Resources for Small Businesses in 2021 - Jan 28, 2021
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Resources for Small Businesses in 2021 Jan 28, 2021
Welcome Heidi Pickman
CAMEO
VP, Programs and Policy
General Info
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all registrants a link as soon as we can
• You will receive a copy of today's slides.
CAMEO Updates
• CA Relief Grant Train the Trainer Sessions (Jan
29, Feb 2)
• CDFI Essentials Cohort (starting Feb 12)
• Coronavirus Resources for Small Businesses
Frank Stokes
BEST Mobile Accelerator
EA Steering Committee
Agenda • Introductions • Networking • LA Optimized & Google Resources • PPP in SoCal Overview
Name Organization Role
Purpose Entrepreneurship Advantage •Create economic opportunity for entrepreneurs and small businesses in LA County by connecting human, technical and capital resources through regional collaboration. Virtual Meetups •Bring EA members to discuss best practices, strategies, and challenges in light of COVID-19’s effects on the small-business sector
Networking •What project or program are you excited about doing in 2021?
Networking •What are some gaps or needs for your clients that aren’t being addressed?
Robert Martinez
LA OptimizedO PTIM IZ ED LA O P T I M I Z E D L A .C O M 2021 PROGRAM O V E R V IE W
Welcome to LA Optimized!
D i g i t i z i n g L . A . 's S m a l l B u s i n e s s C o m m u n i t y
E c o n o m i c R e c o v e r i n g in 2 0 2 1
We’re excited for your interest in helping s ave the livelihood of
1,000 ANGELENOS & TENS OF THOUSANDS OF J O B S
by supporting L A Optimized.
L A Optimized wa s launched to help small businesses transition
to online e-commerce s o they can sell online during COVID19.
Without a digital presence small businesses, especially
minority-owned small businesses, will be ill-equipped to stem
the tide of shutdowns and layoffs ca u s e d by COVID19.
We look forward to your assistance in promoting, partnering,
and programming to be able to assist businesses not just
avoid closure but also create a digital foundation that will
anchor them for future financial growth.
As featured In...The Challenge
D i g i t i z i n g L. A.' s Small B u s i n e s s C o m m u n i t y D IG IT A L D IV ID E
36%*
of S M B s D O N OT
have a business website
+
=
COVID19
7. 5 k 7. 5 k
Permanent Tem porary
Closures Closures
in
L o s A n g e le s , C A
* Ye l p 2 0 2 0 E c o n o m i c R e p o r tThe Challenge
D i g i t i z i n g L. A.' s S m a l l B u s i n e s s C o m m u n i t y
C O V I D h a s Disproportionately Affected Diverse B u s i n e s s e s
Reduction in Active Businesses by Race/Ethnicity, Gender & Immigration Status of Business Owner
April 2 0 2 0
Source: Fairlie, 2 0 2 0
0
-10 - 4 1% -36% - 32% - 26% - 25% - 17%
-20
-30
-40
-50
Black Owned Immigrant Owned Latinx Owned Asian Owned Female Owned White OwnedThe Challenge
Digital Divide + COV I D 1 9 = Re co rd Fo r e c l o s u r e s
Valerie Brown Heleo L ey va J o h n Cleveland
Eagle Ro ck Community Acupuncture Quesadillas Tep exo Post and Beach
Owner C o - O w n er Owner
If it doesn’t look like we can go b a ck by There's no way you can make that kind It’s been difficult having to maintain the
June, I think I’m going to have to c e a s e of ca s h selling on the street to begin drop off in sales, the changing
this business model because it’s just with. S o it wa s just not worth the risk. environment, no dining room.
not going to be viable. I sure hope that It’s not worth your own personal risk,
that’s not the situation. and the equipment and the fees, S o it
wa s just not possible.The Opportunity
Earned Were almost
D i g i t i z i n g L. A.' s Small B u s i n e s s C o m m u n i t y
2x 3x
a s much revenue a s likely to be
per employee creating jobs
Ec ommerc e In 2021
grew digital commerce will
40% outperform non-digital
commerce organizations How going digital
in 2020*
by 30%** has helped
small businesses.
6 3 % of consumers are avoiding stores and
buying more online*
Had employment Experienced
growth that wa s revenue growth
more than that wa s nearly
U.S. Department of Commerce 2 0 2 0 Report*
6x 4x
Gartner, a global research and advisory company 2 0 2 0 Report** a s high a s highThe Solution
LA Optimized
L A Optimized
Assist SMBs by increasing online sales during and after COVID19. The program,
managed by the Mayor’s Entrepreneur-in-Residence (EIR), and L.A. Mayor's Office
of Economic Development, will provide four key services.
