THE FUTURE OF BUSINESS THE BUSINESS OF THE FUTURE - GERMAN-AMERICAN BUSINESS DAY
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9. GERMAN-AMERICAN BUSINESS DAY
July 16, 2018
10 am - 6 pm
THE FUTURE OF BUSINESS
vs.
THE BUSINESS OF THE FUTURE
LITERATURHAUS
Salvatorplatz 1
München
9. GERMAN AMERICAN BUSINESS DAY
July 16, 2018 • 10am - 6pm
AGENDA
9.30 Registration - Anmeldung
10.00 Welcome & Introduction
10.20 Keynotes - Q&A
13.00 Lunch - Networking
14.00 Presentation of Interns & Alumni
14.45 Panel Discussion - Q & A
16.30 Drinks - Networking
Sprache: Während der Konferenz wird sowohl Englisch als auch
Deutsch gesprochen. Am Morgen wird Englisch als auch Deutsch ge-
sprochen. Die Podiumsdiskussion ist auf Deutsch. Der Moderator ist
zweisprachig, zudem ist eine Dolmetscherin anwesend.
Language: The conference will be held in a mixture of German and Eng-
lish - the morning in German and English, the panel discussion in the
afternoon in German. The moderator is bilingual and an interpreter will
be present.
9. GERMAN AMERICAN BUSINESS DAY
July 16, 2018 • 10am - 6pm
INTRODUCTION
When it began, Google’s corporate code of conduct motto was:
“Don’t be evil.” Today, many question both the accuracy and rel-
evance of that slogan. Today’s global business environment pre-
sents current firms, the upcoming generation of students enter-
ing the workforce, and would-be entrepreneurs with completely
new challenges.
The 9th Annual Business Day is dedicated to exploring and navi-
gating potentially successful paths to the future of business vs. the
business of the future.
It also will link those paths to the German-American Student Ex-
change Program and incorporate presentations from former and
current U.S. student interns in their first two months in Germany.
Our speakers will discuss, among other topics:
The emerging role of new technology (i.e. blockchain and
cryptocurrencies) in the future economy
What are the growth jobs of the future?
How will Big Data and Artificial Intelligence change how
we work and do business, and
What are the potential limits on future economic growth?
9. GERMAN AMERICAN BUSINESS DAY
July 16, 2018 • 10am - 6pm
Particularly in the German-American business relationship, we
must face the new challenges that will help define the jobs and
business opportunities of the future.
This includes anticipating the requirements and skill sets needed
by young workers and the moral and ethical considerations that
businesses must confront. In other words, what will it mean to “do
no evil” in the future working environment? International com-
pliance, German-American management principles, the future
role of social media, the impact of an aging workforce, new con-
ceptions of business ethics all are setting a new agenda. Ethical
considerations inevitably will play a role in this evolving future.
Finally, a critical focus of the event will be exploring the future of
the German-American Student Exchange Program and the exist-
ing student internship program.
www.german-american-exchange.com
www.german-american-exchange.de9. GERMAN AMERICAN BUSINESS DAY
July 16, 2018 • 10am - 6pm
AGENDA
9.30 Registration - Anmeldung
10.00 Welcome & Introduction
Dr. Christoph Rueckel, President GAE e.V.,
Munich (Germany) and GAE, Inc., Atlanta (USA)
Welcome Address by a representative of the
U.S. Consulate General, Munich
10.20 Keynotes
From Germany
Egbert Deekeling, Senior Partner, Gründer /
Founder, Deekeling Arndt Advisors, Düsseldorf
Der Stand der digitalen Transformation in deut-
schen Unternehmen - Herausforderungen der Un-
ternehmenskommunikation
The status of digital transformation in German com-
panies - Challenges for future corporate communica-
tion9. GERMAN AMERICAN BUSINESS DAY
July 16, 2018 • 10am - 6pm
Georg Eisenreich, Bayerischer Staatsminister für
Digitales, Medien und Europa / Bavarian State
Minister for the Digital Agenda, Media and
Europe
„Der Megatrend Digitalisierung durchdringt eine
Vielzahl von Lebensbereichen und betrifft alle Men-
schen weltweit. Diese Chancen möchten Bayern und
München nutzen.“
“The megatrend of digitalization is infiltrating all
parts of life and is affecting mankind worldwide. Ba-
varia and Munich want to take advantage of the op-
portunities that arise from this trend.”
