Promoting diversity in the eyewear sector - Media Data 2020 - DOZ Verlag
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Media Data 2020 Promoting diversity in the eyewear sector
DOZ: colourful and dominant, yet anything but standard
DOZ is not only the oldest, but also one of the leading trade German-language publishers in And the industry keeps developing. Growing branch networks, verticalisation, digitalisation…
the eyewear sector. Our consistent focus on quality journalism (DOZ is the only specialist the eyewear sector is currently going through a period of radical upheaval. Today,
trade publisher with an academic advisory board), the comprehensive range of books and the developments are no longer black and white, the real world is in living colour and highly
willingness to address and influence developments are key factors in the company’s success. diverse. DOZ not only reports on this diversity, it is also reflected in the wide range of
communication channels we use.
Harness the power of these communication channels for your company. We’ll be happy
to help you.
Your contacts:
Kerstin Fischer Margarethe Pidde Charlotte Arendt Daniela Zumpf
Head, large format ads Kleinanzeiger Books Online (Technical support)
Online Job market Assistant, large format ads
Brille & Mode Online
Brille & Mode
Phone: +49 (0) 6221 905173 Phone: +49 (0) 6221 905178 Phone: +49 (0) 6221 9051727 Phone: +49 (0) 6221 9051726
E-mail: fischer@doz-verlag.de E-mail: pidde@doz-verlag.de E-mail: arendt@doz-verlag.de E-mail: zumpf@doz-verlag.de
2 Media Data 2020 | Price list no. 55
Your communication channels
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08 | 20
19
06 | 2019
Spezialisierung: Und Erfolg Was darf Service Bauhaus- 23.07.19
11:37
Low Vision, Sport & mehr geht doch! kosten? Inspirationen
Magazine
Star-Appeal
DOZ
Neue Brillen
machen Mode
Trendschau
Mit den richtigen
Fassungen punkten
Psychologie
So wirken dunkle
Gläser und Verspiegelung
X-tra
Intelligente Brillen
Mehr Schutz vor
UV-Strahlen und Blaulicht
ISSN 0170-8473
Magazine Magazine
Andreas Berke
Allgemeiner
und das Aug
kran
e
kungen
360° communication
Book www.doz-verlag.de
Newsletter Social Media
Media Data 2020 | Price list no. 55 3
Subject schedule and deadlines, 1st half 2020
Month Medium Focus Advertising Deadline Kleinanzeiger Editorial Publication date
deadline for print advertising deadline
documents deadline
(small ads)
January DOZ Marketing: Impetus for business 06.12.19 09.12.19 12.12.19 02.12.19 27.12.19
January DOZ Opti-Edition 12.12.19 16.12.19 ohne KAZ 13.12.19 09.01.20
February DOZ Multi- and omni-channel: Success across all channels? 14.01.20 16.01.20 20.01.20 08.01.20 30.01.20
March DOZ Frames: Materials and trends 12.02.20 14.02.20 18.02.20 07.02.20 28.02.20
April DOZ Varifocals: Innovations and proven products 13.03.20 17.03.20 19.03.20 06.03.20 30.03.20
Summer trends in sunglasses, new frame designs,
April Brille + Mode 09.03.20 11.03.20 – 02.03.20 30.03.20
water sports, UV light
May DOZ Daily contacts: a growth market 14.04.20 16.04.20 20.04.20 06.04.20 29.04.20
Personnel and continuing professional development:
June DOZ 12.05.20 14.05.20 18.05.20 06.05.20 28.05.20
Staff as a success factor
4 Media Data 2020 | Price list no. 55
Subject schedule and deadlines, 2nd half 2020
Month Medium Focus Advertising Deadline Kleinanzeiger Editorial Publication date
deadline for print advertising deadline
documents deadline
(small ads)
July DOZ Sustainability: Good for the environment and revenue? 12.06.20 16.06.20 18.06.20 05.06.20 29.06.20
August DOZ Instruments and optometry: Health that pays? 15.07.20 17.07.20 21.07.20 07.07.20 30.07.20
September DOZ Screen work and digital natives: The right glass at all times 14.08.20 18.08.20 20.08.20 07.08.20 31.08.20
October DOZ Hearing aids: News and trends 14.09.20 16.09.20 18.09.20 07.09.20 29.09.20
Frames and fashion, minimalism trends,
November Brille + Mode 08.10.20 09.10.20 – 01.10.20 30.10.20
universal sports eyewear for autumn and winter
November DOZ Marketing contacts: How to market contact lenses properly 16.10.20 19.10.20 21.10.20 06.10.20 30.10.20
December DOZ Kids/teens: small is beautiful 13.11.20 17.11.20 17.11.20 06.11.20 30.11.20
December Calender Wall calendar with 2021 deadlines 16.11.20 18.11.20 – – 30.11.20
Media Data 2020 | Price list no. 55 5
DOZ – Optometrie. Ästhetik. Business.