Four Elements
1. Online B u s i n e s s 2. E - C o m m e r c e 3. Website Creation 4. D e s i g n Online
Listings Health Audit or Optimization Elements
for Online S a l e sLA Optimized
Projected Results
Our Mission
Ser vice 1 , 0 0 0 S M B s in L A County
Our S M B C om m unity
6 5 % S er vi ces
3 5 % Products
Our Re a c h
4 0 8 , 0 0 0 S M B s in L A
10,000 Applicants*
2 5 0 S M B Ser viced a Quarter
Priority to Low-Income
2 0 0 k Email List
*ProjectedLA Optimized
Demographics
Economically Disadvantaged S M B s in L ALA Optimized Program Features Re a c h Ta rgete d Niche Audience Online Webinars Quarterly O n e - d ay Summits Po d ca st S e s s i o n s Email C a m p a i g n s Information Partnership P re s s Releases Live Streams Video Snippets Social Media Presence L A Optimized Website Presence
LA Optimized
Program Features
Re a c h Ta rgete d L a r g e A u d i e n c e
Live Streams
Video Snippets
Social Media Presence
L A Optimized Website PresenceLA Optimized
Program Features: Impact Matrix
Analytics
Understand Target Audience
Analytics Dashboards
Website Traffic
Revenue
Customer Retention
Employee Retention
Industry BenchmarkLA Optimized P r o g r a m O p p o r tu n ity T r a c k s Programing will be around the following subjects: Online Business Listing E- C o m m e rc e Platforms Online Paid A d s Social Media Financial S e r v i c e s for S M B s Web C R M S y s t e m s Email Mkt Platforms Content Strategy P O S S y s t e m s
LA Optimized
V IP N e tw o r k R e c e p tio n
T h e L A Optimized Program will host a VIP reception. This is a very popular invite-only online networking event for
our VIP sponsors and speakers plus their guests. T h e 75 people event includes thought leaders, Fortune 5 0 0
execs, and founders of some of the most innovative companies in L A today. Catapult your brand with this
exclusive hosting opportunity.ME E T T H E T E A M
Leila L e e Roberto Martinez
Community Business Manager C E O & Founder
Mayor's Office of Economic Development Braven A ge n c yC ONTA C T US
MAILING ADDRESS
145 W Broadway, L o n g Beach, C A 9 0 8 0 2
EMAIL ADDRESS
Robert@bravenagency.com
PHONE NUMBER
(213) 5 3 6 - 9 2 0 4EntAdv Presentation
Google Digital Coach
google.com/growLET’S GET ACQUAINTED
Roberto Martine
Google Digital Coach - L
RobertoMar@google.com
@robthemarketer
@robertombrave
linkedin.com/in/robthemarkete
A
n
z
rGrow with Googl
Partner Program
grow.google/partner
31 Grow with Google
eHOW WE SUPPORT OUR PARTNERS
Resources: Get-started guides, Google team access: Access to
presentation decks and outreach Grow with Google team members to
materials. answer questions and provide
helpful resources.
Workshop support: Guides for Discussions & Groups: An online
organizing and facilitating digital- forum where partners can connect to
skills trainings, and access to share ideas, and inspire each other.
trainers for qualifying events.GROW WITH GOOGLE PARTNER COMMUNITY
g.co/grow/applyTRAINER OFFICE HOURS
● New free structured training for GwG
Partners offered via GoToWebina
● Purpose: to help activate partners by
empowering them to present GwG
material
● Programming developed in response
to COVID-19
g.co/grow/officehours
s
rGROW WITH GOOGLE DIGITAL COACHES
● Free digital skills training and coaching
that help Black & LatinX small
businesses in their local communities
reach new customers, thrive online, and
grow
● Trainings on free and paid Google tools
through monthly programmin
● Virtual and in-person workshops relevant
to diverse SMB
● Currently in 20 Markets
grow.google/digitalcoaches
.
s
gGROW WITH GOOGLE WEBINAR WORKSHOPS
RESOURCES
Roberto Martine
Grow with Google Digital Coach
Founder & CEO, Braven Agency
robertomar@google.com
37 Grow with Google
zThank You
PPP Resources
Lenders Accepting PPP Applications
Organization New Clients How to Apply
Provide info at http://pacelabdc.org , contact
PACE Yes loans@pacela.org, or (213) 353-9400.
Visit: https://opportunityfund.venturesgo.com/
Opportunity Fund Yes portal/borrowerapplication
Visit: https://www.usccreditunion.org/product-
USC Credit Union Yes landing/paycheck-protection-program-loans/
Contact Monica Guevara at
CDC Small Business Finance No mguevara@cdcloans.com
Visit: https://www.cathaybank.com/business/
Cathay Bank Yes lending/SBA-loan-programs/SBA-PPP
Must have business account open for Visit: https://business.chase.com/business-PPP-
Chase 10+ days loan
Community Commerce Contact (818) 992-5661 to have application
Bank Yes emailedGet Involved with EA
CONNECT WITH US ON JOIN OUR COLLAB BY FILLING SEND INFO ABOUT YOUR ORG
LINKEDIN OUT AN INTEREST FORM AND UPCOMING EVENTS TO
MCRUZ@CAMEO
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