MontcoPA Counts - Social Media Content - Montgomery ...
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MontcoPA Counts - Social Media Content
General Guidelines
While we encourage everyone to create original content that resonates with your particular audiences, there are some general guidelines that should be
followed:
1. Please feel free to use the MontcoPACounts logo located in the dropbox whenever possible on your materials and in your social media posts.
2. Please use hashtag #MontcoPACounts so that we can track activity. It will allow committee members and residents to search on the hashtag to see the
latest news that we are sharing. Other hashtags that can be used are #Census2020 #2020Census #CountMeIn, which will help get tweets and Instagram
posts wider coverage.
3. If you choose to create your own post or other content such as flyers, videos, etc., please be sure you follow the guidelines set forth by the Census. Make
sure that your content is tasteful, will not be seen as derogatory by any groups or individuals, and is not copyrighted.
a. Use cultural, religious or other holidays such as Martin Luther King Day and National Teacher Appreciation Day, etc. to get more attention for
your posts. List of 2020 holidays here https://www.timeanddate.com/holidays/us/2020. Also National Days are also a fun way to boost content.
This site will give show you what is celebrated year round each day. https://nationaltoday.com/december-holidays/
b. Use your organization or team meetings and events as an opportunity to create content. Take a photo or mini video and add the content below.
4. Please tag or mention Montgomery County and/or relevant groups in your posts so that we can see and share each other’s content.
5. Please feel free to use relevant emojis to jazz up your posts if needed!
6. All images referenced in this document can be found in the shared MontcoPA Counts CCC Dropbox. Feel free to create your own!Category Long Form: Facebook-LinkedIn-Instagram Short Form: Twitter Suggested Image file/type
Intro We are excited to announce that we’ve partnered with We’ve partnered with the #Census2020 Recruiting flyer
the #Census2020 @MontgomeryCounty,PA Complete @MontcoPA Complete Count Committee
Count Committee! As a partner, we’ll be working to to ensure that our community is accurately
ensure that our community is accurately represented. To represented! Learn more here
learn about the upcoming Census, visit www.montcopa.org/Census2020.
www.montcopa.org/Census2020. #MontcoPACounts #MontcoPACounts
How will I be For the first time, in 2020 the U.S. Census Bureau will For the first time, you can respond to the How the Census Invites
contacted? accept responses online. The process will be quick and #Census online. But responding by mail Everyone… 1 & 2
secure. You can respond to the Census in less time than it will still be an option! Get more
takes to finish your morning coffee. Don’t worry! You will information at www.2020Census.gov.
still be able to respond by mail if you want! To learn more #MontcoPACounts
about what to expect, visit www.2020Census.gov.
#MontcoPACounts
African-American Black communities have been undercounted for decades Black communities have been African-American
in the Census – especially children under the age of 5 and undercounted for decades in the Census – image
males. This affects federal funding allocations to programs especially children under the age of 5 and African-American
such as SNAP, the Temporary Assistance for Needy males. This affects federal funding mom and baby image
Families and the National School Lunch Program. Find out allocations to programs such as SNAP, the
how you can help to make sure everyone is counted here Temporary Assistance for Needy Families
www.montcopa.org/Census2020. #MontcoPACounts and the National School Lunch Program.
#Census2020 #MontcoPACounts #Census2020
African-American Your response will inform how over $675 billion in public What’s at risk for black communities? African-American mom and
funding flows into things like community services, health Community and health services, Head baby image
clinics, Head Start, historically Black colleges and Start, and funding for HBCUs and minority-
universities, and programs that support minority-owned owned businesses. Get counted!