Eight editors with extensive industry experience, a multitude of freelance authors and an
academic advisory board: – this team delivers the unique quality journalism offered by DOZ.
Optometrie. Ästhetik. Business. For example, DOZ offers its readers a comprehensive range of subjects, in-depth journalism
and surprising insights again and again each month.
DOZ’s layout, completely overhauled in spring 2019, impresses visually with its clear, modern
structure and effective imagery. The tactile pleasure of the premium paper enhances makes
the reading experience even more enjoyable. DOZ is published 13 times a year: One issue
on the first of each month, and a special edition for industry trade fair Opti.
Quality journalism combined with a modern layout and premium paper – DOZ is the perfect
way to position your company in this environment.
04 | 2019
Spezial: ZVA: Stürmische Gesättigte Märkte: Sport + Lifestyle:
Augengesundheit Branchenzeiten Realität oder Mythos? Das DOZ Shooting
6 Media Data 2020 | Price list no. 55
Ad formats (prices excl. VAT)
Formats in Formats in print space Prices
trim size Width x height in mm
Width x height in mm
+ 3 mm bleed at the outer borders
Cover 160 x 214 7.357,– €
4.905,– €
1/1 page 215 x 304 165 x 260 + 1.226,– € 2nd and 4th cover *
+ 736,– € 3rd cover*
1/2 page landscape/portrait 215 x 149 / 107 x 304 165 x 130 / 80 x 260 2.899,– €
1/3 page landscape/portrait 215 x 100 / 70 x 304 165 x 85 / 52 x 260 1.942,– €
1/4 page landscape/portrait 215 x 75 / 107 x 149 165 x 65 / 80 x 130 1.449,– €
1/8 page landscape/portrait 107 x 75 / 65 x 149 808 x 65 / 38 x 130 748,– €
1/16 page landscape/portrait 107 x 38 / 51 x 80 80 x 33 / 38 x 65 415,– €
Other formats available on request * No discounts or commission on positioning surcharges.
Media Data 2020 | Price list no. 55 7
PR advertisements/advertorials (prices excl. VAT) Supplements (prices excl. VAT)
Price Weight Price per thousand
2 to 3 images + text up to 30 g 364,– €
1/1 page 2.437,– €
Approx. 3,500 characters incl. spaces - Positioning requests possible
up to 40 g 489,– €
1/2 page 1 to 2 images + text
1.282,– € up to 50 g 614,– €
Showcase Approx. 1,800 characters incl. spaces
1/3 page 1 image + text
895,– €
Showcase Approx. 1,200 characters incl. spaces
1/4 page Prices include postal delivery charges!
