THE AUCHAN GROUP OBJECTIVES PURSUE OUR PROFITABLE AND HIGH-QUALITY GROWTH ANTICIPATE CUSTOMER EXPECTATIONS ADAPT TO THE CHANGING ENVIRONMENT IN A ...
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THE AUCHAN GROUP OBJECTIVES
PURSUE OUR PROFITABLE
AND HIGH-QUALITY GROWTH
ANTICIPATE CUSTOMER EXPECTATIONS
ADAPT TO THE CHANGING ENVIRONMENT
IN A SUSTAINABLE MANNER
SEIZE OPPORTUNITIES FOR GROWTH
DIFFERENTIATE OURSELVES THROUGH
EXCELLENT HUMAN RELATIONS
INTERVIEW
SOCIAL RESPONSIBILITY:
CENTRAL TO
OUR CORPORATE VISION
INTERVIEW BY MARIE-HÉLÈNE BOIDIN-DUBRULE,
COMMUNICATIONS DIRECTOR IN CHARGE OF SUSTAINABLE DEVELOPMENT.
2011 WAS AN IMPORTANT YEAR FOR THE AUCHAN
GROUP: COMPANY MEMBERS, PARTNERS
AND CUSTOMERS CELEBRATED THE GROUP’S
50TH ANNIVERSARY WITH A FOCUS ON SOCIAL
RESPONSIBILITY.
Vianney Mulliez: Sustainable development and
corporate social responsibility have been key focuses
“ Since 2008, when the
international synergy was created,
we have been working at Group level
to develop internal expertise
in sustainable development. “
Patrick Coignard
throughout these anniversary celebrations. The Auchan
youth foundation has been extended to all 12 countries
where the Group is present. This foundation is now open
to proposals from all our hypermarkets for social Patrick Coignard: A strategy for growth and progress
solidarity initiatives aimed at young people in difficulty requires measuring and comparing different elements
or from underprivileged neighbourhoods. Each project over time; the Auchan Group has been using sustainable
provides an opportunity to combine the expert skills development indicators for this purpose since 2009.
of our company members with those of non-profit These indicators need further improvement and the data
organisations involved in the local community. collection process requires a standardised process
“Citizen Days” were also held in France for non-profit in order for the progress chart to be effective.
Vianney Mulliez Patrick Coignard organisations such as Restos du cœur and Banques This is a key concern: ISO 26000 introduces the notion
Chairman of the Board of Directors Chairman of Spain and Portugal hypermarkets,
Alimentaires. of “an organisation’s performance with regard to the
Chairman of sustainable development synergy
Patrick Coignard: The environment has also been society in which it operates and with regard to its impact
a key focus throughout all our initiatives and events. on the environment”.
“Green Days” were held at all hypermarkets and
supermarkets in our different countries: a day for ONE OF THE GROUP’S SUSTAINABLE
planting trees in cities, often involving children from DEVELOPMENT PRIORITIES IS TO DEVELOP AN
“
local schools, because trees play an essential role in
OFFER THAT USES SUSTAINABLE PRODUCTION
minimising climate change and atmospheric pollution.
Our strategies for These “Green Days” were so successful that many stores METHODS, PARTICULARLY IN THE FOOD SECTOR.
now want to make them a yearly event.
growth and progress are Vianney Mulliez: The food industry produces
2011 WAS ALSO MARKED BY THE RELEASE over 20% of the world’s greenhouse gas emissions.
developed within a wide OF THE FIRST INTERNATIONAL STANDARD In 2011, the United Nations Food and Agriculture
range of national regulatory, CONCERNING CORPORATE SOCIAL RESPONSIBILITY Organization – UNFAO(2) – alerted the international
IN JUNE 2012, 20 YEARS AFTER THE 1ST – ISO 26000. THIS STANDARD PROVIDES community about the pressing need for the food industry
“EARTH SUMMIT”, STATE AND GOVERNMENT economic and social GUIDELINES RATHER THAN OFFICIAL to consume less energy. To minimise transport,
OFFICIALS ARE MEETING ONCE AGAIN REQUIREMENTS AND MARKS THE BIRTH the Auchan Group has increased its line of local and
IN RIO DE JANEIRO TO FOCUS ON SUBJECTS
environments. “ OF AN INTERNATIONAL CONSENSUS ON SOCIAL regional produce, with stores in all countries developing
THAT HAVE BECOME ESSENTIAL FOR THE FUTURE: Vianney Mulliez RESPONSIBILITY ISSUES THAT BUSINESSES NEED partnerships with local producers and regional SMEs.
SUSTAINABLE DEVELOPMENT AND THE “GREEN TO ADDRESS THROUGHOUT THEIR OPERATIONS. Our logistics system encourages alternative, cleaner
ECONOMY”. methods of transport, with an increasing use of rail
Patrick Coignard: Our international sustainable Vianney Mulliez: Reporting is a key process in corporate and river transport. In France, such methods enabled
Vianney Mulliez: Auchan is highly attentive to such development synergy was created in 2008. Ever since, social responsibility and this is highlighted in ISO 26000: the elimination of 4,645 trucks on the road in 2011.
subjects: in March 2011, the entire Group, including the Group has been developing internal expertise for companies, reporting involves identifying priorities Patrick Coignard: Organic farming is also one
all business sectors and countries, joined the Global in the field of sustainable development. In parallel, for sustainable development, describing resources of the solutions used to minimise greenhouse gas
Compact, a UN initiative launched in 1999 to promote we have set objectives to target common concerns deployed and announcing results. The Auchan Group has emissions and store CO2 more efficiently in the soil.
social, environmental and corporate responsibility across that are shared by all countries: decrease our been publishing a yearly sustainability report(1) since This is why we have made it a priority to expand
companies worldwide. This pact is supported by environmental impact, develop a range of sustainable 2010 which is aimed at both an internal and external our organic food range and make it accessible to all.
thousands of companies of all sizes, with one shared products accessible to a large number of consumers readership and presents our strategies for growth and In all our countries, particularly in the EU, Auchan
objective: to participate in a collective strategy and offer healthy food ranges in response progress, including those that fall within highly diverse has developed its own organic produce ranges using
to steadily progress towards a sustainable economy. to our customers’ dietary concerns. national regulatory, economic and social environments. sustainable farming methods.
(1) In 2010, an initial “Group sustainability” report was distributed internally. (2) UNFAO : United Nations Food and Agriculture Organization.
In 2011, a digital report was published (available on auchan.com) aimed at internal
and external readers.
02 / GROUPE AUCHAN 2011 SUSTAINABILITY REPORT GROUPE AUCHAN 2011 SUSTAINABILITY REPORT / 03
PRESENTATION OF THE AUCHAN GROUP
ACTIVITIES DISTRIBUTED ACROSS 2ND GROUP SUSTAINABILITY REPORT
12 COUNTRIES AND REGIONS
THE AUCHAN GROUP IS ORGANISED INTO INDEPENDENT AND COMPLEMENTARY LINES OF THE AUCHAN GROUP IS A FEDERATION OF COMPANIES GROUPED TOGETHER UNDER THE STORE’S ORIGINAL BUSINESS NAME. IT IS
BUSINESS. IN 2010, E-COMMERCE BROUGHT A NEW DIMENSION TO THE GROUP, BECOMING STRUCTURED IN A DECENTRALISED MANNER, WITH COMPANIES OPERATING INDEPENDENTLY IN THEIR DIFFERENT LINES OF BUSINESS
ITS 5 TH LINE OF BUSINESS AND COMPLEMENTING ITS HISTORICAL CORE ACTIVITIES AND IN THE DIFFERENT COUNTRIES WHERE THEY ARE BASED.