businesses. Visit here www.montcopa.org/Census2020 for #MontcoPACounts #Census2020
more information or if you want to help spread the word! www.montcopa.org/Census2020
#MontcoPACounts #Census2020Business The #Census is critical to our local economy. It helps to The #Census is critical to our local Business SEI image
analyze trends, understand consumer needs and labor economy. It helps make business decisions
supplies, locate potential sites for factories and and attract new businesses and residents
distribution centers, and deliver goods and services where to our area. Want to help us spread the
they are most needed. It also helps make business word? Visit
decisions and attract new businesses and residents to our www.montcopa.org/Census2020
area. Want to help us spread the word? Visit #MontcoPACounts #Census2020
www.montcopa.org/Census2020 #MontcoPACounts
#Census2020
Business/General Census-derived federal funds support many economic Census-derived federal funds support Business_SEI image
development programs in communities across PA, many economic development programs in
including support for housing, infrastructure projects, and communities across PA, including support
business loans. In FY 2016, these programs totaled more for housing, infrastructure projects, and
than $760 million. #2020Census #MontcoPACounts business loans. In FY 2016, these programs
#MontcoForward #Census2020 totaled more than $760 million.
www.montcopa.org/Census2020 #2020Census #MontcoPACounts
#MontcoForward #Census2020
Business/General Developers use census data to determine where to build Developers use census data to determine Why important_Everyone
new homes and revitalize neighborhoods, creating vibrant where to build new homes and revitalize counts image
communities across the country. Learn about other ways neighborhoods, creating vibrant
#2020Census data will be used: www.2020census.gov communities across the country. Learn
#MontcoPACounts #MontcoForward #Census2020 about other ways #2020Census data will
be used: www.2020census.gov
#MontcoPACounts #MontcoForward
#Census2020
Confidentiality Make sure you’re counted in #Census2020! An accurate The next decennial census is just around Confidentiality image
count means that communities across the nation receive the corner in 2020. Make sure you’re
the funding, services, and business support they deserve counted! Your responses are confidential.
and need. Your responses and information are protected To learn more, visit
and confidential. Learn more about how the Census www.montcopa.org/Census2020.
protects your data at www.2020Census.gov. #MontcoPACounts #Census2020
#MontcoPACountsConfidentiality The #2020Census is confidential! The law is clear under The #2020Census is confidential! The law Confidentiality image
Title 13 of the U.S. Code – no personal information can be is clear under Title 13 of the U.S. Code – no
shared. Information collected may only be used for personal information can be shared, used
statistical purposes and no other purpose. Your Census for any other purpose, or shared with any
responses cannot be used by any government or law law enforcement agency or court in any
enforcement agency or court in any way. way. #MontcoPACounts #Census2020
#MontcoPACounts #Census2020
Education/General The #2020Census will impact the next generation! Data The #2020Census will impact the next College students image
collected during the Census will inform funding for special generation like funding for special ed,
ed, teacher training, youth programs and more. By filling teacher training, youth programs and
out our Census forms, we’re giving Montco's kids a more. Filling out your Census forms gives
brighter future. #MontcoPACounts #Census2020 Montco's kids a brighter future.
www.montcopa.org/Census2020 www.montcopa.org/Census2020
#MontcoPACounts #Census2020
Education/General Everyone living in your household counts in the Everyone living in your household counts Children Census 2020 image
#2020Census. Kids under 5 are among the most likely to in the #2020Census. Kids under 5 are
be under counted, so make sure you include them when among the most likely to be under
you fill out the census this spring. #MontcoPACounts counted, so make sure you include them
#Census2020 www.montcopa.org/Census2020 when you fill out the census this spring.
www.montcopa.org/Census2020
#MontcoPACounts #Census2020
Education/General There are 22 school districts in Montgomery County. The There are 22 school districts in Children School Census 2020
#2020Census data will help inform their enrollment Montgomery County. The #2020Census image
projections and strategic decisions. Learn more at data will help inform their enrollment
www.Montcopa.org/CensusStoryMap. #MontcoPACounts projections and strategic decisions. Learn
#Census2020 more at
www.Montcopa.org/CensusStoryMap.