1 image + text Approx. 600 characters incl. spaces 675,– €
Showcase Max. format 205 x 297 mm
Partial delivery per postal code area possible
Spotlight (Produktnews Eyewear) (prices excl. VAT) Inserts (prices excl. VAT)
Price Quantity Price up to 200 g/m2
1 sheet (2 pages) 3.445,– €
1/4 Page 1 image + text, 300 characters incl. spaces 300,– €
2 sheets (4 pages) 5.362,– €
1 to 2 images + text,
1/2 Page 500,– € 3 sheets (6 pages) 7.272,– €
Approx. 500 characters incl. spaces
4 sheets (8 pages) 9.189,– €
More pages on request
8 Media Data 2020 | Price list no. 55
Custom formats (prices excl. VAT)
Inside flap combined with cover Adress sheet
Titelseite
Cover Price: 12.990,– €
Inside flap combined with U2
Price: 11.990,– € Price: 1.500,– €
Outside flap
combined with cover
Titelseite
Cover
Price: 9.857,– €
Gate fold on inner pages
Price: 10.000,– €
French Door
combined with cover
Titel
Co seite
ver
Price: 11.857,– €
Glued inserts combined with cover
Price: 11.357,– €
Glued inserts combined with U2 or U4
Price: 10.031,– €
Media Data 2020 | Price list no. 55 9
DOZ photo shoots
DOZ ART shoots. DOZ kids and teens eyewear photo shoots
“Everyone is an artist” (Joseph Beuys). That is the approach we take for the DOZ art photo Kids take centre-stage. Their imagination and energy inspire us with new ideas and subjects
shoots, where we work with photographers who focus on an original, creative approach to all the time. Publication date: DOZ December edition 2020
imagery. The photographers are not advertising or fashion photographers, they are artists or
feature photographers. The concept: To tell a story in images takes disruption, fascination, DOZ photo shoots on social media
surprise. A special feature of our approach is that we use authentic people as models – All of our photo shoots are promoted with videos and galleries on social media. A separate
expressive characters, personalities and faces. Their individual expressions, with their charisma digital newsletter presents frames or sunglasses from the photo shoots in detail to our readers.
showing through the eyewear, are what makes them stand out.
Publication date: DOZ January + October edition 2020 DOZ and ‘Brille & Mode’ (Eyewear and Fashion): a powerful combination
On request, the photo shoots can also be published in our ‘Brille & Mode’ B2C supplement.
DOZ sports eyewear photo shoots. Each photo shoot is promoted both online and on social media with videos and galleries. We
Sport. Action. Performance. High-tech. Lifestyle. Fashion These worlds shape our modern showcase the frames to our readers in a separate newsletter.
lives, and are what DOZ sport photo shoots are all about.
Publication date: DOZ April edition 2020 Contact:
Angela Mrositzki, Art Direction, mrositzki@doz-verlag.de
IT: +39 (0) 34711 26088, GER: +49 (0) 179 2058297
Shooting
Price
zzgl. MwSt.
Art shoots 1.500,– €
Kids and sports eyewear photo shoots 750,– €
DOZ and ‘Brille & Mode’ bundle prices 2.250,– €
10 Media Data 2020 | Price list no. 55ÄSTHETIK.KULTUR.LIFESTYLE.
ÄSTHETIK.KULTUR.LIFESTYLE.
OAKLEY by LUXOTTICA
Metropolitan Sportstyle-Look. Sie trägt die Sonnenbrille Sutro. Von den Anforderungen an die Sehqualität
städtischer Radfahrer ebenso wie vom städtischen Lifestyle inspiriert ist das hohe horizontale Visier.
Es schützt vor Witterungseinflüssen und erhöht durch die Prizm-Glastechnologie die periphere Sicht.
Er verliert mit der Lifestyle-Korrektionsfassung Scavenger kein Ziel aus den Augen. Der leichte O-Matter-
Kunststoffrahmen mit auffälliger Doppelstegstruktur, Metallakzenten und dem trendigen, runden
Glasdesign, kleidet auch modisch ambitionierte Brillenträger für sportliche Aktivitäten im urbanen Umfeld.