From Israel (in English)
Sigalit Klimovsky, Partner, Grove Ventures,
Tel Aviv, Israel
Neue Chancen durch „Industry 4.0“
„Industry 4.0” - the opportunity9. GERMAN AMERICAN BUSINESS DAY
July 16, 2018 • 10am - 6pm
From the USA
Timothy Kelley, Director International School
Stuttgart
Erziehung und Ausbildung: die Notwendigkeit der
transatlantischen Bindung
The need of the transatlantic bridge for education
12.30 Questions & Answers
Moderator: Rüdiger Lentz, Executive Director
Aspen Institute Germany, Berlin
13.00 Lunch - Networking - Get together
14.00 Interns & Alumni
Presenter and Interviewer: Keith Calhoun-Sen-
ghor, Rechtsanwalt / Attorney-at-law, Munich
Deutsch-amerikanische Internships sind die Grund-
lage für transatlantisches Lernen.
German-American internships are the basis of trans-
atlantic learning. Impressions from Germany
Video films by 2018 interns9. GERMAN AMERICAN BUSINESS DAY
July 16, 2018 • 10am - 6pm
Alumna Interview
Alumna Alina Bikineyeva reports about her ex-
periences as an intern and her way into her cur-
rent job
Interview with 3 Interns of the 2018 program
round
14.45 Panel Discussion
Dr. Fritz Audebert, Vorstandsvorsitzender/CEO
ICUnet.AG, Passau
Globalisierung und die nächste Generation
Globalization and next generation
Anton Klees, Geschäftsführer/CEO Active Value
GmbH, Düsseldorf
Die digitale Transformation in Deutschland und
USA aus der Sicht eines deutschen Mittelständlers
Digital transformation in the US and in Germany
from the viewpoint of a German midsized company9. GERMAN AMERICAN BUSINESS DAY
July 16, 2018 • 10am - 6pm
Sebastian Meis, Shareholder, Baker, Donelson,
Bearman, Caldwell & Berkowitz, PC, Atlanta
Der Weg zu der digitalen Zukunft und der Globali-
sierung gerade für mittelständische Unternehmen
The road to the digital future and globalization of
SMEs
Dr. Stefan Piëch, Alleinvorstand/Sole Director
Your Family Entertainment AG, München,
Aufsichtsratsmitglied / Member of the Supervi-
sory Board Porsche Automobil Holding SE,
Stuttgart:
Die Medienwelt in historischer Transformation
The world of media: historical transformation
Stefan Wirtz, Geschäftsführer/CEO uniexperts,
Köln
Der Kampf um die Talente
War on talent
15.45 Discussion - Questions & Answers
Moderator: Rüdiger Lentz, Executive Director
Aspen Institute Germany, Berlin
16:30 Drinks, Networking (until 18.00 pm)9. GERMAN AMERICAN BUSINESS DAY
July 16, 2018 • 10am - 6pm
PARTICIPATING UNIVERSITIES
Columbus State University, Columbus, GA
Emory University, Atlanta, GA
Georgia Institute of Technology, Atlanta, GA
Georgia State University, Atlanta, GA
Kennesaw State University, Kennesaw, GA
Morehouse College, Atlanta, GA
Piedmont College, Demorest, GA
University of North Carolina at Chapel Hill, Chapel Hill, NC
University of North Carolina at Charlotte, Charlotte, NC
University of North Carolina at Greensboro, NC
University of North Florida, Jacksonville, FL
University of Georgia, Athens, GA
University of North Georgia, Dahlonega, GA
Wake Forest University, Winston-Salem, NC
Washington and Lee University, Lexington, VA
PARTICIPATION
THROUGH GACC NEW YORK
Middlebury College, Middlebury, VT
New York University, New York, NY9. GERMAN AMERICAN BUSINESS DAY
July 16, 2018 • 10am - 6pm
HOST COMPANIES 20189. GERMAN AMERICAN BUSINESS DAY
July 16, 2018 • 10am - 6pm
HOST COMPANIES
(SELECTION 2010 - 2017)9. GERMAN AMERICAN BUSINESS DAY
July 16, 2018 • 10am - 6pm
HOSTS & GOLD SPONSOR
HOSTS
GOLD SPONSOR9. GERMAN AMERICAN BUSINESS DAY
July 16, 2018 • 10am - 6pm
BRONZE & TICKET SPONSORS
BRONZE SPONSORS
H. Alexandra Kauka, Prof. Dr. Torsten M. Pieper,
Palm Beach, USA Charlotte, USA
(Kauka Promedia Inc,
copyrights of Rolf Kauka)
TICKET-SPONSORS9. GERMAN AMERICAN BUSINESS DAY
July 16, 2018 • 10am - 6pm
SUPPORTERS
GACC New York & GACC South, Atlanta9. GERMAN AMERICAN BUSINESS DAY
July 16, 2018 • 10am - 6pm
CONTACT
German American Exchange e.V.
Susanne Meyer
c/o Rückel & Collegen
Kardinal-Faulhaber-Str. 15
80333 München
Tel. +49-89-23 88 69 80
info@german-american-exchange.de
www.german-american-exchange.com
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