Motoplex Dealership - Aprilia
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1
Motoplex Dealership
2021
2
OUR BRANDS
In India – we have
- Vespa – Scooters
- Aprilia – Scooters & Super Bikes
- Motto Guzzi – Super Bikes
3
PIAGGIO GLOBAL PRESENCE
• Founded in 1884, Piaggio& C. s.p.a
• Leading Manufacturers of 2-Wheeler and Small
Commercial Vehicles in the world.
• Mother Plant in Pontedera (Pisa),
• Aprilia Super bike – Noale – Italy
• Moto Guzzi Super bike – Genoa – Italy
• Piaggio & C. s.p.a. is the Market Leader in Europe.
• Direct Operations in 24 countries, including a
major presence in Asian Market.
• Presence in 100 countries
• Product Range: Scooters / Mopeds / Motorcycles
/ Superbike / 3W / 4W and Commercial starting
from 50 to 1400 cc.
4 PIAGGIO VEHICLE PVT. LTD. (PVPL) - INDIA • PVPL is 100% Subsidiary of Piaggio & C. s.p.a. Italy • PVPL Commercial Vehicles business operations started in 1999 • PVPL 2W business operation started in April 2012 • Currently we have 250 dealer base spread across India • Head office at Pune & Plant at Baramati • Capacity 150000 per annum • State of the art factory.
5 VESPA BRAND VALUES WHAT DOES VESPA REPRESENT? Vespa is a timeless icon of Italian lifestyle that transcends trends and fads. Through its unique design and effective technology , it inspires urban and mind freedom, changing the way we move around. Swaying between sophistication and non conformity, Vespa spontaneously mixes elegance, audacity and style, adding to our lives joy and a spice of unpredictability. Vespa is the classy, irreverent side of light mobility. WHAT ARE VESPA ATTRIBUTES? Style - We cherish sophistication, elegance and care for smallest detail. Rule changer - We are confident to go our own way, we inspire freedom and change the way people move around. Cultural Legend - Vespa is an icon and a timeless point of reference. Italianness - Vespa is an essence of Italian lifestyle, of irreverent spontaneity and living to the full. Uniqueness - Vespa is unlike any other scooter because it’s not just a scooter. Vespa is Vespa. Simply inimitable.
VESPA:BRAND POSITIONING 6 THE CLASSY, IRREVERENT SIDE OF LIGHT MOBILITY
VESPA 125 CC Range 7
Vespa Notte Vespa Urban Club Vespa LX Vespa ZX
Vespa VXL Vespa SXL Vespa VXL Elegante
Specifications • Glossy Red
• Vibrant Red
Engine Cubic Capacity 125 cc (3V Tech FI) • Glossy Yellow
• Azurro Provenza (Light Blue)
Engine Power 7.3 KW(9.79 HP) @ 7500 RPM Colours
• Glossy Pearl White
Body Monocoque full steel body • Glossy Maze Grey
• Matte Black
Braking System Drum / Disc Brakes with CBS • Beige
Front : 110/70 – 11’’
Tyre Size Available in exciting colours with full chrome components, machined alloy
Rear : 120/70 – 10’’
wheels, Drum / Disc Brakes with CBS and semi digital speedometer
VESPA 150 CC 8
Vespa VXL Vespa SXL Vespa VXL Elegante
• Glossy Red
Specifications • Vibrant Red
• Glossy Yellow
• Azurro Provenza (Light Blue)
Engine Cubic Capacity 150 cc (3V Tech FI)
• Glossy Pearl White
• Glossy Maze Grey
Engine Power 7.7 KW(10.33 HP) @ 7600 RPM Colours
• Matte Black
• Glossy Azurre Blue
Body Monocoque full steel body • Matte Grey
• Matte Rosso Dragon(Red)
• Matte Yellow
Braking System Disc Drum with ABS • Beige Unico
Front : 110/70 – 11’’
Tyre Size Available in exciting colours with full chrome components, machined alloy
Rear : 120/70 – 10’’
wheels, Drum / Disc Brakes with CBS and semi digital speedometer
BRAND POSITIONING FOR APRILIA : DESIGNED FOR RACERS, BUILT FOR RIDERS 9 A ride like no other Born of racing DNA The ultimate in design innovation A global success story; never seen before in India
SR 160
Confident Adventure
Thrill
Challenge
10APRILIA SR Range
SR 160 Carbon SR 160 Race
Storm 125
SR 125 SR 160New Launches
Vespa Facelift
Vespa Racing Sixties The New StormThe Big Launch for 2020 The SXR 160 - Unveiled in Auto Expo 2020 - Received “PEOPLE CHOICE BEST BIKE AWARD” at Auto Expo - Created a complete New Segment in the market - Commercial launched in Dec’20
The SXR 160 15
16 ACCESSORIES & MERCHANDISE VESPA APRILIA • Front Chrom Bumper • Side Stand • Seat Cover • Perimeter Safety Kit • Perimeter Safety Kit • USB charging Socket • Chrome Carrier • Foot Mat • Body Cover • Saree Guard • Foot Mat • Body Cover • Wind Visor • Seat Cover • Saddle Handle Bar • Mug • V Look T Shirt • Key Ring • Cap • Cap • Vstrip Mug • T Shirt • Color Helmet • Helmet
STORE – MOTOPLEX 17 Its more than a store Retail spaces can do more than display products - they have the power to tell stories and build brands reputation. It is designed to do just that, with distinctive, clearly defined spaces built around each of our brands. From the cheeky, legendary Vespa to the sheer adrenaline of Aprilia. Visitors can immerse themselves in the world they connect with most. Always on, the flexible format connects the physical with the digital, bringing motorcycling to life in a premium retail environment that informs and engages audiences like never before.
OUR STORE GLIMPSES 18
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SPACE REQUIREMENTS
Requirements Area / Investment
Showroom Space 50 ~ 140 Sq. Meters / 500 ~ 1500 Sq Ft
Workshop Space 65 ~185 Sq. Meters/ 700 ~ 2000 Sq Ft
Showroom Frontage 7 ~10 Meters/ 20 ~ 30 Ft
Warehouse / Stockyard 1000 ~ 2000 Sq Ft
Ramp Size 2 ~ 4 Ramps
Manpower 17 ++
Fixed Investment 15 ~ 45 Lacs
Working Capital 45.00 – 126.00 Lacs20
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