– HYPERMARKETS, SUPERMARKETS, IMMOCHAN AND BANQUE ACCORD.
THE GROUP’S SUSTAINABLE DEVELOPMENT POLICIES ARE DRAFTED AND COORDINATED BY AN INTERNATIONAL SYNERGY WHICH
PROMOTES SHARED OBJECTIVES, EXCHANGE OF GOOD PRACTICES AND DEVELOPMENT OF NEW SKILLS.
THIS 2ND EDITION OF THE GROUP SUSTAINABILITY REPORT PROVIDES AN OVERVIEW OF PROGRESS MADE IN 2011. THE REPORT COVERS
EACH LINE OF BUSINESS AND EACH COUNTRY. THESE ARE REPRESENTED PROPORTIONALLY IN TERMS OF THE POSITION THEY HOLD
WITHIN THE GROUP. SINCE 2009, WE HAVE BEEN WORKING ON DEVELOPING INDICATORS TO GAUGE CHANGES IN RESULTS FROM ONE YEAR
TO THE NEXT, AND TO DEFINE TARGET FIGURES FOR THE FUTURE.
HYPERMARKETS SUPERMARKETS IMMOCHAN BANQUE ACCORD OTHER BUSINESSES DISTRIBUTION OF REVENUE PER BUSINESS SECTOR (%) DISTRIBUTION OF EMPLOYEES PER BUSINESS SECTOR (%)
12 countries and regions 5 countries 12 countries and regions 10 countries 3 countries 1.0 0.7
616 hypermarkets 759 supermarkets 320 managed shopping Net banking income: 22 Alinéa stores 1.1 1.9 0.2 1.6
Turnover: €35.4 bn Turnover: €7.2 bn
centres €353 M 10 Little Extra stores
Turnover: €503 bn 2,000 employees E-Drive, E-commerce ■ Hypermarkets 10.2
235,000 employees 27,500 employees 16.3
550 employees Turnover: €837 M ■ Supermarkets
■ Oney Banque Accord
4,200 employees ■ Immochan
■ Other businesses 87.3
79.7
INTERNATIONAL PRESENCE
€44.4 bn 269,000
TURNOVER EMPLOYEES
(equivalent number of full-time employees)
NUMBER OF HYPERMARKETS PER COUNTRY NUMBER OF HYPERMARKETS PER COUNTRY
China 45
FRANCE Taiwan 18 France 126
LUXEMBOURG Italy 276 France 268
SPAIN Russia 48
ITALY
PORTUGAL Ukraine 8
Romania 9 Luxembourg 1
POLAND Hungary 12
HUNGARY Poland 26 Spain 53 Poland 27
ROMANIA
UKRAINE Portugal 33 Spain 125 Russia 63
Italy 52
RUSSIA
CHINA
431 759
HYPERMARKETS SUPERMARKETS
TAIWAN
(excluding the 185 RT Marts in China)
04 / GROUPE AUCHAN 2011 SUSTAINABILITY REPORT GROUPE AUCHAN 2011 SUSTAINABILITY REPORT / 05
EMPLOYEES
269,000 SOURCES
OF IDEAS
AS AN ACTIVE PLAYER ON THE EMPLOYMENT MARKET, AUCHAN
FULLY A SSUME S ITS CORPOR ATE RE SPONSIBILIT Y FOR ITS
269,0 0 0 EMPLOY EE S. THE GROUP FEEL S S TRONGLY ABOU T
D E V E L O P I N G J O B S E C U R I T Y, A H I G H - Q U A L I T Y W O R K I N G
ENVIRONMENT, GOOD REL ATIONS AND A STRONG LE VEL OF
INVOLVEMENT FROM ALL EMPLOYEES. IT DRAWS ON THE DIVERSITY
OF PROFILE S A MONGS T I T S HUM A N RE SOURC E S TO MOV E
FORWARD IN A CULTURE OF RESPONSIBILITY AND SHARING.
OUR 3 GUIDING PRINCIPLES
• Auchan is an inclusive company that is open to all profiles. We place
great importance on staff training, managerial staff support and internal
promotions.
• Our human resources policies are founded on the notion of continuous
improvement, focusing on improving working conditions and developing
a more participatory management model, so that value creation can
be shared by all.
• A culture of diversity is nurtured, promoting gender equality, prospects
for disabled employees, intergenerational relations and the development
of schemes and initiatives for young and senior citizens.
OUR 3 IDEAS FOR THE FUTURE
• 7,000 additional shareholder employees in 2012.
• Jointly develop more diploma-granting and sandwich courses with
partner schools and universities.
• Support the development of a dozen projects initiated by employees,
with candidates selected for their “Creative Attitude”.
3 FIGURES FOR 2011
269,000
EMPLOYEES
152,000
EMPLOYEES IN 9 COUNTRIES OWN
4.4
MILLION TRAINING HOURS
IN 12 COUNTRIES 11.9% OF THE GROUP'S STOCK PROVIDED BY THE GROUP IN 2011
EMPLOYEES
OPPORTUNITIES
FOR ALL PROFILES
IN-HOUSE TRAINING +5.5% 2011 GROUP EMPLOYMENT STRUCTURE
2009 2010 2011
Total number of hours 4,023,987 4,153,166 4,381,411
Overall training rate 79% 79% 81.6% Part-
Employee training rate 66% 76% 75.8% time
Management training rate 74% 83% 83.2% Full- 32.4%
time
Senior executive training rate 64% 85% 77.4% 67.6%
Average number of training hours per employee 20.1 19.3 20.7 FIGHTING JOB INSECURITY KEY FIGURE improved, and employees with potential
Since 2007, Auchan France has systematically received better support and guidance
4,381,411
offered employees the choice of taking on on an ongoing basis.
Permanent
contract full-time positions. Over 3,000 employees have
11.8%
taken this opportunity and have gone from training hours in 2011
FIGURES FOR ALL EMPLOYEES* INTERNAL PROMOTION RATE
working a 28-hour week to a 35-hour week.
