SXSW 2015 MARKETING EARLY BIRD MARKETING DEADLINES: Save 20% by September 12, 2014 Save 10% by November 21, 2014 sxsw.com/marketing
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EARLY BIRD MARKETING DEADLINES:
SXSW 2015 MARKETING ® Save 20% by September 12, 2014
Save 10% by November 21, 2014
sxsw.com/marketing
“… SXSW turned Austin into a cultural mecca.” – Mashable, March 5, 2014
OVERVIEW OF SXSW EVENTS
2014 Interactive Keynote Neil deGrasse Tyson 2014 Film Keynote, Lena Dunham 2014 Music Keynote Lady Gaga
AMANDA STRONZA MICHAEL BUCKNER / GETTY IMAGES MICHAEL BUCKNER / GETTY IMAGES
An incubator for cutting-edge The SXSW Film Conference & Now in it’s 29th year, the SXSW
technologies and digital creativity, SXSW Interac- Festival champions the vitality, innovation and op- Music Conference and Festival is the premier global
tive features five days of compelling presentations portunity that drive entertainment and media, and stage for musicians and cultural leaders to show-
and panels from the brightest minds in emerging tackles the evolution of all aspects of “film” today, case their latest works. Featuring programming
technology, scores of exciting networking events down to its very definition. Every March, creatives from industry notables, artist-focused workshops
and an unbeatable lineup of special programs of all stripes gather in Austin to witness, inspire, and world-class exhibitions, the Austin Convention
showcasing the best new websites, video games and share the visions that will galvanize the film- Center transforms into the epicenter for the music
and startup ideas the community has to offer. makers and ideas of the future. business. At night, SXSW Music brings downtown
SXSW Interactive has become the place to pre- sxsw.com/film alive with over 100 stages and more than 2,200
view the technology of tomorrow. artists from around the world.
sxsw.com/interactive sxsw.com/music
SXSW FAMILY OF EVENTS
2014 SXSW V2V Keynote Ari Horie 2014 SXSWedu Keynote Rod Paige 2013 SXSW Eco Keynote Adam Werbach
JULY 12-15, 2015 | LAS VEGAS, NV MARCH 9-12, 2015 | AUSTIN, TX OCTOBER 6-8, 2014 | AUSTIN, TX
SXSW V2V is an extension and re-imagining of the Education’s most energetic and innovative leaders from SXSW Eco attracts a global community to explore, en-
legendary SXSW experience with an emphasis on the all backgrounds of the learning landscape including gage and co-create solutions for a sustainable world.
creative spark that drives entrepreneurial innovation. teachers, administrators, university professors, business A uniquely inclusive platform for professionals, SXSW
This four day event brings the startup and venture and policy leaders converge each March at the SXSWe- Eco examines the critical challenges of our times
capital communities together with the creative indus- du Conference & Festival. The four-day event is a plat- through a kaleidoscopic lens of design innovation,
tries that have helped to make SXSW so special. form for the growing SXSWedu community to connect, policy tipping points, technological breakthroughs,
sxswv2v.com collaborate, create and change how we teach and learn. conservation practice, entrepreneurial spirit and a cul-
sxswedu.com ture of creativity to transform inspiration into action.
