NATIONAL GEOGRAPHIC MAGAZINE - 2021MEDIA INFORMATION KIT - Disney Advertising Sales
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2021 MEDIA INFORMATION KIT N AT I O N A L G E O G R A P H I C MAGAZINE
| N AT I O N A L G E O G R A P H I C M A G A Z I N E T H E RO L E O F W I T H E AC H I S S U E , AS PIONEERS OF T R U S T E D, U N B I A S E D N AT I O N A L G E O G R A P H I C T H E M E D I A F RO N T I E R , LO N G - F O R M J O U R N A L I S M G O E S F U RT H E R— National Geographic continues to push is as important as ever, providing by telling stories of humankind from the magazine into new terrain, creating a spotlight for the important stories an up-close perspective to deepen a more immersive journey and experience that define our time and matter people's understanding of the world for its audience while re-thinking the most to a new generation. and their role in it. role it can play for its partners.
| DESTINATION FOR AWARD-WI NN ING
PREMI UM STORYTELLI NG
NATIONAL GEOGRAPHIC INFLUENCE THE INFLUENCERS
MAGAZINE IS MORE VIBRANT
WITH THE #1 MAGAZINE AMONG
THAN EVER, WITH A TOTAL
R E A C H O F 2 8 M M + A D U LT S . B U T THOUGHT LEADERS
MORE IMPORTANT THAN THE
SIZE OF OUR AUDIENCE
I S I T S Q U A L I T Y, W H I C H
PROVIDES OUR PARTNERS THE
#1 | MILLENNIAL MILLIONAIRES
| C-SUITE / TOP MGMT
OPPORTUNITY TO CONNECT WITH | EMERGING AFFLUENTS*
W I T H A F F L U E N T, E D U C A T E D ,
INFLUENTIAL CONSUMERS. | GEN Z
| 18-24
| MEN
DID YOU KNOW?
1/3 OF NGM READERS ARE MILLENNIALS,
making them the largest reader segment.
NGM REACHES AS MANY C-SUITE/TOP MGMT
as The Atlantic, Scientific American, Bloomberg
Businessweek, Vanity Fair, The New Yorker and
Wired combined.
NGM readers are 26% MORE LIKELY TO HAVE A
NET WORTH OF $1M+.
NGM is #1 IN REACH OF INFLUENTIALS (2.8M)
AND SUPER INFLUENTIALS (925K).
NEARLY 23M READERS SAID NGM WAS “VERY
GOOD/ONE OF MY FAVORITES” giving it the
Highest Average Rating Score among all
consumer magazines.
NGM is CONSISTENTLY RECOGNIZED FOR
JOURNALISTIC EXCELLENCE including an Ellie
for General Excellence (2019) and a Pulitzer Prize
Finalist for Feature Photography (2019).
Source: GfK MRI 2019 Fall, Compared with all MRI-measured magazines. *Millennials with HHIs of $200,000+
| E D I TO R I A L C A L E N DA R 2 0 2 1
NATIONAL GEOGRAPHIC’ S ORIGINAL JOURNALISM FOCUSES ON CORE
TOPIC S RANGING FROM GLOBAL HEALTH, TO HISTORY, SCIENCE TO
TECHNOLOGY, TO EXPLORATION OF PEOPLE, PLACES AND CULTURES.
COVER STORIES
JANUARY '21 FEBRUARY '21 MARCH '21
Single Topic: The Evolution of a Mars
Photo of the Year Virus Mission
Ad Close November 2 Ad Close December 1 Ad Close January 4
APR IL '2 1 MAY '21 JUNE '21
Air Pollution Secrets of Single Topic: The
Ad Close February 1 the Whales Inequality Issue
Ad Close March 1 Ad Close April 1
JULY '21 AUGUST ' 21 SEPTEMBER '21
Heat and Shade COVID Agriculture 9/11 20 Years
Ad Close May 3 & Hunger Later
Ad Close June 1 Ad Close July 1
OCTOBER '21 NOVEMBER '2 1 DECEMBER '21
Earth The Forest Notre Dame:
Ad Close August 2 Ad Close September 1 After the Fire
Ad Close October 1
Contact Bill Graff, National Print Director – DAS/National Geographic, at Bill.Graff@disney.com for
advertising opportunities
All editorial subject to change.
