NPLS FUNDS BRANDS PRIME YIELD WEDDINGS - PORTUGAL ON THE MOVE

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NPLS FUNDS BRANDS PRIME YIELD WEDDINGS - PORTUGAL ON THE MOVE
Nº14 April / June 2021

                          PORTUGAL ON THE MOVE

                          BUSINESS

NPLS
Awaiting the avalanche

FUNDS
Investors more cautious

BRANDS
Supporting Portuguese events

PRIME YIELD
Adding value

WEDDINGS
The lost year

                                                        April / June 2021 €3.00
NPLS FUNDS BRANDS PRIME YIELD WEDDINGS - PORTUGAL ON THE MOVE
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       MINDFULNESS                               LANGUAGES                        CODING &
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     HUMAN ABILITY TO BE FULLY                     COMPLEMENT OUR IB
   PRESENT, AWARE OF WHERE WE                         CURRICULUM.               BASIC PROGRAMMING HAS
    ARE AND WHAT WE’RE DOING,                WE HAVE CAREFULLY SELECTED        BECOME AN ESSENTIAL SKILL
     AND NOT OVERLY REACT TO                   SPECIFIC LANGUAGES THAT       FOR CHILDREN. LEARNING HOW
   WHAT’S GOING ON AROUND US.                 ALLOW STUDENTS TO WORK IN      TO BUILD SIMPLE WEBSITES AND
        AT ISS WE PROMOTE                     THREE DIFFERENT ALPHABETS      GAMES HELPS KIDS REFINE THEIR
   MINDFULNESS THROUGH SIMPLE                   (THE LATIN ALPHABET, THE          DESIGN, LOGIC, AND
    YOGA MOVEMENTS INSIDE THE                CHINESE CHARACTERS AND THE       PROBLEM-SOLVING ABILITIES. IT
     CLASSROOM, MOMENTS FOR                  CYRILLIC ALPHABET) AND HELP     ALSO ALLOWS THEM TO EXPRESS
    MEDITATION AND STRETCHING                     THEM TO MAKE BETTER           IDEAS AND CREATIVITY IN
             EXERCISES.                        DECISIONS IN THE FUTURE.              UNIQUE WAYS

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NPLS FUNDS BRANDS PRIME YIELD WEDDINGS - PORTUGAL ON THE MOVE
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Welcome to Essential Business, the 14th edition of the magazine.                                                                                                           Tel.: +351 219 158 150
                                                                                                                                                                           geral@grafisol.pt
In this issue, we highlight the importance of large, televised sporting and music events for brands                                                                        Lisbon Office
in conveying their products and corporate messages to different audiences. We have focused on                                                                              Av. Engenheiro Duarte Pacheco, Torre 2, 10º, Fracção 11
                                                                                                                                                                           1070-101 Lisboa
two events in Portugal: The Millennium Estoril Open which brands have decided to continue                                                                                  Tel (+351) 213 224 812
supporting this year in spite of no live spectators, and Rock in Rio, which although sadly has been                                                                        essential.lisboa@open-media.net
cancelled this year, will return next year. We speak to João Stilwell Zilhão, partner of what has                                                                          Algarve Office
become Portugal’s most famous tennis tournament, and Roberta Medina, the businesswoman                                                                                     Apartado 59,
and producer of what is now one of the world’s most successful music festivals.                                                                                            Parque Empresarial Algarve 7, 8401-901 Lagoa
                                                                                                                                                                           Tel (+351) 282 341 333 Fax (+351) 282 341 360
But brands do not confine their partnerships to events. The increasing trend for major interna-                                                                            essential.algarve@open-media.net
tional luxury lifestyle brands to become associated with residential properties has reached
                                                                                                                                                                           London Office
Portugal. We take a look at how major hotel chain brands are putting their exclusive names to                                                                              40 Craven Street, Charing Cross
branded residences, in both Lisbon and the Algarve. Essential Business also speaks to the                                                                                  London WC2N 5NG, England
managing director of the Portuguese Association of Resorts, Pedro Fontainhas, about why                                                                                    Tel: +44 (0) 207 389 0527
Portugal’s top-quality resorts are becoming even more desirable during Covid-19, as overseas                                                                               Distribuição
retired and relocated second-home buyers place a premium on space in low population density                                                                                VASP - Distribuidora de Publicações, Lda
                                                                                                                                                                           MLP: Media Logistics Park
areas in some of Portugal’s most beautiful places.                                                                                                                         Quinta do Grajal - Venda Seca
After the disaster that was 2020 and the first quarter of 2021, some of the moratoria granted to                                                                           2739-511 Agualva Cacém
businesses will end, and with them, an expected avalanche of credit defaults or Non-Performing                                                                             Tel (+351 214 337 000
                                                                                                                                                                           geral@vasp.pt
Loans is looming. We speak to Nelson Rêgo, director of Prime Yield (Gloval) who knows the NPL
market in Portugal well and how profits can be made from restructuring businesses that, for one                                                                            Published by
                                                                                                                                                                           OpenMedia Europe S.A.
reason or another, have found it impossible to continue without external support.
Yet for all the business and tourism uncertainty last year, and so far for 2021, Portugal’s commer-                                                                        Periodicy
                                                                                                                                                                           Trimonthly
cial property assets look set to continue to enjoy the fairly strong demand from institutional and
family office investors that it has had over the past four years. Essential Business asks both Nelson                                                                      Circulation
                                                                                                                                                                           6000
Rêgo of Prime Yield and Eric van Leuven of Cushman & Wakefield what is in store for Portugal’s
property market this year and beyond, and talks to several experts on the Portuguese real estate                                                                           C.E.O.
                                                                                                                                                                           Miguel Ladeira Santos
investment market.

Chris Graeme, Editor

                                                                                                                                                                           While every effort has been made to mantain the integrity of
                                                                                                                                                                           our advertisers, we accept no responsability for any problem,
                                                                                                                                                                           complaints, or subsequent litigation arising from readers’
                                                                                                                                                                           response to advertisements in this magazine.We also wish
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                                                                                                                                                                           are not necessarily those of the publishers.

                                                                                                                                                                           Copyright Essential Business 2018©
                                                                                                                                                                           Reproduction of any part of this magazine is strictly forbidden
Estatuto editorial
                                                                                                                                                                           Publicação registada na Entidade Reguladora para a Comunicação Social com o
A revista Essential Business pretende dar a conhecer à comunidade empresarial e internacional em Portugal e a quem visita o país em trabalho, para eventos profissionais   número 127106. DirectorCátia Matos Propriedade Open Media Europe S.A.
ou para investimento, a realidade e atualidade sobre negócios em Portugal.                                                                                                 NIF 515462063 Administrador/Presidente do Conselho de Administração
                                                                                                                                                                           Miguel Ladeira Santos
Enquanto temas relacionados com a imobiliária e o turismo são uma presença constante, a revista e os seus suportes digitais cobrem todas as áreas de negócio, incluindo    1 - É garantida a liberdade de imprensa, nos termos da Constituição e da lei.
a saúde, o retalho e as mais diversas indústrias.                                                                                                                          2 - A liberdade de imprensa abrange o direito de informar, de se informar e de
                                                                                                                                                                           ser informado, sem impedimentos nem discriminações.
A revista Essential Business assume o compromisso de assegurar o respeito pelos princípios deontológicos e pela ética profissional dos jornalistas, assim como pela        3 - O exercício destes direitos não pode ser impedido ou limitado por qualquer
boa-fé dos leitores.                                                                                                                                                       tipo ou forma de censura.

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NPLS FUNDS BRANDS PRIME YIELD WEDDINGS - PORTUGAL ON THE MOVE
Essential Features
8 News
MEGA PROJECTS FOR GREATER LISBON

10 NPLs
EVERY CLOUD HAS A SILVER LINING

14 EU Presidency
EUROPEAN RECOVERY

16 Renting your property?
TRUST EXPERTS
                                                                                      10
18 Rock in Rio
BIG FOR BRANDS
                                                                            18 34
24 Portuguese funds
A SAFE BET

30 Angola
THE UK’S NEW TRADING PARTNER?

32 AmCham
PORTUGAL-US TRADE AT AN ALL TIME HIGH

34 Estoril Open
NOT JUST ABOUT THE TENNIS

38 Prime Yield
A BIG PLAYER IN IBERIA
                                                  24
40 Property development
STRANGLED BY TAXATION?

