PRINTGUIDE - PRINT GUIDE - IDEAS TO HELP GROW YOUR BUSINESS WITH PRINT - SWIFTPRINT
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PRINT GUIDE
PRINTGUIDE
Ideas to help grow your business with print
OFFSET, DIGITAL & WIDE FORMAT PRINTING 1
All rights reserved. No part of this book may be reproduced
in any form or by any electronic or mechanical means,
including information storage and retrieval, without
permission in writing from the publisher.
This publication is copyrighted © 2021.
© Copyright SwiftPrint
SwiftPrint
13 Brand Street, Kimberley, 8301
PO Box 110431, Hadison Park, 8306
Northern Cape, Republic of South Africa
Tel: +27 (0)53 839 2900, Fax: +27 (0)53 839 2915
E-mail: info@swiftprint.co.za
www.swiftprint.co.za
2
Ideas to
help grow
your business
with print
For years you might have heard marketing
experts say that “print is dead” and the only STATIONERY IDEAS 4
way to market a business is online. But despite
what “experts” might say, print is alive and MAGAZINE & BOOK IDEAS 6
well and just as effective as ever.
There are a variety of ways you can use print
MARKETING IDEAS - PAMPHLETS 8
to market your business. From promoting a
sale to raising awareness of your products or MARKETING IDEAS - CARDS 10
services, print is an excellent way to spread
your message and reach target audiences of MARKETING IDEAS - CUSTOM 12
all ages. This includes direct mail, flyers and
much more. SIGNATURE IDEAS 14
This collection of ideas is designed to help
you understand how printing can benefit your
WIDE FORMAT 18
business and to compliment other marketing
you may already do. Don’t waste any further OUTDOOR PROMOTIONAL IDEAS 20
time to get that client through your doors.
Contact us today. INDOOR PROMOTIONAL IDEAS 22
PRINT 101 24
OFFSET, DIGITAL & WIDE FORMAT PRINTING 3
LETTERHEADS
& COMPLIMENT SLIPS
Co n t a c t
4930
Te l: 053 831 2671
831
Fa x : 053
Address nue E-mail
R o s s Ave
5 Robbie y, 8301 nsu l t i n g .
co. z a
Kimberle X2
R o y l d e n e, i v ate B a g g n d @ m lrco l t i n g . co. z
a
i te 43, Pr m lrco nsu
Po s t n e t Su m e lia m @
gndCuBed
D ia m o n d
8305
VAT: 455 0241337
8/23
0 6 /12 015
y Reg 20
Compan
4 Fenton Street, De Beers Building, Kimberley
Tel/Fax: 053 831 5660
E-Mail: famsakimberley@famsa.org.za
To: _________________________________________________________________________________________________________ director.kimberley@famsa.org.za
- Kimberley
BRAND
COMPLIMENTARY SLIPS
FAMILIES SOUTH AFRICA
RECALL nh ha rbron inc Auditors, AccountAnts, Business & tAx Advisors
SAIPA Practice Number: 8766
SARS Tax Practitioner Number: PR-D529958
Did you know With Compliments
82%
t
RB D elpor
M embe rs:
Director: Nico Harbron
Tel: 053 832 7560 | Fax: 053 832 7595 | nico@harbron.co.za
12 Dalham Road, Kimberley, 8301 | PO Box 11041, Hadison Park, 8306
/Directors Wyk CA(SA)/RA
Direkteure , Johan van
Y INC. CA(SA)/RA
Andre Heyns
ENSLINS KIMBERLE 79 r
T : +27 53
831 1080 VAT No. 45602659 Senior Bestuurde
r/Manage
F : +27 53
831 1098 2013/013465/21 Lindie Ramsay
CA(SA)
Y
KIMBERLE entre Pr. Nr: 930185
za
Salgos Sentrum/Caat/Street info@enslinskby.co.
59-71 Georgestr 1690 www.ensl
ins.co.za
Box
Posbus/PO
8300
Kimberley
of people recall
brand names from
paper whereas only Standout and look your best with SUGGESTED STOCK
42% remembered Letterheads on quality laser stock. Full • 100gsm Uncoated
from email. colour makes your logo and branded • 90gsm Ripple Bond
colours look clean and vibrant. • 80gsm Uncoated
Statements Compliment Slips will generally be of the
People are three times more likely same stock as your letterhead. A good FINISHING & OPTIONS
to immediately delete /discard an
email over a printed pamphlet.
branding opportunity for a business with • Printed on the reverse side
an eye for quality.