sxsweco.com
SXSW DEMOGRAPHICS
PRESS & MEDIA ATTENDANCE
Music (approx.): 3,000
TOP 10 BUSINESSES COMBINED Film (approx.): 2,000
AGES:
Interactive (approx.): 3,000
AT SXSW 2014 Under 21 1% HOUSEHOLD INCOME:
21-24 6% Under $25k 6% SOCIAL CONNECTIONS
MUSIC:
Twitter: 387,000 Followers
Advertising/Marketing 25-34 43% $25-49k 11% Facebook: 396,977 Fans
Agent
Artist/Musician 35-44 32% $50-74k 15% Google+: 531,221 Followers
YouTube: 72,608 Subscribers; 75,042,913 Views
Management 45-54 13% $75-99k 13%
Label - Indie SXSW MUSIC
Event/Convention 54-64 4% $100-$149k 22%
Festival Showcasing Acts: 2,371; (553 International acts
Digital Agency 65+ 1% $150+ 33% from 57 countries)
Corporation Festival Stages: 111
Legal/Performing Rights Music Conference Participants Including Registrants
Publishing
JOB FUNCTION: PURCHASING and Artist Wristbands: 27,991 (from 82 countries)
Sales/Marketing 17% POWER: SXSW INTERACTIVE
INTERACTIVE:
Up to 1k 29% Interactive Conference Participants: 32,798 (from 82
Advertising/Marketing Creative Development 22%
Agent countries)
Business Development 7% $1k-$9,999 19% Interactive Conference Sessions: 1,100
Web Development/Management
Software Development Management 22% $10-$49,999 15% Interactive Conference Speakers: 2,377
Electronic & Social Media $50-$99,999 4%
Corporation
Communications 10% SXSW FILM
100k+ 33% Film Conference Participants: 18,747 (from 66 countries)
Non-Profit Other 22%
Films Screened: 133 Features; 114 Curated Shorts
Financer/Venture Capitalist
Film Festival World Premieres: 89; North American
Consultant
Premieres: 11; US Premieres: 8
Digital Agency GENDER: ATTENDEES IN Film Festival Attendance: 72,035
EXECUTIVE POSITIONS:
FILM: CEO/Director 23.2%
Advertising/Marketing
SXSW EXHIBITS
Film Industry
41% 59% VP 4.7% • SXSW Trade Show Exhibit Spaces: 568; Attendance
over 4 days (approx.): 65,000
Agent
Chief/Chairman 3.7% • SXSW Job Market Exhibit Spaces: 53; Attendance over
Web Development/Management
Software Development INTEREST IN SXSW: Executive 1.3% 2 days (approx.): 4,000
Production • SXSW Gaming Expo Exhibit Spaces: 193; Attendance
Industry 92% CCO 1% over 3 days (approx.): 45,500
Non-Profit
Digital Agency Fan 8% Senior VP .08% • Music Gear Expo Exhibit Spaces: 70; Combined atten-
Consultant dance with Flatstock over 3 days (approx.): 43,000
CFO .06%
Artist/Filmmaker • SXSW Create Exhibit Spaces: 65; Attendance (approx.):
20,000
SXSW 2015 EXHIBITS SXSW JOB MARKET | SXSW GAMING EXPO | SXSW CREATE
SXSW TRADE SHOW | MUSIC GEAR EXPO | FLATSTOCK
THURSDAY FRIDAY SATURDAY SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
March 12 March 13 March 14 March 15 March 16 March 17 March 18 March 19 March 20 March 21 March 22
SXSW JOB MARKET
SXSW GAMING EXPO
SXSW CREATE
SXSW INTERACTIVE FESTIVAL
SXSW FILM CONFERENCE & FESTIVAL
SXSW TRADE SHOW
SXSW MUSIC CONFERENCE & FESTIVAL
SXSW MUSIC GEAR EXPO
FLATSTOCK
Funny or Die at the Next Stage
in the 2014 SXSW Trade Show
MARCH 15-18, 2015 | AUSTIN CONVENTION CENTER
SXSW TRADE SHOW
2014 SXSW Trade Show
WHO SHOULD EXHIBIT?
