The First Cloud-Based Cryptocurrency for Brands and their Consumers - "Data Driven Social Media Campaigns using Smart Contracts "
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The First Cloud-Based Cryptocurrency for Brands and their Consumers
“Data Driven Social Media Campaigns using Smart Contracts ”
January 10, 2018
Disclaimer
This presentation is not a solicitation or offer to buy or sell any security or any This presentation may contain certain forward-looking statements, projections,
interest in SponsorsOne. (the “Company”) and cannot be relied upon for opinions and information that are based on the beliefs of the Company as well
making an investment decision. This presentation is prepared and circulated for as assumptions made by and information currently available to the Company
informational purposes only and is not intended to provide investment, legal, with respect to future events and are subject to certain risks, uncertainties and
accounting or tax advice or recommendations to any recipient and should not assumptions. Should one or more of these risks or uncertainties materialize, or
be considered a recommendation to purchase or sell any particular security, or should underlying opinions or assumptions prove incorrect, actual results may
to implement (or not implement) any particular investment strategy. You should vary materially from those described herein. The value of investments and any
consult your tax or legal advisor about the information contained in this income generated may go down as well as up and is not guaranteed. An
presentation. This presentation does not constitute an offering memorandum of investor may not get back the amount originally invested. Past performance is
the Company under applicable Canadian securities laws and does not attempt not necessarily a guide to future performance.
to describe all material facts or material information regarding the Company or
its business. Persons receiving or reviewing this presentation should not rely The Company and its directors and officers cannot be held responsible for any
upon it as a complete overview of the business of the Company and should rely direct or incidental loss incurred by applying any of the information in this
on their own investigation and due diligence. presentation. The statements and opinions expressed are subject to change
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to those persons where and to whom they may be lawfully offered for sale, and Descriptions of the Company’s processes and strategies are based on its
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2
Executive Summary
We turn every consumer into an Influencer for the Brand and compensate them for
Authentic “Word of Mouth” Marketing using SponsorCoin. SponsorCoin can be
used to purchase goods and services from participating Brands seamlessly.
Today
Mobile $108.9B
Traditional
(TV, Radio, Other)
$ Digital(Social/Search/Display)
14% $229.25B
Media Consumes $548B Lost Traditional
Brand Spend Agency
Average Sped per Internet User: $303.20 Connection
to the Consumer
The Future of Brand Transactions
Turn every consumer into an Influencer Campaign builds social ad
networks and communities
around the Brand
Influencers earn
SponsorCoins for
engaging with the smart
campaign
Brand SponsorsOne Smart Campaign
Influencers use their Coins to
purchase the Brands
Coins are transferred back to the Brands for purchases and product and services.
SponsorsOne takes transaction fees in Coins. 3
Executive Summary
Success-based revenue: Drive marketing costs to zero and level the playing field
for the small emerging brands
Create unique content Launch into the Reward for Drive influencers Manage the Gather valuable
and design your Brands community authentic engagement to SponsorsCloud sponsorship discount marketing analytics
Smart Campaign of influencers using SponsorCoin E-commerce platform and exchange of Coins
15-20% of Sales Generated from Campaigns
“Creative + Cloud-based Smart Contracts + Cryptocurrency
dramatically changes the profit model for the Brands” 4
Executive Summary - What is SponsorsCloud
SponsorsCloud is the most scalable way to bring Brands and Consumers together
using smart contracts to create a highly engaged, authentic user base of
influencers
SponsorsOne builds the Brand’s SponsorsOne launches the smart
1 authentic community and identifies 3 campaign contract into the
the Brand’s top influencers Brand’s community
The influencers in the community use
4 their Coins to purchase goods
from the Brand
An a smart campaign contract defines SponsorsOne processes the sales
2 how authentic engagement will be
rewarded with SponsorCoins
5 payment and distributes cash and coins to all
participants in the contract
5
Executive Summary – Targeted Verticals
Leveling the playing field for the small brands
Fashion Beauty Specialty eSports
Foods
15-20% of Ticket Sales
15-20% of Sales Generated from Campaigns
Handle all of the Payment Processing
Additional Revenue Streams
Subscription to Data Intelligence & Real Time Feed*
* Subscription model based on the size of Brand’s influencer community 6
The Opportunity
The Opportunity
Create communities around the Brand using social
networks
Brands big and small are struggling to effectively reach
their target audience. With online sales now the norm
and more consumers moving to online purchasing, the
battle for the consumer has now shifted to online and
within social media.
Millions of dollars are spent on unsuccessful marketing
campaigns that barely deliver a return on investment.
The current models aren’t creating the impact brands
seek and are providing little insight into what might work
better in the future. Ad networks such as Google Ad
Words and Facebook are ripe for disruption and are
maturing in their execution.
Success depends on better understanding how brands
function, what consumers care about, and how to
effectively connect the two (through influencers and
social platforms). Advertising, Media and Retail
Distribution is all set to be disrupted.