#MontcoPACounts #Census2020
Education/Youth Census data supports smaller class sizes, hiring school Census data supports smaller class sizes, Children school Census 2020
specialists, free breakfast & lunch (SNAP), Head Start and hiring school specialists, free breakfast & image
MORE! Talk to your parents about why your family needs lunch (SNAP), Head Start and MORE! Talk
to participate in April 2020. #MontcoPACounts to your parents about why your family
#Census2020 needs to participate in April 2020.
#MontcoPACounts #Census2020Faith-based No matter which religion or spiritual practice you follow, Faith plays a major role in many people’s Religious symbols image
faith plays a major role in many people’s lives. Your work lives. Your work and contribution to the
and contribution to the common good moves beyond the common good moves beyond the walls of
walls of where you worship. Your voice matters! Learn where you worship. Your voice matters!
more about #Census2020 and how you can help here Learn more about #Census2020 and how
www.montcopa.org/Census2020. #MontcoPACounts you can help here
#Census2020 www.montcopa.org/Census2020.
#MontcoPACounts #Census2020
Faith-based Faith leaders are among the most trusted messengers in As people of faith, we believe in the Religious symbols image
our communities. As people of faith, we believe in the divinely given dignity of every person. Join
divinely given dignity of every person. Join us as a faith us as a faith ambassador and help
ambassador and help educating and mobilizing your educating and mobilizing your community.
community. For more information visit For more information visit
www.montcopa.org/Census2020. #MontcoPACounts www.montocopa.org/Census2020.
#Census2020 #MontcoPACounts #Census2020
Government Each and every one of us is part of “We The People.” “We The People” can help decide planning Montgomery County map
Planning future government services; developing for future federal, state, and local image
“intelligent” maps to draw federal, state, and local government services and budgets. Don’t
legislative districts; planning budgets for government at all be excluded! Learn more and join us at
levels; Don’t be excluded! Learn more and join us at www.montcopa.org/Census2020.
www.montcopa.org/Census2020. #MontcoPACounts #MontcoPACounts #Census2020
#Census2020
Government The #Census helps design public safety strategies and The #Census helps design public safety Public Safety image
speed emergency services to households in need of strategies and speed emergency services
assistance. Make sure your voice is heard! Learn more at to households in need of assistance. Make
www.montcopa.org/Census2020. #MontcoPACounts sure your voice is heard! Learn more at
#Census2020 www.montcopa.org/Census2020.
#MontcoPACounts #Census2020
Government Did you know? Your responses to the #2020Census will Did you know? Your responses to the Why important_Redistricting
affect our representation in Congress. Montgomery #2020Census will affect our representation image
County is currently represented by 3 congressional in Congress. Montgomery County is
districts. To learn more about the census’s impact on currently represented by 3 congressional
Montco, visit Montcopa.org/CensusStoryMap. districts. To learn more about the census’s
#MontcoPACounts #Census2020 impact on Montco, visit
Montcopa.org/CensusStoryMap.
#MontcoPACounts #Census2020Healthcare PA receives $39.1 billion in census-derived federal funds; PA receives $39.1 billion in census-derived African-American mom and
51.7% percent are related to healthcare, primarily to federal funds; 51.7% percent are related to baby image
support Medicaid and CHIP, serving seniors, people with healthcare, primarily to support Medicaid
disabilities, and children. Respond to the #2020Census to and CHIP, serving seniors, people with
ensure we get the funding we need. #MontcoPACounts disabilities, and children. Respond to the
#Census2020 www.montcopa.org/Census2020 #2020Census to ensure we get the funding
we need. #MontcoPACounts #Census2020
Historically hard to
Who is at risk of being undercounted in the #2020Census? Our most vulnerable populations are at Group (Montco CCC) image
count / RecruitingOur most vulnerable populations - children under 5 years risk of being undercounted! Please join us
old, racial and ethnic minorities, limited English in making sure they are counted by visiting
proficiency households, immigrants, renters and residents www.montcopa.org/Census2020.
who move often, persons experiencing homelessness and #MontcoPACounts #Census2020
displaced by natural disasters, seniors, and people with
disabilities. Please join us to make sure they are counted.