60 DOZ 01 | 2019
65
Media Data 2020 | Price list no. 55 11Brille & Mode
‘Brille & Mode’ (Eyewear and Fashion) is our special interest magazine for fashionable frames
in Germany. A modern, yet traditional publication that has been informing and entertaining
readers for many years. It is published in spring and autumn of each year as a supplement
to DOZ. ‘Brille & Mode’ appeals directly to end consumers and many opticians pass it on to
their customers.
The subjects: On our lifestyle-focused fashion pages, we share the latest fashion trends along
ISSN 0170-8473 | HEFT 83 | HERBST WINTER 2019
with the matching frames. Each edition also devotes plenty of space to men’s fashion and
fashionable men’s frames. Our eyewear trend pages, presenting the season’s latest frames
for prescription glasses and sunglasses, are the heart of the magazine. Artistic photo shoots
TOP TRENDS offer visual highlights and eyewear inspiration. Styling tips, brand- and people-focused stories
Aktuelle Brillenlooks
für Herbst und Winter and the latest health topics round off the editorial spectrum. And sport also plays a key role:
DANCER‘S POETRY We showcase the season’s latest sports eyewear and update readers on the latest technical
Tänzerisch leichte
Impressionen
innovations.
BAUHAUS & MORE
Brillen mit klarer Linie ‘Brille & Mode’ has a brand new look for 2019. A larger format, with a new layout and a modern
feel – perfectly attuned to the style of our time. A step towards the future that takes the
STARKER AUFTRITT
Fashion und Fassungen magazine even closer to the end consumer. We don’t show too much of everything, focusing
on a curated selection of what is right for everyone. We guide eyewear buyers through the
jungle of different models to help them find the perfect model.
12 Media Data 2020 | Price list no. 55Ad formats (prices excl. VAT)
Formats Price
Width x height in mm + 3 mm bleed at the outer borders
230 x 330
Cover 6.709,– €
Please consider the logo „Brille & Mode“ at the head of the page!
+ 384,– € 2nd cover
1/1 page 230 x 330 5.579,– €
+ 759,– € 4th cover
1/2 page landscape / portrait 230 x 162 / 112 x 330 2.789,– €
1/3 page landscape / portrait 230 x 108 / 78 x 330 1.849,– €
1/4 page landscape / portrait
230 x 81 / 61 x 330 / 112 x 162 1.394,– €
/edge
PR ads (prices excl. VAT)
Price
Images (frames/model shots) max. 300 characters incl. spaces 290 ,– €
PR ads present brand information with tailored topics and portraits 2.437 ,– €
Custom formats (prices excl. VAT)
Inside flap Glued inserts
Cover
Titelseite combined with cover Price: 12.109,– € combined with cover Price: 10.709,– €
combined with U2 Price: 10.979,– € combined with U2 or U4 Price: 10.209,– €
Outside flap French Door Gatefold on inner pages
Co
Titel ver
seite
Titelseite
Cover only combined with cover Price: 9.009,– € only combined with cover Price: 11.209,– € Price: 9.499,– €
Media Data 2020 | Price list no. 55 13DOZ X-tra
DOZ X-tra is a brand new format by the publisher. X-tra will be published twice a year
from 2020 on, in May and November.
DOZ X-tra will always concentrate on a pressing issue for the industry, and cover it
comprehensively. The individual articles in the respective publications are written by
experts from the respective fields. That gives them an opportunity to research and report
comprehensively on key issues for the industry.
X-tra will be feature a variety of opinions, never losing sight of benefits for readers.
We will let you know the topics for X-tra in 2020 in good time - watch this space!