Success based pricing virtually eliminates the cost of
marketing for the small brands by using
SponsorsCloud. This levels the playing field online for
the smaller brands to gain exposure over big Brand
dominance.
8
The Opportunity
Brands
The digital market for brands is enormous and growing.
According to Nielson, mobile media marketing
is generating more than $109 billion annually
while digital is producing $229 billion.
But this isn’t just about broadcasting a brand
Mobile
message out to a consumer on a new digital Media
channel. One-way conversations focused on
pushing products aren’t working—they aren’t
Marketing
leading to any recall and they definitely aren’t
building trust. $109B
There needs to be a better way for brands
to leverage this enormous market and all
the technology platforms that live within it. Digital
Marketing
SponsorsCloud encourages authentic conversation
within the online Brand community and rewards for this
using SponsorsCoin. $229B
*Market Data: Statistica 2017
9The Opportunity
Influencers – The Millennial
Millennials
Millennials continue to grow in importance. They are
75.4M
a major driving force with a purchase power of $1.3
trillion globally, up from $170B in 2014. Purchasing Power of
Total Population $1.3 Trillion
Even though the Millennial are incredibly connected - 323.1M
more plugged in than any other generation before
them - they are extremely hard to reach. They mistrust
and easily switch Brands due to the amount of choice
accessible at their fingertips. Over 84% of millennials
don’t trust traditional advertising methods. Say if a brand engages with
them on social networks,
Millennials spend about 25 hours per week online and
62% they are more likely to
become a loyal customer
touch their phones 45 times a day. 64% believe that
social media is the most effective channels for reaching
Brands and 75% say it is important for a company to
give back to society instead of just making a profit.
The millennial generation demands a customer centric Follow a Brand on Social
shopping experience that is tailored to their wants, is media to score a coupon
customized to their needs and is unique enough to 66% or discount
make them stand out. Over 95% of Millennials stated
they want Brands to court them actively. In fact,
American Millennials are 7 times more likely to give
their information and location to a trusted brand to
receive coupons, information or deals.
Of Millennials say that user
5 out of 6 Millennials connect with companies on social generated content has
media networks. For brands to connect, they need to
find ways to build that level of trust and figure out what
84% influence on what they buy
will actually influence this enormous group
of potential buyers. *Market Data: Ascend Agency 2017
10The Opportunity
Smart Contracts, Cloud and Cryptocurrency
The top 5 cryptocurrencies (Bitcoin, Ripple, Ethereum,
Bitcoin Cash and Litecoin) make up over $452 billion
market cap with over $25 billion in volume being
exchanged daily.
Over 1% of the total world population will have touched
a cryptocurrency with ease of access to $18.5 million
wallets and 125 exchange networks.
30% of millennials do not trust the traditional banking
systems. 1 in 4 millennials prefer a cryptocurrency
investment over stocks, bonds, real estate or gold.
These cryptocurrencies are built using blockchain
technologies where wallets and exchanges are built on
top to handle the transactions. Blockchain technology,
in its current state, is not scalable nor does it allow
trades of currency, services or goods instantly.
These block chains also do not allow for large
conversions to and from currencies and make it
impossible to have cross chain transactions.
SponsorsOne is the first cloud based cyrptocurrency for
the Brands and their consumers which will allow the
influencer to exchange their tokens for products or
services and Ethereum coins while gathering key
intelligence on how coins are being spent.
*Market Data: Forbes, Toptal, Smart Brief, Coinbase, Goldman Sachs,
Yahoo Finance, Tech Target 2017
11Our Solution
How It Works
Overview
ICO Creation Engagement & Purchase Optimize
Brand’s create dynamic, Transacting Influencers engage with Brand’s track valuable,
intelligent contracts Brand’s setup the the Brand’s smart real time analytics and
(smart campaigns) that discounts and rewards campaign and earn self tune their Smart
determine the aspects of within their sponsorship Coins that can be used Campaigns to optimize
rewarding authentic levels and Coin payouts to purchase the Brand’s their ROI on marketing
engagement products & services
13How It Works
1. ICO Creation
Users who #hashtag
__________
#2018SponsorsOne
_________________________
on __________
50
are awarded __________
Approve Max Max
After Overall Daily
_________
Immediately _________
10 _________
1
Days Attempts Attempts
1| Brands add and upload
campaign content that will
be pushed to all of the
2| Brands add rules,
audience targets & coin
values to the smart
campaign. These steps
3| Reward Influencers with
SponsorCoins and track
every engagement
Brand’s influencer social touchpoint on each social
outline the Initial Coin
media outlets. This Offering for the influencers. media platform. With
produces an army of This ensures that authentic SponsorsOne’s enhanced
authentic content creators brand promotion from analytical platform, Brands
for the brand! Influencers is targeted can track the ROI on all
around the Brands specific social media marketing.
product launch for the
campaign.