2010 214,877 2011 Fixed-term
Auchan also offers benefits and perks for its CLOSE-UP
–1.58% contract employees. OFFERING OPPORTUNITIES
2011 211,550 31.5% 88.2%
* Excluding RT Mart China. FOR OUR EMPLOYEES
Training and internal promotions contribute
to employee reliability, professionalism,
enthusiasm and recognition. In 2011, almost
4.4 million hours of training were provided
throughout the Group. While these courses
primarily target specific positions, they are
also used as an opportunity to raise awareness
amongst employees on matters concerning
the company’s social and environmental PÃO DE AÇÚCAR
AS A RESPONSIBLE EMPLOYER, AUCHAN TAKES A PROACTIVE AND INCLUSIVE responsibilities. Common modules are provided
APPROACH TO EMPLOYMENT IN ITS 12 COUNTRIES, OFFERING POSITIONS TO A WIDE for all positions in all countries, giving an
FOUNDATION
RANGE OF PROFILES AND ENSURING A HIGH QUALITY OF LIFE FOR ITS EMPLOYEES. Auchan provides private health insurance and overview of the Group’s sustainable The Pão de Açúcar Foundation
social benefits, even in countries where doing development policies. Other more specific is a social fund that was initiated
THE COMPANY ENDEAVOURS TO IDENTIFY TALENTED INDIVIDUALS, OFFERING THEM
so is not common practice. In 2011, Auchan modules are offered to complement the main in Portugal in 1992 by company
SPRINGBOARDS FOR SUCCESS AND PROVIDING THEM WITH THE RESOURCES THEY executives with the mission
NEED TO EXPRESS THEIR TALENT. Ukraine considerably improved medical programmes focusing on subjects such
of creating and nurturing
insurance coverage for its employees, going as energy savings, waste sorting, sustainable cooperation, mutual aid and
well beyond standard company practice for products, healthy diet, health and safety, solidarity for employees and their
the country. An anti-HIV health prevention and social solidarity. These courses are held families: it runs an educational
OPEN TO ALL PROFILES training in the store. Auchan France runs programme has also been launched, with in an environment that encourages individual support and job training scheme
Offering a broad range of professions, several schemes to counter discrimination poster campaigns and awareness-raising expression from participants. Auchan and offers activities for retired
the company places great importance on in recruitment. The “1,000 employment meetings held in stores. In some countries, prioritises internal promotion. In China, employees and assistance for
families in times of hardship.
integration, making a large number of its opportunities” operation was held for the 3rd depending on the local context, employees 21% of retail department managers are former
In 2011, the foundation set up an
career openings accessible to people of all year running. This scheme was set up to recruit can shop at their store at a discounted rate, store employees, 100% of retail sector equipment bank for lending items
backgrounds. A lack of qualifications is not young people from underprivileged and receive a transport allowance, meal managers are former retail department such as pushchairs, to facilitate life
necessarily a hurdle in terms of employment neighbourhoods with problems entering vouchers and/or medical services. Pre-school managers and 100% of store managers for company employees. A website
opportunities. Working together with the the job market. childcare facilities are available for children are former retail sector managers. was also created to promote the
national French employment centre, Auchan Initially aimed at cashiers and other staff, of employees in France and Portugal. During 2011, RT Mart Taiwan focused on foundation’s activities. In 2010,
France runs a specific scheme to facilitate the “Recruitment without a CV” operation Public Instruction, to recruit 200 job seekers Auchan China implemented an EEC(1) system identifying internal talents and key skills the Amadora store opened a pre-
school childcare centre for children
employment for under-qualified job seekers. has been tried out for recruiting managers with disabilities. With the same goal in mind, to improve working relations and to assist to create future managerial teams.
of employees, open all year round
Before they sign their employment contract, in the Nord region. Immochan held job fairs in its shopping centre employees facing hardship. All stores have In France, Auchan developed an innovative for children in the local community.
all beneficiaries of this scheme go through Hypermarkets and supermarkets in Italy have in Portugal. Organised jointly by stores and a social fund and a committee that meets career management system in response A 2nd pre-school childcare centre
an orientation period consisting of general worked in collaboration with job centres and employment partners, these events provided regularly to grant emergency financial support to the company’s need to expand and diversify will be opening in 2012.
training followed by a week’s on-the-job municipalities, supported by the Ministry of an opportunity to publicise 1,000 job offers. or zero-interest loans. its operations. The identification process was
(1) Employer – Employee – Committee.
08 / GROUPE AUCHAN 2011 SUSTAINABILITY REPORT GROUPE AUCHAN 2011 SUSTAINABILITY REPORT / 09
EMPLOYEES
PROMOTING ATTENTIVENESS, SHARING,
RESPONSIBILITY AND INNOVATION DEVELOPING A MORE Spain and Italy. The company members
PARTICIPATORY MANAGEMENT returned to their respective countries with
PERCENTAGE OF ELIGIBLE EMPLOYEES HOLDING SHARES NUMBER OF SHAREHOLDER EMPLOYEES MODEL innovative ideas.
Hypermarkets 2009 2010 2011 Business success is underpinned by listening The company embarked upon the
China 86% 100% 99% 2009 119,642 to and involving those who are in direct management 2.0 to develop interaction
Spain 98% 98% 98% 2010 137,023 +10.9% contact with customers. between colleagues, launching forums for
France 94% 94% 93% 2011 152,000 All hypermarket and supermarket managers colleagues and stores. To mark the Group’s
Hungary 90% 93% 93% started their career at Auchan in front-line 50th anniversary, the French and Italian
Luxembourg 62% 57% 84% jobs. The “If I were a customer” training “Simplynautes” of “Mysimplymarket” could
Italy 83% 88% 98% module, launched in France and Spain chat with Vianney Mulliez, Group Chairman,
Poland 94% 93% 89% in 2009, puts employees in the shoes of to discuss the Group’s results and prospects. company savings plan and thereby benefit
Portugal 99% 98% 99% customers as they do their shopping: they In Portugal, the internal social network from a matching policy that tripled the value
Russia — 74% 64%
assess the overall atmosphere, clarity of offers, “Entre Nos” was set up in 2011. of this bonus. This brought an additional
Supermarkets 2009 2010 2011
availability of sales assistants, queueing times It is used for announcing and communicating 3,200 company members into the shareholding
France 76% 77% 92%
at the check-out, etc. The conclusions drawn corporate and business information concerning scheme. At the end of 2011, 152,000 company
Spain 80% 78% 86%
from this study are used to improve the the company. members were shareholders, owning 11.9%
Italy — — 77%
Alinéa 95% 91% 69% shopping experience and customer relations. On its 1st birthday, AuchanCnous had over of the Group’s stock, which represents over
Banque Accord France 95% 98% 93% For its 50th anniversary, Auchan wanted 6,500 members. The network has a wealth €1.9 billion. The employee shareholder scheme
to tap into the wealth of its employees’ talents of exchanges on a daily basis, enriched with will be rolled out at the Portugal Banque
by launching a call for internal candidates offers, articles on special interests, news on Accord branch in 2012.
to create a corporate signature embodying recent innovations and updates on in-store
all the Group’s entities. The signature events.
presented by Sylvain Fauconnier, a designer
from Auchan Production, was selected from KEY FIGURE
CLOSE-UP
the 750 signatures designed by teams and
AT AUCHAN, GROWTH IS DRIVEN BOTH BY AND FOR ITS COMPANY MEMBERS. THE COMPANY IS COMMITTED
company members across the Group’s
12 countries, representing a perfect balance €1.62 billion
TO IMPROVING THEIR WORKING CONDITIONS AND INVOLVES THEM IN THE PROCESS OF DEVELOPING between the company’s roots, values and of company stock is owned
IMPROVEMENTS AND INITIATIVES. WORKING IN PARTNERSHIP WITH EMPLOYEES IS ALSO ABOUT SHARING forward-looking principles. by shareholder employees
RESULTS WITH SHAREHOLDER EMPLOYEES. THIS SCHEME IS AVAILABLE IN 9 OF THE GROUP’S COUNTRIES. Exchange of experience, insight into other
cultures and broadening of professional
horizons: 80 company members travelled SHARING SUCCESS
to meet their peers as part of the Erasmus Auchan has been operating an employee
operation. In the summer of 2011, they shareholder scheme since 1977, through
COMMITMENT TO EMPLOYEE commitment, with a focus on 20 different travelled in small groups to visit stores Valauchan common investment funds.