14 Media Data 2020 | Price list no. 55Ad formats (prices excl. VAT) Custom formats (prices excl. VAT)
Formats Price Inside flap combined with U2
Width x height in mm
+ 3 mm bleed at the
outer borders Titelseite
Cover Price: 9.000,– €
1/1 Page 170 x 245 3.500,– € + 1.000,– €
2nd + 4th cover
Outside flap
Titelseite Price: 3.500,– €
1/2 Page Cover
85 x 245
landscape/ 2.000,– €
170 x 122
portrait
Banderole
Price: 4.500,– €
Glued inserts combined with U2 or U4
Inserts (prices excl. VAT) Price: 8.000,– €
Quantity Price
1 sheet (2 pages) 3.000,– € Gatefold on inner pages
2 sheets (4 pages) 5.000,– € Price: 8.000,– €
3 sheets (6 pages) 6.500,– €
4 sheets (8 pages) 7.500,– €
Media Data 2020 | Price list no. 55 15Kleinanzeiger (Small add supplement)
The eyewear sector has full employment. As a result, it is hard to find the right candidates
for vacancies. To solve this problems, opticians, chain networks, the industry and many other
Kleinanzeiger players in the sector trust DOZ small ads.
The ‘Kleinanzeiger’ (Small ad supplement) comes with the monthly DOZ publication and
is a leading job market in the industry. Job-seekers, students and anyone looking for a new
tungen (z.B. Urlaub)1 challenge can find vacancies in the eyewear sector here.
dungen1
Wie geht‘s weiter?
Bei uns haben Sie die freie Auswahl! Every print job ad is also published automatically and free of charge on our online portal, so
AUGENOPTIKER- UND
OPTOMETRISTEN- you can contact potential employees across all channels. Specialist shortfall?
INNUNG
des Landes Brandenburg
Use the DOZ ‘Kleinanzeiger’ as a magnet for specialists!
Foto: Technische Hochschule Brandenburg
Meisterkurs Bachelor Augenoptik/Optische Gerätetechnik
• berufsbegleitend • Abschluss: Bachelor of Engineering
• kleine Gruppengrößen • Schwerpunkte: Augenoptik/Optometrie und Optische Geräte-
• Ausbildung und Prüfung am selben Ort technik
• Spezialisten und Fachpraktiker als Dozenten • keine Studiengebühren
• Ausstattung auf dem allerhöchsten Niveau • kein Numerus Clausus
• Meisterkurs nach neuem Lehrgangskonzept inkl.
ige Teil I und II: 8.200,00 €* • optional: Meister- und Optometristen-Prüfung
Teil III und IV: 1.600,00 €* • Immatrikulation zum Wintersemester
Beginn: Herbst
Anerkennung
von
Optometrist (HwK) Abschlüssen
• in neun Monaten zum staatlich anerkannten
Abschluss
• Vermittlung von Kenntnissen und Fähigkeiten
in den Bereichen Optometrie und Screening
Gebühren: 3.690,00 €* Semesterbeitrag: wird online veröffentlicht
Sonderkonditionen für Innungsmitglieder
Beginn: wird online veröffentlicht Bewerbungsfrist: immer zum 30.09.
*zzgl. Prüfungsgebühren der Handwerkskammer
aoi-brandenburg.de | th-brandenburg.de
019 entgegen. 08 | 2019
23.07.19 11:37
16 Media Data 2020 | Price list no. 55Prices (excl. VAT) Ad formats
per millimetre of height and column
Price
Print + Online 1 column 42 mm wide
Jobs wanted 1,13 €
2 columns 88 mm wide
All other ads 2,67 €
3 columns 134 mm wide
4 columns 180 mm wide
Maximum height 256 mm high
Zuschläge
1/1 page, trim size 203 x 295 mm + 3 mm bleed at the outer borders
Cover (KAZ-Print) + 15 Prozent
2/1 double page, trim size 406 x 295 mm + 3 mm bleed at the outer borders
Backcover (KAZ-Print) + 10 Prozent
Top Job (online only) 89,– €
All small ad
s
are automa
30 days extension (online only) 125,– € tically
also publish
ed
Box no. fee for Germany 16,– €
online!
