof › Outdoor facilities – design & technique
CD 01.07. setup, damping, cover › Facade – systems & products
PD 11.07. › Bare brickwork – brickwork & concrete
07 › Industrial & commercial construction
JUL › Tools
DL 15.07. Top subject: Flooring & setup › Door – Design & technique
CD 22.07. › Window – setup & processing
PD 08.08. › Interior fittings
08
›
›
Tools
Bath – equipment & technique
AUG
DL 19.08. Top subject: Outdoor facilities – › Facade – systems & products 16. – 19.09. GaLaBau, Nuernberg
CD 26.08. design & technique › Bare brickwork – brickwork & concrete Sept. 2020 baupressekompakt, Fulda
PD 12.09. › Industrial & commercial construction
› Tools
09
Fair edition: › IT at the building site – Hardware/Software
› Safety at work
SEP
RS 23.09. Top subject: Door – › Window – setup & processing 06. – 18.10. Arbeitsschutz aktuell, Stuttgart
CD 30.09. design & technique › Flooring & setup
PD 17.10. › Interior fittings
10
6. – 8.10.2020
STUTTGART
› Tools
OCT › Bath – equipment & technique
DL 04.11. Complete edition Increased
11 CD 11.11. Preview › Interior & Outside
NOV
PD 22.11. edition
Review
12 DL 02.12. Complete edition Increased 11. – 16.01.21 BAU, Muenchen
DEC CD 09.12. Fair edition › Interior & Outside
edition
01 PD 25.12.
JANMedia-Information 2020 Leaflet for bound inserts
17. Leaflets – Samples Technical details
The presenting of a binding sample is condition for the order acceptance and The prices are valid for all bound inserts which can be processed
confirmation by the publisher. Leaflets may only advertise for the sales without additional time expenditure (machine made).
programme of one advertiser. They have to be designed that way that they a) Bound inserts with 2 pages (1 sheet) without affixed or appending answer
cannot be mixed up with the text part of the magazine. cards or samples.
The front page of the bound insert has to be marke.
b) Bound inserts with 2 pages (1 sheet) with affixed or appending answer
Needed issue cards or samples (please see item no. 15).
Upon inquiry increased edition at fair editions. c) Bound inserts with 4 or more pages (2 or more sheets) without affixed or
Supplying date appending answer cards or samples.
Up to 10 days before publishing date. d) Bound inserts with 4 or more pages (2 or more sheets) with affixed or
Bound insert prices: appending answer cards or samples.
Extend Gross prices according to paper weight With 2 sheets or more the bound insert has to be closed to the bound
as from 170 g/m2 up to 170 g/m2 middle, i.e. in insert direction.
2 pages: 3.100,– €3.900,– €
4 pages:: 4.900,– €6.200,– €
6 pages:: 6.400,– €8.100,– € Bleed scheme bound insert in mm:
Discounts: 5 mm 5 mm 5 mm
In case of purchase within one insertion year: bound bound bound
2 x = 10 % 3 mm 3 mm 6 mm
4 x = 15 %
6 x = 20 %
297 mm
297 mm
297 mm
11 x = 25 %
Formats: 210 mm 210 mm 210 mm
1 sheet (= 2 pages) untrimmed 306 mm high x 216 mm wide
2 sheets (= 4 pages) untrimmed 306 mm high x 432 mm wide 5 mm 5 mm
5 mm 5 mm
5 mm 5 mm
5 mm
3 sheets (= 6 pages) untrimmed 306 mm high x 614 mm wide
Bound inserts with more sheets have to be supplied correspondingly fold,
however, they have to be supplied in an untrimmed way.
14Media-Information 2020 Leaflet for inserts and affixed post cards
18. Inserts – Samples Technical details
The presenting of a binding sample is condition for the order acceptance and These prices are valid for all bound inserts which can be processed without
confirming by the publisher. In case of inserts with 2 pages the front page has additional time expenditure (machine made).
to be marked. a) Insert with 2 pages (1 sheet) without affixed or appending answer cards or
Insert note samples.
An insert note can be included free of charge.. b) Insert with 2 pages (1 sheet) with affixed or appending answer cards or
Needed issues samples (please see item no. 15).
On demand increased edition at fair editions. c) Inserts with 4 or more pages (2 or more sheets) without affixes or
The equipment of the issue abroad is not possible due to the postal regulation. appending answer cards or samples.
A partial equipment is possible. d) Inserts with 4 or more pages (2 or more sheets) with affixed or appending
Supplying date answer cards or samples.
Up to 10 days before publishing date. With 2 sheets or more the insert has to be closed to the bound middle, i.e
in insert direction (clip closed, maximum weight 20 g).
