Santiago C. Corrada President & CEO, Visit Tampa Bay

Santiago C. Corrada
                               President & CEO, Visit Tampa Bay

                               Santiago is an accomplished, recognized leader with over twenty
                               five years of public service experience, with proven success in
                               effectively and efficiently transforming the professional culture of
                               many diverse institutions. His outstanding relationship building
                               skills result in the resolution of highly complex issues through
                               consensus. Corrada has the demonstrated ability to soundly and
                               fiscally manage a convention center resulting in record surplus
                               revenues. He has consistently elevated organizations to higher
                               levels of productivity by empowering team members and
                               stakeholders. Corrada is an intelligent, articulate, dedicated, loyal
                               individual, driven to serve and deliver the highest, quality
                               services.

                                 Santiago C. Corrada officially began his position as President and
Chief Executive Officer of Visit Tampa Bay in May of 2013 where he is responsible for providing
oversight of all agency activities, managing day-to-day operations, and assuring a smoothly
functioning, efficient organization. He serves as main spokesperson for the tourism and
hospitality industry; ensures stakeholders coordinated efforts in collaboratively increasing
visitation to the destination while maintaining open lines of communication with all industry
stakeholders. Corrada coordinates effective marketing and sales strategies ensuring maximum
return on investment. The organization has been awarded numerous marketing awards over
past several years including three HSMAI Platinum Adrian Awards and most recently we were
awarded two Henry Awards at Visit Florida’s Flagler Award Ceremony. The Industry has
experienced three consecutive record-breaking bed tax collection years.

Corrada received HSMAI’s Top 25 Award for Extraordinary Minds in Hospitality, Sales and
Marketing. He was also recognized as Hillsborough County’s Hispanic Man of the Year in 2013.

With more than 20 years of public service and management experience, Corrada previously
served as Chief of Staff for the City of Tampa. In this role, he coordinated and integrated the
efforts of more than 50 City departments and divisions. In his tenure with city government,
Santiago participated in bidding and hosting efforts for large meetings and groups including
Super Bowl XLIII and the 2012 Republican National Convention. Additionally, during the Iorio
administration, he served as Convention Center, Tourism, Recreation and Cultural Arts
Administrator directly overseeing the day-to-day operations of the Tampa Convention Center,
the cornerstone of Tampa's convention business.

Prior to joining the City of Tampa in 2004 as Neighborhood Services Administrator, Corrada
served as the Director of Parks and Recreation for the City of Miami and spent 17 years in the
Miami-Dade County School System.

His current Board Affiliations include The Florida Aquarium-Board and Executive Committee,
Florida Association of Destination Marketing Organizations, Hillsborough County Hotel Motel
Association-Board and Executive Committee, Outback Bowl, Straz Center for the Performing
Arts, Tampa Bay History Center, Tampa Bay Hospitality Alliance Board, Tampa Bay Sports
Commission, Tampa Hillsborough Film and Digital Media Commission, Tampa Museum of Art,
Tampa Theatre, Tampa’s Lowry Park Zoo-Board and Executive Committee.

Corrada graduated Magna Cum Laude from the University of Miami with a Bachelor's Degree in
Psychology and Exceptional Student Education as well as a Master's in Education.

Rob Higgins
Executive Director, Tampa Bay Sports Commission

In June of 2004, the Tampa Bay Sports Commission named Rob Higgins as its Executive
Director. Higgins primary responsibility is to promote the development of community sports in
the Tampa Bay area, as well as leading the Sports Commission as the principal organization
that bids on and hosts sports and entertainment events in Tampa Bay and Hillsborough County.

In the 14+ years Higgins has held his position, Tampa Bay has successfully hosted and/or been
awarded the following events: 2007 ACC Men’s Basketball Tournament, 2008 NCAA Men’s
Basketball First and Second Rounds, 2008 NCAA Women’s Final Four, 2008 and 2009 ACC
Football Championships, 2009 SEC Men’s Basketball Tournament, 2009 NCAA Women’s
Volleyball Championship, 2011 NCAA Men’s Basketball Second and Third Rounds, 2012
NCAA Men’s Frozen Four, 2015 NCAA Women’s Final Four, 2016 NCAA Men’s Frozen Four,
2017 College Football Playoff National Championship, 2018 NHL All-Star Weekend, the 2019
NCAA Women's Final Four, 2021 NFL Super Bowl LV, and the 2022 SEC Men's Basketball
Tournament.

Higgins served on the bid and operations committee which successfully landed and hosted the
2009 Super Bowl. He was named to Tampa Bay Business Journal’s 30 under 30 list and the
Tampa Bay Times named Higgins as one of the top 10 difference makers in the Tampa Bay
area.

Most recently, Higgins was named to the prestigious Street & Smith’s Sports Business Journal
“Forty Under 40”. He was also recognized as one of the most influential sports figureheads in
the history of Tampa Bay by CBS Radio, one of the top-10 most influential people in Tampa Bay
by WTSP 10 News, and Huffington Post listed Higgins one of the top-30 sports marketers in the
world.

Josh Taube
Executive Vice President of Investments, Strategic Property Partners,

Josh Taube serves as Executive Vice President of Investments for Strategic Property Partners,
LLC (SPP) including hospitality investments within the Water Street Tampa development.
Integrating principles of walkability, sustainability, connectivity, design quality, and wellness,
SPP will create, own, and operate the $3 billion, 9 million square foot, mixed-use waterfront
development in Tampa.

SPP’s hospitality offerings include the renovated 727-room Tampa Marriott Water Street and
two hotels which are currently under development – a JW Marriott, and the city’s first five-star
hotel, the Tampa EDITION. Combined, there will be 1,420 keys and 175,000 square feet of
meeting space spread across the three hotels.

Prior to joining SPP, Taube was Senior Vice President with CNL Financial Group, Inc., in
Orlando, Florida working on investments including lodging, lifestyle and healthcare. He led debt
and structured finance efforts across the platform including public REIT funds and was a key
player on the transactional team that averaged $1 billion in real estate investments annually.

Taube also worked in municipal finance with NW Financial Group in Jersey City, New Jersey,
after receiving a Bachelor of Science in Business Management and Marketing from Cornell
University.