Source: KMP Economics Study
4
STATIONERY Ideas
INVOICES CONTINUOUS BRANDED
& BOOKWORK INVOICE ENVELOPES
De Aar Stone Crushers CC FRONT-END LOADER
Safe Declaration Form AFLEWERINGSNOTE DELIVERY NOTE
PRE-USE CHECK LIST AND MINI HIRA Fleet No.:
CORMORANT CORMORANT
_______________________________________
Shift Day Night
Machine Hours.: _____________________
D D M M Y Y Y Y To D D M M Y Y Y Y (Friday) VERVOER TRANSPORT
Ensure that all boxes are marked e.g. Safe For Use OR X Not Safe for Use OR NA Not Applicable
SA (Edms) Bpk SA (Pty) Ltd 15 Dalham Road, Belgravia, Private Bag X5017 Kimberley 8300, South Africa Website: www.northerncape.org.za
Reg. Nr. 2004/008132/07 BTW Nr. 4080213145
CORMORANT Reg. No. 2004/008132/07 VAT No. 4080213145
Telephone: +27 (0)53 833 1434 Fax: +27 (0)53 831 2937 Email: northerncapetourism@telkomsa.net
Thursday
Thursday
Tuesday
Tuesday
Saterday
Saterday
Wednes
Wednes
Monday
Monday
Friday
Friday
Plot 260, 9de Straat Plot 260, 9th Street 15 Dalham Road, Belgravia, Private Bag X5017 Kimberley 8300, South Africa Website: www.northerncape.org.za
Hydraulic Oil Level Brake Test Ramp Service Brake
Bredell 1619
Posbus 26, Van Riebeeck Park 1629 VERVOER Bredell 1619
P.O. Box 26, Van Riebeeck Park 1629
Telephone: +27 (0)53 833 1434 Fax: +27 (0)53 831 2937 Email: northerncapetourism@telkomsa.net
Cell: 082 326 0526 | Cell: 082 326 0522 Fax: 086 523 6775
Transmission Oil Level Brake Test Ramp Park Brake
Engine Coolant Level Seat secured (not loose)
DANGEROUS GOODS DECLARATION
NO GO
Afgelewer aan / Deliver to Afleweringsnota Nr.
RED
Engine Oil Level Seat Belts
Permit Mail
SOUTH AFRICA
Delivery Note No.
Oil, Fuel & Radiator Cap in place Steering Operation
P 0 0 0116 C
Reverse Alarm Warning Lights
Hydraulic Pipes &
Loader Arms/H-Frame/Pins
connections (no leaks)
Rek. Nr. Bestel Nr. BTW Nr.
Brake Lights Tyre Pressure Acc. No. Order No. Vat No.
Forward/Reverse Lever
Datum Aflewering Bladsy Depot TRANSPORTER
Wheel Nuts, Studs & Rims Condition Rotating/Strobe Light Date Delivery Page Depot VERVOERDER
Tyre Condition Tail Lights
Mechanic or Manager and signed off
Hou Kimberley en ons land skoon • Keep Kimberley and our country clean
Oil/Fuel Leaks (Not Sweating) Reverse Lights
Unless approved as SFU by
Kode Produk UN HOEV. Verpakking
Water Leaks Indicator Lights Code Product NO Qty. Packing
NO GO - BUT
YELLOW
Hydraulic Cylinders Leaks (Not Sweating) Front Lights
Door operation Bucket and Pins Condition
Rear View Mirrors Instrument Panels
Access Steps and Hand
Fire Extinguisher
Rails/grabs
Hooter Air Conditioner / Fan
Lift / Tilt Lever Battery Clean / Clamp
repaired as soon as
Report to Mechanic
practically possible
or 2.6.1 and have it
Exterior Body Condition Windscreen Wipers
GO - BUT
GREEN
Cab clean
Triangles x2
and uncluttered
Windscreen Condition Drip Tray
Mon Tue Wed Thurs Fri Sat
YES NO YES NO YES NO YES NO YES NO YES NO
Are you using the correct PPE?
Did you have enough sleep?
Mini Risk Assessment
Am I competent and authorised to perform the task?
NO GO - If Red
Is the TMM in a good working condition?
Is the loading and tipping area safe?
AFSKRIF/COPY
RED
Is the loading, hauling and tipping free of persons walking in the area?
Do you understand the SOP and COP of the TMM?
Are you on any medication that may prevent you from working safely?
CORMORANT VERVOER / CORMORANT TRANSPORT
Did you report the above mentioned problem to your supervisor? OPMERKING / REMARK
Do you have any personal problems that may prevent you from working safely?
Have you used any alcohol or drugs that may prevent you from working safely?
SwiftPrint, Tel: 053 839 2900
Do you have any medical condition requiring treatment? Ontvang Deur: Naam ....................................................................Handtekening
Did you report the above condition to your supervisor? Received By: Name: ........................................................................................................ Signature: ...............................................................................................