The Exhibition for Creative Industries International Arts Export
Offices
Distribution
Online Services and
A hub for convergence, the SXSW Trade Show brings together the best innovative new companies and
Software/Web Developers Entertainment
established industry leaders from the Music, Film and Interactive fields. and Tools Media Outlets
The four-day show encourages targeted connections and new discoveries through niche exhibit catego-
Marketing/Promotions/PR Industry Events/Conventions
ries - including the Come & Capture Film Factory, Startup Corner and the International Pavilion, along
Education Institutions/ Equipment/Hardware
with original convergence programming on the Next Stage. Universities
Publishers
Manufacturing/Merchandising
Industry-Related Non-Profits
“South by Southwest broadly is about bringing people from a wide array of business and creative disciplines Film Commissions
together to figure out the future… It’s a forward-thinking event.” — Wired.com, March 18, 2013 Talent Agencies
Film Services/Gear
MARCH 15-18, 2015 | AUSTIN CONVENTION CENTER
SXSW TRADE SHOW EARLY BIRD MARKETING DEADLINES:
Save 20% by September 12, 2014
Save 10% by November 21, 2014
sxsw.com/marketing
WHAT OUR REGISTRANTS ARE SAYING:
“A Perfect 10! That’s how Tyler4Tech describes
our experience as first time exhibitors at SXSW
2014! Everything from booth positioning, to
attentive exhibit hall services, to quality show floor
traffic to the amazing personal service from our
SXSW rep, resulted in an extremely successful
show for us, well beyond our expectations.”
– Michael Weiss, Tyler4Tech Organizer, President
& CEO, PersonalWeb
“The SXSW trade show delivers a great cross
section of our user base from musicians, filmmakers,
videographers, bloggers, podcasters and music
lovers. It gives us a great platform to reconnect
2014 SXSW Trade Show and interact with current users and plant the seed
with new customers.” – Gary Boss, Marketing
Director, Audio-Technica
Exhibitor Benefits
Stand Size Pipe & Drape Hard Wall w/Corner “It was my first time at SXSW and it was amazing!
• One SXSW Platinum Registration
10x10 Single $3398 $4248 $4909 It’s completely different from other digital events:
• One basic table and two chairs
20x10 Double $5380 $6797 $7552 great speakers, a lot of creativity and a good envi-
• Access to reserved block of hotel rooms for Exhibitors only
30x10 Triple $7080 $8779 $9912 ronment. It is the best way to catch up on the latest
• Discount on additional registrations (limited numbers)
• Exhibitor Passes for non-credentialed stand staff 20x20 Endcap --- $14750 --- trends and I can’t wait to come back next year!”
(2 per 10x10 unit) 20x30 Endcap --- $21240 --- – Joaquín Martinez, Commercial Director, Digital
• Hotel Booking Services for stand staff 20x40 Endcap --- $28320 --- Bond (www.digitalbond.cl)
• Company Profile on SXSW.com 20x30 Island --- $29205 ---
• Listings in SXSW Program Guides and February SXSWorld 20x40 Island --- $38350 --- We showed up in Austin to showcase Nutshell, get
Magazine 20x50 Island --- $47200 --- inspired, meet people and have a really fun time.
• Opportunities for enhanced listings and Block Party SXSW Interactive delivered on everything!
participation (additional costs) – Guy Suter, CEO Nutshell
MARCH 13-14, 2015 | NEW LOCATION: JW MARRIOTT HOTEL
SXSW JOB MARKET EARLY BIRD MARKETING DEADLINES:
Save 20% by September 12, 2014
Save 10% by November 21, 2014
sxsw.com/marketing
SAMPLE OF EMPLOYERS:
AT&T CA Technologies
Target Gannett
uShip 3M
Multiview Publicis Groupe
RetailMeNot State Farm
T3 Pure Michigan
Isis Mobile Commerce Hulu
Deloitte Consulting Team One
Yodle CLEAResult
Globant National Geospatial-
SmugMug Intelligence Agency
Havas Worldwide IBM
HootSuite USAA
Comcast
BREAKDOWN OF CANDIDATES’
AREAS OF EXPERTISE:
Sales 7% Software Development 12%
Customer/Tech Support 6% Legal 1%
Marketing/Advertising 12% Management 8%
Social Media 11% Graphics 7%
Design 8% Animation 2%
UX/UI 9% Photography/Video-
Web Development 12% graphy/Editing 4%
System Admin 3%
SXSW attracts some of the world’s most talented tech and creative Stand Size List
2014 STATS:
professionals, and the Job Market allows exploration of new employ- Single 10x10 $2800
90% of employers would exhibit again
ment opportunities. A meeting spot for innovative thinkers and equal- Double 20x10 $4480
90% of candidates had a bachelor’s degree or greater
ly innovative companies, the Job Market enables these professionals Triple 30x10 $5880
75% of candidates had 3 years or more experience in their field
to match their skills with 21st century, cutting-edge employers.