WELL-BEING criteria. In response to requests for and meet teams in different countries. This shareholding scheme is one of a kind
For 11 years now, internal opinion surveys improvements, Auchan France developed An exchange was organised between Atak and in the mass retail sector. Company members CREATIVE ATTITUDE
have been conducted at regular intervals occupational health and safety guidelines Auchan Russia teams, and the teams in France, have the opportunity to benefit from the value Create, act and innovate! Three words
amongst company members in all Auchan to improve working conditions, covering all they helped create and to build an investment to describe the objectives of “Creative
countries. These surveys are anonymous and occupational hazards inherent in the fund. In Spain, for example, average assets Attitude”, a programme launched in
October 2011. This initiative aims to boost
allow company members to assess the hypermarket sector. This comprehensive are around €10,000 and in France around
professional creativity and encourage
company and its HR and managerial policies scheme reaches beyond legal requirements, €27,000. Italian supermarkets began their the development of new activities within
from the perspective of its employees. Results focusing on equipment and its impact on employee shareholding scheme in 2011: the Group. In a challenging climate
from the surveys are processed nationally and employee working methods. Any non- 77% of eligible employees have subscribed. created by the financial crisis, this gives
locally to identify potential areas for progress conformities are identified and corrected On 6 July 2011, to mark the 50th anniversary each employee the chance to express
and to draw up action plans. In 2011, 87.4% by a prevention plan. A similar project was of Auchan, all Group members received their creativity and innovative spirit, and
to participate in developing selected
of Auchan Italy employees and 68% of Simply developed for the drive-through service to for its harmonious working relations” and a one-off bonus equivalent to two days’ pay.
projects. Over a thousand Group
Market Italy employees participated in this prevent the risk of musculoskeletal disorders. Portugal maintained its SA8000 social Company members in countries operating members submitted a project
survey. In Poland, a new system was introduced Policies implemented by Auchan China won the accountability certification in spite of the harsh the shareholding scheme were invited to the selection committee.
to gauge not only satisfaction but also company an award as an “exemplary company financial climate. to invest all or part of their bonus in the
10 / GROUPE AUCHAN 2011 SUSTAINABILITY REPORT GROUPE AUCHAN 2011 SUSTAINABILITY REPORT / 11
EMPLOYEES
PROMOTE AND INTEGRATE DIVERSITY
EMPLOYEES IN SITUATION OF DISABILITY WITHIN THE WORKFORCE (2011) WORKFORCE BREAKDOWN (2011)
Hypermarkets Number Rate Legal requirement Hypermarkets Men Women
China 527 4.0% 1.6% Employees 53,430 92,934
Spain 415 3.3% 2.0% Managers 12,453 9,873
France 3,990 7.0% 6.0% Senior executives 940 231
Hungary 29 0.5% 5.0% Total 169,861
students in France, running a theory course of equipment and services: touch pads, women to management positions. Over
Italy 406 4.1% 7.0% Supermarkets Men Women
in parallel. The Russia hypermarkets also set voice-controlled computers and toll-free 46% of management positions and 41%
Poland 380 3.4% 6.0% Employees 6,993 18,924
up a bakery school offering diploma-granting helplines providing information about of store manager positions are held
Portugal 89 1.0% None Managers 1,792 1,369
Romania 59 1.3% 4.0% programmes in stores that give course procedures for receiving assistance, which by women at Auchan China and Auchan
Senior executives 305 68
Russia 617 3.0% 2.0% to 4.0% Total 29,451 participants State-recognised qualifications. are often unclear. Russia respectively. In Poland, there are more
Taiwan 122 1.9% None Each new trainee is mentored by an women than men in the retail sector manager
Ukraine 195 5.3% 4.0% experienced senior company member. positions.
Luxembourg 21 3.0% 4.0% Since 2010, Auchan France has been Alcampo, Simply Market France and Spain
Supermarkets Number Rate Legal requirement operating a proactive employment policy signed their first equal rights charter between
France 750 5.0% 6.0% PERCENTAGE OF WOMEN MANAGERS IN THE GROUP for senior staff members, which includes management and labour. Such agreements
Spain 122 2.1% 2.0% conducting mid-career assessments. formalise the company’s commitment
Italy 369 3.8% 7.0% 2011 to developing a series of measures on equal
Poland 9 0.8% 6.0% 42.5% employment opportunity, work-life balance,
WORKING WITH DISABILITIES promotions, training and information.
All Group companies have a proactive work These measures aim to prevent direct
integration policy aimed towards people with or indirect gender discrimination.
disabilities, accompanied by awareness-raising Employees at Auchan France who participated
programmes for customers and company in the gender equality program started
members. In 2011, the company was once a dedicated network on the Web to raise
again recognised for its policies by the public awareness amongst the company’s men and
authorities in China, Portugal and Hungary. women concerning equality in the workplace
THE WEALTH OF THE COMPANY’S HUMAN RESOURCES IS DIRECTLY LINKED TO The ratio of employees with disabilities and access to positions at all levels. The dozen
THE RICH DIVERSITY OF ITS COMPANY MEMBERS. AUCHAN TAKES PRIDE IN THIS is often higher than legally required, as is the volunteers running this network started
DIVERSITY IN EACH COUNTRY AND BUSINESS SECTOR AND DRAWS ON IT AS A case in Ukraine (5.2%), where the company GENDER EQUALITY the site and organised forums to provide
VECTOR OF SUCCESS. THE GROUP LOOKS RESOLUTELY TO THE FUTURE, ENCOUR- has also been recognised for its training Approximately 2 thirds of company members insight into the different positions, correspond
AGING THE ARRIVAL OF YOUNG EMPLOYEES SUPPORTED BY THE KNOWLEDGE courses for deaf workers, which offer course at Auchan are women, demonstrating with company executives and encourage
AND EXPERTISE OF THOSE WITH THE MOST EXPERIENCE. content translated into sign language. In a proactive commitment to gender equality, information sharing. Some 400 members
Hungary, up to 20 deaf or hearing-impaired with a particular emphasis on promoting participate in this discussion forum.
cashiers work at the Dunakeszi store. To gain
a better understanding of disabilities, almost
CLOSE-UP
IDENTIFYING AND TRAINING In China, Auchan visited 46 universities, all Auchan France managers
FUTURE COMPANY MEMBERS resulting in the implementation of training (6,000 individuals) took a training module SIGNS FOR ALL
The company uses social media and agreements with vocational training the Auchan Italy website. Working entitled “Disabilities: misconceptions”.