Voertuig Reg. Nr. Datum
Hydraulic Oil:....................L Engine Coolant ................L Engine Oil .......................L Transmission Oil .................L Vehicle Reg. No. ............................................................................................................................ Date: .............................................................................................................
Operators Name Signature Time Comments EK / ONS ERKEN ONTVANGS VAN GOEDERE IN GOEIE TOESTAND SOOS GESPESIFISEER
I / WE ACKNOWLEDGE RECEIPT OF GOODS IN GOOD ORDER AS DETAILED
Monday .......................................... ..........................................
Tuesday Competent Person/ Date I herby declare that the contents of this consignment are fully and accurately described above by the SIEN VERKOOPSVOORWAARDES BESKIKBAAR OP NAVRAAG
Mechanic proper shipping name, and are classified packaged, marked and labelled/placarded in all respects in
Wednesday
proper condition for transportation in accordance with applicable national goverment regulations. SEE CONDITIONS OF SALE AVAILABLE ON REQUEST
Thursday
Friday .......................................... ..........................................
Saterday Manager (3.1A) Date
SwiftPrint 85935
The most popular and mobile form All variations of continuous work such Envelopes can be printed on the front and
of capturing data. Receipts, Invoices, as Invoices, Statements and even Salary back depending on suitability. Available
Delivery Notes and Pre-Starts. Any item Forms. This is still the most cost effective in all standard sizes with a variety of glue
you desire, SwiftPrint can assist you. way to produce fast and accurate forms. flap options.
SUGGESTED STOCK SUGGESTED STOCK SUGGESTED STOCK
• 58g NCR (Self Carbonsing) Paper • 58g NCR (Self Carbonsing) Paper • Kingston Manilla Range
• 80gsm Uncoated • 80gsm Uncoated • Croxley Cartridge Range
FINISHING & OPTIONS FINISHING & OPTIONS FINISHING & OPTIONS
• Duplicate, Triplicate, Quadruplicate • Duplicate, Triplicate, Quadruplicate • Variety of Glue Flap Options
• Numbered, Cross Perforated • Numbered, Cross Perforated • Window or Non-Window
• Printed on the reverse side
OFFSET, DIGITAL & WIDE FORMAT PRINTING 5
BROCHURES
ANNUAL REPORTS &
MAGAZINES
PRINT
MARKETING
Did you know
94% OF PRINT READERS
talk about what they
read in magazines or
newspapers.
FACT Magazines and Brochures have been used SUGGESTED STOCK
An MRI Survey of the Average by businesses for a long time and, even • Cover - 200-300gsm Coated
Consumer found that “influentials,”
today, continue to be an effective way • Inside - 105 - 150gsm Coated
those consumers who have the
of marketing products and promoting • Inside - 80gsm Uncoated
ability to sway other consumers, are
influenced by print ads, with 51% services.
being influenced by magazines and FINISHING & OPTIONS
53% influenced by newspapers. Over 55% of all consumers trust marketing • Gloss or Matt Laminate
through print media more than any other • New Velvet Laminate
Source: mediaspacesolutions.com
2019 advertising method. • Perfect Bound or Saddle Stitched
6
MAGAZINE & BOOK Ideas
BINDING OPTION BINDING OPTION BINDING OPTION
PERFECT BOUND WIRO-BOUND CASE BOUND
Hi strength and cost effective binding Going to be using the book a lot, or in Case binding is the ultimate choice for
technique for books larger than 48 pages. places where space is a minimum, then opt books with a long lifespan. With a strong
A perfect square spine allows the book in for the neat wire bound option which sewn spine, wrapped with a 1200mic
to stack neatly for transport and display allows all pages to flip, saving space, and board encased with cover and optional
purposes. ensuring the book remains undamaged dust jacket, these books just look classy.
SUGGESTED STOCK SUGGESTED STOCK SUGGESTED STOCK
• Cover - 200-300gsm Coated • 300gsm Coated Stock • Case Wrap on 1200 mic Board
• Inside - 105 - 150gsm Coated • Inside - 105 - 150gsm Coated • Inside - 105 - 150gsm Coated
• Inside - 80gsm Uncoated • Inside - 80gsm Uncoated • Inside - 80gsm Uncoated
FINISHING & OPTIONS FINISHING & OPTIONS FINISHING & OPTIONS
• Gloss or Matt Laminate • Gloss or Matt Laminate • Gloss, Matt or Velvet Laminate
• New Velvet Laminate • New Velvet Laminate • Thread Sewn & Case Bound
• Perfect Bound • Wirobound • Dust Jacket
OFFSET, DIGITAL & WIDE FORMAT PRINTING 7
PAMPHLETS
& FLYERS
LETTERBOX
MARKETING
A typical online
campaign will
payback
62%
MORE ONLY when there is
DIRECT PRINTED MAIL in
the marketing mix.