Insert prices Minimum format: 60 x 90 mm / Maximum format: 200 x 290 mm.
Weight of the insert price per 1.000 copies Other layouts only after consultation with the publisher.
up to 25 g 220,– €
up to 30 g 235,– € 19. Affixed post cards
up to 35 g 250,– € Additional affixings will be glued on the basic advertisement that way that they
up to 40 g 265,– € can be peeled off without problems. For the processing can be considerated:
up to 45 g 280,– € postcards, envelopes with and without content.
up to 50 g 295,– € Affixed samples
Samples and electronic data media will be charged as inserts. Prices and
Every further 5 g: 15,– € affixing costs on inquiry under presentation of a binding sample.
Plus the respective valid postal charges (no discount possible)
20. Address for shipment
Ernst Kaufmann GmbH & Co. KG, Druckhaus
Format c/o baustoffPARTNER issue no __ / __
max. 200 mm wide x 290 mm high Raiffeisenstraße 29, 77933 Lahr
All shipments free domicile
15Media-Information 2020 Leaflet for electronically sent print documents
1. Printing material 2. Colour display / supporting documents / proofs
Advertisement files should be transferred by e-mail or data carrier (CD/DVD). Of each page which has to be exposed we need a colour press proof or a
Please indicate always the title of the magazine (“bauMAGAZIN”) and the black & white press proof per colour (indicating each colour – EURO-Skala,
corresponding issue. Pantone, HKS). Colour press proofs made by a colour copier are not binding
Please transfer advertisement files as PDF using the recommended standard for the print.
PDF/X-4. All fonts being used should be embedded and if necessary converted Digital proofs are binding for contract proof advertisements according to
into paths. We assume that the delivered files have been checked in advance media standard print (Ugra/FOGRA-Medienkeil).
by Preflight. Print will be done in CMYK (after ISO 12647, part 2). 3. Warranties
If special colours are used within the advertisement files, extra costs might We can expose and print only the transferred files respectively the conver-
occur (according to agreement). PDF-files which differ from the standard X4 ted files in case of differences to the standard. For discrepancies within
or/and not-agreed special colours could be converted before printing. texts, pictures and especially colours the publisher is not assuming any
Used printing profile: ISO Coated v2 300 (ECI). liability.
Alternatively can be delivered on inquiry as well so-called “open” files for the
programmes QuarkXPress, Adobe InDesign, Adobe Illustrator and Adobe Pho-
toshop; extra costs might occur. Pictures and logos should be saved with EPS
(Vektor), TIFF or PDF format. The picture resolution should be at least
300 dpi. All fonts being used within EPS and PDF should be embedded
as well and if necessary converted into paths. Due to reasons regarding
copyright and licensing law it is not possible to transfer the original
documentation.
16Media-Information 2020 Possible combinations
Print combinations clear basic for the advertising market Zielgruppen
baustoffPARTNER:
Complete building
trade, fabricators buil-
ding material industry,
manufacturer
bauMAGAZIN:
civil enigneering, road
building, demolition
and recycling, extrac-
Complete edition: Complete edition: Complete edition: tion and processing,
28.500 20.000 38.500 gardening and
landscaping, work on
scaffolding, special civil engineering
Online combinations Zeitraum: April 2019 bis August 2019
and tunnel construction, ready-mix
concrete, concrete block factory,
system building factory, construction
+ + + + machines manufacturer and industry
ONLINE ONLINE
bau = Bauhaus Heavy
ONLINE
Magazin = Schriftart unbekannt bau = Bauhaus Heavy
ONLINE ONLINE
ONLINE = TheSans ExtraBold mit Kontur und ebgerundeten Ecken Magazin = Schriftart unbekannt
ONLINE = TheSans ExtraBold mit Kontur und ebgerundeten Ecken
Coverage Portal Visits: Coverage Portal Visits: Coverage Portal Visits: bauSICHERHEIT:
Complete building
29.311 20.603 32.154 trade, building
material suppliers,
Coverage Newsletter: Coverage Newsletter: Coverage Newsletter: civil engineering, road
building, demoliti-
29.924 11.856 32.400 on and recycling,
Coverage Social Media extraction and processing, gardening
Coverage Social Media Coverage Social Media
(Facebook, Twitter, Instagram): (Facebook, Twitter, Instagram): (Facebook, Twitter, Instagram): and landscaping, work on scaffolding,
special civil eningeering and tunnel
18.534 2.492 20.073 construction, construction machines
manufacturer and industry