42 W Residences Algarve
PORTUGAL’S FIRST LUXURY LIFESTYLE BRAND

46 Residential resorts
COVID-19 BOOSTS INTEREST

48 Going to the chapel?
PORTUGAL’S WEDDING DAY BLUES

52 Portugal’s debt management
HAS IT BEEN DERAILED?
                                                                                 62
54 Being a consul
A DREAM JOB

56 António Cardoso e Cunha
THE VISIONARY WHO CHANGED LISBON

58 Thales Portugal
PORTUGAL’S PARTNER FOR TRANSPORT INNOVATION

60 The Mindful Business Charter
TACKLING STRESS AT WORK

62 International Club of Portugal
A SHINING EXAMPLE OF ASSOCIATIVISM                                          48
                                                                                             

                                                                                           
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NPLS FUNDS BRANDS PRIME YIELD WEDDINGS - PORTUGAL ON THE MOVE
Essential News                                                                                                                                                                                                                                                                  Essential News

                                                                                                                                                              Oeiras Council spearheads marina mega project
                                                                                                                                                              Oeiras Municipal Council is to spearhead a mega marina project at Cruz Quebrada on Portugal’s
                                                                                                                                                              upmarket Cascais-Estoril riviera.

                                                                                                                                                              The project promises to breathe new life into the area with a mixed upmarket development that will not only include the
                                                                                                                                                              yachting and boating marina, but also apartments, offices, shops and eateries.
                                                                                                                                                              An operation to sub-divide parcels of land earmarked for the construction of the project called ‘Porto Cruz’ has just completed
                                                                                                                                                              the public consultation phase.
                                                                                                                                                              Oeiras Municipal Council will require a bank guarantee from the landowner for the development of the mega project on the
                                                                                                                                                              Foz de Jamor before granting a development licence for the project and all its amenities.
                                                                                                                                                              In the technical dossier that accompanies the process, it states that the council will “condition the deeds of the urban building
                                                                                                                                                              operations, the building area and ensure the schedule for the construction timetable for the riverfront, and that the bank
                                                                                                                                                              guarantee should cover the construction of the same”.
                                                                                                                                                              According to the council’s urban planning services, “the current scheduled work on the parcels of land will have significant
                                                                                                                                                              impacts on the use of the area to the extent that the full use of the development in terms of quality, and without compro-
                                                                                                                                                              mising the harmony of the territory in which it finds itself will only take place when the marina and other associated infra-
                                                                                                                                                              structures are in place."
                                                                                                                                                              Oeiras Municipal Council says that the project is “indispensable” since there should be a marina at Cruz Quebrada. The land
                                                                                                                                                              on which the marina will be developed is owned by the real estate group SIL.
                                                                                                                                                              The parcels of land are currently occupied by the former premises of Lusalite and Gist-Brocades but will be transformed into
                                                                                                                                                              five plots on which six buildings for housing, with 325 homes in a private condominium project will be developed. There will
                                                                                                                                                              also be a hotel, offices and commercial units.
                                                                                                                                                              The architectural side of the project will be coordinated by Miguel Amado Arquitectos and also will feature 55,000m2 of
                                                                                                                                                              green spaces, a cycle path, a light railway that will link Jamor and Lisbon, and new road and pedestrian links to the coastal
                                                                                                                                                              road known as the Marginal that links Lisbon, Oeiras, Estoril and Cascais.
Almada megacity development
A new megacity projected for the South bank of                                      megaproject that is now much more ambitious in a common strategy
Lisbon’s Tagus river at Almada will involve an initial                              between the council and investors.
€800 million investment and could create 17,000                                     Among the landowners and investors who have shown an interest in
                                                                                    the innovative potential of ‘Innovation District’ are companies such as
new jobs.
                                                                                    Cordialequation, Rustik Puzzle, SOSTATE, Maia e Pereira, Emerging
The ‘Innovation District’ project from the NOVA University Lisbon and               Ocean, Rio Capital, Orbisribalta, the Serra Henriques Foundation and
a group of landowners with land and property in the area of Monte                   the Egas Moniz Higher Education Cooperative.
da Caparica and Porto Brandão promises to create a new centre that                  Neither an estimation of total costs nor a full execution timeline to
will attract international companies and investment to the greater                  complete the ‘Innovation District’ was given.
Lisbon area.
“The main assets in the knowledge economy are people, their talent
and the networks they establish among themselves, and this is at the
heart of ‘Innovation District,'" said the vice-dean of NOVA University
Lisbon, José Ferreira Machado, at the project’s presentation, adding that
he foresaw the completion of the first phase of the project by 2030.
And since people need “places to live and interact, places where they
can reside, work, talk and enjoy leisure time, cities like the one that will
be developed in Almada will serve to reinforce the internationalisation
of the greater Lisbon area,” he continued.
The vice-dean of NOVA University Lisbon added that some projects,
such as the works at the Technology and Science Faculty — the building
of sports facilities and a shopping area which are Phase 1 of the
innovation hub — should start this year given that “part of the financing
comes from European community funds and must be applied by 2023."
Chair of Almada Council, Inês de Medeiros, emphasised the involve-
ment of public and private investors, both national and overseas,
in adapting what had been initially more modest projects into a

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NPLS FUNDS BRANDS PRIME YIELD WEDDINGS - PORTUGAL ON THE MOVE
Essential Assets

                      Where there’s muck
                        there’s money
          Non-performing loans (NPLs) have increased significantly in Portugal, but also
           across Europe since the financial crisis in 2008. But Portugal’s banks are in
             much better shape to deal with the fallout from the current health crisis,
            and for some companies, there’s money to be made from default portfolios
                                                            TExT CHRIS GRAEME

B     etween 2008 and 2014 Portugal’s
      banks suffered a veritable rash of
Non-Performing Loans (NPLs).
                                               hard work achieved by the banks in
                                               recent years.
                                                   The ratings agency Moody’s forecasts
                                                                                             for the Portuguese economy as a whole,
                                                                                             which grew 2.2% (0.4 pp year-on-year),
                                                                                             the banking system showed considerable
    This had been mainly due to poor           that bank NPLs will increase by around        improvement in terms of efficiency,
supervision and governance, aggressive         9% with the end of the moratorium, com-       liquidity, asset quality profitability and
lending and acquisition strategies, loose      pared to 5.5% in 2020 and the Bank of         solvency, and had been quite successful
credit underwriting policies, high expo-       Portugal concurs.                             in clearing around €20 billion in NPLs
sure to sectors that were most impacted            Nevertheless, Portugal’s banks have       off its balance sheets.
by the financial crisis (such as real estate   set aside a buffer of up to €2Bn to offset        According to the Portuguese Banking
and in Portugal over-leveraged tourism         the expected exposure. Caixa Geral de         Association (APB) solvency was strongly
resorts) and lax credit controls.              Depósitos alone has set aside €300            reinforced: CET1 reached 14.3% in 2019
    After some years of improvement, the       million to cover “credit default and other    (versus Core Tier 1 of 7.4% in 2010),
situation looks set to deteriorate again,      unexpected impairments” resulting from        liquidity (loan-to-deposit ratio of 87-1%
with the prolonged economic downturn           the pandemic.                                 versus 158.7% in June 2010; liquidity
pushing highly leveraged borrowers into            And just as well. In the first nine       coverage ratio at 218.5%; although still
financial difficulties and leading to a        months of last year, the net results of       low, profitability improved (RoE reached
large number of defaults.                      Portugal’s banks plummeted 65% to             4.9%); non-performing loans had an
    Increased regulatory requirements for      €588 million like-for-like on 2019 be-        impressive downwards development in
NPL management (including the Euro-            cause of the pandemic and the money set       Portugal, falling by €33.3 billion since
pean Central Bank (ECB) Asset Quality          side for impairments.                         the maximum level of €50 billion in
Reviews, harmonisation of NPL classi-              The Association of Portuguese Banks       June 2016.
fication and disclosures, and the intro-       (APB) in its summary for Q4, 2020 states
duction of specific NPL codes and              that the total offset for eventual impair-
                                               ments stood at €2.05Bn, which corres-
                                                                                             AIMING FOR A SOFT LANDING
directives, have also contributed to the                                                         The president of the Portuguese
increase in the overall NPL pool in            ponds to an increase of 66%. In this          Banking Association, Fernando Faria de
Europe as a whole.                             context, the profitability of the banks has   Oliveira, says that the impacts of the
    And with the end of moratoria in           again suffered a setback with profitability   recession on the banking sector, its profi-
Portugal from September this year (the         ratios of around 1.7% when for the same       tability, and in terms of an increase in
government is discussing extending it          period in 2019 it was 6.2%. The ratio for     loan defaults and therefore NPLs/NPEs
with banks for some cases until 2022),         covering NPLs was boosted to 55.9%. In        (Non-Performing Exposures) is inevitable
the Portuguese banking sector is likely to     2019 it stood at 51.5%.                       and will only be fully felt when the mora-
suffer a rash of credit defaults and bank-         The asset quality of Portuguese banks     toria, granted in line with the guidelines
ruptcies, as loans and interest once again     has improved significantly over the past      set out by the European Banking Author-
have to be paid, undoing some of the           4 years. As of June 2019, a bumper year       ity (EBA) and viewed by it as a tool to

