Sponsorship Pack thisisgratitude.co.uk - A Wild in Art produced installation celebrating
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In aid of NHS Charities Together
A Wild in Art produced installation celebrating
NHS Staff and all key workers
Sponsorship Pack
thisisgratitude.co.uk
Created by: In aid of:
Charlie Langhorne Ellie Orton
Co-founder and Managing Chief Executive,
Director, Wild in Art NHS Charities Together
Wild in Art is thrilled to be producing this During the pandemic in 2020, NHS
event in partnership with NHS Charities Charities Together was overwhelmed
Together. We were aware that there was with people and businesses wanting
a long queue of people offering to host to contribute. In the first few months
events for the charity and were pleased of the crisis, we worked hard to
when Ellie and her team decided to distribute grants among our member
support us with Gratitude. charities to provide for the immediate
and urgent needs of NHS workers,
The image of key workers Impactful and reflective, Gratitude brings Many people will have visited our events patients and volunteers. Our focus
together 49 uniquely-designed human
standing together, but form sculptures in a display which
over the past 12 years both in the UK now is on the ongoing impact of and
and overseas and although Gratitude long term recovery from Covid-19 and
apart, is one of the invites contemplation and takes visitors is not an art trail in the traditional form, we will be funding partnerships with
abiding images of our on a creative journey of discovery. Each it will still take people on a journey social care and community healthcare
sculpture will be created by national of discovery. Our artists will capture organisations who provide vital patient
times - each worker and regional artists to reflect the stories the essence of what the Coronavirus services and care in community
socially distancing and and contributions of NHS staff and all pandemic has meant to people – from settings.
key workers, and will be sponsored by a
standing apart, while at different business.
home schooling and wildlife taking over
city spaces to reductions in pollution Gratitude will be an important
the same time showing a and of course Zoom calls - there will be landmark event for NHS Charities
unique coming together. Free to visit, Gratitude will be hosted something for everyone to reflect on. Together and will launch on the NHS’s
in high profile, accessible locations It will also enable people to give their official birthday on 5 July 2021. We
in Birmingham and London. Other personal thanks to the monumental need to keep the momentum going
Gratitude is a locations may be added at a later date. efforts of our NHS heroes and all and hope businesses step forward
spectacular outdoor The sculptures will be auctioned in the other key workers, community to support this event, which will give
autumn 2021 to raise funds for NHS
public art installation Charities Together (Registered Charity
volunteers and good neighbours who people the opportunity to show their
have made people’s lives a little better. gratitude to our NHS staff and all key
which commemorates Number 1186569). workers.
and celebrates this We look forward to seeing you at
Gratitude. From all of us at NHS Charities
extraordinary moment Together thank you for your continued
in time. support.
thisisgratitude.co.uk thisisgratitude.co.uk
will...
How it works
• Connect people - communities, • Businesses and other local organisations will
artists, businesses, NHS staff and be invited to sponsor a sculpture
all key workers - allowing them to • Artists will be invited to submit designs which
come together, reflect and show their will transform the sculptures with unique
appreciation artworks
• Highlight the stories, achievements • Design ideas will be presented to sponsors
and sacrifices of these unusual times who will each select their favourite
• Support the creative industries • Successful artists are commissioned to apply
through national and regional artist their designs - ranging from traditional to
commissions new media, fine art to illustration, graffiti and
• Provide an opportunity for businesses mosaic - to the sculptures
to support the installation and show • The installation will be hosted in high profile,
their appreciation accessible locations in summer 2021,
• Raise considerable funds for NHS supported by a guide and interactive app
Charities Together • The sculptures will be auctioned in autumn
2021 with substantial proceeds being
donated to NHS Charities Together
Artist’s impression. Each sculpture will be uniquely designed by national and regional artists.
thisisgratitude.co.uk thisisgratitude.co.uk
Why get involved Timeline
Driving footfall to
August -
your businesses and December
Partners and sponsors are invited
to get involved
2020
customers
Visitors will be encouraged to
download our award-winning app, September Media launch
enter the 4 digit code (found on 2020 Call for artist submissions
the sculpture plaque) and unlock
rewards which encourage them to
interact with you. Some sponsors
provide discounts or special January Art Selection event.
