NEWS IN THE COMMUNITY - BUILDING A BETTER AUSTRALIA - News Corp Australia
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NEWS IN THE COMMUNITY BUILDING A BETTER AUSTRALIA
BUILDING A BETTER AUSTRALIA
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News Responsibility 22
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Good Friday Appeal.
3 4
A MESSAGE FROM Such a proud history
provides the foundations
The hard work of our
employees is also celebrated.
MICHAEL MILLER for our next generation of
community initiatives.
Programs such as News Awards
and PaceSetters showcase our
& PENNY FOWLER These include our Shine
talent and encourage our
company’s future leaders.
Awards program to recognise
the courage and resilience of We are honoured to tell stories
rural women; our national and run campaigns that
W e are a company of
storytellers, driven by
passion and commitment.
At News, we have a passionate
commitment to opportunity
for all. We believe in a
news website for primary
school children, Kids News;
and our support of the Ask Izzy
support the building of
stronger communities,
champion education for all
principled approach to initiative to help the homeless. Australians and ensure our
We celebrate the unsung protecting our natural nation remains healthy to the
heroes in our communities; resources and follow a We are equally proud of our benefit of us all.
champion for change on behalf purposeful mission to improve employees and their
of our audiences; and provide a the lives of others. commitment to their We are proud of the work we
voice for those without one. communities, not just at News do, and the role we play in
This program is about Corp, but within their homes, Australia. We hope you enjoy
We tell the stories of Australia demonstrating our compassion schools and communities. We reading this book and it gives
in our newspapers, on our for our communities and believe in empowering them to you greater insights into the
digital platforms, and across highlights the work that we do be able to do more. This is community commitment that
our broadcast channels. We beyond the news cycle. what gave rise to the success defines News Corp Australia.
provide the news and of our Staff Donations Fund
information that helps people Our commitment to which has so far provided
live their daily lives. We tell the community initiatives is support to more 90 charities
stories that matter and stand long-standing — the Good that our employees have
up for ordinary, honest Friday Appeal to raise funds for nominated as being close
Australians who need someone the Royal Melbourne Children’s to their hearts.
on their side. Hospital began in 1931; our
support for Australia’s leading Equally, we understand that it
We are advocates for change medical research centre into matters a great deal to our staff MICHAEL MILLER
and a helping hand when childhood disease, the that we reflect and respect Executive Chairman,
natural disasters strike. We Murdoch Children’s Research issues of community concern. News Corp Australasia
believe in supporting the Institute dates back thirty We are very proud that in 2018
communities we serve and years; and for more than FOX SPORTS AUSTRALIA
making Australia a better place. fourteen years, we have achieved White Ribbon
heralded the work of our accreditation, after two years
A very important part of communities’ quiet achievers of hard work to promote
who we are and what we do through our Pride of awareness about violence
is our News in the Community Australia awards. against women and to drive a PENNY FOWLER
program. respectful culture, both on air, News Corp Australia Community Ambassador
and within their place of work. Chairman, The Herald & Weekly Times
5 6
STRONGER EDUCATION
COMMUNITIES FOR ALL
We believe Australian communities We believe education is good for
should be strong, liveable and our society and critical to long-term
connected. We use our influence prosperity. Everyone should have access
to help local economies, create job to good education and it is our goal to
opportunities and support those help make sure this happens for
that are disadvantaged. We strive to all Australians.
ensure our communities are safe
and inclusive.
NEWS IN THE
COMMUNITY
HEALTHY NATION NEWS
We believe health leads to A free press is the foundation of
productivity. By championing health democracy. We take responsibility for
and lifestyle issues, encouraging upholding it. We are vigilant on any
participation in sport and supporting encroachment on our ability to report
community groups, we can play without fear or favour.
a broader role in improving the
environment, health and well-being RESPONSIBILITY
of all Australians.
We believe in operating our business
responsibly, treating our employees
fairly, acting with integrity and
supporting programs that contribute
to the vitality of the media sector.