Many hearing-impaired employees work in our stores,
partnerships with schools and universities institutions. in partnership with schools, Auchan France often in cashier positions. Customers were notified
to promote its image as a career of choice In 2011, an employment partnership launched its “Manager for a Day” programme KEY FIGURE whenever their cashier had a hearing impairment.
for young people, offering internships agreement was signed between Alcampo in 2009 to promote the position of retail However, the problems encountered by hearing-
sandwich courses for students and sending
company members out to schools and
and Alcalá university in Henares. As part
of this agreement, Auchan hired 20 young
department manager amongst students.
Around 300 students have now participated 8,100 impaired employees when communicating with other
company members had not been accounted for.
universities to involve students in training students for practical training in the retail in the programme, spending a day working positions are held by people Having learnt sign language in order to communicate
programmes. It also recruits interns and department manager position. After as a manager and discovering the different with disabilities with his cousin, one of the managers in the Wola store,
young graduates. In 2009, RT Mart launched a six-month period working in the store and aspects of this profession in a real-life in Warsaw, recruited the store’s first deaf and
hearing-impaired employees and then taught sign
its “Seeds” programme to identify future 300 hours of training, they were awarded situation. Auchan and Atak Russia developed Simply Market France celebrated the
language basics to the store teams. His approach sparked significant interest and,
employees with high potential. This a university-level diploma. A total a programme together with the Russia 10th anniversary of its disability scheme on the initiative of the Modli ska store, resulted in courses being run by an external
programme specifically seeks to recruit of 64,000 applicants uploaded their CV university of business and economy to in 2011. This scheme offers specific support organisation with professional sign-language teachers.
students from the top universities in Taiwan. to the “Lavora con noi”(1) page on organise courses and internships for Russian for company members in the form
(1) Working with us.
12 / GROUPE AUCHAN 2011 SUSTAINABILITY REPORT GROUPE AUCHAN 2011 SUSTAINABILITY REPORT / 13
PARTNERS
PROGRESS: A
COMPREHENSIVE IDEA
PROGRESS IS DRIVEN BY A COLLECTIVE EFFORT AND ITS IMPETUS
RE ACHE S OUT TO ALL STAKEHOLDERS. FOR THAT RE A SON,
AUCHAN AIMS TO MAINTAIN EXCELLENT, WELL-BALANCED AND
SUSTAINABLE BUSINESS RELATIONS WITH ITS PARTNERS, IN
PARTICULAR SMES, FARMERS AND SHOPPING CENTRE TENANTS.
THE COMPANY WORKS CLOSELY WITH ITS STAKEHOLDERS IN ITS
QUEST FOR PROGRESS IN TERMS OF SOCIAL, CORPORATE AND
ENVIRONMENTAL RESPONSIBILITY.
OUR 3 GUIDING PRINCIPLES
• Each partnership forms part of a framework based on compliance with
major legal principles, with particularly stringent methods of monitoring
and supporting Auchan house-brand products.
• In 2011, the entire Group adhered to the 10 key principles of the Global
Compact, resulting in the yearly announcement of progress targets
and the achievement of these targets.
• Stores are rooted in their local community, with sustainable partnerships
in place with local producers reducing middlemen and transport
and subsequently the store’s carbon footprint. Auchan also encourages
producers to implement sustainable production methods.
OUR 3 IDEAS FOR THE FUTURE
• Socially assess 100% of non-food suppliers for Auchan brand name
products.
• Increase the quantity of local products carried.
• Extend green leases with partner shops in shopping centres
in all European countries with Immochan centres.
3 FIGURES FOR 2011
1
GROUP PARTICIPATION
170
SOCIAL AUDITS CONDUCTED
1,200
INTERNAL VISITS CONDUCTED
IN THE GLOBAL COMPACT EXTERNALLY USING THE ICS METHOD BY SOURCING OFFICES OVER
THE PAST 3 YEARS
PARTNERS
JOINT RESPONSIBILITY
BUYERS AWARE OF WORKING CONDITIONS IN PRODUCTION FACILITIES (2011)
China 100% Covered in the training manual
Spain 100% Code of ethics known by all buyers
France ND Awareness-raising modules during training for new buyers
Hungary 0%
Italy 100%
KEEP A CLOSE EYE ON THE and environmental criteria (waste processing, relations in Italy while Auchan France runs
Poland 0% Planned for 2012
Portugal 88%
WORKING CONDITIONS wastewater treatment, CO2 emissions, etc.) workshops for SMEs in conjunction with
Romania 0% Target: 20% in 2012 IN PRODUCTION FACILITIES was also subject to an internal procedure the FEEF (federation of businesses and
Russia ND Covered in the code of ethics Since 1997, Auchan has adopted a code with 1,200 quality inspections conducted over entrepreneurs in France). Sharing experiences,
Taiwan 100% of business conduct which is set out in its the past three years. good practices and providing customized tools
Ukraine 100% sales agreements. All suppliers undertake foster joint progress in areas such as quality,
to comply with the 10 main criteria in this safety, logistics and development.
code of conduct: prohibition of child labour Auchan prevents the creation of dependencies
SOCIAL AUDITS CONDUCTED EXTERNALLY INTERNAL INSPECTIONS CONDUCTED NON-FOOD SUPPLIERS, CHILDREN’S and forced labour, safe and healthy work between its suppliers and purchasing groups,
USING THE ICS METHOD BY SOURCING OFFICES SINCE 2008 PRODUCTS, AUDITED FOR RETAILER BRAND environment, etc. supporting the growth of SMEs by gradually
NAME PRODUCTS
+600 visits In 2011, the ban on sandblasting was added introducing their products in one and then
2009 91 2010 640
to product listing agreements for suppliers several stores, first at a national level and then
2010 105 2011 1,240 2011
+62% of house-brand jeans. The Group also strives internationally. In 2011, Auchan Italy organised
67%
2011 170 to develop clear collective and international and funded a trade fair in Milan to encourage
messages concerning working conditions, the export of 600 regional products to stores
aimed at suppliers and public authorities, in other Group countries.
particularly through its participation in At Auchan France, 11 regional trade fairs
GSCP(1). For all import purchases, Auchan asks were held so that the attending retail
each new supplier to self-assess its company. department managers and retail sector
This is followed up by internal inspections managers could select local produce
conducted by the quality teams and audits for their stores and place their orders directly.
AUCHAN PERIODICALLY AUDITS THE WORKING CONDITIONS AT MANUFACTURING conducted by external companies. In 2011, WEAVING SUSTAINABLE LINKS 75% of Auchan brand name products are
SITES PRODUCING HOUSE-BRAND PRODUCTS AND DEVELOPS BALANCED AND 600 production sites were inspected and WITH PARTNER SMEs produced by SMEs. Auchan also sells certified
FAIR PARTNERSHIPS WITH SMES AND SMALL-SCALE PRODUCERS TO FOSTER 170 company audits were carried out Auchan aspires to maintaining balanced and fair trade products (Max Havelaar, Oxfam).