14How It Works
2. Engagement and Transacting
Variable
Level Discount
Rate
SP-L1 15% 1.1
SP-L2 20% 1.25
SP-L3 25% 1.5
1| Brands setup their
sponsorship levels for
influencers who engage
2| Sponsorship levels give
variable values each to
SponsorCoin earner. These
3| SponsorCoins are used to
exchange and transact
throughout the system.
and connect with their variables are overall discounts This provides Brands with
campaigns. This entices given to the influencer when full influencer tracking to
the influencers to they share the campaign help improve their smart
consistently and through social media. campaigns over time.
authentically support the SponsorCoin provides value
Brands they love. towards brand dollars, or
cash-out of coins.
15How It Works
3. Purchase Process: From Campaign Creation to Customer Online Purchase
Set Campaign Targets
+50
1| Brands create Smart
targeted social media 2| The Brands proprietary
ad network uses the 3| The Automated Social
Sponsorship platform 4| Influencers spend
SponsorCoins within the
campaigns on SponsorsOne’s app to tracks and rewards the Brands online ecommerce
SponsorsCloud and add a engage and promote influencer for their authentic sites within the
list of social media tasks for the brand and it’s social media promotion for SponsorsCloud which
its influencers to interact campaign. the Brand. allows the Brand to
with. monitor direct ROI and
revenue generated on
their social media
marketing.
16How It Works
3. Purchase Process with SponsorCoin – A Utility Token
Variable
Level Discount
Rate
1 15% 1.1
2 20% 1.25
+50
3 25% 1.5
If a user wants to buy a product that cost $10 from Brand A
They are SP.L2 with 3000 SponsorCoin
20% discount /1.25x SponsorCoin Variable
3000 SPC x 1.25 Variable Rate = 3750 SPC-Brand A
SponsorCoin = $0.01USD
20% off $10 = $8
$8 = 800 SPC
1| Consumers earn
SponsorCoins and climb
through the sponsorship
2| Based on sponsorship level
variables, the influencer can use
SponsorCoin’s to purchase Brands
3| Brands gain happy customers,
increase authentic social
media promotion and sell more
levels the more they earn products and services along side product.
from the Brand by doing their sponsorship discount providing
authentic Brand promotion. a huge incentive to the consumer. SponsorCloud manages
budgets and campaigns and
only takes revenue from sales
that flow through our system.
17How It Works
4. Optimize - Brands gather real time ROI on every smart campaign using SponsorsOne’s
patent pending technology, that records every engagement point, transaction and details on
the influencer. Consumer Engagement can be used to adjust campaigns in real time to
improve ROI using data driven results.
Highlights Real Time
Engagement by Campaign
Total Network Reach and
Engagement
Total Coin Balance
And Used by Campaign
Campaign Engagement Real Time Return on Marketing
By Gender and Country Investment
Total Engagements over Duration
18Executive Team and Board
Myles Bartholomew Gary Bartholomew Seth Brouwers
Founder/CEO Executive Chairman Product Strategy and Management
Board of Directors
Gary Bartholomew Doug Beynon Stephen Barley Myles Bartholomew
Executive Chairman Director Director Director
(Chair of the Audit Committee) (Chair of the
Compensation Committee)
19Financing Information
Capitalization Table
Common Shares Issued and Outstanding 30,409,712
Warrants Issued: 12,141,332
Option Pool, 15% 4,500,000
Total Fully Diluted: 47,051,044
20Path Forward
Major Milestones and Delivery Objectives
Q1-2018
1. Build out the Fashion Vertical by securing the next 10 brands which form the Fashion Advisory Board around content development, community
development and onshore manufacturing for Shopping Cart to the Production Floor and Delivery within 72 hours
2. Form the SPO – Fashion Media team in LA and NYC, the 10 Advisory Fashion Brands are to each bring 10 Brands to the SponsorsCloud
Platform for Q3 2018
3. Build out the Specialty Food Vertical delivery team within SPO and launch with 10 Brands
4. Develop digital content delivery channel for video production
5. Ecommerce fulfillment and delivery partners developed
6. eGaming entry with strategic relationship
7. Complete mobile app testing and UX design to support market launch
8. Revenue from Brand’s current sales and marketing efforts running on the SponsorsCloud eCom platform
Q2-2018
1. Expand the three market verticals influencer networks and begin smart campaign launch into influencer communities
2. Track ROI on sales from marketing efforts and report
3. Revenue generation 15-20% of all Brand sales generated from the Smart Campaigns
Q3-2018
1. Begin adding more Brands within each vertical to the SponsorsCloud platform, expand delivery teams in NYC and LA.
Q4-2018
1. Add Beauty Brands as a new vertical starting with 10 small regional brands that are ready to expand nationally
21SponsorsorOne Inc.
365 Bay Street , Suite 400
Toronto, Ontario, Canada
M5H2V1
Contact: Myles Bartholomew, CEO
Email: myles@sponsorsone.comYou can also read