7 8
STRONGER COMMUNITIES Shine Awards
There’s a type of woman across rural and regional Dedication, Spirit, Belief, Grace
working across rural and Australia, we established the and Courage.
BUILDING STRONGER COMMUNITIES regional Australia. Shine Awards as a partnership
THROUGH CONNECTION. These women are passionate
between The Weekly Times,
Australia’s leading rural and
The awards culminated in a
special 32-page magazine in
and believe in their work. regional newspaper and The Weekly Times to announce
retailer Harvey Norman. the award winners and shine a
They appreciate just what it light on their stories of hope,
takes to achieve; they exhibit a The program is about courage and resilience.
grace and spirit that shows discovering, and sharing the
how such characteristics bring stories of these women whose
success; and they display a stories deserve to be told.
courage and dedication that They are inspiring, brave
undoubtedly inspires others to and most of all, humbling.
stand up and make their mark.
We tell the stories through the
They also make up 40 per cent pages of The Weekly Times,
of Australia’s farmers. honouring the contribution and
To celebrate the achievements commitment of rural women
and contribution of women across six categories − Vision,
9 10
Whimn
Doco180
A powerful documentary series,
sharing realities, changing perceptions FOX SPORTS
and starting much-needed Clontarf Foundation
conversations. Doco180 launched by
whimn.com.au was an original social FOX SPORTS has partnered with the
media-friendly documentary series in Clontarf Foundation, an organisation
collaboration with Screen Australia dedicated to improving the lives of
designed to make the viewer ‘do a young indigenous men. Clontarf
180’ on a topic relevant to Australian Foundation established a network of
women, in 180 seconds. football academies in partnership with
local schools - starting with 25 boys in
Designed to explain, provoke and 2000. There are now academies in 96
Defying Debbie tribute book entertain, five emerging filmmakers schools around Australia with more
Commemorating heroes and shared their unique stories, all with than 6500 boys participating.
supporting communities one objective, to change your mind.
The FOX SPORTS partnership helps
Cyclone Debbie may have knocked The Doco180 series went live once a the foundation and the students by
Queensland and northern New South week on whimn.com.au and its social producing promotional reels,
Wales over but it didn’t knock them channels. The works covered topics of providing training, offering tours and
down. News Regional Media produced race, health, motherhood, work/life live-audience experiences for the
a special publication, Defying Debbie, balance and body image and the series boys, providing work experience
that features the stories of the heroes was supported with analysis and opportunities, supporting them with
who helped overcome adversity in discussion around each topic on events, sporting carnivals and camps,
New South Wales and Queensland the website and its platforms for and creating business networking
floods in March and April 2017. social media. opportunities to expand
their operations.
With the support of Suncorp, the
book follows Debbie’s trail from To assist other partners to engage with
Bowen to Lismore. Clontarf Foundation, FOX SPORTS
hosts an OzTag challenge where staff
The glossy 132-page book featured and corporate partners such as Clubs
stories of bravery and local heroes NSW, Foxtel and Caltex partner with
and became a best seller. an Academy for the day to play. Most
importantly, FOX SPORTS is proud to
All proceeds of sales went to the be part of the Clontarf Foundation and
official recovery effort, and the the program to engage boys through
Australian charity GIVIT, which sport and encourage them in school.
delivered support to people in
need in both states.
11 12
Pride of Australia
Global Food Forum Scores of inspirational Australians
are nominated each year
The Australian’s Global Food Forum, in by their community for a Pride
partnership with Visy and supported of Australia medal. They include
by the Wall Street Journal and Sky ordinary Australians thrust by fate
News, is the nation’s leading event for into life-and-death situations − police
informing and setting the agenda for officers, volunteer firefighters,
Australia’s agribusiness sector. children who have displayed courage
beyond their years, those who have
Each year industry leaders, farmers, raised untold thousands for charity
politicians, and international speakers and selfless individuals who have
discuss how Australia can secure its Ask Izzy spent their lives in the service of
position as the provider of premium, others and the protection of animals.
