SPECIAL REPORT - Business News

Page created by Max Mccarthy
 
CONTINUE READING
SPECIAL REPORT - Business News
Tour i s m
 SPECIAL REPORT
SPECIAL REPORT - Business News
Tourism                           l l s
                                               e  r n m en t se
                                            Gov
F E AT U R E

                                                to  t he  w or ld
                                            WA

 FOCUS: Optus Stadium is a key part of the government’s tourism marketing strategy. Photo: Gabriel Oliveira

The state government is spearheading programs to
build interest in WA as a preferred leisure destination
within Australia and overseas.
                                       wholesalers and retailers, 700       in Perth next year are met with a     the peak industry bodies Aus-          Shadow tourism minister Libby
                                       buyer delegates from 30 different    vibrant and confident sector.         tralian Hotels Association and       Mettam said it was disappointing to
                                       countries, and associated interna-     “Ahead of the last election we      Tourism Council WA, to develop a     see tourism become part of a mega
                                       tional, national and trade media,    released a plan for jobs, which, as   two-year action plan,” Mr Papalia    department, rather than having a
                                       struggled to find hotel rooms at     an essential component of it, had     told Business News.                  dedicated director general.
                                       reasonable prices and a cappuc-      elevating tourism as a way to            “An action plan with a prior-       Her preferred model is similar to
                                       cino for less than $4.50.            diversify the economy and miti-       ity to fill this immediate need to   that employed in Victoria, where
                                          The event returns to Perth        gating against our vulnerability      start getting people coming to       the tourism office is a separate
                                       next year, but with the mining       of the cyclical nature of the com-    WA.”                                 entity, with the premier as sole
                                       construction boom well and truly     modities sector,” Mr Papalia said.       Tourism WA launched the           shareholder, enabling the body to
                                       over, and more than 3,000 rooms        “We committed $85 million a         action plan in March and Mr          make investment decisions with-
Peter Kermode                          added to the Perth market since      year (over the forward estimates)     Papalia is pleased with the trac-    out government interference or
& Matt Mckenzie                        2012, the tourism sector is facing   to destination marketing and          tion it has received.                dealing with the bureaucracy.
peter.kermode@businessnews.com.au
                                       different issues.                    events, which are the two things         Key appointments have also          “We know when it comes to
                                          When Mr Papalia assumed the       that essentially drive demand         been made, with Rebecca Brown        tourism, the best way to sell this
                                       tourism portfolio in March 2017,     from people outside the state.”       named director general of the        state is to be at arm’s length from

T
       OURISM Minister Paul            he inherited a market where cor-       It also made the funding model      Department of Jobs, Tourism,         government,” Ms Mettam told
       Papalia offers a rueful smile   porate travel had fallen off, but    more flexible for Tourism WA to       Science and Innovation, Brodie       Business News.
       as he recalls the last time     the leisure market that had been     give the agency the ability to        Carr appointed managing direc-         “Perhaps the most effective
the Australian Tourism Exchange,       squeezed out had not returned.       shift money around to where it        tor of Tourism WA, and Andrew        tourism body in the country is
Australia’s biggest travel and tour-      The WA tourism sector no          was most needed.                      Oldfield director partnerships at    Events Victoria, which is a corpo-
ism business-to-business event,        longer has a capacity problem; it      Mr Papalia said that, upon          Tourism WA.                          ratised model that receives some
came to Perth.                         has a marketing problem.             taking office, it became apparent       The McGowan government             government funding but is out-
  The year was 2012, and 1,500           However, Mr Papalia is working     a new strategy was required.          rolled Tourism WA into the           side the bureaucracy.
seller delegates from more             hard to ensure Australian Tour-        “We asked Tourism WA to go          Department of Jobs, Tourism,           “We’re having the opposite of
than 500 Australian tourism            ism Exchange delegates arriving      and work with industry, including     Science and Innovation last year.    that here in WA at the moment, and
SPECIAL REPORT - Business News
FEATURE

