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2019 Media Kit
Springer
Nature
Media
Options
Influential readership and content that drives discovery.
LIFE SCIENCES SPRINGER NATURE. . ........................... 2
CLINICAL MEDICINE
OUR AUDIENCE & REACH.................... 3
ADVERTISING SOLUTIONS................... 4
PHYSICAL SCIENCES
BRANDED CONTENT
& OPTIMIZED TARGETING. . .................. 6
PARTNER WITH US............................. 7SPRINGER NATURE OUR AUDIENCE & REACH PARTNERSHIPS.NATURE.COM
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We’re home to the world’s most influential journals, including Nature which celebrates its 150th Our journals and services are used
anniversary in 2019. Our dominance in scientific publishing comes from a company-wide philosophy
to uphold the highest level of quality for our readers, authors and commercial partners. from the bench to the bedside
ACCESS AN UNRIVALLED NETWORK OF TRUSTED SCIENTIFIC BRANDS
RESEARCHERS CLINICIANS
PLACES OF WORK†
WE HAVE OUR MONTHLY ONLINE REACH
3,000+ JOURNALS * 128 MILLION PAGE VIEWS **
7 MILLION + ARTICLES * 35.4 MILLION USERS ***
University 62%
71.2 MILLION SESSIONS ** Research Institute 21% Hospital 49%
Corporation 9% University 27%
Government 5% Clinical Practice 19%
WORLD RENOWEND EDITORIAL CONTENT IN ALL AREAS OF SCIENCE Hospital 3% Research Institute 1%
LIFE CLINICAL PHYSICAL
SCIENCES MEDICINE SCIENCES
KEY JOB TITLES †
CURRENT SUBSCRIBERS INCLUDE: Senior academic/ Doctors/
41% Department head 80% Medical students
3,484 organizations*
Student/Early-career Healthcare professional/
84% of the Top 200 universities as ranked in Times Higher Education 33%
scientist
14%
Clinicians
720 hospitals/healthcare centers and medical research facilities*
VP of research/Principal
90% of the Top R&D Spending Pharma Companies^ 21%
investigator/Lab director
6% Clinical researcher
68% of the Top R&D Spending Electronics Companies^
2 | Media Options 2019 Media Options 2019 | 3
*Publisher Data 2018 | **Google Analytics, January-June 2018 | ***These figures are a combined total of users of nature.com, link.springer.com, scientificamerican.com, natureasia.com, and
biomedcentral.com. (January-June 2018) | ^EU R&D Scoreboard 2016, Publisher Data 2018 | †Reader Survey 2017; Places of Work and Key Job Titles data include select categories only.ADVERTISING SOLUTIONS PARTNERSHIPS.NATURE.COM
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WHAT’S YOUR OBJECTIVE? Each customer’s journey is unique.
Our marketing solutions can be tailored to reach your customers at any point.
Where is your customer How do you How can your
in their buying journey? measure success? marketing help?
DRAW ATTENTION
IMPRESSIONS Boost your message to a wide audience. Highly visual advertisements in key publications and prominent
websites produce important first impressions. Complement this wide reach with more refined targeting
TIME IN VIEW
AWARENESS
to reinforce to your specialized market.
REACH Create and distribute relevant content to grab more attention outside of traditional advertisements. Insert
INTEREST your brand into the community. Talk with your audience about their challenges rather than to them about your
PAGEVIEWS product. Tell a unique story with an article or align your brand with latest content from Springer Nature.
CAPTURE ENGAGEMENT
SCROLL DEPTH
Keep up with more captivating content! Continue an in-depth story your audience will love reading and
TIME ON SITE
CONSIDERATION sharing. Be a thought leader in a topic and convert customers into loyal brand advocates. Content’s unrivalled
flexibility makes it a crucial component for multiple stages.
INTENT SOCIAL REACTIONS
& SHARES No time for creating content? No problem! Our custom content team can create relevant articles
for you in a voice and style our audience already loves and engages with daily.