safe food worldwide and provide Ask Izzy is a mobile site that connects
expert insight into future growth people in need to housing, meals, Inspired by the Liberty Medal
segments, cutting-edge innovation in support, counselling and more. established by the New York Post in
farming, global trends and the need It was developed by Infoxchange the wake of the September 11 attacks,
for agricultural businesses to in partnership with Google, REA Pride of Australia underpins the
attract investment. Group and News Corp Australia, notion there is no greater measure
and has had more than 800,000 of a society’s strength than its ability
The Forum event brings together a searches for help on the site since to recognise, learn from and reward
diverse audience of over 450 of its launch in early 2016. its true heroes.
business leaders to discuss issues
related to the agribusiness sector and It provides a free location based
raise solutions. The Global Food online directory of services nationally
Forum’s focus remains unchanged: it to help the homeless and those at risk
is to promote the business of of homelessness.
agriculture and its supply chain to
help drive Australia’s prosperity. It is ”Ask Izzy is a game changer which has
about value-adding to what we simplified access to information about
have; it is about exploiting our a homelessness system that can be
competitive advantages. both complex and confusing,” said
Penny Fowler, News Corp Australia’s
Community Ambassador.
13 14
EDUCATION FOR ALL Kids News
To inspire the next generation appropriate language. It helps well as from our regional
ALL AUSTRALIANS NEED of readers through the power to improve children’s general papers and community titles.
ACCESS TO A GOOD EDUCATION. of news, News Corp Australia
launched a free national news
knowledge and thirst for
information, teaching them By investing in the national site
site — Kids News. the importance of relying on as part of our News in the
trusted news sources. The site Community program, we hope
Kids News offers students and is isolated, so it does not link to that students around the
teachers a valuable literacy outside news sources, meaning country will benefit, and that
tool for the classroom, helping students can use it safely in a teachers will find it an invaluable
to improve children’s general supervised or unsupervised tool to better educate and
knowledge and thirst for environment, or for inform their students about
information, and teaching independent learning. what is happening in Australia
them the importance of relying and around the world through
on trusted news sources. Content is sourced from News relevant news stories.
Corp’s newspapers and
The standalone site is a ready- websites including the Herald
to-use literacy tool providing Sun, The Daily Telegraph, The
two daily news stories Courier-Mail, The Advertiser,
specifically written in child- The Mercury and NT News, as
15 16
Little Big Book Club
Children are encouraged to run, jump,
wave and swing through the pages of
Adelaide author Mike Dumbleton’s
Jump and Shout!, in the Little Big
Book Club free reading pack
for toddlers.
Jump and Shout! is among four
books published by Raising Literacy’s
Little Book Press. More than 500
volunteers packed more than
500,000 books for babies to
preschoolers to distribute across the
state. Since 2006, more than
Sky News & The Australian 370,000 bags have been given to
Chamber Orchestra South Australian families with children Vogue Codes
aged up to five.
As a key partner of The Australian The time for women in tech is now.
Chamber Orchestra, Sky News The Advertiser is a founding partner Momentum is building to reverse
continues to support the of the Little Big Book Club. statistics that show women’s
organisation’s Education Program, participation in the tech space
one of the Orchestra’s is declining.
finest accomplishments.
#VogueCodes is an event that features
The Sky News sponsorship helps The a range of inspirational female tech-
Australian Chamber Orchestra host preneurs to further the discussion and
comprehensive Education Programs, encourage greater female
including String Workshops and participation in the tech space. A lot
interactive Schools’ Concerts as well of this starts with education which is
as sustain ongoing engagement with why a free coding for kids event was
communities all over Australia. hosted to coincide with the event.