Potential coverage Potential coverage Potential coverage
17
106.269 54.951 123.127ONLINE Media-Informationen 2020 Online-advertising on baustoff-partner.de
Short characterization Competence
baustoffPARTNER ONLINE is the new digital platform of the baustoffPARTNER infor- Detailed reporting, being up-to-date and rapidity in presenting information –
ming monthly about trends, news and developments regarding the building industry. main characteristics of baustoff-partner.de:
Innovative and highly professional – our demand for the new Online-portal baustoff- • Up-to-date news about building trade and
PARTNER ONLINE. Thus we fulfill proposals and requests of the readers and clients of specialised trade for construction material
the baustoffPARTNER ONLINE to receive widespread up-to-date information. In addition • Object and operating reports
to the monthly print-edition baustoffPARTNER ONLINE offers supplemental as well as • Extensive listing of producers
different forms of communication. Like this baustoffPARTNER ONLINE • Picture galleries, reports, interviews from fairs and events
strengthens the online-advertising with the • Newsletter (more than 9.000 subscribers) –
already existing campaigns of the edition monthly
different companies. • Facebook – direct contact with users and fans
The main topics of baustoff- File formats banners: jpg, gif, png
PARTNER ONLINE regarding
Target groups Our range
content are to introduce inno-
Portal Visits: 17.760
vative trends, innovations • Roof constrution
and developments of the Newsletter: 9.380
• Structural-facings sector
building industry and Social Media (Facebook): 953
• Windows construction
builders specialised • Garden and landscaping trade Total: 24.864
trade. Up-to-date news • Industrial & commercial construction 1.9.2019
and fair reports • Interior fittings
completes the • Dry construction Access
variety of
• Door construction 17.760 Visits
subjects.
• Specialised trade for construction material 25.219 Page Impressions
• Architects and planers Monthly average value April – Aug 2019,
Publisher source: Google-analytics
Delivery date
SBM Online GmbH Please send your files the latest five days before the start of the campaign
Web-adress Hermann-von-Barth-Str. 2
baustoff-partner.de 87435 Kempten Delivery address
Mauro Di Renzo, E-Mail: mdr@sbm-verlag.de
18ONLINE Media-Information 2020 Online-advertising on baustoff-partner.de
Homepage
Advertorial Skyscraper
paid editorial article • Size: 160 x 600 px
• Positioning: right sidebar
• P ositioning: Top-News
(for costumers without partner-package) • Price/month:: 475,00 €
• Price/week: each 350,00 €
Half-Skyscraper
Video-Box • Size: 160 x 300 px
• Positioning corporate video / product video • Positioning: right sidebar
(within up-to-date messages) • Price/month: 315,00 €
• Price/month: 475,00 €
Mobile Version
Rectangle
within up-to-date messages, focus, name/news,
Mobil-Content Ad fairs/seminars/dates
• Size: 300 x 200 px • Size: 288 x 350 px
• Positioning: Ad in • Price/month: each 330,00 €
mobile Version
• Price/year:: each 499,00 €
Superbanner
• Size: 964 x 200 px
• Positioning: Above the topic pages,
under current news
• Price/month: 620,00 €
All prices in € (Euro) plus valid VAT. 19ONLINE Media-Information 2020 Online-advertising on baustoff-partner.de
Skyscraper
• Size: 160 x 600 px
• Positioning: right sidebar, Newsline Topics
after click of
message/news
• Price/month: 380,00 €
Skyscraper
• Size: 160 x 600 px
• Positioning: right sidebar,
rotating on one
of seven topcis
• Price/month: 285,00 €
Half-Skyscraper
• Size: 160 x 300 px
• Positioning: right sidebar,
after click of
message/news
• Price/month: 235,00 € Half-Skyscraper
• Size: 160 x 300 px
• Positioning: right sidebar,
rotating on one
of seven topics
• Price/month: 199,00 €
Wide-Content Ad
• Size: 600 x 200 px
• Positioning: after click of each messages/news within the text,
rotates with four companies
• Price/month: 620,00 €
All prices in € (Euro) plus valid VAT. 20ONLINE Media-Information 2020 Online-advertising on baustoff-partner.de
Newsletter Partner-packages
1
2
Partner-Paket Basic
We publish your profile on
baustoffPARTNER ONLINE with all
499,– € 3
the information which is important
for you (e.g. contact details, locations, portfolio,
videos, pictures, product leaflets, data sheets...). All
articels and messages about your company, your
association or your seminar offer, which will be
published on baustoffPARTNER ONLINE, can be put
online, archieved and recalled by your readers. Your 4
Profile on baustoffPARTNER ONLINE is also linked
to your website.