| E D I TO R I A L C A L E N DA R 2 0 2 1 | STORY DESCRIPTIONS
NATIONAL GEOGRAPHIC’ S ORIGINAL JOURNALISM FOCUSES ON CORE
TOPIC S RANGING FROM GLOBAL HEALTH, TO HISTORY, SCIENCE TO
TECHNOLOGY, TO EXPLORATION OF PEOPLE, PLACES AND CULTURES.
J A N U A R Y '2 1 Siachen Glacier Coral Time Lapse
| Special Issue: YEAR IN PICTURES | For more than 60 years India and Pakistan Coral is the ocean thermometer of our planet
have deployed troops to face off against and as temperatures continue to rise, their
A special single-topic issue shows what
2020 looked like through the photography each other along a disputed boundary that complex ecosystems struggle to survive in a
of National Geographic, examining this runs through the Siachen Glacier. We take a warming sea. We'll look at coral reefs through
unforgettable year through four lenses – a deep look at how this standoff arose, and time lapse images for a powerful before and
year that tested, isolated, and empowered how its resolution may hold the key to after view of coral bleaching, at surprisingly
us, and gave us hope. promoting peace between the two nations. resilient reefs, and mitigation efforts to
protect and restore reefs.
Sudan's Future
FEBRUARY ' 21
Sudan is on the brink of a new era, now that Bob Ballard
| Cover: THE EVOLUTION OF A VIRUS |
the 30-year reign of its Islamist dictator has Best known for discovering the wreck of the
Never before have so many people been
ended, and people are eyeing the Titanic in 1985, we profile the American
thinking about viruses. New research is
monuments of the country’s storied past as oceanographer and marine geologist whose
vastly expanding our understanding of
viruses, and revolutionizing the way we a force to drive its future. pioneering use of deep-diving submersibles
think of them. laid the foundations for deep-sea
APRIL '2 1 archaeology.
Monuments | Cover: AIR POLLUTION |
After losing the Civil War, defenders of the We explore the science of air pollution's JUNE '2 1
would-be confederate states transitioned impact on health, conveying not only the | Single Topic Issue: UNDERSTANDING
into myth-making: the confederacy was a scale of that impact, but its tremendous INEQUALITY AND SYSTEMIC RACISM |
just and moral cause; those who fought variety. This affects us not only in the ways In this special issue, National Geographic and
under its flag were heroes – not traitors. you might intuitively expect, such as asthma The Undefeated will partner to unpack the
Thousands of monuments were erected — and other breathing problems; in fact, dirty systemic underpinnings of today’s deep and
memorials, statues, school names, street air also is linked to a huge range of other growing inequality; to show a global audience
names. Only now are they coming down. illnesses, from heart attacks and strokes to what that looks like; and to explore solutions
dementia, premature birth, Parkinson’s, and next steps. Areas of coverage include:
Women and Migration even diabetes and obesity.
A team of women photographers from The
The Race Card Project: For more than a
Everyday Projects document how Genius Aretha
migration affects women worldwide, and decade, Michele Norris, an Emmy and
From Memphis to Detroit; gospel, to jazz, Peabody Award-winning journalist, has been
the massive scope of how social, economic, R&B, and rock and roll; from prodigy to
political, and climate issues are pushing and working on "The Race Card," a project that
legacy. Our story on Aretha Franklin will captures people’s thoughts about race in just
pulling women from their homes. chart the arc of her genius and the impact six words.