          We want to
dispel the legacy
reputation we
have for being
expensive and
lower quality
- Paul Papalia

the problem with that is that we’re
seeing the politicisation of events.
   “We’re seeing the portfolio, or
the budget for tourism, overseen
effectively by five different min-
                                        OPPORTUNITY: Paul Papalia says the Tokyo-Perth air route is the biggest unmet direct flight route to Australia.
isters and we’re not seeing any
leadership within tourism from a
bureaucrat with a specific back-         “Over the last seven years we   appointees boasting experience           “Customers choose destina-          “The two-year action plan was
ground in tourism.”                    have had seven different heads    in marketing, Mr Hall said the        tions first and hotels second, so   developed by Tourism WA in full
   The industry has cautiously         of marketing at Tourism WA,” Mr   state government had recognised       you have to sell as a group and     collaboration with industry, imple-
welcomed the appointments of           Hall said.                        the immediate priority was in         doing that is absolutely a com-     menting what industry believes we
Mr Carr and Mr Oldfield, with            “In the last 12 months, there   promoting WA as a destination.        mercial role.”                      need to do to grow tourism dramat-
Tourism Council of WA chief            have been five different CEOs       “First and foremost the govern-        The action plan developed by     ically,” Mr Papalia said.
executive Evan Hall hoping for a       and managing directors.”          ment has to be in the market to       Tourism WA is the mechanism to
period of stability.                     With both Tourism WA            help us sell our product,” he said.   promote the state.                            Continued on next page

JOONDALUP HAS THE

                                                             Looking for a strategic            With a strong visitor economy and several key tourism infrastructure
                                                                                                projects set to transform its vibrancy, the City of Joondalup presents
                                                             location to invest or
                                                                                                a compelling business investment opportunity.
                                                             develop your business
                                                                                                Joondalup offers innovative investors a collaborative network of
                                                             in the heart of one of             unique tourism operators, a booming international student market
                                                             Australia’s fastest                and potential to develop Aboriginal guided tourism experiences,
                                                             growing regions?                   among many other opportunities.
                                                                                                By choosing to locate and expand your business here, you will have
                                                                                                access to a growing network of business leaders, entrepreneurs,
                                                                                                researchers and a business-supportive local government providing
                                                                                                a unique blend of innovation, skills and expertise.
                                                                                                For a complimentary investment prospectus contact the City on
                                                                                                +61 8 9400 4407 or at business@joondalup.wa.gov.au

                                                                                                    joondalup.wa.gov.au
SPECIAL REPORT - Business News
FEATURE                                                                                                                                                                    TOURISM

                                                                                                                                                                  We’re
                                                                                                                                                         not seeing any
                                                                                                                                                         leadership
                                                                                                                                                         within
                                                                                                                                                         tourism from
                                                                                                                                                         a bureaucrat
                                                                                                                                                         with a specific
                                                                                                                                                         background in
                                                                                                                                                         tourism
                                                                                                                                                         - Libby Mettam

                                                                                                                                                         can get a $69 return flight to
                    TH
                PER                                                                                                                                      Broome or Exmouth,” Mr Papa-
                                                                                                                                                         lia said.
                                                                                                                                                            “In the past 12 months, Broome
                                       BARRIER: Libby Mettam says the politicisation of events is hindering tourism bodies’                              had a 19 per cent increase in
                                       ability to sell WA. Photo: Gabriel Oliveira                                                                       arrivals.”

                                                                                                                     2012
                                                                                                                                                         Cruise control
Selling WA to the world
                                                                             average more than 16 per cent,
                                                                             and that is with no advertising.”                                             A third area of focus of the
                                                                               The state government has                                                  action plan is the cruise sector,
From previous page                        “Tokyo-Perth is an incredibly      established a specialist tourism                                            which Mr Papalia said was in

