SPORTSHERO PRESENTATION - APRIL 2018
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SportsHero Presentation April 2018
Disclaimer This presentation and any ancillary material provided with it (together, ‘Presentation’) has been prepared by or on behalf of SportsHero Limited (“SHO”), and is general information about SHO’s activities current as at the date of this Presentation. “Presentation” includes any information which has been or may be supplied in writing or orally by SHO in connection with the Presentation or in connection with any further inquiries in respect of the Presentation. This information is given in summary form and does not purport to be complete or comprehensive in any way. SHO expressly disclaims any and all liability for representations or warranties, expressed or implied, contained in, or omitted from this Presentation or any other written or oral communication by SHO to any interested party in connection with this Presentation so far as is permitted by law. In particular, but without limitation, no representation or warranty is given by SHO as to the accuracy, completeness or reliability of this Presentation or achievement or reasonableness of, and no reliance should be placed on, any projections, estimates, forecasts, analyses contained in the Presentation which may involve by their nature a number of risks, uncertainties or assumptions that could cause actual results or events to differ materially from those expressed or implied in this Presentation. Only those particular representations and warranties which may be made in a definitive written agreement, when and if one is executed, and subject to such limitations and restrictions as may be specified in such agreement, shall have any legal effect. By its acceptance hereof, the recipient agrees that SHO, nor any of its officers or affiliates, shall be liable for any direct, indirect or consequential loss or damages suffered by any person as a result of relying on any statement in or omission from this Presentation, along with other information furnished in connection therewith, and any such liability is expressly disclaimed. This Presentation is the intellectual property of SHO and may contain material non-public information, that is proprietary and confidential to SHO. By participating in this presentation, or by accepting a copy of the slides presented, you agree to be bound by the foregoing limitations.
SportsHero is a sports
gamification platform, which
currently boasts a robust
prediction programme across
football & cricket with cycling
launching in May 2018
© SportsHero 2018
SportsHero rated by WIRED Magazine UK
as one of the best apps of 2017.
#passion
“Passion is an intense emotion, a compelling enthusiasm or desire for something.
Everything from building our platform, growing our audience and engaging with our
fans is all built around passion.”
Tom Lapping
CEO, SportsHero
SportsHeroes Creating Stars All of our competition winners are expert predictors that posses high skill sets. We plan to promote these people and develop their personal brand to turn them into “Stars”. We will act as their agent and promote them as talent - which could lead to brand endorsements, live appearances and premium content creation. We are creating our own “All Stars”
Capital Structure
Listed shares 174,698,801 (including 10,000,000 held in voluntary escrow) - MyHero is the largest shareholder with 60mil shares
74,557,142 - MyHero major stakeholders are IPV Capital (USD 2bil
Escrowed shares (held in ASX imposed escrow until Feb 2019)
fund), Samsung Ventures and Kleiner Perkins Caufield
Bayers (KPCB China)
TOTAL SHARES ON ISSUE 249,255,943 - The top 20 largest shareholders account for 70% of the
shares on issue
Performance Rights 9,500,000
Options 71,085,714 Exercisable at $0.05 and expiring 31 Aug 2019
Options 1,000,000 Exercisable at $0.20 and expiring 1 Feb 2021
Competitive Landscape
Betting Fantasy Prediction
The App. © SportsHero 2018
The App
User Journey
16
Competitions Virtual Wallet eStore Become a Hero
Monthly and year-long Predict the right Redeem your SportsHero Surge up the
competitions ensure there outcomes and win coins in our eStore for leaderboard to gain
is always something big SportsHero coins to load some of the best prizes fame & recognition,
to play for. up your wallet on the planet winning great prizes
along the way
COMPE TE WIN REDEEM HEROVirtual
Virtual Wallet
Wallet eStore
Become a Hero
Our Offering
Fill your wallet with
Engaging competitions with SportsHero coins and
fantastic prizes from our redeem in our eStore for
partners & sponsors awesome prizes
Competitions eStore
Predict the right outcomes Surge up the leaderboard,
and win SportsHero coins to gain recognition and win big
load up your walletMulti-Lingual
English Chinese BahasaIn-house Competitions
FootballHero Facebook TOP 5 Countries
our fans come from:
211,565 LIKES 1 Indonesia 4 Myanmar
Posts Total
Total 2 India 5 Vietnam
Engagement Video Views Reach 3 Thailand
445,842 650,261 6,375,578
Top 3 Footballers
our community loves :
Gender TOP 3 Languages #1 #2 #3
our fans speak:
#1 Bahasa Indonesia Lionel Messi Cristiano Ronaldo Neymar Jnr
#2 Hindi
98% 2% #3 English Top 3 Teams
our community loves :
Age Range Most Popular #1 #2 #3
18 - 24 Android Manchester United Liverpool FC Chelsea FCSportsHero is monetising
Communities through sports
gamification to generate
non traditional revenue.
© SportsHero 2018Meet Our Partners
90min is a global football media Walletku operates an engaging
and technology company focused platform and technology ecosystem
on the digital generation, with a that offers a wide range of digital
total combined community size products for e-payments through
of 500 million with approx. 60 its existing distribution network of
million unique monthly users. 22,000 outlets located island wide
in Indonesia.