she’s had beyond music, especially in the
Rewilding Costa Rica
fight for civil rights. Defining Systemic Racism and Equality:
Costa Rica has discovered a way to protect
and restore the Osa Peninsula – one of the We will explore the roots and results of gaps
MAY '2 1 in education, housing, income, health,
most biologically intense places on Earth
| Single Topic Issue: OCEANS | inherited wealth and more through mapping
and one of the few remaining wild
landscapes of Central America – and its Secrets of the Whales and graphics to help people understand what
ecosystems, creating a model that could be National Geographic Explorer and systemic racism and inequality really mean.
followed worldwide. photographer Brian Skerry explores whale
wisdom and presents a layered view of the Images of Inequality: A group of
MARCH '21 complex societies of the world’s largest photographers chronicle inequality across
| Cover: MARS MISSION | animals. New science is showing that these America and show people what that looks like
NASA's Perseverance rover will search for whales share an amazing ability to learn and today.
signs of habitable conditions in the ancient adapt to opportunities, as well evidence of
past, and search for signs of past microbial deeper, cultural elements of whale identity. Keepers of the Community: We will look at
life itself. This cover story will look at what how individuals across the country are
past rover missions have accomplished, Ballesta Underwater changing their communities for the better,
what new discoveries Perseverance will Laurent Ballesta, the French underwater and setting a powerful example about what
pursue, and other Mars missions from photographer and biologist, and a team of individuals can do to make a difference.
China and the Emirates. divers lived in an underwater capsule 400
feet below the surface, exploring and
discovering more than two dozen new All editorial subject to change.
species and behaviors.
Contact Bill Graff, National Print Director – DAS/National Geographic, at Bill.Graff@disney.com for advertising opportunities.
| T O TA L A U D I E N C E P R O F I L E
NAT IONAL GEOGRAPHIC
2019 FALL GFK MRI
[ 000s ] % COMP. % COV. INDEX
Adults
Total 100.0 100
Men 111
Women 90
Age | Median: 46.8 years
18-24 122
25-34
35-44
45-54
55-64 11.3 100
65+ 108
[ b.1997-2010 ] Gen Z 119
[ b.1977-1996 ] Millennials 100
[ b.1965-1976 ] GenXers 83
[ b.1946-1964 ] Boomers 104
[ b.pre-1946 ] Pre-Boomers 105
Income | Median HHI: $76,161 | Median IEI: $41,314
HHI $100,000+
HHI $150,000+
HHI $200,000+
HH Net Worth $1M+ 126
Education
Att./Grad. College+
Bachelor’s Degree+ 13.2 116
Post Graduate Degree
Occupation
C-Suite/Top Management 122
Top Management
Managers/Professionals
Mgt./Bus./Fin. ops
Prof./Related occup. 119
Household Composition | Median Home Value: $276,382
Own Home
Married
Kids in HH
Influentials*
Super Influentials** 3.9 194
*(3+ public activities/last year)
**(5+ public activities/last year)
Source: GfK MRI 2019 SFall Report © 2019, GfK MRI. All Rights Reserved.