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NPLS FUNDS BRANDS PRIME YIELD WEDDINGS - PORTUGAL ON THE MOVE
Essential Assets                                                                                                                                                                                                          Essential Assets

avoid cash-flow problems and not insol-         the General Managing Director of the         cream in Portuguese) from Novo Banco.         further €6.9Bn of national NPL stock
vencies, finally end.                           company that has offices/representations     Presumably, the ‘cream’ was less than         coming on line," says Prime Yield’s
    It is why the Portuguese banking            in Lisbon, Madrid, São Paulo, Maputo,        fresh.                                        Francisco Virgolino. "To get some idea,
sector has always argued that the ending        Luanda, Cape Verde and Athens.                    This time, again, the fund involved      that amount corresponds to more than
of the moratoria should be done in a                Despite the fall, investor interest in   was Davidson Kempner and the portfolio,       half of the current stock of NPLs in the
“planned and phased manner” to ensure           this type of asset has remained, however,    called ‘Project Ellis’ was for sale at €170   system. However, this impact will only be
a “soft landing” and avoid a “cliff-edge”       and the sale of NPL portfolios is            million, while a second portfolio, ‘Project   visible by the end of the year, and espe-
occurrence resulting from companies             expected to step up in the first half of     Webb’ was sold to the fund Arrow for          cially in 2022."
which, despite being viable, might not,         this year.                                   €450 million.
by the end of the moratoria, be in a                “Since January, the sector has already        Francisco Virgolino, Head and Part-
                                                seen portfolio deals worth €700 million,
                                                                                                                                           UNDER PRESSURE
condition to generate enough cash-flow                                                       ner of NPL&REO Portugal at Prime                   The Portuguese banking sector will
to meet their loan obligations.                 while another €1.2 billion is already in     Yield says: “Naturally, the pandemic          continue to feel under strong pressure in
    “In Portugal, despite the banks having      the pipeline, including ones that are        has delayed or even required the restruc-     2021. Despite the expected economic
increased cash provisions to offset credit      already being negotiated or are already on   turing of various NPL sale processes          recovery, whenever it comes, the “burden
defaults risks, it is difficult to calculate    the market,” says Rego.                      in 2020.”                                     of non-performing loans will weigh
the potentially disruptive effects of the           For example, Novo Banco announced             Despite a slowdown being expected        heavily on its financial institutions this
withdrawal of the moratoria, how the            in March that it had signed a purchasing     last year in the market, in the region of -   year,” according to the Canadian rating
quality of assets will evolve, and the          and sale contract with Burlington Loan       25% to around €6,000, 2020 was a rough        agency DBRS.
extent of losses,” says Faria de Oliveira.      Management DAC, a company linked to          year for the sector with less than €1              “Banks in Portugal continued to re-
    “Those banks with larger capital            and advised by Davidson Kempner Euro-        billion transacted.                           duce NPLs by €9 million in 2020, how-
ratios and less ratios of NPLs will, natu-      pean Partners LLP based in Ireland, for           “The market was almost at a standstill   ever, Portugal’s banks still hold high levels
rally, be in a better state to face the fall-   a portfolio of NPLs and assets with a        until September when we noticed some          of NPLs and have high NPL ratios rela-
out from the crisis while planning and          nominal value of €216.3 million in           renewed activity and various deals began      tive to other European banks and above
monetary, fiscal, prudential and recovery       December 2020.                               to be closed towards the end of the year,”    the average of our sample," DBRS states.
support mechanisms are all determining              According to the bank owned by US        adds Virgolino.                                    “Some €46 billion in loans are frozen
factors in dealing with the crisis and off-     vulture fund Lone Star and managed by                                                      due to the moratoria regime (EBA) and
setting its effects on the Portuguese           António Ramalho, this operation should       THE OUTLOOK FOR 2021                          there are many concerns about how
banking sector,” adds Portugal’s bank           have a direct (and positive) impact on           The Managing Director and Head            much of this volume can turn into NPLs.
association chief.                              the results and capital of the institution   of Portfolio Valuation at Prime Yield         The real impact will only become visible
                                                this year.                                   (Gloval), Nelson Rego, thinks that 2021       from Q4 2021, but we think that 15% of
BETTER PREPARED                                     Last year, Novo Banco had other          should be a dynamic year.                     current loans in moratoria could become
    Paulo Macedo, the CEO of state-run          portfolio sale processes underway,               “On the one hand, business from           NPLs,” says Rego.
bank Caixa Geral de Depósitos, which is         namely ‘Project Carter’ comprising           2020 coming through is progressing at a            “This would mean another €6.9
preparing the sale of €450 million in           12,000 loans that had been sold to the       healthy rate, with close to €2 billion        billion entering the stock, which then
NPLs, says that Portugal’s banking              CRC fund in a consortium with Arrow.         worth of portfolios on the market from        would go up to over €20.0 billion, bring-
system is much better prepared and                  This involved a portfolio of NPLs        amongst operations that have already          ing “fresh” portfolios to the market. So,
capitalised to overcome the current crisis      with a price tag of €79 million, but         been achieved, and others that have been      even though there is all this uncertainty
and have an active role in assisting the        which ended up being sold for €37            either identified or are currently under-     around when the moratoria will end, one
country’s economic recovery.                    million. The bank said at the time that      way," Rego says.                              thing is certain: the NPL stock will grow
    The sale of NPL portfolios in Portu-        the deal had been “marginally positive”          “On the other, apart from the growing     in Portugal over the next 18 months, as
gal was down by 87.5% to €1 billion in          and had a “direct impact” on its capital.    interest from investors in this segment,      well as the potential for deals. And
2020, according to the real estate evalua-          And in February this year, bank BPI      the offer of NPL portfolios should grow       investors are keeping track of events to
tion and asset advisory consultant Prime        sold an NPL portfolio for €300 million       considerably this year,” he adds              find out where the best opportunities will
Yield’s latest market study ‘Keep an Eye        to the European-wide Luxembourg based            Rego also points out that with the end    lie,” concludes Nelson Rego, Managing
on the NPL & REO Markets’ (Real                 fund LX Partners (LXP), an entity that       of the moratoria in September, an ava-        Director and Head of Portfolio Valuation
Estate Owned).                                  describes itself as “a principal investor    lanche of credit defaults is expected,        of Prime Yield.
    “Activity in Portugal represented a no-     whose mission is to provide its partners     while the pressure will be kept up on              One thing is for sure, whenever the
table fall (87.5%) on the volume of             with exposure to opportunities at arm’s      banks to deleverage their stagnant and        moratoria finally come to an end, a large
around €8 billion transacted in 2019, as        length, with preferred terms”.               underperforming assets, so new and very       proportion of borrowers, both companies
a result of a direct impact of the pan-             Millennium bcp, another bank with a      interesting operations in market offer        and families and individuals, will resume
demic which froze operations and redi-          large presence in Portugal, was busy last    should appear.                                payments on loans and interest, but the
rected focus on the financial system and        year preparing to sell a portfolio of NPLs       “According to the Prime Yield fore-       capacity of those borrowers to make
government’s extraordinary financial            to the same fund that had purchased the      cast undertaken for the study, if 15% of      payments will depend on the economic
support for the Portuguese economy              rather curiously named portfolio for         the amount subject to moratoria ends up       shock experienced in Portugal later this
through moratoria,” says Nelson Rego,           distressed assets ‘Nata 2’ (‘Nata’ means     as Non-Performing Loans, that means a         year and into 2022. 쐽