THEIR DEVELOPMENT. by independent consultancies using ICS(2) sustainable business relations with its partner Sixteen of its fair trade products are available
guidelines, shared by 15 retail brands. SMEs. A Web portal is used to nurture such under the Auchan brand name.
KEY FIGURE CLOSE-UP
A FRAMEWORK OF STANDARDS GROUP PARTICIPATION
ABOVE AND BEYOND IN THE GLOBAL COMPACT PALM OIL
Auchan abides by the 1948 Universal The Group demonstrated its desire to operate 75% The overexploitation of palm trees to produce palm oil,
Declaration of Human Rights, the ILO 1998 as a responsible company by joining the Global of Auchan brand name products a common ingredient in consumer food products, is often
Declaration on Fundamental Principles and Compact, which aligns with its principles. The will move forward in a working environment are produced by SMEs a major cause of old-growth forests destruction. Palm trees
Rights at Work and OECD guidelines, which Global Compact was launched in 1999 by the based on targets suitable for their national forests are mainly found in Indonesia and Malaysia and are
are recognised by all 42 member governments. UN Secretary General, encouraging companies and local context. the natural habitat of endangered animal and plant species,
These texts form a corpus of civil, political, to work towards compliance with the Indicators have been established to monitor In 2009, Auchan continued its collaborative contributing to the living environment of local populations.
In addition to these environmental considerations, food with
economical, social and cultural rights which 10 principles related to human rights and actions and results, and the company work with the ICTI Care Process(3) in the area
high palm oil content can increase the risk of developing
Auchan applies to its partnerships. standards for working conditions, the undertakes to announcing new developments of toy products. cardiovascular diseases.
environment and the fight against corruption, once a year. In parallel to the Group’s This programme involved 2,400 suppliers
Since 2010, Auchan has been committed to eliminating this ingredient from its house-brand
and to promote the adoption of these adhesion, each business and country can also (approximately 1.4 million employees) products whenever it is possible to do so without jeopardising product quality. Some
principles by their stakeholders. join its local Global Compact network, as it is in a certification process which was granted 239 recipes have been revised and over 2,400 tonnes of palm oil eliminated, focusing
Auchan is aware of its responsibility already the case for Alcampo (2002), Auchan to half of the suppliers and is monitored yearly. on the Baby and Rik & Rok ranges in priority. When this ingredient cannot be substituted
as a committed group and aspires to adhering France (2004), Auchan Poland (2011), Simply Auchan obtained the certification of around due to its binding properties, certified RSPO* oil is used.
to this proactive strategy for long-term Market France (2011) and Simply Market Spain 100 production sites in addition to the social * Round table on Sustainable Palm Oil.
progress, wherein each business and country (2012). audits conducted. Compliance with company
(1) Global Social Compliance Programme.
(2) Social Clause Initiative.
(3) International Council of Toy Industries.
16 / GROUPE AUCHAN 2011 SUSTAINABILITY REPORT GROUPE AUCHAN 2011 SUSTAINABILITY REPORT / 17
PARTNERS
PROSPECTS FOR PARTNERSHIPS
THE COMPANY STRIVES TO DEVELOP SUSTAINABLE PARTNERSHIPS WITH MINIMAL ENVIRONMENTAL IMPACT.
THE GROUP’S “LOCAL PRODUCTS” POLICY, ITS COOPERATION WITH THE SUPPLY CHAIN AND THE DEVELOPMENT
OF A GREEN LEASE FOR COMMERCIAL REAL ESTATE STOCK ALL CONTRIBUTE TO ACHIEVING THIS TARGET.
1996. The 11,000 cattle sold each year are Zenia, in Spain and Mestre, in Italy. In 2011,
raised in farms that respect animal welfare, 106 of the 187 Immochan shopping centres
reclaim wood and invest in photovoltaic have implemented waste sorting systems
energy. for its partner stores. Specific training
In Taiwan, sustainable pig farms ensure programmes are rolled out to stores
“Happy Pig” label certification. As a member and service providers in the Nantes
of the REAP(1) forum, the Group seeks to define Saint-Sébastien shopping centre which,
and disseminate its commitments to progress, following the example of the Portuguese
and endeavours to share good practices with shopping centre Alegro Alfragide in 2010,
professional networks in the sustainable retail has achieved a recycling rate above 60%,
sector. In 2011, the Group produced a formal compared with its previous rate of 20%.
definition of its forest policy. It was supported
by the expertise of TFT(2), an NGO with
the mission of tracking wood supplies CLOSE-UP
and supporting local communities in obtaining
FSC certification for their products. In 2012, A LOCAL PRODUCT
Auchan decided to prioritise its project RANGE
to analyse its in-house paper consumption
Each country carries a range of local
and sales of paper and wood products (reams
products grown and/or produced near
of paper, toilet paper, paper towels, furniture), stores, forging direct partnerships
MINIMIZE THE IMPACT 4% for Alinéa, reducing CO2 emissions PROMOTING SUSTAINABLE and to carry new green-label products. with small-scale producers. In Russia,
OF GOODS TRANSPORT by 1,903 tonnes. When transporting major PRODUCTION METHODS each store carries products from
To reduce its carriers’ greenhouse gas import goods via shipping containers between As a responsible partner of the agriculture 50 to 150 local suppliers. Turnover
emissions, Auchan conducts a policy of the ports of arrival and their warehouses, and fishing industry, Auchan France prioritises IMPROVING SHOPPING CENTRES’ from these products can represent up
to 25% of the segment. Auchan France
streamlining goods transport and warehouse Auchan France mainly uses alternative and fosters partnerships with responsible ENERGY PERFORMANCE carries 4,000 local products, sourced
management, prioritising locally sourced transport methods: 7,745 TEU containers farms and fisheries. Auchan has carried Label Partner stores in shopping centres consume from about 1,000 different suppliers. Since 2010, these products have been identified with
products and ecologically designed house- were transported in this way in 2011 Rouge-certified Aveyron and Ségala veal since 20% to 30% of the overall energy consumption. promotional banners and shelf tags. Pages are dedicated to the subject in our sales
brand products. The company develops (80% by river and 20% by rail), generating Immochan included an environmental clause brochures, explaining the eco-friendly and qualitative benefits of these products.
innovative transport solutions using dual overall savings of 4,645 trucks, 1,127,360 km, in its business leases to associate partner The short distance between the production site and the sales site minimises the products’
or tri-temperature trucks with double runners 338,200 litres of diesel and 2 thirds less stores in an effort to improve overall energy carbon footprint. The local product range responds to increasing demand from locavore
(an ingenious mechanism with two decks greenhouse gas emissions. efficiency. Factors such as energy, water consumers who want to buy local specialities and contribute to local development. Alcampo
of pallets that allows optimal use of space Auchan also maintains excellent relations and waste management, carbon footprint now carries a new range called “Yo crio, yo produzco, yo fabrico*”, which uses an integrated
production process, from the raw material through to the finished product. Such a system
when loading goods). The transport methods with its transport partners. In France, reduction and environmental quality
contributes to the independence and development of small-scale producers in remote
used in Hungary, Portugal, Spain and France the transport charter introduced by Auchan improvement in store fittings are now areas. With its “de la Tierra” fruit and vegetable range, Spanish supermarkets carry
take preliminary routes to rail or river 10 years ago concerns working conditions addressed when negotiating contracts. produce grown in the Zaragoza and Logroño areas, delivered daily to stores and sold
terminals. for truck drivers and the nature of relations This environmental clause has been in force on the same day. The “Sabores de Portugal” brand name guarantees the geographical
The majority of the journey is made by these between the different parties. The charter in France since 2010 and has been source of this range of Lusitanian products and uses only traditional local recipes.