The digital age has pretty much
killed the human attention span.
We surf the web with six different Well designed pamphlets and flyers SUGGESTED STOCK
tabs open while someone is instant
messaging us, another is texting us.
are the unsung heros of marketing. • 100-150gsm Coated
We’re simply not as receptive to all
Whether you choose to distribute via
of the digital advertising happening
around us. mail, street corners or leave on the FINISHING & OPTIONS
Print readers, on the other hand, counter, it is advised to get maximum • Size A4, A5, A6 or DL
don’t typically multitask when they
price advantage by ordering in bulk. • Folded
read a magazine or newspaper,
making them far more receptive to Best printed in full colour. • Single or Double sided
the ads within the publication.
8
Marketing Ideas - PAMPHLETS
MARKETING IDEA MARKETING IDEA MARKETING IDEA
TAKEAWAY MENU PROMO MAILERS DL PAMPHLETS
Restaurant owners know that Takeaway Research says people prefer to take Folded DL Pamphlets can be a great
Menus can gain more customers. A well their eyes off the screen to read news. choice. They work well for mail drops as
designed takeaway menu can easily be Promotional Mailers can be designed to well as newspaper and magazine inserts.
shared with others to deliver an excellent be any size and easily shared with others.
Return On Investment.
SUGGESTED STOCK SUGGESTED STOCK SUGGESTED STOCK
• 100 - 150gsm Coated • 100 - 150gsm Coated • 100 - 150gsm Coated
• 80gsm Uncoated • 80gsm Uncoated
FINISHING & OPTIONS FINISHING & OPTIONS FINISHING & OPTIONS
• Folded • Folded • Folded or Scored
• Saddlestitch up to 40 pages
OFFSET, DIGITAL & WIDE FORMAT PRINTING 9
24-48 Hour Delivery Time
on ALL Business Cards
T&C’s Apply BUSINESS
CARDS
PRINT
MARKETING
Did you know
94%of all multi-channel
marketing campaigns
feature PRINT as an
element
Top Reasons
• Print increased online searches Have you been left embarrassed meeting SUGGESTED STOCK
• Consumers are more engaged new potential clients and not being able • 350gsm Coated
• High creative potential to pass on your business details to them. • 220gsm Kraft Board
• Stronger memory recall Never let that happen again by taking
• Stronger legitimacy (not spam) advantage of our business card packages. FINISHING & OPTIONS
• Stronger in affluent sectors
• Print and digital work well With a delivery time of between • Gloss or Matt Laminate
together 24 - 48 hours, there is no excuse • New Velvet Laminate
• Print builds closer relationships for arriving at your next event, • Trim Size Option 1 - 50x90mm
• Provides Mass and 1-to-1 contact unprepared. • Trim Size Option 2 - 55x85mm
10Marketing Ideas - CARDS
MARKETING IDEA MARKETING IDEA MARKETING IDEA
A6 INFO CARDS DL CARDS GIFT VOUCHER
A6 Info Cards. From postcards to agency Often referred to as the ‘Mini Bill Board’. Gift Vouchers are a great way to reward
fact cards, info cards pass multiple hands When you have only 3 seconds to get customers and they are also a great way
giving you extended exposure of your your message across, a well designed of drawing in new customers through
product or service. Postcards are still very Marketing Card is worth the investment. newspaper insertions or Letterbox drops.
popular with tourists.
SUGGESTED STOCK SUGGESTED STOCK SUGGESTED STOCK
• 300gsm Coated • 200 - 350gsm Coated • 300gsm Coated
FINISHING & OPTIONS FINISHING & OPTIONS FINISHING & OPTIONS
• Gloss or Matt Laminate • Gloss or Matt Laminate • Gloss or Matt Laminate
• New Velvet Laminate • New Velvet Laminate • Unlaminated
• Unlaminated • Unlaminated • Numbered
• Perforated
OFFSET, DIGITAL & WIDE FORMAT PRINTING 11MARKETING OPTION
PROMOTIONAL
CALENDARS
MILLENIALS
& DIRECT MAIL
Did you know
77% of Millennials pay
attention to DIRECT
MAIL ADVERTISING.
Promotional Calendars are still hugely SUGGESTED STOCK
In a U.S. survey, 82% of the popular. The key to a great Calendar • 150gsm - 300gsm Coated
respondents said that when making
is functionality, design and finish - get • 220gsm Uncoated
a purchase decision, they trust print
ads in newspapers and magazines, it right and your Calendar will be an
while 76% trust the ads they receive excellent brand statement for a full 12 FINISHING & OPTIONS
in the mail. Only 25% said they months.