  “My view is it is working, and
                                       attractive route. It is the biggest
                                       unmet direct flight route to Aus-
                                                                             role in its Mumbai trade office
                                                                             and Tourism WA has committed
                                                                                                                     PREVIOUS AUSTRALIAN                 need of a boost when he became
                                                                                                                                                         minister, with a major player
there is a return, and we will get     tralia anywhere,” he said.            marketing money ahead of, hope-         TOURISM EXCHANGE                    threatening to quit the state.
a greater return over time.”              “It also has a high-yield busi-    fully, the launch of a direct flight.   IN PERTH                              “I got a letter from Carnival
                                       ness market that helps support          For Indian airlines, Perth                                                (Cruise Lines) saying they were
International flights                  the return for the airlines. Both     has a geographical advantage              Mr Hall said the stadium had      going to withdraw from Fre-
   To drive international demand,      airlines acknowledge this but         over Sydney and Melbourne in            been the greatest tourism suc-      mantle,” he said.
the plan focuses on increasing         their concerns are around pilot       that it could be serviced with          cess for WA since it opened.          “That would have smashed
the number of international            shortage and access to airports       one plane, rather than the two            “We’ve probably brought in        the industry, which had been
flights, including those to and        and the like.                         required to service the eastern         an extra 30,000 to 40,000 people    growing every year for five
from China, Japan and India.              “It’s looking favourable and       states market.                          that wouldn’t have otherwise        years.”
   “In every other jurisdiction in     we continue to work with them.                                                come,” he said.                       Carnival re-committed to the
Australia other than ours, China       Tourism WA calculates we may          Domestic tourists                         “Those visitors then go back      WA market after the govern-
is the number one or two source        get a 40 per cent uplift in the         The state government is lead-         and you get the word of mouth,      ment moved to allocate money
of visitors,” Mr Papalia said.         leisure market, and I think that      ing tactical campaigns running          ‘we had a great time, let’s do it   to refurbishments at Gerald-
   “We have one direct flight          may be conservative.”                 on the eastern seaboard to              once a year’.                       ton and Fremantle terminals,
from China (by China Southern             A direct flight would also open    entice interstate tourists, many          “ That word of mouth is a         committed to dredge Broome
Airlines), five times a week. Mel-     opportunities for time-sensi-         of whom perceive Perth as an            really big deal. People hear it’s   Harbour, and to undertake asso-
bourne has 14 flights per day.”        tive, high-value and low-volume       over-priced mining town with            a great time, but it takes a fair   ciated work on port facilities,
   The government, in conjunc-         produce (such as seafood) to be       poor-quality accommodation.             bit of word of mouth to change      which will enable cruise liners
tion with Tourism WA and Perth         freighted.                              “Our average hotel price is           the perception that we are an       to sail into port regardless of
Airport, is working towards               The third key market is India,     now more affordable than both           expensive mining town.”             tide levels.
China Southern increasing to           which government representa-          Sydney and Melbourne, and we              With Qantas, the govern-            “It’s (Broome) the most sought
seven flights per week, and for        tives visited three weeks ago.        are more affordable than the            ment has promoted Perth as a        after port in the country and we
China Eastern to launch a direct          “India is the biggest, fast-       national average” Mr Papalia            stopover point for Australians      will make it a marquee port. We
flight to and from Shanghai.           est-growing aviation market in        said.                                   heading to the UK on the direct     are focused on boosting tourism
   Further, it is speaking with        the world,” Mr Papalia said.            “We are also higher quality.          Perth to London flight, and for     into Broome and the Kimberley
major Japanese airlines JAL and           “Last year, 50 million Indians     We want to dispel the legacy            international visitors who plan     and this is central to that,” Mr
ANA regarding proposals for            flew domestically and 10 million      reputation we have for being            to head east after arriving in      Papalia said.
direct flights to Perth Airport.       internationally. The domestic         expensive and lower quality.”           Perth.                                Mr Papalia said that as a result
   Qantas stopped flying from          market is growing at 23 per cent        Optus Stadium is being used             Extending those stopovers         of the government’s investment
Perth to Tokyo in 2011.                and I am told the international       as one centrepiece of campaigns,        to several days by offering         in the cruise sector, there would
   When Qantas introduced              market is growing faster than         with packages and tickets being         regional flights and other pack-    be a 100 per cent increase in the
a Tokyo to Brisbane flight, it         that.                                 marketed with the AFL. There            ages has been a success.            number of cruise days, passen-
resulted in 110,000 passengers            “The same factors we have          are 1,000 seats per game at the           “As part of that campaign, if     gers and port visits across WA
using the service in its first year.   going for us in China and Japan,      stadium dedicated for interstate        you are flying from London, you     in 2019.
   Mr Papalia said the Perth to        we have going for us in India.        visitors during the home-and-
Tokyo market already had more          The existing leisure market           away season as well as around                   SEARCH        Tourism WA