methods (80% to 90%). The goods are then was renewed in 2011, with the addition implemented in Ukraine for its CityPark In China and Taiwan, direct sourcing is encouraged by governments and is also being
transported to the final delivery terminal of two new topics: security procedure for expansion project. It has been recommended developed for non-food cottage-industry products.
by road. In 2011, for example, the percentage receipt of goods and the integration of new to partner companies for three future * Literally: I raise, I produce, I manufacture.
of journeys made by rail increased by communication methods. Immochan projects: Setúbal, in Portugal,
(1) Retailers’ Environmental Action Programme.
(2) The Forest Trust.
18 / GROUPE AUCHAN 2011 SUSTAINABILITY REPORT GROUPE AUCHAN 2011 SUSTAINABILITY REPORT / 19CUSTOMERS
A NEW TAKE ON THE
BUYING POWER IDEA
PURCHASING POWER: “THE QUANTITY OF GOODS AND SERVICES
THAT CAN BE PURCHA SED WITH ONE WAGE UNIT ”. AUCHAN
ENDEAVOURS TO BREAK DOWN THE BARRIERS OF PURCHASING
POWER THROUGH ITS “RESPONSIBLE DISCOUNT“ CONCEPT. IT AIMS
TO OFFER A RANGE OF ENVIRONMENTALLY-FRIENDLY AND HEALTHY
PRODUCTS ACCESSIBLE TO ALL BUDGETS.
OUR 3 GUIDING PRINCIPLES
• Auchan’s consumer offer consists of responsible products that contribute
to sustainable development, minimising the use of natural resources and
greenhouse gas emissions and promoting human health and social progress.
• The store promotes the adoption of a healthy and balanced diet,
developing an accessible range in response to individual consumer needs.
• The “responsible discount store” concept is conveyed throughout
the store’s communications: tangible examples to promote healthier eating
and respect for the environment.
OUR 3 IDEAS FOR THE FUTURE
• Allow customers to better identify the selection of responsible products
in our stores.
• Continue to reduce packaging on house-brand products and to improve
their eco-friendly design.
• Provide young people with information on healthy eating habits.
3 FIGURES FOR 2011
11,630 TONNES
OF PACKAGING ELIMINATED
320
HYPERMARKETS WITH
A TOTAL OF 1,195
ORGANIC PRODUCTS CARRIED UNDER
SINCE 2004 FOR HOUSE-BRAND A SELF-DISCOUNT SECTION RETAILER BRAND NAMES IN ALL
PRODUCTS IN 10 COUNTRIES COUNTRIESCUSTOMERS
THE BEST FOR ONE AND ALL
NUMBER OF PRODUCTS CARRIED TOTAL NUMBER OF PRODUCTS CARRIED TONNES OF PACKAGING ELIMINATED ON AUCHAN
BRANDED ORGANIC PRODUCE NATIONAL BRANDED ORGANIC PRODUCE BRAND PRODUCTS SINCE 2004
RETAILER (2011) AND RETAILER (2011)
Hypermarkets 2007 3,915
China ND 2,477 2008 7,692
Spain 91 957
2009 9,283
France 311 1,661
Hungary 0 382 2010 9,966 +16.6%
Italy 150 794 2011 11,630
Poland 17 250
Portugal 4 624
Romania 58 58 HYPERMARKETS WITH A SELF-DISCOUNT
Russia 205 205 DEPARTMENT
Taiwan 124 722
2009 275 electronic devices, light bulbs and cooking oil.
Ukraine 1 1 KEY FIGURE CLOSE-UP
Luxembourg ND 1,650 2010 307 In 2011, 11 events were organised in shopping
+4.2%
2011 320*
7
Supermarkets centres across Europe to raise consumer
France 166 564 * 51.9% of hypermarkets. awareness about the virtues of recycling
Spain 6 80 sustainable development events organised and re-using disposable products.
Italy 52 541 in 6 countries in 2011 The stores worked together with certified
Poland 10 69 recycling centres, and with organisations
In Poland, Immochan offers to fill out tax collecting unwanted second-hand clothes
returns for its clients. Over 17,000 people and objects (see page 38). To mark
have benefited from this free service. its 50th anniversary, Auchan France also BULK
conducted 11 collection events in
Fighting waste landfill, reducing
its 127 stores throughout the year. packaging to its most simple form and
SECOND LIFE allowing customers to only pay for what
What should customers do with batteries, they want to consume at the lowest
AUCHAN PROMOTES RESPONSIBLE CONSUMERISM BY DEVELOPING NEW PRODUCT light bulbs, plastic bags, household appliances PACKAGING: possible price: such are the virtues
RANGES AND LESS EXPENSIVE FORMATS. TO HELP REDUCE ITS PRODUCTS’ and recyclable packaging? To avoid throwing THE BARE MINIMUM of the 320 self-discount sections available
in hypermarkets since the end of 2011.
ECOLOGICAL FOOTPRINT, IT IS PARTICULARLY FOCUSED ON ELIMINATING out such items and components Reduced packaging means reduced
indiscriminately alongside other waste, consumption of raw materials such as paper, The range mainly concerns food products
SUPERFLUOUS PACKAGING AND ENCOURAGING CUSTOMERS TO RECYCLE OR
Auchan and Immochan have installed cardboard, glass, aluminium and plastic. in Western Europe, but is also being
RE-USE THEIR ITEMS. developed for non-food consumer
“environment” containers and facilities It also alleviates consumer waste bins and products in countries such as Romania
subsequently the task of waste processing and Russia. These departments include
centres. It optimises the loading of carriers’ flour, oil, fruit juice, washing powder
trucks, thereby reducing greenhouse gas and even DIY screws. The product range
emissions. is very broad indeed!