• Gloss or Matt Laminate
trust online pop-up ads. If you
Don’t forget to pop in to SwiftPrint • New Velvet Laminate
want to show your customers how
trustworthy your business is, use early in the new year to collect your • Wiro Bound • Padded
print media. free wall calendar. • Metal Rim Top & Bottom + Hanger
12Marketing Ideas - CUSTOM
MARKETING IDEA MARKETING IDEA MARKETING IDEA
DOOR HANGERS GIFT CARD HOLDER TABLE TALKER
the Kimberley Club
Boutique Hotel
PLE A SE
DO NOT
DI S T U R B
LIZARD
LOUNGE
DECOR
AND HOME
FURNITURE
BUSINESS
Door and Bin Hangers can be used for a Gift Card Holders are a smart way to Table talkers are neat items to place
variety of informational and promotional present gift cards, promote your brand on counters or tables. Excellent for
purposes. These can also be an alternative and an opportunity to include gift card promoting that short term deal.
to standard leaflets and door drops. conditions, product details and value.
SUGGESTED STOCK SUGGESTED STOCK SUGGESTED STOCK
• 200 - 300gsm Coated • 300gsm Coated • 350gsm Coated
FINISHING & OPTIONS FINISHING & OPTIONS FINISHING & OPTIONS
• Gloss or Matt Laminate • Gloss or Matt Laminate • Gloss or Matt Laminate
• Unlaminated • New Velvet Laminate • New Velvet Laminate
• Die Cut to Shape • Unlaminated • Unlaminated
• Die Cut
OFFSET, DIGITAL & WIDE FORMAT PRINTING 13SIGNATURE IDEA SIGNATURE IDEA
CERTIFICATES Restaurant MENUS
Northern Cape
Substance Abuse Treatment Centre
This is To CerTify ThaT
Mr M. Myedi
810917 6157 087
has successfully achieved the skills Programme
Assistant Chef
NQF Level 2
Health
Department of Health Ms e.r snyders Mr s.B Ntshangana
NORTHERN CAPE
REPUBLIC OF SOUTH AFRICA Director-substance abuse facilitator
Treatment Centre
Health Date of issue: 25/04/2019
Department of Health
NORTHERN CAPE
REPUBLIC OF SOUTH AFRICA Certificate number: 810/M/087
LETTERBOX
THIS CERTIFICATE IS PROUDLY PRESENTED TO
ASSEGAAI, OC
Designed and Printed by SwiftPrint, Kimberley. Tel: 053 839 2900
in Grateful Appreciation for Your 20 Years of
MARKETING
Outstanding Dedication and Ser vice
Northern Cape Department of Health
Ms. F.B.P. Makatong (MEC)
10
20
YEAR SERVICE
Did you know
40%
Important Certificates need to look super Well designed table menus can be a
high quality. We offer Certificates on a delight to read. Providing photos of your
range of quality substrates and with a signature dishes can remove the guess
number of finishing enhancements. work and make it easier for customers to
of consumers have made
order with ease.
a purchase in the last three
months due to a direct mail
piece they received. SUGGESTED STOCK SUGGESTED STOCK
With the new focus on digital ads, • 300gsm Artboard • 250 - 300gsm Coated
consumers are receiving less direct • 220gsm Linen Board
mail ads. This is opening a huge
opportunity to stick out from the FINISHING & OPTIONS FINISHING & OPTIONS
competition. Today, mailboxes are
• Gloss or Matt Laminate • Gloss or Matt Laminate
empty and email inboxes are more
crowded than ever. A direct mail • Unlaminated • Unlaminated
piece is more noticeable than ever • Custom Names (Variable Data) • Scored
now.
14SIGNATURE Ideas
SIGNATURE IDEA SIGNATURE IDEA SIGNATURE IDEA
TENT CARDS GREETING CARDS INVITATIONS
Designed for counter and table tops or Greeting Cards have so many uses, Whether you are arranging a corporate
simply where space may be scarce - Tent and are on the comeback - especially event or throwing a birthday party,
Cards are savvy table talkers which you now as digital cards have flooded the Invitations are available in a range of
can order in a range of sizes. cloud, making printed cards much more finishes to suit your budget.
personal.
SUGGESTED STOCK SUGGESTED STOCK SUGGESTED STOCK
• 350gsm Coated • 300gsm Coated • 300gsm Coated
FINISHING & OPTIONS FINISHING & OPTIONS FINISHING & OPTIONS
• Gloss or Matt Laminate • Gloss or Matt Laminate • Gloss or Matt Laminate
• Unlaminated • Unlaminated • Unlaminated
• Die Cut to Shape • Scored • Custom Names (Variable Data)
• Scored
OFFSET, DIGITAL & WIDE FORMAT PRINTING 15SIGNATURE IDEA SIGNATURE IDEA
LABELS CD / DVD BOX SETS
DIRECT
MARKETING
Direct Mail Achieved
3.4% RESPONSE RATE
Product Labels can spell the difference
between success or failure on the shelf.