Almost every day, another research The day long event was born from the
paper details the virtues of music on alarming statistics which proved
children’s brains. And there is one female participation in the commercial
inescapable finding at the core of all and education tech-sectors is in
this research − which has been proven decline — the number of women
by scientists the world over − music studying computer engineering is 24.6
helps humans learn, makes kids’ per cent today compared to 50 per
brains bigger and better. It’s also fun cent in 1990.
and stays with people for a lifetime.
17 18
HEALTHY NATION
BETTER LIFESTYLES LEAD Good Friday Appeal
TO GREATER NATIONS. The Good Friday Appeal raises This incredible contribution The Appeal is a year-round
money with the support of the demonstrates the power of the fundraising program that
community to help The Royal community coming together to touches every part of the
Children’s Hospital in Victoria support an invaluable cause. community — be it local raffles,
provide world class care for jazz days or cake sales, through
our children. The enduring strength of the to large scale events such as
Good Friday Appeal are the Run for The Kids and the Good
Since its inception in 1931, the thousands of volunteers who Friday telethon. Small or large,
brainchild of a group of sports work tirelessly all year round from individual to corporate,
journalists at the Herald Sun, to raise money for The Royal every donation makes
the Good Friday Appeal has Children’s Hospital. The a difference.
raised more than $340 million grassroots support is what
to aid the care and treatment makes the Appeal so special,
of sick children. so unique and ultimately,
so successful.
19 20Murdoch Children’s
Research Institute
Murdoch Children’s Research Institute
is made up of a group of more than
1500 scientist, clinicians and
administrative staff who strive to
discover new solutions that can make
a difference to Australian children.
The Institute take the toughest issues
affecting Australian children’s health
with the hope that every child can live Special Olympics
a healthy and fulfilled life. National games
MCRI’s vision is to solve the Special Olympics National Games
challenges faced by the rise in health Adelaide will play host to the 11th
Kidspot Cares issues that are common among our Special Olympics Australia National
children: allergy, obesity, cancer, Games in April, 2018. With over 1000
Committed to bringing parents the learning problems, depression and participants, across 12 sports and
best advice and information about the anxiety. It is their goal to ensure demonstration events, these Games
safety and health of their family, Australians live in a world of wellness promise to show the ability of these
particularly Kidspot.com.au is rather than illness. To achieve this, athletes, not the disability. We ran an
partnering with You Can Sit With Me MCRI are focusing on prevention and editorial campaign to tell the stories
to raise awareness of their early intervention, rather than waiting of the athletes attending the games
kindness initiative. for disease and trying to treat it. They and to assist in raising funds to
are pushing the boundaries by support their participation.
Championing inclusiveness You Can investing in digital technologies
Sit With Me is simple, safe and together with medical science to In addition, News Corp Australia
changes lives by using a wristband make healthcare more accessible sponsored an advertising campaign
in schools to send a message that and we’re leading the way for across our publications to rally the
everyone is welcome and included disadvantaged children both locally community under the key message,
in the playground. and abroad. “Can you see what I see?” Children,
youth and adults with an intellectual
Children are trained what to do and disability can often not fit into
say if someone comes to sit with them mainstream sports programs and
by asking “Are you ok?” At no time clubs − the Special Olympics makes
does the child need to offer advice or participation in sport possible. The
intervene in the problem rather advertising campaign has a strong call
offering a safe place to sit and to action asking the community to
referring them to a teacher if they feel help raise the necessary funds to help
they need help. these athletes compete in the games.
21 22NEWS RESPONSIBILITY
WE ARE IN THE BUSINESS OF
LOOKING AFTER OUR STAFF. Staff Donations Fund
Many employees across our protect Australia’s wilderness; which provides assistance to
company have a personal a non-executive director for men, women and children who
connection with a charity volunteer therapy dogs; and a have escaped domestic
or not-for-profit group. grandfather who arranges the violence; and the Jodi Lee
DS Charity Cup to raise money Foundation which promotes
Our staff donate their time, for the Down Syndrome the importance of being tested
some their money and others Association of Queensland for bowel cancer.