| PREFERRED EDITION AUDIENCE PROFILE
NATIONAL GEOGRAPHIC PREFERRED
2019 FALL GFK MRI
[ 000s ] % COMP. % COV. INDEX
Adults
Total 100.0 100
Men 114
Women
Age | Median: 50.9 years
18-24
25-34
35-44
45-54
55-64
65+ 127
[ b.1997-2010 ] Gen Z
[ b.1977-1996 ] Millennials 87
[ b.1965-1976 ] GenXers
[ b.1946-1964 ] Boomers 123
[ b.pre-1946 ] Pre-Boomers 109
Income | Median HHI: $137,937 | Median IEI: $66,907
HHI $100,000+
HHI $150,000+
HHI $200,000+ 19.8 214
HH Net Worth $1M+ 279
Education
Att./Graduated College+
Bachelor’s Degree+ 168
Post Graduate Degree 201
Occupation
C-Suite/Top Management 1,054 9.7
Top Management 961 8.9
Professional/Managerial 4,314 39.8 159
Mgt./Bus./Fin. ops 1,614 14.9
Prof./Related occup. 2,699 24.9 169
Household Composition | Median Home Value: $379,000
Own Home
Married 123
Kids in HH
Influentials*
Super Influentials** 261
*(3+ public activities/last year)
**(5+ public activities/last year)
Source: GfK MRI 2019 Fall Report
National Geographic Preferred: 900,000 subscribers with HHI $100,000+ or Net Worth $500,000+ positively identified by Acxiom
2019 Fall MRI code: National Geographic AND (8202 OR 8204 OR 8206 OR 8184-6) OR (72780 OR 7278x OR 7278y) scaled at 92.6263
| A D V E R T I S I N G S P E C I F I C AT I O N S
N AT I O N A L G E O G R A P H I C M AG A Z I N E
Closing Dates
SPECIAL
STANDARD
ISSUE GATEFOLDS, PAPER, SUPPLIED UNITS U.S. NEWSSTAND
CLOSING
DATES NGM-PRINTED UNITS DUE TO BINDERY ON-SALE DATES*
[ Orders & Materials Due ]
ORDERS DUE
January 11/1/20 11/17/20 12/22/20
February 12/1/20 12/17/20 1/26/21
March 12/1/20 1/4/21 1/15/21 2/23/21
April 1/4/21 2/1/21 2/17/21 3/30/21
May 2/1/21 3/1/21 3/17/21 4/27/21
June 3/1/21 4/1/21 4/16/21 5/25/21
July 4/1/21 5/3/21 5/17/21 6/29/21
August 6/1/21 6/17/21 7/27/21
September 7/1/21 7/16/21 8/24/21
October 8/2/21 8/17/21 9/28/21
November 9/1/21 9/17/21 10/26/21
December 10/1/21 10/15/21 11/23/21
Advertising Page Dimensions
BLEED BLEED TRIM LIVE
SPACE SIZES [WxH] [WxH] [WxH]
Full Page 7 1/8˝ x 10 1/4˝ 6 7/8˝ x 10˝ 6 1/8˝ x 9 1/4˝ SPREAD SAFETY
182 x 260 mm 174 x 254 mm 156 x 235 mm Photo Crossover:
For photographs
Spread 14˝ x 10 1/4˝ 13 3/4˝ x 10˝ 13˝ x 9 1/4˝ bleeding across the
gutter, allow no safety
355 x 260 mm 349 x 254 mm 330 x 235 mm
Text:
Split copy at gutter
1/2 Page Vertical 3 11/16˝ x 10 1/4˝ 3 7/16˝ x 10˝ 2 9/16˝ x 9 1/4˝ between words. Allow
90 x 260 mm 84 x 254 mm 65 x 235 mm 1/8” (3.18 mm) from
gutter on each side
1/2 Page Horizontal 7 1/8˝ x 5 1/4˝ 6 7/8˝ x 5˝ 6 1/8˝ x 4 1/4˝
182 x 133 mm 174 x 127 mm 156 x 108 mm
1/2 Page Spread 14˝ x 5 1/4˝ 13 3/4˝ x 5˝ 13˝ x 4 1/4˝
355 x 133 mm 349 x 127 mm 330 x 108 mm
NON-BLEED NON-BLEED
[WxH] [WxH]
SPACE SIZES SPACE SIZES
Full Page 6 1/8˝ x 9 1/4˝ 1/2 Page Vertical 2 9/16˝ x 9 1/4˝
156 x 235 mm 65 x 235 mm
Spread 13˝ x 9 1/4˝ 1/2 Page Horizontal 6 1/8˝ x 4 1/4˝
330 x 235 mm 156 x 108 mm
1/4 Page 2 3/4˝ x 4 1/4˝ 1/2 Page Spread 13˝ x 4 1/4˝
70 x 108 mm 330 x 108 mm
1/8 Page 2 3/4˝ x 2˝
70 x 51 mm
* In-home delivery for U.S. begins the 15th of the month prior to issue date. All copies should be delivered by the 1st of the month of issue date.