than 120,000 passengers with no        from India has grown each             10,000 general admission tickets           There are 368 results from our index of 95,972 articles,
direct flights.                        year for the past three years on      available.                                          9,456 companies and 33,490 people
SPECIAL REPORT - Business News
TOURISMFEATURE
Perth hotel projects – estimated completion date and size
 Name of Hotel                        Number of     Location           Cost        Status                Expected
                                       rooms                           $m                               completion
 DoubleTree by Hilton                    206        Northbridge         30         Under Construction    Oct - 18
 NV Apartments and Hotel                 431        Perth CBD          200         Under Construction      2019
 Ibis Styles                             252        Perth CBD           22         Under Construction      2019
 DoubleTree by Hilton                    229        Perth Waterfront   142         Under Construction      2019
 Ritz-Carlton                            204        Perth Waterfront   350         Under Construction   Mid - 2019
 Park Regis by Staywell                  168        Subiaco             95         Under Construction      2019
 Quest on Mends St.                      90         South Perth         25         Under Construction      2019
 Mantra Hay St. Hotel                    250        Perth CBD           48         Under Construction    Q4 - 2019
 Dorsett                                 263        Perth CBD          158         Committed               2020
 Hampton Inn                             146        Cockburn Central    40         Committed               2020
 The Leadlight                           132        Northbridge             14     Committed               2020
 Wyndham Lux                             120        Rivervale           40         Committed               2020
 Iconic Scarborough                      119        Scarborough        450         Committed               2020
 EQ West                                 190        Perth Waterfront   500         Committed               N/A
 DoubleTree by Hilton                    150        Fremantle               70     Committed               N/A
 Capital Square                          120        Perth CBD          350         Committed               N/A
 Sheraton by Starwood                    80         Perth Waterfront   110         Committed               N/A
                                                                                                                         BUILD: A further 3,300 rooms are under construction.
                                                                                                         Source: BNiQ

Room choice here to stay
Barnett government incentives to boost hotel stay
options is bearing fruit.
Peter Kermode                          strategy, modelling commis-               DoubleTree hotel, apartment               “We had a good policy from the      The Westin Perth was the first
peter.kermode@businessnews.com.au      sioned by Tourism WA said                 and retail project in Fremantle.       then state government in 2011,       hotel developed under the Bar-
                                       Perth would need an additional               A Park Regis hotel in Subiaco       and since then we have had a lot     nett government’s incentives, on
PERTH’S hotel capacity has             1,900 hotel rooms by 2020 to keep         is expected to open around the         of private investment,” he said.     the old FESA House and Perth
increased by about 30 per cent         occupancy at viable and sustain-          middle of next year as part of            “That has resulted in more        Chest Clinic sites bounded by
since 2012 and Business News has       able levels.                              the SubiXO development at 500          rooms, better quality rooms, and     Hay, Murray and Irwin streets.
identified a further 3,150 rooms          The sector is on track to sur-         Hay Street.                            better value rooms for visitors.”      The state government released
that are either under construc-        pass that requirement by at                  Singapore-based Dradgin is             In October 2011, the Barnett      the land for hotel development in
tion or committed, as the city’s       least 2,900 rooms.                        developing the office, cinema          government announced a series        May 2012 and it was purchased by
hotel sector is transformed.              The next major hotel opening           and hotel complex, and has             of incentives to encourage hotel     BGC for approximately $8 million.
  According to figures from the        is expected to be the four-star           appointed Doric Group to com-          development and investment in          The Westin development was
                                                                                 plete the construction after a         Western Australia, and particu-      followed by two more hotel pro-
                                                                                 dispute with original builder          larly within the Perth CBD, to       jects facilitated by the release of

          We had a good                                                          Cooper & Oxley.                        help counter what was then a         government-owned land – the
                                                                                    Singapore-based developer           severe shortage of hotel rooms.      Far East Capital developments
                                                                                 Fragrance Group has appointed             Incentives included the release   at Elizabeth Quay (where a
policy from the then state                                                       Probuild to carry out the design       of Crown land for hotel develop-     204-room Ritz-Carlton is being
                                                                                 and construct contract for NV          ment, the granting of longer-term    constructed), and the 263-room
government in 2011, and                                                          Apartments on Murray Street,           Crown leases for short-stay          Dorsett Hotel within the Perth
                                                                                 a development that comprises a         accommodation developments,          City Link precinct.
since then we have had a lot                                                     28-level hotel of 431 rooms and a      discounts on Crown land being          The Ritz-Carlton is scheduled
                                                                                 33-level tower of about 400 resi-      used for hotel developments, and     to open at EQ next year, with the
of private investment                          - Evan Hall                       dential apartments.                    flexible plot ratio bonuses.         Dorsett aiming to open in 2020.
                                                                                    Also expected to open next
Australian Hotels Association,         DoubleTree by Hilton in North-            year is the Mantra Hay Street
more than 3,000 rooms in hotels        bridge, which will have 206               Hotel, a 27-level, 250-room hotel
                                                                                                                                  COMPANIES MENTIONED:
and service apartments have been       rooms over 17 levels. The hotel is        being built by Jaxon.
added to Perth’s supply since 2012.    currently accepting reservations             Tourism Council of WA chief         BGC, Dradgin,                        Far East Capital,
  There are eight hotels cur-          for guests wanting to stay from           executive Evan hall said policy        Cooper & Oxley,                      SKS Group,
rently under construction in the       January 31 2019.                          measures introduced in 2011
                                                                                                                        Doric Group,                         Fragrance Group, Jaxon
CBD, Northbridge, South Perth            Malaysian company SKS                   by the Barnett government
and Subiaco totalling approxi-         Group is developing the Dou-              were the catalyst for major
                                                                                                                                SEARCH        Probuild
mately 1,850 rooms.                    bleTree by Hilton, in addition to         investment and helped trigger
  When the Barnett govern-             Perth Waterfront DoubleTree at            the flow of money into hotel              There are 117 results from our index of 95,972 articles,
ment released its 2012 tourism         Elizabeth Quay and a mixed-use            developments.                                      9,456 companies and 33,490 people
SPECIAL REPORT - Business News
FEATURE                                                                                                                                                               TOURISM
                                                                                                                                                    of the government for removing
                                                                                                                                                    Perth from the regional spon-
                                                                                                                                                    sored migration scheme, which
                                                                                                                                                    she says is dissuading prospec-
                                                                                                                                                    tive international students
                                                                                                                                                    from enrolling in Perth.
                                                                                                                                                       “The decision by the McGowan
                                                                                                                                                    government to remove incen-
                                                                                                                                                    tives for international students