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NPLS FUNDS BRANDS PRIME YIELD WEDDINGS - PORTUGAL ON THE MOVE
Essential Recovery                                                                                                                                                                                                                                         Essential Recovery

     Portugal’s presidency                                                                                                                   in practice would considerably reduce           Portugal has been ranked the third most            The focus is on developing the infra-

  focuses on Europe’s recovery                                                                                                               the firing range of that ‘bazooka’.
                                                                                                                                                 Reducing the industry’s carbon foot-
                                                                                                                                             print is one big focus for the RRF for
                                                                                                                                             2021-2026 in order to align Portugal’s
                                                                                                                                                                                             positive contributor.
                                                                                                                                                                                                 And a report by the BBC found that
                                                                                                                                                                                             Portugal was an early leader in investing
                                                                                                                                                                                             in a full network of charging stations for
                                                                                                                                                                                                                                            structure needed for the next generation
                                                                                                                                                                                                                                            of tech start-ups, as well as growing
                                                                                                                                                                                                                                            the right skills base and improving
                                                                                                                                                                                                                                            cybersecurity.
                                                                                                                                             economy with climate and green targets          electric cars and that it has incentivised         The initiative, spawned in 2018, is
  In January 2021, Portugal took over the rotating presidency of the Council of the EU with                                                  set out in the European Ecological Pact.        citizens to install solar power and renew-     hoped to have a tangible impact on eco-
    the motto ‘Time to Deliver: a fair, green and digital recovery’. Portugal is, in fact, more                                                  These European funds are earmarked          able energy with lower rates and the           nomic growth, education, and innovation
      able, prepared and willing to use its €12.9Bn share of the EU’s €672.5Bn Recovery                                                      for entrepreneurs and business owners           opportunity to sell energy back to the grid.   in Portugal.
                                                                                                                                             who aim to make structural changes to               Portugal also intends to double its            Portugal has embarked on a National
              and Resilience Mechanism on greening and digitalising its economy                                                              their production processes, anti-climate        renewable energy production by 2030            Reforms Programme which puts digitali-
                                                             TExT CHRIS GRAEME                                                               change measures, low carbon processes,          mainly through solar energy, under             sation, IoT (Internet of Things), mobility
                                                                                                                                             electrification of industrial processes that    Portugal’s National Energy and Climate         and technology startups at its core.
                                                                                                                                             are powered by hydrogen and renewable           Plan 2030.
                                                                                              provide Portugal with a significant oppor-     gases, and adopting energy-saving measu-            In fact, Portugal’s dependence on coal,    TRANSPORT AND MOBILITY
                                                                                              tunity to address the growth challenge         res in production processes which use           gas and oil has fallen considerably over the       In terms of mobility, Portugal has also
                                                                                              that it faces," says Sarah Carlson, senior     alternative energy sources including wind,      past decades, and in 2018 actually mana-       placed transport policy, particularly air
                                                                                              vice president for sovereign risk at ratings   solar and biomass.                              ged to power the country for three days on     and rail transport, near the top of its
                                                                                              agency Moody's.                                    According to the Road to Carbon             the trot from renewables alone.                EU presidency agenda, both nationally
                                                                                                  The analyst also points out that Por-      Neutrality 2050 (Roteiro para a Neutra-                                                        and in Europe.
                                                                                              tugal is one of the larger recipients of the   lidade Carbónica), industrial emissions         GOING DIGITAL                                      On the back of European Year of Rail
                                                                                              EU Recovery and Resilience funds in            represent around one-fifth of emissions             The Portuguese government says it          Transport in 2021 and as head of the
                                                                                              nominal terms, standing to net €13.2Bn.        in Portugal, of which 62% result from           also will use EU funds to continue digi-       EU’s Transport Council, Portugal aims to
                                                                                              Whereas some larger countries are recei-       burning fossil fuels and 38% from indus-        talising its administrative systems in the     contribute to the rapid recovery of the
                                                                                              ving more in nominal terms, in terms of        trial processes. This is particularly true of   public sector while offering incentives to     transport sector by ensuring operational
                                                                                              a percentage of GDP, Portugal is a very        the cement, mortar, glass and ceramics          companies to digitise their processes.         capacity in different modes and the flow
                                                                                              important recipient of these funds which       industries as well as chemical and paper            In this, it has already made a good        of people and goods in the Union.
                                                                                              will, says the Moody’s analyst, help “ramp     industries.                                     start, first by netting the world’s largest        It will also lead and accompany the
                                                                                              up the country’s green and digital transi-         Nevertheless, Portugal is frequently        tech and startups fair Web Summit              preparation of an EU Contingency Plan
                                                                                              tions” (The EC wants 37% of these funds        touted as one of the greenest countries         which moved from Dublin to Lisbon in           to deal with pandemics and other disrup-
                                                                                              to be used for ‘greening’ the economy).        in Europe and is often singled out for its      2016 which is now its permanent home,          tive crises, and pave the way for a more
                                                                                                  “Portugal is a great example of an EU      positive ecological contribution with over      for the time being, anyway.                    ecological, efficient and resilient trans-
                                                                                              country with a backlog of public invest-       50% of national energy consumption                  In 2020 Portugal launched its Natio-       port sector in Europe.
                                                                                              ment projects and has a very good track        coming from green sources (wind and             nal Digital Action Plan which lays down            In aviation, the Single European Sky
                                                                                              record of being able to absorb EU funds,       hydroelectric 46%, biomass 5% and               the actions the country will take in lead-     project initiative aims to increase the

I n February the European Commission
  welcomed the European Parliament’s
vote confirming the political agreement
                                                   Portugal’s three main priorities for its
                                               presidency are: promoting a European
                                               economic recovery, the green and digital
                                                                                              which is not necessarily the case in all
                                                                                              countries,” says Carlson, giving Spain and
                                                                                              Italy as examples.
                                                                                                                                             solar 1.5%).
                                                                                                                                                 Wind power has been a particular
                                                                                                                                             winner with wind capacity and genera-
                                                                                                                                                                                             ing the transition.
                                                                                                                                                                                                 The fourth pillar of the Portuguese
                                                                                                                                                                                             Presidency focuses on the Digital Servi-
                                                                                                                                                                                                                                            efficiency of air traffic management and
                                                                                                                                                                                                                                            air navigation services by reducing the
                                                                                                                                                                                                                                            fragmentation of European airspace. By
reached on the Recovery and Resilience         transition of Europe’s economy, the                Portugal has €9 billion to use bet-        tion growing rapidly in Portugal.               ces Act, which the European Commis-            its nature, this ongoing initiative is pan-
Facility (RRF) of December 2020. It            implementation of the European Pillar of       ween this year and 2022 with another               Wind power adoption in Portugal             sion adopted just before the end of 2020.      European and open to neighbouring
marked an important step towards mak-          Social Rights, and strengthening the           €3.9 billion defined in June 2022 depen-       began in the early 2000s, incentivised by           “This has been a long-term political       countries.
ing €672.5Bn in loans and grants avail-        strategic trade autonomy of a Europe           ding on the evolution of its GDP over the      a continuous feed-in tariff policy mecha-       goal for Portugal for some time and we             Portugal already has one of the most
able to Member States to support reforms       open to the world. However, it is the first    next two years.                                nism, coupled with public tenders for           have legislative files of enormous impor-      advanced and modern motorway sys-
and investments of which Portugal will         that is grabbing the attention of headlines        Last year, when Portugal’s prime mi-       connection licenses in 2001, 2002, and          tance to deal with during our presidency,”     tems in Europe, and although the Com-
benefit from nearly €13Bn.                     worldwide and this is not surprising given     nister António Costa made his famous           2005 and beyond. These policies led to          says Ricardo Castanheira, digital coun-        mission’s ongoing strategy for intelligent
    The RRF is the key instrument at the       the circumstances of a Western Euro-           ‘bazooka’ remark to describe EU emer-          enormous success in terms of having a           sellor coordinator at the Permanent Rep-       and sustainable mobility through digita-
heart of NextGenerationEU, the EU’s            pean Economy damaged by the ravages            gency funds to support Europe’s recovery,      large share of renewables providing elec-       resentation of Portugal to the European        lisation to create safer and greener
plan for emerging stronger from the            of a largely invisible enemy - Covid-19.       the amounts to which he was referring          tricity services: wind alone accounts           Union (REPER).                                 highways is still part of the work of Por-
Covid-19 pandemic.                                                                            are a small parcel of the total amount (an     today for around 23.5% of electricity de-           The Portuguese government also             tugal's presidency, the Covid-19 pan-
    Over the next six months, Portugal         GOING GREENING                                 estimated 22%). He also said at the time       mand in Portugal.                               signed a memorandum of understanding           demic has derailed plans and forced a
will lead work at all levels of the Council,      “The next generation of EU recovery         that the government did not intend, for            According to the Good Country               (MoU) with US multinational Cisco              temporary re-focus on combating its
building co-operation between EU mem-          funds — €15.3Bn in grants, including           the time being, to use the part which          Index, which aims to measure the impact         to drive a programme of country-wide           immediate negative effects on the trans-
ber states.                                    €13.2Bn between now and 2023 — will            constitutes the loan from the RRF, which       a single country has on the wider world,        digitalisation.                                port sector. 쐽