Self-adhesive labels are mostly printed
on split back stock either on rolls or as
Transfer your well designed document
to cd or dvd. Easy to travel with, and
very cost effect means to pass on your
catalogue or annual report. Cd’s work best
which outperforms
individual strips. when accompanied with the printed item.
digital media by
a long shot.
SUGGESTED STOCK SUGGESTED STOCK
• Cast Gloss Adhesive • 740mb cd
Digital Response Rate
• Vinyls & Papers Available • 4.8gb dvd
MOBILE Achieved . . . . . . . . . . . . 0.2%
EMAIL Achieved . . . . . . . . . . . . . .0.1%
PAID SEARCH Achieved . . . . . . .0.1% FINISHING & OPTIONS FINISHING & OPTIONS
MOBILE Achieved . . . . . . . . . . . . .0.1% • UV Printing Available • Printed Disk
DISPLAY ADVERTS Achieved . 0.02% • Face Cut • Data Write
• Cut to Shape • Clam Case or Box Set
Source: DMA Response Rate Report
2015
16SIGNATURE Ideas
SIGNATURE IDEA
PRESENTATION FOLDERS
Presentation Folders come in a full variety
of styles - designed to carry a few inserts
or a full conference kit - made from
durable card with or without a gusset.
SUGGESTED STOCK
• 300gsm Coated
FINISHING & OPTIONS
• Gloss or Matt Laminate
• Die Cut and Scored to Shape
• Glued in Pocket
OFFSET, DIGITAL & WIDE FORMAT PRINTING 17WIDE FORMAT
POSTERS, BANNERS and
HIGH QUALITY PRINTS
PRINT
MARKETING
Did you know
25%of CONSUMERS keep
Sometimes you need a product SUGGESTED STOCK
a catalogue, brochure
beyond the standard A4 or A3 size. With • Banner - 510gsm Hex-Flex PVC
or leaflet for future use.
SwiftPrints array of wide format machines, • Poster - 220gsm Coated Satin
In general, 80% of traditional mail we can help you out with virtually any size • LightBox - PET Film
is opened while 80% of emails is item you require.Whether you need an A2 • Window - Contra Vision
disregarded (just 20% is read). Other poster or a billboard – we can cater to all • Wallpaper - 150 Micron
surveys showed that the opening shapes, sizes and print stock.
rate for prospecting physical mail
FINISHING & OPTIONS
is 91% against 11% for advertising
emails. • Larger than life
18WIDE FORMAT IDEAS
PULL-UP BANNER A-FRAME
and X-BANNERS PRINTS POSTERS
X-Frames & Pull-ups are extremely cost It’s all about the size. Go bigger and Get your clients attention with these dual
effect, have excellent mobility which gives better with outdoor banners. Any size you sided A1 A-frames. With the quick and
you the best visibility. Ideal for exhibitions can immagine, can be produced. Get out easy click system, replace your promo
where you can leave it unatended, and it there and be noticed. No excuses specials daily to keep your customers
will still do all the work for you. engaged. Fantastic for restaurants.
SUGGESTED STOCK SUGGESTED STOCK SUGGESTED STOCK
• 500gsm Scrimles AntiCurl PVC • 510gsm Hex-Flex Banner PVC • 220gsm Paper Prints
FINISHING & OPTIONS FINISHING & OPTIONS FINISHING & OPTIONS
• Econo Stands • High Quality Print • Matt, or Gloss Clear Cover Sheet
• Executive Stands • UV Protective Coating • Strong & Durable
• Eyelets & Rope
OFFSET, DIGITAL & WIDE FORMAT PRINTING 19EX-DOME GAZEBOS
TEARDROPS, UMBRELLAS
A-FRAMES & BANNER WALLS
TARGET
MARKET
Did you know
64%
print readers typically take
some form of action after
viewing a printed advert.
For example, people who viewed Outdoor exposure has never looked SPECIFICATIONS
an advertisement from a national
so good. Cutting edge modern • 100% Woven Polyester
grocery chain were six times more
likely to buy the product than the gazebo frame to compliment your • No Loose Parts
retail average. Viewers of online excellent design. Stand out from all the • Strong, Hard Wearing Frame
ads are often overwhelmed with competition next time you are out at your • Larger Printed Surface
information. Print readers, on the next event with 30% more print exposure • Modern Design
other hand, don’t typically multi-
using the patented curved gazebo top.