                                                                                   Private
                                                                                                                                                    to stay here, the changes to the
                                                                                                                                                    state skills list, and the removal
                                                                                                                                                    of Perth from the regional spon-
                                                                                                                                                    sored migration scheme, have

                                                                                 builds for
                                                                                                                                                    had a big impact on diverting
                                                                                                                                                    people from Perth to the com-
                                                                                                                                                    peting states of South Australia
                                                                                                                                                    and Tasmania,” Ms Mettam said.

                                                                                   foreign
                                                                                                                                                       “While most international
                                                                                                                                                    students often don’t go on for
                                                                                                                                                    further employment, the deci-
                                                                                                                                                    sion to actually come to a state

                                                                                  students
                                                                                                                                                    is based very much on what
                                                                                                                                                    opportunities are there.”
                                                                                                                                                       A survey undertaken by
                                                                                                                                                    Study Perth found 62 per cent
                                                                                                                                                    of prospective international
                                                                                                                                                    students would choose a uni-
                                                                                Accommodation groups are                                            versity with a high graduate

                                                                          betting on international students
                                                                                                                                                    employment rate over high sat-
                                                                                                                                                    isfaction ratings.

                                                                                        returning to Perth.                                            “The removal of the poten-
                                                                                                                                                    tial to migrate to WA, while
                                                                                                                                                    it’s not often something that’s
 PROMO: Tony Chisholm is working with stakeholders to promote Perth as a student destination.                                                       fulfilled by these students, it’s
                                                                                                                                                    effectively taking away another

                                     13
                                                                                                                                                    incentive to study here,” Ms