| A D V E R T I S I N G S P E C I F I C AT I O N S
N AT I O N A L G E O G R A P H I C M AG A Z I N E
Print Materials Specifications
DATA F O R M AT S P RO O F I N G R E Q U I R E M E N T S
PDFX1a file (Version 1.3) | 2 proofs pulled from file supplied.
| Standards:
F I L E S I N S T R U C T I O N S / S TA N DA R D S • Adherence to SWOP standards
| Line Screen: 150 • Inclusion of IT8 Target on proof
| Overprint black text (for free download go to: www.quadarm.com/
| Single page image should be no more than publisher_sites/ngm/proofing.asp )
trim plus bleed • Inclusion of 6mm 100%, 75%, 50%, 25%,
| Image, scans & Pantone colors must be in 05% C, M, Y, K patches
CMYK mode • Name of proofing type included on proof
| Keep color bars, registration and crop marks • Note: A contract quality proof built to SWOP
outside of 4C bleed area. standards is required. By not providing a
| Four color solids should not exceed SWOP proof, the customer relinquishes National
density of 340% Geographic from all liability associated with
the color quality of their printed ad.
MEDIA LABELING
| Issue date, advertiser name and ad number
| Agency name, contact and phone number
| Vendor name, contact and phone number
| Directory printout of disk contents
Print Materials Delivery
DATA F O R M AT S Pleas e supply two cropped
Press-ready PDF files only. color contract proofs
E L E C T RO N I C F I L E S NOTE
| Submitted via: www.adshuttle.com Due to the temporary closure of
| This ad portal provides a detailed Nat Geo HQ, soft proofs are highly
“Ad Creation Guide” and 24/7 help line recommended for all issues until
to ensure your files are correctly prepared. further notice. If you would like to
Call 866.774.5784 for support. send hard copy proofs, please
contact Julie Ibinson at
U. S . & C A N A DA E D I T I O N S julie.ibinson@natgeo.com for
shipping address.
| Submit files to the National Geographic-
Domestic folder EXTENSIONS & QUESTIONS
Contact Julie Ibinson at
EDITIONS OUTSIDE OF NORTH AMERICA:
julie.ibinson@natgeo.com
| Submit files to the National Geographic- or 202.791.1053
International folder
Interactive Specifications & Materials Delivery
| All NGM print advertisers running 1/2 page INFORMATION & QUESTIONS
or larger will automatically be included in Contact Bill Graff, National Print
the PDF replica digital edition. All creative Director – DAS/National Geographic
will run straight from print (SFP).
at Bill.Graff@disney.com
|A
ds cannot be upgraded for interactivity
or links
| AWA R D S & R E C O G N I T I O N
NATIONAL GEOGRAPHIC CONTINUOUSLY REDEFINES THE STANDARD OF EXCELLENCE FOR PRINT AND DIGITAL
JOUR N AL I SM . S U P E R I O R E D I TO R I A L P ROD U CT, WO RL D -RENOWNED PHOTO GRA PHY, B RA ND RECO G NITION ,
AND CONSUMER TRUST HAVE EARNED THE MAGAZINE THE MOST PRESTIGIOUS AWARDS AND RECOGNITION
IN THE I N D U ST RY, A N D E STA B L I SH E D I T A S A VA LU ED L EA D ER IN THE WO RL D O F NEWS REP O RTING.
Adweek Hot List Pictures of The Year Internat'l (POYi) Shorty Awards
| "Hottest Magazine Redesign" (2019) Honoring documentary photography, Honoring the best of social media.
photojournalism, visual editing, and online | 2019: Video – Audience Honor Winner
ASME National Magazine Awards multimedia
and Gold awards
Superior innovation, and imaginative design | 2020: 19 awards, including 9 awards of
| 2020: Winner for Photography, Feature excellence and 6 finalists across the Webby Awards
Photography, Social Media, and Feature Environmental Vision Award, Angus Honoring excellence on the internet.
