Deutsche Bank's 2017 Media & Telecom Conference - March 7, 2017

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Deutsche Bank's 2017 Media & Telecom Conference - March 7, 2017
Deutsche Bank’s 2017 Media & Telecom Conference
March 7, 2017
Deutsche Bank's 2017 Media & Telecom Conference - March 7, 2017
Forward-looking Statements
Certain statements in this presentation may be forward looking in nature or constitute “forward-looking statements” as defined in the Private Securities
Litigation Reform Act of 1995. The words “believe,” “expect,” “estimate,” “could,” “should,” “intend,” “may,” “plan,” “seek,” “anticipate,” “project” and
similar expressions, among others, generally identify “forward-looking statements,” which speak only as of the date the statements were made. The
matters discussed in these forward-looking statements are subject to a number of risks, trends and uncertainties that could cause actual results to
differ materially from those projected, anticipated or implied in the forward-looking statements. A number of those risks, trends and uncertainties are
discussed in the Company’s filings with the U.S. Securities and Exchange Commission, including the Company’s annual report on Form 10-K for the
2016 fiscal year and its subsequent Quarterly reports on form 10-Q. Any forward-looking statements should be evaluated in light of these important
risk factors. The Company does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise, except as required by law.

This presentation also contains a discussion of certain non-GAAP financial measures that the Company presents in order to allow investors and
analysts to measure, analyze and compare its financial condition and results of operations in a meaningful and consistent manner. A reconciliation of
these non-GAAP financial measures to the most directly comparable GAAP measures can be found in the Company’s annual report on Form 10-K for
the 2016 fiscal year and its subsequent Quarterly reports on Form 10-Q.

The Company’s filings with the U.S Securities and Exchange Commission are available through the investor relations portion of our website.

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Deutsche Bank's 2017 Media & Telecom Conference - March 7, 2017
Profile
 Company Name        Headquarters   Employees
 Gannett Co., Inc.   McLean, VA     20,900

 Incorporation       Ticker         2016 Revenues
 Delaware            GCI            $3.0 billion

 President and CEO
 Robert J. Dickey

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Deutsche Bank's 2017 Media & Telecom Conference - March 7, 2017
Gannett is a next-generation media company that empowers
                        communities to connect, act and thrive
    Gannett owns ReachLocal, a digital marketing solutions platform, USA TODAY, 109 strong local media
    organizations in 34 states and Guam, and more than 160 local media brands in the U.K.

    Achieved 122 million unique visitors in November, making the company a powerhouse in the U.S. news and
    information category.

    50%* of the total domestic digital millennial audience (18-34) access content on the USA TODAY NETWORK.

    Gannett reaches more people digitally than Netflix, CBSnews.com, New York Times Digital, BuzzFeed.com,
    Huffington Post, or WashingtonPost.com.*

    41%* of U.S. internet users access content on USA TODAY NETWORK platforms.

4   Source: ComScore
Deutsche Bank's 2017 Media & Telecom Conference - March 7, 2017
Investment Highlights

    Strong Financial Profile                                   Well-Positioned to Make                          High Liquidity Available for
                                                               Accretive Acquisitions                           Return of Capital to Shareholders

 $867 million Q4 revenues, up 17%                             In 2016, completed the acquisitions of          High level of stable cash flow. Cash flow from
  year-over year.                                               Journal Media Group (“JMG”), ReachLocal          operations of $251 million* for full year 2016.
                                                                and the North Jersey Media Group “NJMG”.
 Achieved $252 million fourth quarter                                                                          Dividend of $0.16 per share, $0.64 per share
  digital revenues, and record 122                             Proforma consolidated digital revenues           annualized.
  million unique domestic digital visitors                      approach $1 billion at end of Q4.
  in November.                                                                                                  Authorized Share buyback program of $150
                                                               Over $800 million total revenues acquired in     million. Repurchased 3.75 million shares in
 National digital advertising up 19.1%,                        last twelve months (JMG, NJMG,                   Q4 at average cost of $8.71 per share.
  up 16.4% excluding acquisitions.                              ReachLocal).
                                                                                                                Generated $17 million in 2016 from certain
                                                                                                                 asset and real property sales.

5     *Before impact of $84.6 million pension contributions
Real Estate Portfolio

                           Owned     Leased     Total
                                                                      The owned real estate portfolio on our
    Total square footage   11.2 mm 3.7 mm 14.9 mm
                               75%    25%                             balance sheet represents a significant
                                                                             value to the company
    Number of properties       153      307        460

                                                                      We see a lot of value that can be utilized to
                                                Cash
                                              Proceeds   Properties     further our strategies of consolidating
    2016 sales                                $17 mm        13         publishing assets, investing in our digital
    Current properties under contract         $18 mm         9           future either organically or through
                                                                           acquisition, or returning value to
    Properties being marketed or evaluated    $75 mm        28
                                                                                     shareholders.