                                                    % FIRST QUARTER 2018 DECLINE IN
Peter Kermode                                                                                                                                       Mettam told Business News.
& Matt Mckenzie                                                                                                                                        Tourism Minister Paul Papalia
peter.kermode@businessnews.com.au                     INTERNATIONAL STUDENT COMMENCEMENTS                                                           highlighted extensive market-
                                                            (WA, COMPARED WITH THE PREVIOUS TWO YEARS)                                              ing in China and India to attract
TWO major student housing                                                                                                                           international students to Perth,
projects set for completion early    to move in ahead of the 2019 aca-    promise of creating a safe and         GCP was working with Perth’s       as well as the ongoing work by
next year are indicative of pri-     demic year.                          exciting community, with close      universities, StudyPerth, the         government to get direct flights
vate operators’ enthusiasm for          Located on Stirling Street on     and easy access to Northbridge,     Australian Hotels Association         operating from India to Perth,
opportunities in Perth, amid         the fringe of Northbridge, it will   the CBD and, of course, their       and other groups to coordinate        and to win additional flights
expectations international stu-      have more than 700 beds over         studies.                            marketing to key overseas mar-        from China.
dent numbers in Perth will grow.     11 floors, and plenty of commu-        GCP has more than 7,500           kets, Mr Chisholm said.                  “We’ve launched a portal
   In the first quarter of 2018,     nal space to designed to enable      rooms under its management             Two further accommodation          inside the firewall in China,
Western Australia experienced        students to balance academic         across four brands – Hotels G,      projects targeting international      which will market to parents
a 13 per cent decline in interna-    pursuits with social life and        Residence, The Strand and its       students have been announced,         and students selling WA as a
tional student commencements,        wellness.                            student accommodation brand,        but are yet to proceed.               destination,” Mr Papalia said.
compared with the previous two          Co-working spaces with the        Campus.                                In May last year, the Metropol-       “The universities are all
years. In contrast, rival states     latest technology will allow col-      GCP chief operations officer      itan Redevelopment Authority          working together under our
South Australia and Tasmania         laboration and private meeting       Tony Chisholm said Campus           announced Cedar Pacific had           leadership, for the first time, to
had a 9 per cent and 28 per cent     rooms, while Campus Perth will       Perth had already received more     been selected to develop a 550-       sell the state as a destination
increase, respectively.              also feature a fitness club and a    than 2,000 inquiries from pro-      bed facility as part of the City      and then they can choose their
   The recent state government       rooftop barbeque area.               spective students, and he was       Link precinct.                        preferred institution.
announcement of a new Gradu-            Its rival development on the      confident the accommodation            Another project has been              “That will work but I think
ate Skilled Migration List to help   other side of Stirling Street,       would be full ahead of first term   approved on the corner of Wel-        the biggest single thing we
attract international post-gradu-    The Boulevard, is a joint ven-       next year.                          lington and Pier streets in the       can do is get new flights from
ate students has been welcomed       ture between developer Stirling        “This time next year we will      CBD, by developer Blue Sky Pri-       those direct markets in China
by the education sector, which       Capital and global student           potentially have 1,000 students     vate Real Estate and operator         and India.
had been affected by the gov-        accommodation manager GSA.           running around Campus Perth,”       Atira Student Living. It will cater      “At the moment we are just
ernment removing Perth from             It will house 571 beds in         he said.                            for more than 700 students com-       marketing WA but it is more of
the regional sponsored migration     self-contained studios and             “Being an international stu-      mencing 2020.                         a challenge if you don’t have a
scheme.                              shared apartments over 23 levels,    dent in that environment allows        Shadow tourism minister            flight to get on and go straight
   Campus Perth, a DevWest           and also feature communal study      them to get into a group and        Libby Mettam has been critical        to Perth.”
Group joint development with         areas, a gym, library and a roof-    enjoy the city. Everything they
Gaw Capital and its hospitality      top event space.                     need is right on their doorstop,             SEARCH        DevWest Group

arm GCP Hospitality, is due for         Both ventures are marketing       they don’t even need to get on a        There are 38 results from our index of 95,972 articles,
completion in time for students      to prospective students with a       train.”                                         9,456 companies and 33,490 people
SPECIAL REPORT - Business News
TOURISMFEATURE