26% of candidates had 13+ years experience in their field
MARCH 13-15, 2015 | PALMER EVENTS CENTER
SXSW GAMING EXPO
EARLY BIRD MARKETING DEADLINES:
Save 20% by September 12, 2014
Save 10% by November 21, 2014
sxsw.com/marketing
GAMING EXPO FEATURES
Geek Stage
eSports Tournament Stage
Indie Corner
Magic & TableTop
Cosplay Tournament
Daily Happy Hours
2014 SXSW Gaming Expo
WHO SHOULD EXHIBIT?
Video Game Publishers
Drawing developers, manufacturers and fans from all areas of the gaming community, the Gaming Expo is the
Video Game Developers
epicenter for geek culture at SXSW. In 2015, SXSW Gaming will feature a number of new parties, networking
Video Game Studios
events and marketing opportunities along with the much loved exhibition, stages, panels and competitions.
Comic Book Publishers
Comic Book Artists
Exhibitor Benefits Anime Distributors
• One SXSW Gold Registration Stand Size Pipe & Drape Hard Wall Toy Makers
• Discount on additional registrations (limited quantities) Single 10x10 $1800 $2250 Animated Programs
• Exhibitor passes for non-credentialed stand staff (2 per unit) Double 20x10 $2700 $3375 SciFi Content
• Hotel booking services for stand staff Triple 30x10 $3600 $4500
TableTop Publishers & Designers
Sm Endcap 20x10 --- $4950
• Company profile on SXSW.com Video Game Accessory Manufacturers
Lg Endcap 20x20 --- $7200
• Listings in SXSW Gaming Guides & February SXSWorld Hardware Manufacturers
Island 20x20 --- $10800
Magazine Industry Services
Additional sizes may be negotiated
• Stands outfitted with chairs, table and carpet Industry Schools
MARCH 13-15, 2015 | PALMER EVENTS CENTER
Save 20% by September 12, 2014
SXSW GAMING EXPO Save 10% by November 21, 2014
Custom Opportunities
Want to make a unique mark at SXSW Gaming?
There are plenty of outside-the-box ways to
showcase your brand in 2015, from hosting a
happy hour or party to event sponsorships
and custom activations.
WHAT OUR CLIENTS ARE SAYING:
“SXSW Gaming has been growing steadily the last
few years and each time we participate we see a
bigger impact on our community reach and industry
2014 SXSW Gaming Tournament Stage
connections” – Shelley Smith, Minicore Studios
SXSW Gaming Guide Advertising “The SXSW Gaming Awards were a blast to at-
tend. It felt so fantastic to be recognized for the
The SXSW Gaming Guide is the definitive resource for all things
Gaming Guide Ad Rates (color only) hard work done by myself and more importantly,
Gaming at SXSW 2015. Distributed to all expo attendees, advertis- 1/2 Page $1860 Inside Front Cover $4690
my co-wokers and other developers. Regardless of
ing in this handy print tool allows you to reach the thousands of Full Page $2765 Inside Back Cover $4015
who is a winner, this kind of experience is an excel-
manufacturers, business leaders and fans at the event, while align- Outside Back Cover $5245
lent capstone to a wonderful conference.” – Jamie
ing your brand with SXSW Gaming’s world renowned programming. Roboz, Phantom Compass
(Distribution: 62,000 copies printed in 2014)
“The gaming expo felt busy and crowded. The
diversity in exhibitors and friendliness of volunteers
made the event feel very welcoming and height-
ened the experience for attendees.” –JP Vaughan,
Rocket Rainbow Studios
“The entire team were rock stars! We have been
to events all over the continent and SXSW Gam-
ing was one of the best run and most enjoyable
events we have attended!” – Randell Shelton, The
Plaid Jackets
2014 SXSW Gaming Expo 2014 SXSW Gaming Cosplay CompetitionMARCH 13-15, 2015 | LONG CENTER
SXSW CREATE EARLY BIRD MARKETING DEADLINES:
Save 20% by September 12, 2014
Save 10% by November 21, 2014
sxsw.com/marketing
Doing creative and revolutionary things with new technologies embodies the spirit of the SXSW Interactive
Festival, and nowhere is this more evident than the diverse mix of activities at SXSW Create. From 3D print-
ing to drones to biohacking and much more, this community event showcases the disruptive solutions that
are shaping our future.