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Digital Growth Story
News & Information Media Industry Transformation

Key Gannett              Consolidation Strategy
                          Consolidation    Strategy                       Digital Investments

Strategies                  Revenue and earnings growth                       Mobile
                            Synergies                                      
and
                                                                                Video
                            Free cash flow                                    Data analytics and data mining
Initiatives                 Largest local-to-national news network            Advertising technology
                            Return capital to shareholders                    Virtual Reality

Financial strength and          Growing news network,                 Necessary scale and                  Solidifies market leading
industry leading scale          enhanced revenues,                    resources for investment in          position in the “next
position to make                earnings, and free cash flow          digital platforms and                generation” of the news
consolidating local             through operational                   technologies to transform            and information media
market acquisitions.            efficiencies and synergies.           existing digital revenues.           industry.

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Gannett’s Key Drivers of Digital Growth
A diversified approach to our digital strategy, both on and off platform, has positioned
Gannett as a leader in the digital media space.

 Gannett’s unique visitor growth has reached record highs, driven by smart acquisition decisions,
  enhanced content syndication strategies and organic growth through search and social platforms
 Product investments within our core mobile platforms has driven new and higher engaged audiences,
  leading to heightened monetization opportunities
 A focus on Gannett’s video strategy, has led to record video plays across the network, and
  differentiating monetization opportunities (e.g. YouTube, Teads) leading to revenue growth
 As consumers migrate to Social platforms to find and consume their news, Gannett’s social publishing
  strategy has led to an increased fan base, who becomes more engaged with the USA TODAY brand
  every week

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Unique Digital Visitor Growth
With 106 million Unique Visitors in December, Gannett consistently ranks in the top 3
in the News & Information category in comScore
   Immediately after the Broadcast division was spun off in July of
    2015, Gannett dropped from rank #3 to rank #6 in the News &
    Information comScore category
   Through acquisitions, partnerships, and organic growth
    Gannett’s unique visitors have grown 16% over that timeframe
   Gannett ranked #2 in August and is currently competing with
    CNN for rank #2 (Yahoo-ABC News is rank #1)

    10   Source: comScore
Elections Coverage
Coverage of the November general election drove network unique Visitors up to 122
million, a record month for the USA Today Network

 USA Today Elections content produced 56
  million page views and was a +103%
  increase over the 2012 elections (source:
  Adobe Analytics)
 Local markets also reached record unique
  visitors, driven by acquisitions, shared
  content from national election coverage, and
  coverage of Tennessee wildfires

 11   Source: comScore and Adobe Analytics
Mobile Web Growth
Gannett ranked #1 in mobile web in the News & Information category
in comScore at the end of December 2016

      Mobile Web Unique Digital Visitors

 12   Source: comScore and DFP
Video as a component of Gannett’s Digital Growth
Gannett continues to build an innovative video network, with best in class video
content to drive new audiences and create and grow current revenue streams
 In Q4, Gannett generated 474 million total cross platform plays, an
  increase of 104% YoY                                                      Network Video Replays
       - USA TODAY up +92% YoY to 204M plays
       - Local sites +111% YoY to 69M plays
 Our Sports Digital Properties, both owned and operated and
  Affiliates, continue to be a significant contributor to the growth with
  a 88% YoY increase
 Building on our core success, and growing our mobile and social
  footprint, will be a key focus areas in 2017

  13     Source: Adobe Analytics
ReachLocal

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REACHLOCAL PRODUCT PORTFOLIO
                A TOTAL DIGITAL MARKETING SYSTEM DESIGNED TO
      HELP LOCAL BUSINESS GET MORE LEADS AND TURN THEM INTO CUSTOMERS
                                                                           CONVERT LEADS INTO
         GET DISCOVERED                        GET CONTACTED
                                                                              CUSTOMERS
      DIGITAL ADVERTISING                       WEB PRESENCE                   SOFTWARE

     ReachSearch          ReachDisplay      ReachSite       ReachCast            ReachEdge

     ReachDisplay       ReachRetargeting   TotalLiveChat    ReachSEO              Kickserv
        InApp

              ReachSocial Ads               TotalTrack     ReachListings

                                            CUSTOM SOLUTIONS
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INITIATED WORKSTREAMS ON THREE
     OPPORTUNITIES WITH GANNETT
                      Build a digital marketing services business in
          Newsquest
                      the UK

                      Use these markets to set up the opportunity
            JMG       to expand wallet share of GCI’s local
                      advertisers with digital solutions

                      Replace G/O Digital mid-2017 and grow
           Gannett
                      digital offerings
16   16
Publishing

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Local Daily Publications in 109 Markets Throughout The U.S.