Visit www.montcopa.org/Census2020 and find out how
you can help! #MontcoPACounts #Census2020
Immigrant/General The #2020Census is for EVERYONE, not just for citizens, The #2020Census is for EVERYONE, not just Confidential image
and your info is 100% safe! For more info visit for citizens, and your info is 100% safe! For
2020census.gov. #MontcoPACounts more info visit 2020census.gov.
#MontcoPACounts
Immigrant/General Your responses to the #2020Census are protected by Title Your responses to the #2020Census are Confidential image
13. So your info: protected by Title 13. So your info:
1. Is confidential Is confidential, Can't be used against you,
2. Can't be used against you Can't be shared with anyone, not even law
3. Can't be shared with anyone, not even law enforcement. And every census worker
enforcement takes a lifetime oath to never disclose your
And every census worker takes a lifetime oath to never data. #MontcoPACounts #Census2020
disclose your data. #MontcoPACounts #Census2020
Languages Speak Spanish? Habla espanol? Speak Spanish? Habla espanol? Language image
Visit https://2020census.gov/es.html. Materials are also Visit https://2020census.gov/es.html.
available in 12 different languages here. Select the Materials are also available in 12 different
language, type of material and focus area from the drop- languages here. Select the language, type
down menu. #MontcoPACounts #Census2020 of material and focus area from the drop-
down menu. #MontcoPACounts
#Census2020Languages Census materials are available in 12 different Census materials are available in 12 Language image
languages here. Select the language, type of material and different languages here. Select the
focus area from the drop-down menu. #MontcoPACounts language, type of material and focus area
#Census2020 from the drop-down menu.
#MontcoPACounts #Census2020
Languages Here are instructions on how to fill out the Census form in Here are instructions on how to fill out the Language image
60 languages http://bit.ly/2EokKvY. #MontcoPACounts Census form in 60 languages
#Census2020 http://bit.ly/2EokKvY. #MontcoPACounts
#Census2020
LGBTQ+ On the #2020Census, you’ll have the option to identify a On the #2020Census, you’ll have the LGBTQ+ image
relationship as same-sex—informing community planning option to identify a relationship as same-
for families and providing vital statistics to advocates and sex—informing community planning for
policymakers who work on LGBTQ+ issues. Help us get families and providing vital statistics to
everyone counted! Visit www.montcopa.org/Census2020. advocates and policymakers who work on
#MontcoPACounts #Census2020 LGBTQ+ issues. Learn more at
www.montcopa.org/Census2020
#MontcoPACounts #Census2020
Recruiting JOIN OUR TEAM! 10 minutes to answer 9 questions that JOIN OUR TEAM! Make a commitment Recruitment flyer image
will shape your community for 10 years. Make a NOW to educate your friends, family, and
commitment NOW to educate your friends, family, and community on why it’s important to be
community on why it’s important to be counted. Visit counted. Visit
www.montcopa.org/Census2020 for more information. www.montcopa.org/Census2020 to sign
#MontcoPACounts #Census2020 up! #MontcoPACounts #Census2020
Transportation How will completing the census improve transportation in How will completing the census improve Transportation_Census image
Montco? #2020Census data is used in planning and transportation in Montco? #2020Census
distributing funding for public transportation and new data is used in planning and distributing
roads and bridges, helping to improve everyone’s funding for public transportation and new
commute. #MontcoPACounts #Census2020 roads and bridges, helping to improve
everyone’s commute. #MontcoPACounts
#Census2020
Why is it The #Census count affects the allocation of legislative Responding to the #2020Census is our civic Any Why It’s Important image
important? districts and funding for our community’s public resources duty and affect the allocation funding for
such as roads, hospitals, schools, services, and businesses. our County’s public resources, how we
Learn more about how important it is in plan for the future, and our voice in
@MontgomeryCounty,PA at government. To learn more, visit
www.montcopa.org/Census2020. www.montcopa.org/Census2020.Why is it With just a 5% undercount in the #2020Census, A 5% undercount in the #2020Census, Why is it important image
important? #MontcoPA could lose $72,336,780 annually in funding for #MontcoPA could lose $72,336,780
important education, social services, infrastructure, health annually in funding for important
and other important projects. #MontcoPACounts education, social services, infrastructure,
#Census2020 health and other important projects.