volunteer for a worthy cause. − these are just three of our
And this year the Staff News Corp Australia’s Staff Since its inception in 2015,
Donations Fund continued to Donations Fund recipients. our staff donations fund has
give them a helping hand. supported over 90 charities
Others included providing that our employees are
From an artist producing more funds for the Friends directly engaged with.
artworks to promote and with Dignity organisation
23 24PaceSetters
PaceSetters is a program to
encourage, reward and develop our
high performing sales team members. White Ribbon Accreditation
This program, successfully launched in
Australia, has now been adopted by FOX SPORTS is the first media
our company globally. organisation in Australia to be White
Ribbon Accredited.
The program sees our top 100 high
performers secure a spot to attend The White Ribbon Workplace
the PaceSetters Sales Conference Accreditation Program recognises
each year where they will experience workplaces that are taking active
two days of specialist sales training steps to stop violence against women,
and presentations from world class accrediting them as a White
sales leaders. Ribbon Workplace.
News Awards
The Global PaceSetters program White Ribbon Workplaces engender a
The News Awards showcase those seeks to reward and recognise high whole of organisation commitment to
with a deep commitment to achievement by creating a network stop violence against women, meeting
excellence in all areas of editorial − of our brightest sales talent from 15 criteria under three standards to
from news gatherers and storytellers; across the globe. create a safer and more
to designers, illustrators, editors, respectful workplace.
photographers and digital innovators.
The awards recognise great journalism The Accreditation is a reflection of
across our community, regional and two years of hard work to promote
metropolitan news brands and our awareness about violence against
news and sport broadcast channels. women and drive a respectful culture
that is well equipped to both support
As News Corp CEO Robert Thomson victims and respond to perpetrators.
has said, great journalism is important Some initiatives that we have
for the future of our company, of our undertaken over the past two years to
country, and of our democracy. drive change include holding events
to raise funds and awareness;
introducing a family and domestic
violence policy; conducting surveys to
understand attitudes and how these
have changed; staff training; as well as
providing White Ribbon with a voice
through our media channels.
25 261 Degree
News Corp publicly reports its This reduction was achieved
greenhouse emissions through through a combination of
the CDP Climate Change energy efficiency projects in
organisation each year. our print and office facilities;
Globally, emission reductions our IT software 1Switch;
for the company have behaviour change initiatives;
exceeded our FY2020 goal of facility consolidation; and
40 per cent reduction from a reduction in total
the baseline year FY2006, with newsprint tonnage.
FY2017 emissions down by
43 per cent. The Forest 500 is the world’s
first rainforest rating agency.
This incredible result is due to It identifies and ranks the Fox Footprint
global business units, including most influential companies, alternatives. Since then they’ve even more ingenious ideas in
News Corp Australia, reaching investors and governments At the end of last year, a group negotiated a discount at the the Fox Footprint pipeline.
the global target ahead of time in the race towards a of eco warriors came together coffee shop for employees
and reducing its emissions by deforestation-free global to make Fox Sports a more who use their Fox Sports “Next on our agenda is a ‘Solar
40 per cent by focusing on economy. Forest 500 environmentally aware place branded KeepCup and set up Buddy’ event as part of Earth
smarter and more efficient assessments are based on and launched Fox Footprint. a communal library where Hour where we’ll assemble and
ways to minimise our impact a company’s policies and people can donate and borrow ship solar powered lights to
on the environment. commitments to addressing Fox Footprint is a volunteer pre-loved books. They’ve also marginalised communities in
deforestation risk on the group of passionate employees issued a “how to” guide to turn Papua New Guinea,” Alice said.