                                                           www.essential-business.pt 14                                                                                                                  www.essential-business.pt 15
NPLS FUNDS BRANDS PRIME YIELD WEDDINGS - PORTUGAL ON THE MOVE
Essential Property                                                                                                                                                                                                                                  Essential Property

                                                                                                                                       is becoming an emerging asset class. At      tive profitability. At the outset, someone
                                                                                                                                       MVGM International, we view this             who runs a business can conclude that if             “ACCORDING TO SEVERAL
                                                                                                                                       decade as a key moment to revive and         everything goes well, local accommoda-                   STUDIES ABOUT REAL
                                                                                                                                       professionalise the residential market in    tion is more profitable than a medium to
                                                                                                                                       Portugal. Until now, investors have          long-length lease. However, this profi-
                                                                                                                                                                                                                                            ESTATE IN PORTUGAL,
                                                                                                                                       shown a preference for Built to Sell         tability is only apparent. Local accommo-                  CONSTRUCTION OF
                                                                                                                                       projects, but we believe the market is at    dation has a lot more variables which can             RESIDENTIAL BUILDINGS
                                                                                                                                       a turning point where new enterprises        influence income: occupation, touristic                FOR LEASE PROMISES IS
                                                                                                                                       will be envisioned and built specifically    flow, weather, and the popularity of the
                                                                                                                                       for the leasing market, inherently enhan-    destination. Also due to the pandemic,               BECOMING AN EMERGING
                                                                                                                                       cing the role of the professional property   some investors turned from short to                            ASSET CLASS.”
                                                                                                                                       manager.                                     medium rentals – 2 weeks to a month.
                                                                                                                                           Market tendencies naturally depend       The main problem with these medium-
                                                                                                                                       on the government, the profile of the        term businesses is that utilities are
                                                                                                                                       investor and tax issues. Decisions aren’t    included. After you factor in water,
                                                                                                                                       obvious, so it’s becoming increasingly       electricity, cleaning, internet and other
                                                                                                                                       important – and profitable – to invest in    costs, your outcome will not be as
                                                                                                                                       real estate. Rather than immediately sell-   profitable as you anticipated. Basically,
                                                                                                                                       ing, owners are rethinking their invest-     you’ll have the costs of the short term but
                                                                                                                                       ments for the long run, instead of           the conditions of the long run, which will
                                                                                                                                       thinking about immediate profit.             be harmful to your investment.
                                                                                                                                           Even though we’re going to enter an           In our property management, we seek        market trends and their effects; possible

 Rent with the help of experts                                                                                                         economic crisis, people will always need
                                                                                                                                       somewhere to live. Keeping this in mind,
                                                                                                                                       those privileged enough to have funds to
                                                                                                                                       invest should really consider doing it.
                                                                                                                                                                                    to give our clients all the economic, social
                                                                                                                                                                                    and health context they need to make
                                                                                                                                                                                    informed decisions. We create a long-
                                                                                                                                                                                    term relationship of trust: we know they
                                                                                                                                                                                                                                    threats to the profitability of the lease,
                                                                                                                                                                                                                                    and all variables that influence it, includ-
                                                                                                                                                                                                                                    ing government decisions.
                                                                                                                                                                                                                                         The reality is that most people who

 a pandemic-proof investment                                                                                                           But, why rent and not sell? And, more
                                                                                                                                       specifically, why lease and not turn my
                                                                                                                                       property into a tourist accommodation?
                                                                                                                                                                                    treat our house well, we know they will
                                                                                                                                                                                    pay rent on time and we know what to
                                                                                                                                                                                    expect from that relationship. At the end
                                                                                                                                                                                                                                    own properties also have their daytime
                                                                                                                                                                                                                                    jobs and aren’t available for their tenants
                                                                                                                                                                                                                                    24/7. Above all, having this professional
                                                                                                                                           As stated above, an investor can Build   of the day, people don’t really need to go      assistance means knowing that the pro-
      Miguel Kreiseler, Managing Director of MVGM Portugal, explains why professional                                                  to Sell and then pursue another project      on holiday, but they do need somewhere          perty is being taken care of, no matter
     property management is important for property investors even in a pandemic, freeing                                               or can Build to Rent and convert that        to live.                                        where you are and what you’re doing. It’s
                                                                                                                                       project into a renting asset for the long         This is where it gets tricky. So, I have   having a safety net, which keeps the
           their time to focus on other professional activities or real estate projects                                                run. At MVGM we deal mainly with             a property asset and made the adminis-          owner up to date with everything they
                                                      OPINION MIGUEL KREISELER                                                         investors who buy a property to monetise.    trative decision not to sell it, and to lease   need to know to have the most successful
                                                                                                                                       When they decide to do so, they also         rather than turning it into a short-term        outcome.
                                                                                                                                       have to pick whether they want to put it     rental. But how do I decide everything               Of course, the quick-fix solution

M       ore than ever, people are begin-
        ning to realise the importance of
having someone specialised in their area
                                            today. Take the example of health: for
                                            minor issues, we have a tendency to self-
                                            medicate (most of the time wrongly), but
                                                                                         money in our company, the teacher who
                                                                                         helps our children learn to read, the
                                                                                         cardiologist who assures everything is all
                                                                                                                                       in the short, medium or long term mar-
                                                                                                                                       ket. This decision is all about weighing
                                                                                                                                       potential risks and rewards and being
                                                                                                                                                                                    else? This is where professional assis-
                                                                                                                                                                                    tance becomes decisive.
                                                                                                                                                                                         For the property’s owner, this profes-
                                                                                                                                                                                                                                    exists. But this isn’t how markets work,
                                                                                                                                                                                                                                    and it surely isn’t how we operate at
                                                                                                                                                                                                                                    MVGM. As H. L. Mencken said, “For
of expertise by their side. The global      as soon as it gets scary, we seek profes-    right with our heart… and it’s no diffe-      able to see beyond the one-year time         sional assistance means having someone          every complex problem there is an
pandemic we are living in is teaching us    sional guidance and consult with a           rent in real estate. There are many           frame. In ten years, which decision          who guides and advises them at every            answer that is clear, simple, and wrong”.
that being surrounded by experts leads to   doctor. If we do that with our bodies, why   branches in our sector but I would like to    would I regret?                              step of the way. The list of examples of        It is our duty as specialists to be available
a proper and more strategic response to     wouldn’t we do that with everything else     focus on a particular one: professional           Due to the Covid-19 crisis, local        advice given would be endless, but it           to help. As managers of commercial
disruptive environments, which seem to      in our lives?                                property management.                          accommodation is facing revenue losses       can include: not to overprice or under-         estate, we bring experience, technology
be growingly recurrent in our lives.            We face this reality every day: the          According to several studies about        superior to 75% in the second trimester      price; what to offer for free, and what         and know-how of managing complex
    The reality of the ‘handyman’ who can   driver of the subway we catch to work,       real estate in Portugal, the construction     of 2020. This confirms the difference        to charge extra; when and how to charge         businesses, so imagine what we can do to
do everything is perceived differently      the accountant who takes care of the         of residential buildings for lease promises   between apparent profitability and effec-    the monthly fee; how to act in a crisis;        help owners with their houses. 쐽