@
CLICKS GENERATE ACTION
EVALUATION REGISTRATIONS Get them clicking and responding to finalize that sale. Send an email with a strong call to action to reply.
Talk to your customers directly with a webcast to answer their questions in real time. With these
PURCHASE QUALIFIED LEADS qualified leads, your sales team can follow up and close the deal.
DON’T KNOW WHERE TO START?
We can help you find the right marketing mix for campaigns of all sizes and budgets.
Talk to us at any stage from early brainstorming to launch.
4 | Media Options 2019 Media Options 2019 | 5BRANDED CONTENT & OPTIMIZED TARGETING PARTNER WITH US PARTNERSHIPS.NATURE.COM
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BRANDED CONTENT Whether you’re focused on a multi-channel marketing campaign, recruiting top talent, training researchers, or promoting
your organization’s achievements, we are your trusted partner.
TURN YOUR MESSAGE INTO IMMERSIVE STORIES THAT
OUR READERS WILL READ, RESPECT, AND SHARE. STAND OUT FROM THE CROWD WITH OUR AUDIENCE IS SCIENCE’S BEST AND BRIGHTEST
MARKETING THAT PROVIDES TRUE VALUE
Branded content is purpose-built by the Nature Research Partner with us to:
AND INSIGHT TO AN AUDIENCE.
Custom Media team, with your full approval. Integrate your
messaging into articles and story formats that our readers
True value for you RECRUIT TOP TALENT with job listings, advertisements across our platform, and employer profiles.
expect and enjoy, prominently featuring your organization and your audience
as a trusted partner.
RUN CUSTOM EVENTS & CONFERENCES and establish your authority in your field of research with
What will my branded content look like on nature.com?
Nature.com regions
memorable events that promote scholarly discourse.
WHAT COMPANIES
WHAT AUDIENCES
NATIVE ADVERTISING WANT TO
WANT TO HEAR
TALK ABOUT
OUR EDITORIAL TEAM IS WORLD RENOWNED
Native advertising placements can be used to promote your
science… wherever you are.
branded content on Nature Research journal sites. These Work with them for:
www.natureasia.com
advertising units have been carefully designed to highlight Nature.com regions
CONTENT-CENTRIC AUDIENCE-CENTRIC An English language website highlighting some of the best research in the Asia-Pacific region as
your content to our audience, without impacting their well as links to localSPONSORSHIP
language websites. of specially commissioned content to reinforce your commitment to a technological
user experience. We also utilize multi-channel marketing Create content then Identify an audience then advance, therapeutic area, or scientific field.
science… wherever you are.
find an audience for it create content for them www.npgiberoamerica.com
campaigns across Springer Nature to further ensure your
objectives are achieved. CUSTOM MEDIA & PUBLISHING to craft engaging content that tells your story across multiple platforms
www.natureasia.com
Dedicated to the development of medical communications in the Spanish- and Portuguese-
NO AUDIENCE MAXIMUM AUDIENCE speaking markets ofincluding print,
Europe and Latin digital,
America as wellsocial media, and livemarkets
as other non-English-speaking events & broadcasts.
See examples of native advertising An English language website highlighting some of the best research in the Asia-Pacific region as
in Europe.
well as links to local language websites.
www.nature.com/nchina
RESEARCHER SERVICES to build your team’s skills and understanding of today’s academic landscape
www.npgiberoamerica.com
Nature China is dedicated to highlighting the best research being produced in Hong Kong and
Mainland China inwith sciencetraining
and clinical and services
medicine. by our
Every month oureditors
editors
survey the scientific
literature to identify the best recently published papers, from China, and provide engaging
Dedicated to the development of medical communications in the Spanish- and Portuguese-
OPTIMIZED TARGETING short summaries.
speaking markets of Europe and Latin America as well as other non-English-speaking markets
in Europe.
