The eCommerce Marketplace for Health, Beauty and Personal Care Products - Bundesverband Managed Care
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The eCommerce Marketplace for Health, Beauty and Personal Care Products PromoFarma.com © 2019
Promofarma vision
We created Promofarma as a platform, technology and data
company…
…to build the best online shopping experience when buying health
related products…
… and help thousands of independent pharmacies, trusted sellers and
brands to sell online to the new digital shopper in a profitable way
PromoFarma.com © 2019
What is Promofarma
PromoFarma is an ecommerce marketplace selling Health, Beauty and Personal Care
products, direct to Consumers, from hundreds of independent pharmacies
Widest Catalogue
100,000+
Health Products
Direct from
Pharmacies…
...to Consumer’s home
with Next Day delivery
We don’t have inventory, as a marketplace we integrate the catalogue, pricing and stock
levels from a network of +700 pharmacies from Spain, France and Italy
PromoFarma.com © 2019
What kind of products we do sell?
100,000+ products 80 categories 5,000+ Brands
rketPlace
y 50 años preocupada por el autocuidado y su familia
% Ventas por categorías
+70Otras
additional
40
product categories Facial
Skin Care
categorías
Ojos
Eye Care Diet & Weight Loss
Adelgazar
Vitaminas
Baby Food
Alimentación infantil
Bath
Cosmética & Spa
corporal
Cuidado& muscular
Vitamins Nutritional supplements
Higiene corporal
Personal Care
OralBucal
Care
Cuidado
Baby Caredel Bebé
Promofarma provides the widest catalogue of mid-to-high-end consumer health products in
Laboratorios
anmás solicitados
unique eCommerce marketplace. We do not sell prescription drugs
PromoFarma.com © 2019
What kind of buyer personas we do have?
Two big consumer health trends are emerging: self-care lifestyle among people 30-50 years
old, and preventive health among people 50-65 years old
Julia Andrews Joel Bugatto
(28) (29)
New Mother Millenialsporty and Healthy
Camille Canale Jill Anderson
(40) (54)
Healthy life style and Loves preventive health
Brand Fussy
PromoFarma.com © 2019
Promofarma: Our unique vertical marketplace model
1 Largest product catalogue in a
unique store combined with…
2 … best shopping cart
5 Selection of best sellers/ CATALOGUE option with proprietary
pharmacies algorithm
NEXT DAY PRICE
4 Buy and “learn” content 3 Excellent user experience,
strategy for maximum geared towards high
EASY BUYING
consumer engagement PROCESS repetition
6 Management of end to end supply
chain, allowing guaranteed next day
delivery, without inventories and
warehouses
Promofarma has built a unique vertical managed marketplace model of selected
pharmacies, with the maximum potential for international expansion
PromoFarma.com © 2019
Extensive network of trusted vendors
“ With PromoFarma
it’s like having the
pharmacy open to “ Thanks to PromoFa
rma
” I’ve seized opportunit
the whole world
y,
it’s like a parallel
“Online sales wereu
nexplored
pharmacy because pe
o
from all around Spain ple
territory for us, thanks
to
Promofarma we’ve bee
n able to
explore it”
buying from me” are
“I gain from the bas
ket
consolidation because
the
customer finds my
products ata
good price, but the
ncompletes
their shopping withprodu
cts
where I am not as
competitive.”
7
PromoFarma.com © 2019
2018
Promofarma has proprietary state-of-the art technology platform
Developing amazing marketplace UX
Consumer Pharmacy Operations
Making easy to find and buy tens of
thousands of products from hundreds of
Website
sellers in desktop, mobile web & App
Mobile Web Apps API Backoffice Support
Consumer
Cart price optimization algorithm
User Engine
Rewards
Engine
Payments
Engine SKUs Catalogue
engine
PIM
Manager
Making the buying process cheaper by
finding the products of consumers’ carts
Offer
Engine
Email
Engine
Analytics
Engine
Stock Picking
Logistics
Manager
at the lowest prices
Best Cart
Algorithm
Dynamic
pricing
Order
Routing
Logistics
Price
Engine
Billing
Engine
Support
Manager
Powerful Sellers’ backoffice
Enabling pharmacies to use a robust
backoffice to sync their products and
Infrastructure
manage its own product and pricing mix
Cloud Monitoring
Payments CRM & Email DMP Data
Servers (NewRelic,
(Adyen) (Salesforce) (Eulerian) Science
(AWS) AWS)
Data science Team to increase loyalty
Helping to take Data Driven decisions to
SCRUM DEVELOPMENT QUALITY AUTOMATION
improve shopping experience and
Plan Develop
Test &
Improve
Track &
monitor
Test Automate increase number of repeat buyers
Promofarma has built its own marketplace platform by consistently investing in an excellent
tech team that is paying off in terms of usability, scalability and operations
PromoFarma.com © 2019
PromoFarma.com © 2019
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