In 2014, over 20,000 people took part in SXSW Create and enjoyed over Stand Size List
35 inspiring exhibitions including: Epilog Laser, Flexbot, Inventables, Make, 10x10 $2500
Sparkfun Electronics, and Texas Instruments. 20x10 $5000
Become an exhibitor to showcase your ideas, tools and designs alongside 20x30 $10000
30x30 $15000
other leaders in the maker community.MARCH 19-21, 2015 | AUSTIN CONVENTION CENTER
MUSIC GEAR EXPO
WHO SHOULD EXHIBIT?
Music Instrument Music Accessories
Manufacturers Manufacturers
Pro Audio Tour Specialty Companies
STAND SIZE Pipe & Drape Hard Wall w/Corner
10x10 Single $1900 $2100 $2300 Music Creation Apps Music Studios
20x10 Double $3040 $3344 $3680 DJ Gear Music Schools
30x10 Triple $3648 $4014 $4440
20x10 Endcap --- $4200 --- WHAT OUR CLIENTS ARE SAYING:
20x20 Endcap --- $7600 ---
“For us, being a first time Gear Expo Exhibitor, SXSW
20x20 Island --- $8000 ---
was everything we expected and more. Unlike the
Exhibit | Sell | Promote APP ANNEX
traditional music industry trade show, SXSW puts
Single Space $1000
The Music Gear Expo celebrates six years in 2015 you face to face with working musicians, giving them
with a host of new offerings. Special activations
include: the Stompbox – an array of guitar effects
Exhibitor Benefits the chance to learn about our gear first hand. Meet-
ing artists, and factory personnel. Many who thought
• One SXSW Music Registration they knew the brand and product walked away with
pedals; the Shred Shed – where guitarists can crank
• Discount on additional registrations a whole new perspective, becoming new fans… new
it up in a soundproof space; the Modular Synthesizer
• Exhibitor passes for non-credentialed stand staff customers!” — Gregg Gronowski, Hammond
Space – featuring the best modular synthesizers on
(2 per unit)
the market; the Gear Expo Classroom; Maker Zone;
• Hotel booking services for stand staff “The Gear Expo attendees are a great mix of pro-
App Annex; plus the Gear Lounge, Gear Expo Store
• Company profile on sxsw.com fessional touring musicians, production profession-
and Flatstock Stage.
• Listing in SXSW Music Program Guide and February als, producers and hobbyist musicians. It’s a really
Open to all registrants, showcasing artists and Guest good tradeshow for meeting such a diverse group of
issue of SXSWorld
Pass holders, the Expo has become the key destina- existing and potential customers.” — Brad Zell, QSC
• Opportunity to sell on site at the the Expo Store or
tion for musicians, buyers, gear and tech aficionados Audio Products
your stand
at SXSW. It is located adjacent to the popular Flatstock
• Opportunity to curate slots on Flatstock Stage
“It is a show that is constantly evolving and is one of
poster show on Level 1 of the Austin Convention Center.