© SportsHero 2018 Sources: Numbers from 90Min, Spartan Sports and WalletKu.Meet Our Experts
Tri Putra Permadi Ian Chappell Chris Robb
Mr Putra is SportsHero’s Official Ian Michael Chappell is a former cricketer Chris is a 30-year veteran of the mass
Indonesian Football Partner and is who played for South Australia and Australia. participation sports events industry.
highly regarded as one of Indonesia’s He captained Australia between 1971 and Chris provides consulting services to
leading social media entrepreneurs and 1975 before taking a central role in the events, brands, and governments on top
digital marketing maverick. breakaway World Series Cricket organisation. of creating mass participation IP.“It doesn’t matter if we are Top 20 Countries interested
Strategy: Indonesia absent from international in Football
competitions for a while as long
as we can win big in the future,” Nigeria 83%
said President Joko Widodo Indonesia 77%
Indonesia Thailand 75%
204m Football Fans Saudi Arabia 74%
Argentina 72%
Popular Local Clubs Popular European Clubs Malaysia 70%
Football is the most popular sport A selection of some of the largest The English Premiership and La Liga is Mexico 70%
in Indonesia, in terms of annual teams in Indonesia with a collective also very popular in Indonesia with Egypt 69%
attendance, participation and following of millions of avid fans. some fan bases far larger than
South Korea 69%
revenue. It is played on all levels, from local teams.
children to middle-aged men Spain 69%
equating to 77% of the country Brazil 67%
Persija Jakarta 656k Manchester United 286k
interested in the game.
Italy 67%
The Indonesia Super League is Persib Bandung 9.6m Manchester City 101k South Africa 66%
extremely popular with a loyal and Poland 64%
engaged fan base. The Football Persebaya Surabaya 44k Liverpool FC 49k
Germany 61%
Association of Indonesia (PSSI) acts
as the governing body and is looking Qatar 60%
PSM Makassar 20k Chelsea FC 266k
to grow the game locally through UAE 60%
different platforms – digital being the
PSMS Medan 5k FC Barcelona 142k Ireland 58%
most popular.
Hong Kong 53%
PSIS Semarang 116k Real Madrid 1m Russia 52%
Source: Facebook Fan pages Source: Facebook Indonesian Fan pages Source: Neilson World Football Document 2017SportsHero India © SportsHero 2018
INDIA
Digital in India
TOTAL INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE
POPULATION USERS MEDIA USERS MOBILE USERS SOCIAL USERS
1,347 462 250 844 230
Million Million Million Million Million
Urbanisation: Penetration: Penetration: Penetration: Penetration:
34% 34% 19% 63% 17%
Sources: Digital in 2018 Global Overview Report from We Are Social and Hootsuite.INDIA
Annual Digital Growth
INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE
USERS MEDIA USERS MOBILE USERS SOCIAL USERS
0% +31% +6% +38%
Since JAN 2017 Since JAN 2017 Since JAN 2017 Since JAN 2017
(Unchanged) +59 Million +46 Million +63 Million
Sources: Digital in 2018 Global Overview Report from We Are Social and Hootsuite.INDIA
Device Usage
MOBILE PHONE STREAMING E-READER WEARABLE
COMPUTER TABLET TELEVISION
(ANY TYPE) DEVICE DEVICE TECH DEVICE
88% 15% 5% 79% 4% 2% 4%
Sources: Digital in 2018 Global Overview Report from We Are Social and Hootsuite.INDIA
Time Spent with Media
(AVERAGE DAILY TIME SPENT AS PER HOOTSUITE REPORT)
STREAMING STREAMING
INTERNET SOCIAL MEDIA
VIDEO MUSIC
7H 25M 2H 26M 3H 01M 1H 24M
Sources: Digital in 2018 Global Overview Report from We Are Social and Hootsuite.INDIA
Social Media Use
TOTAL NUMBER OF ACTIVE SOCIAL USERS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL
ACTIVE SOCIAL AS A PERCENTAGE OF SOCIAL USERS USERS AS A PERCENTAGE
MEDIA USERS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION
250.0 19% 230.0 +17%
Million Million
Sources: Digital in 2018 Global Overview Report from We Are Social and Hootsuite.INDIA
Most Active Social Media Platforms
YOUTUBE 30%
FACEBOOK 30%
WHATSAPP 28%
FB MESSENGER 20%
INSTAGRAM 19%
GOOGLE+ 19%
TWITTER 18%
SKYPE 15%
LINKEDIN 15%
SOCIAL NETWORK
PINTEREST 11%
MESSENGER / CHAT APP / VOIP
HIKE 10%
SNAPCHAT 10%
Sources: Digital in 2018 Global Overview Report from We Are Social and Hootsuite.Revenue Generation
Models
F2P
Free to Play
P2P
Pay to Play
P2F
Pay to Follow
Anyone can play for free. A bespoke prediction model which Expert prediction set their price
Focus is to build critical mass in user. gets the user to pay to answer for users to follow them.
Monetize through advertising questions and host their own. Revenue in split between the
A pool is created and split with experts and SHO.
winners and question hosts. The bigger the hero the bigger
Piloting in strategic markets. their payout.
© SportsHero 2018Example of Partner’s Activation Concept
© SportsHero 2018
SportsHero IPL Challenge
20 18 / 04 / 01 - 2017/5 / 31© SportsHero 2018
The App
Partner Competitions
Enter Competitions
to win awesome
prizes
Roubaix Challenge
WIN A PREMIUM KIT
Users battle out each month to win amazing
cycling related prizes from partnership deals.PR & Press The Australian WIRED Magazine UK
Newspaper Accolade
Sky News Business
Switzer
CNBC Squawk box
21st Nov 2017 26th Nov 2017 Dec 2017Join the movement.
Let’s make history.
For Further details, please contact
Tom Lapping
CEO
SportsHero
tom@sportshero.mobiYou can also read