We provide unparalleled contextual targeting, native advertising, and audience segmentation across our entire web OUR TRULY GLOBAL OFFERINGS INCLUDE DEDICATED REGIONAL WEBSITES
www.nature.com/nindia
www.nature.com/nchina
portfolio. Place your ads alongside specific articles based on any keyword selections of your choice, relevant journals, as Nature India is a showcase of the best of Indian science and not a peer-reviewed journal.
However, as a resource for authors and referees interested in publishing with other Nature titles,
Nature China is dedicated to highlighting the best research being produced in Hong Kong and
well as user behavior. the 'Links on Nature' box points to information appearing elsewhere on nature.com.
Mainland China in science and clinical medicine. Every month our editors survey the scientificLocal language websites in:
literature to identify the best recently published papers, from China, and provide engaging
short summaries.
(English and Arabic) www.nature.com/nmiddleast
• Japanese
OUR BANNER ADS CONSISTENTLY BEAT INDUSTRY BENCHMARKS FOR ENGAGEMENT*
Nature Middle East is a free portal for scientific and medical research in the Arabic-speaking •
www.nature.com/nindia Korean
Middle East, covering a diverse group of 18 nations. The site has a broad scope that caters for
In-View Time Over 3x longer than industry average • Sign up to the free weekly podcast, featuring interviews
Simplified Chinese
naturechina.com
Nature India is a showcase of the best of Indian science and not a peer-reviewed journal.
scientific and medical researchers at all levels, from students to post-doctoral fellows to principal
However, as a resource for authors and referees interested in publishing with other Nature titles, with the scientists behind the research, and contributions
investigators. Nature Middle East publishes articles in English and Arabic, including research
In-View Time > 30 Sec % Over 4x higher than industry average the 'Links on Nature' box points to information appearing elsewhere on nature.com.
highlights, news and features, an interactive blog, job vacancies and local events.
from Nature’s top team of editors and journalists.
Universal Interaction % Almost 2% higher than industry average
www.nature.com/nmiddleast
Universal Interaction Time Almost 2x longer than industry average nature.com/nature/podcast
140Nature Middle East is a free portal for scientific and medical research in the Arabic-speaking
150TH
Middle East, covering a diverse group ANNIVERSARY
of 18 nations. The site has a broad OF
scopeNATURE
that caters for
Sign up to the free weekly podcast, featuring interviews
scientific and medical researchers at all levels, from students to post-doctoral fellows to principal
Catalogue Layout.indd 140
investigators. Nature Be partarticles
Middle East publishes of a major moment
in English inincluding
and Arabic, STEM research
publishing, as 12:12
25/09/2014 we24752_Nature
celebrate with the groundbreaking scientific
scientists behind the
podcast ad_Tube_V1.indd 1
research
research, and contributions
from Nature’s top team of editors and journalists.
and award
highlights, news and features, an interactive blog, winning science
job vacancies and localnews
events. coverage published by Nature since its launch in 1869. Landmark
discoveries, commentaries and history will be spotlighted by high profile coverage content across our
Ask about our comprehensive banner performance reports that include time-based metrics
platforms. Don’t miss the opportunity to mark this science communication milestone.
nature.com/nature/podcast
and multi-view heat maps. 140
24752_Nature podcast ad_Tube_V1.indd 1
Catalogue Layout.indd 140 25/09/2014 12:12
6 | Media Options 2019 Media Options 2019 | 7
*Dynamic Contextual Advertising Campaign averages against MOAT All Buy Types Display Desktop Benchmarks Global October 2017- December 2017BACK TO MENU
Contact us
For more information on advertising opportunities, contact your
Account Manager or our Sales Operations Team.
advertising@springernature.com
(US): +1 (212) 726 9682
(EU): +44 (0) 20 7843 4960
VISIT OUR DEDICATED WEBSITE FOR ADVERTISING CLIENTS:
PARTNERSHIPS.NATURE.COM
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