PRODUCTS AND SERVICES message is publicised to the broadest Since 2004, 11,630 tonnes of packaging Combining economy and ecology, Auchan
FOR BETTER LIVING possible audience for maximum impact. were eliminated from house-brand food France was the first mass retail brand
To better meet the needs and expectations 7 promotional events were organised in and non-food products. It is becoming to sell organic products in bulk (pulses,
pasta, confectionery, coffee, etc.) and
of inhabitants, Auchan aims to expand its 6 countries in 2011. Highlights of the year, increasingly challenging to make further
has done so in 50 of its stores.
sustainable production range. Its discount these events provided an opportunity progress in this area and the focus has now
pricing policy means that organic products to offer a wider range of eco-friendly turned to the eco-design of such packaging.
are accessible to all budgets. These dedicated products at more affordable prices, At the end of 2010, the Auchan Group
departments are being introduced in all stores. thereby encouraging consumers to try enhanced its national packaging reduction proactive example is the eco-design
In 2011, the range of 50 organic products for them out. To celebrate Environmental financial resources. But not at any cost! programmes in 5 European countries, creating of low-consumption light bulbs, which
under €1 was maintained by Auchan France, Protection Day, Auchan Hungary hosted Banque Accord has proved to be particularly for their collection. The recycling installation an international group for exchanging good was awarded with a Packaging Oscar.
in spite of the rising costs of raw materials. a trade fair for eco-friendly products, active in fighting for positive credit histories in Romania heightens consumer awareness. practices and developing joint initiatives. The new packaging was developed and
Luxembourg has one of the largest explaining their benefits and identifying in spite of the reluctance of many banks In Spain, the installation of the first Some 20 tonnes of cardboard and 20 tonnes patented by Auchan. It is fully recyclable
departments of this kind, carrying some their positions on supermarket shelves. to do so. In other words – prevent excessive “Ecoparque” at the Colmenar shopping centre of CO2 were saved simply by eliminating itself and is designed to use a minimum
1,500 organic products. The environmental A healthy lifestyle is also about having debt by sharing client files. in Madrid has allowed the collection of waste, cardboard toothpaste packaging. Another of 80% recycled materials.
22 / GROUPE AUCHAN 2011 SUSTAINABILITY REPORT GROUPE AUCHAN 2011 SUSTAINABILITY REPORT / 23CUSTOMERS
FEEDING VITALITY
NUMBER OF HOUSE-BRAND PRODUCTS STILL CARRIED WITH
REVISED INGREDIENTS SINCE THE START OF THE SCHEME
DIVERSE, ADAPTED by the “Donne-moi tes yeux” organisation. and understanding of the indicators used.
2010 383 AND ACCESSIBLE PRODUCTS The effectiveness of touch reading is Another original initiative in Portugal took
+30%
2011 500 The Group uses the services of nutritionist monitored regularly by means of in-store the form of awareness-raising programmes
consultants to raise health and diet awareness inspections conducted by blind people. about healthy eating, divided into product
amongst product and packaging engineers. types and age groups to cover the full
By 31 December 2011, 500 recipes for spectrum targeted.
NUMBER OF AUCHAN HOUSE-BRAND PRODUCTS WITH
BRAILLE LABELS
house-brand products had been revised since AWARENESS-RAISING
the scheme began. A total of 16 tonnes of salt, Since 2006, healthy eating programmes have
2010 2,638 +7.8% grease and sugar were eliminated in an been formalised in 5 countries in tandem with
2011 2,844 attempt to fight obesity, diabetes, cholesterol the growing importance of dietary concerns.
and high blood pressure. Special dietary These programmes aim to develop healthy
demands also apply to the fresh food sector: living habits from childhood, highlighting
the salt content in bread, for example, the benefits of following a balanced diet
has been reduced by 18% since 2008 in and taking regular exercise. The messages
France. Particular attention has been focused are communicated internally to employees and
on the Rik & Rok range for kids, especially to our customers through a variety of media.
on the snack range available in France, Spain Brochures, digital devices and smartphone
and Portugal. Since 2010, all Auchan France apps are available, with well-balanced recipe
stores have a display island featuring 8 fruits ideas featuring seasonal produce; in-store
and vegetables priced under €1 all year long. events are hosted by culinary specialists
The range will be extended to 14 products demonstrating simple recipes and offering
in 2012. The meat department sells portions tastings. Hungarian customers, for example, In Italy, Auchan and Simply Market
of meat for under a euro per person. have been able to watch demonstrations on set up a partnership with Barilla which
Organic and frozen products are also available preparing seafood, which is rarely served up in will be tested in 2012. Aimed towards
AUCHAN IS COMMITTED TO PROMOTING HEALTHY AND RESPONSIBLE EATING. ITS at the same price. the vast majority of households. In some stores families with children of pre-school
STORES DEVELOP A RANGE OF NUTRITIOUS FOODS SUITABLE FOR A HEALTHY, House-brand product ranges have been and shopping centres in France and Portugal, and primary school age in the northeast
BALANCED DIET. BY PROMOTING AND RAISING AWARENESS ABOUT HEALTHY designed in response to specific dietary the services of medical staff are called upon of the country, the project aims
EATING HABITS, AUCHAN ENCOURAGES CUSTOMERS TO ADOPT A GOOD DIET FOR requirements. With low-fat, salt-free, to carry out glycaemia and cholesterol checks, to provide them with information about
A HEALTHIER LIFE. gluten-free, sucrose-free and lactose-free BMI calculations and health treatments for the food pyramid and to apply their
ranges, alternatives are offered with similar customers. Simply Market and Auchan France knowledge in a practical shopping situation.
flavours to the products that they are answered positively to an experiment initiated Lastly, for the European Sustainable
replacing. by the Ministry of the Environment aiming Energy Week, Alcampo distributed 2 million
to expand environmental labelling on retailer bookmarks to its customers with 5 different
IMPROVED range. Some subjects are passed on to INDICATOR branded products. Over 10,000 customers models available, offering day-to-day
FOOD SAFETY independent scientific networks for further voiced their opinion about the representation advice on saving energy.
Faced with legitimate requirements for food
and environmental safety, Auchan brings
in-depth study.
Allergy, cardiology and toxicology specialists 2,844 CLOSE-UP
together a network of internal experts from are consulted to gain a better understanding products labelled in Braille
its different countries on a yearly basis to of the scientific debates and to better answer BALANCE 2.0
discuss the challenges and risks experienced customer queries. Working groups are Simply Spain continues to promote healthy eating and in
in all of its production and retail sites’ regions. then formed to focus on very specific subjects Auchan contributes to independent living 2011 launched its site www.simplysano.es in partnership
At the start of 2012, 70 subjects were studied such as supplier assessments (a process for blind and vision-impaired people. It is with San Jorge University in Zaragoza. Via this platform,
to gauge their impact on consumer life, standardised for all Auchan countries), the only European mass retail store to label which was developed jointly with students and professors
including azo dyes, parabens and post- while Portugal, Spain, Italy and France In 2011, Auchan also endeavoured to reduce its house-brand products in Braille. In 2011, specialised in health, the customers can ask questions
to a nutritionist, post healthy recipes for all Web users,
Fukushima radioactivity. agreed to clamp down on pesticide use the proportion of GMOs in animal feed. 2,844 products with Braille labels were carried
or even take a virtual tour of the health food section
Auchan has developed product ranges based by implementing more stringent inspections A tracking system is being implemented in France, Spain, Portugal and Romania, in a store to browse through the range of organic and health
on these studies, such as children’s ranges and identifying target product categories to track the full supply chain from the animal facilitating product identification for people food products.
free of azo dyes and a paraben-free cosmetics for monitoring in Europe. feed through to the end product on the shelf. with sight problems. This scheme is supported
24 / GROUPE AUCHAN 2011 SUSTAINABILITY REPORT GROUPE AUCHAN 2011 SUSTAINABILITY REPORT / 25You can also read