Walk tours an
experience, not
a destination
Perth walking tours aim to provide
experiences for locals and tourists,
not just sightseeing.
Peter Kermode                            to international tourists, it was
peter.kermode@businessnews.com.au        initially locals that made up the
                                         majority of his customers, and
WHEN Ryan Zaknich started his            still contribute up to half his
Perth walking tours business Two         numbers today.
Feet & a Heartbeat 11 years ago,            The mix has changed over the
one of his featured routes incor-        years, however, with broader
porated stops at each of the city’s      representation of interstate and
three new small bars.                    international tourists looking to
   Out of loyalty, and a sense of        book a local experience.
history, he still includes Anda-            For Evan Hall, chief executive
luz, Helvetica and Holmes & Co           of Tourism Council of WA, the
(formerly Tiger Tiger) in the Eat        ability for Perth and Western Aus-
Drink Walk Perth-Bar tours, but          tralia to offer actual experiences,
the choice of additional small           rather than simply places to go,
bars to visit runs at more than          was essential for their future as
100.                                     desirable destinations.
   It is a small reflection of how          He said both sides of gov-
the Perth CBD has matured and            ernment had invested in major
changed from the time Lonely             tourism infrastructure – Perth
Planet labelled the city ‘Dullsville’.   Arena, Optus Stadium, Elizabeth
   As Perth has grown, Mr Zaknich        Quay – but had fallen down in
has expanded his range of tours          matching marketing budgets of
to cater for people interested in        other states and in facilitating
Perth’s and Fremantle’s history,         private enterprises to create expe-
food, culture, coffee and drink –        riences and events.
even Perth’s crime underbelly.              “We haven’t created any new
   The business employs 10 staff.        experiences of any substance or
   Other groups, including City          scale for decades, at a time when
of Perth and Oh Hey WA, have             leisure tourism has moved away
                                                                                CONECTION: Ryan Zaknich wants locals and tourists to interact with the city.
entered the market and also offer        from site seeing and into experi-
                                                                                Photo: Gabriel Oliveira
a range of walking tours of Perth’s      encing things,” Mr Hall said.
sites. Organisations such as His-           “All of our brochures – go to
toric Heart of Perth and Activate        Cottesloe, go to Fremantle, go to                                                                              particularly in and around the
Perth are working on initiatives         the Swan River, go to Kings Park –             We had this beautiful canvas                                    Swan River.
to highlight the culture of Perth’s      none of them are bookable.                                                                                        “We need to allow private
eastern end, offering walks fea-            “All of these places are in the                                                                             investment in new commercial
turing museums, architecture, art        public domain and they don’t
                                                                               of Perth, particularly at night,                                         experiences,” Mr Hall said.
and history.                             market themselves. We have                                                                                        “It’s about creating demand,
   Mr Zaknich said he started the        places to go but not much to do.”
                                                                               but people were not using it                                             and nothing creates demand like
business because he wanted to               Using the example of MONA                                                                                   creating experiences that people
activate – with people and move-         in Tasmania, which resulted in a      and weren’t out enjoying it and                                          want to do.
ment – sites in Perth.                   20 per cent increase in tourism                                                                                   “There is no lack of creative
   “We had this beautiful canvas         for the state despite Tasmania        interacting with it - Ryan Zaknich                                       Western Australians who have the
of Perth, particularly at night,         having no international flights,                                                                               national tourism experience as
but people were not using it and         and the Harbour Bridge climb in       climb and they can book it, and     and the state government had         well as the money who would like
weren’t out enjoying it and inter-       Sydney, Mr Hall said WA lacked        are then converted to a tourist,”   to play their part in encouraging    to create new things to do in Perth.
acting with it,” he said.                any offering or event that people     Mr Hall said.                       investment in tourist experiences,      “We know from opinion polling
   As Perth has changed, so has          would instantly recognise as a           “What if you did love the pic-   rather than allowing obstacles       that these things are supported
his mix of clientele over the years.     classic WA experience.                ture of Cottesloe Beach? What do    and objections. He said the Perth    strongly by the people of Perth,
Although Mr Zaknich originally              “Customers see the picture         you book? How do you get there?”    public would support new tour-       but they don’t get through the
thought he would be marketing            of the Sydney Harbour Bridge             Mr Hall said local councils      ism experiences being created,       approval process.”
SPECIAL REPORT - Business News
FEATURE                                                                                                                                                       TOURISM

                SEARCHENGINE
        ...your key to WA business
                                     HOTELS        & RESORTS
                                     GET THE FULL LIST ONLINE businessnews.com.au/List/hotels_resorts

Aloft Perth is one of four hotels operated by Marriott International in Perth. Photo: Attila Csaszar

                                                                                                                             No. of
     Change                                                                                                                 Business
       from                                                                                                           Total   Con-
     previous                                                                       Year est.    Star    Total staff Number vention
Rank year     Company name                 Senior executive and title                in WA      Rating     in WA of Rooms Rooms Hotel or resort operator

                                           Mr Andrew Cairns
 1     —     Crown Towers Perth            Executive General Manager, Crown Perth    2016         6      5,600*     500             Crown Hotels
                                           Hotels

                                           Mr Rob Weeden
 2     —     Pan Pacific Perth             General Manager
                                                                                     1973         5         338     486       18    Pan Pacific Hotels Group

                                           Mr Andrew Cairns
 3     —     Crown Metropol Perth          Executive General Manager, Crown Perth    2003         5      5,600*     395             Crown Hotels
                                           Hotels

                                           Mr Peter Brampton
 4           The Westin Perth              General Manager
                                                                                     2018         5         200     368       9     Marriott International

                                           Mr Sholto Smith
 5          Hyatt Regency Perth           General Manager
                                                                                     1988         5         429     367       15    Hyatt Hotels

                                           Mr Bruce Doig
 6          Duxton Hotel Perth            General Manager
                                                                                     1996         5         182     306       8     Duxton Hotels International

                                           Mr David Constantine
 7          Parmelia Hilton Perth         General Manager
                                                                                     1968         5                 284       10    Hilton Hotels and Resorts

             InterContinental Perth City   Mr Adam McDonald
 8          Centre                        General Manager
                                                                                     2017         5                 240       4     Intercontinental Hotels & Resorts

                                           Ms Alexis Hvalgaard
 9          Fraser Suites Perth           Hotel Manager
                                                                                     2012         5          90     236       5