(Basic pack
age)
Box no. fee for other European countries 25,– €
See page 24 ff. for online only ads
Media Data 2020 | Price list no. 55 17DOZ Digital – Display Ads
Find the right banner for your message!
Superbanner
W 728 px x H 90 px
Billboard
W 1.200 px x H 250 px
Halfpage
B 300 px x H 600 px
Wide Skyscraper
B 160 px x H 600 px
▶ Medium Rectangle I
W 300 px x H 250 px
Roadblock consisting of:
Superbanner, medium rectangle I,
wide skyscraper
Medium Rectangle II
W 300 px x H 250 px
18 Media Data 2020 | Price list no. 55Technical details & price (excl. VAT)
Form of advertising Positioning Mobile Format in pixels File type Price/Month
Billboard all pages x 1.200 x 250 + 320 x 50 GIF / JPG / PNG / HTML5 699,– €
Superbanner all pages 728 x 90 GIF / JPG / PNG / HTML5 599,– €
Wide Skyscraper all pages 160 x 600 GIF / JPG / PNG / HTML5 399,– €
Halfpage all pages 300 x 600 GIF / JPG / PNG / HTML5 499,– €
Medium Rectangle I 1. Position News x 300 x 250 GIF / JPG / PNG / HTML5 399,– €
Medium Rectangle II 2. Position News x 300 x 250 GIF / JPG / PNG / HTML5 299,– €
Videoclip individuell x MP4 699,– €
Roadblock 160 x 600 + 728 x 90 +
all pages** (x)* GIF / JPG / PNG / HTML5 1.149,– €
Combination aus Medium rectangle, superbanner und wide skyscraper 300 x 250
* Skyscraper and superbanner are not displayed on mobile. ** Superbanner and wide skyscraper are displayed on all web pages.
Media Data 2020 | Price list no. 55 19DOZ Digital – Native Advertising
Advertorial (prices excl. VAT)
Introduce your target market to your multifaceted brand and product world with a
high-profile advertorial. Showcase your brand natively and benefit from DOZ’s credibility.
From reports to interviews, any standard article forms are possible.
Price: 749,– € [can start at any time]
Additional options:
Picture gallery: 350,– € Social Media Push: 299,– €
Advertorial bundle small (prices excl. VAT)
Combination of a website advertorial and a Facebook promoted post.
Discounted combined price: 979,– €
Technical requirements
Advertorial bundle medium (prices excl. VAT) Headline: max. 65 characters incl. spaces
Combination of a website and newsletter advertorial and a Facebook promoted post. Teaser text: max. 250 characters incl. spaces
Discounted combined price: 1.199,– € Lead image: 1.200 x 675 px
Continuous text: no character limit
Advertorial bundle large (prices excl. VAT) Up to 5 more pictures in the running text: 1.200 x 675 px
Image gallery: max. 10 images, 1.200 x 675 px
Combination of a website and newsletter advertorial with an image gallery and a Facebook
and Twitter promoted post. A video can also be embedded (YouTube link)
Discounted combined price: 1.599,– € Target URL
20 Media Data 2020 | Price list no. 55Social media
Our followers have an opinion and want to share them with their community. We provide Facebook (prices excl. VAT)
them with versatile posts on a 24/7 basis as equals. In our DOZ network, we offer the
latest news, original content, dynamic videos and punchy images. We are always just a click Foto or link ad
away.
We use Facebook, Instagram and Twitter to discover content, reach readers and commu- Showcase your brand as natively as possible with a
nicate with them. DOZ focuses in particular on strong visuals: We produce our own short Facebook photo or link ad in DOZ’s look and feel.
videos and photo series.
Price: 299,– €
3.868 Follower
2.324 Follower
625 Follower Instagram (prices excl. VAT)
[As of 31 August 2020]
Benefit from DOZ’s strong digital reach on Facebook for your topic or campaign. Branded Here
content posts let you reach a wide target audience via social media and generate interest could be
in your topic. Our editorial team writes the posts in keeping with on DOZ’s Facebook page
your
style. You can integrate text, images and videos and include direct links.
advertising.