task when they read a magazine,
Ultra strong frame comes with bag for FINISHING & OPTIONS
making them far more receptive to
the ads within the publication. easy relocation. • Ex Dome / Economy Frame
20OUTDOOR PROMOTIONAL IDEAS
TEARDROP & FOLDING BANNER
FEATHER BANNER A-FRAME POPUP WALL
Telescopic Banner
SharkFin Banner
ArcFin Banner
Comes in a variety of shapes, along with Another popular outdoor promotional Every photo opportunity, needs a
different accessories to compliment item is the A-Frame PopUp. These items bannerwall. Get your brand exposed at
your next outdoor event. Indoor, Wall & fold up easily, and neatly into a carry events, and perhaps get free newspaper
Cluster stands allow for the banners to be bag. Lightweight and easy to peg down. and/or tv coverage. Lightweight and
positioned in most locations Popular at the T for the company golf day. mobile, take your image everywhere.
SUGGESTED STOCK SUGGESTED STOCK SUGGESTED STOCK
• 100% Woven Polyester • 100% Woven Polyester • 100% Woven Polyester
FINISHING & OPTIONS FINISHING & OPTIONS FINISHING & OPTIONS
• Teardrop Banner Shape • High Quality Print • Straight or Curved
• Feather Banner Shape • UV Protective Coating • With or Without Side Wrap
• Wing Banner Shape • Eyelets & Rope
• Single or Double Sided Prints • Various Sizes
OFFSET, DIGITAL & WIDE FORMAT PRINTING 21Visit our online catalogues for more info. Supply us with item name, code & quantity required
Minimum 50 Units for all * https://www.promoafrica.com/swiftprint * https://www.giftssa.co.za/swiftprint
Promo Items ordered Promo Items Promo Items
GIFTS TOTE BAGS
I t em s
P r omo
CATALOGUES
& FLYERS P r omo
I t em s
Top the list at
62%
All demographics agreed:
that traditional channels
Be a legend, with your clients. Give them
a gift that keeps on reminding them
how awesome you are, and will keep on
GO GREEN. Why use plastic when you can
use paper, recycled cotton or kraft. Let
your clients advertise your brand for you.
are the most effective bringing them back for more. Visit our Hand in hand, displaying excellent brand
advertising media. online stores above* Minimum order of awareness. Visit our online stores above*
50 units. Minimum order of 50 units.
Advertising Channels
SUGGESTED STOCK SUGGESTED STOCK
Catalogues & Flyers . . . . . . 62%
TV Advertising . . . . . . . . . . 52% • Various • 150gsm Cotton
Press Advertising . . . . . . . . 40% • 250gsm Coated
Radio Advertising . . . . . . . . 32% • 220gsm Brown Kraft
Personalised OM . . . . . . . . 29%
Email Marketing . . . . . . . . . 25%
FINISHING & OPTIONS FINISHING & OPTIONS
Outdoor . . . . . . . . . . . . . . . . 23%
Social Media . . . . . . . . . . . . 17% • Various Design & Colour Options • Gloss or Matt Laminate
Online Display . . . . . . . . . . . 12% • Unlaminated
Telemarketing . . . . . . . . . . . . 4% • Scored
Source: Creating Connections that matter
22USB Flash Drive 32GB 64GB
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These are just a small sampling of all items INDOOR PROMOTIONAL
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Key Drive
USB Flash 32GB 64GB
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Promo Items USB Flash Drive
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Create further value by printing a discount Kinetic 8GB128GB
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SUGGESTED STOCK USB Flash Drive STOCK
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• Various designs to choose from • 450gsm Picasso Canvas • Blocked
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OFFSET, DIGITAL & WIDE FORMAT25
PRINTING
units 23
USB Flash Drive 32GB 64GBlayout RULES 101
1: Ensure final file supplied is in the preferred
Pdf X-1a format to ensure maximum
quality and no loss of information.
2: All images used must be hi-resolution
(minimum 300dpi)
3: Ensure that the bleed area is also exported
in the pdf (check page dimensions of the
exported file, within the pdf reader to 300 dpi Image 72 dpi Image
ensure it is included).
4: Ensure all fonts used are converted to
curves, embedded in the pdf or supplied
separately. Pg8 Pg1 Pg2 Pg7 Pg6 Pg3
5: Do not supply multiple pages in spreads.
As we print on large oversize sheets with
multiple pages on, we utilise high end
imposition software to ensure all pages
Pg1 Pg2 Pg3 Pg4 Pg5
are printed in the correct order and
sequence.
TRUST IN BLEED & SAFETY 101
TRIM LINE
3mm
PRINTING
3mm
10mm
All artwork requires a minimum of 3mm of
10mm
92%
bleed all around the document. Bleed refers
to the area around your product that all
background images and any content that
Bleed Line
should reach the edge of the page should
extend to. This is to avoid unwanted white
Trim Line
gaps which may occur during the trimming
of young shoppers say of the final product on large guillotines.