Partner-Paket Premium €
Our information flatrate for you. Wi-
thin a year you can publish as many
990,–
press releases* as you want. A guaranty for being
permanatly present on our portal baustoffPARTNER
ONLINE. 5
Validity period: one year from the booking date.
All prices are net/net, plus possible commission 1 Portfolio
for agencies. 2 Contact details
Advertising/Advertorial 3 Archive of your press releases
• Size: 600 x 350 px 4 Product-/Company Videos and Images
• Price: 290,– € * corresponding ti our editorial guidelines.
5 Product/Service Portfolio
21ONLINE Media-Information 2020
Size in Monthly online Booking
Homepage Positioning Price/month
pixel booking option apiece
Superbanner 964 x 200 above topics, underneath up-to-date messages 620,00 € 3 pieces 1x
Skyscraper 160 x 600 right sidebar 475,00 € 5 pieces 1x
Half-Skyscraper 160 x 300 right sidebar 315,00 € 6 pieces 1x
corporate video, product video
Video-Box within up-to-date messages 475,00 € 1 piece 1x
(within up-to-date messages)
up-to-date-messages/focus,
Rectangle 288 x 350 330,00 € 1 piece 1x
names/news, fairs/seminars/dates
Advertorial = paid editorial article Top-News (for costumers without partner-package) 350,00 € 7 x / 7 days
Mobil-Content Ad 300 x 200 Ad in mobile Version 499,00 € / year 3 pieces 3x
Size in Monthly online Booking
Newsline Positioning Price/month
pixel booking option apiece
after click of each messages / news within the text,
Wide Content Ad 600 x 200 620,00 € 1 piece 5x
rotates with four companies
Skyscraper 160 x 600 right sidebar after click of messages / news 380,00 € 3 pieces 1x
Half-Skyscraper 160 x 300 right sidebar after click of messages / news 235,00 € 4 pieces 1x
Size in Monthly online Booking
Topics Positioning Price/month
pixel booking option apiece
right sidebar
Skyscraper 160 x 600 285,00 € 2x 1x
(rotating on one of the topics )
right sidebar
Half-Skyscraper 160 x 300 199,00 € 2x 1x
(rotating on one of the topics)
Size in Monthly online Booking
Newsletter Positioning Price/month
pixel booking option apiece
Advertisement 600 x 350 Advertisement within Newsletter 290,00 € 6x 1x
Advertorial 600 x 350 Advertorial within Newsletter 290,00 € 6x 1x
The general terms of the magazine baustoffPARTNER and the portal baustoffPARTNER ONLINE you can find at www.baustoff-partner.de/agb. 22Your contact to us
Chief editor Editor Publishing Director
Layout / Editorial precursor
Alexandra Kastl Jessica Joos
+49 (0) 8 31 / 5 22 04-23 +49 (0) 8 31 / 5 22 04-21
kastl@sbm-verlag.de joos@sbm-verlag.de
Simone Frank Franziska Schenk
Christine Seif Dan Windhorst Tobias Haslach +49 (0) 8 31 / 5 22 04-38 +49 (0) 8 31 / 5 22 04-24
+49 (0) 8 31 / 5 22 04-25 +49 (0) 8 31 / 5 22 04-19 +49 (0) 8 31 / 5 22 04-39 frank@sbm-verlag.de schenk@sbm-verlag.de
seif@sbm-verlag.de windhorst@sbm-verlag.de haslach@sbm-verlag.de
Head of project management Customer consultant Customer consultant
Bookkeeping /
Management Sales Assistance
Markus Holl Susanne Traub
+49 (0) 8 31 / 5 22 04-0 +49 (0) 8 31 / 5 22 04-30
holl@sbm-verlag.de traub@sbm-verlag.de
Joachim Plath Claudia Maguire
Tobias Nickert Markus Maier Elmar Romanesen +49 (0) 8 31 / 5 22 04-0 +49 (0) 8 31 / 5 22 04-29
+49 (0) 8 31 / 5 22 04-17 plath@sbm-verlag.de maguire@sbm-verlag.de
+49 (0) 8 31 / 5 22 04-37 +49 (0) 8 31 / 5 22 04-16
nickert@sbm-verlag.de maier@sbm-verlag.de romanesen@sbm-verlag.de
23SBM Verlag GmbH
Hermann-von-Barth-Straße 2, 87435 Kempten
Phone +49 (0) 831 / 522 04-0
Fax +49 (0) 831 /522 04-50
E-Mail baustoffpartner@sbm-verlag.de
Web www.baustoff-partner.de
baustoff-partner.de
High advertising effect no matter
if print or online with the ...
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