Story integration
Benefit from high-profile Instagram stories and use the advertising shown
between the editorial stories. The first story cannot be used to place ads.
The stories are marked with #ad.
Price: 249,– €
Media Data 2020 | Price list no. 55 21DOZ Newsletter overview
The DOZ Newsletter pools the latest news Newsletter advertorial (prices excl. VAT)
and trends from the industry and informs our
subscribers on the latest market reports and The weekly newsletter presents the week’s most important items in compact form. You can
studies, regular job and career news and industry place your message as an accompanying advertorial in the DOZ industry portal or image
events. + text banner (e.g. image or logo and a 500 character text with link).
Price: 999,– €
MO
Newsletter sponsorship (prices excl. VAT)
1x weekly
Draw attention to your brand message among subscribers as a
Every Monday sponsor of the editorial newsletter.
Subscribers: 4.346 [as at 31 August 2020]
Price: 299,– €
Newsletter Sponsoring
600 x 200 px Run: Sent once
Our Newsletter distribution lists are updated
via bounce management and inactive addresses
are removed on a continuous basis. That lets us
Technical requirements
guarantee active readership with high involvement
– and maximum impact for your campaign. Standard image size: 600 x 200 px
We offer one exclusive banner placement and an
advertorial article per issue. Advantages for your Format: JPG/GIF/PNG
ads: low wastage and a wide reach. Headline: max. 50 characters (incl. spaces)
Advertorial
Image or logo, Text: max. 500 characters (incl. spaces)
as well as a 500 character Target URL
text with a link
22 Media Data 2020 | Price list no. 55Business Newsletter (prices excl. VAT)
One of the most effective forms of advertising in online marketing: We send your
advertising message to the readers of our Newsletter. The exclusive setting and high
reader involvement guarantee maximum attention for your product and company.
Run: Sent once
[Business Newsletters are marked with *Sponsored* in the subject line.]
Technical requirements
Text: Text templates, subject line, one target URL
Images: 600 px wide
Format: JPG/GIF/PNG
For finished HTML content: max. file size 500 kb, width 600 px
Max. resolution: 150 dpi
HTML5 advertising
The HTML 5 advertising to be run must be run in a single HTML file. None of the HTML
files delivered may be called index.html.
Price: 1.749,– €
Media Data 2020 | Price list no. 55 23DOZ digital job market
DOZ’s job market is a professional partner for jobs, recruitment and career planning, both
for companies and job seekers. The job market offers career opportunities for specialists in
all areas, from opticians, sales representatives, contact lens fitters, right up to optometrists.
Advantages for you:
• Service and advice from one personal contact
• Strong brand builds trust
• Mobile recruitment: Job ads are also optimised for smartphones
• Job market relaunched with search engine optimisation for Google for Jobs
• Place your own ads, 24/7
NEW!
Google for Jobs is now also available in Germany – and the digital DOZ job market is prepared
and optimised for it. Google for Jobs is not a dedicated job exchange where you can post
job ads directly, it is an extension of Google Search. In future, when you search for a job
on Google, a search box like the ones for hotel or flight search appears in the results. If a
candidate enters the terms ‘Optician, Hamburg’, for example, a wide range of jobs will appear
in Google’s search results – summarised in the search box.
24 Media Data 2020 | Price list no. 55Basic Professional Optimum Top Job
By adding the ‘Top Job’ flag to your job ad, your vacancy receives additional attention in
Runs: 30 days ✓ ✓ ✓ the job market list. That increases its visibility and highlights your job offer for qualified
candidates.
Text display with own logo ✓ ✓ ✓
Refresh
Refresh updates the date of your job ad after 15 days. That ensures that your ad remains
Optimised for Google job search ✓ ✓ ✓
highly visible in the job market list.