2021 Design ideas presented to sponsors for selection.
offers to attract new customers,
while others offer fun things to
download, entry into free prize
draws or match funded charity January
contributions. Artists commissioned and
- March
2021 sculptures created
Employee and
stakeholder
March
Sponsor workshop
2021
engagement
Helping charity, Brand promotion and
helping business marketing assets Many businesses choose to
From 5 Gratitude live in Birmingham and London
support us as a way of engaging July 2021 (minimum of 2 weeks per location)
Sponsoring a sculpture will raise vital There are many opportunities to their employees and families.
funds for NHS Charities Together and promote your brand, what you do Some will hold competitions to
will help us to produce a very special and key messages through our print get employees and their families
and significant event for the UK, but we and digital assets. These include the involved. Many sponsors develop
October
appreciate that as a business, you will sculpture plaque, Gratitude website relationships with other event 2021
Auction
want to see a return on this investment and the app. sponsors and partners which can
and use your sponsorship to reach all lead to business opportunities
your stakeholders. There are various and there are lots of networking
ways that you can do this… opportunities.
December Evaluation
2021
thisisgratitude.co.uk thisisgratitude.co.uk
thisisgratitude.co.uk
Sculpture Don’t just take
sponsorship our word for it…
£8,750 plus VAT Location sponsors Bee in the City, GoGoHares,
Manchester 2018 Norwich 2018
Individual sponsorship of a sculpture POA.
enables you to support this initiative in Virgin Trains saw an increase of 11% “GoGoHares was just a lovely event
a very personal way. It is available to Our ambition is to take Gratitude to during the period of the trail – they to be a part of, raising money for
all businesses and individuals. other locations around the UK, so if we also reported significant levels of a local charity and helping bring
are able to secure additional locations employee pride and engagement communities and businesses
Benefits include: we will be looking for support e.g. amongst employees. together.”
“Gratitude brought to Edinburgh by
• One large sculpture sponsorship XXXX.” Metrolink recorded a 32% increase “We had a lot of people visit us to
• Logo and messaging to appear on in family travel card sales across the see our amazing Hare sculpture,
the sculpture plaque, website and If you are interested in working with us tram network during the period of the some just to take a photo, but a good
within the app as a Location Sponsor, please get in trail. amount who visited the pub and had
• Bespoke product/service integration touch. a drink or a meal too, which was
via the app “Bee in the City has been one of obviously great for business.”
• Tickets to events the finest things we have ever been
• Account management support involved with over the years… such “Overall, we were just really pleased
an inclusive project that has brought to be part of Norwich’s now famous
There are a small number of value the whole city together and created art sculpture events and felt blessed
in kind opportunities available for such an amazing piece of public art. that the trail encompassed parts of
businesses who can help support The library was inundated with visitors our beautiful county.”
production of the event through over the summer period, many had
offering print, logistics and security never been in the building before.” Judi-Mae Alderton
services. Head of Marketing Woodforde’s
Neil MacInnes OBE Brewery
Head of Libraries, Manchester City
Council
thisisgratitude.co.uk thisisgratitude.co.uk
About NHS About Wild in Art
Charities Together
NHS Charities Together is the umbrella The NHS Charities Together COVID-19 Wild in Art is a leading producer of
organisation for the UK’s circa over Appeal was launched in March 2020 spectacular, mass-appeal public art
230 NHS charities in the UK and is to support NHS staff, volunteers and events that connect businesses, artists
the official national charity partner of patients across the UK. The money and communities through the power of
the NHS. It supports and champions raised is funding grants to help creativity and innovation.
its members by providing: a collective NHS charities support NHS staff,
voice; a forum for nationwide volunteers and patients by meeting Since 2008 Wild in Art has animated
fundraising and advocacy campaigns; immediate and urgent needs, whilst cities across the word including Sydney,
specialist advice and guidance; also resourcing vital partnerships in Auckland, Cape Town and São Paulo
bespoke conferences and training the community and supporting the and has created trails for the London
opportunities, as well as access to long-term physical and mental health 2012 Olympics, the 2014 Commonwealth
online resources and support. recovery from Covid-19. Games in Glasgow, Historic Royal Palaces
and Penguin Random House.
nhscharitiestogether.co.uk
Wild in Art Events have:
• Enabled over £15m to be raised for
charitable causes
• Injected £2.4m into local creative
communities
• Engaged over 850,000 young people in
Learning Programmes
• Helped millions of people of all ages to
experience art in non-traditional settings
wildinart.co.uk | @wildinart
thisisgratitude.co.uk thisisgratitude.co.uk
Get in touch…
Please get in touch with us to discuss
how you can get involved.
Julie Gaskell
Head of Partnerships,
Wild in Art
07768 038912
julie@wildinart.co.uk
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thisisgratitude.co.uk
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