Between FY2016 and FY2017, information that is publicly who want to help us the TVs in the building green,
we achieved a reduction of 7 available. News Corp achieved become more conscious set up a collection point for
per cent in our greenhouse the highest ranking score of 5 about sustainability. battery recycling and
emissions, which is more than out of 5 points by the Forest introduced better signage to
10,000 tonnes of CO2e. This 500 in 2017, ranking in the The first quick win the group help staff sort general and
result sees us also exceeding Top 20 Global Companies. set out to achieve was to recyclable waste.
our annual target to reduce our replace all disposable cutlery
carbon footprint by 5 per cent and crockery in the company’s Fox Sports Eco Warrior and EA
every year. kitchens with reusable Alice Hoving said there are
27 28Australian Indigenous
Mentoring Experience
RECONCILIATION To support the Australian
Indigenous Mentoring
Experience (AIME) Hoodie
OUR RECONCILIATION ACTION Day, we created an editorial,
advertising, PR and social
PLAN IS ALL ABOUT RESULTS. media campaign across
print, online and broadcast
media nationally.
The campaign conceptualised,
Australian Indigenous designed and created by our
Education Foundation trade marketing and creative
services team − asked
The Australian Indigenous Australians to buy a hoodie,
Education Foundation (AIEF)
“THE AUSTRALIAN’S to join the conversation and
INFLUENCE AND
provides scholarships which spread the AIME message of
ADVOCACY HAS
enable Indigenous students to BEEN A GAME mentors for a fairer world.
attend some of Australia’s CHANGER FOR AIEF
leading schools and AND THE SINGLE In doing so, the community
universities. The Australian BIGGEST FACTOR supported Indigenous kids to
tells the stories of the scholars IN OUR SUCCESS.” finish school at the same rate
in the program and stories of as their fellow Australians.
their success. AIEF started in ANDREW PENFOLD
2008 with one scholarship and Executive Director, Australian
has built to have delivered over Indigenous Education Foundation
500 scholarships to date.
The AIEF now boasts a 94 per
Indigenous Literacy cent retention and high school
Foundation completion rate with
indigenous students from over
We partnered with Harper on their bookshelves to in remote locations. Working 250 communities across the
Collins Australia to support support the initiative. with more than 30 publishers, country, according to its last
the Indigenous Literacy the Foundation has already annual report. The program
Foundation’s The Great Book The Foundation works to donated 250,000 new books has supported 396 secondary
Swap campaign. supply books to remote to over 250 remote Indigenous and 31 university graduates
indigenous communities; raises communities through schools, since it began in 2008
During the campaign students, money for reading and writing libraries, playgroups, women’s and monitors their progress
teachers and parents were programs; and publishes books centres, youth centres and beyond schooling into
encouraged to mix things up written by children and adults other service organisations. career pathways.
29 30I love News in the We proudly
Community because support countless
We’re building a stronger, it’s about real stories initiatives
better nation. in real communities, within the
just like mine. communities in
which we work
and live.
Liliana Molina Adam Jacob Joyce Gutierrez
MARKETING MANAGER — BRAND, CONTENT & PR, CUSTOMER SERVICE MANAGER, ACCOUNT EXECUTIVE, AD SALES —
QLD COURIER MAIL & SUNDAY MAIL PROPERTY VIC METRO AND REGIONAL PUBLISHING
We care about our We’re really proud We are passionate about our
communities, to actively contribute community and have a strong
helping hundreds to the communities commitment to local causes
of Australians. we serve. such as the Good Friday Appeal.
Jarrah Petzold
Jay Vo Liz Jones
SENIOR MARKETING MANAGER —
MARKET MANAGER, BRAND & RETAIL, THE AUSTRALIAN, COMMUNICATIONS AND PARTNERSHIPS
NATIONAL DIRECT SALES COMMERCIAL & OPERATIONS — MANAGEMENT MANAGER, VIC — METRO PUBLISHING
We drive the agenda
We’re working to improve the health for social change
and wellbeing of all Australians. within our
communities.
Erin Barker Shannon Moriarty
EXECUTIVE ASSISTANT TO MANAGING DIRECTOR, NSW, SALES MANAGER — RETAIL,
NSW — COMMERCIAL & OPERATIONS NATIONAL SALESYou can also read