Refresh x ✓ ✓
Extension
You can extend the run of any ad variant by 30 days at a discounted rate immediately on
Top Job x x ✓ booking. The price includes two refreshes, on the first and 15th day of the additional run.
After that, the ad can only be extended by placing a new ad at the respective ad price.
Newsletter Push x x ✓
Reactivation
Print ad in DOZ x x ✓ Reactivate your job ad (also possible after the run).
199,– € 249,– € 499,– € Newsletter Push
Your job ad is integrated in the weekly DOZ Newsletter.
Additional options
Social Media Push
Extension x 149,– € 350,– € Use our reach on Facebook as a recruitment platform. Your job ad is also posted on our
Facebook page.
Reactivation x 199,– € 399,– €
Social Media Push x 199,– € 199,– €
Ads for interns and trainees (prices excl. VAT)
Basic Professional Optimum We offer lower rates for ads to help you find interns and trainees.
3er-Bundle x 649,– € 1.269,– € Price: 49,– €
6er-Bundle x 1.229,– € 2.399,– €
12er-Bundle x 2.299,– € 4.499,– €
(prices excl. VAT)
Media Data 2020 | Price list no. 55 25Employer branding – Where employers become brands!
In this time of specialist shortfall, it is particularly important for companies to present
themselves as a compelling employer brand. Applicants often do not know what they are
getting into: What is the company really like?
We offer you tailor-made solutions and products to fill your vacancies successfully and
develop your employer brand. High-reach employer branding with attention-grabbing
campaigns on all DOZ channels and placement of job ads on doz-verlag.de/Stellenmarkt
lets you communicate your own advantages ideally. That allows you to target job seekers or
potentially interested persons specifically.
Company portrait: Employer advertorial (prices excl. VAT)
Use an online advertorial to showcase your company professionally: Enhance your employer
brand and awareness specifically among your target groups and increase your application
response rate for your job ads.
Price: 749,– €
Make your presence felt – Banner advertising (prices excl. VAT)
Employers can book high-profile banner ads on the DOZ industry portal. You can choose
the best format for you from a wide range of advertising forms. The banners link directly to
the homepage or the company’s careers page.
Price: ab 299,– € (siehe S. 18)
26 Media Data 2020 | Price list no. 55Optometrie. Ästhetik. Business.
For our General Terms and Conditions, please visit www.doz-verlag.de/AGB
Trade journal with
verified circulation
Circulation analysis per IVW Purchase prices (gross)
Annual average 1 April 2019 to 31 March 2020 Annual print subscription 84,00 €
Pupils and students 32,00 €
Print circulation: 7,383 Plus € 16.90 for shipping in Germany in each case
Distributed circulation: 6,192 (Overseas shipping on request)
Sold circulation: 4,294 Trial subscription (3 months) 22,00 € (incl. shipping)
Subscriptions: 3,932
In Germany: 3,530 Annual digital subscription 79,00 €
Other countries: 403 Pupils and students 27,00 €
Trial subscription (3 months) 17,00 €
Frequency Annual print & digital subscription 89,00 €
DOZ: per annum, at the start of each month and for Opti Pupils and students 37,00 €
‘Brille & Mode’: twice a year (April, October) Plus € 16.90 for shipping in Germany in each case
Kleinanzeiger (Small ad supplement): 12x per annum with DOZ at the start of the month (Overseas shipping on request)
DOZ X-tra: twice a year (May, November) Trial subscription (3 months) 24,00 € (incl. shipping)
Digital upgrade
(exclusively for print subscribers) 5,00 €
The publisher reserves the right to adjust subscription prices to changed circumstances (increased personnel, material costs or
increased costs for provision of services that the publishing house must pay to third parties).
Photo credits:
Adobe Stock / Katherine; master; Wayhome Studio; fog17; LysenkoPUNKTA;
Media Data 2020 | Price list no. 55 27You can also read