• Opportunity to showcase your product our favorite events.” — David Kaye, Taylor GuitarsSXsports
Rooted in one of the most influential cultural events in the world, SXsports offers the sports industry sin- MARCH 13-15, 2015
THE FOUR SEASONS
gular access to creative leaders, early adopters and die-hard fans from the forward-thinking convergence
areas of their respective worlds. SXsports explores cultural impact and the human experience, tackles the
future of sport, and embraces entertainment and innovation. We champion a broader perspective on the
world of sports through the SXSW lens. “Adding sports to the SXSW mix is smart business.
The event will include parties, lounges, advertising, and more. We’re happy to work with you to best show- While the music industry continues to reel from the
case your brand and create a memorable, unique experience for registrants. upending of its business model, with the product
it once sold at a premium freely available, sports
remain a product consumers pay to access and
for which broadcast media pays for the right to air.
Sports companies make attractive sponsors for
the festival, and sports stars provide a draw for
attendees.” — Sports On Earth
JON SHAPLEY
SXsports Lounge
SXsports Overtime Party SXsports Slam DunkExhibition USMNT Head Coach Jurgen KlinsmannSXSW COMEDY “South By Southwest festival is a haven for music,
technology and film, but it’s also quickly becoming
one of the best places to see, hear and learn about
comedy.” – Huffington Post
(L toR)Tim Meadows, Shannon O’Neil,
Adam Pally, Jon Gabrus and Matt Besser Fred Armisen and Carrie Brownstein of Porlandia
Music, Film and Interactive cultures intersect at SXSW Comedy.
From standup to sketches and improv to podcasts and panels, SXSW Comedy features a diverse, capti-
vating and sometimes controversial range of programming. Pushing the envelope since 2008, highlights
from previous years include: Bill Cosby, Aisha Tyler, Fred Armisen, Hannibal Buress, Tim Heidecker, Sarah
Silverman, Reggie Watts and many, many more.
Every year the event continues to grow and is set to include a variety of targeted marketing opportunities
in 2015, including parties, lounges, advertising and beyond.
Happy Hour Party
Comics Lounge Mindy Kaling, creator and star of The Mindy ProjectSXSW INTERNATIONAL
The World Comes to Austin!
SXSW is a global center for the creative industries, connecting thousands of business leaders, artists, film-
makers and startups from around the world. Marketing at SXSW is a great way for companies to make invalu-
able international links and for government organizations to showcase the best their countries have to offer.
The Trade Show Platinum Connection
The SXSW 2014 trade show hosted a wide variety of delegations from 18
A bespoke international B2B networking service,
countries across the globe, including the UK, Japan, France, Australia,
the Platinum Connection program matches com-
Brazil, Spain, The Netherlands and more. Exhibiting at SXSW provides
panies from Brazil, the UK, and more with expertly
international companies with unparalleled networking opportunities and
selected US organizations to facilitate one-on-one
industry exposure on a global stage.
meetings between business leaders.
2014 INTERNATIONAL HIGHLIGHTS:
Number of international attendees by conference: WHAT OUR PARTICIPANTS ARE SAYING:
MUSIC - 3122 | FILM - 2120 | INTERACTIVE - 5183 “Well selected, well organised and well executed, the
Number of International Stands in at the Trade Show: 48 UKTI SXSW Platinum Connection could have been
Number of International Films in the SXSW Film Festival: 34 features, 32 shorts the most valuable business experience for my com-
Number of International Artists at SXSW Music: 553 pany at SXSW 2014.” – Oisin Lunny, OpenMarket
“For a small company doing an innovative thing and
not the budget to hire a stand, the Platinum Connec-
tion gives you a) a cost saving and the ability to have
a space to have a meeting and b) the credibility of the
SXAméricas is a series of events geared UK and SXSW in vetting you to potential customers.”
towards connecting U.S. Latino and Latin – Julian McCrea, Portal Entertainment
American technology, music, and film industry “Since we had a dedicated panel session for our busi-
thought leaders across the creative industries. ness as part of SXSW Interactive, we were keen to le-
Serving as a launch pad to network, share verage off this to secure meetings and new business
innovative ideas and create new partnerships, in the US market. The Platinum Connection gave us
SXAméricas features Latino-focused conver- the perfect opportunity and space in which to do this,
with the added kudos of support from UKTI and SXSW
gence programming and mixers along with a
and the introductions that this afforded.”
variety of creative marketing opportunities.
