Poppyscotland Moving Poppy Interpretation Brief - HG-16-02281 Funded by the Chancellor using LIBOR Funds and Heritage Lottery Fund. July 2018
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Poppyscotland Moving Poppy Interpretation Brief HG-16-02281 Funded by the Chancellor using LIBOR Funds and Heritage Lottery Fund. July 2018
The Moving Poppy Poppyscotland
Contents
Introduction - Poppyscotland and Lady Haig’s Poppy Factory 3
The brief 5
Outputs 6
Tender Process 6
Budget 6
Timescale 7
Further information 7
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Introduction - Poppyscotland and Lady Haig’s Poppy Factory
The Moving Poppy is a partnership between Poppyscotland and Lady Haig’s Poppy Factory.
Poppyscotland was established in 1921 as The Earl Haig Fund Scotland, but adopted its current name in
2006 to reflect our revised fundraising activities and welfare services work. We rely entirely on volunteers
and public donations to continue our life-changing work.
We are best-known for running the iconic Scottish Poppy Appeal, supported by 1.6 million adults in
Scotland annually, but work all year round to help those who have served, those still serving and their
families at times of crises and need by offering the advice, information and support they urgently need.
The Scottish Poppy Appeal raises over £2 million each year. This, combined with our other year-round
fundraising, enables us to spend more than £3 million annually, providing tailored support and funding,
advice, employment, mobility, respite, housing and mental health support to our Armed Forces
community.
Lady Haig’s Poppy Factory was established in 1926 and is a supported employer, providing dignity through
work for 40 staff, the majority of whom are ex-Service personnel and disabled. The factory produces
around 5 million poppies annually and all other Remembrance items for the annual Scottish Poppy Appeal
and manufactures and sells commercially around 18,000 remembrance wreaths and other items each year.
It also has a learning role, which this project would seek to enhance by expanding delivery and support of
an outreach learning/community programme to tour round Scotland.
Description
The Moving Poppy is a unique and ambitious project taking elements of Lady Haig’s Poppy Factory and
Poppyscotland’s archive collection, highlights of Lady Haig’s Poppy Factory tour experience, interpretation
and learning facilities on the road. The purpose-built vehicle will be free-to-access and accessible-to-all and
will tour Scotland from early 2019 as a legacy to commemorate the centenary of the end of the First World
War. It will also support the centenaries of the first Poppy Appeal in 2021 and the opening of Lady Haig’s
Poppy Factory in 2026. It will start conversations about the poppy, remembrance and veterans.
Vision
Using the centenary of the end of the First World War as a catalyst The Moving Poppy will, over the next
twenty years, be a vehicle to interpret the heritage of the poppy as a solid foundation upon which diverse
audiences can build and share a contemporary understanding of remembrance and explore its role in
modern Scottish society as a symbol of unity and hope.
Objectives:
The project will:
Through the interpretation and sharing of the heritage of the poppy in Scotland, create a solid
foundation upon which audiences can build their understanding of this symbol of remembrance.
Create a welcoming and inspiring space in which to learn and share, using the collection, veterans’
stories and the poppy’s history as a catalyst for conversations and activities.
Bring people together to facilitate a shared understanding of contemporary and different
perspectives of the poppy and remembrance between communities in an increasingly multicultural
Scotland.
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Encourage visitors of all ages to explore and understand the cause of and ongoing need for the
welfare services that the poppy and Poppyscotland support.
Share elements of Lady Haig’s Poppy Factory tour experience with wider audiences – the key
elements being the poppy making process, the opportunity to make a poppy and conversations with
veterans.
Mainstream a clear understanding of audience equality and equity throughout all levels of
Poppyscotland’s structure including volunteers.
Raise awareness of the welfare services available to Armed Forces personnel and their families
through signposting.
Deliver key facts about conflict to invite reflection on the nature of conflict and provide context to
the conversations initiated by the Moving Poppy.
Make the experience mobile, so that as many people as possible, particularly those currently
under-represented, can access it.
Target areas for visits to ensure that the Moving Poppy reaches a socially and geographically diverse
audience.
Raise awareness of the heritage of the poppy with Poppyscotland staff and volunteers to build their
understanding of their target audiences.
Activities
The unit will primarily focus on delivering a learning programme to schools. This will be a unique
experience delivered outside the classroom but wherever possible onsite at schools. It will also provide a
space for activities in the heart of communities in the afternoons and evenings for youth and community
groups as well as members of the public. It will inspire reflection and spark conversations at larger weekend
events such as festivals.
While the Moving Poppy will concentrate on delivering learning and community-based activity it will also
provide some welfare advice and signposting.
The project will create new ways of volunteering with the organisation and support fundraising volunteer
recruitment in identified areas of need. This will lead to a significant increase in the number and range of
people engaging with Poppyscotland and Lady Haig’s Poppy Factory particularly a younger, more diverse
audience.
It will achieve our strategic aims and ensure that our heritage engages a wider and more diverse audience.
Our heritage will be better managed, presented and interpreted for both our existing and new audiences.
We as an organisation are developing new skills and investing in our staff and volunteers, making
Poppyscotland more resilient and sustainable in the long term. The project will deliver a greater
understanding of the scope and relevance of our work amongst the general public and those we support,
bringing our story up to date from our origins after the First World War to contemporary conflict.
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Target audiences
These audiences are the main focus of the project and as such will be the primary audience for marketing,
engagement and interpretative activities.
Audience Description Motivations
Formal Learners Led by teacher who has chosen to visit and Curriculum and child/young
students in a specific age range between 4 – person-led (as per Curriculum for
17 years. Excellence).