                                           Mr Jason Cooley
10           QT Hotel                      General Manager
                                                                                     2018         5                 184       6     QT Hotels & Resorts

                                           Mr Leighton Yates
11          Pullman Bunker Bay Resort     General Manager
                                                                                     2004         5          91     150       6     Accor Hotels

                                           Mr Denny Keane
12          Peppers Kings Square Hotel General Manager                              2016         5                 120       1     Mantra Group
SPECIAL REPORT - Business News
TOURISMFEATURE

                   SEARCHENGINE
           ...your key to WA business
                                                          HOTELS       & RESORTS
                                                          GET THE FULL LIST ONLINE businessnews.com.au/List/hotels_resorts

QT Hotel on Murray St is Perth’s newest 5-star hotel. Photo: Gabriel Oliveira

                                                                                                                                                                              No. of
     Change                                                                                                                                                                  Business
       from                                                                                                                                                            Total   Con-
     previous                                                                                                                    Year est.      Star      Total staff Number vention
Rank year     Company name                                         Senior executive and title                                     in WA        Rating       in WA of Rooms Rooms Hotel or resort operator

                                                                   Ms Anneke Brown
13                COMO The Treasury                               General Manager
                                                                                                                                   2015           5                        48                    COMO Hotels and Resorts

                                                                   Mr Andrew Hopkins
14                Aqua Resort                                     Managing Director and Owner
                                                                                                                                   2010           5                        41           1        Aqua Resort Management

                   Rendezvous Hotel Perth                          Mr Matthew Richardson
15                Scarborough                                     Area Hotel General Manager
                                                                                                                                   1987         4.5            200        337          24        TFE Hotels

                   Esplanade Hotel Fremantle                       Mr Brad Hatfield
16                - by Rydges                                     General Manager
                                                                                                                                   1896         4.5                       300           15       Rydges Hotels and Resorts

                                                                   Mr Andrew Cairns
17                Crown Promenade Perth                           Executive General Manager, Crown Perth                          2005         4.5        5,600*         291                    Crown Hotels
                                                                   Hotels

                                                                   Ms Kylie Mead
18                Novotel Perth Langley                           Sales and Marketing Manager
                                                                                                                                   1987         4.5            140        256           5        AccorHotels

                                                                   Mr Amay Acharya
19                Mercure Hotel Perth                             Hotel Manager
                                                                                                                                   1994         4.5            137        239           7        Accor Hotels

                   Cable Beach Club Resort &                       Ms Carol McCracken
20                Spa                                             National Manager, Business Developent
                                                                                                                                   1988         4.5                       225           5        Hawaiian Group

                                                                   Mr Stephen Morahan
21                Aloft Perth                                     General Manager
                                                                                                                                   2017         4.5             95        224           7        Marriott International

22
      RANKED BY STAR RATING, THEN BY TOTAL ROOM IN WA
132 *5,600 is the number of Crown’s total staff in WA
All information compiled using surveys, publicly available data and contact with industry sources. Other companies may be eligible for inclusion. If you believe your company is eligible, please email
claire.byl@businessnews.com.au. WND: Would Not Disclose, NFP: Not For Publication, N/A: Not Applicable or Not Available.
The above list (and more than 80 other lists) inclusive of address, phone and email information are available online to all business subscribers at www.businessnews.com.au. If you are not a fully paid up
subscriber of Business News and want access to over 6,700 businesses and 24,000 executives, please contact us on 9288 2100 or email subscriptions@businessnews.com.au.
SPECIAL REPORT - Business News
Tour i s m SPECIAL REPORT
         SEARCH     Tourism
 There are 2,995 results from our index of 95,972 articles,
           9,456 companies and 33,490 people
Driving tourism dollars to your          WA tourism continues to slide
destination                              19 Jul 2018
18 Sep 2018
                                         New operator for Perth tourism hub
Former surfing boss to lead Tourism      19 Jun 2018 gas ...
WA
06 Sep 2018                              Interim Tourism boss named
                                         13 Apr 2018
Brand’s new tourism division to corral
the ‘complex beast’                      Tourism boss dumped
09 Aug 2018                              06 Apr 2018

Tourism isn’t rocket science             WA tourism slumps despite national
02 Aug 2018                              growth
                                         14 Mar 2018
Mining, tourism partner in new
initiative                               Liquor reforms drive change for
24 Jul 2018                              tourism
                                         14 Feb 2018

                                         Perth tourism campaign launched
                                         26 Feb 2018

                                                               businessnews.com.au
You can also read