Safety Margin
they prefer direct mail
It is also recommended to have a minimum
for making purchasing of 5mm safety area. This is an invisible line
decisions on the inside of the design. All important
text and logos should not pass this line
as it might be trimmed off on the large
The number across all ages is 67 guillotines. 5mm is minimum, but a larger
percent, second only to newspapers safety area may be necessary if you are
at 69 percent. More digitally designing larger jobs such as Posters and
inclined shoppers are actually Banners.
trusting print marketing more, Please study the example right, and
perhaps due to their familiarity with on page 25, in order to understand the
the online environment. importance of bleed.
24Bleed Line - When trimmed, the bleed area is cut off.
This ensures that there are no white edges around your final BLEED &
TRIM LINE
SAFETY 102
3mm
product. Recommended bleed area to be 3mm all around.
3mm
10mm
10mm
Safety Line
This is an imaginary line which shows
the point that important text, and logos
should not cross over. This ensures no
important text gets trimmed off, and
keeps the document appearing neat.
Recommended safety area to be
minimum 5mm. This may be more on
larger products such as posters, banners
etc, or to suite the style of design.
Good Spacing
Bad Spacing
TRIM LINE
This is an A4 document with 3mm Bleed & 10mm Safety
BLEED SIZE: 216x303mm TRIM SIZE: 210x297mm SAFETY SIZE: 190x277mm
This is the size designed, including This is the finished trim size This is the imaginary line which
the bleed area, that must be of the end product important information should
supplied to the printer not cross over
OFFSET, DIGITAL & WIDE FORMAT PRINTING 25ARTWORK CHECK 101
Our standard artwork check is complementary with every order to ensure that it is print-ready.
In the artwork check we will look at the following:
• Is the artwork saved in the correct format (Pdf, Indd, Cdr, Psd, Etc)?
Note: MS Office files such as Word, Pub, or Excel files are NOT print ready files
• Do the number of sides supplied correspond with the product ordered?
• Is the document the correct size* (has bleed and margins been provided)?
• Automatic conversion into CMYK for full colour prints and Greyscale for one colour
(black & white) prints. Note: Conversion between RGB or SPOT colours to CMYK, may create
slight colour variations**
• Have all fonts been embedded, expanded or converted into curves, and are all the images
used been supplied in high resolution (300dpi)?
PRINT FACT Our customer service team will contact you immediately by email if the artwork
presents any of the problems mentioned above.
Did you know
63%
of people think that print is
the most credible method
of advertising.
in part because we trust printed
materials – we’ve grown up
with books, magazines and
newspapers being reliable sources
of information. So running a high
quality print advert, or producing
high quality print marketing, can
tap into this perceived credibility.
The key point to improving your * We will attemt to rescale your artwork to the ** If colour specific work is required, please
business’ credibility through correct size if the provided size is incorrect. This may enquire with one of our representatives in order
advertising is to make high quality, not always be possible and is design dependant to circumvent colour conversion issues.
due to bleed limitiations. If scaling is necessary,
well-written and consistent adverts this may cause a decrease in the resolution of the - Please Note: If an open file is supplied and
– wherever they are. final product. If scaled design will not print nicely, extensive corrections need to be made, there
we shall contact you to amend the design. may be additional charges billed per hour.
26DIFFERENCE BETWEEN
DIGITAL PRINTING
PRO: Fast turn around
PRO: Cost effective for low volumes
PRO: Excellent colour consistency
PRO: Error free colour conversion
PRO: Variable data capability
CON: Unit price remains constant
CON: Expensive on higher volumes
CON: Limited to certain media
CON: Limited to smaller page sizes
CON: Extensive training required
Digital printing refers to methods of printing from a digital-based image directly to a variety of media. It usually refers to professional printing
where small-run jobs are printed using large-format and/or high-resolution laser printers. Digital printing has a higher cost per page than more
traditional offset printing methods, but this price is usually offset by avoiding the cost of all the technical steps required to make printing plates etc.
It also allows for on-demand printing, short turnaround time, and even a modification of the image or text (variable data) used for each impression.
OFFSET PRINTING
PRO: Unit price drops significantly
PRO: Cost effective for high volumes
PRO: Excellent colour consistency
PRO: Wide media range
PRO: Error free colour conversion
PRO: Large page size capability
CON: Slower turn around
CON: Expensive on low volumes
CON: No variable data capability
CON: Extensive training required
Offset printing is a commonly used printing technique in which the inked image is transferred (or “offset”) from a plate to a rubber blanket, then to
the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique
employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a
water-based film (called “fountain solution”), keeping the non-printing areas ink-free.
OFFSET, DIGITAL & WIDE FORMAT PRINTING 2728
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