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Attractive Local Circulation & Advertising Revenue Profile
 Local Market Circulation – U.S. Domestic                                  Local Market Advertising – U.S.
 Publishing                                                                Domestic Publishing
  Nearly 3.0 million Full Access including Digital Only Subscriptions.     Local Digital Advertising makes up 26% of Local
  64% of Subscribers are either on EZ Pay or Annual Payments.               Account revenue, up slightly year over year before
                                                                             CareerBuilder contract changes.
  Digital Only subscribers up 71% YoY.
  Digital only subscribers now exceed 225,000 with acquired businesses.
   Organic growth of 71% year over year

  CIRCULATION                             Other, 3%                        ADVERTISING &
  REVENUE                                                                  MARKETING
                                Single Copy, 17%                                                   National
                                                                           SERVICE              Major Retail
                                                                           REVENUE               Accounts,
                                                                                                       18%

                           Full Access Including
                                Digital Only, 80%                                                   Local, 82%

    Full access including digital only subscription                             Local accounts offer some
revenue provides Gannett a more stable revenue base                         protection from secular pressures

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USA Today: A Powerful & Unique National Brand
 23+ million downloads of USA TODAY's award-winning app.              USA TODAY SITES DIGITAL UNIQUE VISITORS (MM)
 Quality content delivered on multiple platforms drive visitors and
  engagement.
                                                                                                  65%
 Sports continues to be a driver of growth for USA TODAY.                                       since 2013
 Video views across platform and social media averaged 117
  million views a month in the fourth quarter.
 Mobile traffic and engagement is the driver of growth for USA            DAILY AVERAGE CIRCULATION (MM)
  Today, with more than 60% of our Facebook followers in the
  Millennial or GenX age groups.
                                                                                                   139%
                                                                                                  since 2012

  20   Source: comScore and AAM
A Leading Community Publisher in The U.K.
Robust and Growing Digital Revenues and Audience

Newsquest Overview             Q4 2016 Update

 Leading regional media       Strong digital performance                   GROWTH IN DIGITAL /
  player in the UK.             Digital display revenues up 14% YoY.       PRINT AD REVENUE RATIO
 19 daily paid-for titles.     Digital advertising now 26% of total                                       23%
                                                                                                                             26%
                                                                                              21%
  150+ weekly print              advertising                                   17%
  products, magazines, and      Daily Newsquest centers reach 70% of
  trade publications.            adults in local markets online
 Leading network of local                                                   Q4 2013        Q4 2014       Q4 2015          Q4 2016
  news websites, and digital   Working with ReachLocal on new digital
  classifieds (s1 and          solutions for U.K. small and mid-sized
  Exchange & Mart).            businesses                                   GROWTH IN MONTHLY UNIQUE USERS
                                                                            Average monthly browsers - millions, Oct-Dec
 Industry leading margins.    Strong cost management, total Q4 costs                                        23              24
                                                                                              20
                               down 11% YoY.                                    16
                               New lifestyle magazines and hyper local ad
                               magazines

                                                                             Q4 2013        Q4 2014       Q4 2015          Q4 2016

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Outlook

    Overall reported revenues expected to increase to $3.15 billion to $3.22 billion - Core print advertising
    and circulation revenue trends are expected to be consistent with recent 2016 trends which will be more
    than offset by the additional revenues from businesses acquired in 2016 and growth in digital advertising.

    Adjusted EBITDA expected to be in a range of $325 million to $335 million. Items negatively impacting
    1st half results: unfavorable FX; timing of digital product investments. Items favorably impacting 2nd half
    results; cost improvement projects.

    Additionally, for the full year of 2017, the company expects the following:
    •   Capital expenditures of approximately $65 - $75 million, not including real estate projects.
    •   Depreciation and amortization of approximately $150-$155 million.
    •   Effective tax rate of 28% - 32%.

*The company defines Adjusted EBITDA as earnings before income taxes, equity income, other non-operating items (which include interest income and interest expense, among other items), severance related charges including early retirement programs, asset
impairment charges, depreciation and amortization. Because of the variability of these and other items as well as the impact of future events on these items, management is unable to reconcile without unreasonable effort the Company's forecasted range of
adjusted EBITDA for the full year to a comparable GAAP range.

      22
Adjusted EBITDA

24
Adjusted EPS

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