#MontcoPACounts #Census2020
Why is it Census data is used to determine the distribution of more Census data is used to determine the Why is it important image
important? than $675 billion in federal funds to states for critical distribution of more than $675 billion in
regional and local programs such as SNAP, Medicaid, federal funds to states for critical regional
Social Security, veterans’ benefits, unemployment and local programs such as SNAP,
benefits, workers’ compensation, housing choice Medicaid, housing choice vouchers, and
vouchers, and head start. #MontcoPACounts #Census2020 head start. #MontcoPACounts
#Census2020
Why is it We have 1 chance in a decade to get it right for schools, 1 chance in 10 years to get it right for the Why is it important image
important? infrastructure, businesses, and social services for the next future of schools, infrastructure,
10 years. Make sure you are counted in #Census2020! businesses, and social services. Make sure
Visit www.montcopa.org/Census2020 for more you are counted in #Census2020! Visit
information and share with friends, family, and www.montcopa.org/Census2020 for more
community members. #MontcoPACounts #Census2020 information and share! #MontcoPACounts
#Census2020
Why is it In FY2016, Pennsylvania received $39,179,047,733 In FY2016, Pennsylvania received Why important_Everyone
important? through 55 federal spending programs guided by data $39,179,047,733 through 55 federal counts image
derived from the 2010 Census. Be sure to respond to the spending programs guided by data derived
#2020Census to make sure we continue to get the funding from the 2010 Census. Be sure to respond
we need. #MontcoPACounts #Census2020 to the #2020Census to make sure we
continue to get the funding we need.
#MontcoPACounts #Census2020
Why is it Did you know? With just a 5% undercount in the Did you know? With just a 5% undercount Why important_Civic duty
important? #2020Census, we could potentially lose $72,336,780 in in the #2020Census, we could potentially image
funding for Montgomery County. Learn more at lose $72,336,780 in funding for
Montcopa.org/CensusStoryMap. #MontcoPACounts Montgomery County. Learn more at
#Census2020 Montcopa.org/CensusStoryMap.
#MontcoPACounts #Census2020Why is it The #2020Census will inform decisions about funding for The #2020Census will inform decisions Public Safety image
important? fire departments and other emergency services that save about funding for fire departments and
lives every day. To learn about how the census makes a other emergency services that save lives
difference, 2020census.gov. #MontcoPACounts every day. To learn about how the census
#Census2020 makes a difference, 2020census.gov.
#MontcoPACounts #Census2020Best Days/Times to Post on Social Media
Social media algorithms are constantly changing, so there is more flexibility when it comes to posting times. However, if you are trying to manage your schedule,
or scheduling posts in advance, you may use the table below as a guide.
Channel Days Times
Facebook Thursday, Friday, Saturday and Sunday. Weekends 1 to 4 pm
get the highest engagement, especially Sunday
afternoon. Tuesday is the worst day.
Twitter Monday through Friday. Wednesday is the best Lunchtime
day.
Instagram Monday, Wednesday and Thursday. Wednesday 11 am to 1 pm, 7 pm to 9 pm, Saturdays at 5pm
and Saturday get the highest level of engagement.
Sunday is the worst day.
LinkedIn Tuesday, Wednesday, Thursday. Weekends and Between 10 am and 11 am
after work hours are the worst times to post.
YouTube Thursday and Friday. Noon to 4 pm
Saturday and Sunday. 9 am to 11 amYou can also read