Design. McDougall Excellence in Editing Award, | 2020: Named Media Company of the
| 2019: Winner for General Excellence for and Visual Editor of Year, Issue Reporting, Year for second time, earning the most
News, Sports and Entertainment, Science & Natural History – Picture Story, honors across categories.
Brainiest, and Brainiest Reader’s Choice. Sports Picture Story, and Magazine Picture Webby Awards: Websites: Magazine,
Finalist for Best News & Politics, and
Editing Science & Education (Overheard at Nat
Reader’s Choice.
| 2019: 15 awards, including Magazine/ Geo Podcast Series), Animation or Motion
| 2018: Winner for single-topic issue
Media Visual Editor of the Year, first in Graphics, Social Photography & Graphic,
(Gender). Finalist in Photography and
Science & Natural History Story and Visual and Apps, Mobile, and Voice (News &
General Excellence - News, Sports and
Entertainment Editing (Print Magazine and Media), finalist Magazines).
for the Angus MacDougall Overall People’s Voice Awards: Websites:
The Creative Review Annual Excellence Editing Award, and five awards Magazine, Social, Public Service &
Celebrating the best creative work of excellence Activism, Best Overall Social Presence
| 2019: Planet or Plastics cover for Editorial (Media/Entertainment), Social Video,
Pulitzer Prize Education & Discovery
Emmy Awards Excellence in journalism and the arts
| 2019: Winner in Best Photography and
Excellence in the TV industry | 2019: Finalist in Feature Photography
| 2019: Nominee for News and Doc Emmy Graphics (Webby + People’s Voice), Best
for Outstanding New Approaches: use of stories (Webby), Social Content
Scripps
Documentary Series & Campaigns (Webby + People’s
The best in American journalism
| 2019: Top Prize for Environmental Voice + Webby for Good Honoree), Best
Folio Editorial Feature (People’s Voice), Best
Reporting for Planet or Plastic?
Celebrating women in publishing Data Visualization (Webby + People’s
| 2020 Folio Top Women in Media Honoree Voice). Honored for 15 nominations.
Society for News Design
– Susan Goldberg
The best in news design
| 2019: 70 awards including Best in Show, 2 World Press Photo
Kantar Information Is Beautiful Awards Photography and visual storytelling
Excellence and beauty in data visualizations and
Gold, 13 other medals and 54 awards of
| 2020: 4 awards, including first in
infographics excellence across maps/graphics
Environment Story
| 2019: Gold awards in Arts, Entertainment categories, photography, and design
| 2019: 7 awards, including first in Nature
& Culture and Science & Technology categories
Story and Environment Singles, and
nomination for Photo of the Year
Malofiej Internat'l Infographic Awards Society for Publication Designers
Considered the Pulitzers for infographics, | 2018: 7 awards, including first in Nature
Celebrating the best in editorial design
visualization and dataviz | 2020: 10 Gold awards for Brand of the Story
| 2019 Best of Show in Print, and Best Year, Lost in Space, and across various
Graphic in Climate Change /Environment Design, Photography, Digital, Social and W3
and Human Rights categories. Honored Innovative Tech categories. 9 silver awards
Excellence across websites, marketing, video,
with 17 other awards mobile, social and podcasts
including Website of the Year.
| 2019: 10 awards, including Gold awards
National Press Photographer’s | 2019: Gold awards in Feature, News/ in Mobile Apps/Sites: Travel,
Association Documentary/Essay and Innovative Environmental Awareness, Branding,
Honoring journalists in print, broadcast and digital Technology: AV/VR/360, and Data Home Page, Best Practices, Structure
| 2020: 13 awards including first in Portrait/ Visualization. 3 silver awards.
and Navigation
Personality, Picture Editing: Magazine
News Story, Magazine Picture Editor of
Year: Team and Individual, and Digital News
| 2019: 13 awards, including first place in
Magazine Picture Editor of the Year (team
and individual), Stills: Environment StoriesYou can also read