– Jason Jones-Hall, Five10TwelveSXSW ADVERTISING
PRINT ADVERTISING DISCOUNTS: SXSWorld Magazines
Save 20% by September 12, 2014 An insider’s discussion of trends, discoveries and
Save 10% by November 21, 2014 breaking news in the entertainment and tech industries,
sxsw.com/marketing SXSWorld is mailed to every SXSW registrant and avail-
able online via sxsw.com/sxsworld. March issues are
distributed onsite at the event.
Published five
times per year:
• November
SXSW Program Guides
• February SXSW Music, Film and Interactive program guides
• March (SXSW #1)
• March (SXSW #2) are the ultimate resource for the 2015 conferences.
• May
With session details, screening times and editorial
pieces on the event, they provide insight into many
Social Media Package facets of SXSW and function as both an onsite
directory a lasting souvenir. Available in both print
Harness SXSW’s global web following to pro-
and digital formats, advertising in a conference
mote your official SXSW event. By purchas-
ing a social media package you will receive program guide allows you to reach the full range of
one blog on sxsw.com, plus a linked mention SXSW registrants in the conference of your choice.
on SXSW’s twitter and facebook pages. Distribution: Film 15,000-17,000
$5,000 per blog package Music 15,000-17,000
Interactive 25,000-27,000
SXSWorld Standalone 2x 3x 4x 5x Program Guide FILM INTERACTIVE MUSIC
Ad Rates (color only) Magazine Ad 10% off 20% off 30% off 40% off Ad Rates B&W Color B&W Color B&W Color
1/2 Page $3472 $ 3124 $ 2778 $ 2430 $ 2084
1/2 Page $1870 $2762 $2684 $3966 $2080 $3602
Full Page $ 5580 $4444 $ 4464 $ 3906 $ 3348
Full Page $2974 $4638 $4224 $6592 $3670 $5818
Two Page Spread $ 10458 $8329 $ 8366 $ 7320 $ 6274
Two Page Spread --- $7230 --- $11210 --- $10880
Inside Front Cover $ 6696 $5333 $ 5356 $ 4688 $4018
Inside Back Cover $ 6458 $5143 $ 5166 $ 4520 $3874 Inside Front Cover $6430 $9544 $9112
Outside Back Cover $ 6936 $5524 $ 5548 $ 4856 $4162 Inside Back Cover $5682 $8434 $8434
Outside Back Cover $7196 $10334 $9646
Ad discount per ad for additional runsCREATIVE MARKETING AT SXSW
Austin Convention Center Film Lounge
Pedicabs SouthBites
Premier Marketing Opportunities SXcycles with Austin B-cycle
Infuse your 2015 marketing plans with a creative twist. From hosting one of our exclusive social events,
or your own activation to SXSW mobile integration and more, there are endless unique ways to con-
nect with SXSW registrants. Contact us today to learn more.
• Mobile branding opportunities - Pedicabs, Shuttles, SXcycles
• Events such as parties, cocktail receptions, private dinners, and awards shows
• Relaxation and networking hubs like Filmmaker, Speaker, and Registrant lounges
• Stage sponsorships for Comedy, Music, and Gaming
• Unique-to-SXSW activations like SouthBites, the Social Good Hub, the Eco Light Garden
• Digital integration through Mobile Application, SXSWfm, and SXswag
• Ubiquitous branding opportunities like lanyards, volunteer shirts and the famed Big Bags, a SXSW staple
• Activations specific to newly-added, trending programming such as style and food topics
Film Festival Shuttle SXSW Day StagesSXSW SUPER & MAJOR SPONSORSHIPS
Align your brand with SXSW
SXSW Super and Major Sponsorships deliver the greatest marketing impact possible, aligning brands
with SXSW leading up to, during and after the events. SXSW works closely with sponsors to:
• Reach target demographics
• Hone activation approaches
• Amplify sponsor initiatives
• Integrate sponsor products and offerings
• Achieve marketing objectives Pennzoil Presents Mario Karting Reimagined
• Garner the attention of thousands of influential industry and press figures
• Influence tens of thousands of general consumers
• Align with SXSW in international marketing campaigns
SXSW’s sponsorship team offers valuable support and guidance throughout the SXSW season.