                                                        www.essential-business.pt 16                                                                                                             www.essential-business.pt 17
NPLS FUNDS BRANDS PRIME YIELD WEDDINGS - PORTUGAL ON THE MOVE
Essential Events

                   Rock in Rio
    the music festival
   that unites different
     generations and
    prominent brands
     Rock in Rio Lisboa is one of the largest live outdoor
     events in Portugal with a truly international reach,
   one which gives its stars a chance to shine and sponsors
   unrivalled exposure. Although it has now been cancelled
      this year, President Roberta Medina explains the
            importance of the event for big brands
                                       TExT CHRIS GRAEME

R     ock in Rio is today probably one of
      the world's most famous rock-pop
festivals. When the average person thinks
                                                      Gallagher, Duran Duran, A-HA and Ivete
                                                      Sangalo (Brazil), David Carreira and
                                                      Xutos & Pontapés (Portugal). However, it
of music festivals, only four instantly               was not to be.
spring to mind. One, Woodstock, hap-                      “The decision was taken to sadly can-
pened in the late 1960s; two others -                 cel the 9th edition in June this year and
Coachella Valley in the US and Glaston-               carry it over to next year,” admits Roberta
bury in the UK - are also household                   Medina adding “the event as we know
names. Then, there is Rock in Rio, which              and love it only makes sense with thou-
because of its international reach, is bigger         sands of people of all ages coming to-
than any other in the western hemisphere.             gether to enjoy the music, the excitement
    This feat is mainly because of the                and the atmosphere that only a live event
festival’s recurring nature. The music                like Rock in Rio can provide.”
festival may have originated in Rio de                    Although Brazilian entrepreneur and
Janeiro, Brazil, but later branched into              advertiser Roberto Medina was responsi-
other cities such as Lisbon, Madrid and               ble for the inception and organisation of
Las Vegas.                                            the festival, as well as moving the 2004
    Eight editions of the festival have               edition to Lisbon, while controversially
been held in Rio de Janeiro (1985, 1991,              keeping the brand ‘Rock in Rio,’ today his
2001, 2011, 2013, 2015, 2017 and                      daughter Roberta Medina has taken on
2019), eight in Lisbon (2004, 2006,                   the mantle of organising the festival,
2008, 2010, 2012, 2014, 2016 and                      which in 2011 returned to its original lo-
2018), three in Madrid (2008, 2010 and                cation in Rio de Janeiro, where the story
2012) and one in Las Vegas, in 2015.                  all began back in 1985.
    Despite COVID-19, the organisers                      Rock in Rio drew in 1.5 million peo-
had been planning for this year’s event,              ple at its first event, with 700,000 attend-
from 19-27 June, to go ahead. It had an               ing the second and fourth editions, about
impressive lineup including world-class               1.2 million attending the third festival,
acts Foo Fighters, Back Eyed Peas, Liam               and about 350,000 people attending each

                                   www.essential-business.pt 19
Essential Events                                                                                                                                                                                                                                  Essential Events

                                                                                                                                             BRAND COMMUNICATION                          A MONEY-SPINNER FOR
                                                                                                                                                 The Rock in Rio organisers work a        THE HOST CITY
                                                                                                                                             year in advance to communicate and                Roberta Medina admits that from an
                                                                                                                                             market their events.                         organisational point of view, Lisbon tends
                                                                                                                                                 “We understood that a big brand will     to work better than Rio, although the last
                                                                                                                                             not invest US$20 million in one edition      edition in Brazil generated an impressive
                                                                                                                                             to reach their market audience for 10        US$180 million (1bn reais).
                                                                                                                                             days," Medina points out.                         When Rock in Rio arrives in a coun-
                                                                                                                                                 “We realised that we would have to       try, the first step is to get the city hall on
                                                                                                                                             turn Rock in Rio into a communication        board and the support of all the public
                                                                                                                                             campaign for the brands where they           entities for the 10-day private event,
                                                                                                                                             could talk about Rock in Rio while com-      which has a huge economic impact on
                                                                                                                                             municating their brands, in the same way     the city involved.
                                                                                                                                             that brands need to communicate at                And while the event is private and
                                                                                                                                             Christmas or Easter."                        involves no public funds, that coopera-
                                                                                                                                                 So, the organisers came up with a        tion with the municipal authorities in
                                                                                                                                             one-year communication plan, generat-        terms of licensing a venue, the police
                                                                                                                                             ing news and being a communication           and emergency services and traffic con-
                                                                                                                                             platform where the brand sponsors could      trol, is vital.
                                                                                                                                             advertise their brands.                           “We cannot move 100,000 people to
                                                                                                                                                 In Brazil, the event attracts over 80    a venue and stop the normal flow of the
                                                                                                                                             brands to the venue while in Portugal        city and become a problem,” she stresses,
                                                                                                                                             there are around 40 brands involved.         emphasising that everything has to work            “ROCK IN RIO DOESN’T
                                                                                                                                                 “In our communications campaigns,        like clockwork. This means a high level          CHOOSE THE SPONSORS,
                                                                                                                                             we focused on giving voice to our            of pre-planning and organisation.
                                                                                                                                             brands," she explains. "That is the only          “At every edition, the organisation
                                                                                                                                                                                                                                            RATHER IT GOES TO THE
                                                                                                                                             way, in the countries in which we ope-       works with around 50 public service                    MARKET AND THE
                                                                                                                                             rate, that we can invest much more than      entities to guarantee that everything                SPONSORS CHOOSE
                                                                                                                                             at a traditional festival because we         works perfectly when the event is taking                     THE EVENT.
                                                                                                                                             constructed the festival with the brands."   place,” says Roberta Medina.

of the first three Lisbon festivals. And it     rock or alternative music. Instead, this      kind of lineup we provide, as the best
has grown ever since, Roberta Medina            event is global and has an audience that      sound quality, world-class infrastructures
told members of the Harvard Club of             ranges from 15-50.                            in terms of dressing rooms, restrooms,
Portugal and Essential Business partner             “With Rock in Rio you’ll find MBB,        lounges, restaurants, food service (with-
American Club of Lisbon, in February.           Samba, Pop, Rock and Roll and Heavy           out the long queues), not to mention a
                                                Metal because we understood that we           high investment in scenography, which
A FAMILY AFFAIR                                 wanted to reach a large number of peo-        all translates into conjuring a different
    It started in Brazil in 1985, but the       ple,” says the entrepreneur, whose mater-     world,” says Roberta Medina.
birth of the concept was beset with             nal ancestors hailed from Porto.                   “You don’t see another festival where
teething problems due to disagreements              “The main motivation initially was to     you can see families going to experience
with the Rio de Janeiro City Council,           promote Rio de Janeiro abroad and give        it together with a mainstream lineup that
which dismantled the City of Rock over          a voice to a whole generation that was        reaches so many people,” she adds.
public control concerns.                        looking for freedom after the military             And this family and friendly atmos-
    This led to the second edition being        regime. The idea was that it is possible to   phere foster a generally peaceful festival.
held in Rio de Janeiro’s Maracanã               join different people from different back-    In Brazil’s rock city, which has seven
Stadium in 1991, which went against the         grounds, social and political classes,        days of events, attracting 100,000 peo-
event’s philosophy of not just being about      races and genders in peace and harmony,       ple, and running from 2pm to 4am,
concerts, but a complete family expe-           and music was the instrument to bring         it works almost perfectly. There are
rience in which people spend time               people together,” she explains.               no fights.
together and have fun.                              “When thinking about Rock in Rio,              “If it is possible to bring people from
    Roberta Medina says that Rock in Rio        we don’t just think about putting on great    different backgrounds and beliefs
is different from traditional rock festivals,   concerts, but about providing a special       together, in harmony in Rio, then it is
which lack infrastructure, are mainly for       moment for a big audience of all age          possible anywhere. It’s not for music, it’s
young people aged 18-30 and focus on            groups. That has as much to do with the       with music,” Medina stresses.