Will at times include children from Armed Consideration of children with
Forces/veterans families. additional support needs.
On-board Existing adult supporters of Poppyscotland, Personal motivations driven by
volunteers, welfare beneficiaries, many direct or indirect links to Armed
Armed Forces personnel and their families. Forces. Opportunity to share
Directly engaged. with family/friends. Keen to see
how money spent.
‘Good day out’ Social groups of adults or family with Visiting an event for fun and
children of wide ranging ages visiting the social interaction as a group or
Moving Poppy when at events such as family. Choice of where to go
shows and festivals. They have not come often child led. Learning
specifically to see the Moving Poppy but for experiences valued. Exterior of
a day out with family and/or friends. vehicle will need to appeal to a
wide range of interests.
Disenfranchised Feel strong connection to issues of conflict Need to clearly see that the
and remembrance from family or personal Moving Poppy welcomes them.
history but negative experiences have
turned them away from the poppy and what Want wider (both within their
it stands for. Have come to have a different group and externally)
understanding of the poppy to other understanding of their groups
groups. Feel excluded. May include place in UK conflict history.
minority ethnic and/or religious groups;
ex-Armed Forces or young people from Need recognition of the issues
veterans’ families. faced in sharing their story or
their heritage with others.
Disengaged All ages and backgrounds. Younger Lack of awareness results in no
generations particularly important as future identifiable motivations. Raising
supporters. Unaware and passive regarding awareness and building
the poppy and remembrance though if asked contemporary relevance to this
likely to respond positively. audience is vital to their
engagement.
The brief
A Stage Two bid to the Heritage Lottery Fund has been successful and the project has now moved into the
delivery phase. We wish to appoint an Interpretation Consultant to work with Poppyscotland to develop,
manage and deliver our Interpretation Plan for the project. The consultant will be expected to work closely
with the other consultants and staff developing the project.
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The successful consultant will work to refine the Interpretation Plan for the project and help to appoint and
manage Interpretation companies to fulfil the Interpretation Plan. The successful consultant will be
expected to be familiar with heritage and community engagement projects, and the development of
Interpretation Plans.
Outputs
We wish to appoint an Interpretive Design Company/consultant to finalise and fulfil the Interpretation
Plan for the Moving Poppy.
The output will comprise delivering interpretation within and outside the vehicle which will become the
Moving Poppy.
The Interpretation consultant will have a key role in the development of the project and will be required to
liaise on a regular basis with other appointed Moving Poppy team such as the coachbuilders of the vehicle
and the design agency to achieve the best outcome.
An interpretation plan was submitted as part of the Heritage Lottery Fund bid to Work Stage C. The
consultant will develop the draft interpretation plan submitted for Rd2 to a working document and a final
agreed plan with properly researched costings, timetable and budget.
The consultant will produce the final Interpretation Plan.
There may be an opportunity to re-fit or expand our offering on the vehicle in the future and this should be
taken into consideration.
The successful consultant will be responsible for the creation, build and installation of the interpretation as
per our procurement policy.
sThe successful company will be expected to be familiar with heritage and community engagement
projects. They will comply with Creative Commons licence/s (referred to as CC BY-NC and CC BY-NC-
ND) for digital outputs and HLF digital policy.
The successful consultant will be required to demonstrate the following core competencies:
• A competent practice with a detailed working knowledge and experience of delivering
interpretative plans for museums, heritage centres, interpretative centres etc.
• Demonstrate innovation and creativity in the delivery of the interpretative plan to ensure that the
venue reaches its full potential and achieves outcomes.
In preparing the Interpretative Plan the successful applicant will need to consider issues such as:
The need to consider the layout/floor-plan of the truck and the most appropriate way to
incorporate access to the collection and displays.
The need to achieve a high standard of exhibition; making the venue a ‘must see’ destination for
visitors and comply with Heritage Lottery Fund guidelines.
Tender Process
Please refer to ITT document.
Budget
A budget of up to £8000 including VAT is available including all fees and costs for producing the final
Interpretation Plan.
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A budget of £200,000 including VAT has been identified in the budget to deliver the Interpretative Plan
inclusive of the production and installation of a full interpretive design solution including audio visual
material where appropriate, associated hardware etc and fees. These costs could be split for different parts
of the interpretation fit out to ensure specialist companies for the different elements.
As part of methodology and timescale, the consultant should provide details of milestones that they feel are
appropriate and achievable. Payments will be made on completion of these milestones.
Timescale
Please refer to ITT document.
Those shortlisted will be invited for interview w/c 20th August 2018.
Further information
www.poppyscotland.org.uk
www.poppyscotland.org.uk/learning
www.ladyhaigspoppyfactory.org.uk
Page 7 of 8Poppyscotland Edinburgh Head Office New Haig House Logie Green Road Edinburgh EH7 4HQ Tel: 0131 557 2782 Poppyscotland Glasgow Office Cameronians House 9 Holyrood Crescent Glasgow G20 6HJ Tel: 0141 338 6580 Poppyscotland Inverness Strothers Lane Inverness IV1 1LR Tel: 01463 710300 Poppyscotland Ayrshire The MacRobert Centre 44 King Street Kilmarnock KA1 1NP Tel: 01563 598000 Poppyscotland is a member of The Royal British Legion group of charities, and is a trading name of The Earl Haig Fund Scotland. Scottish Charity No. SC014096. A Company limited by guarantee. Registered in Scotland No. 194893 at New Haig House, Logie Green Road, Edinburgh, EH7 4HQ. The Royal British Legion, Haig House, 199 Borough High Street, London SE1 1AA. Charity Registration No. 219279.
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