Contact us for more information on developing a custom program to fit your brand’s needs.
Doritos #BoldStage
#SXSUBWAY Square Catch a Chevy Program Pandora Discovery DenATTEND SXSW Confirm
Early for Best
Hotels Rates & Hotel
SXSW offers a variety of Selection!
great housing options for
every taste and budget.
Confirm your marketing presence now to get the
best rates and selection on all of Austin’s fine
hotels! sxsw.com/housing
“It’s a fact: in 2014 there is still nothing to compare
with the annual South By South West sensory
bombardment of interactive, film and music festivals.”
— Sunday Herald (Scotland), March 16, 2014
TYE TRUITT
SXSW Outdoor Stage at Butler Park
Register to Attend: sxsw.com/attend
Register now to save big on REGISTRATION DEADLINES
badges and hotels! Badge September October November January February Walkup
Selection 12 24 21 16 13 Rate
(registration fees are non-refundable)
Platinum $1345 $1425 $1495 $1575 $1645 $1745
Become a sales client Gold $1025 $1125 $1225 $1295 $1395 $1495
and receive discounts on Music $650 $695 $725 $750 $795 $895
Film $525 $550 $575 $625 $650 $695
additional registrations!
Interactive $825 $925 $1025 $1095 $1195 $1295
Platinum = Music + Film + Interactive | Gold = Film + Interactive
Transportation
Getting around at SXSW can be tricky, but don’t worry – we’ve got you covered! With hotel shuttles,
conference venue shuttles, pedicabs and the SXcycles bike share program there are plenty of ways to
get around. Ask about marketing opportunities for transportation!
sxsw.com/attend/getting_around/overview
ETHAN HAMMMARKETING CONTACTS
GENERAL INQUIRIES sales@sxsw.com
PHONE & FAX ph 512/467-7979 | fax 512/467-2254
SXSW US HEADQUARTERS
P.O. Box 685289
Austin TX 78768
512/467–7979
SXSW US & CANADA SALES
SXSW MUSIC Luann Williams | luann@sxsw.com
SXSW CALENDAR
SXSW FILM, COMEDY, SXSports Sara Barney | sara@sxsw.com Oct 6–8, 2014 SXSW Eco
SXSW INTERACTIVE, COMEDY, SXSports Katie King | katie@sxsw.com March 9–12, 2015 SXSWedu
SXSW GAMING Justin Burnham | jburnham@sxsw.com March 13–17, 2015 SXSW Interactive
March 13–21, 2015 SXSW Film
SXSWedu, SXSW JOB MARKET Val Link | val@sxsw.com
March 17–22, 2015 SXSW Music
SXSW ECO Morgan Catalina | morgan@sxsw.com
July 12-15, 2015 SXSW V2V (Las Vegas)
SXSW V2V Katie King | katie@sxsw.com
SXSW MAJOR &
SUPER SPONSORSHIPS Scott McNearney | mcnearney@sxsw.com
SXSW INTERNATIONAL SALES
SXSW Europe MUSIC & International Development
UK & Ireland FILM & INTERACTIVE Mirko Whitfield | mirko@sxsw.com
UK & Ireland MUSIC +
SXSW ECO European Manager Una Johnston | una@sxsw.com
SXSW Brazil Tracy Mann | tmann@sxsw.com
SXSW Australia & New Zealand Phil Tripp | tripp@sxsw.com
SXSW Japan Hiroshi Asada | contactus@sxsw-asia.com
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