                                                            www.essential-business.pt 20                                                                                                               www.essential-business.pt 21
Essential Events                                                                                                                                                                                                                                           Essential Events

                                                                                                                                             days in Lisbon, but 5.8 million viewers in    vehicle to bring five sub-brands together
                                                                                                                                             Portugal followed the event live on TV,       for the first time to launch the Millen-         “YOU DON’T SEE ANOTHER
                                                                                                                                             radio and social media. That explains why     nium brand. The event was a big success          FESTIVAL WHERE YOU CAN
                                                                                                                                             the organisers see every relevant commu-      for the bank proving that Rock in Rio is            SEE FAMILIES GOING TO
                                                                                                                                             nication channel as a partner together        an effective platform for brands to reach
                                                                                                                                             with the brands which invest in those         their consumers.                                  EXPERIENCE IT TOGETHER
                                                                                                                                             media channels.                                                                                     WITH A MAINSTREAM
                                                                                                                                                  “We identify the media platforms and     HEALTH AND PLANNING                                  LINEUP THAT REACHES
                                                                                                                                             look at the kind of audience they have            One of the Rock in Rio (Lisbon and                   SO MANY PEOPLE.”
                                                                                                                                             and the people who identify with it. We       Madrid) team members who has had the
                                                                                                                                             study the platform’s reach and see if it      longest association with the festival is
                                                                                                                                             will fit with our audiences,” says Medina.    Ricardo Mexia, who has been advising
                                                                                                                                                  Medina stresses that Rock-in-Rio         the organisers on public health issues
                                                                                                                                             doesn’t choose the sponsors, but it goes      since 2006.
                                                                                                                                             to the market and the sponsors choose             Mexia, who is a doctor specialising in
                                                                                                                                             the event. “Usually they choose us be-        public health at the Department of Epi-
                                                                                                                                             cause they see that the Rock in Rio brand     demiology at the prestigious Ricardo
                                                                                                                                             has the same, or similar values and qua-      Jorge Institute says that they try to ensure
                                                                                                                                             lities to their brands, which can reinforce   that if there are any health requirements
                                                                                                                                             their brand products.”                        they “provide it for the organisation, both
                                                                                                                                                  And the sponsors are impressive          in terms of the audience and the acts.”
                                                                                                                                             household names in Portugal and some              “I also work in other mass gatherings.
                                                                                                                                             big international brands such as oil and      Rock in Rio is easily the most well-orga-
                                                                                                                                             gas company Galp, beer brand Super            nised event of its kind, and it’s been chal-
                                                                                                                                             Bock, 7 Up, and Vodafone, not to men-         lenging to do things differently in other
                                                                                                                                             tion the institutional support of the         cities that host the festival like Madrid,
                                                                                                                                             Lisbon City Council.                          Las Vegas and Rio where requirements               “Crowds are not predictable, we have
                                                                                                                                                  “The brands want to be close to          and regulations may differ,” he says,          to know how to deal with many different
                                                                                                                                             young people. They want to show them          adding that trying to make everything go       situations and be creative, so if some-
                                                                                                                                             that they are innovative and creative. So     as planned is an interesting and challeng-     thing happens that is different to what
                                                                                                                                             we had brands that decided to be with         ing task.                                      we had imagined, we are ready to act,”
                                                                                                                                             Rock in Rio because they wanted to                Roberta Medina stresses that from an       she says.
                                                                                                                                             position themselves at the same level as      organisational point of view, the slogan is        “We can’t do dress rehearsals with
                                                                                                                                             the big brands,” continues Medina.            ‘Plan, Plan and Plan’ and that means           crowds. We have to be ready and pre-
                                                                                                                                                  Millennium bcp was the main spon-        having Plan A, Plan B and other backup         pared when the doors open to meet any
                                                                                                                                             sor for five editions of the festival in      plans to suit almost all eventualities if      eventuality," concludes Roberta Medina,
                                                                                                                                             Portugal. The bank used the festival as a     anything else fails.                           the Vice President of Rock in Rio. 쐽

    In Portugal, while exact numbers are       people to come to a country. In Rio, 60%       turns, while Rock in Rio invests €38
difficult to ascertain, each edition brings    of those who buy tickets for Rock in Rio       million in media to advertise the event
in around €70 million.                         come from other Brazilian federal states.      over the year.
    “Lisbon doesn’t have to invest any             “In Lisbon, we have around 20,000              “Of course, we sell tickets, but we are
money, we make it happen," she points          people that come from abroad to the            serving as a platform for our sponsors to
out. "There’s no public funding involved.      festival, while 15% come from Porto and        communicate. Everything we say, the
In addition to the visibility the city gets,   the North, which has a financial impact        images we use, all of this communication
we also bring in thousands of music            on hotels, restaurants and public trans-       has an impact on the final result of the
tourists."                                     port,” she says.                               event," Medina explains.
    For example, in Brazil, every edition                                                         She also highlights that TV is still a
employs 20-25,000 people, while Portu-         MEDIA PARTNERS                                 very important platform. In Portugal, the
gal employs around 8,000-10,000 people             Media Partners are vital for both the      broadcasting rights to transmit the event
who are working directly or indirectly on      success of the event and the brands in         live are awarded to the youth-orientated
the event before, during and immediately       order to reach a wide audience.                entertainment channel SIC Radical.
afterwards.                                        At the last event in Brazil in 2019, the       In fact, on those days the festival ran,
    Roberta Medina says the event has a        return from the media coverage and             SIC Radical netted the highest audience
huge impact in terms of tourism and the        involvement in the festival was around         figures in Portugal.
local economy. Entertainment and cul-          2.2bn reais. In Portugal there is around           At the last edition in 2019, the festi-
ture, she stresses, are things that move       €40 million in spontaneous media re-           val attracted 280,000 people over four

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Portuguese real estate funds                                                                      I  n 2019 Lisbon was considered the best
                                                                                                     city in Europe in which to invest in
                                                                                                  real estate. Last year it dropped down to
                                                                                                                                                 Iberian economy are not so favourable,
                                                                                                                                                 particularly because Lisbon and indeed
                                                                                                                                                 Portugal, like the other two cities in
                                                                                                                                                                                              ments in cities all over Europe, including
                                                                                                                                                                                              Lisbon and Porto.
                                                                                                                                                                                                  "Completing a transaction logistically
                                                                                                  10th place and this year is at 15th, accor-    Spain, are so dependant on tourism           is often a challenge, especially for inter-

A safe haven in volatile times                                                                    ding to a ranking compiled by PwC and
                                                                                                  the Urban Land Institute.
                                                                                                      This year Berlin, London and Paris are
                                                                                                  flavours of the year for real estate invest-
                                                                                                                                                 which was hit hard by the Covid-19 crisis.
                                                                                                                                                     “In our experience, every real estate
                                                                                                                                                 investment has dropped in every market
                                                                                                                                                 in Europe over the last months and for
                                                                                                                                                                                              national investors, Teams can’t get on
                                                                                                                                                                                              flights and see assets in person, when the
                                                                                                                                                                                              process of notarisation or arranging finan-
                                                                                                                                                                                              cing becomes more challenging."
                                                                                                  ment market players, such as funds and         obvious Covid-19 reasons," says Kirk             Lindstrom says that Round Hill Capi-
Real estate funds have always been seen as a safe haven in volatile times of crisis, especially   developers. Lisbon was not the only city       Lindstrom, Chief Investment Officer at       tal benefits from having local teams in
 when interest rates are at record lows. Although Lisbon has fallen from the top position of      to fall out of favour. The outlook for         Round Hill Capital, a vertically inte-       Portugal to continue its activities and
  ‘Best City in Europe in which to Invest’ in 1919, to 15th Position this year, international     southern European cities is down overall,      grated real estate investment, develop-      doesn’t face the same headwinds that
                                                                                                  with Madrid and Barcelona falling to 8th       ment and asset management firm which         others do, but doesn’t see the Iberian
                       investors are still in the game for the long haul                          and 13th place respectively, because           focuses on the real estate student accom-    market as different from the wider mar-
                                          TExT CHRIS GRAEME                                       the prospects for a rapid recovery for the     modation and multi-family housing seg-       ket in Europe.

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Essential Funds                                                                                                                                                                                                                                           Essential Funds

                                                                                             prime crisis which started in the United
                                                                                             States in 2007 forced a reset on the eco-                      “WE ARE MAINTAINING OUR ACTIVITIES IN THE
                                                                                             nomy, levelling down local economies.                       PORTUGUESE AND SPANISH MARKETS WHICH WE
                                                                                                 Miranda Domingos believes that the                FIND QUITE ATTRACTIVE AND WE DON’T SEE A CHANGE
                                                                                             recovery from this new starting point
                                                                                             enhanced creativity. New policies and
                                                                                                                                                        IN RISK STATUS REGARDING OUR ASSET CLASSES.”
                                                                                             programs were put in place, promoting                         KIRK LINDSTROM, CHIEF INVESTMENT OFFICER
                                                                                             business development, driving exports                                            AT ROUND HILL CAPITAL.
                                                                                             and fuelling the tourism sector.
                                                                                                 “Portugal was able to attract foreign
                                                                                             investment, and as tourism flourished
                                                                                             Lisbon became the “new-kid-on-block”          funds are collective investment institu-     This fall was mostly down to the winding
                                                                                             followed by Porto in Europe," Miranda         tions whose sole objective is to invest i-   up of four funds that year. Nevertheless,
                                                                                             Domingos said.                                nvestor capital and work from the            the amount of property under manage-
                                                                                                 "The seed sprouted, and between           principle of spreading risk.                 ment increased by 1.5% in this category
                                                                                             2017 to 2019 everyone was reaping the                                                      and represents over half of the total
                                                                                             dividends from Portugal’s tourism boom,       FUNDS IN 2020                                national real estate investment fund as-
                                                                                             the rise in technology startups spurred by        According to Portuguese online fund      sets under management.
                                                                                             Web Summit which moved from Dublin            analysts Funds People, Portugal's real           By the end of last year, Interfundos,
                                                                                             to Lisbon in 2016 and from overseas           estate investment funds market grew in       Square Asset Management, and Caixa
                                                                                             relocators and property investors taking      2020 in terms of the value of the assets     Gestão de Ativos held the largest share of
                                                                                             advantage of the Non-Habitual Residents       under management, with a growth of           real estate funds in the Portuguese mar-
                                                                                             tax regime and Portugal’s successful          2.2% since the start of that year.           ket — 12.6%, 11.4% and 9.2% respec-
                                                                                             Authorisation for Residency through               That meant that the value of real        tively, with European Union countries          billion, while FUNGEPIs fell 1.1% to
                                                                                             Investment program (ARI), commonly            estate investment funds under manage-        continuing to represent virtually all of the   €417 million. Again, Interfundos (12.2%),
                                                                                             called the Golden Visa."                      ment by entities that are members of the     investment made in real estate assets.         Square AM (11.2%) and Caixa Gestão de
                                                                                                 The real estate asset advisor says that   Portuguese Association of Investment             In the last quarter of 2020, Portugal’s    Ativos (9%) led the market share.
                                                                                             Portugal also benefits from some intrinsic    Funds, Pension Funds and Asset Mana-         securities market regulator CMVM re-
“OVERALL, WE EXPECT THAT INVESTORS WILL REMAIN                                               factors that influenced the way that Por-     gement (APFIPP) totalled €9.236 billion      ported that several special real estate        INVESTORS MORE CAUTIONS
                                                                                             tugal’s real estate sector performed so       by the end of June.                          investment companies were set up - Imo-            Miranda Domingos, Senior Partner of
FAIRLY CONFIDENT IN THE MARKET, AS IT HAS PROVEN ITS                                         well: the country’s mild, sunny climate,          That growth in the market was mainly     fuste and JNV Real Estate managed by           BlackOAK Real Estate Advisors says
RESILIENCE, AND WILL CONTINUE TO OFFER INTERESTING                                           its excellent private and public health       down to “progression at a real estate        Atlantic, and the real estate investment       “fireside chats” with different investors
INVESTMENT OPPORTUNITIES AT AN ACCEPTABLE LEVEL                                              services and welfare system, an available     patrimony level” whereas the number of       fund FSG Saúde, managed by Fideli-             have indicated that despite a more cau-
OF RISK.” CARLOS MIRANDA DOMINGOS, BLACKOAK.                                                 pool of skilled young professionals who       investment vehicles declined from 185        dade. Also in the same quarter, the real       tious approach, there is a will to continue
                                                                                             speak English and other foreign langua-       by the end of 2019 to 178 by June 2020.      estate investment fund Imóveis Brisa           previous investment plans in Portugal,
                                                                                             ges, a relatively low cost of living com-                                                  managed by Profile was liquidated.             although investors are more risk-sensitive
                                                                                             pared to many other EU neighbours, and                                                                                                    and more conservative on the timeline
                                                                                             a relatively low crime rate.                                                               FUNDS IN 2021                                  for returns.
    In Portugal, its focus has been on stu-    status regarding our asset classes. Round         “This attractive environment drove                                                         According to statistics compiled by            He explains that one of the characte-
dent accommodation and urban requali-          Hill is a market leader in the European       the economy forward and increased the                                                      Portugal’s securities market regulator         ristics of real estate is its “inelasticity
fication. In Lisbon it has developed, in       student housing and alternative accom-        demand for office spaces, shops, hotels,                                                   CMVM, the value of real estate invest-         towards market volatility”, meaning that
partnership with TPG Real Estate Part-         modation segments, and our specific           restaurants and cafés and residential de-
ners, the €150 million mixed student
                                                                                                                                                                                        ment funds (FII) and special real estate       professional investors normally have a
                                               investments have been aimed at situa-         velopment to cater for overseas business                                                   investment funds (FEII), and real estate       long-term investment focus, driven
residences and private apartments pro-         tions where there is an imbalance bet-        and professional relocators, second home                                                   property under management funds                by strong real estate market fundamen-
ject with commercial units attached            ween supply and demand and which              buyers and investors in Airbnb apart-                                                      (FUNGEPI) stood at €10.7 billion by            tals: location, supply and demand and
'Lumino Campo Pequeno' in the smart            certainly holds true in Lisbon, Porto in      ments, all of which attracted investment                                                   the end of January, down €66.4 million         management.
upper middle-class Campo Pequeno dis-          our areas of interest."                       which went into rehabilitating and refur-                                                  (0.6%) on December.                                “We believe that despite a higher risk
trict of the city.                                 He adds: "We believe that invest-         bishing properties rehabilitation of the                                                       The amount for January invested in         related to economic uncertainty, core
    Lindstrom stresses that while logis-       ments in these markets will continue in       city centre areas of Lisbon and Porto," he                                                 real estate investment funds fell 0.7%         properties will continue to attract long
tics is another important investment sec-      2021, 2022 and beyond and are commit-         pointed out.                                                                               to €7.9 billion. FEIIs fell 0.2% to €2.4       term investors," he said. "We also expect
tor for Round Hill, it has not yet invested.   ted to looking for investment opportuni-          A real estate investment fund attracts
That is not down to any lack of attractive-    ties in the Iberian market in general and     capital from various, often international
ness in the local market, but to Portugal      Portugal, specifically."                      investors, and is placed in portfolios and
being "so much smaller" than many other                                                      applied in property and managed by spe-
markets.                                       NEW KID-ON-THE-BLOCK                          cialists known as fund managers.
                                                                                                                                                                                        "PORTUGAL CONTINUES TO BE ONE OF THE TOP DESTINA-
    “We are maintaining our activities in          Looking back over the past 10 to 12           In Portugal, the regulatory and super-                                                 TIONS FOR TRAVELLING AND TOURISM AND THEREFORE
the Portuguese and Spanish markets             years, Carlos Miranda Domingos of             visory entity which supervises funds is the                                                EXPECTATIONS OF A SMOOTH BUT SOLID RECOVERY ARE
which we find quite attractive," says          BlackOAK, a Lisbon-based real estate          Portuguese Securities and Market Com-                                                      STRONG”. PAULO DUARTE SARDINHEIRO, BLACKOAK.
Lindstrom. "I don’t see a change in risk       asset advisory firm, explains that the sub-   mission (CMVM). Real estate investment

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